Why do I feel compelled to read certain books?

You're likely experiencing a strong engagement driven by dopamine release, which lights up your brain as you delve into topics that excite your curiosity.

What is the issue with traditional education?

Traditional education often forces students to learn subjects they're not interested in, which can stifle further curiosity and learning.

How does society impact our ability to learn?

Modern society inundates us with stimuli, making it difficult to distinguish between valuable information (signal) and noise.

What are intrinsic drivers of motivation?

Intrinsic drivers include curiosity, passion, purpose, autonomy, and mastery that motivate individuals beyond external rewards.

What is intelligent imitation?

It's a concept where individuals consciously imitate valuable perspectives and practices from others to create their unique value.

How can I effectively pursue my interests?

By creating a hierarchy of personal goals based on your genuine curiosity and developing clarity in your pursuits.

What are the benefits of writing down my thoughts or ideas?

Writing helps in exploring and structuring your thoughts, leading to clearer understanding and potentially novel insights.

Why is it important to consume information purposefully?

Purposeful consumption allows you to connect, apply, and create new perspectives, enhancing learning and personal growth.

Stop Trying To Be Unique... Do This Instead

00:31:46

https://www.youtube.com/watch?v=ShdG7cgGA2M

Zusammenfassung

TLDRThe video explores the significance of authentic curiosity in reading and learning, highlighting how dopamine influences engagement and the pitfalls of conventional education. It discusses the necessity of developing an intrinsic motivation system aligned with personal interests and the process of intelligent imitation to carve out unique perspectives. Practical steps are provided for achieving personal and professional goals through intentional information consumption, self-reflection, and creative output, ultimately promoting intellectual autonomy and fulfillment in one's pursuits.

Mitbringsel

📚 Reading should ignite curiosity and excitement.
💭 Dopamine plays a key role in learning engagement.
🏫 Traditional education can stifle interests.
🔄 Intelligent imitation helps in creating unique perspectives.
🎯 Establish intrinsic goals for personal fulfillment.
🚀 Clarity in goals leads to better decision-making.
📝 Writing enhances understanding and synthesis.
🌐 Purposeful consumption of information is crucial.

Zeitleiste

00:00:00 - 00:05:00
In the initial segment, the speaker reflects on the joy of reading and the dopamine response it triggers. They discuss the struggle of adhering to routine bedtimes while being captivated by books that spark curiosity, emphasizing that forced learning in schools can hinder the pursuit of genuine interests.
00:05:00 - 00:10:00
The speaker critiques modern society's overwhelming stimuli that drowns out signal from noise, questioning the practical utility of pursuing intellectual interests without tangible benefits. They ponder the worthiness of knowledge acquisition if it doesn't contribute to one's job or relationships, setting the stage for deeper exploration of intellectual pursuits.
00:10:00 - 00:15:00
Human development begins with imitation and cultural conditioning; the importance of understanding how beliefs form one's identity is highlighted. The speaker explains how strong attachments to beliefs can provoke emotional reactions similar to survival threats, leading to chaos in the mind if not properly managed.
00:15:00 - 00:20:00
Further emphasizing the mind's need for order, the segment introduces the concept of goal hierarchies that structure our actions according to societal expectations. The speaker contrasts extrinsic goals imposed by culture with intrinsic goals that stem from personal curiosity, advocating for clarity in daily actions driven by intrinsic motivation.
00:20:00 - 00:25:00
The speaker stresses the importance of gaining clarity through pursuing intrinsic goals that reflect one's passions and interests. Drawing on Mihaly Csikszentmihalyi's quote about independence from social rewards, they advocate for creating a personal vision and hierarchy of meaningful objectives for a fulfilling life.
00:25:00 - 00:31:46
The final segment outlines actionable steps for intellectual development, emphasizing the importance of selecting mentors, transitioning from passive consumption to active research, self-reflection, and discerning valuable insights. The speaker advocates for building a personal brand and using previous learnings to develop unique perspectives that can enhance one's impact in the creator economy.

Mind Map

Video-Fragen und Antworten

Why do I feel compelled to read certain books?
You're likely experiencing a strong engagement driven by dopamine release, which lights up your brain as you delve into topics that excite your curiosity.
What is the issue with traditional education?
Traditional education often forces students to learn subjects they're not interested in, which can stifle further curiosity and learning.
How does society impact our ability to learn?
Modern society inundates us with stimuli, making it difficult to distinguish between valuable information (signal) and noise.
What are intrinsic drivers of motivation?
Intrinsic drivers include curiosity, passion, purpose, autonomy, and mastery that motivate individuals beyond external rewards.
What is intelligent imitation?
It's a concept where individuals consciously imitate valuable perspectives and practices from others to create their unique value.
How can I effectively pursue my interests?
By creating a hierarchy of personal goals based on your genuine curiosity and developing clarity in your pursuits.
What are the benefits of writing down my thoughts or ideas?
Writing helps in exploring and structuring your thoughts, leading to clearer understanding and potentially novel insights.
Why is it important to consume information purposefully?
Purposeful consumption allows you to connect, apply, and create new perspectives, enhancing learning and personal growth.

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Untertitel

Automatisches Blättern:

00:00:00
when i read a new book i know i want to
00:00:01
continue reading it based on one thing
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i can
00:00:06
feel the areas of my brain
00:00:09
lighting up dopamine the words on the
00:00:11
page seem to
00:00:13
dig into my soul and my curiosity just
00:00:16
pulls me deeper and deeper into the
00:00:18
pages rampant thoughts
00:00:20
flood my mind and they keep me up past
00:00:22
my bedtime which is around like 9 p.m
00:00:24
nowadays but
00:00:26
it's hard to stick to that i have to
00:00:28
keep going down the rabbit hole i have
00:00:30
to keep learning i have to
00:00:32
understand and dissect every single
00:00:34
perspective there is on that specific
00:00:37
thing that is causing my brain to light
00:00:39
up so it lights up more if a book
00:00:41
doesn't do that for me
00:00:43
why why would i read it why would i
00:00:45
force myself to sit there and read
00:00:47
something that i'm not interested in i
00:00:50
feel like this is one big problem with
00:00:51
schools is that people are forced to
00:00:53
learn things that they aren't interested
00:00:54
in and then they never go on to learn or
00:00:57
pursue their curiosity again because
00:00:59
that's why we have the reward mechanism
00:01:01
in our brains
00:01:03
right
00:01:04
to help us separate signal from noise
00:01:06
that's what dopamine does the
00:01:08
unfortunate thing is that modern society
00:01:11
has set us up to drown in this dopamine
00:01:15
and
00:01:16
make it difficult to separate that
00:01:19
signal from noise not everything is
00:01:21
signal not every piece of entertainment
00:01:24
that crosses your screen is supposed to
00:01:27
cause that spike in dopamine and even
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then we aren't built
00:01:32
for that
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level of exposure and that level and
00:01:36
quantity of stimuli that's passing our
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eyes every single day now the real
00:01:41
question behind all of this is what is
00:01:43
the utility
00:01:44
why should i pursue my interest can i do
00:01:46
that
00:01:47
for full time if i'm not able to
00:01:50
actually
00:01:51
maintain this or have some kind of
00:01:53
utility behind reading or just pursuing
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your genuine curiosity if there's no
00:01:59
reason to do it if it doesn't pull in
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the money or
00:02:02
just fulfill some kind of need in your
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daily life aside from just entertainment
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which is also a good thing to do but if
00:02:09
there's no real world utility there's
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nothing kind of holding you accountable
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to
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pursuing those curiosities and keeping
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that reward mechanism in your head in
00:02:20
check and this has been one big thing
00:02:22
that's on my mind recently is
00:02:25
whether or not intellectual development
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or the pursuit of knowledge is actually
00:02:31
worth it right
00:02:32
why would it be worth it if my
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job or my relationships or other things
00:02:38
don't require me to actually do that if
00:02:41
there's no purpose behind
00:02:43
my
00:02:44
curiosity pursuits then why would i
00:02:46
continue doing that so that's what we're
00:02:49
going to explore in this video so from
00:02:51
the beginning of time or at least when
00:02:54
time began for you so when you were born
00:02:57
you've been copying other people you are
00:02:59
a copycat by design right how else would
00:03:03
you survive you when you were young your
00:03:06
parents taught you how to eat walk
00:03:08
use the bathroom we talked about this in
00:03:10
the last video but it's worth repeating
00:03:14
and i repeat myself quite a bit why
00:03:16
because why do you like music it's the
00:03:18
repetition that creates the feeling for
00:03:21
you there are only so many
00:03:23
foundational principles that
00:03:26
exist in my work in the work of many
00:03:28
others it's worth repeating
00:03:30
the important things and internalizing
00:03:32
those so internalize this understand
00:03:35
the concept of imitation
00:03:38
copying
00:03:40
cultural conditioning having others
00:03:42
opinions projected on you
00:03:45
you
00:03:47
unconsciously or subconsciously picking
00:03:49
up
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certain information from the stimuli
00:03:53
that you are exposed to and it forming
00:03:56
your identity your beliefs and other
00:03:58
things that can cause a lot of pain if
00:04:01
you attach to them if they are something
00:04:03
you need this is
00:04:06
also pertaining to survival and how we
00:04:08
have developed as human beings is that
00:04:12
humans are really the only being that
00:04:16
have a similar reaction
00:04:18
to when their beliefs are challenged
00:04:20
that they're attached to
00:04:22
as a similar reaction would happen
00:04:25
uh in our past lives when our survival
00:04:29
was threatened right someone who is
00:04:32
very set on let's say a religious belief
00:04:34
that has that challenged
00:04:36
they will do anything to
00:04:39
either confirm or just defend that
00:04:41
belief like their life depends on it
00:04:43
they go into
00:04:45
fight or flight and their their focus
00:04:48
narrows their perspective narrows on
00:04:50
that one specific thing and they get
00:04:52
attached to it and nothing else matters
00:04:54
at the moment it's just a belief it's
00:04:56
just a thought in your head and
00:04:59
that's what you're narrowing in on and
00:05:00
as you can see that can cause a lot of
00:05:02
pain and suffering and bring
00:05:03
past traumatic experiences to
00:05:06
the your sensory experience right now so
00:05:09
to add on to this the mind craves order
00:05:13
it hates chaos it hates entropy right
00:05:16
the mind tends towards disorder if we do
00:05:19
not maintain order in our minds or
00:05:21
understand how to navigate uh the chaos
00:05:25
so there is some kind of clarity and
00:05:27
order there then all things kind of go
00:05:30
to then you you start to
00:05:33
go back to an unconscious state and let
00:05:36
things affect you that shouldn't be
00:05:38
affecting you and you see this
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everywhere we're going to talk about
00:05:42
this very soon because it is a video
00:05:44
that i have not created yet but a
00:05:47
hierarchy of goals and
00:05:50
how everything revolves around that
00:05:52
every single thing you do revolves
00:05:54
around a hierarchy of goals whether you
00:05:56
are unconscious or conscious of it right
00:05:59
culture has a hierarchy of goals if
00:06:02
it tells you you need to get a job
00:06:05
that's a goal how do you do that you go
00:06:06
to school you learn those are all goals
00:06:09
right whether you want to label them as
00:06:11
goals or not or just check points
00:06:12
objectives quests
00:06:14
whatever games mimic
00:06:17
or have a hierarchy of goals you have
00:06:19
here's how you win the game here are the
00:06:21
quests or checkpoints or what you need
00:06:23
to do in order to get there and it makes
00:06:24
sense that's why we play these games
00:06:27
whether it be a cultural game or a
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corporate culture game where oh you need
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to show up at this time you need to get
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this amount of work done every single
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day x y and z extrinsic hierarchy of
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goals that you may not want to do and
00:06:41
may not provide that fulfillment as
00:06:43
opposed to you creating your own reality
00:06:46
by creating a intrinsic hierarchy of
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goals from the things that you're
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curious about and how they will lead to
00:06:53
a better life for yourself and this also
00:06:56
brings up the topic of sense making or
00:07:00
clarity because the mind craves clarity
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and we find clarity in these hierarchy
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of goals in these games which are
00:07:08
structured hierarchy of goals and in
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stories or other things that make sense
00:07:13
to us as human beings we have to label
00:07:15
something in order to understand it a
00:07:17
hand wouldn't be a hand
00:07:19
if a forearm wasn't there to support it
00:07:23
this word that i'm saying right now
00:07:25
would not make sense if i didn't have
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the words before it or
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the next word i'm about to say would not
00:07:32
make sense if i did not say this word
00:07:33
right this happens in all directions
00:07:35
across all planes of reality that we
00:07:40
latch on to and that's the exact thing
00:07:42
is that we have to
00:07:44
or we feel
00:07:46
the need to
00:07:48
understand the story that we are being
00:07:51
told at any given time who am i why am i
00:07:54
me because i understand i have clarity
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on what happened in the psychological
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past my memories that came up to form
00:08:02
who i am today and i may or may not have
00:08:05
a hierarchy of goals or a later part of
00:08:08
the story that is coming
00:08:11
that will form who i am in the future or
00:08:13
at least where my current identity will
00:08:15
lead to overcome the anxieties and
00:08:18
depressions of contemporary life
00:08:20
individuals must become independent of
00:08:22
the social environment to the degree
00:08:24
that they no longer respond exclusively
00:08:27
in terms of its rewards and punishments
00:08:29
to achieve such autonomy a person has to
00:08:32
learn to provide rewards to herself
00:08:35
she has to develop the ability to find
00:08:37
enjoyment and purpose regardless of
00:08:40
external circumstances that is a quote
00:08:42
from mihai chiksetmihai from his book
00:08:46
flow i highly recommend you check that
00:08:48
book out and this again is
00:08:51
something i harp on in every single
00:08:52
video the importance of creating a
00:08:55
vision for your future and a hierarchy
00:08:58
of goals to get there because it brings
00:09:00
clarity to your daily actions and bonus
00:09:03
points if you take into account the
00:09:06
intrinsic drivers steven kotler's five
00:09:08
intrinsic drivers are curiosity passion
00:09:11
purpose autonomy and mastery now this is
00:09:15
important extremely important so your
00:09:18
actions lead to a positive potential
00:09:20
reality because if you don't have this
00:09:22
in place as we talked about earlier with
00:09:24
entropy mental disorder not like having
00:09:27
a mental disorder but disorder of the
00:09:30
mind
00:09:32
is going to bring a lot of anxiety and
00:09:35
overthinking and uncertainty to your
00:09:36
daily actions and you're either going to
00:09:39
procrastinate or you just aren't going
00:09:41
to feel or reap the benefits of making
00:09:43
progress on a daily basis and so
00:09:46
shameless plug as always it's free but
00:09:48
my power planner you can get it in the
00:09:49
link in the description it helps you uh
00:09:52
write out this these visions goals
00:09:54
priority tasks etc etc the mark of a
00:09:56
person who is in control of
00:09:58
consciousness has the ability to focus
00:10:00
attention at will to be oblivious to
00:10:03
distractions to concentrate for as long
00:10:05
as it takes to achieve a goal and not
00:10:07
longer and the person who can do this
00:10:09
usually enjoys the normal course of
00:10:12
everyday life that is another quote
00:10:14
another banger quote from mihai which
00:10:17
except mihai enjoyment
00:10:19
is the main benefit of this vision goals
00:10:23
making sense of the world and having
00:10:24
clarity on your life direction success
00:10:28
is a game of intelligent imitation we
00:10:32
understand that imitation can be bad if
00:10:35
unconscious and creating things that we
00:10:37
attach to that cause suffering so we
00:10:40
need to do it intelligently or
00:10:43
in another way
00:10:44
consciously because
00:10:46
imitation or conditioning or programming
00:10:48
or anything else it can't be escaped
00:10:51
our mind processes information whether
00:10:53
we want it to or not whether we are
00:10:56
conscious of it or not so to make the
00:10:58
most of this survival mechanism this
00:11:01
imitation and conditioning we
00:11:04
have to take a step back and think
00:11:07
we have to think about the things that
00:11:10
are we are being exposed to whether it
00:11:12
be our environment is our environment or
00:11:15
at least our perception of our
00:11:18
environment conducive to our goals and
00:11:21
future
00:11:22
are the things that we consume on social
00:11:24
media
00:11:25
which direction are they going to lead
00:11:27
us in what echo chamber are we immersing
00:11:30
ourselves in and how is it going to
00:11:32
impact our future and you may think that
00:11:35
some negative opinions and
00:11:38
self-deprecating memes and other things
00:11:40
that you are exposing yourself to for
00:11:41
the sake of entertainment might not be
00:11:43
affecting you but it is and unless you
00:11:46
become conscious of that it's going to
00:11:47
be very hard to escape and you are going
00:11:49
to wonder
00:11:50
why is why is all of this happening to
00:11:53
me when you just aren't conscious of the
00:11:55
information that you are consuming so
00:11:57
this is the question are you allowing
00:12:00
the message of growth and progress and
00:12:04
abundance
00:12:06
to
00:12:06
go in go into your brain and allow that
00:12:09
to be the information that you process
00:12:11
and you
00:12:12
being in control over that or are you
00:12:15
letting the message of
00:12:16
fear and
00:12:18
self-deprecation and all of these
00:12:21
limiting beliefs what are you exposing
00:12:23
yourself to and again this brings up the
00:12:25
importance of pursuing your genuine
00:12:28
curiosity right if you're pursuing the
00:12:30
things that other people want for you in
00:12:31
terms of what you consume
00:12:33
then
00:12:34
you're going you may get stuck in this
00:12:37
trap of
00:12:38
moving in a negative life direction but
00:12:41
if you pursue what you truly want to and
00:12:43
this takes practice to actually notice
00:12:46
the feeling of excitement or the raise
00:12:48
the raised levels of dopamine in your
00:12:51
head you need to become conscious of
00:12:53
that and what causes that and one big
00:12:55
thing that has been on my
00:12:58
recommendation list pertaining to this
00:13:00
is to reread
00:13:02
your favorite book what is the book that
00:13:05
caused so much excitement that made you
00:13:06
read the entire thing uh you love that
00:13:09
author you recommend the book to
00:13:10
everyone reread that book and you can
00:13:12
start to notice
00:13:14
one you'll pick up
00:13:15
a completely different message the
00:13:17
second time around but you will also be
00:13:20
able to notice that and understand like
00:13:23
okay yes i am curious about this this is
00:13:26
intrinsic i can replicate this in other
00:13:29
things that i am consuming now this is
00:13:31
where things get interesting because i
00:13:34
am a fan of doing what you want with
00:13:37
your life and usually that
00:13:41
implies that you will be
00:13:43
pursuing the skills developing the
00:13:45
skills and other things that allow you
00:13:47
to make an income doing what you want
00:13:48
that doesn't have to be via
00:13:50
entrepreneurship but that's what i've
00:13:52
done for the past three to four years
00:13:54
and that's what i teach you can get a
00:13:55
job with these things you can do other
00:13:56
things but i'm going to speak
00:13:58
from the lens
00:14:00
of entrepreneurship the creator economy
00:14:03
and other things like that and you
00:14:06
make make this connection as we go on so
00:14:09
i'm going to throw up a graphic on the
00:14:11
screen and we're going to be referencing
00:14:12
this for the rest of the thing this is
00:14:16
the intelligent imitation process now i
00:14:19
also want you to understand that you
00:14:21
as a human being are a perspective
00:14:24
vessel
00:14:25
okay
00:14:26
everything is perspective
00:14:28
everything internalize this this can
00:14:31
truly impact your life on a deep level
00:14:35
everyone is arguing their own
00:14:38
perspective on something
00:14:41
based on their beliefs their values
00:14:43
their experiences everything that has
00:14:45
formed their perspective as of right now
00:14:48
so when you see someone in the comments
00:14:50
section
00:14:51
and they're like let's say you make a
00:14:53
post and you see someone in the comment
00:14:55
section and they're like oh no this is
00:14:56
wrong this is absolutely wrong
00:14:58
everything's relative to
00:15:00
an individual's perspective they don't
00:15:02
see if i were not to have
00:15:05
uh
00:15:05
primed this part of the video with the
00:15:07
fact that i'm talking from an
00:15:09
entrepreneurial mindset there could be
00:15:11
people in here that have not been
00:15:13
exposed or made aware of
00:15:15
the things that are actually possible
00:15:17
they'd be oh that's not no that's not
00:15:18
possible just go get a real job what are
00:15:21
you doing get a real job and fun fact 60
00:15:24
of future jobs have not even been
00:15:25
created yet like there's marijuana
00:15:27
therapists and uh
00:15:30
twitter ghost writers and other things
00:15:32
that like creators are creating their
00:15:34
own jobs that's a big theory and
00:15:36
philosophy of mine is that their creator
00:15:37
economy is
00:15:39
the future
00:15:40
so you get better at seeing other
00:15:43
people's perspective which is empathy
00:15:47
by
00:15:48
learning how to catch yourself when your
00:15:51
perspective or your focus gets very
00:15:52
narrowed in on one thing you zoom out
00:15:55
and you see the entire picture
00:15:57
one
00:15:58
quote of mine or tweet of mine is to
00:16:00
zoom in on what's important so your
00:16:02
values uh and other things like that and
00:16:05
zoom out from everything else that's
00:16:07
kind of a spin
00:16:08
on a herman hess quote that says uh
00:16:13
determine what is important and laugh at
00:16:15
the rest
00:16:16
it's as simple as that because with
00:16:18
perspective i like to think of it as a
00:16:20
camera right perspective is a camera and
00:16:23
most people have theirs on a tripod just
00:16:25
firmly planted in the ground i'm not
00:16:27
moving this this is all that matters and
00:16:30
then perception is the lens right and
00:16:33
now if i blur the lens you don't see the
00:16:36
full picture you have to assume what is
00:16:39
on the other side of that lens and make
00:16:41
sense of the story by yourself and feed
00:16:44
it to yourself so you think they're
00:16:46
wrong when in essence you're just
00:16:47
arguing the wrong side of the argument
00:16:49
to yourself because you can't move your
00:16:51
perspective so take your tripod out of
00:16:54
the ground and
00:16:55
move it around try to this is a skill
00:16:58
this is such a valuable skill to try and
00:17:00
mold your mind
00:17:01
to fit into the other person's shoes
00:17:04
and at least try to see what they are
00:17:06
seeing and even if you can't
00:17:08
who who cares and another quote
00:17:11
i'm just a quote machine today but
00:17:13
another quote is to
00:17:16
uh is that there is no right or wrong
00:17:19
there is only sense and nonsense
00:17:22
and so sense making we what we think
00:17:24
what you think is right from your
00:17:26
perspective is what you can make sense
00:17:28
of or what makes sense to you everything
00:17:30
else is wrong because you don't have the
00:17:32
awareness you don't have the world view
00:17:33
or experiences that made it make sense
00:17:36
to someone else attention is the new
00:17:39
currency
00:17:41
novelty is what grabs attention novel
00:17:44
perspectives are your unique way of
00:17:47
grabbing attention
00:17:48
right we talked about media and code in
00:17:50
the last one and the necessity of
00:17:52
learning how to capture attention but
00:17:54
this goes far beyond entrepreneurship
00:17:56
this goes for everyday life as well if
00:17:58
you want to be remembered or you want to
00:18:00
stick in people's heads and
00:18:03
be seen as valuable
00:18:04
because you're not just regurgitating
00:18:06
the things that you imitated
00:18:08
previously
00:18:10
you you have to view things from a new
00:18:12
perspective this goes for content this
00:18:14
goes for sales this goes for really
00:18:17
anything that you are putting out into
00:18:19
the world you are consuming based on
00:18:21
your curiosity you are connecting the
00:18:23
dots and then from your perspective
00:18:25
you're putting out a fresh and novel
00:18:29
perspective or just message on it that
00:18:32
makes sense to a group of people that
00:18:34
want to follow you right that's why you
00:18:37
like a specific book but not everyone
00:18:39
likes that specific book that's why that
00:18:42
book is your favorite and other people
00:18:44
may think oh that's yeah it's a good
00:18:45
book but it's not my favorite i don't
00:18:47
see why it's your favorite it's
00:18:48
perspective it's it's everything we've
00:18:50
talked about so far and that is why
00:18:53
saturation in the creator economy does
00:18:55
not exist if you understand this concept
00:18:58
of intelligent imitation how everything
00:19:00
is perspective and you are in the
00:19:02
business of creating a novel perspective
00:19:05
and making it make sense through stories
00:19:08
metaphors concepts example of a concept
00:19:12
intelligent imitation is just something
00:19:14
i made up it's a concept that
00:19:15
helps you understand this better and
00:19:17
again this going beyond
00:19:20
entrepreneurship and people just
00:19:21
following you or buying your products or
00:19:23
your services
00:19:25
this is what's going to get you hired
00:19:27
over the next person is you stick in
00:19:29
their mind you you cause that raisin
00:19:31
dopamine through a novel perspective to
00:19:34
let's say an employer that you
00:19:35
interviewed with and they're going to
00:19:38
stick in your you're going to stick in
00:19:39
their head because you're like wow that
00:19:40
guy actually that guy really made sense
00:19:42
that guy changed my mind
00:19:45
on this issue
00:19:46
and even even then it just lowers like
00:19:49
the necessity of having to actually
00:19:50
build your value because you're sticking
00:19:52
in people's heads and being remembered
00:19:55
by internalizing and practicing this
00:19:57
intelligent imitation concept now i'm
00:20:00
very big and i see i can see
00:20:03
the online landscape shifting quite a
00:20:05
bit when it first started out and maybe
00:20:07
a few years ago it was all funnels and
00:20:10
sales strategies and marketing and
00:20:12
clickbait and people have caught on to
00:20:14
it and it's the same thing with
00:20:15
corporation going back to individual and
00:20:18
what we talked about in the last video
00:20:20
about how communities as opposed to
00:20:22
corporations
00:20:24
are comprised of individuals
00:20:26
pursuing what they want under a
00:20:29
hierarchy of goals of a community like a
00:20:32
like-minded community pursuing what they
00:20:34
want and so with this i believe
00:20:36
things are shifting back and i see this
00:20:39
more often there are people that double
00:20:40
down on trust simplicity and
00:20:43
individuality they're making
00:20:46
a lot more money and making a much
00:20:49
bigger impact than those that are
00:20:50
doubling down on the tactics which is
00:20:53
like uh sales strategies and all these
00:20:56
marketing tactics like uh like urgency
00:20:59
and
00:21:00
countdown timers and all this stuff if
00:21:02
you can double down on trust simplicity
00:21:04
and individuality then you will win so
00:21:07
pretty much a personal brand with a
00:21:09
personal perspective
00:21:11
and time in the game so you build trust
00:21:13
by being
00:21:14
authentic you
00:21:17
display simplicity by making sense to
00:21:20
other people via a novel perspective
00:21:23
and
00:21:24
you
00:21:25
harp on individuality
00:21:27
by taking responsibility for your own
00:21:29
future so if you want to do all of this
00:21:32
and as with most of my videos i end them
00:21:35
with some kind of practical step-by-step
00:21:38
process to actually implementing this
00:21:40
information because now it all makes
00:21:42
sense to you but it's like okay what can
00:21:44
i actually do
00:21:45
to make this a reality reality for
00:21:47
myself what can i practice so step one
00:21:50
is choosing three to five mentors that
00:21:53
you aspire to be like and one thing to
00:21:56
go along with this is that as we've
00:21:58
learned you become what you consume so
00:22:01
consume in accordance with who you want
00:22:04
to become
00:22:05
and
00:22:06
the the thing with all of this is is
00:22:09
these should stick out to you these
00:22:11
should be
00:22:12
your favorite authors or your favorite
00:22:14
social media accounts or
00:22:16
really anything your favorite podcasters
00:22:18
youtubers the the internet right you
00:22:20
have access to people that
00:22:22
have a congruent voice that makes sense
00:22:25
to you so then you can take those and
00:22:27
make sense to others by combining them
00:22:30
and this goes far beyond just their
00:22:32
teachings right i'm a big fan of
00:22:34
emulation imitation whatever it may be
00:22:37
if you like their product why would you
00:22:40
not go and make a similar product for
00:22:42
yourself
00:22:44
right because you already know it sells
00:22:46
you already know all of the information
00:22:47
in there you hopefully have experience
00:22:50
with it before you actually go and sell
00:22:51
it but you're making it your own from
00:22:53
your own perspective in a way that you
00:22:54
understood it and you sell it to the
00:22:56
people that you have a congruent voice
00:22:59
with and again this goes beyond products
00:23:01
this goes what colors what brand colors
00:23:04
do they have how can you use those what
00:23:07
is their tone how do they speak how do
00:23:09
you want to speak how do you want to
00:23:10
write how do you want to design your
00:23:11
posts right it's like if you are just
00:23:14
perceptive if you're receptive of the
00:23:16
things around you
00:23:18
it's it's intuitive all of this online
00:23:21
business stuff is intuitive because
00:23:22
people are already doing it and there
00:23:24
are certain aspects of certain
00:23:25
businesses and certain people that you
00:23:27
like that you can pull from to form your
00:23:30
own unique and original brand content
00:23:33
products all of the above step two is to
00:23:37
stop consuming and start researching
00:23:41
right because consuming to me implies
00:23:43
that you aren't doing anything with
00:23:45
information you aren't
00:23:47
enacting the hermetic law of use right
00:23:50
you aren't using the information so
00:23:52
you're going to lose it by researching
00:23:56
right so let's say something lights up
00:23:58
your brain you re-read the first chapter
00:24:00
of your favorite book and you you take a
00:24:03
note right and this is all a process you
00:24:05
can get in my free guide uh seven days
00:24:07
to genius ideas it's my creative process
00:24:09
for actually doing all this stuff this
00:24:11
is
00:24:12
why this video is being created this is
00:24:14
kind of my process but if you want a
00:24:16
guided way of doing it link in the
00:24:18
description when you adopt the
00:24:20
perspective
00:24:22
of a researcher
00:24:23
everything starts to gain utility
00:24:26
right because you're actively trying to
00:24:29
connect and apply it to some something
00:24:31
there's intention and purpose behind
00:24:33
your consuming you're no longer on
00:24:35
social media to be entertained and
00:24:38
mentally masturbate you're there to
00:24:40
research you're there to take something
00:24:42
dissect it expand upon it summarize it
00:24:46
uh connect the dots to other things
00:24:47
you've learned and then form this new
00:24:49
perspective that you can go and create
00:24:51
and make sense to other people and
00:24:53
condense that information like we talked
00:24:55
about in the last video as well all of
00:24:56
these interconnect and you can see where
00:24:58
i'm going with this where
00:25:01
humans can process 126 bits of
00:25:04
information per second
00:25:05
and you reading something that takes you
00:25:08
60 million bits of information to
00:25:09
process and then you packaging it up
00:25:13
from a new perspective in a more
00:25:14
simplified way but still holding meaning
00:25:16
and value
00:25:18
you're helping other people learn that
00:25:20
same thing much much much faster than
00:25:22
you did because you have condensed that
00:25:25
information into let's say 10 million
00:25:27
bits and you've made it make more sense
00:25:29
so other people are developing
00:25:31
themselves faster because of you you're
00:25:34
improving their quality of life that is
00:25:36
extremely valuable so we've we kind of
00:25:38
just touched on this but step three is
00:25:41
to get in touch with yourself and write
00:25:43
it down you can't be
00:25:44
viewing these perspectives that you're
00:25:47
taking in
00:25:48
from a very narrow perspective where you
00:25:50
aren't you aren't giving yourself room
00:25:53
to
00:25:54
explore the other options and connect
00:25:55
the dots and expand your mind and
00:25:58
gain awareness on the other things
00:26:00
related to that right there's
00:26:02
there's the iceberg of opportunity that
00:26:04
i've talked about before where
00:26:05
what you consume is the tip of the
00:26:07
iceberg but then everything under it is
00:26:10
what you're trying to dissect and you
00:26:12
can get sucked into that iceberg and you
00:26:13
can turn that iceberg into an entire
00:26:15
career and you have to get in touch with
00:26:17
yourself because
00:26:19
that this isn't possible if
00:26:21
you aren't really conscious or you're
00:26:24
close-minded you have to breathe when
00:26:26
you like if your focus is narrowed
00:26:28
creativity is very hard to exist in that
00:26:30
head space if your focus is spatial and
00:26:33
expanded that's when creativity comes
00:26:35
into play because you can pull
00:26:37
from many different sources your your
00:26:39
mind is open to those things and it's
00:26:41
much easier to tap into i'm sure a lot
00:26:43
of you have experienced this it's like
00:26:45
sometimes you sit down or you're angry
00:26:46
or other things and it's like
00:26:48
your your mind is so fixated on a few
00:26:51
things that you can't even remember what
00:26:52
you ate for lunch the other day like it
00:26:54
takes a while but then when you are
00:26:56
stress free and you're open and ready to
00:27:00
receive information and you feel a bit
00:27:01
more creative you're in that spatial
00:27:03
awareness
00:27:05
place and you can pull and you're you
00:27:08
are much smarter when you're not
00:27:11
narrowly focused on something so and by
00:27:13
doing this you open up room for that
00:27:15
dopamine to be more accurate right you
00:27:18
are allowing that signal
00:27:21
to
00:27:22
separate the signal from the noise and
00:27:24
that is what you write down you note the
00:27:25
golden nuggets that cause excitement in
00:27:27
you when you are reading and so step
00:27:29
four is to dissect and distill that
00:27:32
right you aren't writing
00:27:34
their entire book you're taking a piece
00:27:36
out of it and then a piece out of
00:27:38
another book and a piece out of another
00:27:40
book and a piece from social media and
00:27:42
then you're expanding on these with your
00:27:44
personal experiences your
00:27:45
your summary and how it makes tends to
00:27:48
you may be a step-by-step process
00:27:51
relating to the problems that that
00:27:54
specific thing presents and
00:27:56
how to get to a better place and now you
00:27:59
can see this is forming the foundation
00:28:01
of articles posts
00:28:03
and
00:28:04
products for yourself so here's a more
00:28:06
structured way to do it you have the
00:28:09
sentence or just something that caught
00:28:10
your attention and now you want to
00:28:12
develop it you want to dissect it you
00:28:13
want to understand it deeper so here's
00:28:15
what you do you write down the topic
00:28:18
that it relates to a brief summary of
00:28:20
how you understand it
00:28:22
the common problems associated with that
00:28:25
topic the common benefits to overcoming
00:28:27
those problems
00:28:28
objections or limiting beliefs that
00:28:30
people have to solving those problems
00:28:33
personal experiences and stories you
00:28:35
have with that topic and a step-by-step
00:28:38
process for overcoming that problem and
00:28:41
reaping those benefits and so you may be
00:28:43
wondering okay dan well what can i do
00:28:45
with all that information it feels like
00:28:47
i'm just taking notes here well again
00:28:49
that's why i keep stressing the
00:28:50
importance of starting a social media
00:28:52
account or a personal brand because it's
00:28:54
not only for entrepreneurship it's a
00:28:56
modern day resume and that's where
00:28:58
employers are hiring from but you use
00:29:00
that information like if you're a
00:29:01
marketer or you are in the social media
00:29:04
space you see where i'm going with this
00:29:06
because this is all social media is its
00:29:07
problems benefits processes it's all of
00:29:10
this stuff so what you just wrote out it
00:29:13
forms a foundation of a blog post a
00:29:15
twitter thread an instagram carousel a
00:29:18
youtube video a podcast and then that
00:29:20
can be broken down into tweets reels
00:29:24
posts really anything and so that's how
00:29:26
you dissecting all of that information
00:29:29
from one little thing that you read from
00:29:31
say your favorite book is how you form
00:29:34
that unique perspective that novel
00:29:35
perspective that is going to separate
00:29:37
you from a quote-unquote competitor and
00:29:41
so after you do this for a while you
00:29:44
build this database of
00:29:46
just your intellectual property that you
00:29:49
can pull from at any given time because
00:29:51
this doesn't just stop after one thing
00:29:53
you do this time and time again i have
00:29:54
an entire database of all this stuff and
00:29:56
that's how i create these videos as i
00:29:59
come up with a topic and it's like okay
00:30:00
go to my database this one can help with
00:30:03
the intro this one can help with the
00:30:05
body this one can help with the
00:30:07
conclusion this will help make a bit
00:30:09
more sense here and like i've had people
00:30:12
question or ask me like well what's your
00:30:14
creative process behind all of this or
00:30:16
how are you so creative and it's like
00:30:17
it's structured it's not like i just
00:30:19
pull this out of my ass and start
00:30:21
talking and that's what nobody does like
00:30:23
the people that are super skilled at
00:30:25
this
00:30:26
and can do it off the cusp then yeah
00:30:29
that like that's good and that's what
00:30:30
all of us are aiming for and i can
00:30:33
definitely do that more than i was able
00:30:35
to previously but only because i
00:30:37
developed and understood the ideas in a
00:30:40
way that made sense to me so i can make
00:30:42
them make sense to you or at least the
00:30:44
people
00:30:45
that
00:30:46
connect with how i actually distill this
00:30:49
information for you
00:30:50
i hope this is making some like good
00:30:52
connections for you so that is it for
00:30:54
this video i appreciate you watching
00:30:57
as always
00:30:58
join modern master hq it's a private
00:31:00
community with personalized help all of
00:31:02
my social media branding performance
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marketing sales strategies it's
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00:31:09
running for
00:31:10
just monetizing your interest and
00:31:12
actually turning it into a full-time
00:31:14
income
00:31:15
and then there's digital economics
00:31:16
cohort which starts on june 14th it's a
00:31:19
running cohort so feel free to check
00:31:21
that out and then of course the free
00:31:23
products the power planner and seven
00:31:25
days to genius ideas which is my entire
00:31:27
creative process that we briefly went
00:31:29
over here but if you want a structured
00:31:31
way of doing it and a template
00:31:33
for building out that database of ideas
00:31:35
you can download that for free and with
00:31:37
all of that please like subscribe show
00:31:40
your support love interacting with you
00:31:42
guys in the comments and i will see you
00:31:44
in the next video