What is the goal of the Mercedes AMG Petronas hospitality program?

To be the best in world sport hospitality.

What types of experiences do they offer to guests?

Private garage tours, viewing galleries, and exclusive events.

Who are some of the celebrities that attend their events?

Celebrities like Tom Cruise, Queen Latifah, and Roger Federer.

How does hospitality impact team performance?

It creates a comfortable environment for the team and enhances partner relationships.

What unique features will the Vegas Club have?

Live DJs, driver appearances, and themed experiences across three floors.

How does the team prepare for events?

They start planning over a year in advance and have specialized kits for different races.

What is the significance of the Monaco operation?

It includes a private penthouse and yacht, requiring extensive logistics.

What is the collaboration with Ritz Carlton about?

They are collaborating on a yacht experience in Monaco next year.

What is the overall philosophy of Mercedes-Benz hospitality?

To deliver luxury experiences in a relaxed and effortless manner.

The VIP Experience | How It Works: F1 Hospitality 🤩

00:06:35

https://www.youtube.com/watch?v=fl-tIcZO3u4

Zusammenfassung

TLDRThe Mercedes AMG Petronas Formula One team's hospitality program, led by Victoria Johnson and Sarah Morgan, aims to be the best in world sport. They provide unique experiences for guests, including private garage tours and exclusive viewing galleries, attracting A-list celebrities. The program enhances team performance and strengthens partnerships. Upcoming events include the Miami Club and the Vegas Club, featuring live entertainment and exceptional catering. The team emphasizes meticulous planning and attention to detail to deliver top-notch experiences, showcasing their commitment to excellence in hospitality.

Mitbringsel

🏎️ The goal is to be the best in world sport hospitality.
🎉 Unique experiences include private garage tours and viewing galleries.
🌟 A-list celebrities frequently attend their events.
🤝 Hospitality enhances team performance and partner relationships.
🌍 Upcoming events include the Miami and Vegas clubs.
🎶 Vegas Club will feature live DJs and driver appearances.
📅 Planning for events starts over a year in advance.
🚢 Collaboration with Ritz Carlton for a yacht experience in Monaco.
✨ Focus on delivering luxury in a relaxed manner.
🔧 Attention to detail is crucial for seamless delivery.

Zeitleiste

00:00:00 - 00:06:35
Victoria Johnson, the Marketing Operations Director for the Mercedes AMG Petronas Formula One team, introduces the team's goal of providing the best hospitality in world sports, emphasizing its importance for engaging shareholders and partners. Sarah Morgan, the Head of Hospitality and Events, details the unique experiences offered to guests, including private garage tours and exclusive viewing galleries during races, highlighting the presence of A-list celebrities and the luxurious brand image of Mercedes-Benz. The hospitality team, consisting of 10 specialists, works meticulously to create high-standard yet relaxed experiences, which enhance team performance and foster strong relationships with partners. The planning process for events begins over a year in advance, with tailored setups for different races, including special arrangements for high-profile events like Monaco. The team is expanding its hospitality offerings with new venues in Miami and Las Vegas, aiming to provide top-notch experiences with live entertainment and unique culinary options, showcasing Mercedes' commitment to excellence in hospitality.

Mind Map

Video-Fragen und Antworten

What is the goal of the Mercedes AMG Petronas hospitality program?
To be the best in world sport hospitality.
What types of experiences do they offer to guests?
Private garage tours, viewing galleries, and exclusive events.
Who are some of the celebrities that attend their events?
Celebrities like Tom Cruise, Queen Latifah, and Roger Federer.
How does hospitality impact team performance?
It creates a comfortable environment for the team and enhances partner relationships.
What are the upcoming hospitality events mentioned?
The Miami Club and the Vegas Club.
What unique features will the Vegas Club have?
Live DJs, driver appearances, and themed experiences across three floors.
How does the team prepare for events?
They start planning over a year in advance and have specialized kits for different races.
What is the significance of the Monaco operation?
It includes a private penthouse and yacht, requiring extensive logistics.
What is the collaboration with Ritz Carlton about?
They are collaborating on a yacht experience in Monaco next year.
What is the overall philosophy of Mercedes-Benz hospitality?
To deliver luxury experiences in a relaxed and effortless manner.

Weitere Video-Zusammenfassungen anzeigen

Erhalten Sie sofortigen Zugang zu kostenlosen YouTube-Videozusammenfassungen, die von AI unterstützt werden!

Untertitel

Automatisches Blättern:

00:00:02
foreign
00:00:03
[Music]
00:00:08
hi my name is Victoria Johnson I'm
00:00:10
marketing operations director for the
00:00:12
Mercedes AMG Petronas Formula One team
00:00:15
the overall goal of our Hospitality
00:00:17
program is to be the best in World sport
00:00:20
hospitality and events is integral to
00:00:23
our sponsorship platform it provides our
00:00:26
shareholders and our partners a platform
00:00:29
to invite c-level guests current
00:00:31
potential customers it also allows us
00:00:34
and them to invite a-listers and
00:00:35
influencers to the races hi I'm Sarah
00:00:38
Morgan I'm the head of hospitality and
00:00:40
events here at the Mercedes AMG Patronus
00:00:42
Formula One team some of our experiences
00:00:44
we offer to our guests when they're with
00:00:46
us at a race range from private garage
00:00:48
tours hosted by our amazing verbal team
00:00:51
they know more about F1 than anyone I've
00:00:54
ever met in my life we also offer
00:00:56
private viewing galleries where our
00:00:58
guests can sit at the back of the garage
00:01:00
during the race and really be a part of
00:01:02
the live actions we're very fortunate as
00:01:04
the Mercedes brand to draw a large crowd
00:01:07
of a-lister and celebrities through our
00:01:09
races as well not to mention our
00:01:10
incredible drivers are very well
00:01:12
connected to a lot of great celebs so we
00:01:15
get the pleasure of Hosting these guys
00:01:17
in the garage in the motor home and from
00:01:19
time to time in our Paddock Club as well
00:01:21
people from Tom Cruise to Queen Latifah
00:01:24
Roger feders and the list goes on and
00:01:27
we're always super thrilled to have them
00:01:28
at track I'm Mercedes-Benz brand is the
00:01:31
eighth largest brand in the world and
00:01:33
its philosophy is all around luxury
00:01:35
investing class we try and take that
00:01:38
forward into all of our hospitality and
00:01:40
events
00:01:41
the Mercedes experience for us it's a
00:01:44
unique experience it's like being part
00:01:46
of a special club or part of a family
00:01:48
and that's how we pride ourselves our
00:01:51
hospitality is to the highest standard
00:01:54
but in a very relaxed effortless way I
00:01:57
have a team of 10 people on my
00:01:59
hospitality and events team that operate
00:02:01
everything to do with hospitality at the
00:02:04
company
00:02:05
I have a core team of people from
00:02:08
designers to project managers to
00:02:10
hospitality and event Specialists and
00:02:12
they all come together to deliver these
00:02:14
phenomenal experiences Hospitality can
00:02:17
add to Performance of the team in many
00:02:18
ways we ensure that the team has a
00:02:21
relaxed comfortable environment to work
00:02:24
in and to be successful in it also
00:02:26
allows us to host our existing partners
00:02:29
and ensure they have an amazing time and
00:02:32
want to resign and join us again for
00:02:34
future years it also allows our
00:02:36
commercial team to bring in prospects
00:02:37
and ensure that they're going to have an
00:02:39
absolutely seamless VIP top-notch
00:02:42
experience
00:02:43
hospitality and events gives us a
00:02:45
platform to illustrate our brand and our
00:02:48
brand standards it provides us an
00:02:50
opportunity to showcase Mercedes-Benz
00:02:53
and also showcase our portfolio of
00:02:55
Partners also putting a little bit of
00:02:57
our team identity so the creative
00:03:00
process for all of our spaces starts
00:03:02
more than a year out if you can believe
00:03:03
it from races and events we have three
00:03:05
different kits that travel around the
00:03:07
world to cater to the different spaces
00:03:09
different sizes and different needs of
00:03:11
every race we also have additional kit
00:03:13
for exceptional races such as Monaco
00:03:15
which require a totally different kit
00:03:17
and setup so the process is long and
00:03:20
very technical we work very closely with
00:03:23
the design and production teams to
00:03:25
ensure that we're delivering top-notch
00:03:28
Hospitality experiences in line with our
00:03:30
brand ambition and in a beautiful space
00:03:32
so we're doing quite a lot of
00:03:33
exceptional Hospitality this year and in
00:03:36
coming years first and foremost being
00:03:38
our Monaco operation where we operate
00:03:40
not our standard Paddock Club but an
00:03:42
Department private apartment Penthouse a
00:03:45
private yacht and a huge Paddock program
00:03:48
as well so this requires a whole
00:03:50
different set of equipment and team to
00:03:53
operate and manage the logistics are
00:03:55
huge we're also trying to implement
00:03:56
ongoing Trackside Hospitality at some of
00:04:00
the new Big races such as Miami and
00:04:02
Vegas this year in Miami we did for the
00:04:05
second time our Miami club which is a
00:04:07
huge Trackside operation that can house
00:04:10
up to 850 people with live DJs live
00:04:13
entertainment and a whole bunch of
00:04:15
exciting action so 2023 saw our second
00:04:17
edition of the Miami Club this club was
00:04:20
born out of a need for more space for
00:04:23
our existing Partners to host more
00:04:25
guests the demand was just too strong so
00:04:27
we needed another space we're able to
00:04:28
offer live DJs driver appearances and
00:04:33
incredible Trackside views of the race
00:04:35
for the first time in 2023 we will see a
00:04:38
Formula One race come to Vegas so we
00:04:41
will have our Vegas club situa waited on
00:04:43
turn four that can hold up to 850 guests
00:04:46
this is going to be the Best in Class
00:04:48
Hospitality with top-notch catering
00:04:51
local entertainment that you only get to
00:04:53
see at private shows normally in Vegas
00:04:54
we'll have live DJs International DJs
00:04:58
and also the chance to see drivers come
00:05:01
and do a driver appearance the club will
00:05:03
span over three floors with each floor
00:05:06
having a totally different theme and
00:05:07
Vibe with different opportunities on
00:05:09
every floor to see exciting
00:05:10
entertainment and experience different
00:05:12
Cuisine the Vegas club gives us the
00:05:14
opportunity to showcase to our partners
00:05:16
and their guests why we at Mercedes are
00:05:19
best in class at what we do
00:05:21
we've had some real successes with our
00:05:23
Miami club and we're now going to take
00:05:25
that forward into the Vegas club this
00:05:27
year
00:05:28
we have created a great platform a great
00:05:31
look and feel we have started to
00:05:33
identify different areas of
00:05:35
entertainment but we want to push
00:05:36
ourselves further and hopefully Vegas
00:05:38
club at the end of the year will be a
00:05:40
step towards that hospitality and events
00:05:42
is a huge opportunity for us to stay
00:05:45
ahead of the competition Formula One is
00:05:47
evolving at a really really fast pace
00:05:49
and therefore we will continue to invest
00:05:51
and involve our hospitality and events
00:05:54
platform we've created this special set
00:05:56
of clubs with Vegas club and Miami club
00:05:58
and we're going to further extend that
00:06:00
out to Silverstone and Singapore next
00:06:02
year we're collaborating with the Ritz
00:06:05
Carlton on their Ritz Carlton yacht
00:06:07
which will be in Monaco next year we're
00:06:09
always looking for that extra thing we
00:06:12
can do to deliver a unique experience to
00:06:14
our partners our hospitality and events
00:06:16
take a huge amount of hours of hard work
00:06:19
watching them come to life the attention
00:06:22
to detail and the seamless delivery it's
00:06:24
one of the best feelings in the world
00:06:28
[Music]
00:06:29
[Applause]
00:06:29
[Music]
00:06:33
thank you