What are Instagram Reels Insights?

Instagram Reels Insights are analytics that provide deeper insights into the performance of each Reels post beyond basic metrics like views and likes.

How can I access my Reels Insights?

You can access Reels Insights by opening the specific reel and clicking 'view insights' on the banner or through the three dots in the bottom right corner.

What metrics can I see under Reels Insights?

You can see metrics under two sections: discovery (reach and plays) and interactions (likes, comments, shares, and saves).

Are there any privacy concerns with Reels Insights?

Yes, some insights like shares and saves can be location-dependent due to privacy regulations.

What does the account overview section provide?

The account overview section shows the breakdown of followers versus non-followers reached and the top performing Reels over time.

Will there be more features for Reels Insights in the future?

Yes, API access for Reels Insights is likely coming soon for deeper analytics.

What should I do to improve my Reels strategy?

Utilize the insights to identify what content works best and adjust your strategy accordingly.

Is there additional content available to help with going viral?

Yes, they offer a video with tips for going viral using Instagram Reels.

How often does the channel post videos?

The channel posts weekly videos aimed at helping users grow on Instagram.

How can I support more content about Instagram Reels?

You can support additional content by liking the video.

Instagram Reels Insights: Everything You Need to Know

00:04:16

https://www.youtube.com/watch?v=FPp2LwaKe3M

Zusammenfassung

TLDRThe video discusses Instagram's new Reels Insights feature, providing in-depth analytics for Reels content. It details how to access insights, which include discovery metrics (like reach and plays) and interaction metrics (like likes, shares, and saves). The insights help users understand performance trends and strategies for future content. Additionally, an overview of follower engagement and the best-performing Reels over time is available. The video concludes by encouraging viewers to watch additional content on going viral with Reels and to subscribe for more Instagram growth tips.

Mitbringsel

📈 New insights allow deeper content performance analysis.
🔍 Access insights easily from the Reels content screen.
🌍 Discovery metrics show reach and impressions of your Reels.
❤️ Interactions include likes, comments, shares, and saves.
📊 Overview section provides follower engagement data.
🔜 API access for Reels Insights is expected to arrive soon.
🎯 Adjust your strategy based on performance insights.
🆕 Instagram continues to enhance user analytics tools.
🚀 Watch the linked video for tips on going viral with Reels.
👍 Like the video to support more Reels content.

Zeitleiste

00:00:00 - 00:04:16
The video introduces Instagram Reels Insights, a new analytics feature that provides deeper insights into Reel performance beyond just basic engagement metrics like views and likes. It explains how to access these insights, which include two main sections: discovery and interactions. Discovery shows the reach and individual plays, while interactions highlight engagement metrics like likes, comments, shares, and saves. Understanding these metrics helps creators refine their Reels strategy based on what content resonates with viewers. Additionally, the video discusses a holistic view of insights through the account overview section, detailing follower engagement and top-performing Reels over a specified timeframe. Finally, it hints at upcoming API access for more detailed analytics, encouraging viewers to engage with the channel for ongoing tips and strategies for growing their Instagram presence.

Mind Map

Video-Fragen und Antworten

What are Instagram Reels Insights?
Instagram Reels Insights are analytics that provide deeper insights into the performance of each Reels post beyond basic metrics like views and likes.
How can I access my Reels Insights?
You can access Reels Insights by opening the specific reel and clicking 'view insights' on the banner or through the three dots in the bottom right corner.
What metrics can I see under Reels Insights?
You can see metrics under two sections: discovery (reach and plays) and interactions (likes, comments, shares, and saves).
Are there any privacy concerns with Reels Insights?
Yes, some insights like shares and saves can be location-dependent due to privacy regulations.
What does the account overview section provide?
The account overview section shows the breakdown of followers versus non-followers reached and the top performing Reels over time.
Will there be more features for Reels Insights in the future?
Yes, API access for Reels Insights is likely coming soon for deeper analytics.
What should I do to improve my Reels strategy?
Utilize the insights to identify what content works best and adjust your strategy accordingly.
Is there additional content available to help with going viral?
Yes, they offer a video with tips for going viral using Instagram Reels.
How often does the channel post videos?
The channel posts weekly videos aimed at helping users grow on Instagram.
How can I support more content about Instagram Reels?
You can support additional content by liking the video.

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Untertitel

Automatisches Blättern:

00:00:00
- What's going on, welcome to the video.
00:00:01
It's Ben here from Flick,
00:00:02
and today we're talking about
00:00:03
everything that you need to know
00:00:05
when it comes to Instagram Reels Insights.
00:00:07
So if you keep up with all things Instagram,
00:00:09
you know that Instagram recently rolled out
00:00:11
some insights for Reels,
00:00:13
their latest and greatest content feature.
00:00:15
So what we're gonna do in this video
00:00:15
is walk through everything that they've released,
00:00:17
how you can access that information,
00:00:19
and why it's such a game-changer.
00:00:21
So let's get right into it.
00:00:22
So Instagram Reels Insights are a new analytics section
00:00:24
that gives you some information
00:00:26
about each piece of Reels content that you're posting out.
00:00:29
Before this, you were really only able to see
00:00:31
the very basic information
00:00:32
that anyone on Instagram could see,
00:00:34
like views, likes, comments, et cetera,
00:00:36
the very basic levels of engagement,
00:00:38
but they have now gone a bit deeper
00:00:40
to give you a little more information
00:00:41
on how your content is performing.
00:00:43
And they've done this through a dedicated insights tab
00:00:45
for your Reels content, which looks very similar
00:00:47
to the other kind of insights you can access
00:00:49
for your other kinds of Instagram content that you may post.
00:00:52
So the next logical question is,
00:00:53
how do you actually access these new Reels insights?
00:00:55
So navigate to the reel
00:00:57
that you want to look for a little more information on.
00:00:59
If you go through your main feed
00:01:00
and you scroll to that piece of content,
00:01:02
once you open it up,
00:01:03
it will show a little banner across the bottom
00:01:05
that says view insights,
00:01:06
and all you have to do is click that
00:01:07
to then pop up the insights for that reel.
00:01:09
You can also access Reels Insights
00:01:11
for a specific Reel that you've posted
00:01:13
by clicking to open it fully
00:01:14
so it's showing the full screen,
00:01:16
and then by clicking the little three dots
00:01:18
in the bottom right corner.
00:01:19
Doing that will open up a bunch of options,
00:01:20
and then from there, click view insights
00:01:22
to populate the specific insights for that reel.
00:01:24
So once you've tapped into your insights,
00:01:26
there's gonna be two sections that you can see,
00:01:27
discovery and then interactions.
00:01:29
Discovery reveals the number of accounts you've reached
00:01:31
as well as the number of individual plays on that reel.
00:01:34
This is almost the equivalent to reach and impressions
00:01:36
that you would see on a normal post,
00:01:38
and this information can indicate
00:01:39
whether or not people are watching your videos once
00:01:41
or coming back to watch them again and again,
00:01:43
which is what we want.
00:01:44
So below discovery,
00:01:45
the next section you'll see is interactions.
00:01:46
And within interactions,
00:01:47
you'll see likes, comments, shares, and saves.
00:01:49
So while most of this information was accessible before,
00:01:52
Instagram has now given you the ability
00:01:54
to see how often people are sharing and saving your reel.
00:01:57
One note on that though,
00:01:58
this is location-dependent due to privacy regulations,
00:02:00
but understanding how many people
00:02:02
are sharing and saving your Reels is a huge indicator
00:02:04
to how much value they're associating with that post.
00:02:07
How often are they sharing it with their friends,
00:02:08
how badly do they wanna come back
00:02:10
and access this again later?
00:02:11
These are two very strong indicators
00:02:13
that you now have at your disposal to see what is working
00:02:16
versus what isn't for Reels
00:02:17
so that you can have the best strategy going forward
00:02:19
with your content for Reels.
00:02:21
So those are all the individual insights
00:02:22
you can see for each piece of Reels content,
00:02:24
but you can also now see more of a holistic approach
00:02:27
to your Instagram Reels insights
00:02:28
using your account overview section.
00:02:30
By navigating to the reach section of your insights,
00:02:32
you can see the amount of followers versus non-followers
00:02:35
you've been exposed to through your content,
00:02:36
and you can also see a breakdown
00:02:38
of which pieces of content or style of content
00:02:41
has actually brought you those unique impressions.
00:02:43
In addition to this,
00:02:44
you'll also be able to see the top Reels you've posted
00:02:46
for a given timeframe between seven and 30 days.
00:02:48
So if you are posting out consistent Reels content,
00:02:50
which we definitely recommend,
00:02:52
this is a great way to get a very top-level view
00:02:54
of what's working versus what isn't,
00:02:55
so you can allow this to shape your strategy
00:02:57
for what content you put on Reels more often.
00:02:59
So at the given point,
00:03:00
those are all the insights that we have access to
00:03:02
when it comes to Reels.
00:03:03
And Instagram certainly hasn't gone crazy here,
00:03:06
but it's a great start,
00:03:06
and we now have a lot more information
00:03:08
to make better decisions
00:03:09
when it comes to our Reels strategy over time.
00:03:11
Plus, this also means that API access for Reels Insights
00:03:15
is likely coming very soon,
00:03:17
which will allow us to provide you
00:03:18
with far more detailed and growth-oriented analytics
00:03:21
within Flick's analytics and insights suite,
00:03:24
which will allow you to have far more context
00:03:25
as to where your Reels impressions are coming from,
00:03:28
as well as which hashtags
00:03:29
are actually working on your Reels.
00:03:31
So get excited.
00:03:31
Even more help is on the way
00:03:33
to help you crush it on Instagram
00:03:34
and with Reels, specifically.
00:03:35
And if you're looking for some help with going viral
00:03:37
using Instagram Reels, we just posted a video,
00:03:40
highlighting our top tips to going viral using Reels,
00:03:43
and we just linked it in the card above.
00:03:44
So go ahead and watch that video.
00:03:46
It will be really helpful in improving your Reels strategy
00:03:49
and increasing the chances
00:03:50
that one of your videos goes viral.
00:03:51
So go ahead and click that video
00:03:52
and I'll see you over there.
00:03:53
If you're excited to finally have insights for Reels,
00:03:56
or if you want us to post more content
00:03:58
about Instagram Reels,
00:03:59
let's go ahead and smash that like button
00:04:00
so that we know that you wanna see more of it.
00:04:02
And if you're looking to grow on Instagram in general,
00:04:04
this is the channel to help you do it.
00:04:05
We post weekly videos here helping you do just that.
00:04:08
So don't forget to click subscribe
00:04:10
so you can see me again next week.
00:04:11
Thanks so much for watching.
00:04:12
Keep crushing it on Instagram and I'll see you the next one.
00:04:14
Peace.