Laziest Way to Make Money Online In 2025 ($100/day+)
Zusammenfassung
TLDRIn this video, the speaker emphasizes that while there is no quick way to get rich, there are smarter methods to achieve financial success. He evaluates various business models, including drop shipping, social media marketing agencies, software development, affiliate marketing, and digital products. The speaker concludes that digital products 2.0, enhanced by AI and modern platforms, is the most efficient and 'laziest' way to make money, offering low upfront costs, high scalability, and minimal risk. He encourages viewers to seize the opportunity in the growing digital product market before it becomes overly competitive.
Mitbringsel
- 💡 There is no get-rich-quick scheme, but smarter ways exist.
- 📈 Digital products 2.0 is the laziest way to make money.
- 💰 Upfront capital for digital products is low ($100-$200).
- 🚀 Digital products are highly scalable with minimal effort.
- ⚠️ Drop shipping has high risk and difficulty.
- 📉 Affiliate marketing requires building a personal brand.
- 🧠 AI has revolutionized the creation of digital products.
- 📊 The digital product market is projected to double in size.
- 🛠️ Platforms like WAP simplify the selling of digital products.
- ⏳ Timing is crucial; entering the digital product market now is advantageous.
Zeitleiste
- 00:00:00 - 00:05:00
The speaker emphasizes that there is no quick or easy way to get rich, but there are smarter and quicker methods. They promise to reveal the laziest way to make money by evaluating various business models, highlighting that laziness can often lead to smarter choices. The speaker, a successful entrepreneur with diverse business experiences, aims to help viewers find the most efficient way to earn money without excessive effort.
- 00:05:00 - 00:10:00
The speaker discusses the stigma around wanting to make money with minimal effort, arguing that hard work alone does not guarantee wealth. They stress the importance of choosing the right business model, as some require more effort than others. The video aims to identify the laziest business model by comparing five different models based on categories like upfront capital, scalability, fulfillment, risk, and difficulty.
- 00:10:00 - 00:15:00
The speaker begins evaluating the drop shipping model, noting that while it seems easy, it involves significant upfront capital for product testing and has moderate scalability. Fulfillment can be stressful due to reliance on suppliers, and the model carries high risk and difficulty due to competition and market trends. Overall, drop shipping requires a lot of effort and a high-risk tolerance to succeed.
- 00:15:00 - 00:20:00
Next, the speaker analyzes the social media marketing agency (SMMA) model, which has low upfront capital and is beginner-friendly. However, scalability is limited as each new client adds more work. Fulfillment can be managed through contractor arbitrage, but managing a team and clients can complicate the process. The risk is low, but the difficulty is moderate due to increased competition and the need for various skills.
- 00:20:00 - 00:27:50
The speaker discusses software as a business model, highlighting its high upfront capital requirements and difficulty level. While it offers high scalability, the fulfillment process is complex and requires ongoing development. The risk is significant, especially for beginners, making it a challenging model to succeed in. Finally, the speaker introduces affiliate marketing, which has low upfront costs and moderate scalability, but requires building an audience, making it less appealing for those seeking minimal effort.
Mind Map
Video-Fragen und Antworten
Is there a way to get rich quickly?
No, there is no such thing as get-rich-quick; however, there are smarter ways to make money.
What is the laziest way to make money?
The laziest way to make money is through digital products 2.0, which leverages AI and modern platforms.
What are the key factors to consider when choosing a business model?
Key factors include upfront capital, scalability, fulfillment, risk, and difficulty.
Is drop shipping a good business model?
Drop shipping has high risk and difficulty, making it less appealing for those seeking minimal effort.
What is the upfront capital required for digital products?
The upfront capital for digital products 2.0 is around $100 to $200.
How scalable is the digital products model?
Digital products are highly scalable, allowing for thousands of sales without additional work.
What is the risk level associated with digital products?
The risk is low, as platforms like WAP are free to use.
What makes digital products easier to create now?
Advancements in AI and product hosting platforms have significantly lowered the barriers to entry.
What is the projected growth of the digital product market?
The digital product market is projected to double in size over the next 5 years.
Why is affiliate marketing not considered a primary business model?
Affiliate marketing often requires building a personal brand, which many people may not want to do.
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- 00:00:00So, I want to make something very, very
- 00:00:01clear to you. There is no such thing as
- 00:00:04get-rich quick. There's no such thing as
- 00:00:06get-rich easy. But there is such a thing
- 00:00:08as get-rich quicker and get rich easier.
- 00:00:10So, whatever you do in life, you're not
- 00:00:11just going to magically snap your
- 00:00:13fingers and all of a sudden make money.
- 00:00:14But there are definitely ways that you
- 00:00:15can make your life a lot easier because
- 00:00:17their quote unquote laziness leads them
- 00:00:19to evaluate all the opportunities and
- 00:00:21choose the opportunity that has the best
- 00:00:23ROI, the best vehicle to get them to
- 00:00:24their destination. So, in today's video,
- 00:00:26I have a very simple promise for you.
- 00:00:27I'm going to show you the laziest way.
- 00:00:28And by the way, don't ever let anyone
- 00:00:30shame you for looking for the laziest
- 00:00:31way. A lot of times the laziest
- 00:00:33translates into the smartest. So, I'm
- 00:00:34going to show you the laziest way to
- 00:00:36make money this year. And we're going to
- 00:00:37do that by evaluating all the different
- 00:00:39business models out there and get to the
- 00:00:40bottom of really what makes the most
- 00:00:42sense for you at your career
- 00:00:44stage. All right. So, listen. As a
- 00:00:46ninefigure entrepreneur, I've been asked
- 00:00:48this question over and over and a lot of
- 00:00:50people I come from a very unique
- 00:00:51perspective because I own multiple
- 00:00:53software companies. I own multiple
- 00:00:54physical product brands. For example,
- 00:00:56like my eyewear business. I got my start
- 00:00:57doing service businesses. I've been one
- 00:00:59of the most successful people in digital
- 00:01:01products probably ever. And at least at
- 00:01:02this current time, I'm the number one
- 00:01:03digital product expert in the world. And
- 00:01:05as I said, going back to my software
- 00:01:06companies, one of the companies that I
- 00:01:08own is a company that helps people with
- 00:01:09digital products. And at the time of
- 00:01:10recording this at least, people make
- 00:01:12about $100 million a month on my
- 00:01:14platform. So, I'm in this very
- 00:01:15interesting position where, you know,
- 00:01:16I've had service businesses, I have some
- 00:01:18bootstrap software companies, I have
- 00:01:20some VC funded software companies, I
- 00:01:22have physical product brands, I have
- 00:01:23consumable brands. Like, my investment,
- 00:01:25my empire is so far reaching. So, I'm
- 00:01:26not really married or obsessed over any
- 00:01:28one model. They can all work. I'm just
- 00:01:30trying to be honest with you guys and
- 00:01:31show you which one is really the laziest
- 00:01:33one, aka the smartest path. So that way,
- 00:01:35you're not working 60, 70 hours a week
- 00:01:36on this thing that may or may not work.
- 00:01:38So, that's why in today's video, we're
- 00:01:39going to answer a very simple question.
- 00:01:40How can you make the most amount of
- 00:01:42money with the least amount of effort?
- 00:01:43You see, in 2025, there's this whole
- 00:01:45stigma, you know, there's this whole uh
- 00:01:47grind culture where anyone asking this
- 00:01:49question should be shunned for wanting
- 00:01:50to make money with minimal effort. And
- 00:01:52as someone who has taught thousands and
- 00:01:54thousands and thousands of aspiring
- 00:01:56entrepreneurs how to make money online,
- 00:01:57to be honest, at this point it might
- 00:01:58even be millions. I want to tell you
- 00:02:00something very important. Asking what is
- 00:02:02the laziest, which to me really just
- 00:02:04means the smartest, the highest ROI way
- 00:02:06in terms of how much you put in versus
- 00:02:08how much you get out. Like as an
- 00:02:09investor, for example, I'm always
- 00:02:11looking at deals and I'm going, how can
- 00:02:12I make the highest return, have the
- 00:02:14largest delta from what I put in
- 00:02:15compared to what I get out? Why should
- 00:02:17business be any different or side
- 00:02:19hustles or online businesses be any
- 00:02:20different? Like it's a very valid
- 00:02:22question to ask and you should not be
- 00:02:23shamed for wanting to be a bajillionaire
- 00:02:24and you know work your face off for 30
- 00:02:26years and you know sleep on a mattress.
- 00:02:28It's like no your business can work for
- 00:02:29you and you can build a lazy business
- 00:02:31that works for you rather than you being
- 00:02:32a slave to business. So this is a very
- 00:02:34valid question. Don't let anyone the
- 00:02:35whole hustle hustle culture thing like
- 00:02:37try to shame you for asking this
- 00:02:39question. And listen, I'm sure you've
- 00:02:40seen this and I'm sure you're sick of
- 00:02:41it. You know how many videos have you
- 00:02:42seen on YouTube telling you the reason
- 00:02:44that you're not a millionaire is because
- 00:02:45you're just simply not working hard
- 00:02:46enough? Okay, cool. So, using that same
- 00:02:48logic, is that the reason why nurses,
- 00:02:50teachers, and construction workers
- 00:02:52aren't millionaires because they just
- 00:02:53don't work hard enough? Of course not.
- 00:02:54We know that's ridiculous. Those are
- 00:02:56some of the hardest working
- 00:02:57professionals out there. You see, hard
- 00:02:58work is just one component of becoming
- 00:03:00rich. And the richest people on earth,
- 00:03:02they know this. They understand this. As
- 00:03:04Warren Buffett once famously said, it's
- 00:03:06not about how hard you row, it's about
- 00:03:08what boat that you're in. So, in very
- 00:03:10simple terms, the business model you
- 00:03:11choose is more important than the hours
- 00:03:13you dedicate to it. Some business models
- 00:03:15require more work than others to achieve
- 00:03:17the same result. That is quite frankly a
- 00:03:19fact. So today I'm going to help you
- 00:03:21find the laziest business model. I'm
- 00:03:23going to compare five different business
- 00:03:24models. And by the way, this is speaking
- 00:03:26from experience. Not a, hey, well, I
- 00:03:28think this one's harder. I think this
- 00:03:30like, by the way, coming from someone
- 00:03:31who's made a million dollars in profit
- 00:03:33with every single one of these models.
- 00:03:35Literally every single one of them. And
- 00:03:36some of these models I've made up to
- 00:03:37$100 million from. So like, trust me, I
- 00:03:39know what I'm talking about when I speak
- 00:03:40about this. and we're going to compare
- 00:03:41them to find the one that allows you to
- 00:03:43make the most money with the least
- 00:03:45effort. So to compare these business
- 00:03:47models, let's use five categories to
- 00:03:49accurately assess which business model
- 00:03:51is truly the laziest. The first one is
- 00:03:54upfront capital. Now the capital
- 00:03:55category measures the minimum dollar
- 00:03:57amount you need to spend to start the
- 00:03:59business and get it off the ground. Next
- 00:04:01is scalability. Now scalability measures
- 00:04:03your ability to make more money without
- 00:04:05doing additional work. Next we look at
- 00:04:07fulfillment. Now, fulfillment measures
- 00:04:09how challenging it is to deliver
- 00:04:11whatever it is that you're selling.
- 00:04:12Next, we look at risk. Now, different
- 00:04:14business models have various levels of
- 00:04:16risk. Risk is usually linked to time and
- 00:04:19capital. And by the way, I am not a fan
- 00:04:21at all of risk when it comes to starting
- 00:04:24a business. Now, later on in your life,
- 00:04:25you can take big bets. A lot of times
- 00:04:27when I start companies or, you know,
- 00:04:28even my existing businesses, the other
- 00:04:30day, we sent a half million dollar wire
- 00:04:32for our next batch of product for the
- 00:04:33eyewear company. Or for example, when I
- 00:04:35started Big Day, my consumable brand, we
- 00:04:37put almost a million dollars into stock
- 00:04:39just from the get-go. And as time goes
- 00:04:40on, you can put more risks into these
- 00:04:42businesses. These days, I'm taking very,
- 00:04:43very big risks in terms of my capital,
- 00:04:45in terms of how much money I'm investing
- 00:04:47in businesses. That's really what I've
- 00:04:48been doing majority of last year in my
- 00:04:50free time is just buying up a lot of
- 00:04:51companies. And usually each month I
- 00:04:52reveal one of those. I'm sure some of
- 00:04:54you guys saw I took a major stake in a
- 00:04:56company called WAP as a coowner. Whether
- 00:04:57it be that or another one of my
- 00:04:59companies, LRA, that I invested in last
- 00:05:00year. I'm currently a shareholder in
- 00:05:02that company. We just got accepted into
- 00:05:03Y Combinator and in a few months when we
- 00:05:05open up our first official round, I
- 00:05:07would have made about a 15x in that
- 00:05:09company. So all of these are great, but
- 00:05:10they're risks. They're big money risk. A
- 00:05:12lot of times these risks cannot work
- 00:05:13out. So me in my career stage, you know,
- 00:05:15if I write the checks that I do and
- 00:05:17things don't work out, if I invest money
- 00:05:18into this company or that company, it's
- 00:05:20okay because I have the risk tolerance
- 00:05:22and I'm farther into my career. Whereas
- 00:05:23when I first started, I'm really not a
- 00:05:25big fan of risk until you've had many,
- 00:05:26many years under your belt as an
- 00:05:28entrepreneur. Next is difficulty. Now,
- 00:05:30difficulty measures how hard it is to
- 00:05:32understand the business model and how
- 00:05:34much trial and error is involved in
- 00:05:36building a successful business. So, to
- 00:05:38truly find the laziest business model,
- 00:05:40we really need to start by finding the
- 00:05:42business model that meets these
- 00:05:43following criteria. Upfront capital is
- 00:05:45low, scalability is high, fulfillment is
- 00:05:48easy, risk is low, and difficulty is
- 00:05:51easy. If we can get one that has all of
- 00:05:53these, well, then amazing. We are in
- 00:05:55business. Now listen, I know there are
- 00:05:57thousands of entrepreneurs out there
- 00:05:58telling you how easy it is to make money
- 00:06:00with the model that they use. As I
- 00:06:02mentioned to you before, there's one
- 00:06:04very key difference between them and me.
- 00:06:07The reason that these people tell you
- 00:06:08that their business model is the easiest
- 00:06:10is because that is the model that they
- 00:06:12succeeded in. I have succeeded in all of
- 00:06:14these models either previously or
- 00:06:16currently still in this moment. So, that
- 00:06:18is why you truly came to the right place
- 00:06:20with this video because I have a full
- 00:06:22360 view of all of them and I truly
- 00:06:25understand which business models you can
- 00:06:27make the most amount of money with with
- 00:06:28the least effort. So, as I said, today
- 00:06:30I'm going to share behind the scenes of
- 00:06:32some of the most popular online business
- 00:06:33models. As I mentioned, no one is more
- 00:06:35qualified to share this on YouTube
- 00:06:37because I've succeeded with all these,
- 00:06:38whether that be consumable brands,
- 00:06:40software, digital products, agency
- 00:06:42services, once again, physical products,
- 00:06:43and with most of these businesses, I
- 00:06:44have multiple companies within those
- 00:06:46product categories. So, let's start with
- 00:06:48one of the most common online business
- 00:06:50models, drop shipping. I mean, drop
- 00:06:51shipping seems pretty easy, right? You
- 00:06:53just find a product that people like,
- 00:06:54you find a supplier from a country like
- 00:06:56China. You list a product on your
- 00:06:58website, and the sales start rolling in.
- 00:06:59Voila. Surely. And the best part is that
- 00:07:02all of the fulfillment is taken care of
- 00:07:03by your supplier. Well, my friend, I
- 00:07:05wish it was this easy, but
- 00:07:07unfortunately, it's not. So, let's see
- 00:07:09how drop shipping stacks up in our five
- 00:07:11categories. Starting with upfront
- 00:07:13capital. You see, one of the most
- 00:07:14expensive parts when it comes to
- 00:07:16starting a drop shipping business is
- 00:07:18finding a winning product or at least a
- 00:07:20legal one. Anyways, that usually
- 00:07:22requires weeks if not months of running
- 00:07:24paid ads just to see whether you have
- 00:07:25found a product that actually sells.
- 00:07:27Then when it comes to scalability, I
- 00:07:29mean to be honest, it really depends.
- 00:07:30Traditional drop shipping isn't scalable
- 00:07:32at all. Drop shippers continue to test
- 00:07:34products, always closing old stores that
- 00:07:36are dying and building new stores for
- 00:07:38the next fad or the next product that
- 00:07:40they find that's a winner, but then
- 00:07:42fades over time. So, if you're building
- 00:07:43real actual brands like I do with my
- 00:07:46e-commerce products, then yeah, sure, it
- 00:07:48can be very scalable. But then again, I
- 00:07:49say that and there's issues all the
- 00:07:51time. You know, even just yesterday,
- 00:07:52listen, it wasn't a massive order. It
- 00:07:54was only about a,000 units. So, those
- 00:07:55thousand units of one of our SKs at the
- 00:07:57Iowa company, whatever, that's 125 grand
- 00:07:59worth of sales or stock. So, it's a very
- 00:08:01small part of our order. But anyways, in
- 00:08:03the production, there was some
- 00:08:04discoloration for us. That's not
- 00:08:05acceptable. We're never going to sell
- 00:08:06that to our customers. So, there we go.
- 00:08:07Now, I'm set back 2 to 3 months on that
- 00:08:09specific skew. So it is scalable but you
- 00:08:11can you know anytime you're making
- 00:08:13anything tangible there can be a lot of
- 00:08:14issues involved. But anyways back to the
- 00:08:16point if we're doing it like this and
- 00:08:17you know building a real brand and all
- 00:08:18that stuff that doesn't fall under
- 00:08:20traditional drop shipping anymore. These
- 00:08:22businesses are highly complex with
- 00:08:23multiple parties being involved along
- 00:08:25the supply chain. So building a real
- 00:08:27brand compared to drop shipping those
- 00:08:29are two very different things. Now when
- 00:08:30it comes to fulfillment yes you know
- 00:08:32majority of it is done for you for the
- 00:08:33most part but there are aspects of the
- 00:08:35fulfillment process that is out of your
- 00:08:37control. aspects like shipping delays,
- 00:08:39suppliers not having stock and refunds.
- 00:08:40The lack of control when it comes to
- 00:08:42fulfillment can make this a very
- 00:08:43stressful business because you know
- 00:08:44maybe you have the demand but
- 00:08:45unfortunately a lot of times there can
- 00:08:47be fulfillment issues. So moderate I
- 00:08:49don't mean as in like it's a lot of
- 00:08:50difficult to fulfill. It's just that
- 00:08:51there's a lot of things that could go
- 00:08:53wrong in the process. Now let's talk
- 00:08:54about risk. You see the upfront
- 00:08:55investment needed for testing products
- 00:08:57fluctuating market trends and a lack of
- 00:08:59control during fulfillment means that
- 00:09:00drop shipping is a high-risisk business
- 00:09:02model. I mean, even just a few days ago,
- 00:09:04I woke up to the glorious news about
- 00:09:05Trump's new tariffs, and that makes drop
- 00:09:07shipping that much more tricky. And
- 00:09:09listen, for me as an e-commerce brand
- 00:09:10owner, that affects me personally as
- 00:09:12well. Now, I'm going to be fine. I'm
- 00:09:13going to be good. As I said, I have
- 00:09:14actual brands. There's a lot more
- 00:09:15control we have, and there's a lot more
- 00:09:17options and ways to take things. But
- 00:09:18with drop shipping, unfortunately,
- 00:09:20things have gone that much harder. Now,
- 00:09:21going back to risk, I have seen so many
- 00:09:23beginners burn through money when they
- 00:09:25don't have the right training. And I've
- 00:09:26seen established stores die out due to
- 00:09:29market trends. Now, when it comes to
- 00:09:30difficulty, I would say this model is
- 00:09:32incredibly difficult. Okay, being truly
- 00:09:33successful with drop shipping in 2025 is
- 00:09:35very difficult. And by the way, it just
- 00:09:37seems to be getting harder and harder
- 00:09:38and harder. The amount of trial and
- 00:09:39error when testing products coupled with
- 00:09:41the levels of competition in the market
- 00:09:42means the learning curve is steep. It
- 00:09:44can take months, half a year, a year to
- 00:09:46even become profitable. So, let's
- 00:09:47summarize drop shipping. Upfront capital
- 00:09:492 to 5,000. Scalability is moderate.
- 00:09:52Fulfillment is moderate. Risk is high.
- 00:09:54And difficulty is hard. So, listen.
- 00:09:56Despite popular belief and all the stuff
- 00:09:58that you've been sold, drop shipping
- 00:09:59takes a lot of effort and high risk
- 00:10:01tolerance to be successful. So, let's
- 00:10:03talk about the first model that I used
- 00:10:05to make money online. Social media
- 00:10:07marketing agency. A social media
- 00:10:08marketing agency is a service-based
- 00:10:10business where you offer specific
- 00:10:12marketing services to businesses in
- 00:10:14exchange for a fee. Now, these services
- 00:10:15include services like paid traffic, SEO,
- 00:10:18web development, social media management
- 00:10:20as well as lead generation. I have
- 00:10:21openly said many times that SMMA is one
- 00:10:23of the best business models for
- 00:10:25beginners, but let's see how it performs
- 00:10:27in the five categories. So, let's talk
- 00:10:28about upfront capital because this is
- 00:10:30really where SMMA excels. SMMA is a
- 00:10:32sweat equity model. It doesn't require
- 00:10:34thousands of dollars in software or paid
- 00:10:36ads to keep upfront costs low. All you
- 00:10:37need to get started is a laptop, Wi-Fi,
- 00:10:39and some basic software. It's very cheap
- 00:10:41to start. Now, one thing that SMAs
- 00:10:42aren't particularly good at is
- 00:10:44scalability. Agencies can be scaled, but
- 00:10:46it comes at a cost. Because it's a
- 00:10:48service-based business, every additional
- 00:10:49client adds more work and more
- 00:10:51complexity. And there becomes a point
- 00:10:52where agencies become so complex that
- 00:10:54simply the extra juice just isn't worth
- 00:10:56the squeeze. And that's why for so many
- 00:10:58years I kept telling people agency is a
- 00:11:00great business model to get to 10K a
- 00:11:02month. If you go look at my YouTube
- 00:11:03channel, I wasn't telling people you're
- 00:11:04going to make 100K a month, you know,
- 00:11:05any huge numbers. I just said, listen,
- 00:11:07if you want to have a great lifestyle
- 00:11:08business to make 5K, 10K, you know, 15,
- 00:11:10you know, even upwards of 20K a month,
- 00:11:12great business model. Scaling past
- 00:11:13there, you know, becomes a little
- 00:11:14tricky. Now, let's talk about
- 00:11:15fulfillment. You see, fulfilling the
- 00:11:17services you provide when running an
- 00:11:18agency can be pretty simple due to
- 00:11:20contractor arbitrage. But that is only
- 00:11:22one side of it. And by the way,
- 00:11:22contractor arbitrage just means you find
- 00:11:24someone to deliver the service in a
- 00:11:25country where the US dollar, you know,
- 00:11:27the buying power is substantially
- 00:11:28better. You pay them $500 per month per
- 00:11:30client, you charge the client $1,500 or
- 00:11:32$2,000. And by the way, like it's so
- 00:11:33funny in the past when people have
- 00:11:35argued with me about this. It's like
- 00:11:36pretty much the entire global economy
- 00:11:38works on an arbitrage model. That's why
- 00:11:39like drop shipping, for example, is an
- 00:11:41arbitrage model. So this model is like
- 00:11:43omniresent. It's like everywhere in the
- 00:11:45world. It's just with SMA you apply it
- 00:11:46to services. Now some downsides. You
- 00:11:48have to manage a full team and deal with
- 00:11:50clients on a daily basis which doesn't
- 00:11:51align with our goal of finding the
- 00:11:53laziest business model. Like I would say
- 00:11:55agency is a great business model but
- 00:11:56like you learn so much as an actual
- 00:11:58business owner because you're like you
- 00:11:59have to be truly truly a business owner.
- 00:12:01Like you have to be switched on. You
- 00:12:02have to be on the ball. Risk. Once again
- 00:12:04SMA is one of the lowest risk business
- 00:12:05models out there. It's amazing because
- 00:12:07it doesn't require huge capital
- 00:12:09injections to get started and you have a
- 00:12:11lot of control over the fulfillment
- 00:12:12process. This is one of the main reasons
- 00:12:15why I have always said that SMMA is one
- 00:12:17of the most beginner-friendly business
- 00:12:18models out there. When it comes to
- 00:12:20difficulty, I give it a moderate. SMA
- 00:12:22has become a lot harder over time.
- 00:12:24There's no denying it. Obviously, as
- 00:12:25markets start to become more mature, a
- 00:12:26lot more people come into market. It
- 00:12:28does get trickier as time goes on.
- 00:12:30There's definitely more competition in
- 00:12:31the market than when I first started,
- 00:12:32and it is a business model that requires
- 00:12:34you to master various different skills
- 00:12:36such as prospecting, outreach, sales,
- 00:12:38and management. You actually have to be
- 00:12:39a real business owner and be skilled in
- 00:12:41multiple different domains. So to
- 00:12:42summarize, upfront capital $50 to $200.
- 00:12:45Scalability, low fulfillment, moderate
- 00:12:48risk, low difficulty, moderate. So to
- 00:12:50summarize, SMA is a business model you
- 00:12:52can start with almost no risk. But a big
- 00:12:54drawback, especially when you're looking
- 00:12:55for a loweffort business, is that
- 00:12:57scaling often leads to complexity and
- 00:12:59increased workload. So let's talk about
- 00:13:01a big one. You see, a lot of new
- 00:13:02business owners want to start by
- 00:13:04creating the next big app. So let's
- 00:13:06break that down. Software. You see, some
- 00:13:08of the most famous entrepreneurs have
- 00:13:10made millions, even billions of dollars
- 00:13:12in software. And this leads aspiring
- 00:13:14entrepreneurs to believe that software
- 00:13:15is the best business model to get rich.
- 00:13:17And listen, I can tell you from
- 00:13:19experience that software is one of the
- 00:13:21most difficult business models to
- 00:13:23succeed in. I've built my own software
- 00:13:24company, Floy, from scratch, and I've
- 00:13:26also invested in various others. Using
- 00:13:28my experience, let me use the five
- 00:13:30categories and show you why software is
- 00:13:32not for those who want to build a
- 00:13:34business with minimal effort. So, let's
- 00:13:36talk about upfront capital. You can look
- 00:13:37at minimum $250,000 to build a solid
- 00:13:40solid software company. If you're trying
- 00:13:41to build a software company that will
- 00:13:43make you rich, you either need a lot of
- 00:13:44your own capital to invest or you need
- 00:13:46hundreds of thousands if not millions in
- 00:13:48funding. By the way, even if you already
- 00:13:49know how to code, you're going to need a
- 00:13:51team and software developers are not
- 00:13:53cheap. On top of this, you will need an
- 00:13:55extensive marketing budget to get the
- 00:13:56business off the ground. Now, I will say
- 00:13:58scalability is very high. And the reason
- 00:14:00that software has created so many
- 00:14:01billionaires is because it is highly
- 00:14:03scalable. Once you have your product, it
- 00:14:04is just about getting more and more
- 00:14:06users. That being said, there are
- 00:14:07complexities that arise as you scale.
- 00:14:09Your team is going to have to grow in
- 00:14:11departments such as developers, customer
- 00:14:13support as well as client success.
- 00:14:15Fulfillment is very difficult. You know,
- 00:14:17building a software will take months if
- 00:14:19not years of hard work. And even after
- 00:14:20the product is built, software demands
- 00:14:22ongoing development of new features as
- 00:14:24well as ongoing bug fixes. Now, when it
- 00:14:26comes to risk, this is a real drawback
- 00:14:28to software. Very high risk. You know,
- 00:14:30software is one of the riskiest business
- 00:14:32models out there. If you're using your
- 00:14:33own capital, all of that money can be
- 00:14:35lost if the business doesn't work. And
- 00:14:36in many cases, software entrepreneurs
- 00:14:38are using money from investors, which
- 00:14:40adds an extra layer of risk on top. For
- 00:14:42difficulty, it is extremely hard. The
- 00:14:44software industry is one of the most
- 00:14:46competitive markets on Earth. It also
- 00:14:47requires a huge amount of technical
- 00:14:49skills such as coding and design. It's
- 00:14:51going to require outside funding, and
- 00:14:53securing that funding makes the business
- 00:14:54model even more difficult than what it
- 00:14:56already is. So, pretty much to
- 00:14:58summarize, upfront capital, you're
- 00:15:00looking at a lot of money. Scalability,
- 00:15:01yes, it's very high. Fulfillment, hard,
- 00:15:04risk, high, difficulty, very hard. So,
- 00:15:06software is just simply not a
- 00:15:08beginner-friendly business model, and it
- 00:15:09takes years of effort to be successful.
- 00:15:11My honest advice would just be to avoid
- 00:15:13software when starting your
- 00:15:14entrepreneurial journey. Next, I'm going
- 00:15:16to show you a business model that I have
- 00:15:17made millions and millions of dollars
- 00:15:18with, but has always just been sort of a
- 00:15:21background side income, and that is
- 00:15:23affiliate marketing. Listen, to be
- 00:15:24honest, I wouldn't really call affiliate
- 00:15:25marketing a real business, but there are
- 00:15:28people making a lot of money using this
- 00:15:29method. Affiliate marketers promote
- 00:15:31other brands products in a variety of
- 00:15:33ways. These include websites, blogs,
- 00:15:34social media content, and product
- 00:15:36reviews, just to name a few. You see,
- 00:15:37when someone buys a product through the
- 00:15:39affiliate marketer's link, they get a
- 00:15:41pre-agreed cut of the selling price from
- 00:15:43the brand. So, for example, when you're
- 00:15:45watching a YouTube video and the creator
- 00:15:46ends the video with buy/signup using the
- 00:15:49link in the description, when they see
- 00:15:50stuff like that, that is an affiliate
- 00:15:52link and they get a kickback from every
- 00:15:54sale. Now, let me make something very
- 00:15:55clear. I have never used my social media
- 00:15:58platforms for affiliate marketing, but
- 00:15:59some of my previous agency programs had
- 00:16:01affiliate links for different softwares
- 00:16:03that my clients needed. Okay? So, these
- 00:16:05people needed these softwares
- 00:16:06regardless. So, if I'm going to promote
- 00:16:07these softwares, I might as well drop in
- 00:16:09my affiliate link. And this was a win on
- 00:16:11both sides because I was able to make
- 00:16:12passive income from affiliates, but I
- 00:16:14was also able to get favorable terms for
- 00:16:17my clients and users for software that
- 00:16:19they needed regardless. Now, being fully
- 00:16:20transparent, I don't really use
- 00:16:22affiliate marketing anymore because I
- 00:16:23now have the resources to build custom
- 00:16:25softwares for my users. So, rather than
- 00:16:27recommending softwares, I either just
- 00:16:29create my own or I just invest and buy
- 00:16:31into existing software businesses. So,
- 00:16:33that way I can control them and I can
- 00:16:35tweak them as I like. That being said,
- 00:16:37is it a method that you can use to make
- 00:16:38money with minimal effort is a real
- 00:16:40question. Well, let's take a look.
- 00:16:41Upfront capital, probably $100 to $200.
- 00:16:43I mean, affiliate marketing requires
- 00:16:44minimal upfront investment to get
- 00:16:46started. A majority of your capital will
- 00:16:48be spent on content tools like editing
- 00:16:49software and maybe some AI tools to make
- 00:16:51the process easier. Scalability here is
- 00:16:54moderate. Affiliate marketers can
- 00:16:55promote as many products as they like.
- 00:16:57There's an endless amount of affiliate
- 00:16:58programs out there. So, the scalability
- 00:17:00constraints really comes into play when
- 00:17:01it comes to actual content. It is
- 00:17:03impossible to promote hundreds of
- 00:17:04products in one piece of content, which
- 00:17:06means the more content you make, the
- 00:17:08more products you can promote and the
- 00:17:09more money you are able to make off the
- 00:17:11back of it. Now, when it comes to
- 00:17:12fulfillment, it's relatively easy
- 00:17:13because the physical product fulfillment
- 00:17:15has nothing to do with you. So in this
- 00:17:16regard, the fulfillment is actually
- 00:17:18quite simple. That being said, if you
- 00:17:20want lots of people to use your links,
- 00:17:22the content has to be quality and you
- 00:17:23need to attract a big audience. You
- 00:17:25know, affiliate marketing to me, the
- 00:17:26reason I don't consider it like a proper
- 00:17:28business is like you build a personal
- 00:17:29brand and then you can make money from
- 00:17:30affiliate marketing. So the fulfillment,
- 00:17:32yeah, you're not fulfilling on like what
- 00:17:33is being bought, but you're fulfilling
- 00:17:35in terms of like you have to create the
- 00:17:36content to draw the audience in and then
- 00:17:38from there they use your affiliate link.
- 00:17:39So as I said, you need to attract a big
- 00:17:40audience for this specific model to
- 00:17:42actually work. Growing a larger audience
- 00:17:44isn't impossible, but of course it takes
- 00:17:46time and effort. I love it. I recommend
- 00:17:47everyone build a microniche personal
- 00:17:48brand. It's one of the best things that
- 00:17:49you can do for your career in life, but
- 00:17:52of course it's not something that you
- 00:17:53know, snap your fingers and it just
- 00:17:54happens overnight. When it comes to
- 00:17:55risk, obviously this is extremely low.
- 00:17:57You know, there's practically no upfront
- 00:17:59investment and growing an audience on
- 00:18:00social media will add value to your life
- 00:18:02whether you're successful with affiliate
- 00:18:03marketing or not. This means the risk is
- 00:18:05pretty much insignificant. Now, when it
- 00:18:06comes to difficulty, I'd say it's
- 00:18:08moderate here. you know, actually
- 00:18:09finding affiliate links and the lack of
- 00:18:11product fulfillment makes affiliate
- 00:18:12marketing an easy method to make money
- 00:18:14with. But the aspect that increases the
- 00:18:16difficulty from easy to moderate is the
- 00:18:18fact that you need to grow an audience
- 00:18:19and this can take months of mastering
- 00:18:21content creation. So that's what takes
- 00:18:22it from super easy business model to
- 00:18:25moderately difficult. So just to
- 00:18:26summarize here, upfront capital, you're
- 00:18:28looking at $100 to $200. Scalability,
- 00:18:30moderate fulfillment, moderate risk is
- 00:18:32low, difficulty is moderate. Affiliate
- 00:18:35marketing is a cheap, low-risk method to
- 00:18:37make money online. The biggest barrier
- 00:18:38for most beginners is really the time
- 00:18:40that it takes to grow an audience large
- 00:18:41enough to make a sustainable income with
- 00:18:44affiliate marketing. Now, at this point,
- 00:18:45I've broken down four of the most common
- 00:18:47ways to make money online. Drop
- 00:18:49shipping, SMA, software, affiliate
- 00:18:51marketing. Now, as I've shown you, some
- 00:18:52are easier than others, you know, lazier
- 00:18:54than others, but it's unlikely that
- 00:18:56you're going to be able to make a
- 00:18:57substantial amount of money with minimal
- 00:18:59effort with really any of these methods.
- 00:19:01So, just remember, I have successfully
- 00:19:02made money with literally all of these
- 00:19:04models. And now I'm going to reveal what
- 00:19:06I believe is truly the laziest business
- 00:19:08model out there for you to get started
- 00:19:10with. My friend, let me introduce you to
- 00:19:12digital products 2.0. You see, a digital
- 00:19:15product is a way of packaging
- 00:19:17information in a way that solves a
- 00:19:19particular problem for the buyer. Most
- 00:19:21commonly known as courses or programs.
- 00:19:23Now, as many of you guys know, I've done
- 00:19:24this pretty much more successfully than
- 00:19:26almost anyone else out there, coming
- 00:19:28right up to almost $und00 million in
- 00:19:30earnings in the last 5 years with this
- 00:19:31model. Now, I created my first official
- 00:19:33digital product in 2018. And since then,
- 00:19:35I've made millions from selling digital
- 00:19:37products. But I want to be very honest
- 00:19:38with you. You see, when I first started
- 00:19:40with digital products, it wasn't easy to
- 00:19:42just create the most basic of digital
- 00:19:44products, it took me months. And as the
- 00:19:46quality went up, so did the cost. By the
- 00:19:48way, I'm not talking about just a few
- 00:19:49thousand. Products like Agency Navigator
- 00:19:51and Agency Accelerator had external
- 00:19:53coaches and completely custom platforms.
- 00:19:56Not to mention the size of the team I
- 00:19:57hired to help me build out the programs
- 00:19:59as well as do the service delivery.
- 00:20:00These products, I'm not joking, cost me
- 00:20:02millions of dollars to produce. Now, you
- 00:20:04very fairly might be thinking, well, if
- 00:20:06digital products are so complex and
- 00:20:07expensive to create, why am I even
- 00:20:09mentioning digital products in a video
- 00:20:11that's all about making money with
- 00:20:12minimal effort? Well, I will tell you
- 00:20:15why. It is 2025 and times have changed.
- 00:20:18You see, I got started with digital
- 00:20:20products in 2018. That was digital
- 00:20:22product 1.0 era. Right now, it's 2025
- 00:20:24and we're living in digital product 2.0
- 00:20:26era. You see in the past digital
- 00:20:28products had one of the highest barrier
- 00:20:29of entrance because you needed
- 00:20:32extraordinary expertise months of
- 00:20:34research highle copyrightiting skills as
- 00:20:36well as expensive custom platforms. Now
- 00:20:39there have been two technological
- 00:20:40advancements that have eliminated the
- 00:20:42need for everything I just mentioned and
- 00:20:44those are artificial intelligence as
- 00:20:46well as product hosting platforms. You
- 00:20:48see every product that I've built over
- 00:20:50the last 7 years took me months to build
- 00:20:52out. The team and I needed to research
- 00:20:54the topics, synthesize the information,
- 00:20:56script videos using the synthesized
- 00:20:58information, and only then could I sit
- 00:21:00down and actually record the program.
- 00:21:01Whereas with AI, this takes a fraction
- 00:21:04of the time. AI is able to research a
- 00:21:06topic, synthesize the knowledge, and
- 00:21:08script the content that needs to be
- 00:21:09recorded in minutes. Let that sink in.
- 00:21:12Truly, let that sink in. What took my
- 00:21:14team months takes minutes with AI. Now,
- 00:21:18by the way, I know you're hearing this
- 00:21:19and thinking, "No, this is too hard to
- 00:21:20believe. I can't imagine something like
- 00:21:22this." Well, the crazy thing is that my
- 00:21:24team of developers and I have already
- 00:21:25built a tool that does exactly this. And
- 00:21:27we've only let in a small group of
- 00:21:28people earlier this year to actually use
- 00:21:30it because it's so ridiculously
- 00:21:32powerful. But I can tell you for a fact
- 00:21:34it works and it has pretty much
- 00:21:35eliminated 95% of the workload in these
- 00:21:38people's businesses. It basically helps
- 00:21:39you do 100 business plans at once and
- 00:21:42from there helps you find profitable
- 00:21:43product topics. So, it'll actually help
- 00:21:45you find the best markets to get into.
- 00:21:46And then from there, it synthesizes
- 00:21:48knowledge from experts. And then from
- 00:21:49there, it creates program outlines and
- 00:21:52scripts the lessons. Literally, the only
- 00:21:54task you have is to record yourself
- 00:21:56reading the script. That's it. You don't
- 00:21:57even need to show your face because the
- 00:21:59recording is done on Loom. All you're
- 00:22:01going to do is speak over the documents
- 00:22:03that are on the screen. That's it. And
- 00:22:05by the way, Synthesize AI doesn't just
- 00:22:07find your topic. It creates the program
- 00:22:09outline for you, as well as the entire
- 00:22:11script for you. It even creates
- 00:22:12supporting PDF resources and tools for
- 00:22:14your program to make sure the product is
- 00:22:16as valuable as possible for your
- 00:22:17clients. So, as you can see, AI has
- 00:22:20truly changed the game with regards to
- 00:22:22building the product. But what about
- 00:22:23hosting and selling it? You see, in
- 00:22:252025, there are platforms that will not
- 00:22:27only host digital products, but will
- 00:22:29also boost sales through their built-in
- 00:22:31marketplaces. This leads to the barrier
- 00:22:33to entry being lower than ever before.
- 00:22:35So, let's take a look at an example of
- 00:22:37another industry that saw the drastic
- 00:22:39lowering of barriers to entry just a few
- 00:22:40years ago. Let's go back to the example
- 00:22:42of e-commerce. You see, there was a time
- 00:22:44where if you wanted to sell physical
- 00:22:46products online, it was practically
- 00:22:48impossible for beginners. You either
- 00:22:49needed capital to invest or you needed
- 00:22:51to be able to code to create a custom
- 00:22:54website to sell your products. Then,
- 00:22:56fast forward a few years and Shopify
- 00:22:58becomes available, a platform that
- 00:23:00allowed literally anyone to sell
- 00:23:01physical products online. In addition to
- 00:23:03that, Amazon also takes off. This
- 00:23:05allowed anyone to sell products on the
- 00:23:07biggest physical product marketplace on
- 00:23:09earth. So what happened to these
- 00:23:12platforms when it became accessible for
- 00:23:14everyone? Beginners started making
- 00:23:16millions of dollars using methods such
- 00:23:18as drop shipping and Amazon FBA. These
- 00:23:20platforms eliminated all the barriers to
- 00:23:22entry. This is about 10 12 years ago.
- 00:23:24Now recently, as some of you guys may
- 00:23:26have seen, I announced that I made a
- 00:23:27major investment and became a co-owner
- 00:23:29of WAP is a platform to host and
- 00:23:32sell digital products. Think about it
- 00:23:34kind of like Shopify and Amazon in one
- 00:23:36platform for digital products. You see,
- 00:23:38the combination of artificial
- 00:23:40intelligence like Synthesis AI and
- 00:23:42digital product platforms like don't
- 00:23:44only provide one of the biggest online
- 00:23:46money-making opportunities of the
- 00:23:48decade. It also presents one of the
- 00:23:50easiest, laziest ways of making money
- 00:23:52online in 2025. But let's make it fair.
- 00:23:55Let's see how digital products perform
- 00:23:57in each of the five categories that we
- 00:23:59discussed earlier. Digital products 2.0
- 00:24:01upfront capital maybe $100 to $200.
- 00:24:03Digital products 2.0 requires minimal
- 00:24:05upfront investment. WAP is free to use
- 00:24:07which has eliminated the need for
- 00:24:09expensive custom platforms. And by
- 00:24:10investing into tools like Canva to
- 00:24:12create branding, Loom to record the
- 00:24:14program and AI to create the product,
- 00:24:15you're able to create a top tier product
- 00:24:17with minimal upfront investment. For
- 00:24:19scalability, it's super high. I mean,
- 00:24:21digital products are extremely scalable.
- 00:24:23You only create the product once and
- 00:24:25then you can sell it thousands of times
- 00:24:27without doing any extra work. Now when
- 00:24:28it comes to fulfillment, super easy. As
- 00:24:30we discussed earlier, building a digital
- 00:24:32product business was one of the most
- 00:24:34difficult as well as timeconuming tasks
- 00:24:36a beginner business owner could
- 00:24:38undertake. But once again, the
- 00:24:39combination of platforms such as and
- 00:24:41AI tools like Synthesize has made the
- 00:24:43fulfillment process so simple. When it
- 00:24:46comes to risk, it's extremely low. The
- 00:24:48risk is insignificant for a couple of
- 00:24:50reasons. WAP is free, so you can
- 00:24:51literally launch as many digital
- 00:24:52products as you want until you find one
- 00:24:54that sells without worrying about the
- 00:24:55cost. You also don't spend months
- 00:24:57building a product anymore, which means
- 00:24:59you can build quickly and test without
- 00:25:00running the risk of wasting months of
- 00:25:02your time building a product that makes
- 00:25:04no money. Difficulty, once again, super
- 00:25:06low. I've discussed at length how easy
- 00:25:08the process of building digital products
- 00:25:09has become, but there's another reason
- 00:25:11why the difficulty level is actually
- 00:25:12extremely low. Most people don't realize
- 00:25:14this, but the industry is in its
- 00:25:16infancy, which means competition is
- 00:25:18still extremely low. Those who get in
- 00:25:20right now have the highest chance of
- 00:25:22succeeding long-term. Getting into
- 00:25:23digital products 2.0 right now is like
- 00:25:25getting into drop shipping or e-commerce
- 00:25:2710 or 12 years ago. Like 10 or 12 years
- 00:25:29ago, this would be a very different
- 00:25:30presentation. Digital products would be
- 00:25:31super difficult. I couldn't even
- 00:25:33recommend it to you guys. And e-commerce
- 00:25:34would be like the number one home run
- 00:25:36that I would tell you guys do this. But
- 00:25:38times have changed. And one of the worst
- 00:25:40things you can do in your career is try
- 00:25:41to work on stuff they used to work.
- 00:25:43Business models that had their glory
- 00:25:45days. Those glory days are gone. You got
- 00:25:46to focus on what's working on right now
- 00:25:48and what's going to work for the next 5
- 00:25:50or 10 years. So to summarize with
- 00:25:51Digital Products 2.0, upfront capital is
- 00:25:53$100 to $200. Scalability is high.
- 00:25:55Fulfillment is easy, risk is low,
- 00:25:57difficulty is easy. And with that,
- 00:25:59Digital Products 2.0 is the laziest
- 00:26:01business model out there. You can make
- 00:26:03tens of thousands of dollars a month
- 00:26:04with minimal effort in a market that has
- 00:26:07minimal competition and is growing
- 00:26:08rapidly. Just so you guys understand,
- 00:26:10let me paint a picture. This is how it
- 00:26:12stacks up to the other business models.
- 00:26:13You can see drop shipping is not looking
- 00:26:15very pretty. SMA still looks pretty
- 00:26:17appealing. I'd say it's got good
- 00:26:18statistics across the board. Software, I
- 00:26:20mean, just forget about affiliate
- 00:26:21marketing. Once again, pretty good
- 00:26:22statistics across the board. The issue
- 00:26:24with affiliate marketing is you're going
- 00:26:25to have to build a personal brand, which
- 00:26:26most people don't want to do. I
- 00:26:27recommend it for most people. I think
- 00:26:28it's a great business. There's very few
- 00:26:29people that have affiliate marketing as
- 00:26:31their main income. It's more of kind of
- 00:26:32like a side thing. So, no disrespect to
- 00:26:34affiliate marketing, but it's just I
- 00:26:35really wouldn't call it business model.
- 00:26:37Whereas digital products 2.0, I mean,
- 00:26:38look at this. Like, you can't you can't
- 00:26:40argue this. This is undoubtedly the
- 00:26:42biggest opportunity in the online space
- 00:26:44right now. I mean, do you think I would
- 00:26:46have invested in a platform like if
- 00:26:47I didn't believe in the future of this
- 00:26:49industry? Listen, I'm extremely logical.
- 00:26:51I spent two years evaluating every
- 00:26:53single company in the space, looking at
- 00:26:54the intimate financials of every single
- 00:26:56company in the space, looking at the
- 00:26:57trajectory of the space because when I'm
- 00:26:59going to make such a massive investment
- 00:27:01and take a huge stake as a co-owner in
- 00:27:03such a big company, which quite frankly
- 00:27:05is a huge financial risk, but I sleep
- 00:27:07easy at night knowing it's not a risk
- 00:27:09because I see the trajectory of where
- 00:27:10digital products are going. And truly,
- 00:27:12it's like getting involved in
- 00:27:13e-commerce, in Shopify, in drop shipping
- 00:27:1610, 12 years ago. you're coming at just
- 00:27:18the right time before things explode.
- 00:27:20And if you get in right now, you're
- 00:27:22going to be compensated very generously
- 00:27:24for it. The digital product market is
- 00:27:26projected to more than double in size
- 00:27:27over the next 5 years. By 2030, we're
- 00:27:29looking at almost a trillion a year
- 00:27:32industry. It's insane. So, quite simply,
- 00:27:34you have a decision to make. Are you
- 00:27:35going to get in early and get your slice
- 00:27:37of the cake, or are you going to wait
- 00:27:39and fight for the crumbs once the market
- 00:27:41is ultra competitive? That, my friend,
- 00:27:43is the decision that only you can make.
- 00:27:45As always, I'm watching from afar and
- 00:27:47I'm rooting for you.
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