Exposing my Instagram strategy for 2025!

00:17:28
https://www.youtube.com/watch?v=sgQF4jLI4Ks

Zusammenfassung

TLDRI denne videoen deler verten sin oppdaterte Instagram-strategi for 2025, der hun fokuserer på endringer i innholdstype og hyppighet. Verten understreker viktigheten av å forstå målgruppen og verdipunktene for å lage meningsfylt innhold. Hun planlegger å fokusere mer på uformell, ubehandlet innhold og personlig deling for å øke engasjementet. Verten nevner også at hun ønsker å øke antallet innlegg per uke og skape mer bakgrunnsinnhold. Dessuten diskuterer hun viktigheten av å bruke riktige metrier for å måle suksess, og hvordan HubSpot kan gi veiledning og verktøy for å forbedre strategien.

Mitbringsel

  • 📈 Fokuser på målgruppen og deres behov.
  • 🎯 Definer klare verdipunkter for innholdet ditt.
  • 🗓️ Øk postinghyppigheten til fem ganger i uken.
  • 🚀 Test mer uformelt innhold for bedre engasjement.
  • 📊 Identifiser riktig metrikk for dine mål.
  • 🤝 Inkluder personlige elementer i innholdet.
  • 📝 Bruk gratis ressurser fra HubSpot for bedre planlegging.
  • 💬 Svar på kommentarer for å bygge fellesskap.
  • ⭐ Utforsk bakgrunnsinnhold for mer relatability.
  • 🎥 Vurder å live sende for direkte interaksjon.

Zeitleiste

  • 00:00:00 - 00:05:00

    I dag diskuterer jeg endringene som kommer til Instagram, og viktigheten av å tilpasse strategien vår for å trives i denne nye virkeligheten. Jeg fokuserer på to nøkkelkomponenter for min nye strategi: målgruppen og verdiforslagene. Målgruppen min er folk som bruker sosiale medier med en hensikt, for eksempel for å bygge en bedrift eller et fellesskap. Verdiforslagene mine består av utdannende, inspirerende, relaterbare og underholdende elementer som hjelper meg å koble sammen innholdet med tilhørerne mine.

  • 00:05:00 - 00:10:00

    Jeg deler noen nye innholdsformater som jeg vil teste ut i 2025, inkludert mer uformelt, uredigert innhold som svarer på aktuelle nyheter, og mer personlig innhold som viser mitt daglige liv. Jeg ønsker å åpne opp mer om meg selv, men beholder også fagligheten jeg er kjent for. Med økt publiseringsfrekvens til fem ganger i uken, håper jeg å forbedre synligheten og engasjementet på plattformen, tilpasse innholdet mitt mer til hva folk faktisk vil se og gjøre Instagram til en mer sentral del av min strategi.

  • 00:10:00 - 00:17:28

    Avslutningsvis føler jeg at for å implementere disse endringene, trenger jeg mer tid og må vurdere å ansette en innholdsmanager for å hjelpe med distribusjonen av innholdet. Jeg vil prioritere engasjementet med følgerne mine ved å svare på kommentarer og analysere ytelsen til innholdet regelmessig. Strategiarbeidet jeg har planlagt er ambisiøst, men jeg er fast bestemt på å gjøre disse forbedringene for en mer vellykket Instagram-strategi.

Mind Map

Video-Fragen und Antworten

  • Hvilke endringer planlegger verten for Instagram-strategien sin i 2025?

    Verten planlegger å bruke mer uformelt og ubehandlet innhold, samt inkluderer personlige elementer og øke antall innlegg per uke.

  • Hva er de fire verdipunktene vært snakker om?

    De fire verdipunktene inkluderer: utdannende, inspirerende, relaterbare, og underholdende.

  • Hvordan kan HubSpot hjelpe med Instagram-strategien?

    HubSpot tilbyr gratis maler for sosiale mediekalendere for å hjelpe med planlegging og administrasjon av innhold.

  • Hva er den viktigste metrikken verten vil fokusere på?

    Verten vil nå fokusere på antall visninger som den viktigste metrikken for å måle suksess på Instagram.

  • Hvor ofte planlegger verten å legge ut nytt innhold?

    Verten planlegger å øke hyppigheten av innlegg til fem ganger i uken.

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Untertitel
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Automatisches Blättern:
  • 00:00:00
    Instagram is changing but you already
  • 00:00:01
    knew that I talk about the changes
  • 00:00:03
    coming to Instagram all the time on this
  • 00:00:04
    channel but the truth is in order for us
  • 00:00:06
    to really thrive in this new world of
  • 00:00:09
    Instagram we need to make some changes
  • 00:00:10
    too and that brings me on to today's
  • 00:00:12
    video in today's video I'm going to be
  • 00:00:14
    telling you my new Instagram strategy
  • 00:00:16
    for 2025 and spoiler alert things are
  • 00:00:19
    changing by the way this video is
  • 00:00:21
    sponsored by HubSpot more on them later
  • 00:00:23
    all right let's start off with the
  • 00:00:24
    fundamental elements of my strategy I
  • 00:00:26
    want to make sure that we talk about
  • 00:00:27
    these elements because you might be
  • 00:00:28
    making some changes to your own straty
  • 00:00:30
    and maybe you're using this video as a
  • 00:00:31
    source of inspiration so with that in
  • 00:00:33
    mind we have to make sure we cover two
  • 00:00:35
    initial points when it comes to our new
  • 00:00:36
    strategy the first is our audience so
  • 00:00:38
    who are we trying to speak to and the
  • 00:00:40
    second is our value points now when it
  • 00:00:42
    comes to my audience the way that I like
  • 00:00:43
    to describe you guys are people who use
  • 00:00:46
    social media for a purpose so you might
  • 00:00:47
    be using social media to build a
  • 00:00:49
    business become a content creator build
  • 00:00:51
    a community whatever it may be you're
  • 00:00:53
    using social media for a purpose Beyond
  • 00:00:55
    you just using it for personal use
  • 00:00:56
    that's how I group my entire audience
  • 00:00:59
    together if you do not have a clear idea
  • 00:01:00
    of who your audience are you will
  • 00:01:02
    struggle to follow along with the rest
  • 00:01:03
    of this video your audience is the
  • 00:01:05
    essence of any social media channel if
  • 00:01:07
    you do not know who you're talking to
  • 00:01:08
    how on Earth are you going to talk to
  • 00:01:10
    them now the second point that I
  • 00:01:11
    mentioned were my value points now if
  • 00:01:13
    you've watched a lot of my videos you've
  • 00:01:14
    heard me talk about my audience and my
  • 00:01:15
    value points quite frequently but don't
  • 00:01:17
    worry for the rest of this video we're
  • 00:01:18
    going to be diving into some elements
  • 00:01:20
    that I've definitely not publicly shared
  • 00:01:21
    with you guys before but in case you're
  • 00:01:23
    new here we do have to ensure that
  • 00:01:25
    you've put some thought and attention
  • 00:01:26
    into the value that you will be
  • 00:01:28
    providing your audience through your
  • 00:01:29
    social social media channels now the
  • 00:01:31
    four key value points are educational
  • 00:01:33
    inspirational relatable or entertaining
  • 00:01:35
    you don't have to just pick one you can
  • 00:01:37
    have multiple different value points
  • 00:01:38
    that you rotate between whenever you
  • 00:01:40
    create content the best way to think of
  • 00:01:42
    your value points are basically a
  • 00:01:43
    vehicle for you to share the content
  • 00:01:45
    that you want to create so for me I know
  • 00:01:47
    that my audience use social media for a
  • 00:01:48
    purpose all of my content is about
  • 00:01:50
    marketing and Entrepreneurship my value
  • 00:01:52
    points are the vehicle in which I
  • 00:01:54
    connect those two things is educational
  • 00:01:56
    content so I'm going to talk about
  • 00:01:57
    marketing and Entrepreneurship through
  • 00:01:59
    an ed ational content lens and I'm going
  • 00:02:01
    to be speaking directly to an audience
  • 00:02:03
    of people who use social media for a
  • 00:02:05
    purpose do you see how I beautifully
  • 00:02:06
    linked all those things together that's
  • 00:02:08
    what you're going to need to do too now
  • 00:02:09
    before we move on to the changes that
  • 00:02:11
    I'm going to be making to my content
  • 00:02:13
    this actually makes me nervous cuz I'm
  • 00:02:14
    like you know when you say something out
  • 00:02:16
    loud then you have to really do it
  • 00:02:18
    that's how I feel about this video I'm
  • 00:02:19
    basically enlisting all of you to keep
  • 00:02:20
    me accountable before we dive into that
  • 00:02:22
    though I do want to share a resource
  • 00:02:23
    with you which is going to make your new
  • 00:02:25
    strategy a lot easier to implement in
  • 00:02:27
    2025 now I'm well aware that nowadays a
  • 00:02:29
    lot of us are across multiple different
  • 00:02:31
    social media channels and managing
  • 00:02:33
    multiple social media channels can get
  • 00:02:34
    very very messy that's why for today's
  • 00:02:36
    video I want to share HubSpot social
  • 00:02:38
    media calendar templates because these
  • 00:02:40
    are going to help you streamline your
  • 00:02:41
    strategy and simplify your workload all
  • 00:02:43
    right so let's break down what's inside
  • 00:02:45
    this free resource gives you access to
  • 00:02:47
    calendar templates for every platform
  • 00:02:48
    from YouTube to X to Instagram to Tik
  • 00:02:51
    Tok and so on and so forth a monthly
  • 00:02:53
    planning calendar to schedule your
  • 00:02:54
    content for the rest of the year a
  • 00:02:55
    Content repository to track and reuse
  • 00:02:57
    your Brand's white papers ebooks and
  • 00:02:59
    other assets for different audiences a
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    ready to upload template for HubSpot to
  • 00:03:03
    automate your social scheduling and a
  • 00:03:05
    user guide packed with insights from
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    Samantha Mela who is the head of the
  • 00:03:09
    hustle social media team these templates
  • 00:03:11
    essentially make managing your post
  • 00:03:13
    across multiple different social media
  • 00:03:14
    sites so much easier for you so that you
  • 00:03:16
    can focus on building your brand and
  • 00:03:17
    engaging with your audience and the best
  • 00:03:19
    part guys I've said it before and I'll
  • 00:03:21
    say it again these are completely free
  • 00:03:22
    to download and use so to streamline
  • 00:03:24
    your social media strategy and to save
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    time I recommend you get the social
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    media calendar templates free fre of
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    charge from HubSpot you can get them via
  • 00:03:31
    the link in my description and a huge
  • 00:03:33
    thank you to HubSpot for sponsoring this
  • 00:03:34
    video all right let's talk about the
  • 00:03:36
    juicy stuff my content how is my content
  • 00:03:38
    changing this year well I'd be lying to
  • 00:03:40
    you if I said that when I look back on
  • 00:03:41
    my content on Instagram from 2024 I was
  • 00:03:44
    super proud of it I'm not there are some
  • 00:03:45
    pieces of content that I absolutely love
  • 00:03:47
    I did a Content series called Creator
  • 00:03:49
    confessions and I love that series but
  • 00:03:50
    for the most part Instagram has really
  • 00:03:52
    taken a backseat when it comes to my
  • 00:03:53
    overall social media strategy YouTube
  • 00:03:55
    was a channel that I really focused on
  • 00:03:57
    this year and to be honest the year
  • 00:03:58
    before that as well I am going to to try
  • 00:04:00
    to change that in 2025 I am determined
  • 00:04:03
    to give some other social media
  • 00:04:04
    platforms some love as much as YouTube
  • 00:04:06
    is still my fave other ones deserve
  • 00:04:08
    attention too right so I've come up with
  • 00:04:11
    a few different content formats that I'm
  • 00:04:12
    going to be testing in 2025 and I've
  • 00:04:15
    come up with these based on what's
  • 00:04:16
    working in the market and also what's
  • 00:04:18
    worked for me previously the first type
  • 00:04:20
    of content which I'm really excited for
  • 00:04:22
    is going to be the more raw unedited
  • 00:04:24
    style of real where I'm talking about
  • 00:04:26
    specific news stories or Creator updates
  • 00:04:29
    now this this is an example of one that
  • 00:04:30
    I shared recently I filmed it very very
  • 00:04:32
    quickly and I was talking about a change
  • 00:04:34
    that Instagram are going to make to
  • 00:04:35
    their story highlights this video
  • 00:04:37
    actually performed really well and it
  • 00:04:38
    made me think previously my content on
  • 00:04:41
    Instagram has always been quite highly
  • 00:04:42
    edited and whilst that's not going to go
  • 00:04:44
    away completely I do think I'm missing a
  • 00:04:46
    trick by not at least triing the more
  • 00:04:48
    raw Tik Tok style content on my
  • 00:04:51
    Instagram feed and the type of content
  • 00:04:52
    which works really well for that is when
  • 00:04:54
    I'm talking about something that is hot
  • 00:04:56
    off the press I always get confused if
  • 00:04:57
    that's actually the phrase so I'm just
  • 00:04:58
    going to run with it hot off the press
  • 00:05:00
    like some news article that's just
  • 00:05:02
    landed to do with an Instagram update or
  • 00:05:05
    the creater economy or something like
  • 00:05:06
    that that I can film very quickly get it
  • 00:05:08
    up within minutes previously I would
  • 00:05:09
    think to myself I can't get this up too
  • 00:05:11
    soon because I need to set up my studio
  • 00:05:13
    I need to get it edited and it would be
  • 00:05:14
    this whole kafuffle and I think that's
  • 00:05:16
    actually holding me back from sharing
  • 00:05:17
    more content on Instagram so that is one
  • 00:05:19
    type of content that I'm going to be
  • 00:05:20
    pushing or at least triing for the first
  • 00:05:22
    few months of 2025 I should also say
  • 00:05:25
    that this test is a reflection of where
  • 00:05:26
    Instagram is going they are trying to
  • 00:05:28
    become a less polished platform similar
  • 00:05:30
    to Tik Tok they've been trying for a
  • 00:05:31
    while though and I don't think it's
  • 00:05:32
    fully caught on for everyone so let's
  • 00:05:34
    just see how this test goes the next
  • 00:05:36
    type of content I did tried to implement
  • 00:05:38
    this year but I'm not going to lie I
  • 00:05:39
    struggled with it a lot more than I
  • 00:05:40
    thought I would and this is more like
  • 00:05:42
    personable content this is also
  • 00:05:44
    reflecting a general content Trend
  • 00:05:46
    across multiple platforms where creators
  • 00:05:47
    are seeing a lot of success when they
  • 00:05:49
    Implement a bit more of their personal
  • 00:05:51
    life into their content this isn't to
  • 00:05:53
    say that you should completely deviate
  • 00:05:54
    from the content that you already create
  • 00:05:55
    if you're known for creating Finance
  • 00:05:57
    content still create Finance content
  • 00:05:59
    this is just a note to say that creators
  • 00:06:01
    who inject a bit of their personal life
  • 00:06:04
    into their content strategy let's say
  • 00:06:06
    20% of their posts are actually to do
  • 00:06:07
    with their personal life not just their
  • 00:06:09
    Niche or their usual content people
  • 00:06:11
    often see higher engagement from this
  • 00:06:13
    because it's a reminder that they're
  • 00:06:14
    human it's a chance to connect with your
  • 00:06:16
    audience on a deeper level and that
  • 00:06:17
    usually results in a spike in overall
  • 00:06:20
    performance of your content I said
  • 00:06:21
    already that I struggled with this this
  • 00:06:23
    year and I think the reason why I
  • 00:06:24
    struggled is because my initial approach
  • 00:06:25
    to this was once a month I'll share a
  • 00:06:27
    photo dump and it will just be a mixture
  • 00:06:29
    of photos my life what I forgot to
  • 00:06:30
    account for is in order for you to have
  • 00:06:32
    a photo dump from your personal life you
  • 00:06:34
    need to be taking more photos of your
  • 00:06:36
    personal life this isn't something that
  • 00:06:37
    I used to have an issue with I used to
  • 00:06:38
    do this naturally but I think as a
  • 00:06:40
    result of the career that I've built for
  • 00:06:42
    myself I've realized when I scroll
  • 00:06:44
    through my photo and video library that
  • 00:06:46
    almost everything is to do with work
  • 00:06:48
    which is actually a little bit
  • 00:06:50
    depressing I don't even really take
  • 00:06:51
    photos like if I'm out with Jamie my
  • 00:06:54
    husband like we used to go and do like
  • 00:06:56
    full-on photo shoots cuz we used to have
  • 00:06:58
    a joint Instagram together and we just
  • 00:07:00
    do not even reach for our phones anymore
  • 00:07:02
    and I think it's because I'm so used to
  • 00:07:04
    having my phone and content as part of
  • 00:07:06
    my job that I just don't reach for it
  • 00:07:08
    when I'm not working so I would get to
  • 00:07:10
    the end of the month and be like hm I
  • 00:07:12
    don't have anything to share so that's
  • 00:07:14
    something that I need to be a lot more
  • 00:07:15
    intentional about next year because I do
  • 00:07:17
    really really want to share more of my
  • 00:07:19
    life keep in mind that I'm always going
  • 00:07:21
    to be a somewhat private person because
  • 00:07:23
    at the end of the day you're not
  • 00:07:23
    following me to know about my life but I
  • 00:07:25
    do think there's more that I could share
  • 00:07:26
    even about my life through the lens of
  • 00:07:28
    my work and like what's going on behind
  • 00:07:29
    the scenes speaking of behind the scenes
  • 00:07:31
    this is another type of content that I'm
  • 00:07:32
    going to be integrating more into my
  • 00:07:34
    main feed on Instagram now I did say
  • 00:07:36
    Main feed there because I do think I
  • 00:07:38
    share this already on my stories so if
  • 00:07:40
    you follow me and you look at my stories
  • 00:07:41
    you'll often see my day calendar where I
  • 00:07:44
    break down every single thing that I'm
  • 00:07:45
    working on that day the feedback you
  • 00:07:46
    guys give me on that content is insane
  • 00:07:48
    like I'll meet people on the street and
  • 00:07:49
    they will tell me that those calendar
  • 00:07:51
    posts are actually their favorite
  • 00:07:53
    content that I share which is wild when
  • 00:07:55
    I think about it and that tells me that
  • 00:07:56
    you guys want that content I've fallen
  • 00:07:59
    into the Trap as we all do okay none of
  • 00:08:02
    us is perfect if there's one thing you
  • 00:08:03
    get from this entire video it's that
  • 00:08:05
    even when your job is to know everything
  • 00:08:07
    about social media you still are going
  • 00:08:09
    to fall short on some elements right
  • 00:08:10
    we're all human I have fallen into the
  • 00:08:12
    very human trap of convincing myself
  • 00:08:14
    that my life is boring and I'm therefore
  • 00:08:16
    hesitant to share like what I do on a
  • 00:08:18
    day-to-day basis on my main feed cuz I
  • 00:08:20
    think it's boring and it's so silly
  • 00:08:21
    because I know my life's not boring in
  • 00:08:23
    fact none of our lives are really boring
  • 00:08:25
    people find so much comfort in the
  • 00:08:27
    mundane or in a usual schedule so I want
  • 00:08:29
    to start integrating that more into my
  • 00:08:31
    feed so whether that's like a time lapse
  • 00:08:33
    of me working and breaking down every
  • 00:08:34
    single thing that I did that day just an
  • 00:08:36
    example of what that might look like
  • 00:08:38
    that is definitely a content type that
  • 00:08:39
    I'm going to be introducing a lot more
  • 00:08:41
    this year if you notice me switching
  • 00:08:42
    between next year and this year it's
  • 00:08:44
    because I'm trying to rationalize the
  • 00:08:45
    fact that this video isn't going to go
  • 00:08:46
    out for a little while and by the time
  • 00:08:47
    you're watching this it probably is
  • 00:08:48
    already 2025 another area that needs to
  • 00:08:51
    be considered is the frequency of my
  • 00:08:52
    content up until this point I have been
  • 00:08:54
    posting around three times a week for
  • 00:08:56
    like years for years because my
  • 00:08:58
    objective was engag M and Instagram just
  • 00:09:00
    wasn't my core Channel whilst it still
  • 00:09:02
    won't be my core Channel I do want to
  • 00:09:03
    increase my posed frequency to five
  • 00:09:05
    times per week in 2025 which makes me a
  • 00:09:08
    bit nervous but it's fine we're going to
  • 00:09:09
    talk about how I'm going to make it
  • 00:09:10
    happen but it is worth saying that that
  • 00:09:12
    is part of my strategy as well and the
  • 00:09:13
    reason why I do want to increase my
  • 00:09:15
    posting frequency is because a healthy
  • 00:09:17
    posting frequency which is usually
  • 00:09:18
    between five to seven times per week go
  • 00:09:20
    hand inhand with a healthy view count I
  • 00:09:22
    have to feed the platform and feed the
  • 00:09:24
    algorithm with content okay so those are
  • 00:09:26
    the changes I'm going to be making to my
  • 00:09:28
    content I now want to touch on the
  • 00:09:30
    metrics that I'm going to be using your
  • 00:09:32
    metrics are essentially the units of
  • 00:09:34
    measurement that you're going to be
  • 00:09:35
    using to analyze your content and see if
  • 00:09:37
    it's performing well I'm so passionate
  • 00:09:39
    about this because so many people get
  • 00:09:41
    this part wrong let me explain there are
  • 00:09:44
    a few different ways that you can
  • 00:09:45
    measure the success or the effectiveness
  • 00:09:47
    of your Instagram Channel you can look
  • 00:09:48
    at your content's views interactions and
  • 00:09:50
    your followers there are other metrics
  • 00:09:52
    but these are like the Three core
  • 00:09:54
    metrics that you tend to see when you
  • 00:09:55
    open up your analytics dashboard right
  • 00:09:57
    so we're just going to focus on those
  • 00:09:59
    now the bit what people get wrong is
  • 00:10:00
    that they focus on the wrong metric for
  • 00:10:02
    their goal so previously my goal for my
  • 00:10:05
    Instagram channel has just been
  • 00:10:06
    engagement and you can kind of see that
  • 00:10:08
    in how my content has performed the
  • 00:10:09
    views haven't been great it's fluctuated
  • 00:10:11
    quite a lot but the engagement when you
  • 00:10:13
    look at the amount of views that my
  • 00:10:15
    content is getting has actually been
  • 00:10:16
    quite high so let's say for example a
  • 00:10:18
    real gets 5,000 views I likely would
  • 00:10:20
    have received 500 interactions or like
  • 00:10:22
    different forms of engagement on that
  • 00:10:24
    real and that would have actually been
  • 00:10:26
    an engagement rate of 10% because out of
  • 00:10:28
    the 5,000 people who saw or it 10%
  • 00:10:30
    engaged with it and that's really
  • 00:10:31
    healthy but it's only healthy if my goal
  • 00:10:33
    is engagement if my goal is views that's
  • 00:10:36
    not good we want to be aiming for a lot
  • 00:10:38
    more views than 5,000 we want to be in
  • 00:10:40
    the 10,000 20,000 100,000 million plus
  • 00:10:43
    Mark right and that's why it's important
  • 00:10:45
    to have a good idea of what your goal is
  • 00:10:47
    and to match your metric to your goal so
  • 00:10:49
    if you are trying to get more views on
  • 00:10:50
    your content your metric should be your
  • 00:10:52
    views if you are trying to get more
  • 00:10:54
    engagement build a community then your
  • 00:10:56
    metric should be your interactions if
  • 00:10:58
    you are trying to grow your audience in
  • 00:10:59
    terms of followers then your metric
  • 00:11:01
    should be your follow account do you see
  • 00:11:02
    where I'm going with this obviously you
  • 00:11:03
    can pay attention to the other metrics
  • 00:11:05
    but it's important that you identify
  • 00:11:06
    what your key metric is so when it comes
  • 00:11:08
    to my key metric as I mentioned
  • 00:11:10
    previously it was engagement we are
  • 00:11:12
    switching it up and that makes me
  • 00:11:14
    nervous we are now going to focus on
  • 00:11:16
    views I have not focused on views for
  • 00:11:17
    years and my account has suffered as a
  • 00:11:19
    result we're switching up it's important
  • 00:11:21
    to know when it's time to switch things
  • 00:11:23
    up and the time has come and now we're
  • 00:11:24
    going to be focusing on views as my key
  • 00:11:26
    metric so that is going to be the thing
  • 00:11:27
    that I'm looking at and accessing when
  • 00:11:29
    I'm uploading my content right okay so
  • 00:11:32
    let's talk about your tactics now if
  • 00:11:33
    you're following along and you're also
  • 00:11:35
    making some tweaks to your own strategy
  • 00:11:36
    your tactics are the smaller things that
  • 00:11:38
    you do on a regular basis that help the
  • 00:11:40
    overall performance of your account and
  • 00:11:42
    hopefully help you reach your goal now
  • 00:11:44
    there are so many different tactics you
  • 00:11:45
    can use on Instagram I will link to a
  • 00:11:47
    master class that I have inside the
  • 00:11:48
    collective where I dive into this I'll
  • 00:11:50
    also link to a Master Class about
  • 00:11:51
    analytics as well below but essentially
  • 00:11:53
    we all want to have a few different
  • 00:11:55
    tactics that we are triing at any one
  • 00:11:57
    time let me explain to you what my
  • 00:11:59
    tactics will be and one of them I
  • 00:12:00
    actually need your help on CU I'm not
  • 00:12:01
    sure if I should really do it or not so
  • 00:12:03
    I need your thoughts so the first tactic
  • 00:12:04
    is really really basic but it is
  • 00:12:06
    something that I have struggled with in
  • 00:12:07
    the past and this tactic is to respond
  • 00:12:10
    to at least 90% of my comments under my
  • 00:12:12
    content now as I said this is a very
  • 00:12:13
    basic tactic the reason why this works
  • 00:12:15
    is because it allows you to connect with
  • 00:12:16
    your audience it allows you to
  • 00:12:18
    understand how your audience are
  • 00:12:19
    responding to your content and also it
  • 00:12:21
    feeds the algorithm the more comments
  • 00:12:22
    you have under your content the more the
  • 00:12:24
    algorithm sees you engaging with your
  • 00:12:26
    audience the more likely it is that your
  • 00:12:28
    content will be pushed out to more
  • 00:12:29
    people the reason why this is one of my
  • 00:12:31
    tactics though is because as I said it's
  • 00:12:32
    something that I've always struggled
  • 00:12:33
    with as I've already established at the
  • 00:12:35
    start of this video Instagram's been
  • 00:12:36
    pretty low down on the pecking order
  • 00:12:38
    when it comes to my hierarchy of social
  • 00:12:39
    media channels and as a result of it
  • 00:12:41
    being low down it means that when things
  • 00:12:42
    have gotten busy for me it's been one of
  • 00:12:44
    the first things to go so when that
  • 00:12:45
    comes off my to-do list so does
  • 00:12:47
    responding to comments the way that I'm
  • 00:12:49
    going to improve this is actually to do
  • 00:12:51
    some habit stacking there's a book
  • 00:12:53
    called oh my God what is that book
  • 00:12:55
    called It's so it's like such a popular
  • 00:12:58
    book
  • 00:12:59
    know what I'm not going to Google this
  • 00:13:00
    cuz I know I know it a few moments later
  • 00:13:03
    Atomic habits knew I'd get it Atomic
  • 00:13:06
    habits in atomic habits they talk about
  • 00:13:09
    this idea of habit stacking it's
  • 00:13:10
    basically when you take an existing
  • 00:13:11
    habit and you stack a new one onto it
  • 00:13:13
    increases the chances of you actually
  • 00:13:15
    completing this new habit for me the
  • 00:13:17
    Habit that I'm going to stack responding
  • 00:13:19
    to comments on top of is going to be my
  • 00:13:21
    daily walks with my beautiful dog where
  • 00:13:23
    is she oh she's asleep when I take mojo
  • 00:13:25
    on long walks we often like find a bench
  • 00:13:27
    and sit for like 5 minutes so that she
  • 00:13:29
    can chill and practice watching the
  • 00:13:30
    world go by so what I'm going to do from
  • 00:13:32
    now on is respond to comments when I'm
  • 00:13:34
    taking that bench break right I'm going
  • 00:13:35
    to merge those habits together another
  • 00:13:37
    tactic that I'm going to be doing is
  • 00:13:39
    adding monthly analytical reviews of my
  • 00:13:41
    Instagram Channel onto my end of month
  • 00:13:44
    general reviews so at the end of every
  • 00:13:45
    month I go over my finances my goals my
  • 00:13:48
    YouTube channel and now also my
  • 00:13:50
    Instagram I do actually have a analytics
  • 00:13:52
    tracker that I use again available
  • 00:13:54
    inside the collective I'll link it below
  • 00:13:55
    and I'm going to make a point to update
  • 00:13:56
    that more regularly and also just spend
  • 00:13:58
    some time in my analytics on a monthly
  • 00:14:00
    basis so that I'm actually staying
  • 00:14:01
    really close and connected to what's
  • 00:14:03
    working the third and final tck the one
  • 00:14:05
    that I need your help on and just your
  • 00:14:06
    thoughts on is lives should I go live on
  • 00:14:09
    Instagram more I do these events with my
  • 00:14:12
    other brand the Creator project where a
  • 00:14:14
    few times a year we'll do a big deep
  • 00:14:17
    dive into a subject related to creators
  • 00:14:19
    sometimes I'll get guest speakers and
  • 00:14:21
    that's like a whole production and
  • 00:14:22
    that's not going anywhere right I think
  • 00:14:23
    because I already do that I'm often hes
  • 00:14:25
    hesitant to go live on any other channel
  • 00:14:27
    because part of me is like okay well I
  • 00:14:28
    want to say like the Deep dive heavy
  • 00:14:30
    valuable content for that those events
  • 00:14:32
    are free by the way if you don't follow
  • 00:14:34
    the Creator project already the links
  • 00:14:35
    are below so part of me things just like
  • 00:14:37
    save all of that for that but then that
  • 00:14:39
    doesn't mean that I can't just go live
  • 00:14:41
    sometimes just to talk about what's
  • 00:14:42
    going on in the Creator space and like
  • 00:14:44
    what's going on with social media but if
  • 00:14:45
    I do go live on Instagram I want it to
  • 00:14:47
    be that I want it to be really casual I
  • 00:14:49
    want it to be a conversation I don't
  • 00:14:51
    want it to be me just presenting like I
  • 00:14:53
    always am like I want to speak to you
  • 00:14:55
    guys can you let me know in the comment
  • 00:14:56
    section just write the word live if that
  • 00:14:58
    would be something that you'd like for
  • 00:14:59
    me to do okay last but not least and an
  • 00:15:01
    essential part of this entire process is
  • 00:15:04
    we have to talk about the how so I've
  • 00:15:06
    talked about all these different changes
  • 00:15:07
    that I'm making to my Instagram and it
  • 00:15:08
    all sounds so nice and so exciting but
  • 00:15:11
    we often make these plans to change our
  • 00:15:13
    social media content and a lot of the
  • 00:15:14
    time the plans never come to fruition
  • 00:15:16
    why is that it's because we've not
  • 00:15:17
    answered the question how are we going
  • 00:15:19
    to make all of these changes if your
  • 00:15:21
    changes to your strategy are going to
  • 00:15:22
    require more work from you you need to
  • 00:15:25
    figure out how you're going to
  • 00:15:27
    facilitate that work okay this is the
  • 00:15:29
    hurdle a lot of us fall over on fall of
  • 00:15:33
    hurdle a lot of us fall on I think
  • 00:15:36
    that's right God I feel like I bounc
  • 00:15:38
    between articulate to con string a
  • 00:15:40
    sentence together like within minutes I
  • 00:15:42
    don't know how you guys keep up with me
  • 00:15:44
    so for me a lot of these changes are
  • 00:15:45
    going to require me to spend
  • 00:15:47
    significantly more time on my Instagram
  • 00:15:48
    Channel like at least an additional few
  • 00:15:50
    hours a week at a very minimum right I
  • 00:15:52
    don't currently have a few hours spare
  • 00:15:54
    so I need to figure out where I'm going
  • 00:15:55
    to find that time an industry secret
  • 00:15:57
    many creators that you currently follow
  • 00:16:00
    have content managers content managers
  • 00:16:02
    are essentially people who sometimes do
  • 00:16:04
    the editing of their content but more
  • 00:16:06
    often than not they just focus on
  • 00:16:07
    Distributing their content so they will
  • 00:16:09
    be the ones who schedule their content
  • 00:16:10
    across multiple platforms make sure it
  • 00:16:12
    goes live etc etc I have never had one
  • 00:16:14
    of those because in my mind I was like I
  • 00:16:16
    just don't need one I've always been
  • 00:16:18
    really on top of my scheduling for
  • 00:16:19
    YouTube and therefore I thought I'm on
  • 00:16:21
    top of this and I don't really need any
  • 00:16:22
    help anywhere else but the truth is if
  • 00:16:24
    I'm going to increase my posting
  • 00:16:25
    frequency on Instagram and if I'm going
  • 00:16:28
    to be spending more time on Instagram
  • 00:16:29
    per week I need to find some way to save
  • 00:16:31
    some time and I think the way that I do
  • 00:16:33
    that is by training my current employee
  • 00:16:35
    Haley to actually do my content
  • 00:16:37
    distribution for me so that is what I'm
  • 00:16:39
    going to do and that is going to be my
  • 00:16:41
    how that's going to be how I actually
  • 00:16:42
    make these changes obviously if you have
  • 00:16:44
    a team member and you're thinking of
  • 00:16:45
    doing the same thing and I'm aware that
  • 00:16:46
    it's an incredibly privileged thing to
  • 00:16:48
    have a team member remember that you now
  • 00:16:49
    need to figure out how they're going to
  • 00:16:50
    have the time to do that so the
  • 00:16:52
    challenge of Saving Time never really
  • 00:16:53
    goes away it just gets passed on to
  • 00:16:54
    someone else but you have to make sure
  • 00:16:56
    you're on top of that and that is my new
  • 00:16:57
    Instagram strategy for 202 if you're not
  • 00:16:59
    following me on Instagram already now is
  • 00:17:01
    the time to go and follow me to see if I
  • 00:17:02
    actually stick with any of the things
  • 00:17:03
    that I've just said no I'm kidding I'm
  • 00:17:05
    sticking with it the content is going to
  • 00:17:06
    be great you won't regret it don't
  • 00:17:08
    forget that you can grab HubSpot social
  • 00:17:09
    media calendar templates for free via
  • 00:17:11
    the link in my description if you feel
  • 00:17:12
    like hanging around I recommend watching
  • 00:17:14
    this video it's all about the social
  • 00:17:15
    media trends for 2025 this is one of my
  • 00:17:18
    favorite videos to film it's so
  • 00:17:19
    important to every single person
  • 00:17:21
    watching so I really recommend that you
  • 00:17:22
    go and watch it thank you so much for
  • 00:17:24
    watching this video as always I cannot
  • 00:17:25
    wait to see you in my next one
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