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Tik Tok just release a massive algorithm
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change and you might already be seeing a
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decrease in reach from it but don't
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worry because all you have to do is
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start using new features that they
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released change the content you were
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creating and follow the three golden
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rules of the Tik Tok algorithm and guess
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what you're going to go back to going
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viral on Tik Tok or go viral for your
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first time on Tik Tok the same way that
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I help this Creator go viral on Tik Tok
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even though they don't have that many
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followers and I help this Creator do the
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same exact thing also by the end of this
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video you'll be able to do it too cuz
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you'll know exactly how the algorithm
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works for 2025
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[Music]
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change number one is that Tik Tok isn't
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pushing out content broadly anymore what
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do I mean by this they're looking at
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content for the Micro Niche that will be
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interested in it now you need to
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understand something a Micro Niche can
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still be 1 million people 5 million
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people 10 million people but Tik Tok
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doesn't work the way that it used to
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when you could upload about something
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that not that many people are interested
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in and get hundreds of thousands of
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views or millions of views now how many
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views you get on Tik Tok is going to be
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totally dependent on how many people are
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interested in that thing today here's
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how you can actually figure this out so
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that before you post your next post you
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can know how many views you're going to
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get so before you post anything on Tik
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Tok from here on out you need to make
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sure that you're coming to Tik Tok and
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doing a search for the thing that you're
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going to be posting about for example
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let's say that I was going to post right
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now and I was going to post about
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Bitcoin that would probably do really
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well if when I do a search for Bitcoin
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on Tik Tok I see a bunch of posts that
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have done well in the last few days for
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example this video right here 3 days old
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12,000 views this video 5 days old
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60,000 views this video 4 days old
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almost 3,000 views so what you'll see
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here is not a lot of these videos are
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going viral Mega viral like 1 million
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views 2 million views 3 million views so
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if I was to upload a video on this topic
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I would have to make sure that I'm
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comfortable getting the same amount of
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views that a lot of the recent videos on
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here are getting not this video that was
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uploaded a month ago and got almost a
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million views or this video that was
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uploaded earlier in the month that got
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over 8 million views I most likely won't
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get that many views because it's going
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to be based on the videos that have been
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uploaded in the last 1 to 5 days now
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let's contrast that with something like
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drone so there are a bunch of drones
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headed across the United States right
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now and nobody knows what they are now
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if we look at this we'll see 2 days ago
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8.5 million views 21 hours ago 1.3
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million 22 hours ago 1.2 1 day ago 7.5
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million 1 day ago 2.6 million now what
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does this tell you that this topic is
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going super viral so if you want wanted
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to get a lot of views you would post
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about this topic now I'm not saying you
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should just post about these types of
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topics what I am saying though is you
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need to make sure that you were doing a
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search for whatever you are going to
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post about before you actually go and
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post it because this is going to
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determine how good your content does and
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ideally you should have several
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different content ideas that you're
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choosing from you come in here do a
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search see which one's the best and then
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that's the piece of content that you
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ultimately end up creating but that's
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just the first change the second change
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is that Tik Tok has now increased the
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engagement window that they actually
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care about if you would have watched my
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algorithm update video from a month or
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two ago I would have told you that you
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needed to get 70% audience retention for
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the first 3 seconds but that's changed
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now you need to ideally get 70% audience
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retention for the first 15 to 20 seconds
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because Tik Tok is now looking at the
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first 15 to 20 seconds to see whether or
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not people are actually engaged with
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your content now this brings up two
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things one if your content is less than
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20 seconds long you need to be getting
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over 100% watch time in order for you to
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get a lot of reach on that video on top
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of that what this means is you need to
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start to increase the length of the
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content you create on Tik Tok cuz if you
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create a 25c video it's really hard to
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get almost everybody to watch that
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entire video unless it's a really good
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video but if you extend that out to be
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like 60 seconds 80 Seconds 90 seconds
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it's actually really easy to get people
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to watch the first 15 to 20 seconds all
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you're going to be doing is treating
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every 3 to 5 Seconds like it needs to be
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a new clip and it needs to have a rehook
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but on top of that you need to be
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putting an engagement trick in the
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beginning of your content to trick
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people into watching the entire video
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here are a few examples so if you look
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at this small Creator right here who has
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less than 70,000 followers if we scroll
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down we'll see this video get almost
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200,000 views now the reason that this
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video did so well is because if we watch
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this video for a little bit he scanning
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over a bunch of credit cards and he's
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telling you this is the correct order in
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which to get credit cards now what that
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just did is told you that there are
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going to be several different steps here
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so now he goes through that entire video
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and guess what there's a reason for
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somebody to watch the entire video
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because of what he showed in the
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beginning of the video and you need to
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be building your content with this in
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mind now when it comes to Shorter
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content if you wanted to do this you
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could do what this Creator does in this
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video right here so if we look at this
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video it's only 10 seconds long what is
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clearly going on is he's putting rubber
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bands on here until this thing explodes
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right here but what you're going to
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notice is that it never explodes instead
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what happens is when we get to the end
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of the video this video just loops and
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you can't tell that the video started
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over so what happens here is he gets
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over 100% watch time maybe 200% 300%
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because people are looping this video
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over and over again before they realize
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that the what before they realize that
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the soda is never going to explode and
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that's how you would do this with short
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form content now I know those two
00:05:11
examples probably aren't in your Niche
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but you need to be studying content in
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your Niche that goes viral because
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you're going to be able to find a bunch
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of different tricks like these or you
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find different content on Tik Tok that
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has tricks like these and then
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implemented into your Niche but those
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are just the first two changes there are
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still three other things that you need
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to be dealing for example using Tik
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tok's new AI captions feature to make
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sure that Tik Tok knows the ideal
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audience to sh your content to but
00:05:36
before I get into that I need you to
00:05:38
smash that subscribe button if you want
00:05:39
to start making a full-time living from
00:05:41
Tik Tok I upload videos all the time
00:05:42
about how to grow on Tik Tok and how to
00:05:44
make a living from Tik Tok and you're
00:05:46
not going to want to miss them change
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number three is Tik Tok has changed what
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type of Engagement they actually care
00:05:51
about on your post to really just be two
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things one they're trying to really push
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out content that gets shared like crazy
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on Tik Tok and two they're trying to
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push out content that has sales or
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conversions coming from it whether it's
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a live that you're doing or it's a post
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that you're doing if you are able to
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drive revenue for Tik Tock guess what
00:06:08
Tik Tok is going to push out your
00:06:10
content more and if you're struggling
00:06:12
with either of those things I have a
00:06:13
free resource for you that's going to
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help you do both of them in fact it's
00:06:16
going to outline exactly what you need
00:06:18
to do and exactly what you need to
00:06:20
change about your current content
00:06:22
because if you go to the pin comment
00:06:23
below right now you can download
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hubspot's free marketer guide to Tik Tok
00:06:27
for business that will show you
00:06:28
different insights and strategies so
00:06:30
that you can maximize the amount of
00:06:32
views you get and the amount of Revenue
00:06:34
that you're making from Tik Tok my
00:06:36
favorite part about this resource is
00:06:37
where it goes really in depth about what
00:06:39
kind of content is going to help
00:06:41
increase your engagement But ultimately
00:06:43
the amount of shares that you get
00:06:44
because the Tik Tok algorithm really
00:06:46
cares about this so much right now now
00:06:48
if you're focused on getting more views
00:06:49
on Tik Tok or being able to make more
00:06:51
money from Tik Tok I would strongly
00:06:53
suggest that you go to the pin comment
00:06:54
below and download the free resource
00:06:56
right now because that's exactly why I
00:06:58
partnered with HubSpot in order to bring
00:07:00
you such a great resource so change
00:07:02
number four is actually going to be
00:07:03
something that is going to increase your
00:07:05
views by 20% without you having to do
00:07:08
anything else and that is going to be
00:07:10
you using Tik tok's new AI captions
00:07:12
feature all you have to do when you go
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to upload a video click on captions and
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what it is going to do is automatically
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generate captions for you now this is
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going to do a few things one it's going
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to help signal to Tik Tok that you're
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using a new feature and that they should
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push out your content more because
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that's typically what happens when Tik
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Tok starts to push a new feature Fe the
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creators that adopted the earliest get
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pushed out the most secondly this is
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going to make it incredibly easy for Tik
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Tok to actually know who to show your
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content to so long as you're doing two
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other things right one you need to make
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sure that whatever keyword or whatever
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the video is about you're saying in the
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first sentence of your hook so that it
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shows up within the caption secondly you
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need to make sure that that thing also
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shows up in your hashtags in your
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description and as text on the screen
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because if you don't have it in those
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three placements guess what's going to
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happen Tik Tok is going to show your
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content to the wrong audience you're not
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going to get the shares you need you're
00:08:02
not going to get the watch time you need
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and ultimately you're not going to get
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the views that you want on Tik Tok
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because you weren't following how the
00:08:08
algorithm actually works now there are
00:08:09
three other golden rules that you need
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to be following when it comes to the Tik
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Tok algorithm but before we get into
00:08:14
that I did have another feature you need
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to start using Tik Tok just revamped
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exactly how Tik Tok stories work so what
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do you need to do you need to start
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posting Tik Tok stories cuz not only now
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can they show up on your stories feed
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they will also show up on the for you
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page and they'll show up on your profile
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page and the best part about stories is
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that they're going to disappear so all
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this is is a way for you to get a lot of
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views really quickly or not get
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penalized if you post something that
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doesn't get that much reach so if you
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aren't already I would strongly suggest
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that you start posting at least one to
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two times a day on your story about
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things that are going to be trending or
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relevant for your ideal audience because
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it's going to help increase the amount
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of views that you're eligible for in the
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future and now for the last and most
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important thing and that's that you're
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following the three golden rules when it
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comes to this current Tik Tok algorithm
00:09:02
rule number one is that you're only
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posting about the topic that is eligible
00:09:06
to get you the most views for example
00:09:08
let's say that I was going to be making
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a video on Tik Tok and I had five
00:09:12
different pieces of content I could
00:09:13
choose from make money online affiliate
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marketing Pinterest affiliate marketing
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make money in crypto make money with
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stocks here's what I would do I would
00:09:20
come in I would do a search for each one
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of these things on Tik Tok and I would
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see if they're trending so this right
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here is not trending at all so what am I
00:09:28
going to do I'm actually going to get
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rid of this I'm going to mark this off
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my list now we'll come in we'll type in
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affiliate marketing we're going to see
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that this is trending a little bit this
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video right here got 18,000 views and
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it's from 125 this video right here got
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3.2 million views and it's from 1 day
00:09:45
ago so actually this might be an okay
00:09:47
topic but we still need to check the
00:09:48
others now we're going to type in
00:09:50
Pinterest affiliate marketing and we're
00:09:51
actually going to leave affiliate
00:09:52
marketing up there because there were
00:09:53
some good videos under there Pinterest
00:09:55
affiliate marketing we are going to see
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that there are no trending videos as a
00:09:59
recent besides this one from 5 days ago
00:10:01
that got 16,000 views or this one from a
00:10:04
little bit ago that got 50,000 views but
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that's way worse than just affiliate
00:10:08
marketing so I'm going to get rid of it
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and then we're going to take make money
00:10:12
in crypto we're going to put this up
00:10:13
here we're going to see that this one
00:10:15
has much better videos 65,000 views 4
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hours ago 5 days ago 16,000 but then
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also we see this video right here 85,000
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views in 3 days so this one is also
00:10:26
doing pretty solid and then finally
00:10:28
we're going to go with with make money
00:10:29
in stock so I'm going to type this in
00:10:32
right here and again you need to do this
00:10:33
every single time that you post and
00:10:34
we'll see that this right here isn't
00:10:36
doing well at all somebody posted 10
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hours ago and got five views not what I
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want somebody posted 1 week ago and it
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got 98 views again not what I want so if
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I was going to make a video I would
00:10:45
actually throw out three of those topics
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and instead I would focus on just these
00:10:50
two topics but just doing that is going
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to ignore the other two golden rules of
00:10:55
the Tik Tok algorithm the second one is
00:10:57
that you need to make sure that your
00:10:58
content is want to be the same length
00:11:00
because here's a deal if you look at the
00:11:01
videos that did really well let's say
00:11:03
one of them that got 3 million views and
00:11:05
we see that it was 70 seconds long and
00:11:07
then you make a video that's 3 minutes
00:11:08
long or that's 2 minutes long or that's
00:11:10
40 seconds long guess what Tik Tok is
00:11:13
not going to make your content eligible
00:11:15
to be viewed by the 3 million people
00:11:17
that saw that video because what Tik Tok
00:11:18
does is shows content to people in the
00:11:20
length that they interact with content
00:11:22
people that interact with 15-second
00:11:24
videos get shown 15sec videos people
00:11:26
that interact with 60 to 70c videos get
00:11:28
shown 60 to 70c videos so you want to
00:11:31
make sure that your length is aligned
00:11:33
with what that topic is and then finally
00:11:35
the third Golden Rule when it comes to
00:11:37
the Tik Tok algorithm is that the best
00:11:39
content is going to get shown the most
00:11:41
what do I mean by this if you know the
00:11:42
topic you need to be posting about cuz
00:11:44
you went through and did research if you
00:11:46
know the length that you need to be
00:11:47
posting about cuz you went through and
00:11:48
did research now the final thing that
00:11:50
you need to do is actually create a
00:11:52
better video than the videos that
00:11:54
already exist by making sure that your
00:11:56
hook is better and that you're
00:11:57
delivering much better content if you do
00:11:59
that B it is going to be easier than you
00:12:01
could have ever imagined to go viral on
00:12:02
Tik Tok right now to get followers on
00:12:04
Tik Tok right now and to be able to make
00:12:06
money on Tik Tok right now now at this
00:12:09
point if you're still struggling it's
00:12:10
because one you don't know what to post
00:12:12
about or two you don't know what you're
00:12:14
doing wrong within your content and I
00:12:15
personally want to help you with that in
00:12:16
fact I want to work with you one-on-one
00:12:18
to guarantee I can help you grow quicker
00:12:20
on Tik Tok so you can finally get
00:12:21
monetized or so you can make more money
00:12:23
from Tik Tok if that sounds interesting
00:12:25
well please check out this video right
00:12:26
here that explains the three different
00:12:28
ways that we work together I'll see you
00:12:30
over there
