Airbnb changed their Algorithm. Here's my new playbook..

00:27:04
https://www.youtube.com/watch?v=kquPQCeEvpo

Zusammenfassung

TLDRIn this informative video, Shan Rocky G shares strategies to enhance Airbnb listings for improved bookings. He emphasizes the importance of market fit, detailing how hosts can optimize their properties to meet guest needs. Key insights include adapting to the Airbnb algorithm, ensuring listings are complete with essential amenities, and creating engaging visuals to attract potential guests. The video also highlights the significance of reviews, the value of booking velocity, and effective calls to action to increase messaging from potential guests. Shan offers workshops to provide personalized feedback and coaching, helping hosts maximize their rental potential.

Mitbringsel

  • 📈 Optimize your listing to increase bookings
  • 🔍 Ensure market fit for better guest alignment
  • 🖼️ Use high-quality photos to attract attention
  • 📊 Understand booking velocity for performance
  • ✉️ Encourage messaging with clear calls to action
  • 📝 Focus on completing your Airbnb listing
  • 💯 Leverage reviews for credibility
  • 🔗 Engage with potential guests through messaging
  • 👨‍🏫 Join webinars for personalized coaching
  • 🛠️ Regularly update your listing for algorithm changes

Zeitleiste

  • 00:00:00 - 00:05:00

    In this introduction, Shan Rocky G highlights his success and experience in Airbnb rentals, promising viewers that following his advice can lead to increased bookings. He emphasizes the importance of understanding market fit and staying tuned for valuable resources later in the video.

  • 00:05:00 - 00:10:00

    Shan discusses the concept of market fit, explaining that hosts must ensure their listings align with local customer needs. He advises using Airbnb's search feature in incognito mode to identify what types of properties are popular in a specific area, stressing that being aware of local demand is crucial to success.

  • 00:10:00 - 00:15:00

    The discussion shifts to the Airbnb algorithm and how it affects search rankings. Shan explains the significance of completing every aspect of your listing, including descriptions and photos, as well as checking off amenities that potential guests might be looking for, encouraging a focus on customer engagement to improve algorithm placement.

  • 00:15:00 - 00:20:00

    Shan elaborates on the importance of booking velocity and pricing strategy, stating that new listings should start with lower prices to attract initial bookings, which helps improve the overall value and positioning of the listing within Airbnb's algorithm. He emphasizes the need for guests' positive feedback to maintain sustainable occupancy rates.

  • 00:20:00 - 00:27:04

    The final part outlines the customer journey from first impressions to conversions. Shan stresses the importance of clarity in listings, the effort put into presentations (like staging and decor), and how crucial it is to engage potential guests through thoughtful calls to action and quality interactions to increase booking potential.

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Mind Map

Video-Fragen und Antworten

  • Who is Shan Rocky G?

    Shan Rocky G is the creator of a popular YouTube channel focused on short-term rental education, helping students achieve significant success in the Airbnb market.

  • What is the importance of market fit in Airbnb listings?

    Market fit is crucial as it ensures your property type, size, and style align with customer needs in your area, increasing your chances of booking.

  • How can I optimize my Airbnb listing for the algorithm?

    To optimize for the algorithm, focus on completing your listing, adding relevant amenities, and ensuring high engagement to improve visibility in searches.

  • What is the significance of booking velocity?

    Booking velocity tracks how well listings are performing; higher bookings signal to Airbnb that your listing is valuable, potentially improving its ranking.

  • What does Shan offer in his upcoming webinars?

    Shan offers guidance on improving Airbnb listings during live webinars, helping participants optimize their properties for increased bookings.

  • How can photos impact the success of an Airbnb listing?

    High-quality, engaging photos are crucial for attracting clicks and bookings; they should showcase the property effectively to hold potential guests' attention.

  • What role do reviews play in an Airbnb listing's performance?

    Reviews significantly impact perceived value and ranking; positive, recent reviews can enhance credibility and attract more bookings.

  • What should I include in my listing title?

    Your title should highlight amenities instead of creative names; it should communicate important features to attract potential guests.

  • What is the feedback loop in Airbnb listings?

    The feedback loop is a mechanism where Airbnb adjusts the perceived value of a listing based on past bookings, reviews, and guest engagement.

  • How can I create a call to action for my listing?

    Encourage potential guests to message you through your listing description or photo captions, as engaging with you increases their likelihood of booking.

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Automatisches Blättern:
  • 00:00:00
    I will take your listing from under 60%
  • 00:00:02
    full to over 90% booked in this one
  • 00:00:05
    shorsh video over the last 10 years I
  • 00:00:07
    have discovered exactly how Airbnb
  • 00:00:10
    decides if you're going to be on the
  • 00:00:11
    first page of search and what guests
  • 00:00:13
    want to see before they decide to book
  • 00:00:15
    with you my name is Shan Rocky G this is
  • 00:00:18
    the largest YouTube channel ever created
  • 00:00:20
    for short-term rental education my
  • 00:00:21
    students have made over $1 billion in
  • 00:00:24
    the Airbnb space so hit that subscribe
  • 00:00:26
    button today and join the movement I
  • 00:00:28
    would love to add you to that one
  • 00:00:30
    million doll Hall of Fame Airbnb family
  • 00:00:32
    welcome back this video will give you a
  • 00:00:34
    complete road map to a full calendar try
  • 00:00:36
    to identify where you think your listing
  • 00:00:37
    is weak and then use the resource that
  • 00:00:39
    I'm going to give you at the end of this
  • 00:00:40
    video to go through that and clear the
  • 00:00:42
    gaps on your listing and get back to
  • 00:00:44
    getting bookings step one in this road
  • 00:00:46
    map that is guaranteed to get you 90%
  • 00:00:48
    occupied is Market fit what do we mean
  • 00:00:51
    by market fit well your listing may not
  • 00:00:53
    be the right product for the customer in
  • 00:00:55
    the first place and I know this could be
  • 00:00:56
    really heartbreaking to realize but
  • 00:00:58
    imagine that you have a six bed house
  • 00:01:00
    that's super beautiful but the only
  • 00:01:02
    people that ever travel to town are
  • 00:01:03
    individual Travelers like for example
  • 00:01:05
    your house could be just outside the
  • 00:01:07
    headquarters for some insurance company
  • 00:01:09
    or some other company where they bring a
  • 00:01:11
    person in two or 3 days at most to do
  • 00:01:13
    some training and then they send them
  • 00:01:15
    home and that company could service you
  • 00:01:16
    hundreds of reservations for one or two
  • 00:01:18
    people 3 days at a time but your
  • 00:01:20
    six-bedroom house can sleep 14 people
  • 00:01:22
    and it's $1,000 a night nobody coming to
  • 00:01:25
    that headquarters is going to PID a
  • 00:01:26
    th000 a night now don't worry there's an
  • 00:01:28
    easy way to find out what sells in your
  • 00:01:30
    Market you can just go to Airbnb search
  • 00:01:33
    your city and then search I'm flexible
  • 00:01:35
    now for you if this is your Airbnb
  • 00:01:37
    account and your city and you do this a
  • 00:01:38
    lot you probably should go into
  • 00:01:40
    incognito mode and search for your city
  • 00:01:42
    and see what Airbnb puts at the top of
  • 00:01:44
    search for your area under I'm flexible
  • 00:01:47
    when you search the date parameters for
  • 00:01:48
    say any week now what this does is
  • 00:01:50
    Airbnb finds all of the best listings in
  • 00:01:53
    that area that are most likely to book
  • 00:01:55
    from some random person and they curate
  • 00:01:58
    you a listing feed that listing feed
  • 00:01:59
    will have a lot of commonalities if we
  • 00:02:01
    go to Miami we'll see that there's a lot
  • 00:02:03
    of stuff on the water or a lot of stuff
  • 00:02:04
    with a pool if we go to Austin we might
  • 00:02:06
    see a lot of eclectic stuff or maybe
  • 00:02:08
    stuff on the lake again still but if we
  • 00:02:09
    go to Chicago we'll start to see
  • 00:02:11
    high-rise condos on the 50th or 70th
  • 00:02:13
    floor the stuff that people are booking
  • 00:02:15
    City to city will change for example one
  • 00:02:17
    of my students from Dubai that we've
  • 00:02:18
    referenced in a couple previous videos
  • 00:02:20
    there's a property that overlooks the
  • 00:02:22
    bur Khalifa and any listing with a bur
  • 00:02:24
    Khalifa view gets all the bookings so
  • 00:02:26
    you'll notice that when you search
  • 00:02:28
    incognito mode in dubba that all the
  • 00:02:30
    listings in that area all of the windows
  • 00:02:32
    face the Burch Khalifa So if you ever
  • 00:02:34
    picked up a property in that building
  • 00:02:36
    don't get the other view you're going to
  • 00:02:37
    regret it there are three General
  • 00:02:39
    categories to consider when looking at
  • 00:02:40
    Market fit listing type like a house
  • 00:02:43
    apartment Treehouse bubble Dome listing
  • 00:02:46
    size how many people can I sleep and
  • 00:02:48
    then listing style and quality there are
  • 00:02:50
    listings that are cheap but large that
  • 00:02:53
    people can get at an affordable price
  • 00:02:54
    there are listings that are expensive in
  • 00:02:56
    large and luxury and that people want to
  • 00:02:58
    spend money to have an experience there
  • 00:02:59
    are styles that are easy to settle into
  • 00:03:01
    for monthly stays but there are styles
  • 00:03:03
    that are completely wild and maybe even
  • 00:03:05
    themed like Ki Florida Marvel or Disney
  • 00:03:07
    themed that people can live out their
  • 00:03:09
    wildest experiences when they go to
  • 00:03:11
    Disney World did you know that Disney
  • 00:03:12
    World has o like Orlando in it and
  • 00:03:14
    Disneyland has La in it like Los Angeles
  • 00:03:17
    way cool way Disney World Disneyland
  • 00:03:20
    these three categories all come together
  • 00:03:22
    to answer one big question which is am I
  • 00:03:24
    servicing a genuine need in my area if
  • 00:03:27
    you have a property that is too big and
  • 00:03:28
    too expensive you're not servicing the
  • 00:03:30
    need for the smaller cheap listing or
  • 00:03:32
    vice versa and to do market research to
  • 00:03:35
    Simply look on Airbnb to see what
  • 00:03:36
    they're pushing we can identify what
  • 00:03:38
    Airbnb believes our local need is this
  • 00:03:40
    is an oversimplification for my market
  • 00:03:42
    research techniques I do have a whole
  • 00:03:44
    playlist on market research on this
  • 00:03:46
    channel you're welcome to watch that if
  • 00:03:48
    you're about to start a listing
  • 00:03:49
    absolutely watch that video otherwise if
  • 00:03:52
    you already have a property and you
  • 00:03:54
    don't think that you've got the right
  • 00:03:55
    style or fit for your market watch my
  • 00:03:57
    playlist on interior design I'll put
  • 00:03:59
    that in the corner and down below in the
  • 00:04:00
    description we'll also have additional
  • 00:04:02
    resources for you at the end of the
  • 00:04:04
    video like I promised step two to get
  • 00:04:06
    all of the bookings is to be ready for
  • 00:04:08
    the algorithm now this is a huge big big
  • 00:04:11
    conversation the algorithm uses tons of
  • 00:04:13
    information to decide if you're going to
  • 00:04:15
    get on the first page the first thing
  • 00:04:16
    about the algorithm and probably the
  • 00:04:18
    oldest advice I've given on this channel
  • 00:04:20
    is the concept of a Boolean search an
  • 00:04:23
    All or Nothing search on Airbnb if
  • 00:04:26
    someone searches for eight guests in a
  • 00:04:27
    pool and dog friendly and you can't
  • 00:04:29
    sleep sleep eight people and have a pool
  • 00:04:31
    and are dog friendly you don't show up
  • 00:04:33
    what happens if somebody searches for 13
  • 00:04:34
    guests pool hot tub kitchen AC gym
  • 00:04:38
    Library catering service what whatever
  • 00:04:40
    to the Moon right if you don't check
  • 00:04:41
    every single box you don't show up in
  • 00:04:43
    search there are some cool ways to play
  • 00:04:45
    with this to find underserviced
  • 00:04:47
    opportunities in markets for example
  • 00:04:49
    having an EV charger and being dog
  • 00:04:51
    friendly in Austin is like something you
  • 00:04:53
    absolutely have to do to get booked
  • 00:04:55
    because every hipster with a dog and a
  • 00:04:56
    Tesla needs that when they travel to
  • 00:04:58
    Austin right the more amenities you can
  • 00:05:00
    check off the more you'll show up in
  • 00:05:02
    Search and now that Airbnb has added a
  • 00:05:04
    king-size bed to that check boox of
  • 00:05:05
    amenities you absolutely need to have a
  • 00:05:08
    king bed because only half the listings
  • 00:05:10
    on Airbnb have one and that is a big
  • 00:05:12
    deal to almost all travelers get a king
  • 00:05:14
    bed and or update your listing to say
  • 00:05:16
    that you have one to make sure that you
  • 00:05:17
    show up in search when someone clicks
  • 00:05:19
    that checkbox it's a big deal 2.2 for
  • 00:05:21
    the algorithm is completion Airbnb has
  • 00:05:23
    an internal term that they call levers
  • 00:05:25
    and my market manager told me about this
  • 00:05:27
    years ago everything that you do that
  • 00:05:29
    Airbnb asks you to do is a version of a
  • 00:05:32
    lever so completing your description the
  • 00:05:34
    house rules checking guide all of your
  • 00:05:36
    settings like prices weekend prices
  • 00:05:38
    cleaning fee last minute discounts early
  • 00:05:41
    bird discounts having more than eight
  • 00:05:43
    photos having descriptions in those
  • 00:05:44
    photos everything that you do that gives
  • 00:05:47
    your listing more of a sense of
  • 00:05:48
    completion Airbnb thinks that you are
  • 00:05:51
    more compliant and if you are more
  • 00:05:52
    compliant on Airbnb than every other
  • 00:05:54
    host then you must be a better host than
  • 00:05:56
    every other host Airbnb is going to
  • 00:05:58
    think so and up the rank you go but you
  • 00:06:00
    can do everything right technically you
  • 00:06:02
    can have photos you can have a
  • 00:06:03
    description but it all could be ugly
  • 00:06:05
    blurry dark photos lurum ipum add some
  • 00:06:08
    whatever in your descriptions you're not
  • 00:06:10
    actually saying anything people can't
  • 00:06:12
    understand your listing it doesn't look
  • 00:06:13
    good and thus 2.3 for the algorithm is
  • 00:06:16
    funnel feedback data this is the newest
  • 00:06:19
    stuff guys this is the newest coolest
  • 00:06:21
    stuff Airbnb is evolving to be more like
  • 00:06:23
    Amazon hot take but a product funnel
  • 00:06:26
    will look at engagement at every single
  • 00:06:28
    point of the funnel did they click on
  • 00:06:29
    your listing if they didn't they didn't
  • 00:06:31
    like your listing title hero photo
  • 00:06:32
    something like that if they clicked on
  • 00:06:33
    your listing and left they didn't like
  • 00:06:35
    your top five photos something like that
  • 00:06:38
    if they clicked on your listing stuck
  • 00:06:39
    around for a little while clicked around
  • 00:06:40
    and left then all of your photos might
  • 00:06:42
    have been too redundant or poorly taken
  • 00:06:44
    or your listing description was
  • 00:06:46
    unfriendly something like that if they
  • 00:06:47
    didn't send you a message they weren't
  • 00:06:49
    interested enough in your listing to
  • 00:06:50
    find out more information yes Airbnb
  • 00:06:52
    tracks whether or not somebody sends you
  • 00:06:54
    a message that's an engagement so in
  • 00:06:56
    summary once your listing is completed
  • 00:06:57
    and Airbnb thinks your listing is ready
  • 00:07:00
    and it goes to Market with your listing
  • 00:07:02
    they want to see that guests like your
  • 00:07:04
    listing that initial feedback data even
  • 00:07:06
    before you get a booking Airbnb cares
  • 00:07:08
    about if people are treating your
  • 00:07:10
    listing like it's trash even before you
  • 00:07:12
    get a booking or don't Airbnb will
  • 00:07:14
    slowly lower you in the algorithm and
  • 00:07:16
    favor other listings that have better
  • 00:07:18
    engagement data so you want to make sure
  • 00:07:20
    that your listing is prime for customer
  • 00:07:21
    engagement and that's why I need to tell
  • 00:07:23
    you about real algorithm a couple years
  • 00:07:25
    ago the sky was falling Airbnb bust
  • 00:07:27
    happened everybody was going out of
  • 00:07:28
    business listings were lit on fire
  • 00:07:30
    figuratively speaking so I created a
  • 00:07:32
    course and webinar program called real
  • 00:07:33
    algorithm to get down to what you can do
  • 00:07:36
    to make your listing the best listing
  • 00:07:37
    ever and this course does have a once in
  • 00:07:40
    a while live webinar and even though the
  • 00:07:42
    course has been for sale for a couple
  • 00:07:44
    years we keep updating the content and
  • 00:07:46
    we keep doing new live webinars I can
  • 00:07:48
    meet with you in this live webinar and
  • 00:07:50
    go over your listing and what you can
  • 00:07:52
    change to create a better listing and
  • 00:07:54
    you can take that course with you and
  • 00:07:56
    update your listing and all of your
  • 00:07:57
    listings and make tons and tons of more
  • 00:07:59
    money for the of your life the algorithm
  • 00:08:01
    constantly changes and we need to stay
  • 00:08:02
    in front of it so to master the
  • 00:08:04
    algorithm and get some time with me
  • 00:08:05
    where we can go over your listing join
  • 00:08:07
    my webinar January 14th at 700 p.m.
  • 00:08:10
    Central and I will go over your listings
  • 00:08:12
    with you live in person to make sure
  • 00:08:14
    that you get the best results out of the
  • 00:08:16
    algorithm for now and forever it's what
  • 00:08:18
    I'm going to do for you January 14th at
  • 00:08:20
    700 p.m. there's a link down below to
  • 00:08:22
    register and it's only $80 if you get
  • 00:08:24
    one more day of bookings ever again in
  • 00:08:26
    the rest of your life because of that
  • 00:08:27
    webinar it's going to pay for real
  • 00:08:29
    itself so I'll see you there January
  • 00:08:31
    14th and 2.4 for the algorithm on this
  • 00:08:34
    video is booking velocity Airbnb likes
  • 00:08:36
    to track whether or not you're getting
  • 00:08:38
    bookings so after all that engagement
  • 00:08:40
    and all that fun stuff they want to see
  • 00:08:42
    that bookings are hitting your calendar
  • 00:08:44
    this is why pricing strategy actually
  • 00:08:46
    matters with your algorithmic placement
  • 00:08:49
    algorithmic placement that was fun if
  • 00:08:51
    you have a low price today when you're
  • 00:08:52
    listing is brand new and you get a
  • 00:08:54
    booking today you're at 100% occupancy
  • 00:08:57
    from listing day one congratulations and
  • 00:08:59
    that's why I go really low on my prices
  • 00:09:01
    sometimes when a listing is brand new
  • 00:09:03
    I've got this cool arcing motion that my
  • 00:09:04
    prices make when a listing is brand new
  • 00:09:07
    to maybe two months out and I talk about
  • 00:09:09
    that in my pricing strategy videos but
  • 00:09:10
    getting your listing full and having
  • 00:09:12
    future bookings on your calendar
  • 00:09:13
    especially when you're new is extremely
  • 00:09:15
    important because Airbnb is looking for
  • 00:09:17
    context of your listings value for
  • 00:09:20
    everything you offer what price do
  • 00:09:22
    people pay and are they happy about that
  • 00:09:25
    price this develops something that I
  • 00:09:27
    call a value index airb is going to look
  • 00:09:30
    at your listing against its competition
  • 00:09:32
    and your listing against your previous
  • 00:09:33
    bookings and try to determine what it
  • 00:09:35
    thinks your listing should be worth and
  • 00:09:37
    if you're priced above that price they
  • 00:09:39
    will think that you're a bad price if
  • 00:09:41
    you're priced below that price they
  • 00:09:43
    think that you're a good price and
  • 00:09:44
    what's great about getting great reviews
  • 00:09:46
    is they give you a little flexibility on
  • 00:09:48
    the upside because Airbnb wants you to
  • 00:09:49
    make more money because they have a
  • 00:09:51
    service fee that they collect so they
  • 00:09:52
    want you to have a shot at higher
  • 00:09:54
    booking prices but we need to start to
  • 00:09:56
    get future bookings so Airbnb will have
  • 00:09:58
    a more optimistic view of your listing
  • 00:10:01
    give you that higher value index which
  • 00:10:03
    allows you to get better performance at
  • 00:10:05
    higher prices Isn't that cool and
  • 00:10:07
    because your future calendar goes all
  • 00:10:09
    the way into forever Airbnb doesn't look
  • 00:10:11
    at Future occupancy as a final number
  • 00:10:14
    you could be 20% occupied for the next 6
  • 00:10:16
    months and that's okay if your trailing
  • 00:10:19
    occupancy like everything from yesterday
  • 00:10:21
    and Beyond into the past is say 95%
  • 00:10:23
    occupied Airbnb will think that you're
  • 00:10:25
    an amazing listing they'll even give you
  • 00:10:27
    this rare find badger other things like
  • 00:10:30
    that because your trailing occupancy is
  • 00:10:32
    your final occupancy and Airbnb does
  • 00:10:34
    care about that number and like we said
  • 00:10:36
    with the value index that feedback loop
  • 00:10:38
    of data whether or not guests are happy
  • 00:10:40
    with your listing yes your reviews do
  • 00:10:42
    absolutely matter and recent bad reviews
  • 00:10:45
    will do bad for your listing any bad
  • 00:10:48
    reviews yes but there is an element of
  • 00:10:49
    what we call temporality we'll talk
  • 00:10:51
    about that in the future and moving on
  • 00:10:53
    step three in a road map to a full
  • 00:10:55
    calendar is the funnel itself we talked
  • 00:10:57
    about this a little bit because it's
  • 00:10:59
    married to the algorithm itself but
  • 00:11:01
    let's dive a little bit deeper here
  • 00:11:03
    because the funnel affects the customer
  • 00:11:05
    so we're going from Airbnb related stuff
  • 00:11:07
    to customer related stuff let's take
  • 00:11:09
    that Journey so from the top and I mean
  • 00:11:11
    it top of funnel is firstpage
  • 00:11:13
    Impressions how many times are you shown
  • 00:11:15
    to someone on the first page and then
  • 00:11:17
    how many views how many clicks do you
  • 00:11:19
    get and between those two numbers is a
  • 00:11:21
    conversion percentage 100 firstpage
  • 00:11:23
    Impressions one view that's a 1%
  • 00:11:25
    conversion to view not to be confused
  • 00:11:27
    with your booking conversion perc
  • 00:11:29
    percentage that's another one but once
  • 00:11:30
    someone is a view on your listing they
  • 00:11:32
    want to see quality of view so bounce
  • 00:11:35
    percentage or bounce rate the number of
  • 00:11:37
    times that people click away in just a
  • 00:11:38
    few seconds or less is a very important
  • 00:11:41
    metric that every website uses they want
  • 00:11:43
    to make sure that that click is a
  • 00:11:45
    relevant click if someone clicks on your
  • 00:11:46
    listing and then immediately closes the
  • 00:11:48
    box that means that they regret clicking
  • 00:11:49
    for some reason and that typically has
  • 00:11:51
    to do with your very first five photos
  • 00:11:53
    on desktop if you ever click on an
  • 00:11:55
    Airbnb listing on a desktop computer
  • 00:11:57
    you'll see what I mean that one hero
  • 00:11:59
    photo goes to the left and then there's
  • 00:12:01
    four other photos photos 2 through five
  • 00:12:03
    that create a collage a five photo
  • 00:12:05
    collage and those five photos need to do
  • 00:12:08
    a good job of keeping someone on your
  • 00:12:10
    listing they should be an
  • 00:12:11
    all-encompassing view of your listing we
  • 00:12:13
    talk about this in re algorithm by the
  • 00:12:15
    way we talk about your title and the
  • 00:12:17
    fact that your title actually is a
  • 00:12:19
    subtitle kind of weird but your title
  • 00:12:21
    doesn't matter nearly as much for
  • 00:12:22
    getting clicks as you think it does and
  • 00:12:24
    your title shouldn't be the name of
  • 00:12:25
    something real quick tip your title
  • 00:12:27
    should have amenities in there because
  • 00:12:29
    someone sees the hero photo in bold
  • 00:12:31
    it'll say home in Denver and then after
  • 00:12:33
    home in Denver in softer tone text it'll
  • 00:12:36
    have the title and the title should say
  • 00:12:37
    that you've got like king bed hot tub
  • 00:12:39
    stuff it shouldn't say the dreamy house
  • 00:12:41
    the dreamy house no one cares they want
  • 00:12:43
    to see amenities in there they want to
  • 00:12:44
    see a reason to click so change your
  • 00:12:46
    title to be ameni heavy Pro tip but
  • 00:12:48
    again we're back on the page we've
  • 00:12:50
    already clicked on the listing we see
  • 00:12:51
    the five photos what do we see next well
  • 00:12:53
    we see the total price to book in the
  • 00:12:55
    calendar section we see the host's name
  • 00:12:57
    photo total number of listing reviews
  • 00:13:00
    and review quality and then below there
  • 00:13:01
    we see the description this first
  • 00:13:03
    impression is going to be important this
  • 00:13:05
    landing page is so important for that
  • 00:13:07
    bounce percentage we want people to have
  • 00:13:09
    a reason to stick around and stay six
  • 00:13:10
    out of every 10 guests they click the
  • 00:13:12
    photos first before anything else they
  • 00:13:14
    go right to the photos and they rip
  • 00:13:15
    through because Airbnb is a visually
  • 00:13:18
    driven platform for Unique listings this
  • 00:13:20
    isn't a hotel website this is a place
  • 00:13:22
    for one-of-one listings listings with
  • 00:13:24
    character and personality and color and
  • 00:13:27
    nuance and stuff people want to see this
  • 00:13:29
    stuff so six out of 10 people want to
  • 00:13:31
    click through the listing to find out
  • 00:13:32
    everything that they can which is why in
  • 00:13:34
    real algorithm and other places I talk
  • 00:13:36
    about how important the photos are to
  • 00:13:38
    show all of the amenities to show things
  • 00:13:40
    like your coffee station to show that
  • 00:13:41
    you have decaf and tea and everything
  • 00:13:43
    else to show that you are well prepared
  • 00:13:45
    and that you're thoughtful and that your
  • 00:13:47
    guests are going to love it there you
  • 00:13:48
    could write it all in the description
  • 00:13:50
    but chances are they're not going to
  • 00:13:51
    read it they'll see it in the photos
  • 00:13:52
    though I guarantee it if you have a hot
  • 00:13:54
    tub and it's not in your photos why did
  • 00:13:56
    you even buy the hot tub you guys get
  • 00:13:58
    that right and this concept of having a
  • 00:14:00
    good photo real interesting photos not
  • 00:14:02
    overly redundant where you take 10
  • 00:14:04
    photos of the living room all in a row
  • 00:14:05
    where people have to click through them
  • 00:14:06
    and people become disinterested making
  • 00:14:08
    sure that you do a good job with your
  • 00:14:10
    photo journey and make sure that your
  • 00:14:12
    description is written in the correct
  • 00:14:13
    way that gets people to keep reading in
  • 00:14:15
    an engaging way this leads to hangtime
  • 00:14:18
    on a listing so hangtime on a listing is
  • 00:14:20
    the total number of seconds that a
  • 00:14:22
    window is open for balce rate is how
  • 00:14:24
    many times people click away in a number
  • 00:14:26
    of seconds or less and hangtime is the
  • 00:14:29
    amount of time that someone is on your
  • 00:14:30
    site or a site visit duration the longer
  • 00:14:33
    someone sticks and clicks around the
  • 00:14:34
    more interesting your listing looks it's
  • 00:14:37
    like watch time on this video if you've
  • 00:14:39
    watched this video this long by the way
  • 00:14:40
    you obviously care about your airb me
  • 00:14:42
    business and I congratulate you not many
  • 00:14:44
    people do this much research to do a
  • 00:14:46
    good job on their business any business
  • 00:14:48
    let alone something that is considered
  • 00:14:49
    low barrier to entry like Airbnb so not
  • 00:14:52
    only congratulations but thank you from
  • 00:14:54
    the bottom of my heart because you
  • 00:14:55
    watching this long YouTube thinks that
  • 00:14:57
    I'm good at this it's almost says if you
  • 00:14:59
    like the video too which if you do thank
  • 00:15:01
    you for that and beyond hangtime my
  • 00:15:03
    friends is engagements and engagements
  • 00:15:05
    have again a sense of temporality let's
  • 00:15:08
    talk about this temporality or a
  • 00:15:10
    time-based metric inside of an algorithm
  • 00:15:13
    gives more weight to something when it
  • 00:15:15
    happens immediately so for example if
  • 00:15:17
    somebody wishlisted your property or
  • 00:15:19
    sent you a message or shared the listing
  • 00:15:21
    with someone these are all three
  • 00:15:23
    activities that someone could do that
  • 00:15:25
    aren't booking your property but all
  • 00:15:27
    three imply interest and Airbnb cares
  • 00:15:30
    about that they want to know which
  • 00:15:31
    listings are interesting because
  • 00:15:32
    remember some listings are like $110,000
  • 00:15:34
    a night not everyone can afford it but
  • 00:15:37
    masses of people will upvote listings in
  • 00:15:39
    this way and Airbnb will know which
  • 00:15:41
    castles are the coolest so they'll put
  • 00:15:43
    that castle first and then that castle
  • 00:15:45
    will get booked eventually by whoever is
  • 00:15:46
    the money bags that can afford a $10,000
  • 00:15:49
    per night listing But as time goes by as
  • 00:15:51
    season turns to season if people don't
  • 00:15:53
    send you messages constantly if people
  • 00:15:55
    aren't sharing your listing or adding it
  • 00:15:57
    to wish lists then that data as it gets
  • 00:16:00
    older the wish lists of months gone by
  • 00:16:02
    no longer matter you're no longer
  • 00:16:04
    interesting today because that wishlist
  • 00:16:08
    ad was temporarily relevant and that's
  • 00:16:11
    the definition of temporality it is
  • 00:16:13
    temporary Pro tip I do not recommend you
  • 00:16:15
    add your listing to a bunch of wish list
  • 00:16:17
    groups out there and try to get them
  • 00:16:19
    added in when you don't need it save
  • 00:16:21
    that for a rainy day if your listing is
  • 00:16:23
    doing just fine without everybody adding
  • 00:16:25
    it to a wish list don't go and do it
  • 00:16:27
    just wait for slow season or something
  • 00:16:29
    like that all of this that we just
  • 00:16:31
    talked about can be boiled down to this
  • 00:16:33
    concept of a meaningful click every
  • 00:16:36
    click on your listing can be meaningful
  • 00:16:38
    or low quality and Airbnb has moved from
  • 00:16:41
    sheer volume-based view data to
  • 00:16:43
    meaningful view or meaningful click data
  • 00:16:46
    they want to see real people really
  • 00:16:48
    checking out your listing really
  • 00:16:49
    engaging because it's really easy to
  • 00:16:51
    game click volume and people did it and
  • 00:16:54
    that's why it's broken so here we are
  • 00:16:56
    and then of course at the end of this
  • 00:16:57
    you get your conversion percentage which
  • 00:16:59
    is after somebody clicks and goes
  • 00:17:01
    through all this cool stuff did they
  • 00:17:02
    book and if they booked you get a win
  • 00:17:04
    and it's on your calendar unless they
  • 00:17:06
    cancel and hopefully they don't and
  • 00:17:08
    Airbnb thinks you're good because you
  • 00:17:10
    have a booking congratulations but the
  • 00:17:11
    funnel concept doesn't end there
  • 00:17:13
    remember how I said the funnel is where
  • 00:17:15
    we transfer from what Airbnb cares about
  • 00:17:17
    to what guests care about well let's get
  • 00:17:18
    to the guest side of the funnel number
  • 00:17:20
    one is Clarity confused people don't
  • 00:17:23
    make decisions so your photos it would
  • 00:17:26
    be really good if they were concise they
  • 00:17:28
    were all shot at the same level same
  • 00:17:30
    height kind of like that same angle
  • 00:17:32
    across the room not angled down or
  • 00:17:34
    angled up nothing wonky like this make
  • 00:17:36
    sure that your photos are good and by
  • 00:17:38
    good I mean consistent the color grading
  • 00:17:40
    is clean and clear your whites are all
  • 00:17:42
    the same shade of white around all your
  • 00:17:43
    photos which is a color balancing thing
  • 00:17:45
    almost any photographer can do this for
  • 00:17:47
    you but surprisingly photographers don't
  • 00:17:50
    do everything because Beyond The Clarity
  • 00:17:52
    in the photos and the consistency we
  • 00:17:54
    want to see effort this is the big one
  • 00:17:57
    within the last couple of years my
  • 00:17:58
    friend if you're going to write one
  • 00:17:59
    thing down right now big e f o r t
  • 00:18:02
    effort people are getting smarter by the
  • 00:18:04
    day online kids are born with phones in
  • 00:18:07
    their hand on the way out of the womb
  • 00:18:08
    basically they've got a phone in their
  • 00:18:09
    hand and because of this they can tell
  • 00:18:11
    who's a fake online they can tell who
  • 00:18:13
    actually cares or who's not doing
  • 00:18:15
    anything at all and so you could look at
  • 00:18:16
    a listing that looks really clean cut
  • 00:18:18
    and good but it's lacking so many things
  • 00:18:21
    there's no plates on the table there's
  • 00:18:22
    no plants anywhere in the house there's
  • 00:18:24
    no artwork God forbid the TV is blank it
  • 00:18:27
    doesn't show anything on the screen
  • 00:18:28
    which I like to put Disney Plus on the
  • 00:18:30
    TV when I take my photos and the
  • 00:18:32
    bedrooms are not adorned with any sorts
  • 00:18:34
    of throw blankets or cool extra pillows
  • 00:18:36
    or anything the fact that the listing is
  • 00:18:38
    blank aside from just good General
  • 00:18:40
    quality is a sign of low effort and a
  • 00:18:42
    good listing even though it's kind of
  • 00:18:44
    nice that shows a low effort in every
  • 00:18:46
    other way says that the host does not
  • 00:18:49
    care about its guests a person will see
  • 00:18:51
    the photos and go you know what this is
  • 00:18:53
    cool but something's wrong here I just
  • 00:18:55
    feel like this listing is kind of like a
  • 00:18:57
    investment for some guys who's trying to
  • 00:18:59
    do the minimum they will go to the
  • 00:19:00
    reviews and look for signs that
  • 00:19:02
    something is up that something is not
  • 00:19:03
    quite right and they'll often find this
  • 00:19:05
    place is okay if you don't want the host
  • 00:19:07
    to care about you come and stay it's
  • 00:19:09
    just really generic if the place shows a
  • 00:19:11
    lot of effort if you've got actual books
  • 00:19:13
    on the coffee table if you've got plants
  • 00:19:15
    and lamps and knickknacks and good art
  • 00:19:17
    and signs of character and personality
  • 00:19:20
    and love in the home like a coat rack
  • 00:19:22
    with a hat and a coat in the photos like
  • 00:19:23
    I showed in that last video if you're
  • 00:19:25
    doing stuff like this that shows effort
  • 00:19:27
    it builds Trust with the guest and this
  • 00:19:30
    is a big part of whether or not somebody
  • 00:19:31
    will make a booking with you because
  • 00:19:33
    there's a lot of good listings but
  • 00:19:34
    there's not a lot of good hosts and you
  • 00:19:36
    know what it's after all of this
  • 00:19:38
    normally that they'll actually check the
  • 00:19:40
    price they will check the price after
  • 00:19:41
    the photos and when they look at the
  • 00:19:43
    photos they'll go I don't know if I've
  • 00:19:45
    made up my mind about this listing yet
  • 00:19:46
    for consideration so let me go to the
  • 00:19:48
    reviews then from there they will go to
  • 00:19:50
    the price and actually make a
  • 00:19:51
    determination if they like everything
  • 00:19:53
    they see for the price on Airbnb no
  • 00:19:55
    one's budget is absolute you can get
  • 00:19:57
    more money than your neighbors
  • 00:19:58
    absolutely can you can even collect a
  • 00:20:01
    higher cleaning fee this is
  • 00:20:02
    controversial and I teach this mostly in
  • 00:20:04
    private and why in private so if you
  • 00:20:05
    have questions about this DM me but if
  • 00:20:07
    your listing looks amazing you can add
  • 00:20:09
    more profit to your cleaning fee and
  • 00:20:11
    guests won't understand what this means
  • 00:20:13
    and they'll get mad at me for saying it
  • 00:20:14
    but there's a psychological element to
  • 00:20:16
    this you can add profit to your cleaning
  • 00:20:17
    fee if your listing is a must-have
  • 00:20:19
    listing and we'll talk about that in
  • 00:20:21
    private but that is just one line item
  • 00:20:23
    in airbnb's final price for the listing
  • 00:20:25
    and a guest will be looking at your
  • 00:20:27
    listing and likely other one ones and
  • 00:20:29
    make a determination on whether or not
  • 00:20:30
    they like your listing at your price the
  • 00:20:32
    perceived value is how well you took the
  • 00:20:34
    photos how well you did the description
  • 00:20:36
    all that stuff their perception of your
  • 00:20:38
    listing becomes absolute value what you
  • 00:20:40
    think your listing is worth is not what
  • 00:20:42
    it's worth anymore you could have made
  • 00:20:44
    an amazing listing it could have a hot
  • 00:20:45
    tub it could have zebra in the backyard
  • 00:20:48
    and if people don't see that value
  • 00:20:50
    because you didn't Market it the right
  • 00:20:51
    way their perceived value becomes
  • 00:20:53
    absolute in the moment that they make
  • 00:20:55
    this decision so now your listing is one
  • 00:20:57
    of four or five tabs opened online
  • 00:21:00
    they're looking at yours they're looking
  • 00:21:01
    at that shoe Airbnb from that Nursery
  • 00:21:04
    ride they're looking at a castle outside
  • 00:21:06
    of Naples somewhere just outside of
  • 00:21:08
    Mount vvus they're looking at all this
  • 00:21:10
    stuff and they have to make a decision
  • 00:21:11
    on which one they like and they're going
  • 00:21:13
    back and forth between the tabs looking
  • 00:21:15
    at the reviews the prices and they're
  • 00:21:16
    hemming and they're haing they're
  • 00:21:18
    hemming and haing and now you have one
  • 00:21:21
    last chance to get a booking here and
  • 00:21:22
    it's called a call to action you can put
  • 00:21:24
    in your listing description and in the
  • 00:21:26
    description of your photos calls to
  • 00:21:29
    action that encourage someone to send
  • 00:21:31
    you a message no not to book God forbid
  • 00:21:33
    don't ask them to book now that's a
  • 00:21:35
    little committal don't you think people
  • 00:21:36
    go I don't know if I want a book yet but
  • 00:21:38
    I'll send them a message and what's
  • 00:21:40
    really good about getting someone to
  • 00:21:41
    send you a message is they are deeper in
  • 00:21:44
    your sales funnel that's why Airbnb
  • 00:21:46
    recognizes this as a significant metric
  • 00:21:48
    of Engagement if you can get someone to
  • 00:21:50
    send you a message they're like 10 times
  • 00:21:52
    more likely to book I don't actually
  • 00:21:53
    have a stat for that but 96% of stats
  • 00:21:56
    are made up anyway and so in that case
  • 00:21:58
    the message gets them deeper in the
  • 00:22:00
    funnel they get to talk to you you
  • 00:22:02
    become a real person you're humanizing
  • 00:22:04
    you're going to be nice and
  • 00:22:05
    complimentary and ask them questions and
  • 00:22:06
    they're going to enjoy talking with you
  • 00:22:08
    and the Mount vvus Castle is still just
  • 00:22:10
    some silent listing down the way that
  • 00:22:12
    they've never talked to and now you get
  • 00:22:14
    the booking over the shoe and the castle
  • 00:22:16
    because you wrote calls to action in
  • 00:22:17
    your description to send you a message
  • 00:22:19
    and in your photos so that way people go
  • 00:22:21
    oh yeah let me just message that guy or
  • 00:22:23
    that girl or that person and it's these
  • 00:22:25
    little incremental moves forward towards
  • 00:22:27
    the sale that the the guest doesn't know
  • 00:22:29
    you're trapping them into purchasing
  • 00:22:31
    that gets you a little closer to making
  • 00:22:32
    the money if you want to learn how to
  • 00:22:34
    write calls of action into your
  • 00:22:35
    description or into your photos if you
  • 00:22:38
    want to learn every psychological trick
  • 00:22:39
    that I use to trick people into buying
  • 00:22:41
    my listings re algorithm absolutely is
  • 00:22:44
    where you want to go to learn all of my
  • 00:22:45
    coolest techniques on the algorithm
  • 00:22:47
    again listings in the description
  • 00:22:49
    probably a QR code somewhere because you
  • 00:22:51
    know it's 2025 now and it is January
  • 00:22:54
    14th at 7:00 p.m. Central and it is only
  • 00:22:57
    $80 again you get one day booked from
  • 00:23:00
    real algorithm for the rest of your life
  • 00:23:02
    it will pay for itself and then some I'm
  • 00:23:05
    pretty sure your listing is worth more
  • 00:23:06
    than $80 if you don't think so I'll
  • 00:23:08
    convince you it's worth more than $80
  • 00:23:10
    you got to think of yourself a little
  • 00:23:11
    higher than that my friends and number
  • 00:23:13
    five yes there's a number five in your
  • 00:23:14
    road map to a full calendar it is the
  • 00:23:16
    performance feedback loop of your
  • 00:23:18
    listing Airbnb has taken everything that
  • 00:23:20
    we've talked about and made one gigantic
  • 00:23:22
    snapshot of your listing and put a
  • 00:23:23
    stamped price on it your value index
  • 00:23:26
    your listing is worth $400 on a tues
  • 00:23:29
    but when Airbnb gives you a booking and
  • 00:23:32
    you do good or you do bad that feedback
  • 00:23:34
    loop goes back in and Airbnb will then
  • 00:23:36
    adjust they'll go you know what you
  • 00:23:37
    weren't worth 600 bucks the guest wasn't
  • 00:23:39
    happy at 600 but they were happy at 500
  • 00:23:42
    so you've got this review density like a
  • 00:23:44
    five star review density at different
  • 00:23:45
    tranches of price and Airbnb will make a
  • 00:23:48
    decision on whether or not to reinforce
  • 00:23:50
    price levels in their value index for
  • 00:23:53
    your listing based on this feedback
  • 00:23:54
    isn't that kind of cool so if you reach
  • 00:23:56
    for the stars on price and Airbnb gives
  • 00:23:58
    you a five-star review Airbnb will go
  • 00:24:01
    hey this was a great transaction at a
  • 00:24:03
    great price we'll make a lot of money
  • 00:24:04
    with this guy or girl and let's keep it
  • 00:24:06
    moving let's keep this gravy train
  • 00:24:08
    rolling and to give you the picture with
  • 00:24:10
    as much clarity as I can on this topic
  • 00:24:12
    of performance-based feedback it is
  • 00:24:14
    everything that you've ever created in a
  • 00:24:15
    snapshot against your reviews review
  • 00:24:18
    quality review percentage left if people
  • 00:24:20
    leave reviews less than 50% of the time
  • 00:24:22
    that's actually a bad metric it is your
  • 00:24:24
    total trailing occupancy if people are
  • 00:24:26
    not booking your listing then your
  • 00:24:27
    listing must not be interesting it is
  • 00:24:29
    the temporal and recent wish list data
  • 00:24:32
    all of these are temporal your trailing
  • 00:24:34
    occupancy your most recent reviews the
  • 00:24:37
    most recent interest data like messages
  • 00:24:39
    and wish list ads all of this has a
  • 00:24:42
    sense of recency it's all weighted to
  • 00:24:45
    yesterday the yesterday is the most
  • 00:24:47
    important your reviews a year ago or
  • 00:24:49
    your occupancy a year ago is less
  • 00:24:51
    important so what you did yesterday is
  • 00:24:53
    more important than last year and then
  • 00:24:54
    adverse actions Airbnb can put adverse
  • 00:24:57
    actions on your account if they think
  • 00:24:59
    that you've done bad stuff to guess if
  • 00:25:00
    they think that you're being shady if
  • 00:25:01
    they think you're violating some of
  • 00:25:03
    their terms of service they can
  • 00:25:05
    shadowban or throttle the views on one
  • 00:25:07
    of your listings they can suspend you
  • 00:25:09
    all together this is the stuff that we
  • 00:25:11
    try to avoid but alas Airbnb is Airbnb
  • 00:25:14
    and they can be kind of like the KGB at
  • 00:25:16
    times instead of the Airbnb at times so
  • 00:25:18
    when you take this model for maximizing
  • 00:25:20
    Airbnb bookings and apply it to your
  • 00:25:21
    listing try to remember your listing is
  • 00:25:24
    a living breathing piece of your brand
  • 00:25:27
    be loud stand out make mistakes take
  • 00:25:29
    some risks get experimental do stuff
  • 00:25:31
    that other people would never do because
  • 00:25:34
    this industry still has a level of
  • 00:25:36
    exploration in it and you can do stuff
  • 00:25:38
    that other people would be too scared to
  • 00:25:40
    do and you can define a type of
  • 00:25:42
    Personality for your brand that no one
  • 00:25:43
    else would dare live and hospitality is
  • 00:25:45
    a lot about the experience so if you're
  • 00:25:47
    brave enough to give somebody an
  • 00:25:48
    experience that no one else can give
  • 00:25:50
    you'll make all the money or at least a
  • 00:25:51
    good chunk of it for the people that
  • 00:25:53
    care about the experience that you're
  • 00:25:54
    offering and just as important as that
  • 00:25:56
    have fun no one likes a crap host you
  • 00:25:59
    will see in my free content that I try
  • 00:26:00
    to teach people what is possible what
  • 00:26:02
    they can do and also how to do it with
  • 00:26:05
    techniques that are designed for a wider
  • 00:26:06
    audience but when people come to me for
  • 00:26:09
    coaching and cracking superos they'll
  • 00:26:10
    come to me as an individual with
  • 00:26:12
    individual skills drawbacks strengths
  • 00:26:14
    weaknesses and I will work with them to
  • 00:26:16
    find out what they can do that will give
  • 00:26:18
    them specifically results that no one
  • 00:26:20
    else can get this type of coaching is
  • 00:26:21
    far more advanced and far more nuanced
  • 00:26:23
    and much more powerful than anything I
  • 00:26:25
    could give for free ever on a YouTube
  • 00:26:27
    video and so my friends if you want to
  • 00:26:29
    take your Airbnb business to the next
  • 00:26:31
    level with one-on-one coaching from
  • 00:26:32
    yours truly then DM me on Instagram at
  • 00:26:35
    Airbnb automated or click the link down
  • 00:26:37
    below to learn more about cracking
  • 00:26:38
    superhost where my students yes they
  • 00:26:41
    have made over a billion dollars on
  • 00:26:42
    Airbnb with my coaching and we're going
  • 00:26:44
    to keep that gravy train rolling too and
  • 00:26:47
    additionally for more of my thoughts on
  • 00:26:49
    Airbnb in 2024 2025 watch this video
  • 00:26:52
    next thank you so much for watching this
  • 00:26:54
    video all the way through to the end you
  • 00:26:56
    are my favorite people and as always my
  • 00:26:58
    friends I will see you on the other side
  • 00:27:01
    [Music]
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