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[Music]
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this video was sponsored by
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S this year Bloomberg forecast Global
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demand for lithium iron batteries to be
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at 1.6 tatt hours meanwhile Chinese
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firms alone have announced that they'll
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have about 6 tatt hours of production
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capacity built by the end of that same
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year that is three and a half times as
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much as the global demand forecast which
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already assumes optimistic growth for
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the year of course regions like Europe
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and North America have pledged big build
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outs of their own on top of that too
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which while smaller than China's would
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still be able to cover most of global
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Demand on their own now importantly
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plant capacity doesn't have to equal
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actual production many plant build outs
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end up failing even when they are built
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plants don't always work at 100% output
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and companies often pledge more than
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they actually end up building especially
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when State subsidies are on the line but
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Chinese battery factories were already
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running at just 51% capacity in 20122
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and then at 43% capacity in 2023 so when
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they promise even more over Capac going
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forward that hardly seems out of
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character as one might expect prices
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have already started collapsing as a
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result with Bloomberg reporting sell
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prices briefly hitting just $53 per
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kilowatt hour recently that is a price
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that they formerly projected that we'd
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only reach in 2030 or 2035 meaning that
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we might be 5 to 10 years ahead of the
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expected price curve and with batteries
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making up somewhere between 20 to 40% of
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the value of an electric car the
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resulting collapse in EV prices has
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started too while we still pay more for
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E than their equivalent combustion
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engine counterparts in the West in China
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the opposite became true starting in
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2022 already even before the various
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purchase subsidies from the government
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and electric car prices have only
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dropped since affordable models cost
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just10 to $20,000 while a nice upper
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mid-range one like the xiaomi su7 for
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example starts at under 30,000
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unsurprisingly then Chinese cities
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already have an incredibly High share of
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them I've back to Shenzhen where I used
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to live about 10 years ago to visit some
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friends and seeing the change here has
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been pretty mindblowing standing right
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next to a massive Street and not being
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completely drowned out by engine noise
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is definitely not how things used to be
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and with the massive overcapacity
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driving prices down globally next we can
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expect the same to start happening in
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the rest of the world soon too
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Volkswagen for example recently started
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offering the electric ID3 for just
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β¬249 a month on leasing here in Germany
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which is now significantly cheaper than
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the β¬400 or so that you'd have to pay
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for an equivalent golf while this price
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drop was partially driven by Volkswagen
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having to meet government imposed EV
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quilas the trend is there and it's very
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likely that Chinese car companies could
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already sell their electric cars in the
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west that would undercut combustion
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engine ones if we let them so how did
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China become the global superpower in
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batteries and EVs and can the rest of
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the world catch up or should they even
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try
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[Music]
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as the home of byd the country's largest
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electric car maker and also the world's
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second biggest battery company Shenzhen
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has of course embraced an electric
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future way faster than many others when
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I left the city almost 10 years ago
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electric taxis made by BYT were already
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pretty common while the city with its
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population of 18 million people actually
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completed its transition to 100%
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electric taxis and city buses around 5
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to six years ago while shenen has been
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especially quick even for Chinese
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standards the country as a whole also
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reached a very high 47% of EVs and
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plug-in hybrid sales already and is
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growing rapidly given that China is the
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largest car market in the world by far
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handily outselling others like the US
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and the EU and given that batteries are
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the most expensive component in EES it's
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clear that just Chinese electric cars in
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China alone have already turned
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batteries into a huge business at energy
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storage which is now growing even faster
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than the category of EVs and we're
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looking at a veritable battery boom
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China for example more than quadrupled
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its battery Fleet for energy storage in
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2023 and passed policy mandates
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requiring wind and solar plants to
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install a certain rate of storage but
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meanwhile batteries are now getting so
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cheap that even Market players without
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government support are starting huge
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build outs of them even in places like
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Texas and Germany and in this $ 130
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billion battery industry China has
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increasingly become the Undisputed
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leader six out of the 10 biggest
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producers in the world are Chinese
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including the two larg largest ones by
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far catl and byd and China dominates
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every single process from making the
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final sales to components and also
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Upstream processes like Mining and
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materials refining the energy storage
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Market is completely dominated by
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Chinese firms whose big focus on lowcost
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lfp Technologies turned out to be a
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perfect match for this segment and
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meanwhile in EVS even Brands outside of
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China from Ford to Tesla and Volkswagen
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to BMW have basically agreed that they
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have to buy at least large parts of
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their batteries from Chinese suppliers
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while some brands have gone even further
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Volkswagen for example has bought shares
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in the local EV maker xang and started
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co-developing whole cars with them while
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Mazda recently introduced an Eevee that
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it called the Mazda 6E where the whole
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car turned out to be just a reskinned
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Chinese model called the changan deal L7
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with some cosmetic tweaks and Mazda
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logos it's clear to anyone in the
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industry that China's dominance in
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batteries and also their Associated
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dominance NS is almost absolute and that
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the rest of the world sort of
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sleepwalked into a massive alliance with
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them and how exactly we got here mixed
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for a fascinating
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story China's big battery story started
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in 2000 3 years before the company Tesla
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was founded and something like 8 to 12
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years before the first proper EES rolled
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off their production lines in the rest
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of the world depending on your
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definitions a man named wangang gave the
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Chinese government a proposal he
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previously studied abroad at a German
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University and worked on research and
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development for Audi and now he urged
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his home country to embrace clean new
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energy as the leap forward for the
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country's automobile industry which the
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state actually took seriously he was
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invited back to China first to research
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his idea and then in 2007 he was made
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the country's minister of Science and
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Technology to officially Implement his
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plan Wong gang realized years before EES
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were commercially proven that not only
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would they become viable eventually but
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also that China had three massive
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reasons to make this happen one Chinese
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cities were notoriously covered in Smoke
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I moved away from Beijing in large part
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because when I lived there we wouldn't
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properly see the Sun for weeks at a time
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and I had respiratory issues all the
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time this was one of those issues that
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regular people actually openly and
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frequently complained about which is
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especially dangerous for a government
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like China two China has long been
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critically reliant on oil imports it's
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the world's largest importer in fact
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then of their Imports 70 to 85% even
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have to sail through the geopolitically
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risky straight of Mala the country is
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obviously nervous about this dependence
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and three the leadership was long
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frustrated with being simply a lowcost
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Factory of the world but found that
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especially with extremely complex
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Industries like that of the combustion
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engine it never managed to catch up to
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the established players and their
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essentially old leads batteries and
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electric cars were a potential solution
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to all three of these problems meanwhile
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China also realized that it had huge
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structural advantages in this
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transformation and that much of the rest
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of the world would also be particularly
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vulnerable to being disrupted using a
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Sprint and Marathon approach and if
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you're wondering that's not some
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official term I came up with it myself
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but I think it describes the process
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really well because China was so early
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it had a unique chance to First Sprint
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ahead and establish itself as a
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technology leader in this field before
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most of the rest of the world even woke
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up and thought about seriously pushing
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back see in the early 2000s batteries
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were seen as a fairly uninteresting
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industry overall especially in Europe
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and in the US before their use in cars
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and energy storage these were a tiny low
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margin commodity products the associated
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mining refining and Manufacturing often
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also involved environmental and labor
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issues so we are happy enough to let the
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industry migrate to countries like Japan
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Korea and especially China together with
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most of electronics manufacturing and so
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China could double down on this industry
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without it even really registering as a
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threat to many early on and beside
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batteries the West also completely
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underestimated Chinese car companies
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that's not entirely surprising given
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that China had famously been trying and
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failing to build competitive car brands
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for decades by the early 2000s they
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forced every major International brand
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entering the country to set up a 50/50
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joint venture while there were also
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massive technology sharing agreements
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and many reported cases of Ip theft and
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still nothing really worked the car was
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seen as just both so technologically
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complex and also so heavily reliant on
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decades old Brands and the country's
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historic performance with both was so
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poor that Chinese Brands simply weren't
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seen as credible threats the world
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underestimated China's Eevee and Battery
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Ambitions so much that wang gang for
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example was happily invited to tour
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argon National Labor atory in the US to
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quote learn about chemical recipes for
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batteries and was also invited by Nissan
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the maker of the Nissan Leaf nobody was
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truly wary yet while that was the case
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China could Sprint ahead and build up a
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critical lead
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unnoticed kickstarting this industry
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initially came from the government
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simply buying EVS itself first in the
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form of taxis buses and government
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vehicles sure there were constant
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complaints from taxi drivers about the
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lack of charging infrastructure and much
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of this was far from profitable as first
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but it created guaranteed demand that
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companies like byd could base their EV
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foundations on in for context just the
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city of Shenzhen alone had 16,000 buses
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and 22,000 taxis when it went all
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electric so as you might imagine the
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whole country had plenty of government
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vehicles to give the industry an early
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boost with anyway once the tech was
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developed enough the government turned
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to the private Market with massive
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incentives buyers of so-called new
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energy Vehicles received Direct Cash
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subsidies often things like priority
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parking and most importantly these green
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license plates which they got almost
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immediately and pretty much for free
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meanwhile the blue license plates for IC
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cars in many big cities often required
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years of waiting winning a lottery and
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paying thousands of dollars in many
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cases this made Eevees a no-brainer
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almost regardless of their early
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economics probably the master stroke in
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this plan though was the government
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passing laws saying that those very
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generous subsidies would only be given
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to EES that used batteries made in China
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this meant that not only Chinese car
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brands but also almost all the
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international ones like Tesla and
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Volkswagen adopted almost exclusively
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domestic suppliers in China and since
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China was by far the most important EV
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Market in the world and also where many
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of the international Brands built their
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cars for export to most EVS from All
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Brands and even the ones meant for
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international markets got standardized
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around Chinese batteries and meanwhile
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last in this Sprint phase were Chinese
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firms like catl and byd going on buying
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spree for mining refining and other
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Upstream battery processes they bought
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up and built huge capacities ensuring
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that they had stable Supply and could
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drive prices down relentlessly and with
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that this phase was done before anyone
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really gave it a thought China owned
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many battery supply chains had
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competitive EV brands of their own and
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had even International brands from Tesla
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to Ford and Volkswagen standardized
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around their batteries of course
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eventually the rest of the world started
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waking up to this and realized that they
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were unhappy about their complete
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Reliance on China so this is when we
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enter stage to the
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marathon in the 2010s every car brand
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already agreed that the question was no
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longer if EVS would eventually be
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dominant but rather when that would
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happen and how we'd get there the race
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was on but luckily for China they had
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structural advantages at this stage too
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that allowed them to outmaneuver the
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competition much has been talked
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recently about researchers finding that
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China has spent a minimum of2 to30
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billion dollar on EV subsidies alone and
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even more than that for batteries and
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other related projects as well but even
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more important to companies early on
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than the specific subsidy amounts was
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the confidence that the central
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government would pick this direction and
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stick with its overall support for it
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for decades to come this predictability
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gave people the confidence to establish
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200 100 plus firms making EVS as tons of
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entrepreneurs wanted to give the once in
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a-lifetime Opportunity of a full
00:12:21
Automotive reboot a real try now
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obviously 200 is just way too many
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Brands and the first ones have already
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started to go out of business but having
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this government supported competitive
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frenzy meant that China could speedrun
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through three of the biggest problems
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electric cars have traditionally had
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first the brands very quickly made
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really competitive models for every
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segment that you can imagine from huge
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expensive SUVs to Luxurious minivans to
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cars that can have their battery swapped
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in 3 minutes to Tiny compact cheap cars
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that can drive in weird ways to ultra
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cars that can somehow even jump using
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air suspension every form factor and
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price point got covered just in case
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there was a market for it second the
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insane competition of course
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relentlessly drove prices down and as
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we've discussed made EES now even
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cheaper than combustion engine cars and
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third it also partially fixed charging
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ironically because these 200 plus Brands
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now literally couldn't sell many of
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their cars unless there were enough
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charges for them they themselves started
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building out their own networks much
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like Tesla I visited a parking lot in
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Shenzhen where I could see for example
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exclusive rows of chargers erected by
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the likes of Zer xang Lee Alo and more
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plus even a Neo battery swapping station
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all in one place these networks are a
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big boost on top of the public
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infrastructure in short the whole
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country smelled opportunity and pounced
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on it not only due to their own policies
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but also because they realized that
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existing car producing nations would
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have structural disadvantages in making
00:13:50
similarly aggressive moves our car
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companies are slower to Electrify
00:13:54
because they want to milk their existing
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combustion engine businesses for as long
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as possible our labor unions might end
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up with fewer jobs in an electric future
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so they want to slow things down too and
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our politicians fear losing elections if
00:14:07
they push things too aggressively as a
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result we of course kind of draged our
00:14:11
feet on the issue our EES while they are
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getting better are just a little less
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exciting and a little more expensive
00:14:17
while our charging networks are a little
00:14:18
too sparse compared to China's 2 and as
00:14:21
a result we're slowly falling behind
00:14:23
China in this Marathon phase 2024 sales
00:14:26
data for EVS shows the results of this
00:14:28
approach European sales actually briefly
00:14:30
declined by 3% last year as politicians
00:14:33
temporarily flip-flopped on subsidies
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and also slapped tariffs on Chinese
00:14:37
Imports and while us and Canadian sales
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were up a bit they are at risk of
00:14:41
slowing under Trump too meanwhile the
00:14:43
rest of the world but especially China
00:14:45
is absolutely racing ahead once again
00:14:48
with growth of 40% looking at this chart
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showing Global sales by month and by
00:14:53
country we can see just how much Chinese
00:14:55
sales are starting to dominate and also
00:14:57
that Chinese growth on its own basically
00:14:59
made up for all the weaknesses from
00:15:01
Europe and the us this year resulting in
00:15:03
25% Global growth overall and given how
00:15:07
competitive Chinese EVS are it's easy to
00:15:09
see why while many in the west have been
00:15:11
disillusioned by their choice of EVS I
00:15:13
talked to a bunch of private ride haing
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drivers like this guy who drove an
00:15:16
electric car from the Chinese brand Arc
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Fox and they all said that they drove
00:15:19
electric simply because both buying and
00:15:21
operating them was that much cheaper
00:15:24
given the prices and the sheer variety
00:15:26
you really have to start explaining why
00:15:28
you drive anything else but a Chinese EV
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in China at this point and a scary
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thought that you might had is that well
00:15:35
sure a lot of this was achieved by
00:15:36
Decades of subsidies and government
00:15:38
support that is kind of a sunk cost by
00:15:40
now the car companies exist their
00:15:43
vehicles are great the costs are below
00:15:45
those of IC cars and it's hard to
00:15:47
imagine how this Genie would ever be put
00:15:49
back into its bottle again this of
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course is a massive headache for legacy
00:15:53
car brands who used to completely
00:15:55
dominate the Chinese market but who have
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all half ased their e transition
00:15:59
Volkswagen for example was the leading
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brand in China and at some point they
00:16:03
made around 50% of their Global profits
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Here China was Volkswagen's country to
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lose but their weak electric lineup saw
00:16:11
them quickly lose massive share to their
00:16:13
domestic competitors that is a huge loss
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and more important to Volkswagen's
00:16:17
bottom line than all of its other
00:16:19
International troubles combined
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meanwhile just about every other Legacy
00:16:23
car brand saw similarly poor results as
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they all failed to Electrify fast enough
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for China and while Tesla did great in
00:16:30
the market initially by now they have
00:16:32
started to slip too in 2024 they fell to
00:16:35
just 2.9% market share in the country
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and they're now far behind juggernauts
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like BYT China is clearly the first
00:16:42
Major Market to become a big problem for
00:16:44
legacy automakers it won't be the last
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one I'm in Bangkok Thailand right now
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and I think this is the exact archetype
00:16:50
of a market that is flipping into the
00:16:52
favor of China right now here Japanese
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brands have historically had about a 90%
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market share but that started slipping
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recently byd GAC xang and Co have all
00:17:02
started expanding rapidly Thailand
00:17:04
doesn't have domestic brands of its own
00:17:06
to protect and will therefore gladly
00:17:08
accept China subsidizing the living hell
00:17:10
out of their electric transition why
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wouldn't they here too I've talked with
00:17:14
right haling drivers who have expressed
00:17:16
their clear economic preference for
00:17:17
Chinese Eves and the government of
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course won't mind them either as long as
00:17:21
the Chinese firms build local car
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factories to replace the Japanese ones
00:17:25
that they are displacing which they are
00:17:27
already doing it almost doesn't matter
00:17:29
Thailand is a large economy with 70
00:17:31
million people there are many countries
00:17:33
like Thailand and once the cost
00:17:34
advantages of Chinese EVS really start
00:17:36
hitting countries in places like South
00:17:38
America for example it's hard to imagine
00:17:40
that they'd say no to them on the long
00:17:42
term either the world is large and while
00:17:44
places like Europe and the US are now
00:17:46
protecting their own markets for now the
00:17:48
Volkswagens Toyotas and Fords of the
00:17:51
world have loads of other markets to
00:17:53
lose first now importantly of course far
00:17:55
from all developing countries are on
00:17:57
board turkey for example which has car
00:17:59
Ambitions of its own recently imposed
00:18:01
40% tariffs on their Imports while
00:18:03
Brazil passed new rules too which led to
00:18:05
Chinese Eevees clogging up Brazilian
00:18:07
ports at least temporarily and so
00:18:09
there's clearly a lot of push back to be
00:18:11
expected globally but China is betting
00:18:13
that time is on their side especially
00:18:15
when they've already reached cost-
00:18:16
Effectiveness with EVS While others are
00:18:18
still just theorizing about it and in
00:18:20
this environment having massive
00:18:22
overcapacity in things like battery
00:18:24
production is a kind of weapon wielded
00:18:25
by the country's most formidable
00:18:27
companies such as be ID a weapon that is
00:18:30
designed to both Drive weaker domestic
00:18:32
competitors out of the market eventually
00:18:34
but also one that should ensure that
00:18:35
International firms will have a
00:18:37
particularly rough time competing in a
00:18:38
market that they neglected for too long
00:18:42
okay for this video and my next I had to
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travel quite a lot and my constant
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travels and I'll see you in the next
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video
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[Music]