how many followers = $100M?

00:46:52
https://www.youtube.com/watch?v=cKtt17R4xTo

Zusammenfassung

TLDRIty lahatsary ity dia manasongadina an'i Sarah Chan sy ny marika Satch Beauty, izay nahavita nanao varotra 40 tapitrisa dolara tamin'ny taona lasa. Na dia tsy manana mpanjifa be aza izy, dia nahavita nanao varotra lip liner iray isaky ny 12 segondra. Ny fahaiza-manaony amin'ny marketing sy ny fananganana vokatra tsara no nahatonga ny marika ho malaza. Ny fananana ekipa matihanina sy ny fananganana tambajotra mpanjifa dia zava-dehibe amin'ny fitomboan'ny orinasany. Sarah dia manasongadina ny maha-zava-dehibe ny fananganana vokatra manintona sy ny fananana tantara manan-danja amin'ny marketing, indrindra amin'ny sehatra toy ny TikTok. Ny tanjon'ny Satch Beauty dia ny hanatratra 100 tapitrisa dolara amin'ny varotra ao anatin'ny 2 taona.

Mitbringsel

  • 💄 Satch Beauty dia nahavita nanao varotra 40 tapitrisa dolara tamin'ny taona lasa.
  • 📈 Ny lip liner dia amidy isaky ny 12 segondra.
  • 🤝 Ny fananana ekipa matihanina dia zava-dehibe amin'ny fitomboan'ny marika.
  • 🌟 Ny vokatra tsara dia manampy amin'ny fananganana fahatokisana.
  • 📱 TikTok dia sehatra mahomby amin'ny marketing.
  • 💰 Affiliate marketing dia manampy amin'ny fananganana tambajotra mpanjifa.
  • 🎯 Ny tanjon'ny Satch Beauty dia ny hanatratra 100 tapitrisa dolara ao anatin'ny 2 taona.
  • 🛍️ Shopify dia sehatra tsara ho an'ny fananganana marika.
  • 💬 Ny fifandraisana manokana amin'ny mpanjifa dia zava-dehibe.
  • 📊 Ny fananana tantara manan-danja dia manampy amin'ny marketing.

Zeitleiste

  • 00:00:00 - 00:05:00

    Billy Eyish's lip liner is highlighted, raising the question of how many followers are needed to build a $100 million brand. Sarah Chan, with less than 1 million subscribers, successfully sells one lip liner every 12 seconds, showcasing her brand's potential. The discussion shifts to the challenges influencers face when launching brands, with Sarah's success standing out as she launched Satch Beauty during the pandemic, selling out quickly and gaining recognition from major influencers.

  • 00:05:00 - 00:10:00

    The podcast introduces the Marketing Besty podcast, focusing on branding and business strategies. It emphasizes how Satch Beauty achieved impressive sales figures, selling one lip liner every 12 seconds, and aims to explore how to build a genuine following and a successful brand without extensive PR efforts. Sarah's brand is projected to reach $100 million in sales within two years, highlighting her unique approach to marketing and product development.

  • 00:10:00 - 00:15:00

    Sarah shares her surprise at Billy Eyish using her lip liner, which led to a significant increase in search volume and sales for Satch Beauty. The impact of influencer marketing is discussed, emphasizing the importance of having a quality product that resonates with consumers. The conversation highlights the organic growth of Satch Beauty, driven by genuine love from the community and effective marketing strategies.

  • 00:15:00 - 00:20:00

    The discussion shifts to Satch Beauty's skincare line, which initially struggled due to a lack of marketing strategy. Sarah emphasizes the importance of focusing on product quality while also recognizing the need for effective marketing. The podcast highlights the impressive sales figures of Satch Beauty, with $40 million in sales last year and a projection of $100 million in two years, showcasing the brand's rapid growth and success.

  • 00:20:00 - 00:25:00

    The conversation highlights the importance of Shopify as a platform for entrepreneurs, enabling them to manage their businesses effectively. Sarah reflects on the surreal experience of seeing her products being used by fans and influencers, emphasizing the emotional connection she feels with her audience. The discussion underscores the significance of building a brand that resonates with consumers and creates a lasting impact.

  • 00:25:00 - 00:30:00

    Sarah discusses the challenges of launching Satch Beauty during a saturated market, where many influencers faced backlash for perceived sellout behavior. She attributes her brand's success to authenticity and a commitment to quality, emphasizing the importance of maintaining trust with her audience. The conversation explores the balance between personal branding and product quality in building a successful business.

  • 00:30:00 - 00:35:00

    The podcast delves into Sarah's journey on YouTube, where she initially focused on various content types before finding her niche in beauty. She reflects on the importance of authenticity and passion in content creation, highlighting how her diverse interests shaped her brand. The discussion emphasizes the significance of connecting with audiences through genuine storytelling and relatable content.

  • 00:35:00 - 00:40:00

    Sarah shares her experiences of balancing college and YouTube, revealing the sacrifices she made to pursue her passion. The conversation highlights the sense of community that YouTube fosters, contrasting it with other platforms. Sarah reflects on her growth as a creator and the importance of staying true to oneself while navigating the challenges of content creation.

  • 00:40:00 - 00:46:52

    The discussion shifts to the evolution of Satch Beauty, focusing on the brand's innovative approach to product development. Sarah explains how her personal experiences and insights into the beauty industry influenced the creation of unique products. The conversation emphasizes the importance of addressing consumer needs and preferences in building a successful brand.

Mehr anzeigen

Mind Map

Video-Fragen und Antworten

  • Inona no nahatonga an'i Sarah Chan ho malaza?

    Ny fahaiza-manaony amin'ny marketing sy ny fananganana marika Satch Beauty.

  • Ahoana no ahafahan'ny olona manangana marika toy ny Satch Beauty?

    Amin'ny alalan'ny fananganana vokatra tsara sy ny fananana ekipa matihanina.

  • Inona no vokatra malaza indrindra amin'ny Satch Beauty?

    Ny lip liner, izay amidy isaky ny 12 segondra.

  • Ahoana no ahafahan'ny olona mahazo vola amin'ny alalan'ny affiliate marketing?

    Amin'ny alalan'ny fananganana tambajotra mpanjifa sy ny fizarana komisiona.

  • Inona no dikan'ny 'parasocial relationship' amin'ny mpanjifa?

    Ny fifandraisana manokana sy ny fitiavana an'ireo mpanjifa amin'ny mpamorona.

  • Inona no tanjon'ny Satch Beauty amin'ny ho avy?

    Ny hanatratra 100 tapitrisa dolara amin'ny varotra ao anatin'ny 2 taona.

  • Ahoana no fomba ahafahan'ny olona manangana marika amin'ny Shopify?

    Amin'ny alalan'ny fananganana tranokala sy ny fivarotana vokatra.

  • Inona no maha-zava-dehibe ny vokatra tsara amin'ny marika?

    Mampitombo ny fahatokisana sy ny fitiavan'ny mpanjifa.

  • Inona no fomba fanao tsara amin'ny marketing amin'ny TikTok?

    Ny fananana vokatra manintona sy ny fananganana tantara manan-danja.

  • Ahoana no fomba ahafahan'ny olona manangana tambajotra mpanjifa?

    Amin'ny alalan'ny fananganana fifandraisana sy ny fizarana vokatra.

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Untertitel
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Automatisches Blättern:
  • 00:00:00
    Billy Eyish were your lip liner.
  • 00:00:02
    I know.
  • 00:00:02
    How many followers do you need to build
  • 00:00:04
    a $100 million brand? 1 million, 10
  • 00:00:08
    million, or a hundred million?
  • 00:00:10
    Million footwear is recommended by
  • 00:00:13
    doctors to treat broken ankles.
  • 00:00:21
    Well, Sarah Chan is quietly doing it
  • 00:00:24
    with less than 1 million subscribers.
  • 00:00:26
    sell one lip liner every 12 seconds.
  • 00:00:30
    Highest amount you made on a brand deal.
  • 00:00:32
    I remember the one that changed my life.
  • 00:00:34
    Your real grandfather.
  • 00:00:36
    Yeah.
  • 00:00:37
    [Music]
  • 00:00:42
    This video is brought to you by Shopify,
  • 00:00:43
    but more on that later.
  • 00:00:44
    I felt like I was forced in a corner and
  • 00:00:47
    nothing could save me. I'm sorry. This
  • 00:00:48
    is a very cryy episode. If every
  • 00:00:50
    influencer could launch a brand, they
  • 00:00:52
    would. And they did. Except not only do
  • 00:00:54
    some of these brands not sell very well,
  • 00:00:57
    they also made the influencers feel like
  • 00:00:59
    a sellout. But not for Sarah Chan. Be
  • 00:01:02
    like, "Oh, like she's just having a 10
  • 00:01:04
    minutes of fame right now.
  • 00:01:05
    She doesn't have mega millions of
  • 00:01:07
    followers. She wasn't a NEPA baby. And
  • 00:01:09
    she did not fake a Harvard dropout
  • 00:01:11
    moment to launch a brand.
  • 00:01:13
    I took a bus. Did you line up?" I did,
  • 00:01:16
    girl. I did. I took a bus early in the
  • 00:01:17
    morning. But somehow in the middle of a
  • 00:01:19
    pandemic when every influencer was
  • 00:01:21
    slapping their name on a white label
  • 00:01:23
    serum, Sarah launched Satch Beauty and
  • 00:01:25
    sold out in days and somehow got not
  • 00:01:28
    only your favorite influencers
  • 00:01:30
    coolest lip liner ever,
  • 00:01:33
    but also Billy Eyish to wear her lip
  • 00:01:36
    liners. Therefore, you've been
  • 00:01:39
    over 132,000 affiliates and creators.
  • 00:01:43
    Oh, you're cringe. Why the [ __ ] are you
  • 00:01:44
    posting this? Welcome to the Marketing
  • 00:01:46
    Besty podcast where we dive into
  • 00:01:47
    branding, business, and creative
  • 00:01:49
    strategy with the smartest founders,
  • 00:01:51
    CMOs, and culture shapers to help you
  • 00:01:54
    and your business unlock your unlimited
  • 00:01:56
    potential. 20 to 30K a month from just
  • 00:01:58
    commissions. So, today we're asking, how
  • 00:02:01
    does Statue of Beauty grow to sell one
  • 00:02:02
    lip liner every 12 seconds? How to build
  • 00:02:05
    a real following rather than just a
  • 00:02:08
    vanity metric? And most importantly, how
  • 00:02:10
    can you, just like Sarah, build one of
  • 00:02:12
    the most quietly successful brands
  • 00:02:14
    without a PR machine that made $40
  • 00:02:17
    million in sales last year and is
  • 00:02:19
    forecasted to reach $und00 million in 2
  • 00:02:22
    years?
  • 00:02:22
    Monday, Tuesday, Wednesday,
  • 00:02:29
    Billy Eyish were your lip liner.
  • 00:02:31
    I know.
  • 00:02:32
    How do you feel?
  • 00:02:33
    Uh, it was insane. None of us knew that
  • 00:02:36
    she bought the lip liner. Like
  • 00:02:38
    none of you knew.
  • 00:02:39
    No, no, we didn't send it to her. We
  • 00:02:41
    just found out through TikTok in real
  • 00:02:43
    time with everyone that she was using
  • 00:02:45
    our lip liner stain. And what's
  • 00:02:47
    incredible is she never posts beauty
  • 00:02:49
    content. She never posts makeup
  • 00:02:51
    tutorials.
  • 00:02:51
    I know. It's like the first time she
  • 00:02:53
    drops her entire beauty routine. It's
  • 00:02:55
    your lip liner.
  • 00:02:57
    Oh my god.
  • 00:03:00
    And it almost like makes a bigger impact
  • 00:03:03
    because she never posted. And the fact
  • 00:03:05
    that she posts the application, the
  • 00:03:07
    finished look, and then her going to
  • 00:03:09
    concert and then ending the concert and
  • 00:03:12
    then she still had the lip liner on,
  • 00:03:14
    that was insane. So
  • 00:03:16
    that's the best ad ever.
  • 00:03:18
    I know. I know. It It's It's so
  • 00:03:21
    incredible. And yeah, we feel really
  • 00:03:23
    lucky that she like all the Tik Tok
  • 00:03:25
    girls love our lip liners, too.
  • 00:03:26
    Got Beaut's lip liner stain. So good.
  • 00:03:30
    Oh, this is so satisfying.
  • 00:03:32
    That's amazing. Yeah. Wow. I'm sure it
  • 00:03:35
    was like a huge shocking moment. Kind of
  • 00:03:38
    like a pinch me moment, right?
  • 00:03:39
    Oh, yeah.
  • 00:03:40
    I am still in complete shock.
  • 00:03:41
    It was my manager who sent me the TikTok
  • 00:03:44
    and she was like, "Holy shit." And I
  • 00:03:46
    sent it to everyone on our team like a
  • 00:03:49
    couple minutes after it was posted and
  • 00:03:51
    everyone just freaked out. It was 2 days
  • 00:03:53
    before Christmas and the search volume
  • 00:03:56
    for Sachu lip liner went up I think 75%.
  • 00:04:00
    Our wow
  • 00:04:02
    orders were just flowing in. We ranked
  • 00:04:04
    way up on Amazon because of her impact.
  • 00:04:08
    Insane. But also because you have such a
  • 00:04:10
    good product, it just like naturally and
  • 00:04:12
    organically made it to the people who
  • 00:04:15
    have the highest level of influence.
  • 00:04:17
    Yeah. Yeah. I I mean I I feel really
  • 00:04:19
    lucky that people notice it cuz
  • 00:04:21
    sometimes you think that you made a
  • 00:04:23
    really really great product and it
  • 00:04:25
    doesn't get the hype that you maybe at
  • 00:04:27
    least I personally sometimes feel
  • 00:04:29
    certain products deserve. But yeah, it's
  • 00:04:32
    incredible that she loves it and it's
  • 00:04:33
    incredible that so many people on TikTok
  • 00:04:35
    love it. And I feel this on a deeper
  • 00:04:37
    level from a content creation side. You
  • 00:04:40
    could probably resonate. It's like this
  • 00:04:41
    is a banger and not many people get to
  • 00:04:44
    discover it.
  • 00:04:45
    Yeah. What do you think is very
  • 00:04:47
    underrated at Satch Beauty right now?
  • 00:04:49
    Well, a lot of our skin care actually.
  • 00:04:51
    Um, a couple years ago, we had a whole
  • 00:04:54
    skincare line with a moisturizer, a spot
  • 00:04:57
    eraser. We wanted to create a
  • 00:05:00
    fragrance-free skincare routine that's
  • 00:05:02
    focused on minimizing irritation because
  • 00:05:05
    that was kind of what was happening on
  • 00:05:06
    the market. Everyone's coming out with
  • 00:05:08
    the highest strength retinols and BHA.
  • 00:05:10
    And we wanted to create a skincare line
  • 00:05:12
    that's good for sensitive skin,
  • 00:05:13
    especially for people who wear makeup
  • 00:05:15
    all the time, which is the majority of
  • 00:05:16
    women who have to wear makeup to go to
  • 00:05:18
    work. So, right,
  • 00:05:19
    I I was very proud of our skincare line,
  • 00:05:22
    but I think because we were so new as a
  • 00:05:24
    brand, and we didn't know exactly how to
  • 00:05:28
    put a marketing angle to go alongside
  • 00:05:30
    the good product. So, I don't think it
  • 00:05:32
    did as well as I hoped it would,
  • 00:05:35
    but it was a learning lesson for us. And
  • 00:05:38
    the lip liner stain launch was a
  • 00:05:40
    complete 180 from that. So, you know,
  • 00:05:42
    you really need to focus on the product.
  • 00:05:44
    That's always my top priority. Focus on
  • 00:05:46
    the product, but the marketing of it all
  • 00:05:49
    is actually also important.
  • 00:05:51
    Huge. I'm sure there are so many
  • 00:05:53
    lessons. We'll love to get into that,
  • 00:05:55
    but before then, I would love to just
  • 00:05:57
    like share some really impressive stats.
  • 00:06:00
    I'm sure like
  • 00:06:01
    everybody knows this already, but for
  • 00:06:04
    those who don't, it's a huge win and I
  • 00:06:07
    think it's so welld deserved. It's so
  • 00:06:09
    welld deserved. So, Statue of Beauty
  • 00:06:10
    made $40 million in sales last year and
  • 00:06:13
    is projected to reach 100 million in 2
  • 00:06:17
    years.
  • 00:06:18
    And did you guys know that they sell one
  • 00:06:21
    lip liner every 12 seconds?
  • 00:06:24
    Mhm.
  • 00:06:24
    That is crazy.
  • 00:06:25
    I know.
  • 00:06:26
    That is crazy. Yeah, I didn't know that
  • 00:06:28
    many lips are like needing lip liners,
  • 00:06:30
    but you never know the demand. Which is
  • 00:06:32
    why if you don't try, you'll never find
  • 00:06:34
    out. Just like how Sarah took a leap of
  • 00:06:36
    faith and began Satch Beauty on Shopify
  • 00:06:39
    in 2020. How Gym Shark, Skims, Kylie
  • 00:06:41
    Cosmetics all took off on there. And so
  • 00:06:43
    can you with your brand. The entire
  • 00:06:45
    Satch Beauty is run on Shopify.
  • 00:06:48
    Yeah. Yeah. Yeah. Exactly. Yeah. They're
  • 00:06:49
    great. Shopify is a powerful set of
  • 00:06:51
    tools that helps you start and manage
  • 00:06:53
    your business, whether online or in
  • 00:06:55
    person. It is designed to make life
  • 00:06:57
    easier for entrepreneurs from beginners
  • 00:06:59
    to big brands by providing tools that
  • 00:07:01
    simplify selling with simple drag and
  • 00:07:03
    drop store editor, easy to use marketing
  • 00:07:05
    tools, and a back office that oversees
  • 00:07:08
    all your operations. Imagine having a
  • 00:07:10
    digital assistant that helps you sell
  • 00:07:12
    your products seamlessly. Shopify is
  • 00:07:14
    just that for your business. So, if you
  • 00:07:17
    want to make your business dream a
  • 00:07:19
    reality, go to shopify.com/zoyunlimited
  • 00:07:22
    and see what's possible for you. Yeah,
  • 00:07:25
    it's still kind of insane to me. I mean,
  • 00:07:27
    this is these are just numbers right
  • 00:07:29
    now, so maybe I'm not really fully
  • 00:07:30
    feeling that what that really means, but
  • 00:07:33
    but when you see someone like wearing
  • 00:07:35
    that, for example, Billy Eyish, you're
  • 00:07:37
    like, oh,
  • 00:07:38
    yes. Yes. I think that's when it really
  • 00:07:40
    feels real. When I run into someone in
  • 00:07:42
    person and they're like, I have your lip
  • 00:07:44
    liner in my purse right now. Or they
  • 00:07:48
    sponsored by Such Beauty. They tell me
  • 00:07:49
    what their favorite shade is. and
  • 00:07:51
    knowing that I'm actually putting
  • 00:07:52
    something out in the world that helps
  • 00:07:54
    people even in a really small way.
  • 00:07:56
    And it's not just limited to here
  • 00:07:59
    either. Like when I was in Canada,
  • 00:08:01
    people were using it. In the UK, like
  • 00:08:03
    people are coming up to me telling me
  • 00:08:04
    that they use our lip liner. And for a
  • 00:08:07
    product that we've created as a team to
  • 00:08:10
    have such a big impact, it's really it's
  • 00:08:11
    really humbling to feel.
  • 00:08:13
    Absolutely. And I think the impact is
  • 00:08:15
    much greater than you think with videos
  • 00:08:18
    and with product. Cuz I remember when
  • 00:08:20
    Satcha Beauty first launched, one of my
  • 00:08:22
    elementary school friends who I kept in
  • 00:08:24
    touch with, I saw on her Instagram story
  • 00:08:26
    like she went in store and there was
  • 00:08:29
    like a product with your face on it and
  • 00:08:30
    I'm like, "Wow,
  • 00:08:32
    that is crazy cool." And it was launched
  • 00:08:35
    in the pandemic too, right?
  • 00:08:36
    Yeah. when I feel like beauty was
  • 00:08:39
    hitting a point of saturation where so
  • 00:08:42
    many influencers were trying to launch
  • 00:08:44
    so many brands
  • 00:08:46
    but a lot of them hit the reverse effect
  • 00:08:48
    where things didn't exactly land with
  • 00:08:50
    the market and a lot of them were
  • 00:08:52
    perceived as sellouts.
  • 00:08:54
    So what do you think was like the
  • 00:08:56
    biggest success factor in terms of not
  • 00:08:59
    losing trust but building like a
  • 00:09:01
    cult-like following for Satch Beauty?
  • 00:09:03
    Even with my content I always really
  • 00:09:05
    valued authenticity. I don't take all
  • 00:09:08
    the sponsorship offers that I get. I try
  • 00:09:10
    to turn down at least 80 or 90% of it.
  • 00:09:13
    So yeah, I try to be really picky with
  • 00:09:15
    it so that I am actually giving value to
  • 00:09:18
    my audience because people always say
  • 00:09:20
    there's like a parasocial relationship
  • 00:09:22
    that the audience has with creators.
  • 00:09:24
    Maybe I have a parasocial relationship
  • 00:09:25
    with the audience. But
  • 00:09:26
    oh, I'd love to hear more about that.
  • 00:09:28
    I want to give them something like they
  • 00:09:30
    are completely transforming my life with
  • 00:09:32
    how they support me. I want to at least
  • 00:09:35
    be super honest, super authentic, give
  • 00:09:37
    them the correct recommendation, give
  • 00:09:38
    them the best products that I know. So,
  • 00:09:41
    I try to do the same thing with Satri
  • 00:09:44
    Beauty is really do the research, really
  • 00:09:46
    come out with really great products. Me
  • 00:09:48
    and my manager, we've had offers before
  • 00:09:50
    to create a brand.
  • 00:09:52
    Um, and when it's a product that I don't
  • 00:09:54
    believe in or I don't want to put my
  • 00:09:56
    name on, then we just turn it down. So
  • 00:09:59
    having a team that really understands
  • 00:10:01
    that, respects that and creates products
  • 00:10:03
    that are actually quality, I think that
  • 00:10:06
    goes beyond anything else because I
  • 00:10:08
    don't think of ourselves like Sachi
  • 00:10:10
    Beauty as a creator brand. Even though I
  • 00:10:12
    am a creator and I'm one of the
  • 00:10:14
    founders, but just having the product
  • 00:10:16
    stand on its own, speak for itself, and
  • 00:10:18
    having people who don't know about me
  • 00:10:20
    know about the product, that is my
  • 00:10:22
    priority.
  • 00:10:23
    I think it's huge. Yeah. I think you've
  • 00:10:26
    somehow managed to create a personality
  • 00:10:29
    based brand into a brand that could last
  • 00:10:31
    beyond just your name and you've really
  • 00:10:35
    derisked a lot of the key risk of your
  • 00:10:38
    name association with the brand. would
  • 00:10:40
    love to chat more about it, but I would
  • 00:10:42
    love to take us back a little first
  • 00:10:45
    because I feel like in order to build
  • 00:10:48
    this phenomenal brand that disrupted the
  • 00:10:51
    beauty space, you first built a really
  • 00:10:53
    distinguishable personal brand and I
  • 00:10:55
    want to take us back a little bit and
  • 00:10:57
    chat all about YouTube.
  • 00:10:59
    Okay.
  • 00:11:01
    The mother of our careers.
  • 00:11:04
    Yeah.
  • 00:11:04
    Yeah. Yeah. YouTube is always my bread
  • 00:11:07
    and butter. I love it. It's I sound like
  • 00:11:09
    such an old head every time I reminisce
  • 00:11:11
    about the old times on YouTube, but it's
  • 00:11:13
    just really fun to put almost a week
  • 00:11:16
    worth of time to film, edit, have the
  • 00:11:19
    concept and everything ready, the
  • 00:11:21
    aesthetic ready, the font to go with the
  • 00:11:23
    look, and then to do the thumbnail like
  • 00:11:25
    Wait, so you were so conscious about the
  • 00:11:27
    aesthetic, the font, and like the
  • 00:11:29
    branding since the very beginning,
  • 00:11:31
    right?
  • 00:11:32
    Yeah. Yeah. Yeah. I think it's just
  • 00:11:33
    something I always like to do. Um
  • 00:11:35
    Oh, wow.
  • 00:11:36
    Yeah. I love all the visual aspects of
  • 00:11:38
    it. Maybe it's how I grew up. My dad was
  • 00:11:39
    a photographer and my godfather was a
  • 00:11:42
    makeup artist. So, I just have always
  • 00:11:44
    been a bit more sensitive, I think, to
  • 00:11:46
    visual aesthetics.
  • 00:11:48
    Really? Did they inspire you in a lot of
  • 00:11:50
    ways into like your hobbies and what
  • 00:11:53
    you're passionate about?
  • 00:11:54
    No, they kind of told me to quit
  • 00:11:55
    YouTube,
  • 00:11:56
    you know. Yeah. At the end of the day,
  • 00:11:58
    still Asian parents, you know.
  • 00:11:59
    Okay.
  • 00:12:00
    How old were you when you started?
  • 00:12:02
    I was
  • 00:12:03
    20. I was 20. 20 2015, right?
  • 00:12:06
    So, I was a sophomore in college.
  • 00:12:08
    Did you have another channel by chance
  • 00:12:10
    before that? I read on Famous Birthdays.
  • 00:12:13
    I don't know if this is true.
  • 00:12:15
    Yeah. They said you had another channel
  • 00:12:18
    in 2006 called Salala Meow.
  • 00:12:22
    Oh my god. Is that you?
  • 00:12:23
    I did not have another channel. I just
  • 00:12:25
    had a YouTube account to watch videos.
  • 00:12:27
    I don't know how the internet found you.
  • 00:12:29
    I don't know.
  • 00:12:30
    You didn't upload a video until 2015.
  • 00:12:33
    No, that was when I first started
  • 00:12:36
    YouTube.
  • 00:12:36
    Okay. Okay.
  • 00:12:38
    Well, and I just did it for fun. It was
  • 00:12:40
    so fun to do. I just filmed on my
  • 00:12:42
    iPhone.
  • 00:12:42
    Really?
  • 00:12:43
    I really like how you had bilingual
  • 00:12:46
    videos back then. The wi fra and
  • 00:12:50
    everything. It really touches your
  • 00:12:52
    roots. And I think when people overuse
  • 00:12:54
    the word authenticity, like what does
  • 00:12:56
    that even mean? It's just like who you
  • 00:12:58
    are.
  • 00:12:59
    You're so multi-dimensional as a person.
  • 00:13:01
    And then you really invited people to
  • 00:13:03
    like join different moments of your
  • 00:13:05
    life.
  • 00:13:06
    Yeah.
  • 00:13:06
    And I found that really precious. And
  • 00:13:08
    also like funny story you guys. I
  • 00:13:10
    discovered Sarah's content not through
  • 00:13:13
    beauty but through her intermittent
  • 00:13:15
    fasting video. Yeah. It's how I first
  • 00:13:17
    like learned about intermittent fasting
  • 00:13:19
    and I was like this is fascinating. And
  • 00:13:21
    this girl is really cool. She has a cool
  • 00:13:23
    personality and she creates all these
  • 00:13:25
    like cool makeup looks.
  • 00:13:27
    A that's so great. Yeah. We were just
  • 00:13:28
    chatting about it before filming, but a
  • 00:13:31
    lot of people find me through my like
  • 00:13:33
    fitness and weight loss content, which
  • 00:13:34
    is surprising.
  • 00:13:36
    Um,
  • 00:13:36
    you also made a lot of fashion videos,
  • 00:13:39
    like the hauls, you made mukbangs.
  • 00:13:41
    Yeah.
  • 00:13:42
    Um, how did you land with beauty?
  • 00:13:44
    I don't think I ever made any conscious
  • 00:13:47
    decisions to um, narrow down on a niche.
  • 00:13:50
    Like I said, maybe it's egotistical of
  • 00:13:52
    me to always just post whatever I'm
  • 00:13:55
    interested in in the moment, but I just
  • 00:13:58
    whatever I want to post, I post. And
  • 00:14:00
    when I really care about a foundation or
  • 00:14:03
    a look is really cool, I will just share
  • 00:14:05
    it because I care about it. And I feel
  • 00:14:07
    like that is the way to do it though is
  • 00:14:09
    even if it seems ordinary, if you really
  • 00:14:12
    are passionate about a subject, people
  • 00:14:13
    will feel it and you'll make them care
  • 00:14:15
    about it. That's how I felt about the
  • 00:14:18
    Fay Wong look that I did or Kanto
  • 00:14:20
    videos. Even though the viewership is
  • 00:14:22
    not going to be as high as English
  • 00:14:24
    because the audience is just smaller,
  • 00:14:26
    it's my first language, so I want to
  • 00:14:28
    just post it. Why not?
  • 00:14:29
    Oh, that's precious. I used to make two
  • 00:14:31
    versions of the same video, too.
  • 00:14:32
    One in Mandarin. Yeah. And then I
  • 00:14:34
    realized like nobody really speaks
  • 00:14:36
    Mandarin on there. That the demo is
  • 00:14:38
    really small.
  • 00:14:38
    You got to post that in.
  • 00:14:40
    Ah, are you on there?
  • 00:14:41
    Yeah. Yeah.
  • 00:14:42
    How do you like it?
  • 00:14:43
    I love it. Maybe because I don't feel as
  • 00:14:46
    much of a pressure to like blow up or
  • 00:14:48
    have a lot of followers. I'm there
  • 00:14:49
    mostly as just a viewer and observing
  • 00:14:52
    and
  • 00:14:53
    it's really cool. It's really refreshing
  • 00:14:55
    to see so much Chinese content.
  • 00:14:59
    Yeah. Yeah. And the beauty trends like I
  • 00:15:01
    feel I feel very inspired by what
  • 00:15:04
    the other side of the world is doing.
  • 00:15:06
    Yeah. Absolutely.
  • 00:15:07
    So you were just doing it for fun. You
  • 00:15:09
    decided one day to turn on the camera.
  • 00:15:11
    Yeah. Yeah,
  • 00:15:12
    subscribe to my channel if you haven't
  • 00:15:13
    yet.
  • 00:15:14
    And little did you know, it would really
  • 00:15:16
    change your life.
  • 00:15:17
    Yeah, it is it was really incredible.
  • 00:15:19
    Well, when I first started YouTube, I
  • 00:15:21
    couldn't even make money off of it
  • 00:15:22
    because I was on a student visa. I don't
  • 00:15:24
    know if you like are familiar with the
  • 00:15:26
    US visa regulations and whatnot, but I
  • 00:15:30
    wasn't allowed to work. So, I was just
  • 00:15:32
    like, "Okay, I won't monetize. I'll just
  • 00:15:34
    do it for fun." And I was sharing tips
  • 00:15:36
    for makeup or reviewing ColourPop. I was
  • 00:15:39
    really into ColourPop back then on a
  • 00:15:41
    college. It was cuz um Colourpop was so
  • 00:15:45
    affordable yet it was so valuable. It's
  • 00:15:48
    beautiful.
  • 00:15:48
    Yeah, that was really an era. Makeup
  • 00:15:50
    back then was so different. Also, it was
  • 00:15:52
    really fun. It was like Kylie Cosmetics,
  • 00:15:54
    ColourPop, Snapchat swatches. Yeah, I
  • 00:15:57
    was just posting that, posting study
  • 00:15:59
    tips and whatever.
  • 00:16:01
    Study tips.
  • 00:16:02
    You're a really real true college
  • 00:16:04
    vlogger.
  • 00:16:05
    Yeah. Yeah. Just whatever was authentic
  • 00:16:07
    to me at the time. love.
  • 00:16:08
    Um, that's how I started.
  • 00:16:10
    How did you balance college and YouTube
  • 00:16:12
    at the time?
  • 00:16:13
    I had zero social life, which is
  • 00:16:15
    something I kind of regret now.
  • 00:16:16
    I also had zero social life during
  • 00:16:18
    college. I want to hear about your side
  • 00:16:21
    of the story.
  • 00:16:21
    Why are we like this?
  • 00:16:22
    I don't know. Maybe I was just really
  • 00:16:24
    shy
  • 00:16:25
    for some reason, which is crazy cuz I'm
  • 00:16:27
    speaking to a camera, but I'm speaking
  • 00:16:28
    to so many people online. But in person,
  • 00:16:31
    I was always really shy. So even when I
  • 00:16:32
    get invited to things, I would never
  • 00:16:35
    push myself to go to events or parties
  • 00:16:38
    or
  • 00:16:39
    anything. So I just film and edit on the
  • 00:16:41
    weekend and then Monday to Friday I'm at
  • 00:16:42
    school. So a
  • 00:16:44
    it was easy to balance it cuz I just
  • 00:16:46
    didn't do anything social ever.
  • 00:16:48
    Uhhuh.
  • 00:16:48
    Yeah.
  • 00:16:49
    Wow. And you grew up in Hong Kong and
  • 00:16:51
    then went to the US for the first time
  • 00:16:53
    for college. So I grew up in Hong Kong
  • 00:16:56
    and then I was in Shanghai for a year
  • 00:16:58
    for school and then I was in England for
  • 00:17:01
    two years and then I started college in
  • 00:17:04
    the US.
  • 00:17:04
    Gotcha. And that's when YouTube started
  • 00:17:07
    when you were kind of in this unfamiliar
  • 00:17:09
    space. So in a sense YouTube was a safe
  • 00:17:11
    space.
  • 00:17:12
    It was. It really was
  • 00:17:13
    for you to connect with other people who
  • 00:17:15
    really cared about things you cared
  • 00:17:18
    about.
  • 00:17:18
    Yeah. Now that you put it that way,
  • 00:17:19
    that's exactly what I was doing. A
  • 00:17:21
    Yeah,
  • 00:17:22
    that's precious. I was not making
  • 00:17:23
    YouTube videos during college, but I
  • 00:17:26
    also found a sense of like peace and
  • 00:17:28
    solace in watching a lot of YouTube. I
  • 00:17:31
    watch a lot of YouTube during college
  • 00:17:33
    and yeah, that's when I discovered you.
  • 00:17:35
    That's why I like YouTube. It's much
  • 00:17:37
    more community building. I feel like
  • 00:17:39
    that term is so overused, but
  • 00:17:41
    it's it does feel like a a mini pocket
  • 00:17:44
    of a community.
  • 00:17:45
    It really does.
  • 00:17:46
    And it's harder to do that on other
  • 00:17:48
    platforms. I feel like Instagram is so
  • 00:17:50
    aesthetic based and Tik Tok is so quick
  • 00:17:52
    and entertainment based.
  • 00:17:54
    So true.
  • 00:17:54
    YouTube is a really good way to just
  • 00:17:57
    talk to people.
  • 00:17:59
    That's so true. Regarding platforms,
  • 00:18:01
    which one do you love creating on and
  • 00:18:04
    which one works the best for Satrop? I
  • 00:18:06
    love YouTube the most cuz I think it
  • 00:18:09
    takes me a long time to get to the
  • 00:18:11
    point. Sometimes I yap so much so I
  • 00:18:13
    don't have to worry too much about the
  • 00:18:15
    attention span of people on Tik Tok
  • 00:18:17
    which is nice. But Tik Tok is our best
  • 00:18:19
    performing platform I would say because
  • 00:18:22
    we got onboarded to Tik Tok shop and
  • 00:18:24
    then there are so many people who kind
  • 00:18:26
    of blew it up. It's it's almost like a
  • 00:18:28
    happy coincidence the fact that the lip
  • 00:18:30
    liner stain looks so jarring when you
  • 00:18:33
    apply it and it's a dark line during the
  • 00:18:35
    first 3 4 seconds which is the attention
  • 00:18:38
    span of most people when they're
  • 00:18:39
    swiping.
  • 00:18:40
    Oh yeah.
  • 00:18:40
    Yeah. You you got to get them in the
  • 00:18:42
    first 3 seconds. So
  • 00:18:43
    it's really eye-catching. Yeah. Like
  • 00:18:45
    once you see you see it once and you
  • 00:18:47
    can't forget it. Yeah. Exactly. So
  • 00:18:49
    having that built-in kind of virality in
  • 00:18:52
    the products just makes it perfect for
  • 00:18:53
    Tik Tok.
  • 00:18:54
    See how I look very presentable. The way
  • 00:18:56
    I came to the interview is the way I go
  • 00:18:58
    to the job.
  • 00:18:59
    Did you build it for the virality of Tik
  • 00:19:02
    Tok? Maybe subconsciously. It wasn't a
  • 00:19:05
    conscious decision, but before we
  • 00:19:07
    created the lip liner stain, I posted a
  • 00:19:09
    Tik Tok of me using a brow tint on my
  • 00:19:12
    lip. So, I saw that in a Forbes article.
  • 00:19:15
    You were using
  • 00:19:16
    a Maybelline brow tint. Yeah. Yeah.
  • 00:19:18
    Yeah. A peel off brow tint. Uh,
  • 00:19:21
    and maybe because that blew up, I kind
  • 00:19:24
    of knew subconsciously that, okay, if I
  • 00:19:26
    made a lip liner stain that has the same
  • 00:19:28
    beginning to the Tik Tok, then maybe
  • 00:19:30
    it'll blow up too. And it did.
  • 00:19:32
    It's quite interesting because when
  • 00:19:33
    Satcha Beauty first launched, it wasn't
  • 00:19:35
    lip liner. It wasn't beauty consumables.
  • 00:19:38
    It was more so skin care and the
  • 00:19:40
    gouacha, right? like the beauty
  • 00:19:43
    tools.
  • 00:19:44
    How did you come up with that when you
  • 00:19:46
    first launched?
  • 00:19:47
    Well, everyone was in their skincare era
  • 00:19:50
    during co and so was I. And I always
  • 00:19:53
    knew that there was an issue with the
  • 00:19:55
    gouachas and rollers that were on the
  • 00:19:57
    market. And I wasn't the only one who
  • 00:19:58
    felt it. A lot of people were
  • 00:20:00
    complaining that they break easily or
  • 00:20:02
    they're not sustainable or they're just
  • 00:20:04
    porous materials. Specifically, a lot of
  • 00:20:06
    dermatologists online were saying that
  • 00:20:08
    they are pore stones, so it could trap
  • 00:20:10
    bacteria, spread it across your face.
  • 00:20:13
    So, I was looking on the market for an
  • 00:20:15
    alternative to that. And when I met my
  • 00:20:19
    co-founders and they asked me what I
  • 00:20:21
    wanted to create, I'm like, this this is
  • 00:20:23
    what I need because I can't find it
  • 00:20:24
    anywhere and I need to buy it. So, let's
  • 00:20:27
    make this together. And they were super
  • 00:20:29
    down. And that's how we came up with the
  • 00:20:31
    idea for the stainless steel gouache
  • 00:20:33
    roller. It's virtually unbreakable and
  • 00:20:36
    you can drop it from so far it won't
  • 00:20:38
    break. It completely resolves the porous
  • 00:20:41
    material problem that we have with jade
  • 00:20:43
    rollers and gouachas. So yeah, it was
  • 00:20:46
    just a very intuitive thing. I think a
  • 00:20:48
    lot of the product ideas that I come up
  • 00:20:50
    with are just literally things that I
  • 00:20:53
    wish existed in my beauty routine that
  • 00:20:55
    didn't exist already and I can't find in
  • 00:20:56
    the stores and I just tell my product
  • 00:20:58
    development team, "Hey, maybe we should
  • 00:21:00
    make something here. I can't [ __ ]
  • 00:21:01
    find this anywhere."
  • 00:21:02
    Mhm. That's when you create a product
  • 00:21:04
    that it's not just another product, but
  • 00:21:06
    something that people can use and solves
  • 00:21:08
    a problem. Yeah.
  • 00:21:09
    Because you've hit that pain point. And
  • 00:21:11
    I think two things that I think Sachi
  • 00:21:13
    Beauty did really well in the beginning
  • 00:21:15
    is a like niching down and b solving a
  • 00:21:18
    problem in terms of its branding
  • 00:21:20
    direction. It also really ties down to
  • 00:21:22
    your roots like bring Eastern beauty to
  • 00:21:25
    the west where gouacha was kind of niche
  • 00:21:28
    and unheard of just like the lipstain.
  • 00:21:31
    You created a whole trend, a whole wave
  • 00:21:33
    of beauty that was so fascinating and it
  • 00:21:36
    shows the power of going niche first
  • 00:21:38
    before going broad because everything
  • 00:21:41
    trendy comes from a niche first. I
  • 00:21:43
    didn't even think of it as a niche. Like
  • 00:21:46
    I'm like I've seen my grandmother use a
  • 00:21:48
    roller since I was four.
  • 00:21:50
    So I I'm almost not very aware that it
  • 00:21:54
    was that much of a niche until of course
  • 00:21:56
    like I read the market research about
  • 00:21:57
    it. But I was just like, this is
  • 00:21:59
    something that so many women use in
  • 00:22:01
    their beauty routines in China. Like,
  • 00:22:04
    why not have it here, too? It will help
  • 00:22:06
    people with lymphatic drainage,
  • 00:22:08
    puffiness, and sculpt their face. And I
  • 00:22:10
    just thought it was something a lot of
  • 00:22:12
    people are actually just missing. You
  • 00:22:13
    know, I didn't think about it as like,
  • 00:22:14
    oh, this is a niche product that some
  • 00:22:17
    people use. I'm like, everyone needs
  • 00:22:18
    this in their routine.
  • 00:22:20
    Love that.
  • 00:22:20
    Yeah.
  • 00:22:21
    And it probably changed a lot of
  • 00:22:22
    people's lives.
  • 00:22:23
    I saw the before and after. It's crazy.
  • 00:22:26
    I I know. My boyfriend asked me to do it
  • 00:22:28
    on him all the time.
  • 00:22:29
    Nice. Nice.
  • 00:22:30
    Like, do you see that?
  • 00:22:32
    This is the before
  • 00:22:34
    and this is the after.
  • 00:22:36
    Did you face a lot of competition when
  • 00:22:39
    it like kind of blew up as this like new
  • 00:22:41
    beauty wave?
  • 00:22:42
    Oh, yeah.
  • 00:22:42
    Cuz there were so many people, I would
  • 00:22:44
    assume, like knocking off whatever
  • 00:22:47
    rollers and gouacha you guys were
  • 00:22:48
    making.
  • 00:22:49
    Oh, yeah. like knockoffs is a constant
  • 00:22:52
    battle that we're dealing with with the
  • 00:22:55
    gouache iron roller. I remember 3 months
  • 00:22:58
    after we launched, there was a certain
  • 00:23:00
    other brand that came out with the exact
  • 00:23:02
    same product literally 3 months after we
  • 00:23:05
    launched. I just have to take it as
  • 00:23:06
    flattering at this point. In the
  • 00:23:07
    beginning, it really bothered me cuz I
  • 00:23:10
    thought if we as the beauty industry
  • 00:23:12
    allow this to happen over and over and
  • 00:23:15
    trademarking or getting patents in the
  • 00:23:17
    beauty industry is virtually impossible
  • 00:23:19
    and even when you successfully have a
  • 00:23:21
    patent, it's really difficult to
  • 00:23:22
    enforce. So
  • 00:23:25
    without the proper legal protection,
  • 00:23:27
    it's so easy for people to dupe you or
  • 00:23:30
    just copy your products just onetoone.
  • 00:23:33
    And with that, it really hurts
  • 00:23:35
    innovation cuz people won't want to take
  • 00:23:37
    risks to create new products anymore.
  • 00:23:39
    Maybe that's why people are seeing so
  • 00:23:41
    many of the same products from different
  • 00:23:42
    brands, but they're making exactly the
  • 00:23:44
    same thing. Innovation is so rare
  • 00:23:45
    because things get copied all the time.
  • 00:23:47
    But yeah, even now the the lip stain,
  • 00:23:50
    right?
  • 00:23:50
    The lip stain. Oh my god. And some dupes
  • 00:23:53
    use glue in their formulas. People have
  • 00:23:55
    had horrible experiences. Even on Tik
  • 00:23:57
    Tok shop, there are still millions of
  • 00:23:59
    dupes out there. and we have to
  • 00:24:02
    constantly report it, take it down. Same
  • 00:24:04
    thing with Amazon. So, it's it's a
  • 00:24:07
    constant battle. Even our cheek stain,
  • 00:24:09
    which we launched three months ago,
  • 00:24:11
    there's already dupes of that now. See
  • 00:24:13
    dupes, of course.
  • 00:24:14
    Culture is just getting out of hand, I
  • 00:24:16
    feel like.
  • 00:24:17
    But I think when you're the one being
  • 00:24:20
    copied, everyone knows you're the trends
  • 00:24:22
    setter instead of the trend chaser.
  • 00:24:24
    That's that's how I try to think of it.
  • 00:24:25
    You can never win by trying to copy
  • 00:24:27
    someone.
  • 00:24:27
    I know that that's how I try to think of
  • 00:24:29
    it. I try to think of it as flattering
  • 00:24:32
    um just so I don't get too angry. But
  • 00:24:34
    when when they really cross the line I
  • 00:24:36
    feel is when they use images of me using
  • 00:24:39
    my lip liner as their ad. Yeah. They use
  • 00:24:41
    me as digital ads.
  • 00:24:43
    I'm like girl like just make your own
  • 00:24:45
    ads. You're already duping the products.
  • 00:24:47
    Come on. They got to dupe the founder
  • 00:24:49
    too.
  • 00:24:49
    I know. Like obviously they they know if
  • 00:24:52
    anyone knows me they know that that is
  • 00:24:55
    my product that I'm using. I'm not using
  • 00:24:56
    a dupe.
  • 00:24:57
    That is scary. Um, my good friend Ryan,
  • 00:25:00
    the founder of Neurogum, said that they
  • 00:25:02
    were facing the same thing where Tik Tok
  • 00:25:04
    shop has all these like fake Neurogums
  • 00:25:07
    and it's like things you put into your
  • 00:25:08
    body. That really scares me. It's like
  • 00:25:11
    what are people putting in these dupe
  • 00:25:12
    formulas?
  • 00:25:13
    Yeah. You never know. You never know.
  • 00:25:16
    Wow. There's very little regulation.
  • 00:25:18
    That is scary. And another potential
  • 00:25:20
    challenge just from an outside
  • 00:25:22
    perspective, you can speak on it from
  • 00:25:24
    your side, I think, is with the gouacha
  • 00:25:27
    and the beauty tools is that it's not
  • 00:25:29
    repeatable purchases, right?
  • 00:25:32
    Uh in terms of revenue streams, is that
  • 00:25:34
    a concern on the brand's angle and is
  • 00:25:37
    that why potentially you guys were
  • 00:25:39
    looking more so into more consumable
  • 00:25:41
    beauty for repeatable purchases?
  • 00:25:44
    Not necessarily. Let's say you are using
  • 00:25:47
    the gouache on the roller and you have
  • 00:25:49
    that in your collection. We later
  • 00:25:51
    launched the body gouacha which is also
  • 00:25:53
    really great for lymphatic drainage on
  • 00:25:55
    the body. I think people can have a
  • 00:25:57
    collection of these tools.
  • 00:25:58
    So I don't think it's like oh you just
  • 00:26:00
    get the gouacha and we're never going to
  • 00:26:02
    hear from this brand again.
  • 00:26:03
    But of course we have joked about how
  • 00:26:06
    because we made such an indestructible
  • 00:26:08
    gouacha people don't ever buy it again.
  • 00:26:09
    That is true. So, we have joked about it
  • 00:26:11
    in the office, but it's not like the
  • 00:26:13
    reason why we want to create makeup.
  • 00:26:15
    But I think it's really smart to shift
  • 00:26:18
    into more consumable beauty, especially
  • 00:26:20
    when you can provide a shade range that
  • 00:26:23
    people could use for different occasions
  • 00:26:25
    and it's much easier to run out of two.
  • 00:26:27
    So, it's a more recurring revenue
  • 00:26:30
    stream.
  • 00:26:30
    Yeah. Yeah. And you also just keep more
  • 00:26:33
    of an ongoing relationship with the
  • 00:26:34
    customer, hear what they want next, and
  • 00:26:37
    it's really exciting.
  • 00:26:38
    Yeah. Mhm.
  • 00:26:39
    Are you able to see on the back end the
  • 00:26:41
    repurchasing rate and so on?
  • 00:26:43
    Yes. I just don't have the numbers off
  • 00:26:45
    the top of my head.
  • 00:26:45
    No worries. Initially, when you first
  • 00:26:48
    launched Satch Beauty, were the
  • 00:26:49
    consumers mostly your fans or was it
  • 00:26:53
    beyond the community?
  • 00:26:54
    I think it definitely started off as my
  • 00:26:57
    fans or my audience cuz I was basically
  • 00:27:00
    the only marketing person. Like our team
  • 00:27:03
    was very very very small. Very small. So
  • 00:27:07
    how small was it?
  • 00:27:08
    It was me, my two co-founders and some
  • 00:27:11
    contractors that we were working with.
  • 00:27:14
    But yeah, in the very beginning it was
  • 00:27:15
    very very small. So we had no money
  • 00:27:18
    really to spend on influencers and if we
  • 00:27:21
    did it was very limited. You were
  • 00:27:23
    bootstrapping in the beginning and you
  • 00:27:24
    didn't raise any money at all.
  • 00:27:27
    So you kept the team really lean and it
  • 00:27:30
    basically all depended on your personal
  • 00:27:32
    brand to really market the product.
  • 00:27:34
    Yeah. Yeah. So we didn't have that much
  • 00:27:36
    of a budget to spend on marketing or
  • 00:27:38
    influencers. So a lot
  • 00:27:40
    was it all organic?
  • 00:27:41
    A lot of it was organic actually. It was
  • 00:27:44
    a lot of people who really loved me in
  • 00:27:46
    the community like other makeup people
  • 00:27:49
    who have supported me and I've supported
  • 00:27:51
    them throughout our careers and they
  • 00:27:53
    just gave me organic love when when we
  • 00:27:56
    launched. I sent them my product and
  • 00:27:58
    they were all posting about it you know
  • 00:28:00
    for free and I think that really helped.
  • 00:28:03
    Of course, my core audience also were
  • 00:28:05
    such loyal fans that they just helped
  • 00:28:07
    blow up Sachu Beauty
  • 00:28:08
    from the beginning. I think something
  • 00:28:10
    the team did phenomenally was building a
  • 00:28:13
    network effect. I just checked and on
  • 00:28:16
    the Safu website it said that you guys
  • 00:28:18
    have over 132,000 affiliates and
  • 00:28:22
    creators, a network of creators. And
  • 00:28:25
    that is astounding. you've really nailed
  • 00:28:28
    affiliate marketing so that you don't
  • 00:28:30
    have to be a solo person just vetting
  • 00:28:32
    for your brand and just cheering it on,
  • 00:28:35
    but you have a network of influencers
  • 00:28:37
    with their own unique communities really
  • 00:28:39
    championing the brand. How did that even
  • 00:28:42
    start? Because I think this is really
  • 00:28:44
    something that brands are sleeping on
  • 00:28:46
    the power of affiliation and you did it
  • 00:28:48
    beautifully.
  • 00:28:49
    Oh, thank you. Well, I think we did some
  • 00:28:52
    affiliate marketing two 3 years ago, but
  • 00:28:55
    I think it really really blew up when we
  • 00:28:56
    were fully on boarded on Tik Tok shop
  • 00:28:58
    where people can do affiliate like they
  • 00:29:01
    can sign up to be an affiliate just
  • 00:29:03
    through the platform itself. You don't
  • 00:29:05
    need to be with an agency. You don't
  • 00:29:06
    need to do anything outside of Tik Tok.
  • 00:29:07
    You can just earn commission like a lot
  • 00:29:09
    of people are doing that on Tik Tok shop
  • 00:29:11
    now. So that I think really proved to us
  • 00:29:15
    how important affiliate marketing is
  • 00:29:17
    just from the success of using Tik Tok
  • 00:29:19
    affiliates and then we try to onboard
  • 00:29:21
    them to third party websites so that
  • 00:29:23
    even people creators who are on YouTube
  • 00:29:25
    or Instagram can have access to our
  • 00:29:28
    affiliate program and it's great like as
  • 00:29:30
    much as I would love to think that I
  • 00:29:33
    have all this influence it's so
  • 00:29:35
    important to have personalities that
  • 00:29:37
    speak to their specific community no
  • 00:29:39
    matter how large or small. Honestly,
  • 00:29:41
    there are some people with very small
  • 00:29:43
    followings and audiences that perform
  • 00:29:45
    extremely well because they are speaking
  • 00:29:48
    to how the product actually helps them
  • 00:29:50
    in their lives and their community can
  • 00:29:52
    relate to that. So,
  • 00:29:54
    absolutely. I think there are creators
  • 00:29:57
    who are very micro on TikTok who can
  • 00:29:59
    make 20 to 30K a month from just
  • 00:30:02
    commissions with the brands they partner
  • 00:30:04
    with, which is really crazy.
  • 00:30:06
    Really crazy. You really don't need a
  • 00:30:07
    huge following.
  • 00:30:08
    Yeah. Yeah. It's really incredible and
  • 00:30:11
    it helps people build a following too if
  • 00:30:13
    that even if that's the first thing you
  • 00:30:14
    do on Tik Tok. I read an article a while
  • 00:30:17
    ago about a woman who's a housewife who
  • 00:30:20
    doesn't really have a full-time job and
  • 00:30:23
    she started Tik Tok 7 months ago and now
  • 00:30:27
    is making $10,000 a month. Like that
  • 00:30:30
    level of extra income for a housewife
  • 00:30:32
    could be life-changing and Tik Tok is
  • 00:30:35
    giving them that opportunity. I think
  • 00:30:37
    it's so incredible.
  • 00:30:38
    That's amazing. In what ways do you
  • 00:30:39
    think your life changed with starting
  • 00:30:41
    Satch Beauty or starting YouTube? I was
  • 00:30:44
    actually just talking about this and
  • 00:30:45
    crying about this last night. I was even
  • 00:30:48
    worried that my my eyes were going to be
  • 00:30:49
    puffy, too.
  • 00:30:50
    Wait, wait. I have tissue. I'm also very
  • 00:30:52
    emotional.
  • 00:30:52
    No, no, I'm all cried out. Don't worry.
  • 00:30:54
    When I first started YouTube, I didn't
  • 00:30:56
    think I could turn it into a career. And
  • 00:30:59
    I've spoken about this very candidly on
  • 00:31:01
    YouTube as well about how my family
  • 00:31:03
    situation at that point in my life when
  • 00:31:05
    I was around 22 was very very toxic. And
  • 00:31:08
    there was
  • 00:31:09
    I watched that video last night and I
  • 00:31:10
    almost cried Sarah like I was like this
  • 00:31:13
    is beautiful. You really changed your
  • 00:31:15
    own destiny through your creativity and
  • 00:31:17
    just passion for something.
  • 00:31:19
    Thank you. Yeah. So, I think that point
  • 00:31:21
    in time it was a complete 180 to be able
  • 00:31:24
    to be independent again
  • 00:31:26
    because once I met my manager, who's
  • 00:31:29
    still my manager today, she was able to
  • 00:31:32
    actually help me make enough money that
  • 00:31:34
    I can support myself financially. And
  • 00:31:36
    once I could do that, the first thing I
  • 00:31:38
    did is to move out of my house. And now
  • 00:31:41
    I almost take it for granted, but every
  • 00:31:42
    time I look back, I'm like, I can't
  • 00:31:44
    believe that happened. I can't believe I
  • 00:31:46
    got myself out with the help of a lot of
  • 00:31:48
    kind people. But there's nothing in life
  • 00:31:50
    that's worth buying other than just your
  • 00:31:53
    own sanity. Like that's the one thing I
  • 00:31:54
    would always spend money on is to
  • 00:31:56
    protect myself and I kind of want to
  • 00:31:59
    just let people know that there's hope
  • 00:32:01
    like in the end. Like I don't know if
  • 00:32:03
    I'm making sense at all. It's all very
  • 00:32:05
    jumbled. I felt like I was forced in a
  • 00:32:07
    corner and nothing could save me other
  • 00:32:09
    than just really working hard and
  • 00:32:11
    grinding. And that to me way more than
  • 00:32:15
    making millions of dollars now. like I
  • 00:32:18
    don't need the lavish lifestyle. I don't
  • 00:32:20
    need any of that. I'm just so grateful
  • 00:32:22
    that I was able to get out of that
  • 00:32:24
    situation and that jump in how much
  • 00:32:26
    money I was making saved me and nothing
  • 00:32:29
    compares to that. It's a beautiful
  • 00:32:31
    story. It's a beautiful story. For
  • 00:32:33
    context, Sarah was in not the best place
  • 00:32:36
    in her life where she was surrounded by
  • 00:32:38
    people who didn't support her and were
  • 00:32:40
    kind of abusive and it was a toxic
  • 00:32:44
    environment. And had it not been
  • 00:32:46
    YouTube, it would have been very hard to
  • 00:32:48
    leave that situation. Yeah.
  • 00:32:50
    And more than just a creative freedom,
  • 00:32:52
    more than just, oh, I got a following.
  • 00:32:54
    It was more so a way for you to make a
  • 00:32:57
    living on your own as a true creative as
  • 00:33:00
    an artist and to gain a level of new
  • 00:33:03
    freedom for you to shape your future the
  • 00:33:05
    way you want.
  • 00:33:06
    Yeah.
  • 00:33:06
    So, that's that's the power of content.
  • 00:33:09
    Yeah. Yeah. It it's incredible that we
  • 00:33:12
    live in a time when we can do this.
  • 00:33:14
    Yeah,
  • 00:33:15
    it it's crazy. When I left Hong Kong, it
  • 00:33:17
    was also during the time when there was
  • 00:33:18
    a bit of political instability and a lot
  • 00:33:21
    of my friends are trying to leave as
  • 00:33:23
    well and just being able to have this
  • 00:33:26
    route of leaving because of the work
  • 00:33:29
    that I'm doing. It felt like a miracle.
  • 00:33:31
    Like I don't think I've fully process
  • 00:33:32
    I'm almost 30 and that's my trauma. I
  • 00:33:34
    haven't fully processed it yet. It takes
  • 00:33:36
    time to really unwire and unlearn a lot
  • 00:33:39
    of the things. But I think 19, 20
  • 00:33:41
    yearear-old Sarah, like do you think she
  • 00:33:43
    would have imagined the life you have
  • 00:33:45
    today?
  • 00:33:46
    Mm-m. She would be so proud.
  • 00:33:48
    I'm sure
  • 00:33:49
    she would be really happy.
  • 00:33:50
    Yeah. I think like sometimes when we hit
  • 00:33:53
    hard times, we're like, "Oh, damn." Like
  • 00:33:55
    [ __ ] is hard. But then when you look
  • 00:33:56
    back, it's like, "Oh my gosh, my 16, 17
  • 00:33:59
    yearear-old self would cried and scream
  • 00:34:02
    to be living this life right now."
  • 00:34:04
    Yeah.
  • 00:34:04
    Yeah. I try to remind myself and be
  • 00:34:06
    grateful. And I'm sure like so many
  • 00:34:08
    young women that your content and the
  • 00:34:11
    amazing products you launched that touch
  • 00:34:12
    will be so grateful that you took a leap
  • 00:34:16
    of faith and despite all the fear and
  • 00:34:18
    the challenges, you really showed up and
  • 00:34:21
    made it happen. Yeah. It's not just a
  • 00:34:23
    thought, but you put it into action
  • 00:34:25
    through a lot of the courage. So super
  • 00:34:27
    proud of you for that. Oh, let me get
  • 00:34:30
    you some tissue. Caught me during my
  • 00:34:31
    loot phase. A,
  • 00:34:34
    it's okay. We love a good cycle. I'm
  • 00:34:37
    trying to like recover my period.
  • 00:34:39
    Yeah,
  • 00:34:40
    you don't have your period, right?
  • 00:34:42
    I had insomnia during college and that
  • 00:34:45
    really [ __ ] up my hormones. I had one
  • 00:34:47
    and a half year of insomnia and then
  • 00:34:49
    like my period just stopped. Still
  • 00:34:51
    trying to recover it. Are you seeing a
  • 00:34:53
    doctor about it?
  • 00:34:54
    I've seen different doctors but also
  • 00:34:56
    trying to look into like functional
  • 00:34:58
    medicine cuz I feel like the western
  • 00:35:00
    medicine is not the best. Chinese
  • 00:35:02
    medicine for sure.
  • 00:35:03
    Yeah. And I really love how you're just
  • 00:35:05
    like always super in tune to your roots.
  • 00:35:08
    Sometimes I'm just like, "Yeah, let me
  • 00:35:10
    get the quick fix and whatever." And I'm
  • 00:35:12
    like, "Actually,
  • 00:35:14
    I think our ancestors know."
  • 00:35:16
    They definitely know. And especially
  • 00:35:18
    with things related to hormones, I 100%
  • 00:35:21
    think you should talk to Chinese
  • 00:35:23
    doctors.
  • 00:35:24
    Yeah. How's your health right now? I
  • 00:35:26
    mean, I feel like you're at your best
  • 00:35:27
    shape, both mentally and physically. I
  • 00:35:30
    feel like I'm at the best point cuz when
  • 00:35:32
    I was younger, I was not respecting my
  • 00:35:35
    body as much. We were just talking about
  • 00:35:37
    this how you didn't sleep much.
  • 00:35:39
    Yeah, I I did not sleep. I didn't know
  • 00:35:42
    how to eat to nourish myself. But you
  • 00:35:44
    look great.
  • 00:35:45
    Let's just say that. I don't know how
  • 00:35:47
    you did it, but that's talent right
  • 00:35:48
    there.
  • 00:35:49
    Thank you. Thank you.
  • 00:35:50
    Yeah. And and I was also a really big
  • 00:35:53
    smoker when I was younger
  • 00:35:55
    and that's kind of how I coped with
  • 00:35:56
    anxiety, but now I chew nicotine gum
  • 00:36:00
    still, but I completely quit. And yeah,
  • 00:36:03
    I just feel like all these things I
  • 00:36:06
    didn't really think too much about
  • 00:36:08
    before. Now I'm not fully paying the
  • 00:36:10
    price for it in my health, but I can
  • 00:36:13
    feel it. Like once you pass 25, I kind
  • 00:36:15
    of feel the smoking more, the lack of
  • 00:36:17
    sleep, the poor diet, like all that
  • 00:36:20
    feels a little heavier.
  • 00:36:21
    It's crazy because your skin, if there's
  • 00:36:24
    like a tier of like skin aspiration,
  • 00:36:26
    your skin is definitely up there. And
  • 00:36:28
    I'm always like, I don't know what Sarah
  • 00:36:30
    does to take care of her skin, but she's
  • 00:36:32
    always glowing, giving this like
  • 00:36:34
    beautiful, thriving energy.
  • 00:36:36
    A thank you.
  • 00:36:37
    Yeah, thank you. I think a lot of it is
  • 00:36:39
    also the makeup.
  • 00:36:41
    No, like you without makeup is still
  • 00:36:43
    looks so great. A thank you. Now I'm
  • 00:36:45
    doing all these things. I'm actually
  • 00:36:47
    exercising, cooking for myself a lot,
  • 00:36:49
    and just taking care of myself cuz it's
  • 00:36:52
    also like maybe a Chinese mindset, but I
  • 00:36:54
    always thought it's self-indulgent to to
  • 00:36:57
    take care of yourself,
  • 00:36:58
    to actually take time to care about
  • 00:37:00
    yourself, which is insane.
  • 00:37:02
    Oh, wow.
  • 00:37:02
    But did you have any limiting beliefs
  • 00:37:04
    growing up? Did they become any
  • 00:37:06
    challenges in your content journey or
  • 00:37:08
    like building statue? Not really.
  • 00:37:10
    That's great.
  • 00:37:11
    I I was always very comfortable even
  • 00:37:14
    when people didn't like me. Okay.
  • 00:37:17
    Um maybe cuz I wasn't super popular in
  • 00:37:20
    school, so I was really okay with even
  • 00:37:24
    if like I didn't get that many views or
  • 00:37:26
    if I get a lot of mean comments, I was
  • 00:37:28
    kind of okay with it. So, I think it was
  • 00:37:31
    me being almost overly confident that
  • 00:37:33
    got me to start posting cuz so many
  • 00:37:35
    people think, "Oh, you're cringe. Why
  • 00:37:38
    the [ __ ] are you posting this? Like, who
  • 00:37:39
    who the [ __ ] do you think you are? I'm
  • 00:37:40
    sure you can relate. Like, a lot of
  • 00:37:42
    creators feel the same way. Maybe
  • 00:37:44
    because my mom was so sweet to me
  • 00:37:45
    growing up and always encouraged me. So,
  • 00:37:47
    I was like, it's okay. I I want to post
  • 00:37:49
    a video. That's why I posted it. Like,
  • 00:37:51
    yeah,
  • 00:37:51
    that's awesome. I feel like I was also
  • 00:37:54
    delusional in starting YouTube where I
  • 00:37:56
    was like, I'm going to make it.
  • 00:37:57
    Oh, yeah. But I feel like I do have
  • 00:37:59
    limiting beliefs in other spaces, which
  • 00:38:01
    is why I'm starting this series because
  • 00:38:03
    I feel like even though I majored in
  • 00:38:05
    business and I've worked in the realms
  • 00:38:07
    of financial services, marketing, all
  • 00:38:10
    aspects of business, I sometimes still
  • 00:38:12
    get scared in terms of like for example
  • 00:38:14
    starting my own brand and things like
  • 00:38:16
    that. And I'm like, if I'm scared gosh,
  • 00:38:18
    like what about the millions of other
  • 00:38:20
    young women out there? So yeah, trying
  • 00:38:22
    to start the series to make business
  • 00:38:24
    less intimidating and more fun for young
  • 00:38:26
    women. Maybe men go through this too.
  • 00:38:29
    But this is definitely something a lot
  • 00:38:31
    of women deal with the self-limiting
  • 00:38:34
    beliefs. It could just be social
  • 00:38:35
    conditioning that's getting to your head
  • 00:38:37
    because look at your impressive
  • 00:38:38
    portfolio. That's insane. Exactly what
  • 00:38:41
    you said. Like how could you out of
  • 00:38:43
    anybody doubt yourself and what you can
  • 00:38:44
    achieve? That's crazy to me.
  • 00:38:46
    No, thank you. And one limiting belief
  • 00:38:48
    that I want all of us to remove is that
  • 00:38:51
    things need to be expensive, that you
  • 00:38:53
    need to pay extra. So, I'm going to let
  • 00:38:54
    you in on a little secret. I use
  • 00:38:57
    Racketin to get huge deals and get money
  • 00:39:00
    back, especially on essentials like this
  • 00:39:02
    tablet or 10% back from travels with
  • 00:39:04
    Verbal. If you're not getting cash back
  • 00:39:06
    from Racketin, you're losing money.
  • 00:39:08
    Racketin is the largest cashback site
  • 00:39:10
    that partners with over 3,500
  • 00:39:13
    biggest brands like Best Buy, Apple,
  • 00:39:15
    Target, Nike, Expedia. It's completely
  • 00:39:18
    free to use. You just click through
  • 00:39:19
    links found on Rocketin, then shop on
  • 00:39:21
    the store's website like you normally
  • 00:39:22
    would or use the browser extension where
  • 00:39:24
    you get up to 15% cash back at hundreds
  • 00:39:27
    of your favorite stores. So that thing
  • 00:39:29
    in your shopping cart that you've been
  • 00:39:30
    waiting for price drop, now is the time
  • 00:39:33
    to thank you for being supporters of the
  • 00:39:34
    marketing bestie community. You're also
  • 00:39:36
    getting a $30 signup bonus when you make
  • 00:39:38
    a qualifying purchase by clicking the
  • 00:39:40
    link in my description or go to
  • 00:39:41
    rakuten.com/r/zl.
  • 00:39:45
    Finding the right people to support you
  • 00:39:47
    is also super crucial. How were you able
  • 00:39:49
    to bring in the right people to your
  • 00:39:52
    team? And how has that been working with
  • 00:39:55
    people you enjoy working with? I've
  • 00:39:56
    cried about this, but I'm sorry. This is
  • 00:39:58
    a very cryy episode, but
  • 00:40:00
    Oh, it's all good.
  • 00:40:01
    It's the real stuff.
  • 00:40:02
    Yeah. Thank you for being so vulnerable.
  • 00:40:04
    I think um
  • 00:40:05
    you make it very easy with this
  • 00:40:06
    ambiance.
  • 00:40:09
    One person that I have thanked time and
  • 00:40:11
    time again, I've cried to her about
  • 00:40:13
    this. She knows I love her is my manager
  • 00:40:15
    who I'm still with.
  • 00:40:17
    Oh yeah.
  • 00:40:17
    And yeah, she just always put me first
  • 00:40:20
    and when I'm not comfortable with
  • 00:40:22
    something, she 100% understands,
  • 00:40:25
    advocates for me, but still pushes me
  • 00:40:28
    gently to reach my full potential when I
  • 00:40:30
    have self-doubt.
  • 00:40:31
    I love that when people see your
  • 00:40:33
    potential more than you see yourself.
  • 00:40:35
    Yeah. But there's also a way to do it
  • 00:40:37
    because I feel like too aggressive
  • 00:40:39
    doesn't work with me sometimes.
  • 00:40:41
    Um Yeah. It's almost like she's this
  • 00:40:43
    third parent I have who just mothers me
  • 00:40:46
    so well. And she also recently had a
  • 00:40:48
    baby.
  • 00:40:49
    I know. Congrats to her.
  • 00:40:51
    Yeah. So, a And does she help you find
  • 00:40:53
    your co-founders for Satu to bring on
  • 00:40:56
    the right people? Wow. I was going to
  • 00:40:57
    say cuz I'm always very curious if
  • 00:41:00
    creators or personality brands seek out
  • 00:41:03
    their co-founders or their co-founders
  • 00:41:05
    found them to create uh a brand
  • 00:41:07
    together. Because if you try to
  • 00:41:09
    operationalize a brand yourself as a
  • 00:41:11
    creator, it will be very very heavy time
  • 00:41:14
    investment.
  • 00:41:15
    Yeah, absolutely not. Not just time
  • 00:41:17
    investment, creative people
  • 00:41:19
    fundamentally, I just don't think if
  • 00:41:21
    your strength, you know, that your
  • 00:41:23
    strength is in creatives, if you force
  • 00:41:25
    yourself to be an accountant or you
  • 00:41:27
    force yourself to do everything
  • 00:41:29
    operationally, that it's going to lead
  • 00:41:30
    to the most optimal results. I think,
  • 00:41:32
    you know, as a creator, if you're
  • 00:41:33
    self-employed, you kind of want to do
  • 00:41:35
    everything because you wear all the hats
  • 00:41:37
    in your content. Like, you're editing,
  • 00:41:38
    you're conceptualizing, you're building
  • 00:41:40
    the set, you're doing all the research,
  • 00:41:42
    you're doing everything yourself. So,
  • 00:41:43
    you feel like in business, you can do
  • 00:41:45
    that, too. But you need a team with
  • 00:41:47
    complimentary skills. That's something I
  • 00:41:49
    had to learn because you just can't do
  • 00:41:51
    everything yourself. Same way other way
  • 00:41:53
    around. Like, someone who's really good
  • 00:41:54
    at operations and supply chains and all
  • 00:41:56
    those things, they can't post a TikTok
  • 00:41:58
    about the brand. They they don't know
  • 00:41:59
    the first idea to help with front-facing
  • 00:42:02
    stuff with the brand and it's important
  • 00:42:04
    to have people with complimentary
  • 00:42:06
    skills. For sure.
  • 00:42:07
    That is so true.
  • 00:42:08
    Yeah.
  • 00:42:08
    What are some new skills you had to
  • 00:42:10
    acquire shifting from creator Sarah to
  • 00:42:13
    founder Sarah?
  • 00:42:14
    I had to learn to be a lot more zen.
  • 00:42:18
    emotional regulation is definitely a
  • 00:42:19
    really big thinguge
  • 00:42:21
    because content can be tultuous, but
  • 00:42:24
    having a really big brand and having
  • 00:42:27
    other people on the team and knowing
  • 00:42:29
    that their lives are affected just as
  • 00:42:31
    much as yours is a really big
  • 00:42:34
    responsibility. So the stresses can be
  • 00:42:36
    crazy like the highs are highs but the
  • 00:42:38
    lows can be really low. So
  • 00:42:40
    sure,
  • 00:42:41
    learning how to actually emotionally
  • 00:42:43
    regulate was actually something I
  • 00:42:45
    learned maybe too late in life after 25.
  • 00:42:47
    But
  • 00:42:48
    yeah, that was a really big thing I had
  • 00:42:50
    to learn. Having that self-awareness
  • 00:42:52
    though is so key. I don't think it's
  • 00:42:54
    ever too late to have awareness of
  • 00:42:56
    yourself because that's the first step
  • 00:42:58
    to
  • 00:42:59
    making any tangible changes.
  • 00:43:01
    Yeah, absolutely. And I think sometimes
  • 00:43:03
    when your life is just go go go go go go
  • 00:43:05
    go go go go go go go go go go go go go
  • 00:43:05
    go go go go go you don't stop and
  • 00:43:06
    reflect and you might be making the same
  • 00:43:08
    mistake over and over and over again and
  • 00:43:09
    you don't notice and no one's really
  • 00:43:11
    going to point out that pattern to you
  • 00:43:13
    unless you just see it in yourself cuz
  • 00:43:15
    no one's with you 24/7. You kind of have
  • 00:43:17
    to just take time self-reflect and
  • 00:43:19
    improve.
  • 00:43:20
    Mhm. Do you have any tools that you use
  • 00:43:22
    in the self-discovery journey or on the
  • 00:43:25
    path to self-awareness? journaling and I
  • 00:43:28
    think having a group of very trusted
  • 00:43:30
    friends or family who will tell you when
  • 00:43:34
    you are [ __ ] up, who will be honest
  • 00:43:36
    with you,
  • 00:43:37
    that is so key. Yeah.
  • 00:43:38
    Cuz I feel like the more successful you
  • 00:43:40
    become, the more people pleasers or the
  • 00:43:44
    yesers, how do you categorize them?
  • 00:43:46
    Yes. People.
  • 00:43:47
    Yes people. Yes. The more of them start
  • 00:43:49
    to come into your life and lo and
  • 00:43:51
    behold, you don't have an accurate
  • 00:43:52
    perception of your reality.
  • 00:43:55
    Yeah. I think the best relationships are
  • 00:43:57
    the people who can hold a mirror against
  • 00:43:59
    you and let you see where you can
  • 00:44:02
    improve. Of course, there's like a
  • 00:44:04
    balance. You don't want Yes. people, but
  • 00:44:06
    you also don't want mean people who just
  • 00:44:08
    will put you down no matter what you're
  • 00:44:09
    doing.
  • 00:44:10
    Yeah.
  • 00:44:10
    But having people who love you and can
  • 00:44:12
    give you criticism in a really loving
  • 00:44:14
    way is incredible. I think my boyfriend
  • 00:44:17
    Carlo is really great at that. My mom is
  • 00:44:19
    great at that. Yeah. Just having good
  • 00:44:21
    people in your camp is always wonderful.
  • 00:44:24
    And journaling is also good. Just free
  • 00:44:27
    flow. Write all your emotions down.
  • 00:44:29
    Whatever you're feeling, get good at
  • 00:44:31
    describing what you're feeling.
  • 00:44:33
    So true.
  • 00:44:34
    Mhm. And then try to see if there are
  • 00:44:35
    patterns there that you didn't notice
  • 00:44:38
    before and try to find the source of it
  • 00:44:40
    and understand how to manage them. And I
  • 00:44:43
    think also when you journal things, you
  • 00:44:45
    see your emotions, your stresses kind of
  • 00:44:46
    pass you.
  • 00:44:48
    And once you recognize that pattern,
  • 00:44:49
    it's a lot easier to just see it for
  • 00:44:51
    what it is. It's just feelings. They're
  • 00:44:52
    temporary. And it's not who you are,
  • 00:44:55
    it's just how you feel at the time.
  • 00:44:57
    That's true. Everything's like
  • 00:44:58
    temporary,
  • 00:44:59
    the highs and the lows. So understanding
  • 00:45:02
    that is like a huge game changer. I love
  • 00:45:04
    how you have such a trusting and it's a
  • 00:45:07
    very warm relationship with your
  • 00:45:08
    boyfriend.
  • 00:45:10
    Yeah. And I'm wondering how much of
  • 00:45:12
    content do you share or not share
  • 00:45:15
    because your name is now associated with
  • 00:45:17
    a brand.
  • 00:45:18
    Oh, how do you attract a brand that you
  • 00:45:21
    want to work with? What was your revenue
  • 00:45:24
    pie breakdown? Never heard of this guy.
  • 00:45:26
    Never seen a picture of him. That's
  • 00:45:27
    apparent. A lot of secrets in Chinese
  • 00:45:29
    families. Like if I had no fear. I don't
  • 00:45:31
    know.
  • 00:45:33
    Insane. Hey guys, really quickly.
  • 00:45:35
    Because of the low attention span on
  • 00:45:36
    YouTube, this is only part of the
  • 00:45:38
    podcast. The full dive will be available
  • 00:45:40
    for intentional members who want to take
  • 00:45:42
    the time to learn and really grow. Part
  • 00:45:45
    two will also be available on Spotify
  • 00:45:47
    and Apple in a few weeks. But if you do
  • 00:45:49
    have the attention span and want to
  • 00:45:50
    learn and watch the full episode, it is
  • 00:45:52
    also on the members page and substack
  • 00:45:54
    right now. Where can everyone find you?
  • 00:45:56
    You can find me at Sachu. S A C H EU is
  • 00:46:00
    the first half of my first name and the
  • 00:46:01
    first half of my last name. Sarah Chung.
  • 00:46:03
    You can find me on Tik Tok, YouTube,
  • 00:46:05
    Instagram.
  • 00:46:06
    Follow Satch Beauty. We have
  • 00:46:08
    follow Sachu Beauty on Instagram, Tik
  • 00:46:10
    Tok. We also have a YouTube that's uh we
  • 00:46:13
    just started. So yeah, just find us
  • 00:46:14
    anywhere. And sachu.com. We're also
  • 00:46:17
    available on Tik Tok shop. This is a
  • 00:46:18
    really long plug. No, we're
  • 00:46:21
    share it. I'm like a proud mom right
  • 00:46:22
    now, which is like
  • 00:46:24
    We're available on Tik Tok shop,
  • 00:46:25
    ulta.com, ulta instore. We're also
  • 00:46:27
    available uh on Amazon.com, amazon.ca.
  • 00:46:31
    We're at sukoshimar in Canada and boots
  • 00:46:33
    in the UK. So feel free to check us out.
  • 00:46:35
    Also in Urban Outfitters.
  • 00:46:37
    Yes, Urban Outfitters and Revolve.com.
  • 00:46:39
    Revolve Pooch.
  • 00:46:40
    Yeah, all the above. Awesome. Thank you
  • 00:46:42
    so much.
  • 00:46:43
    Thank you so much. I hope you learned a
  • 00:46:45
    thing or two that you can apply to your
  • 00:46:47
    personal or business brand.
Tags
  • Satch Beauty
  • Sarah Chan
  • lip liner
  • marketing
  • affiliate marketing
  • TikTok
  • branding
  • entrepreneurship
  • beauty industry
  • Shopify