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[Music]
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first into the shark tank is aaron kraus
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who believes his product will make
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everyday cleaning easier
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[Music]
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hi sharks i'm aaron krause from
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philadelphia and i'm known as the daddy
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of the scrub daddy the cutest but most
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high-tech scrubbing tool in the world
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today i'm seeking a 100 000 investment
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in exchange for 10 equity in the scrub
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daddy business it's the greatest kitchen
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scrubbing tool you ever used because
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scrub that it completely changes its
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texture by just adjusting your water
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temperature let me show you how that
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works
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here i've got some hot water here i've
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got some cold water when i immerse the
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scrub that is in the hot and cold water
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a complete transformation occurs now to
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show you that i've got 10 pound weights
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here under the 10 pounds it's soft and
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compressible and that's like a sponge
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that's for your general scrubbing
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applications but here
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check that out it's hard and firm that's
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going to be for heavy duty scrubbing
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applications we burned on brown and
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gravy tomato sauce cheese and mustard
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onto a glass stove top and a stainless
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steel pan i'm going to take the scrub
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dye and you're going to see it's just
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going to attack right into that burned
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on nest scrubbing it right off and
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remember i'm just using water here
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there's no chemicals at all and it's
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going to cut right through that
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it won't scratch any of your surfaces
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but it will clean them
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beautifully now this grub dye is not
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really smiling anymore so i'm going to
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put him here in the warm water in just a
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couple seconds
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voila he's back to bright fresh and
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clean every time sharks that's not just
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another smiling face you put it on your
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hand you can get to the bottom and clean
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the sides in one move and that smiling
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mouth
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that cleans spoons knives forks spatulas
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even large serving spoons on both sides
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at the same time
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sharks with your help scrub that i will
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be scrubbing
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and smiling in every kitchen in the
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world
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wow
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rub daddy i never witnessed a live
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infomercial that was fantastic that was
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incredible do you have samples i do
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where are you selling this now thank you
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well currently we have it in five
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supermarkets in the philadelphia area we
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also sell it on our website
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i've been on qvc three times over about
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three months and how'd it go fantastic
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they've invited me back over and over
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and every time i go on they reorder 30
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more than the last time so scrub daddy
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is humming and what were your total
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sales qvc wholesale just north of 100
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000
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only in four months do you have a patent
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on this i actually have a patent i have
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two more pending we have the trademark
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we have domain names okay erin what do
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you need the hundred thousand dollars
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for what i want to do is set up an
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independent manufacturing facility with
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automated equipment why do you need to
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go into your own facility the biggest
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problem is i'm on their time schedule
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are you saying that you could be making
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more revenue if you're 24 7 making scrub
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daddies the way qvc is going and we're
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just about to launch in a whole bunch of
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stores we're going to need that capacity
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and i have 18 years experience running a
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manufacturing plant that runs 24 hours a
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day i know exactly what i need to do to
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make this thing really efficient and i'm
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looking to get a strategic partner who
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can open this up into the retail stores
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i'm only in five supermarkets that's it
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what's your cost the cost to make one's
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about a dollar what are you selling them
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for
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about two dollars and eighty cents
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wholesale wholesale this needs to be in
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every supermarket drugstore walgreens
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it's so expensive
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mrs slabinsky goes to the store and
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picks this off the shelf and says hey
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it's a piece of foam with a smiley face
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on it costs two cents to make in china
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that's what she's thinking
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because a brillo pad which is
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traditional product is what a 20 20
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you're comparing it to the lowest end of
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the lowest end you take it up to the
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highest end talk about the the ones like
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adobe pads or other pads out there that
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are you know brand new daddy i i think
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you've done a great job today but i
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don't know if it's gonna work in retail
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i don't i don't buy into that vision
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just in the packaging
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i just don't know if i see the
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difference it doesn't sell on a shelf
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correct but if you put it in display
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shippers which we've built these
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beautiful cardboard display shippers and
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it communicates the message to everybody
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end caps you're gonna have to pay for
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those things
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it's hard to get them even if you pay
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for them
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great job today but i don't see the
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retail vision i'm out
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i understand
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like the product i think you're doing
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great things you're doing it the exact
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right way
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but when i hear qvc no disrespect to
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laurie when the company's sales are
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completely dependent on qvc that's a
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disaster waiting to happen
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i've got 3 000 stores lined up right now
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we're going to be in 3 000 stores i
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understand but even okay put aside qvc
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you're still a one product company right
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not for long we've got scrub mommy we've
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got scrub baby for doing baby bottles
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i've got a holder that sits it on your
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sink and it's got drains in the legs
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you don't understand who you're dealing
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with i am right
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i'm not doubting the scrub market i'm
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not doubting you are these scrub daddy
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but i'm not a scrub pimp so i'm out
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that hurts mark i wanted to work with
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you so bad
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our qpc does over 8 billion in sales a
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year and i've done over 500 million yes
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you have and you rotate products in and
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out of there and once those products are
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out they're out how about this deal
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a hundred thousand for fifty percent
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[Laughter]
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let's start the bidding there
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all right you're out
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you know i'm somebody you can paint any
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picture and i think that lori is a
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vicious backstabbing shark that's all
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true
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but sometimes i love her as well because
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she is the qvc queen
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so i'm offering
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50 000
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for 15
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if you can raise the rest from lori and
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if she wants to do business with me
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well here's the thing
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so i'm offering fifty thousand dollars
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for fifteen percent if you can raise the
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rest from lori and if she wants to do
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business with me
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well here's the thing
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you've heard me say before i can tell
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instantly if it's a hero or a zero
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and i think what you've got here is a
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hero
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no offense demon i don't need you
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you don't
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my offer is
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a hundred thousand dollars for 30
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percent
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i will get you into infomercial right
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away and
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i'm pretty confident that we could get
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this into all retail stores across the
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country within literally
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weeks
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i'll tell you what i'll do for you
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i'll give you a hundred thousand dollars
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we'll never agree on what percentage i
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should get i'm gonna change the model
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completely you're gonna keep the whole
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company
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but i want to be your financier
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i want you to give me 50 cents on every
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unit sold until i get 100k back then it
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drops to 10 cents in perpetuity
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you just want to increase your cost of
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goods sold by 50 nothing right why give
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up 30 of your company just to sweeten
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the pot a little bit i'm gonna give you
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150 000
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but 25
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whoa
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what are you gonna do i'm changing my
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offer actually
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a hundred thousand dollars but for 25
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the experience the connections
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everything that i have it will be
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successful i am partnered with the best
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of them
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why give up any part of scrub daddy
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think of the relationship you have with
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the sponge
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you're selling this thing out and it's
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gonna cry it won't be happy anymore
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i want the answer to one question all
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right do you think 25 of the equity in
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your company is worth more or less than
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10 cents a unit in perpetuity and he's
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going to talk where is he going to take
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you it doesn't matter it does matter
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because connections
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you keep 25 of this business which may
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sell 10 million of these and you keep it
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all for yourself but you're going to be
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keeping nothing because he doesn't know
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how to get out you haven't had any
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success you're an idiot you don't know
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what to do
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i know what to do exactly just did a
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half a billion dollar deal with walmart
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half a billion but that is so i think
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what products okay i i like to write a
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second letter
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you can speak and it's saying
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laurie go with kevin
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aaron there are like children up here
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it's awful let's recap yeah let's recap
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please 150 000 for 25 okay from damon
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kevin 100 000 for no percent and a tiny
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tithe of ten cents you keep all the
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equity
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lori is offering you a hundred thousand
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for twenty-five percent i offered 150
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last time whoa i didn't hear that 100
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lori oh well i changed my mind 150 000
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for 25
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i'll make you a millionaire within a
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year
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so mine just went to 175. whoa
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is up to 175 yeah
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mine just went to two
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whoa
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the good news is
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i just made you an extra hundred
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thousand
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i'm out i wanted to stick it to her
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ouch
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[Music]
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wow
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i'll drop the 50 cents down to 25 cents
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until the 100k is recovered and then go
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to 10 cents
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will you go to five cents
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seven and a half is a deal
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[Music]
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aaron you've got two offers on the table
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what are you gonna do
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you have to make up your mind right now
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you don't see the benefit of having me
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as a partner i never said that you need
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to tell me right now whether you're
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going with me or not or i'm out
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i'm here for you
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i think your deal is awesome um
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the equity amount is is too much would
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you consider coming down to 20.
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you know what i will
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i'll go to 20. we got a deal got a deal
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right good
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way to go aaron
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congratulations thanks look i'm so
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excited
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you are dead to me and the sponge is
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dead thanks guys
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scrub daddy you suck
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that is awesome got a deal glory
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it's it's a dream come true it's
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absolutely a dream come true i don't
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care how much money you have i'm so
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satisfied to know that you lost an extra
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hundred i know you'll get me back
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gang buster huge hit in infomercial good
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deal lori it's a great deal
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you
