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if you could talk to billionaires
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Olympic athletes a students and world
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famous CEOs and collect their best tips
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on time management then you would get
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this book 15 Secrets successful people
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know about time management written by
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New York Times best-selling author Kevin
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Cruz
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I've picked 12 of the best lessons from
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the book so let's get started lesson
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number one the power of 1440. imagine
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you're 25 years old and you have the
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power to switch places with a 90 year
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old billionaire the billionaire will
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have your age and your wealth and you
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will have his wealth and of course his
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age
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would you switch places
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I'm sure your answer would be no because
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that old billionaires run out of time
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and there's no amount of money that can
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buy him more time
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so if your time is so valuable and you
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wouldn't sell it for billions of dollars
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then how come we often waste it as if
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it's worth nothing
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how come many of us treat time as if
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it's an endless resource
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we all know that time is precious but
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how can we start using it wisely
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the author of the book has an
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interesting method for that he says that
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in the office everyone wanted to ask him
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something all the time constant
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interruptions ended up costing him a lot
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of valuable time every day so he decided
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to print a paper that said 1440 and hang
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it in his office what does that number
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mean
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well 1440 is the number of minutes in a
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day the author found that viewing his
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day as
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1440 minutes helped him focus on the
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most important tasks it acted as a
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reminder for him and when people asked
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what it was all about he simply
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explained that he was trying to make the
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best use of his time pretty soon those
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do you have a minute meetings got
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reduced or eliminated completely
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to you a brief one-minute Interruption
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might not seem like much compared to all
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the time we have available each day but
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regardless of how brief they are
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accumulated one after another they begin
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to turn into a serious amount of time
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each day
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time is your most valuable and scarce
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resource once it's gone it's gone if you
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lose money you can earn it back but not
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time
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imagine it this way every day when you
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wake up fourteen hundred forty dollars
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are deposited into your life account how
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you invest that money defines your
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future success or failure in life
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successful people see time differently
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and invest it differently when we are
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evaluating an investment or business
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opportunity the first thing most of us
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try to calculate is the return on each
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dollar invested successful people do
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that as well but not as a first thing
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the first thing they do is calculate how
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much time they are going to invest they
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create a dollar per minute analysis and
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accept the projects or Investments that
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have the highest return on each minute
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they are going to invest
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how much attention you give to your
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money working hard to make money
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tracking your money researching the best
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ways to invest your money reading about
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ways to make more money worrying that
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somebody might steal your money you
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would never leave your wallet sitting
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out in the open you'd never give your
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ATM card and password to a bunch of
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strangers and yet we typically think
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little about our time we routinely let
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people steal our time even though it's
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our most valuable possession
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lesson number two time management isn't
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about time it's about energy you can't
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manage time no matter what you do you
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will have the same 24 hours tomorrow
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that you had today when people talk
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about time management what they really
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want is to get more energy not the time
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time management is not about time it's
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about energy you don't believe me then
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answer this
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have you ever been reading a book and
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find yourself reading the same sentence
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over and over do you get sleepy an hour
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or two after lunch how productive are
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you then have you ever been working on a
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task and find yourself staring into
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space for minutes
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have you ever actually fallen asleep at
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your desk or in a meeting if you've said
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yes to most of these questions then you
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would agree that the most important
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thing is the energy not the time
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you need to manage your energy so that
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it lasts longer during the day you don't
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want to be productive for two hours in
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the morning and very tired in the
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afternoon and how do you do that how do
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you have more energy across the day how
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do you go from being 20 of time
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productive to 80 percent
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I have several tips to do that but one
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of the simplest ones is this take more
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breaks during the day let me tell you a
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story from one of my friends and you'll
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understand how powerful the brakes are
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my friend's an amateur boxer and he
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enjoyed his boxing training but he said
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I hated the ending part after the
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intense 90 minutes of training the coach
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made a split into Pairs and compete
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against each other on an air bike for
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three minutes in case you don't know
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this is what an airbike looks like it
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involves almost all the large muscles in
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your body
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if you do it for just three minutes
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intensively you'll feel so much pain in
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your legs and body that you'll not be
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able to walk or breathe you'll just want
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to lie down
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so back to my friend in his competition
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the rules of competition were simple you
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split into Pairs and compete for three
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minutes whoever burns more calories
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within the three minutes wins and the
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person who loses has to do 20 extra
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push-ups as soon as the time is over
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my friend said at the beginning he lost
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almost all the time and he was one of
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the lowest performers on average he
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could burn 40 calories when others
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burned around 55 calories he said I
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hated it because it hurts so much plus I
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was losing all the time mainly because I
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was out of shape and the rest of the
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guys were quite in shape relatively
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bigger and muscular but despite this
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after just a few training sessions he
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said I figured out a way to increase my
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results from 40 calories to 66 and
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almost beat everyone else and after a
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few more training sessions I even
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increased my results to 72 calories at
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that point no one believed the results
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and they came and checked the screen to
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make sure that I wasn't lying so how did
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he do it
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how did it go from 40 calories to 72
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calories
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obviously he didn't get more muscular
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and stronger within a few days
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his secret was that he took more breaks
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and distributed his energy evenly across
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the three minutes he said at the
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beginning I would just pedal non-stop
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for three minutes like everyone else
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however I realized that during the first
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minute I performed well but the
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remaining two minutes the results were
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awful
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so he decided to break this one big task
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into smaller tasks
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so in my mind I had broken this
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three-minute session into six smaller
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sessions each consisting of 30 seconds
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in each session I was working for 25
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seconds and resting for five seconds and
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for each session I had set a goal which
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was burning 11 calories
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and that was the game changer for him
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the reason it worked so well is because
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number one he took breaks which helped
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him to spread his energy across a longer
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period of time
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spreading and maintaining the energy is
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important many of us can't do it that is
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why we end up being productive for a few
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hours until lunch and then it goes
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downhill from there Tony Schwartz
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founder of the energy project says that
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humans naturally move from Full focus
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and energy to physiological fatigue
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every 90 minutes our body sends us
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signals to rest and renew but we
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override those signals with coffee
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energy drinks and sugar Schwartz
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suggests that we need to purposely take
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short breaks throughout the day to drink
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water walk or to eat healthy snacks
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number two you broke down the task
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suddenly it wasn't one big scary task it
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was six smaller tasks with the rest at
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the end psychologically that made it
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easier for him number three he set goals
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for each session he knew that in order
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to succeed he needed to burn 11 calories
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and not think about the rest if you just
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did that then the rest would be fine
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number four he made the time work for
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him not against him what I mean is this
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when you have one big session and your
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body hurts like hell the only thing you
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want is to be done with it because it
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hurts you just keep looking at time and
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thinking when will it be over so that
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you can get off and rest
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on the other hand when you have a
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smaller session with a break and a goal
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you don't want the time to finish before
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you reach your goal you wish that
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seconds last a little longer so that you
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can reach your goal suddenly reaching
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the goal is the center of your attention
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not the pain or thinking when this hell
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will be over
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even though this was an example from
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sport I believe there are a lot of
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similarities between that three-minute
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session on an air bike and our dates in
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both we want to get more done in both we
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want our energy to last longer and
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finally in both we want to win
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that's why I think the principles that
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worked for my friend will work for you
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as well if you apply it to your day how
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do I know it well I've been doing it for
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years and it is called the Pomodoro
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Technique if you've heard about the
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Pomodoro Technique then you have already
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noticed that the principles are almost
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identical with the Pomodoro Technique
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you set a timer for 25 minutes work on a
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single task with your full Focus then
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take a five minute break and after every
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four Cycles you take a longer break for
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30 minutes then you repeat the process
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so lesson two is to pay attention to
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your energy and maintain it by taking
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more breaks during the day besides that
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you also need to look at your life and
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see the things you are doing that are
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draining your energy and slowing you
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down for example lack of sleep is a huge
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factor for many people also lack of
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exercise and lack of healthy food to
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name a few lesson number three identify
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your most important task and do it first
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in the morning successful people focus
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on their top priority goals first thing
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in the morning after they are fully
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awake
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every day they concentrate on completing
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all or part of their most important
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tasks mits before they go on to other
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activities
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many Savvy CEOs confirm that the brain
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functions at its fullest capacity during
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the first two hours each morning
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finishing a portion of an MIT first
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thing in the morning will also give you
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peace of mind before daily problems
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arise one of the most common complaints
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I hear is this
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my top priority goal is too big and I
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don't know where to start and what to do
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so I rather postpone working on it well
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it doesn't matter how big or complicated
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the goal is you can always break it down
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and work on it at least five minutes a
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day for example let's say you want to
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buy an investment property so how do you
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break it down well let me ask you this
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what is the first thing you need to do
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to buy a property
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you would answer the first thing I would
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probably need to do is find a great real
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estate agent okay good and what is the
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first thing you can do to find a real
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estate agent
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answer there are many ways but one of
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the simplest things you can do today is
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just make a post on your Facebook page
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and ask your friends if they can
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recommend any good Agent
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how long do you think it will take you
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to make that post probably five minutes
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here you go you are one step closer to
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achieving your goal if you make that
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post
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so if you have a goal and you don't know
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how to break it down always ask yourself
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what is the first thing I can do today
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and do it as a first thing every day
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even if it's a tiny thing do it as a
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first thing again successful people
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always focus on their most important
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goals before they do anything else
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there's another technique which isn't in
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this book but the idea behind it is very
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similar to this one
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the name of the technique is
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1990 if I'm not mistaken you choose one
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area of your life that you would like to
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improve work on it for the next 90 days
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in the first 90 minutes of your day this
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has been quite a game changer for me
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personally for example my entire life
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I've struggled with losing weight and
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being in shape even though this was
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quite an important goal for me I never
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achieved it when I looked at how my day
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was organized I realized that I
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exercised at the end of the day when I
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finished my work and you probably know
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how hard it is to exercise after a very
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busy day at work right
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sometimes even if you have the time you
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just run out of willpower and want to
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lie down and play dead so that no one
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touches you or asks you anything
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so I decided to change things a little
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bit and dedicate the first 90 minutes of
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every day to myself
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to my physical and mental health which
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means the first 60 Minutes is spent on
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exercising at home and the remaining 30
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minutes on meditation I'm halfway
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through and I've gotten great results
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plus I've realized that when my physical
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and mental health is in good shape the
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rest of the day comes really easy I tend
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to eat healthy have a clear mind
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problems at work don't piss me off I
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make less mistakes and overall I feel
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good
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I'm not saying that you should do the
00:13:20
same as just an example but you can
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apply this technique to other areas of
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your life such as working on your side
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business before you start your regular
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job
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why give the best hours of your day to
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someone else when you can give it to
00:13:34
yourself most of us take care of
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everybody else and every task and if
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some time is left we spend it on
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ourselves
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we get the salary and pay everybody else
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but not ourselves don't you think it's
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time to put yourself first
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if you are one of the most important
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people in your life if you don't take
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care of yourself who is going to do it
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for you
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some of you might say that you are being
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too selfish here
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but I think becoming selfish leads to
00:14:01
becoming more generous
00:14:03
for example when you put yourself first
00:14:05
in exercise you feel good about yourself
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when you feel good and confident you are
00:14:09
more successful at your job and when you
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are doing great at your job you don't
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come home exhausted which means you can
00:14:14
spend more quality time with your kids
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if you didn't put yourself first you
00:14:18
would probably come home exhausted and
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maybe spend a few minutes with your kids
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and then the rest of the evening would
00:14:23
be spent lying down on the couch the
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same thing applies to your finances when
00:14:28
you pay yourself first it means you are
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better prepared financially to take care
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of your loved ones and help a family
00:14:33
member or friend when they are in
00:14:35
financial trouble
00:14:36
all these wouldn't happen if you didn't
00:14:38
start putting yourself first
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so lesson number three is find one thing
00:14:43
that matters the most and work on it in
00:14:45
the first two hours of your day
00:14:47
lesson number four no more to-do lists
00:14:51
according to the author there are
00:14:53
surveys that show that more than 40
00:14:55
percent of the tasks on to-do lists are
00:14:57
never completed nevertheless they are
00:14:59
used all the time in many many companies
00:15:02
and by many entrepreneurs
00:15:04
but what about successful people do you
00:15:06
really think Millionaires and
00:15:08
billionaires walk around with a to-do
00:15:09
list
00:15:10
do you really think Bill Gates or Warren
00:15:12
Buffett write a long and complex to-do
00:15:15
list and carry them around with them all
00:15:17
day long
00:15:18
think about your case if you make a long
00:15:20
list of tasks every day what's your
00:15:23
success rate hasn't it ever happened to
00:15:25
you that there are tasks you never
00:15:27
complete in days and months go by and
00:15:30
you never do them
00:15:31
according to the author the problem with
00:15:33
to-do lists is that they often confuse
00:15:35
us with what is urgent and what is
00:15:37
really important the author says to-do
00:15:40
lists also cause unnecessary stress
00:15:42
anxiety and end up hurting your
00:15:44
productivity sleep habits and overall
00:15:46
health
00:15:47
although to-do lists work well as
00:15:49
reminders they also become a nuisance
00:15:51
during the day even somewhat
00:15:52
intimidating they'll lead you to avoid
00:15:54
certain tasks procrastinate and
00:15:57
therefore not complete the expected
00:15:58
goals the author recommends solving this
00:16:01
problem by working with calendars
00:16:03
instead of to-do lists highly successful
00:16:05
people don't have a to-do list but they
00:16:07
do have a very detailed calendar so use
00:16:11
a calendar and schedule your day in
00:16:13
blocks of time of at least 15 minutes
00:16:16
according to the author simply
00:16:18
scheduling tasks on your calendar rather
00:16:20
than writing them on a to-do list will
00:16:22
free your mind reduce stress and
00:16:24
increase your cognitive performance
00:16:27
schedule time for everything that's
00:16:28
important to you deciding which tasks
00:16:30
deserve calendar space or blocks of time
00:16:32
keeps you from wasting time
00:16:35
for example if you really value being
00:16:38
healthy and have decided that a daily 30
00:16:40
minute workout is your primary goal then
00:16:42
don't put it on your to-do list put it
00:16:45
on your calendar as a first task to be
00:16:48
completed
00:16:49
schedule it as a recurring appointment
00:16:50
if you value client communication as a
00:16:53
business strategy and have a goal of
00:16:54
talking to at least two clients a day
00:16:56
then schedule a daily client call
00:16:59
appointment
00:17:00
lesson number five how to finish work at
00:17:03
5 PM guilt free
00:17:05
how can the world's most important
00:17:07
people always seem so calm stress-free
00:17:10
and fully present in the moment
00:17:12
how could President George Bush read 95
00:17:15
books a year while he was the president
00:17:16
of America
00:17:18
how does virgin group founder Richard
00:17:21
Branson have over 400 companies in his
00:17:24
conglomerate yet he always seems to be
00:17:26
hanging out on his private island or
00:17:28
breaking some crazy world record as an
00:17:30
adventurer I know you're probably
00:17:32
wondering how they do it right you can't
00:17:34
even finish your work on time so that
00:17:36
you can go to the gym or come home on
00:17:38
time but here's George Bush reading 95
00:17:40
books a year while running one of the
00:17:42
most powerful countries in the world
00:17:44
well here's the secret and I hate to use
00:17:46
the word secret because the idea is so
00:17:48
simple and it's this work never ends
00:17:51
there is always more to do
00:17:54
Andy Grove the author of a book called
00:17:56
high output management puts it very
00:17:58
nicely my day ends when I'm tired and
00:18:01
ready to go home not when I'm done I'm
00:18:04
never done like a Housewives a manager's
00:18:07
work is never done there's always more
00:18:10
to be done more that should be done
00:18:12
always more that can be done
00:18:16
super successful people don't just burn
00:18:18
hour after hour trying to cross off more
00:18:21
items from their task list instead they
00:18:23
think through their priorities schedule
00:18:25
time for each and then enough is enough
00:18:27
this is one of the simplest ideas but if
00:18:30
you truly let it sink in it will
00:18:32
dramatically change your life so lesson
00:18:35
number five is accept the fact that
00:18:37
there will always be more to do and more
00:18:39
that can be done and the work on time
00:18:41
and do the things you enjoy spend time
00:18:43
with family
00:18:45
Etc this is one of the areas I need to
00:18:47
work on personally because I'm a
00:18:50
workaholic and I often end up in a
00:18:51
situation where I'm trying to cross off
00:18:53
as many tasks as possible for my to-do
00:18:55
list so that there are fewer tasks left
00:18:58
for tomorrow but somehow magically there
00:19:01
is always more work to do tomorrow
00:19:05
lesson number six no the magical word
00:19:09
that can free a lot of time
00:19:11
Warren Buffett once said the difference
00:19:13
between successful people and very
00:19:15
successful people is that very
00:19:17
successful people say no to almost
00:19:20
everything
00:19:21
saying yes to something is equivalent to
00:19:24
saying no to something else every yes to
00:19:26
one thing is a no to another thing
00:19:29
I remember once I agreed to a meeting
00:19:31
even though it wasn't that interesting
00:19:33
for me to have the meeting I said yes
00:19:35
because I checked my calendar and saw
00:19:37
that I was free plus the meeting was
00:19:39
almost in a month so I didn't see much
00:19:41
problem saying yes however when the
00:19:43
meeting day came my daughter got sick I
00:19:46
had other personal problems that I had
00:19:47
to solve immediately I couldn't cancel
00:19:49
the meeting because first of all I had
00:19:51
promised and second the person had
00:19:52
traveled a long way to meet me canceling
00:19:55
wasn't really an option
00:19:56
so I had to attend the meeting even
00:19:58
though I didn't want to be there that
00:19:59
day
00:20:00
the moral of the story is this even if
00:20:02
your calendar looks empty now it doesn't
00:20:04
mean you should say yes because when the
00:20:07
time comes kids will get sick the car
00:20:09
will break the dog will get sick
00:20:10
something will stop working in your
00:20:11
business you get the point
00:20:14
that yes will hold you back here is a
00:20:17
good rule of thumb for saying yes to
00:20:19
things
00:20:20
if something is not a hell yes then it's
00:20:23
a no
00:20:24
another problem with saying yes is that
00:20:26
most of the time we think that it will
00:20:28
not require much time from us we think
00:20:30
that it's just a small request but that
00:20:32
small request turns into two requests
00:20:34
pretty soon another big request follows
00:20:36
and then you find yourself spending
00:20:38
almost half the day on that small
00:20:39
request
00:20:40
they say that in the distance even giant
00:20:43
elephants at first look small
00:20:45
unfortunately many small things turn
00:20:47
into big things when they actually
00:20:48
arrive so reserve your yeses for things
00:20:51
that really matter
00:20:53
and never forget this
00:20:55
simple no answer is enough
00:20:58
you don't know what to anybody to have
00:21:00
to say more than that let me repeat you
00:21:03
don't owe it to anybody to explain why
00:21:07
you said no
00:21:09
lesson number seven theme your days Jack
00:21:12
Dorsey is the co-founder of Twitter and
00:21:14
the founder and CEO of square for a
00:21:17
while Dorsey worked full-time at both
00:21:18
companies 16 hours a day eight hours at
00:21:22
each
00:21:23
in a 2011 interview Dorsey explained how
00:21:26
theming his days had helped him
00:21:28
tremendously theming simply means
00:21:30
focusing on one activity each day and
00:21:32
nothing else for example on Monday at
00:21:35
both companies Dorsey focused on
00:21:37
management and running the company
00:21:38
Wednesday was focused on marketing and
00:21:41
Communications Thursday was focused on
00:21:43
developers and Partnerships Friday was
00:21:45
focused on the company culture and
00:21:47
recruiting Saturday he took time off
00:21:50
Sunday was reflection feedback strategy
00:21:53
and getting ready for the week I've
00:21:55
personally tried it and it's amazing to
00:21:57
see how much you can get done when you
00:21:59
theme your days even if you theme your
00:22:01
days you'll still get interruptions all
00:22:02
the time but the good thing is that when
00:22:05
you know that today is let us say
00:22:07
Tuesday and it's product day then it
00:22:10
becomes easier to ignore interruptions
00:22:12
and refocus on the product lesson number
00:22:16
eight three questions that will save you
00:22:18
tons of time
00:22:20
let me introduce Bob to you Bob's
00:22:24
programming speed and code quality gave
00:22:25
him the best coder in the building
00:22:27
status he was a model employee in his
00:22:30
mid-40s Bob started to work by nine each
00:22:33
morning and sent his boss a daily
00:22:35
summary of his work before he left at
00:22:36
five if you had been able to secretly
00:22:38
peek over Bob's shoulder all day you
00:22:40
would be surprised to discover how he
00:22:42
spent his time
00:22:43
on Bob's typical day he would read
00:22:45
Reddit and watch YouTube videos from
00:22:47
about 9 to 11 30 which is when he would
00:22:50
head out to his 90-minute lunch break
00:22:51
back at 1pm Bob would then spend the
00:22:54
next three and a half hours on eBay
00:22:56
Facebook LinkedIn and other social media
00:22:58
sites at 4 30 he would send a report to
00:23:01
his boss and go home without writing a
00:23:05
single line of code
00:23:06
the next day would be the same how could
00:23:09
this be how could Bob be his company's
00:23:12
star programmer yet goof off all day
00:23:15
turns out that Bob was very smart
00:23:17
instead of asking how can I do this he
00:23:21
asked how can this get done the answer
00:23:24
in Bob's case was that he outsourced his
00:23:27
task actually his job to a software
00:23:31
development company in Shenyang China
00:23:33
Bob's company gave him approximately two
00:23:36
hundred thousand dollars a year to do
00:23:38
his work and he in turn gave fifty
00:23:41
thousand dollars a year to a programmer
00:23:42
in China to do it for him for the
00:23:44
longest time Bob's company marveled at
00:23:47
his productivity and quality well he
00:23:49
surfed the internet eight hours a day
00:23:52
eventually Bob's company noticed unusual
00:23:55
server access from China and thinking
00:23:57
they were being hacked they stumbled
00:23:59
onto Bob's brilliant scheme they didn't
00:24:01
like what Bob was doing and fired him
00:24:04
the author said if I had been the CEO I
00:24:07
would have doubled Bob's salary and
00:24:09
promoted him that way he could have
00:24:11
outsourced all the development work and
00:24:13
saved the company millions of dollars
00:24:15
while Bob ultimately got fired for
00:24:17
breaking company rules we can all learn
00:24:19
a lot from his approach to getting
00:24:21
things done how well by simply asking
00:24:24
three questions
00:24:25
question number one drop
00:24:28
when performing some tasks simply stop
00:24:31
for a moment and ask yourself how
00:24:32
valuable is this task to me or to the
00:24:34
company what would happen if I just
00:24:36
dropped it completely
00:24:38
you'd be surprised to find out how much
00:24:40
time you spend on activities that don't
00:24:42
bring value there are a lot of tasks
00:24:44
that can be dropped identifying the
00:24:47
things that you shouldn't do and not
00:24:49
doing them is as important as
00:24:51
identifying and doing the things that
00:24:53
you should do question number two
00:24:56
delegate ask yourself am I the only
00:24:59
person who could do this task who else
00:25:01
within or outside the company could
00:25:03
accomplish this
00:25:04
one of the key skills that any
00:25:06
entrepreneur needs to learn is how to
00:25:07
delegate it's a painful process because
00:25:10
in the early stage many entrepreneurs
00:25:12
think that they are the only one who can
00:25:14
do the job right and with high quality
00:25:16
you should especially do your best to
00:25:19
delegate the tasks if number one you
00:25:21
don't enjoy doing them number two you're
00:25:24
not good at them
00:25:26
question number three automate ask how
00:25:30
can the same outcome be achieved but
00:25:32
with a faster process this question is
00:25:35
all about creating a system so that work
00:25:37
is done automatically or with minimum
00:25:39
effort lesson number nine follow the 80
00:25:42
20 rule like yourself I'm also trying to
00:25:45
figure out the best routines and tactics
00:25:47
that help me be more productive during
00:25:49
the day for example I've noticed that
00:25:51
when I sleep well then the next day goes
00:25:53
almost perfectly I do all the right
00:25:54
things I exercise I meditate I'm more
00:25:57
productive and I'm able to face the day
00:25:59
more confidently
00:26:00
and in order to have a good night's
00:26:02
sleep I need to follow a routine before
00:26:03
going to bed for me a good routine means
00:26:06
going to bed at the same time and making
00:26:08
sure that I stop working at least 90
00:26:10
minutes before bed so instead of
00:26:12
focusing on tips and tactics to be
00:26:14
productive I only make sure that I
00:26:16
follow a few rules before bed I know
00:26:19
that if I do this one thing right then
00:26:21
the next day will go great by simply
00:26:23
focusing on a small activity I can
00:26:25
influence the entire day and this is
00:26:28
what the 80 20 rule is all about
00:26:30
focusing on a few Key activities that
00:26:32
bring the biggest results it's about
00:26:34
identifying the 20 of activities that
00:26:37
bring the 80 of results and doing them
00:26:39
exceptionally well the rest of the
00:26:42
activities that don't fall under the 20
00:26:43
can be ignored or outsourced this rule
00:26:47
is almost like looking for shortcuts in
00:26:49
your life if you truly understand the
00:26:51
power of the 80 20 rule you will work
00:26:53
less and at the same time increase your
00:26:55
results
00:26:56
I have a detailed video that explains
00:26:58
everything so I don't want to go into
00:27:00
too much detail the link will be in the
00:27:01
description lesson number 10 how to
00:27:04
clean your email inbox quickly and focus
00:27:06
on productive work according to a survey
00:27:08
conducted by the McKinsey Global
00:27:10
Institute office workers spend 2.6 hours
00:27:13
per day reading and answering emails
00:27:16
which equates to 33 percent of a 40 hour
00:27:19
work week okay okay nobody works 40
00:27:21
hours anymore but it's still a big chunk
00:27:23
of an average work week
00:27:25
clearly people send too much email at
00:27:28
work and as the dominant form of
00:27:30
professional communication it's hard to
00:27:32
ignore but you have to take
00:27:33
responsibility for your part email and
00:27:36
all social media platforms produce
00:27:38
dopamine every time a message or
00:27:40
notification appears on your screen
00:27:41
which is very addictive most of the time
00:27:44
it's nothing important but every now and
00:27:47
then ding ding ding oh look an
00:27:50
interesting article or oh someone has a
00:27:53
question I can answer in only five
00:27:54
minutes I'm so helpful and productive
00:27:57
this makes us come back to check our
00:27:59
inbox again and again here are six tips
00:28:01
to manage your inbox wisely number one
00:28:04
unsubscribe from email newsletters come
00:28:06
on do you really need to subscribe to
00:28:08
all those fashion websites those Flash
00:28:11
Deals of the Day offers those viral
00:28:14
clickbait news headlines they're trying
00:28:16
hard to get into your head but they
00:28:18
can't if they're not in your inbox to
00:28:19
begin with just go into your email and
00:28:22
search for unsubscribe and then
00:28:24
unsubscribe from all the email
00:28:25
newsletters that you find number two
00:28:27
turn off all email notifications
00:28:30
emails not intended to be an urgent form
00:28:33
of communication and especially in these
00:28:35
times when most of us are getting 50 to
00:28:37
500 emails a day getting email
00:28:39
notifications is a sin notifications
00:28:42
interrupt your concentration your work
00:28:44
and your ability to be present during
00:28:46
meetings and conversations whether you
00:28:48
have an audible ding a phone vibration
00:28:50
or a little window that pops up with
00:28:52
every new email turn all that off
00:28:57
number three only process email three
00:29:00
times a day using the 3210 system
00:29:03
schedule three times a day to process
00:29:05
your email Morning Noon night set the
00:29:08
timer on your phone for 21 minutes and
00:29:10
try to get your inbox to zero in that
00:29:12
time make a game out of it
00:29:14
21 minutes is intentionally not enough
00:29:17
time but it will keep you focused ensure
00:29:20
that your responses are short and that
00:29:22
you don't start clicking links out onto
00:29:24
the wonderful world of Internet
00:29:25
distractions
00:29:27
immediately apply one of these four
00:29:28
actions every time you open an email do
00:29:31
it right away
00:29:32
delegate it defer it to someone else or
00:29:36
delete it you can also archive instead
00:29:39
of deleting
00:29:40
number four keep emails short really
00:29:43
short
00:29:45
realize that being brief isn't rude it's
00:29:48
a sign of respect for the other person's
00:29:49
time in addition to your own there is
00:29:52
even a movement that suggests we
00:29:53
consider email messages to be similar to
00:29:55
text messages number five use the
00:29:58
subject line to indicate the action
00:30:00
required an ideal subject line doesn't
00:30:02
just indicate the subject of the email
00:30:04
but also the type of action it requires
00:30:06
this helps email recipients to process
00:30:08
your email in less time and they'll
00:30:10
learn to reciprocate and do the same for
00:30:12
you number six think twice before you
00:30:15
forward or CC someone
00:30:18
too often we forward or CC someone in
00:30:20
the spirit of keeping them in the loop
00:30:22
but in reality we are contributing to
00:30:24
the information overload problem
00:30:26
remember every email you send and every
00:30:28
CC you include means you are likely
00:30:30
going to get a reply back into your own
00:30:33
email box
00:30:34
you send less email you'll also receive
00:30:37
less email
00:30:38
lesson number 11 Richard Branson's
00:30:40
secret productivity tool
00:30:42
Richard Branson is the founder of Virgin
00:30:44
Group by the time the book was written
00:30:46
Branson was reportedly worth 4.8 billion
00:30:50
dollars
00:30:51
according to Branson the most important
00:30:52
thing for him is to always carry a small
00:30:54
notebook in his pocket in his own words
00:30:57
I could never have built virgin group to
00:30:59
the size it is without those few pieces
00:31:01
of paper keeping all those fleeting
00:31:04
ideas thoughts and things to remember
00:31:05
only in the mind can contribute to
00:31:08
fatigue there is a way to free the mind
00:31:10
so the author's advice is simply to
00:31:12
always carry a notebook with you maybe
00:31:14
the foundations of your Empire will be
00:31:16
written down there
00:31:18
lesson number 12 meetings are the last
00:31:21
option
00:31:22
according to many surveys in the
00:31:23
corporate world most meetings are a
00:31:25
waste of time despite this every day
00:31:27
many companies hold meetings in the book
00:31:30
The author gives some reasons why he
00:31:31
thinks meetings suck number one most
00:31:34
meetings start late number two most of
00:31:37
the wrong people are present at the
00:31:38
meeting number three most of the
00:31:40
meetings time is spent on trivia number
00:31:43
four the wrong people dominate meetings
00:31:45
often those who spend most of the
00:31:48
meeting time are overconfident
00:31:49
extroverted attention-seeking people who
00:31:52
don't necessarily have anything really
00:31:54
important to contribute
00:31:56
therefore the author recommends not
00:31:58
scheduling or attending meetings unless
00:32:00
all other forms of communication are not
00:32:03
working if you must have a meeting
00:32:05
highly successful people know that
00:32:07
effective meetings start with effective
00:32:09
agendas which are distributed in advance
00:32:12
this was a long video thanks for
00:32:14
watching to the end I have more
00:32:16
interesting books summarized on the
00:32:18
channel so check out the playlist you
00:32:19
see on your screen if interested
