The Future of AI in B2B SaaS: Insights from Synthesia and Theory Ventures. Hosted by Jason Lemkin
Zusammenfassung
TLDRThe conversation discusses the transformative effect of AI on B2B applications, highlighting reduced costs and improved gross margins due to advancements in AI technologies. Speakers note that AI companies are growing faster than traditional SaaS businesses. AI video platforms like Synthesia are cited as examples of how technology can enhance corporate training and communication by streamlining video production. The funding landscape for AI companies has seen significant changes, with increased investments amid concerns about revenue sustainability. The dialogue also addresses the potential for AI to replace lower-tier employees while augmenting the capabilities of remaining staff, and emphasizes the need for businesses to adapt their pricing models in response to these developments.
Mitbringsel
- π‘ AI is significantly lowering costs for B2B applications, especially in inference.
- π AI companies are experiencing faster growth rates compared to traditional SaaS firms.
- π₯ Synthesia exemplifies how AI video platforms are revolutionizing corporate training.
- π€ Investors are increasingly interested in sustainable revenue models in AI.
- β οΈ There are concerns about the longevity of AI revenue streams.
- π₯ AI has the potential to reduce the number of hires needed in businesses.
- π€ AI agents may replace lower-tier employees and enhance productivity of higher-tier staff.
- πΌ Pricing strategies for AI services may need to be reevaluated based on delivered value.
- π Managing multiple AI tools could lead to cognitive overload for organizations.
- π The future may see a reallocation of budgets from labor to AI solutions.
Zeitleiste
- 00:00:00 - 00:05:00
The discussion opens with the potential for B2B apps to become significantly cheaper due to advancements in AI, particularly in inference costs decreasing, leading to improved gross margins for AI-enabled applications compared to traditional SaaS models. AI companies have been experiencing rapid growth and increased valuations, presenting a significant opportunity for the application layer in business technology.
- 00:05:00 - 00:10:00
As part of the digital AI day for 2025, the conversation dives into AI's intersection with B2B, referencing Synthesia's recent funding round and its focus on AI-driven video and training for enterprises. The speakers discuss trends in investment, the speed of AI growth, and major fundraising success stories in the industry.
- 00:10:00 - 00:15:00
Synthesia highlights its platformβs evolution, detailing its use of AI to create avatar-based videos that streamline corporate training and communications. The ability to edit and update content easily has shifted the design philosophy from traditional video production to a more agile, collaborative approach that enables non-experts to create high-quality content.
- 00:15:00 - 00:20:00
The platform's capabilities position it to cater to a variety of corporate needs, making it essential for communication between employees, customers, and partners. The team emphasizes video and audio consumption trends over traditional reading, showcasing the platform's versatility in corporate settings.
- 00:20:00 - 00:25:00
Key features of the Synthesia platform include an intuitive, PowerPoint-like design that enables non-video specialists to create professional content. Traditional video production processes are being streamlined, increasing efficiency and reducing time spent on content creation.
- 00:25:00 - 00:30:00
The discussion transitions to the competitive landscape of AI video platforms. Synthesia aims to consolidate the fragmented video creation value chain into a unified solution, allowing businesses to easily produce, translate, and distribute training and marketing materials in various formats.
- 00:30:00 - 00:35:00
Victor elaborates on Synthesia's continued evolution, which includes advancements in avatar quality, more engaging content experiences, and integrating analytics to optimize future video creations based on viewer interactions and data.
- 00:35:00 - 00:40:00
A debate arises around whether the rapid rise of AI-enabled applications, particularly in areas like customer service and marketing, will lead to significant cost savings or simply a shift in spending priorities within companies that traditionally invest in services. The potential for deflationary pressures in the SaaS market is discussed, particularly concerning the sustainable revenue impact of AI solutions.
- 00:40:00 - 00:45:00
The conversation also touches on the evolving landscape of venture capital funding, where AI-driven companies are becoming increasingly sought after. Investors are focusing on high-quality revenue and sustained client engagement rather than mere hype or transient products. Companies exhibiting strong renewals and expansions are gaining more attention in the battle for capital.
- 00:45:00 - 00:51:02
Finally, recruiters and tech leaders conclude that with AI's rise, companies might not need to off-shore as heavily as before, given the productivity enhancements possible through well-implemented AI solutions, enabling teams to leverage technology more efficiently than traditional hires alone.
Mind Map
Video-Fragen und Antworten
How is AI impacting B2B application costs?
AI is reducing costs associated with software applications, particularly inference costs, potentially leading to higher gross margins.
What has changed in the funding landscape for AI companies?
There has been a surge in funding for AI companies, with investors more willing to back them compared to traditional SaaS businesses.
How are AI video platforms like Synthesia changing corporate training?
Synthesia simplifies video production, making it accessible to all employees, improving efficiency in corporate training and communication.
Are investors concerned about the sustainability of AI revenue?
Yes, there is concern about whether the revenue generated from AI is durable or just a result of discretionary spending.
What is the significance of durable revenue in the AI sector?
Durable revenue indicates a sustainable and robust business model, which is crucial for attracting continued investment.
Will AI lead to reduced headcount in companies?
AI may lead to increased productivity, allowing companies to operate with fewer employees, particularly in roles that can be automated.
What are the implications of AI agents in B2B environments?
AI agents may replace some human roles, particularly lower-tier positions, while also augmenting the capabilities of skilled workers.
How are companies adjusting their pricing models for AI services?
Companies might need to rethink pricing strategies, focusing on value delivered rather than simply the cost basis of services.
What does the future hold for the integration of AI in corporate structures?
As AI becomes more integrated, there may be a shift towards software solutions that enhance human efficiency and enable smoother operations.
What is the risk associated with a high number of AI tools?
Managing multiple AI tools can lead to cognitive overload and complicate procurement processes within organizations.
Weitere Video-Zusammenfassungen anzeigen
- 00:00:00is this going to make B2B apps an order
- 00:00:02of magnitude cheaper what's the impact I
- 00:00:05think the impact is your gross margins
- 00:00:07are so much better than they used to be
- 00:00:09right like the second biggest cost for
- 00:00:11AI enabled SAS applications has been
- 00:00:13inference and when we were looking like
- 00:00:16a typical software companies probably at
- 00:00:1875% gross margin lot AI software
- 00:00:21application companies are like zero to
- 00:00:2330% and now their single biggest cost
- 00:00:25has been reduced by 95% overnight and
- 00:00:28they didn't have to do a thing so
- 00:00:30now they now now they have ai and you
- 00:00:33Jason you and I both know this like the
- 00:00:35growth rates of AI companies are much
- 00:00:36faster than say the classic SAS
- 00:00:38businesses just because there's so them
- 00:00:40and so now you have companies that are
- 00:00:42growing one to seven or some massive
- 00:00:45growth rate before they used to have
- 00:00:47challenging gross margins and now
- 00:00:48they'll probably look the same as SAS
- 00:00:50companies which means you have pretty
- 00:00:51significant multiple and valuation
- 00:00:53expansion yeah so I think it's at the
- 00:00:56application layer this is like an
- 00:00:57unbelievable Christmas present that that
- 00:01:00came on January 22nd thank you thanks
- 00:01:03for joining our digital AI day for
- 00:01:062025 we did this last year and with the
- 00:01:11goal of really doing a deep dive at the
- 00:01:13intersection of AI and
- 00:01:15B2B and luckily for our kickoff today
- 00:01:18we've got two folks joining us just to
- 00:01:20have a discussion on what's literally
- 00:01:23going on today and I think it's some
- 00:01:25ways it's so I can't even keep up we'll
- 00:01:27talk a little bit about deep I can't
- 00:01:28even keep up after deep seeking
- 00:01:30everything it felt like a year ago was
- 00:01:31insane we've got Victor rabell from Co
- 00:01:34of Synthesia we'll talk we'll first do a
- 00:01:36little bit of a deep dive there
- 00:01:37Synthesia just raised a big round at two
- 00:01:41and a half billion or something like
- 00:01:43that you got to keep up with with open
- 00:01:45Ai and that's like a seed round these
- 00:01:49days but pretty impressive we'll dig in
- 00:01:50a second but Victor has been at the
- 00:01:52intersection of AI and B2B and
- 00:01:54Enterprise doing AI based video and
- 00:01:57training for Enterprises so no one's
- 00:01:59been thinking about the intersection of
- 00:02:00the two probably more and Victor was
- 00:02:03with us in sass Europa in London last
- 00:02:05summer and I'm going to ask him what's
- 00:02:07changed and obviously we all know Tas
- 00:02:10tungus from now Theory ventures in the
- 00:02:13last 14 months he's raised just only 900
- 00:02:15million dollar or something across two
- 00:02:17funds in 14 months or something like
- 00:02:18that is that about right a little less
- 00:02:20than that closer to 700 but okay the
- 00:02:22paces picked up for AI investors it used
- 00:02:26to be that like 60 million was a lot for
- 00:02:29a first-time fund 50 million now guys
- 00:02:32like to now granted not a new investor
- 00:02:34but a new fund can raise like
- 00:02:36approaching a billion dollars in 24
- 00:02:38months to invest in Ai and data honestly
- 00:02:41it is a derivative of what's changing
- 00:02:42isn't it but check sizes are up lead
- 00:02:45check sizes are up 42% in 18 months yeah
- 00:02:49so I want to dig into that but I can't
- 00:02:50think of anyone to talk about right now
- 00:02:53the intersection and I want to go into
- 00:02:55some of the data with Tomas but before
- 00:02:57we get there
- 00:03:00Victor get us up to speed so you've been
- 00:03:04doing give me a deep dive on Synthesia
- 00:03:09and where it wins but if roughly
- 00:03:11speaking you've got hundreds of
- 00:03:13relatively larger customers using your
- 00:03:15AI training here's you yourself on the
- 00:03:17screen right you using your own product
- 00:03:21doing in many cases nuts and bolts B2B
- 00:03:24activities right corporate training
- 00:03:26sales training external on websites
- 00:03:28internal skos which we thought we
- 00:03:31wouldn't need any salespeople with with
- 00:03:33AI it turns out we need more than ever
- 00:03:36but you're at the at the intersection of
- 00:03:39an area that is competitive right
- 00:03:41there's a there's more than one vendor
- 00:03:43doing video and Enterprise you're on one
- 00:03:45side of the other of nine figure in
- 00:03:47Revenue monetizing this so get us up to
- 00:03:49speed on what you do
- 00:03:51today and actually would be interesting
- 00:03:53to me is like with all the change what
- 00:03:55are you most excited about that you're
- 00:03:56going to release this year yeah thanks
- 00:03:58for for having me
- 00:04:00today we're the largest AI video
- 00:04:02platform for the Enterprise right and
- 00:04:05four years ago that all started with
- 00:04:07Avatar so most the builders are familiar
- 00:04:09with probably think of be being like the
- 00:04:11Avatar company when invent this
- 00:04:13technology when instead of recording
- 00:04:14yourself with a camera you simply create
- 00:04:17an avatar of yourself or use one of our
- 00:04:18kind of off the-shelf avatars you type
- 00:04:20out something and boom magic video comes
- 00:04:22out which obviously is a 100 times more
- 00:04:24efficient than having to record yourself
- 00:04:26and giv you all that the benefits you go
- 00:04:27back and edit it after the fact you can
- 00:04:29translate into different languages and a
- 00:04:30whole bunch of other really cool things
- 00:04:33and where we've gotten to today is that
- 00:04:35is still for sure a very important
- 00:04:37headline feature of sesia but really we
- 00:04:39are on AI video platform today and we
- 00:04:41help our customers predominantly in the
- 00:04:43enterprise we also have a free model
- 00:04:44self-service motion but been surpris
- 00:04:46what we're focusing on communicating
- 00:04:48better and that could be with our
- 00:04:50employees could be with customers could
- 00:04:52be with Partners in 2024 people want to
- 00:04:54consume their content in video or audio
- 00:04:56format they do not want to read anymore
- 00:04:58right there's a lot of tech entprise
- 00:04:59it's true what you very successful at
- 00:05:01doing is building um video tool right
- 00:05:05which has Avatar as a component as AI
- 00:05:07boes as a component as an AI screen
- 00:05:09recorder as a component but everything
- 00:05:11is put into this canva PowerPoint style
- 00:05:14flow right and so reason you're growing
- 00:05:16so fast is because what we essentially
- 00:05:18have done is we've enabled any white
- 00:05:21collar office worker who knows how to
- 00:05:22make a PowerPoint to make a video right
- 00:05:25before eia you have to go to the video
- 00:05:27production Department with your idea
- 00:05:29they would just rank it against 10 other
- 00:05:30ideas they'd say no Jason your idea is
- 00:05:32not important enough we'll do what the
- 00:05:33marget team wants to do and you have to
- 00:05:37go through all that stuff right if you
- 00:05:38did get man to get a video through and
- 00:05:40you're doing customer support then one
- 00:05:42month after you've made 20 beautiful
- 00:05:44customer support videos they're all out
- 00:05:46of date because you Chang the product
- 00:05:47name the policies they're all out of
- 00:05:49date their friend everything's out of
- 00:05:51date right and that's a horrible thing
- 00:05:52to change but with this new uh platform
- 00:05:55that we've buil right you can just go
- 00:05:56back and edit it after the fact which is
- 00:05:57incredibly powerful and so I think what
- 00:05:59we've grabed graduated from over the
- 00:06:00last four years right as being the
- 00:06:01training company with avatars now being
- 00:06:04the Enterprise video platform that's
- 00:06:05what we're building and the way we think
- 00:06:07of that is if you look at the video
- 00:06:09value chain no one has ever managed to
- 00:06:11build a really big company about
- 00:06:13Enterprise video and we think the reason
- 00:06:15for that is that the value chain has
- 00:06:16been completely disjointed right you
- 00:06:18have a camera where you shoot some
- 00:06:19content with you go to Adobe to edit it
- 00:06:22you go to frame.io to collaborate on it
- 00:06:24you'd go to Vimeo to then publish that
- 00:06:25content I maybe YouTube depending on
- 00:06:28what your goals are and what we've done
- 00:06:29is we've collapsed all that into one
- 00:06:30platform give you all the tools to make
- 00:06:32the videos and it's so easy that anyone
- 00:06:34can do it it's a full modern
- 00:06:36collaborative platform right it's a
- 00:06:38Content management system where you can
- 00:06:40have teams and organizations and your
- 00:06:42CEO is happy because we have audit love
- 00:06:44all the sort of stuff you need right
- 00:06:46it's collaborative and you can translate
- 00:06:48update the content then we also give you
- 00:06:49a publishing platform which is a
- 00:06:50relatively new product for us it gives
- 00:06:52you a video player we can deliver the
- 00:06:54content to your end users that's
- 00:06:55exciting because when we owe that entire
- 00:06:57video value chain we can year begin to
- 00:07:00do a lot of things you couldn't do if we
- 00:07:01hadn't bundled it for example we can
- 00:07:03begin to use the engagement data of the
- 00:07:05videos to automatically create new
- 00:07:06versions of the video that perform
- 00:07:07better than the previous one we can make
- 00:07:09your videos interactive by directional
- 00:07:11communication which of course is think
- 00:07:13of have ai agents right but you can it's
- 00:07:16not just a video that goes plays from A
- 00:07:17to B it's like an experience it's like a
- 00:07:20small app almost you can right with so
- 00:07:22really what's exciting here is is the
- 00:07:24future of communication which I think
- 00:07:25you look at people's private lives
- 00:07:27everybody listens to podcast and what
- 00:07:29Tik Tok videos and YouTube videos but
- 00:07:31when we go to work did the buying
- 00:07:32process in as a customer I you're
- 00:07:35receiving support somewhere all that
- 00:07:36stuff's T we helping customers and we
- 00:07:39helping Enterprise essentially up L the
- 00:07:41communications which which drives all
- 00:07:43sorts of different business outcomes
- 00:07:44depending on our customers so you're
- 00:07:46saying that folks that have blogged for
- 00:07:48a while like Tomas and I were just it's
- 00:07:50dead like there like we just we should
- 00:07:52just it's it's over it's it's distant
- 00:07:55past time to hang it up there actually
- 00:07:57are many bloggers left okay one quick
- 00:07:59question on this and then then we can
- 00:08:01dig in a little bit in into today and I
- 00:08:02want let's use your round in a second as
- 00:08:04a case study let's use it with toas but
- 00:08:07what is some with the latest models
- 00:08:09latest everything we can talk about deep
- 00:08:11seek for a moment in the next what's
- 00:08:13something you're excited that you can do
- 00:08:14this year in an upcoming release that
- 00:08:16maybe you couldn't even do last year
- 00:08:17what is something literally that's at
- 00:08:19the bleeding edge that you're doing for
- 00:08:20real in the
- 00:08:21Enterprise so we're launching our new a
- 00:08:24models within the next 3 to six month
- 00:08:27and they have a massive upgrade both in
- 00:08:29terms of quality and Fidelity of the
- 00:08:31Avatar so those of you who tried the
- 00:08:33product will probably have experienced
- 00:08:34the avatars are great they're lot better
- 00:08:36the last 12 to 18 months than they
- 00:08:38previous to that but there's still some
- 00:08:39way to go before it's completely photo
- 00:08:41real right we got a pass through that
- 00:08:43barrier and we're also done a you to
- 00:08:45basically promp your avatar into new
- 00:08:47environment for example if you create an
- 00:08:49avatar for yourself today you're stuck
- 00:08:50wherever you would call it your avatar
- 00:08:52in your office for example what you can
- 00:08:54do with this new tech is you can say hey
- 00:08:55put me in the jungle put me in the
- 00:08:57supermarket put me like I'm playing
- 00:08:59tennis or something like that that opes
- 00:09:00up an entirely new creative dimension in
- 00:09:02the product and so those two things
- 00:09:03together have always been one of the
- 00:09:05core mechanisms of of suia right the
- 00:09:07better the quality of the avatars and
- 00:09:09voices the more T we unlock so a lot of
- 00:09:11people laughed that us four years ago
- 00:09:13for going out the training market and
- 00:09:15because it's not a very sexy Market VCS
- 00:09:17hate Learning and Development I get it
- 00:09:20but I get it maybe didn't sound like the
- 00:09:22hottest face right we get it but a
- 00:09:24midsize Market in all fairness right
- 00:09:26even it's midsized right classically I
- 00:09:29think more importantly than that you
- 00:09:31could get to double digit AR just
- 00:09:34serving that market and the thing that
- 00:09:35we I think saw that are with there so
- 00:09:37many graveyard competitors that have
- 00:09:40died around us over the last eight years
- 00:09:41was that we focused on a use case where
- 00:09:43the technology was actually good enough
- 00:09:45not where we could dream it to be one
- 00:09:47day but do doing all sorts of cool
- 00:09:49marketing and sales content it worked
- 00:09:51well for training because the
- 00:09:52alternative to training was a boring PDF
- 00:09:55document and so what we've seen over the
- 00:09:57last couple of years about is that the
- 00:09:58better the Avatar quality comes the
- 00:09:59bigger the tan get so the last 12 to 18
- 00:10:01months we've seen a massive shift
- 00:10:03towards product marketing with customer
- 00:10:05support which collectively those two are
- 00:10:07now actually the biggest uh segments
- 00:10:08that we serve and that's purely because
- 00:10:10the quality of the Avatar have gotten
- 00:10:11better and better we're not making like
- 00:10:13we're not making Super Bowl ads and key
- 00:10:15brand moments but make a lot of tactical
- 00:10:17marketing content right you see the cool
- 00:10:20ad on on meta YouTube whatever you click
- 00:10:21to the website and then once you're on
- 00:10:23the website then you learn more about
- 00:10:25the product with some easier videos and
- 00:10:27we could just move further and further
- 00:10:28up that f the better the quality of
- 00:10:30theat so the further you leave The
- 00:10:33Uncanny Valley the customers can see it
- 00:10:35and you're see more Market Pole
- 00:10:37right yeah cool all right I want to dig
- 00:10:40into that a little bit more but before
- 00:10:43we do just because we agenda changed in
- 00:10:46a week deep seek right I I saw a lot of
- 00:10:49folks talking about this on social media
- 00:10:51and X I don't know if you guys did I
- 00:10:52want to get both of your opinions but
- 00:10:54and listen I'm not an I'm the least
- 00:10:56smart person probably of all the folks
- 00:10:58that are watching
- 00:10:59but I have an AI test and I want to know
- 00:11:01what you got It's called The Sopranos
- 00:11:03test and I've been running this for a
- 00:11:04while okay I'm a basic guy and but I
- 00:11:07enjoy writing in the word and I go in
- 00:11:09and I ask what happens after Victor do
- 00:11:11you watch Sopranos over there in Europe
- 00:11:13have you seen the show probably don't
- 00:11:14know anyhow famous show in the United
- 00:11:17States and it's crazy at the end of the
- 00:11:19now I there is a rule I think after 20
- 00:11:21years there's no spoilers right I think
- 00:11:23that's the rule on Reddit okay so in the
- 00:11:25very end the screen goes black and
- 00:11:26people have debated this for 20 years
- 00:11:28what happens in and so I asked I asked
- 00:11:31chat GPT and I asked and I ask every and
- 00:11:34I asked Claude And I asked deepy and
- 00:11:36deep c one it's the best ending it was
- 00:11:39the best ending that doesn't mean that
- 00:11:41it gives me my best diagnosis for why my
- 00:11:43cholesterol is high or others but that
- 00:11:45was my moment where it was pretty
- 00:11:47cool for this one use case it it seemed
- 00:11:51like instant parodies first toas what
- 00:11:54what's your take in general and is this
- 00:11:57re it's only been a couple days days
- 00:11:59right is this going to make B2B apps an
- 00:12:02order of magnitude cheaper what's the
- 00:12:04impact I think the impact is gross
- 00:12:07margins are so much better than they
- 00:12:09used to be right like the second biggest
- 00:12:10cost for AI enabled SAS applications has
- 00:12:13been inference and when we were looking
- 00:12:16like a typical software companies
- 00:12:17probably at 75% gross margin lot AI
- 00:12:21software application companies are like
- 00:12:220o to 30% and now their single biggest
- 00:12:25cost has been reduced by 95% overnight
- 00:12:28and they didn't have to do with thing so
- 00:12:30now they now now they have ai and you
- 00:12:33Jason you and I both know this the
- 00:12:35growth rates of AI companies are much
- 00:12:36faster than say the classic SAS
- 00:12:38businesses just because there's so much
- 00:12:40them and so now you have companies that
- 00:12:42are growing one to seven or some massive
- 00:12:45growth rate before they used to have
- 00:12:47challenging gross margins and now
- 00:12:48they'll probably look the same as SAS
- 00:12:50companies which means you have pretty
- 00:12:51significant multiple and valuation
- 00:12:53expansion yeah so I think it's at the
- 00:12:56application layer this is like an
- 00:12:58unbelievable Chris present that that
- 00:13:00came on January 22nd I want to share a
- 00:13:03story but Victor you will this is your
- 00:13:05cogs is your cogs a huge issue and is it
- 00:13:07g to plummet or just from the
- 00:13:08perspective since Asia is it's not as
- 00:13:10big a deal as it sounds for from cogs
- 00:13:12and the rest what's your learnings in 48
- 00:13:14hours we have great so Madness already
- 00:13:16so I wouldn't say it's not something we
- 00:13:17like put a lot of of Fus and emphasis to
- 00:13:19what but obviously to scale up it's
- 00:13:21great I would say though I think I
- 00:13:24totally agree with Thomas it's a massive
- 00:13:25technical breakthrough I think it's
- 00:13:27interes when you look at the market I
- 00:13:28think if anything to me this is just the
- 00:13:30confirmation that humans and markets are
- 00:13:31driven by stories and emotions not
- 00:13:34fundamentals right it's absolutely
- 00:13:36hilarious to see all the world's Tech
- 00:13:38analysts who know nothing about AI just
- 00:13:39panicking because it's like a new model
- 00:13:41out I think people have a tendency to
- 00:13:43overestimate the impact of this in the
- 00:13:45short term and maybe underestimated in
- 00:13:47the long term I think the long-term tail
- 00:13:49effect as Thomas just said for the
- 00:13:51application there is huge I think that's
- 00:13:53really massive but I think in two months
- 00:13:55I think 99.9% of the people who using
- 00:13:58anic open eye to is going to go back to
- 00:14:00using their products not deep seeks
- 00:14:02model and there's a big differentiation
- 00:14:04between those two right I tweeted the
- 00:14:06other day that smart people talk about
- 00:14:09models and benchmarks and customers talk
- 00:14:11about app flows apps and and workflows
- 00:14:13right and there's such a big difference
- 00:14:15of a model that performs better and it's
- 00:14:17interesting technically right they have
- 00:14:18a big again longterm effect in the
- 00:14:21market but but uh but yeah I think this
- 00:14:24kind of the panic that's going on right
- 00:14:26now I think is pretty funny I don't
- 00:14:28think that most people who are using
- 00:14:30open the fry today is going to switch
- 00:14:32over to deep seek magic de in the next
- 00:14:33couple weeks I'll tell you just my and
- 00:14:36again I'm the least smart my but my gut
- 00:14:39just from my little portfolio little s
- 00:14:40of the world is I think cost is less
- 00:14:43important in B2B in some cases then that
- 00:14:46you can use
- 00:14:47more because when I look at a couple
- 00:14:50companies one one I invested in the
- 00:14:52contact center which is all about AI
- 00:14:54agents called gorgeous free Commerce
- 00:14:55they're at almost 100 million okay at
- 00:14:57first the AI was a million bucks a month
- 00:15:00right to deploy these agents now it's
- 00:15:01fine they've optimized it and then I was
- 00:15:04a small investment at the low end of
- 00:15:06video in a company called Opus Pro Opus
- 00:15:08clip that Victor probably knows and when
- 00:15:10I invested I'm like this company's got
- 00:15:11to be burning you're uploading billions
- 00:15:13of videos and you're creating clips for
- 00:15:15free like this business model can't work
- 00:15:18and I look and when I meant oh it's
- 00:15:20actually cash La positive right and it
- 00:15:22was wildly expensive but as soon as they
- 00:15:24made huge commits and optimized what
- 00:15:26they're doing and at the corner Maybe
- 00:15:29even cut a few Corners not literally
- 00:15:31it's a great product but maybe didn't
- 00:15:32have to do everything right they don't
- 00:15:33render all the videos in real time they
- 00:15:36adapted so my thought is a lot of B2B
- 00:15:38folks I know I don't think salesforce's
- 00:15:40gross margins are going to plummet to
- 00:15:4120% because of agent force but we might
- 00:15:43be able to make these products in one
- 00:15:45year like 10 times better whether it's
- 00:15:47the getting rid of the last bit of the
- 00:15:49candy Valley or giving agents out for
- 00:15:52free I you guys probably know this but
- 00:15:55when I talked with Brian hallan the
- 00:15:57other day I didn't realize dares right H
- 00:15:59spot isn't charging for their agents and
- 00:16:01this is a related point I don't know
- 00:16:03what you think toas I think what if
- 00:16:06everything gets better and cheaper we
- 00:16:07just might not be able to justify $2 for
- 00:16:09a resolution it might have to be
- 00:16:12included you think it'll be bundled
- 00:16:14because it's so inexpensive God
- 00:16:16hubspot's not sure they can charge Mark
- 00:16:18benof is but it's early it's early
- 00:16:20customers aren't stupid and I think
- 00:16:22we've all gotten ripped off the last two
- 00:16:24and a half years with endless price
- 00:16:25increases endless price increases and
- 00:16:29think another one now you're crappy if
- 00:16:31your agents mediocre I ain't going to
- 00:16:32pay for it I think it might be a VC
- 00:16:34fantasy just like the fact going to
- 00:16:36Victor's point just like deep seek has
- 00:16:38changed the world in 48 hours it might
- 00:16:41be a VC fantasy that every B2B company
- 00:16:43can charge 50 to 70% more because of
- 00:16:45these additional per resolution charges
- 00:16:48I just don't know but I actually think
- 00:16:49it might be deflationary in SAS for the
- 00:16:51first time it's much more difficult for
- 00:16:54incumbents who are adding on AI
- 00:16:55functionalities that they need to charge
- 00:16:57for to not erod their is essentially
- 00:16:59much easier for start who build a
- 00:17:01product where it is the product I think
- 00:17:04ultimately you don't pay for the models
- 00:17:05right you pay for the product and I
- 00:17:08think it's just for AG and fall for some
- 00:17:09of these big things I think frankly a
- 00:17:11lot of them I don't really not sure they
- 00:17:13figured out exactly where this stuff is
- 00:17:15valuable there's a lot of hey we're
- 00:17:17doing like cool things and everyone
- 00:17:18agrees that it's cool but does it
- 00:17:19actually impact your business whereas I
- 00:17:21think some of those smaller AI native
- 00:17:23companies I put that category that you
- 00:17:26found a very real problem with build
- 00:17:27very real business value
- 00:17:29and then you know it's built into the
- 00:17:31built into our business model already
- 00:17:33right but I everything is co-pilot right
- 00:17:35you really going to pay a lot more for
- 00:17:36copile for your employees like clearly
- 00:17:38that seems to not be the case for a lot
- 00:17:40of big companies because they just can't
- 00:17:41B point value yeah I don't know what do
- 00:17:45you think about I just don't I I'm just
- 00:17:46trying to learn in real time I don't
- 00:17:47know I just don't know in a year if
- 00:17:49everyone will be able to charge another
- 00:17:5150% for Enterprise applications for
- 00:17:53their AI add-ons and agents they may be
- 00:17:55forced to especially if the cost goes on
- 00:17:59another I don't know exactly how the
- 00:18:01economics really work at Deep seek but
- 00:18:02if it's really an order of magnitude
- 00:18:04cheaper right how long how often can you
- 00:18:06charge two bucks for what costs a
- 00:18:09fraction of a cent to deliver yeah I
- 00:18:11maybe but like software has never been
- 00:18:13cost based pricing right twio okay fine
- 00:18:16they they stack a margin on top of the
- 00:18:17SMS cost to the
- 00:18:19underlying stripe okay but like a lot of
- 00:18:22apis are cost based but keep going I'm
- 00:18:24I'm with you I'm with gain site they're
- 00:18:27not marking up AWS store right or
- 00:18:30compute so I hear what you're saying I I
- 00:18:33think but I I do think the point that
- 00:18:35you made at the beginning I completely
- 00:18:36agree with which is if deep seek like
- 00:18:39models with great reasoning 95% cheaper
- 00:18:42yeah software companies will just like
- 00:18:4310x for 100x the use and probably keep
- 00:18:46the margins the same to get to a much
- 00:18:48better user experience as a way of
- 00:18:49differentiation right so I think that
- 00:18:51the ux our expectations as users for
- 00:18:54what these things are going to do are
- 00:18:55going to go way up because they become
- 00:18:57increasingly sophis iated and if you
- 00:19:00play with deep seek I was trying to
- 00:19:01create a flow I took the Deep seek paper
- 00:19:03the academic paper and I put it in deep
- 00:19:05seek and I said create a flowchart for
- 00:19:06me of what they did hard read an
- 00:19:09academic paper it's spent two and a half
- 00:19:11minutes thinking and I was watching it
- 00:19:12at first it said okay like the user said
- 00:19:15create a single chart but the
- 00:19:16experiments actually have three branches
- 00:19:18so now I have to decide do I create one
- 00:19:20single chart or do I create a chart with
- 00:19:21three different branches that like what
- 00:19:24back and forth and now I understand okay
- 00:19:26well next time I asked it to make it
- 00:19:28chart I need to be clear on this point
- 00:19:30just the same way that we learn how to
- 00:19:31use Google we're learning how to use
- 00:19:32these models and this is one of the
- 00:19:33first models that narrates the way that
- 00:19:35it thinks and I think that way we'll
- 00:19:38start to get to more outcomes and then I
- 00:19:39think the other question that's really
- 00:19:42relevant to this conversation is are we
- 00:19:44selling outcomes now in software as
- 00:19:46opposed to selling
- 00:19:47seats yeah and I don't know the answer
- 00:19:50like but the Mantra has been we're
- 00:19:51selling outcomes we're selling outcomes
- 00:19:53we're selling leads not not SDR seeds
- 00:19:57we're selling resolve customer support
- 00:19:59cases or videos or or clicks and if that
- 00:20:04we do get to that place then I think it
- 00:20:06doesn't matter how cheap these things
- 00:20:07become because there's some break even
- 00:20:10for a customer to use the AI rather than
- 00:20:12yes it's funny I I dug up I have a post
- 00:20:16coming out up in my que but I dug up I
- 00:20:18went back through a bunch of those old
- 00:20:19KeyBank SAS studies right and it turns
- 00:20:22out going back to the beginning per seat
- 00:20:25was less than 50% of SAS Revenue when
- 00:20:27you add API price other pricing just
- 00:20:30because we think everyone talks about
- 00:20:31blah blah blah Salesforce it doesn't
- 00:20:33mean it's most of software and so it's
- 00:20:35it was like 47% in like 2020 or 2021
- 00:20:38okay so I'm not saying it won't it
- 00:20:40continue to decline but VC shooting from
- 00:20:44the hip on social media saying the seat
- 00:20:46is dead the seat was never was at best a
- 00:20:48plurality of Revenue and but I wonder I
- 00:20:53have just one investment I've made where
- 00:20:56the customer was playing in kind of a
- 00:20:58hybrid model model right and listen this
- 00:21:00is not like the most profound Insight
- 00:21:01but it crossed a million bucks that they
- 00:21:03were paying very quickly and of course
- 00:21:04what happened the next day hey Victor we
- 00:21:07love but a billion bucks we we need a
- 00:21:10flat R to like no no more of this like
- 00:21:13variable C it destroys the Enterprise no
- 00:21:15enterpr no matter what and maybe you
- 00:21:16guys both have insights Enterprises
- 00:21:19still want um visibility there is the
- 00:21:21ability to move some budget around there
- 00:21:23is ability to take budget a piece but
- 00:21:26everyone wants certainty right everyone
- 00:21:28want everyone everyone wants Snowflake
- 00:21:30as much as they can in their snowflake
- 00:21:32spin they want snowflake here right so I
- 00:21:34don't know if this is as radical as the
- 00:21:36internet wants it to be how do your
- 00:21:38customers want to pay Victor do they
- 00:21:40want to do they want to pay in brand new
- 00:21:41ways or they want to pay in the same way
- 00:21:42their grandfather paid for business
- 00:21:44sofware we still sell seeg predominantly
- 00:21:46I think it depends just a lot of the
- 00:21:48product right I think the way to think
- 00:21:49about sesia right now is Powerpoint 2.0
- 00:21:52right and like PowerPoint is one of
- 00:21:54those things where we have thousands of
- 00:21:55people using this inside big Enterprises
- 00:21:58and and I think that's that's easy to
- 00:22:01understand why we're selling seats I
- 00:22:03think we all want to sell outcom we are
- 00:22:05building kind of more specific workflows
- 00:22:07that solve you know redu deflecting
- 00:22:09customer support calls to the call
- 00:22:12center or increasing in yourself
- 00:22:14prospect thing which would build
- 00:22:16separately but I think it just m I think
- 00:22:19it really just depends a lot on on the
- 00:22:20product if it's I think there's probably
- 00:22:23a lot of companies who over index on
- 00:22:26seeds where it doesn't really make sense
- 00:22:27in a Creator tool I think seats make
- 00:22:29sense right but a whole bunch of other
- 00:22:30types of tools where seats maybe isn't
- 00:22:33like the right is is isn't the right
- 00:22:36mity yeah I don't know I I want to move
- 00:22:38on to fundraising I just my only thought
- 00:22:40is for Founders and others I just think
- 00:22:43just got it you just I would just be a
- 00:22:45little cautious on social media think
- 00:22:47because I don't think most business
- 00:22:50customers want pricing that is radically
- 00:22:52different than their last product right
- 00:22:55if I paid this much if I'm paying 300
- 00:22:57bucks per month for sales course and I'm
- 00:22:59moving to this new version like 200
- 00:23:02bucks seems
- 00:23:03cheap but you want 83 cents per contact
- 00:23:08resolution it's just it's that may add
- 00:23:11friction to the sales process right and
- 00:23:13there are certain ways and if I'm I
- 00:23:14think of everyone that's like Stripes
- 00:23:16prices Stripes that I've seen right and
- 00:23:20we may if you if and I think we may be
- 00:23:22playing spending too many mental
- 00:23:24calories and playing too many games on
- 00:23:25pricing when we should focus more on
- 00:23:27closing customers in a low friction
- 00:23:29manner right I think this is over
- 00:23:31overdone this issue right I think the
- 00:23:33deeper inside here which I I have
- 00:23:35confirmed so many times through the last
- 00:23:37years is just to not over index and
- 00:23:39social media think right of what VC's
- 00:23:41want or like what I want as a Founder
- 00:23:44like just talk to your customers listen
- 00:23:45to what they want help them deliver
- 00:23:47awesome value and the rest will take
- 00:23:48care of itself but it's a bit like you
- 00:23:50know I think with all this like model
- 00:23:52stuff it's that most customers don't
- 00:23:53really care about models right they buy
- 00:23:55products and I think in the tech world
- 00:23:57we love talking about Technologies and
- 00:23:58whatever it's like agents latest like
- 00:24:00hype cycle but when the robber hits the
- 00:24:02road eventually you can't just live on
- 00:24:04like
- 00:24:05bus Grand ideas yeah that that's always
- 00:24:09that's a big lesson for me the last
- 00:24:10eight years for sure okay I want to
- 00:24:12spend just a couple minutes on overall
- 00:24:14VC fundraising because I have both of
- 00:24:15you right Victor's been at this since
- 00:24:182017 before the buzzwords were cool just
- 00:24:21raised what I think it's a real round
- 00:24:23right 2.3 billion or whatever was that
- 00:24:25sounds like a lot but you're not a 2.3
- 00:24:27million in are right you you have't
- 00:24:30disclosed I won't ask you but you're on
- 00:24:31one side of the other of nine figures in
- 00:24:33Revenue like I think they got a good
- 00:24:35deal great deal great seriously so to I
- 00:24:38stole this chart from eny which stole
- 00:24:40half their data from crunch base which
- 00:24:42probably got it all out of uh deep seek
- 00:24:45and and then uh open AI anyway so we're
- 00:24:47all stealing each other's data but this
- 00:24:49isn't mine but I like this version of
- 00:24:51what we've seen before even though which
- 00:24:54is what happened at the end of last year
- 00:24:57is money went up right as we can see on
- 00:24:59the left which we all saw at least on
- 00:25:01Tech runch right but deals
- 00:25:03didn't deals went down right A lot of it
- 00:25:06was growth focused and half of it was AI
- 00:25:09focused but this says to
- 00:25:12me if you're in The Hot Zone of
- 00:25:16Synthesia and we Victor in a minute you
- 00:25:18can tell us what hot is it's the good
- 00:25:20it's as good as almost as good as 2021
- 00:25:23right maybe it will be better I think
- 00:25:24this year but overall deals are down is
- 00:25:27this what you're seeing and so does this
- 00:25:28mean we're in a real world where the
- 00:25:29folks that are saying fundraising is
- 00:25:30harder are right and the folks that are
- 00:25:32saying it's froth are right is everybody
- 00:25:35right I think everybody's right you look
- 00:25:38at data bricks raising 15 yeah that's as
- 00:25:41big as the Facebook IPO was which was
- 00:25:44the largest technology IPO at the time
- 00:25:46in 2014 or 2015 whenever it was and they
- 00:25:48did that in the private markets right I
- 00:25:51raising five billion so there you have
- 00:25:5320 billion let's say of that 60 billion
- 00:25:55in Q4 going into two companies a third
- 00:25:58of the dollars and so it's really like
- 00:26:00what what you're seeing here is the
- 00:26:02early stage deal counts I think probably
- 00:26:05the same the growth stage deal counts
- 00:26:06are down in a pretty meaningful way
- 00:26:09after 2022 the series B through the D
- 00:26:11Market was effectively dead and it
- 00:26:14starting to come back if your if your
- 00:26:17check sizes are measured in the billions
- 00:26:18now to lead to financing you can't
- 00:26:21invest in many companies so
- 00:26:24for and what's your
- 00:26:27pulse for your a and even this is top 1%
- 00:26:31or even higher but what's your pulse for
- 00:26:34the classic B2B triple triple double
- 00:26:37company which was what everyone wanted
- 00:26:40to fund in 2021 what's your pulse on
- 00:26:41that in 2025 I think it's a it's like a
- 00:26:45lower multiple a I think it's like a
- 00:26:48very reasonably priced investment but
- 00:26:51the deal gets done but they all get done
- 00:26:52all the triple double doubles get done
- 00:26:54no I don't not even maybe on the margin
- 00:26:57depending on the valuation and depending
- 00:26:59on the market I think the hard part is
- 00:27:00those triple doubles in classic software
- 00:27:03there's a lot more competition than
- 00:27:04there once was now all of a sudden you
- 00:27:05look at a company in a particular space
- 00:27:07and the last 10 years we you and I have
- 00:27:09funded a lot of those companies and many
- 00:27:11of our friends have funded those
- 00:27:12companies and so if you're tripling
- 00:27:15doubling without AI It's A Hard Sell and
- 00:27:19then that's the thing with AI like you
- 00:27:20used to have two competitors now you
- 00:27:21have
- 00:27:22400 I can't even keep track like I can't
- 00:27:25even meet with a startup that's free
- 00:27:27seed whatever because there four how
- 00:27:29many other AI legal in-house litigators
- 00:27:33could there be like this was the most
- 00:27:35boring category when I invested legal in
- 00:27:372015 now there's a thousand startups
- 00:27:40right ER for to be remember that era
- 00:27:43Groupon Groupon came out and then there
- 00:27:45were a thousand Chinese competitors
- 00:27:46within six weeks yeah a few hundred in
- 00:27:49the US it's the Groupon era for AI where
- 00:27:53one company takes off and then there are
- 00:27:5415 to 20 others because you're wrapping
- 00:27:57the API
- 00:27:58you have a lot of capability out of the
- 00:28:00gate and then long-term product
- 00:28:02differentiation probably matters less
- 00:28:04than go to market
- 00:28:05execution yeah the products are
- 00:28:07superficially great now right versus
- 00:28:09they used to all our products in the old
- 00:28:11days the first 18 months were terrible
- 00:28:13like they had one cool thing they did
- 00:28:15one cool thing everything else was
- 00:28:17terrible now these products at least
- 00:28:18superficially like you you talk about AI
- 00:28:21agents how you know people can't get Roi
- 00:28:23from them but superficially all the the
- 00:28:25AIS SDR superficially all the products
- 00:28:27are great like in a quick driveby every
- 00:28:29aiso product's great isn't it the Demo's
- 00:28:32amazing Demo's amazing was amazing was
- 00:28:36amazing all right Victor what did you on
- 00:28:38this slide was this the easiest round to
- 00:28:40race it wasn't the easiest round to race
- 00:28:42I think at the V that we're in now yeah
- 00:28:46it's it's and especially when you have a
- 00:28:49really good business which I think we do
- 00:28:51not just from amazing Vision great star
- 00:28:53but actually numbers customers spend
- 00:28:56their contracts like the more data but
- 00:28:58you have the more you will get Valu in
- 00:28:59those things right I think there's
- 00:29:01there's these like very outlier deals
- 00:29:04where you're like de in AI or something
- 00:29:05and you're like he six Engineers is
- 00:29:07absolutely insane and they're going to
- 00:29:08change the entire world coding like
- 00:29:09boom2 billion valuation you can do that
- 00:29:12maybe if you have a really strong Story
- 00:29:13and there's like a team and whatever but
- 00:29:15I think those are still pretty outlier
- 00:29:16my sense from like also speaking to
- 00:29:18peers is that when you're raising Pro
- 00:29:20rounds now and you know without
- 00:29:22Foundation model compan we're very
- 00:29:23applied it we definitely evaluated like
- 00:29:25a SAS company definitely with some
- 00:29:27premium because I think it's a fair
- 00:29:28price I think it's a good investment I
- 00:29:30think the risk reward in this route is
- 00:29:31the best it's ever been I think we raise
- 00:29:33the series C that was coming out a lot
- 00:29:36of like hype cycle chat gbt had just
- 00:29:38dropped everyone was like freaking out
- 00:29:40and we were growing super fast and we
- 00:29:42were closing a lot of contracts but it
- 00:29:45was still to be determined like can we
- 00:29:46get to million dollar contracts will
- 00:29:48people actually get consistent value out
- 00:29:50of this are they just trying it out is
- 00:29:51it Innovation budgets all of those
- 00:29:53questions were still open but we raised
- 00:29:55this round what I think stood out to the
- 00:29:57market here was that not only are we
- 00:30:00good at closing new logos and closing
- 00:30:01new business but we're very good at the
- 00:30:03renewals and the expansion right and
- 00:30:05ultimately that's where your customers
- 00:30:07vote if your product is just a cool demo
- 00:30:10of which there's a lot right now or is
- 00:30:12it actually something that deres real
- 00:30:13business value and my sense from from
- 00:30:15from spending time with a lot of
- 00:30:16investors right is that a lot of there's
- 00:30:18a bit of fatigue very great grw really
- 00:30:20quickly you close a lot of contracts yes
- 00:30:22but that does necessarily mean that
- 00:30:23translates into lasting value there's
- 00:30:25this I think there's this weird thing in
- 00:30:27AI right now
- 00:30:28it's very fear-driven and people are
- 00:30:30very willing to Pat ways with their
- 00:30:32money both on consumer side but also
- 00:30:34businesses to try out new things right
- 00:30:35because everyone is scared that their
- 00:30:37business is going to completely
- 00:30:39disappear because open their ey is going
- 00:30:41to kill them next month they're afraid
- 00:30:43to lose their job if they don't have an
- 00:30:44AI strategy if they don't appear to be
- 00:30:46an AI expert reality I think most
- 00:30:48Enterprise buyers don't really know what
- 00:30:50they need they don't really understand
- 00:30:51the technologies that they tried lots of
- 00:30:53different things which maybe a sound
- 00:30:54tactic right but it means that there's a
- 00:30:56lot of this demo budget that's Wasing
- 00:30:58around and I think that's one of the
- 00:31:00things that stood out to investors in
- 00:31:02this round that's interesting how
- 00:31:04important durable Revenue was for the
- 00:31:06round right that it's
- 00:31:07durable is that toas that's another
- 00:31:09thing on the VC social media are are
- 00:31:13folks still
- 00:31:14anxious that so much of this revenue is
- 00:31:17discretionary that it's experiment that
- 00:31:18it won't stick that it's non-durable to
- 00:31:20Victor's point or is that fading is a
- 00:31:22concern I still think it's a concern
- 00:31:24it's probably not as much of a concern
- 00:31:25as it was last year last year by fire
- 00:31:28preferences are changing so fat
- 00:31:29underlying architectures were changing
- 00:31:31the models were changing in a really
- 00:31:32meaningful way are we doing search are
- 00:31:35we doing rag different kinds of
- 00:31:37databases we're trying to figure it out
- 00:31:39and as preferences changed you had whole
- 00:31:41categories come and go within the span
- 00:31:43of a year or 18 months I don't think
- 00:31:46we're quite there yet I think where we
- 00:31:48are particularly at the application
- 00:31:49layer is trying to figure out which AI
- 00:31:51agents actually produce value like yeah
- 00:31:54how much am I willing to pay for a
- 00:31:55notaker right Leslie's notaker just Joy
- 00:31:58the waiting room I wonder how much
- 00:31:59paying for it's like five bucks 10 bucks
- 00:32:01how many do we need 100 no tick her a
- 00:32:03friend of mine tweeted he said this is
- 00:32:05he attended a meeting this week where
- 00:32:06there were more robots than there were
- 00:32:08humans and one didn't attend and just
- 00:32:10sent their notaker and I don't know if
- 00:32:12you've done this but like sometimes I
- 00:32:13want to
- 00:32:14listen look at this call look at this
- 00:32:16call there's at least 20 30 note takers
- 00:32:19if you just tries to them but they keep
- 00:32:21coming yeah and then you so you you can
- 00:32:24attend a meeting virtually whatever
- 00:32:26bionically so there yeah so I think the
- 00:32:29question is okay how much are you
- 00:32:30willing to pay for that will Zoom bundle
- 00:32:31it in will Google meet bundle it in and
- 00:32:33so is there price erosion there and so
- 00:32:35maybe that kind of creates turn but I
- 00:32:37don't think there's this like category
- 00:32:39cataclysm that maybe we saw in 24 yeah
- 00:32:43let me tie this to the last point I want
- 00:32:45to give on but this ties to a meta
- 00:32:47question I have so one of the questions
- 00:32:48last year was is this all
- 00:32:49experimentation budget will it fade away
- 00:32:51is it durable to Victor's point right
- 00:32:53Victor had to prove that he has triple
- 00:32:55digit nrr and all the things eventually
- 00:32:58all these companies have to converge to
- 00:33:00real software companies probably IPO and
- 00:33:02everything then where I'm really getting
- 00:33:04confused is on agents I'm not confused
- 00:33:07about the hype and what they can do and
- 00:33:11whether our agents can all talk to our
- 00:33:12agents and our agents that's going to be
- 00:33:14I think it's exciting right I'm just
- 00:33:16wondering how many of these we can pay
- 00:33:17for how many of these can and I just
- 00:33:19looked this morning J mes from HubSpot
- 00:33:22has a little a AI agent he's got a bunch
- 00:33:25of things on his network but he's got a
- 00:33:26little Marketplace which I'm sure in six
- 00:33:28months will be an order of magnitude
- 00:33:29larger right he's got 629 agents right
- 00:33:32they sales Source charging two bucks but
- 00:33:34this was there was one on the bottom
- 00:33:35right is the latest data from zyo and
- 00:33:38they're all fairly consistent which is
- 00:33:40basically over the last year people
- 00:33:42didn't add any net apps they didn't add
- 00:33:44any net apps to their stack right
- 00:33:46whether that means they're actually
- 00:33:47adding some but consolidating on their
- 00:33:49core apps right I think I should have
- 00:33:53known this but Victor I think sasia is a
- 00:33:55swap right it's going to be a swap in
- 00:33:57some cases right you're going to swap
- 00:33:59it's not a total always a new app you
- 00:34:00may be swapping out a training app you
- 00:34:02may be swapping out part of the Adobe
- 00:34:04Empire as you go right it may not but
- 00:34:07how many can we I believe that the all
- 00:34:09the energy in Venture in startups in YC
- 00:34:12in SF is somehow based on this idea
- 00:34:16we're going to pay for three to four
- 00:34:17times more agents and so we're going to
- 00:34:20like triple or quadruple our appstack
- 00:34:22can we is it true can and can we process
- 00:34:24this many paid agents or is this all a
- 00:34:26big VC hype cycle that's going to
- 00:34:28implode because we can't pay for 500 of
- 00:34:30these agents what do you think first
- 00:34:32toas is this does my question make sense
- 00:34:34is where I'm confused so I think I think
- 00:34:37we see we're seeing consolidation across
- 00:34:39the SAS stack where you just have
- 00:34:41bundling everywhere like you look at the
- 00:34:42sales stack massive consolidation across
- 00:34:45yes it's automation so I I I think
- 00:34:47you'll see a reduction there I think
- 00:34:49people will end up buying agents for
- 00:34:52different reasons than they bought
- 00:34:53classic software for example we're
- 00:34:57investor if you're a large Enterprise
- 00:34:58you have 641 apps you probably have some
- 00:35:01pretty significant security apparatus
- 00:35:03you have another 75 security products
- 00:35:05those produce 8,000 alerts less than 1%
- 00:35:07of those alerts are reviewed by humans
- 00:35:09now law that you have to review all of
- 00:35:12them people aren't going to buy
- 00:35:14additional five other pieces of software
- 00:35:16they'll probably buy a 100 agents and
- 00:35:18those agents will do the job of the
- 00:35:20humans they're going to pay for each
- 00:35:21agent 10 or 20 bucks a month and they're
- 00:35:23going to manage them individually the IT
- 00:35:25team orever is going to have a whole
- 00:35:27another set of 300 agents they have to
- 00:35:29manage yeah I think I'm not saying
- 00:35:32you're wrong I'm just trying to learn
- 00:35:33actually I think that's you think about
- 00:35:35like bdr of the future right bdr today
- 00:35:37manages one Gmail inbox with Max 40
- 00:35:39outbound email maybe they manage two or
- 00:35:41three bdr of the future will be managing
- 00:35:4240 or 50 Gmail inboxes and I think if
- 00:35:46you think about there's a deflation in
- 00:35:48the number of seats because now all of a
- 00:35:49sudden bdr acceleration I don't need
- 00:35:52nearly as many bdrs but the value per
- 00:35:55seat goes up in a pretty meaningful way
- 00:35:57and so I think maybe what we see is
- 00:35:59application count stays flat or maybe
- 00:36:01even decreases but the total amount of
- 00:36:04software spending increases because
- 00:36:05capturing some fraction that labor spend
- 00:36:08but are so that that's a I I get that
- 00:36:10and I can't predict the future but
- 00:36:11aren't if you just think about it from a
- 00:36:13oldfashioned Enterprise got to manage X
- 00:36:16vendors gotta man Rogue renewals Rogue
- 00:36:20increases do I really want an explosion
- 00:36:23of five times as many app whether you
- 00:36:25call them agents they're still apps from
- 00:36:27a procure them an IT process aren't they
- 00:36:29yeah still another goddamn thing I got
- 00:36:31to evaluate do a security audit do a
- 00:36:34cost benefit analysis make sure it
- 00:36:35doesn't go Rogue like everyone went
- 00:36:37rogue in 2021 and bought 50 sales apps I
- 00:36:40is I just feel that the cognitive load
- 00:36:42is high the C not for the end user but
- 00:36:45for I for the buyer yeah I I think the
- 00:36:47successful software applications like
- 00:36:49whatever as a salesperson I might have
- 00:36:51500 agents Each of which is managing one
- 00:36:55lead yeah you could but and so what is
- 00:36:58that agent doing it's Gathering the news
- 00:36:59and the social media and the podcast and
- 00:37:01transcribing it and that's pretty easy
- 00:37:03to review I just go through my list
- 00:37:05what's the latest with data breaks
- 00:37:06what's the latest with Snowflake and
- 00:37:07each one of those is an agent so I don't
- 00:37:09think the cognitive overhead is huge if
- 00:37:11the ux is correct but who pays for it
- 00:37:13that I don't think for the I think the
- 00:37:15bionic I call it the mech AE but the
- 00:37:17bionic SDR I believe is happening fast
- 00:37:20right but who's I've never found a
- 00:37:22single AE on all of planet Earth or even
- 00:37:25our galaxy who will put anything on
- 00:37:26their own credit card never found an AE
- 00:37:28so the company has to pay I've never
- 00:37:30found a single sales rep may maybe in MC
- 00:37:33Murdoch station that will pay for their
- 00:37:34own sales but they won't they got some
- 00:37:36so who's gonna pay for their ad agents
- 00:37:38if they're discreet if they're not
- 00:37:39bundled into another app right if
- 00:37:41they're not part of a platform who's
- 00:37:42gonna pay I I think it comes from the
- 00:37:44sales you seen the sales budget I don't
- 00:37:46know 10 years ago what was the sales
- 00:37:47budget parade maybe 250 300 bucks today
- 00:37:51exactly I think yeah and and then 2022
- 00:37:54what do you think it was 750 800 bucks
- 00:37:56Maybe a, yeah it doubled yeah and so
- 00:37:59Salesforce is half of that with Einstein
- 00:38:01right it's 175 base sales heat 500 to
- 00:38:04get with Einstein and so I think you see
- 00:38:08some consolidation compression within
- 00:38:11the existing sales stack and some of
- 00:38:12that budget shifts AI yeah I don't know
- 00:38:14I want to tr I I you think about this
- 00:38:17much more that this is just a meta worry
- 00:38:19for me is that no one's G Enterprises
- 00:38:23are going to be fatigued reviewing 200
- 00:38:26paid agents not if they're part of my
- 00:38:27stack not if they're part of synth Asia
- 00:38:29for for Content creation not if they're
- 00:38:31part of HubSpot but 200 new vendors is
- 00:38:34exhausting what my limited experience
- 00:38:36both with my portfolio as a CEO and my
- 00:38:39brief experience in a big Enterprise is
- 00:38:41there's there's just there's only so
- 00:38:43many vendors you can bring in and there
- 00:38:44are moments of time like 2020 when the
- 00:38:46world ended and there are moments in
- 00:38:49time and there are always
- 00:38:50experimentation budgets if it's isolated
- 00:38:52if it's isolated from risk but when
- 00:38:53there's risk I just worry there's that
- 00:38:57that
- 00:38:58we're not thinking through how we're
- 00:38:59going to get these through the cio's
- 00:39:02budget right the cio's budget and I also
- 00:39:05don't think SBS want to pay for 100
- 00:39:07agents on their own I see snbs being
- 00:39:09cheaper than ever today they're cheaper
- 00:39:11than ever right they the SBS do not want
- 00:39:14200 recurring things on their personal
- 00:39:15credit card but why do we I don't
- 00:39:18understand this agents talk here because
- 00:39:19would clarify is this like just features
- 00:39:21that we're now calling agents or is it
- 00:39:23platforms or I don't think that we'll
- 00:39:25think of we have two agents like
- 00:39:28researching social media on behalf of
- 00:39:29our customers like you'll have a you buy
- 00:39:31a product that does that for maybe it's
- 00:39:33part of your existing stack well maybe
- 00:39:34that's the question I'm asking you too I
- 00:39:36think if I'm on if I'm on agk made up
- 00:39:40yeah I'm there's 629 I'm gonna find I'm
- 00:39:42gonna deploy a 100 of them I don't know
- 00:39:44I just think it's such a weird it's a
- 00:39:46weird way to talk about software and
- 00:39:48features like I understand it's like
- 00:39:49it's you're at the cutting a you're
- 00:39:51supposed to tell us this is what's
- 00:39:52happening the funny d
- 00:39:58I got here by not listening to the bus
- 00:40:00word was just like great product people
- 00:40:03I'm just trying it just RS me out all
- 00:40:05the stuff it's like it's features man
- 00:40:07it's like it's an llm driven feature
- 00:40:09that does something for you why are we
- 00:40:11like trying to an theorize it to be like
- 00:40:12an agent like I understand like it's
- 00:40:14sell to the marketplace and it's like
- 00:40:15it's cool and in some maybe I can
- 00:40:17understand why I'm called an agent I
- 00:40:19think majority of this is just weird I
- 00:40:21think 5 years time like I think everyone
- 00:40:23like why the did we spend 5 years
- 00:40:25talking about algorithms s be like like
- 00:40:27a coworker it's just like software the
- 00:40:28dusting for us and sometimes maybe you
- 00:40:31want to chat with it that's great that's
- 00:40:32a new interface but I I really don't
- 00:40:34understand this like obsessed with
- 00:40:36agents and that said you know we're
- 00:40:37probably launching an air agent strategy
- 00:40:38soon because everybody likes to talk
- 00:40:40about this stuff but nobody want to talk
- 00:40:42about features so I get it from go to
- 00:40:43marketed sales perspective but it
- 00:40:45strikes me as well but it'll be part of
- 00:40:46your platform you have thousands of
- 00:40:48customers so don't that's like Weir
- 00:40:52really no no I don't have the answers
- 00:40:54I'm challenging it second half of 2020
- 00:40:56to 202 and somehow we magically found
- 00:40:58budget for all these new apps and the
- 00:41:00pandemic did it right and if you saw and
- 00:41:03the craziest one in my portfolio was
- 00:41:04talk Des which is call
- 00:41:06center and forget about how AI changed
- 00:41:09in 2020 you couldn't go to the office
- 00:41:10for the call center right so everyone in
- 00:41:12their space in like they they grew five
- 00:41:15EX in six months
- 00:41:17because it changed the rules right the
- 00:41:20it changed the rules and I think there
- 00:41:22are some rule changing happening but I
- 00:41:24don't think in 2026 it can double I just
- 00:41:27think an agent counts as an app
- 00:41:29potentially if it's a vendor let me put
- 00:41:31it maybe I'm I'm rambling too much every
- 00:41:33new vendor in the Enterprises cognitive
- 00:41:36load a new vendor to put into the
- 00:41:38procurement system to get approved to
- 00:41:40track and every Enterprise knows that if
- 00:41:43I bring in one it's not just one year
- 00:41:45for synth Asia now I'm stuck for eight
- 00:41:47years that's how Enterprises think they
- 00:41:49don't think one year they're like okay
- 00:41:51it's going to take me the first year I'm
- 00:41:52learning the second year I'm rolling it
- 00:41:54out more the third year I'm going to buy
- 00:41:55more stuff and they always like we at
- 00:41:57back at Adobe like when you put any
- 00:41:59vendor in the system you doubled the
- 00:42:00budget because you knew it was going to
- 00:42:01grow with add-ons and seats and it was
- 00:42:03and so how many of those can you add
- 00:42:05each year even at Adobe size you just
- 00:42:07run out of vendors you can and I don't
- 00:42:09know if AI change if agents change that
- 00:42:11rule they're GNA change a lot of other
- 00:42:12rules and so I don't know who's gonna
- 00:42:14pay for that I just don't know who's
- 00:42:15gonna pay for the discreet vendors not
- 00:42:17the agents themselves but so many
- 00:42:18vendors so many vendors I do think there
- 00:42:21like there are fundamentally new product
- 00:42:23categories though I would put a want
- 00:42:24like we never going to replace someone
- 00:42:26or take budget from so we probably will
- 00:42:27over time don't come from the training
- 00:42:29budget or the LMS budget if you're for
- 00:42:31an internal use case no we'll we'll
- 00:42:33sometimes take some of the video
- 00:42:34production budget that they'll go that
- 00:42:36with agencies yeah and the key point is
- 00:42:40that people not evaluting us against
- 00:42:41should we switch out this thing with
- 00:42:42some easier right is a n new fake it's
- 00:42:44also why we're growing so fast I think
- 00:42:46there are new product categories like
- 00:42:48that and then there'll be a lot of these
- 00:42:49agents or features or whatever that'll
- 00:42:51exist better within the platforms people
- 00:42:54already use and they'll be add-ons and
- 00:42:57the modules I believe you that you're
- 00:42:58not directly stealing someone's creaky
- 00:43:01old budget but what I my limited
- 00:43:03experience tells me behind the scenes
- 00:43:05you're stealing someone else's budget
- 00:43:07they're cancelling someone that they
- 00:43:09don't quite need that was on the bubble
- 00:43:11and they this is I don't think this has
- 00:43:12changed since I worked at a Fortune 500
- 00:43:14tech company you get together each year
- 00:43:16this is why budget's annually and toas
- 00:43:18you want to add that cool product what
- 00:43:20are you gonna cut this is why so many
- 00:43:22things got cut last maybe some of the
- 00:43:24budget maybe some of the budget does not
- 00:43:25come from sulfur right it com from like
- 00:43:27Services based so far okay a lot of the
- 00:43:29budget we e into is like video
- 00:43:30production agencies right that do Sol
- 00:43:32for our vendors or translation budgets
- 00:43:35or like more service driven things and I
- 00:43:36think especially we talk about agent
- 00:43:38that's that'll probably be a lot of what
- 00:43:40that can Le into so you may add another
- 00:43:41software wend but maybe the budget
- 00:43:43doesn't come other software platform but
- 00:43:45it comes from like service that's a lot
- 00:43:46of the Hope on X is that we can turn
- 00:43:48humans into a software budget Mor a stud
- 00:43:51in Q3 I think and they said % of the AI
- 00:43:53budget was uh cannibalizing existing
- 00:43:56software and 50% % was new 5050 that's
- 00:43:59probably right they got the data yeah
- 00:44:02and so I bet Victor is right like it's
- 00:44:04but translation or other kinds of
- 00:44:06services Consulting customization legal
- 00:44:09like all that stuff like legal
- 00:44:11Outsourcing that's where the software
- 00:44:12budget's coming from it it's eating away
- 00:44:14the labor cost yeah so that's so the
- 00:44:17answer like a lot of these things is yes
- 00:44:19is it's both uh we are and where're and
- 00:44:22Tomas just maybe to wrap it up if so 50%
- 00:44:25is cannibalization maybe Victor doesn't
- 00:44:26see it but they're cutting videographer
- 00:44:28they're cutting something else the 50%
- 00:44:30that's net new budget where's like the
- 00:44:32fort like the GDP is still somewhat
- 00:44:34fixed in the United States what's it
- 00:44:35growing 3% a year even under our new
- 00:44:37regime yeah so for real where's the
- 00:44:40money coming from to to bet where do
- 00:44:42they get where does Morgan Stanley or
- 00:44:44Theory ventur say where are we getting
- 00:44:45this money and how long will it last I
- 00:44:47think it's labor I'm seeing it in our
- 00:44:48portfolio right like I look at R&D spend
- 00:44:51and that like year-over-year R&D growth
- 00:44:54compared to 10 years ago we have one
- 00:44:55company growing really fast as
- 00:44:57engineering headcount youw will be
- 00:44:58flapped yeah because they deploy some AI
- 00:45:02enabled ID and they can Rite a lot more
- 00:45:03software and so instead of hiring
- 00:45:05another say 10 softare engineers at 250
- 00:45:08300K a year it's been milon and spend
- 00:45:11they're starting to spend I don't know
- 00:45:13$100,000 a year on AI software do you
- 00:45:16think that's true from what Victor think
- 00:45:18we can do more with fewer Engineers with
- 00:45:20AI and the new world or is that a bit of
- 00:45:24a bit of a
- 00:45:25myth I think we can but I think I think
- 00:45:28there'll be many different shapes of
- 00:45:30companies I don't think there'll be one
- 00:45:31type of company where you really want to
- 00:45:32go for it I still think if you want to
- 00:45:35build A1 billion doll company you're
- 00:45:37going to need a lot of sales people
- 00:45:38you're going to need a lot of Engineers
- 00:45:40but I think there's no doubt that
- 00:45:41productivity is going through the roof
- 00:45:43it feels like we are seeing a lot of
- 00:45:44these types of companies as as Thomas is
- 00:45:46saying you can and also it feel like the
- 00:45:48mindset has changed a little bit where
- 00:45:49there's a l a reluctance to like hiring
- 00:45:51more people and like just be more
- 00:45:53efficient which I think is super
- 00:45:55awesome but yeah I I think it's never
- 00:45:58black and white right but I think that's
- 00:45:59a definitely new type of company which I
- 00:46:01think is super cool but if you want to
- 00:46:03tackle the Enterprise like we are that's
- 00:46:06still very difficult to do without
- 00:46:07adding significant account yeah you
- 00:46:08might even if we were on VC Twitter the
- 00:46:11way to take you to the extreme is the
- 00:46:12new vity metric is ARR per employee per
- 00:46:15engineer is more interesting than AR per
- 00:46:17employee I can tell you why it's more
- 00:46:18interest per engineer per developer and
- 00:46:20and that's like the sexiest metric I
- 00:46:22think it's one of the coolest we're 10
- 00:46:24people and we're generating 20 million
- 00:46:25in re like those kinds of ratios have
- 00:46:28seen yeah a decade ago and now people
- 00:46:31are striving for and we hear from
- 00:46:33Founders like we we only have this many
- 00:46:35people we don't want to hire people
- 00:46:36we're raising Capital but we're not
- 00:46:37hiring that's unusual that's a very
- 00:46:40different pitch do you think I'm making
- 00:46:42this number up but I think it's about
- 00:46:44right and Victor could probably for an
- 00:46:46case study then we maybe we can break
- 00:46:48that makes that's what I see too Mike
- 00:46:50and listen the world's changing so
- 00:46:51quickly today even the whole deepsea
- 00:46:53thing it feels like everything's faster
- 00:46:55than it was a week ago but it feels to
- 00:46:57me there's still the issue around 200
- 00:46:58300 employees where you still end up
- 00:47:02needing 10 people to do everything and I
- 00:47:05what I feel like this 10 people can get
- 00:47:06to 10 million err thing it just shifts
- 00:47:08the time like instead of me needing but
- 00:47:11it's still at two at at 100 million at
- 00:47:1450 million eror I need so many humans
- 00:47:16and honestly so many mediocre humans you
- 00:47:18start having to hire okay maybe that's
- 00:47:20the wrong term you start off to hiring a
- 00:47:23minus tier and B tier no matter even
- 00:47:24though you can't say it out loud and it
- 00:47:25just takes so people to do some of the
- 00:47:29basic stuff and you need so many sales
- 00:47:31people and so many mediocre renewals
- 00:47:33people and I just see everything still
- 00:47:34gumming up today at that size maybe if
- 00:47:37AI gets rid of that roadblock that'd be
- 00:47:38awesome but I wonder if it Just sh kicks
- 00:47:40the can down the road a year or two yeah
- 00:47:42it's like Salesforce hiring a thousand
- 00:47:44sales people to sell their SDR sales
- 00:47:46people right the agents I think there's
- 00:47:48still lag like I think we'll I think
- 00:47:49it'll be def be more efficient but I
- 00:47:52still think that we're far from you be
- 00:47:54able
- 00:47:55to yeah this would you C like true
- 00:47:57enterprise software I do think that's a
- 00:47:58bit different
- 00:47:59than than like what or like SB but you
- 00:48:02don't need the hu touch but I still
- 00:48:04feels difficult to close it'll be very
- 00:48:06interesting if a company with 20 20
- 00:48:08employees Whatever Gets to close like
- 00:48:10million dollar deals with Enterprise I
- 00:48:12they that would be like a really
- 00:48:13interesting kind of Tipping Point but
- 00:48:15for so far for most of the ones that
- 00:48:16I've seen at least is still a lot of
- 00:48:19sell service credit card kind of smaller
- 00:48:22Sal because it's still just very
- 00:48:23difficult managing a dual desk right you
- 00:48:25just need people for that maybe let me
- 00:48:26just let me ask one last version of this
- 00:48:27to you toas and we could wrap and this
- 00:48:29was great so when we start when you and
- 00:48:32I started toas a lot of VCS would yell
- 00:48:34at Founders and say you've got to
- 00:48:36Offshore to save money you got
- 00:48:38everything told that the magic solution
- 00:48:39when we started maybe you two Victor the
- 00:48:41magic solution with VCS was have 50 or
- 00:48:4460% of your India offshore that would
- 00:48:45magically cut your costs right magically
- 00:48:47because developers are fungible they're
- 00:48:49all the same so just hire a bunch of
- 00:48:51folks in some country you've never
- 00:48:52personally visited and that's my VC
- 00:48:55solution is the new version today the
- 00:48:57version of today is if you're good at AI
- 00:48:59you only need 10 developers it almost
- 00:49:01feels like it's the new version of
- 00:49:02offshore is AI is the new offshore like
- 00:49:05you you got you why do you need more
- 00:49:06than 10 guys
- 00:49:09know that's a great that's a great
- 00:49:11that's tomorrow's blog post for you I
- 00:49:12hope to I think like some people did
- 00:49:14offshoring really well they h a great
- 00:49:15country manager they really spent the
- 00:49:17time to transfer the culture yeah the
- 00:49:20cost efficiencies and then some people
- 00:49:22basically just mailed it in and you got
- 00:49:25what you paid for I think it's the same
- 00:49:27with AI if you change your recruitment
- 00:49:28processes and you look for people who
- 00:49:30really understand how to prompt these
- 00:49:32systems really well and think about
- 00:49:34building with AI I think you can drive a
- 00:49:36ton of efficiency I think if your CEO
- 00:49:39has been told by VC's hey go employ uh
- 00:49:42AI within your engineering team and you
- 00:49:43buy a bunch of people some subscriptions
- 00:49:45yeah cursor is the
- 00:49:47answer it's not you have to change the
- 00:49:49way that you work and change the way the
- 00:49:51teams working that's really
- 00:49:53hard I I also really still think that
- 00:49:56what I see across no matter like what
- 00:49:58task we're talking about where AI really
- 00:50:00shines is still augmenting humans right
- 00:50:03in the case of us we augment people to
- 00:50:05make make videos cursor works so well
- 00:50:07because it puts the human in the driving
- 00:50:09seat and just makes you more efficient I
- 00:50:12think this like pip dream of agent like
- 00:50:14just doing things complet to Aon in my
- 00:50:16view is still still a while away yeah
- 00:50:20we'll see we can break my limited
- 00:50:21experience is that an an stier agent is
- 00:50:25better than a c-tier employ
- 00:50:28this is what across the contact center
- 00:50:30is you usually see that the agents are
- 00:50:32like in the they can't do everything but
- 00:50:34they're in the top 10% of cessat because
- 00:50:37what they do they get done without
- 00:50:39complaining and they don't argue but
- 00:50:41they can't be below I think the whole
- 00:50:43world's going to that agents will
- 00:50:45replace the C tier like very quickly and
- 00:50:48as and deep in the B tier as they
- 00:50:50can and I don't know all right guys this
- 00:50:53was great we ran out of time Victor so
- 00:50:55great to have you back we'll see you in
- 00:50:56London again and Tomas we'll see you at
- 00:50:58the next one my friend thank you thanks
- 00:51:00thanks guys
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