Why is Grip Digital rebranding to Member Lounge?

The company is rebranding to align better with its new technology platform, Member Lounge.

Will there be changes to the service quality after rebranding?

No, the service quality will remain the same, and clients will continue to work with the same account managers and teams.

Are there any cost benefits with the rebranding?

Yes, optimized processes have led to cost savings, which the company is passing on to clients.

What technology platforms will continue to be supported?

Member Lounge will continue to support platforms like Drupal, WordPress, CiviCRM, and its own platform.

How has the company prepared for the rebranding?

The company has streamlined processes and partnered with industry advisers to ensure a smooth transition.

Will the company subcontract work after rebranding?

No, all work will continue to be handled in-house by the company's team.

How can clients provide feedback on the rebranding process?

Clients are encouraged to share feedback with their account managers.

Is there any legal agreement concerning the service quality?

Yes, there is a legally binding service agreement to maintain or improve service quality.

How can clients stay updated on company developments post-rebranding?

Clients can follow the company on LinkedIn or listen to the Member Lounge podcast.

Who should clients contact if they have questions about the rebranding?

Clients can reach out to their account managers or the CEO, Farad Khan, directly.

Our rebranding - We’ll continue supporting Drupal, WordPress, and CiviCRM websites.

00:06:37

https://www.youtube.com/watch?v=r421rYguAXU

Zusammenfassung

TLDRIn the video, CEO Farad Khan explains the rebranding of Grip Digital to Member Lounge. This is the final video in the series discussing the shift. Although the company is undergoing a name change and updates to their technology platform, existing clients are assured of the same quality of service and support. Member Lounge will continue to support all current platforms like Drupal, WordPress, and CiviCRM, as well as their new offerings. The rebranding promises improved processes and cost savings, which are shared with clients. Clients will remain in contact with their existing account managers and development teams, ensuring continuity and familiarity. Khan encourages feedback from clients and reassures them there will be no drastic changes in their interactions with the company. Member Lounge promises to maintain strong service agreements and invites clients to engage through LinkedIn or their podcast for continued updates.

Mitbringsel

🔄 Grip Digital is rebranding to Member Lounge.
🔧 Existing platforms like Drupal and WordPress will still be supported.
📉 Cost savings from process improvements benefit clients.
🕒 Clients will continue working with their current account managers.
🛠 No subcontracting; all work remains in-house.
📈 Services and technology will improve with rebranding.
🔗 Engage with the company on LinkedIn and their podcast.
📜 Legally binding agreement ensures service quality.
🤝 Client feedback is actively sought and valued.
🚫 Minimal changes to client interactions post-rebranding.

Zeitleiste

00:00:00 - 00:06:37
Farad Khan, the CEO of Member Lounge, discusses the company's rebranding from Grip Digital to Member Lounge, focusing on maintaining support for existing public websites, member portals, and CRM solutions. He assures clients that service quality will not change and stresses improved efficiencies and lower costs due to optimized processes and partnerships with industry experts. Despite changes, continuity is emphasized as the team and service remain the same, supported by legally binding agreements. Existing technology platforms like Drupal and WordPress will still be supported. Khan invites feedback and encourages clients to connect on LinkedIn, follow their podcast, and assure them that these changes aim to provide more value.

Mind Map

Video-Fragen und Antworten

Why is Grip Digital rebranding to Member Lounge?
The company is rebranding to align better with its new technology platform, Member Lounge.
Will there be changes to the service quality after rebranding?
No, the service quality will remain the same, and clients will continue to work with the same account managers and teams.
Are there any cost benefits with the rebranding?
Yes, optimized processes have led to cost savings, which the company is passing on to clients.
What technology platforms will continue to be supported?
Member Lounge will continue to support platforms like Drupal, WordPress, CiviCRM, and its own platform.
How has the company prepared for the rebranding?
The company has streamlined processes and partnered with industry advisers to ensure a smooth transition.
Will the company subcontract work after rebranding?
No, all work will continue to be handled in-house by the company's team.
How can clients provide feedback on the rebranding process?
Clients are encouraged to share feedback with their account managers.
Is there any legal agreement concerning the service quality?
Yes, there is a legally binding service agreement to maintain or improve service quality.
How can clients stay updated on company developments post-rebranding?
Clients can follow the company on LinkedIn or listen to the Member Lounge podcast.
Who should clients contact if they have questions about the rebranding?
Clients can reach out to their account managers or the CEO, Farad Khan, directly.

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Untertitel

Automatisches Blättern:

00:00:00
[Music]
00:00:06
hi thank you for joining me in this
00:00:08
video I'm farad Khan I'm the CEO of
00:00:11
member lounge if you're watching this
00:00:13
video you probably already know that we
00:00:15
are rebranding our company from grip
00:00:17
digital to member Lounge this is the
00:00:20
third and last video in the rebranding
00:00:22
series if you have not seen the first
00:00:24
two videos please watch videos one and
00:00:26
two before watching this one you can
00:00:28
find links to these videos in the
00:00:30
description below in this third video
00:00:33
I'll talk about how we continue to build
00:00:35
support and maintain your public website
00:00:37
member portal and CRM solutions that we
00:00:39
have built over the years and that are
00:00:41
not using our new technology platform
00:00:43
member Lounge I just want to reassure
00:00:45
you that even with the rebranding and
00:00:47
all the changes we are making behind the
00:00:49
scenes our commitment to bring the most
00:00:51
value to our clients Remains the Same we
00:00:54
will continue to build and support all
00:00:56
the member portals and public websites
00:00:58
that we have built over the years that
00:01:00
are not built using the new member
00:01:02
launch technology I also want to stress
00:01:04
on the fact that there will be no change
00:01:06
in quality of service that you will get
00:01:08
from us you will continue to work with
00:01:10
the same account managers and the same
00:01:12
development team and project team that
00:01:14
you're already familiar with in fact
00:01:17
given the improvements in processes and
00:01:19
Technologies we are making things will
00:01:21
only get better you might remember that
00:01:23
several years ago our prices for
00:01:25
building public websites and member
00:01:27
portals used to be much higher than what
00:01:29
it is right now if you compare our
00:01:31
current prices of building websites and
00:01:33
member portals to other digital agencies
00:01:36
you'll see that we are offering much
00:01:38
lower rates than other agencies that
00:01:40
have similar expertise as us how can
00:01:42
that be possible how are we giving you
00:01:44
such high quality service at such lower
00:01:46
rates since we have been working with
00:01:48
associations for so long and we have so
00:01:51
much experience with the different
00:01:52
problems and challenges Association
00:01:54
phase we have come up with formulas and
00:01:56
processes that are very optimized to
00:01:58
solve challenges for
00:02:00
associations so when we come across a
00:02:02
problem that an association is facing
00:02:04
and we have to solve it using the public
00:02:06
website or the member portal we know
00:02:08
many solutions right away we do not have
00:02:11
to do much new research at this point
00:02:13
this saves us a lot of time and effort
00:02:16
we were able to find streamlined ways
00:02:18
within our company to serve associations
00:02:20
we have created many standard operating
00:02:23
procedures within our team so that every
00:02:25
Department in the company almost works
00:02:27
like clockwork of course we have more
00:02:30
work to do but we are much more
00:02:32
efficient and much more effective than
00:02:34
we were several years ago this brought
00:02:36
us cost savings overall and we want to
00:02:39
pass on those savings to you we have
00:02:41
also partnered with some of the best
00:02:43
Minds in the industry to work with us as
00:02:45
advisers as we make this change so
00:02:47
certain business problems that would
00:02:49
typically take us months and years to
00:02:51
solve with the help of these advisers we
00:02:53
are able to solve them in a matter of
00:02:55
weeks I'm also actively working with
00:02:57
business coaches myself to help me do my
00:03:00
job better and that I can make the best
00:03:02
use of my time as we roll out some of
00:03:04
these changes you will only see slight
00:03:07
changes in the way you work with us but
00:03:09
that's about it there won't be any
00:03:10
surprises there won't be any radical
00:03:12
changes in the way you work with our
00:03:14
team these changes are here to help us
00:03:17
serve you better and to bring you some
00:03:19
more value from the work you are doing
00:03:21
with us if you have any thoughts or any
00:03:23
feedback in anything you see over the
00:03:25
next couple of months please let your
00:03:27
account manager know as soon as possible
00:03:30
so that we can include your feedback in
00:03:31
this process let's talk about what
00:03:33
technology platforms we will continue to
00:03:35
support after this rebranding we will
00:03:38
continue to support all the platforms we
00:03:40
were using before like Drupal WordPress
00:03:43
cvcrm and the member Louch platform
00:03:45
itself even if your websites and member
00:03:48
portals are not using the new member
00:03:50
launch platform right now we will
00:03:52
continue to support and improve the
00:03:53
public websites and the member portals
00:03:55
that you have you will continue to work
00:03:58
with the same account managers and the
00:03:59
same development team we have developed
00:04:02
deep technical expertise when building
00:04:04
and supporting Drupal WordPress and cvcm
00:04:07
based solutions that expertise is still
00:04:10
within our team we are not
00:04:11
subcontracting out any of the work to
00:04:14
any other company this ensures that we
00:04:16
bring a decade of collective
00:04:18
intelligence and experience from our
00:04:19
team to help us write the next chapter
00:04:22
of our company in closing I just want to
00:04:25
share that we heard some great feedback
00:04:27
from our clients when we communicated
00:04:28
this rebranding process early some of
00:04:30
you were very welcoming and were excited
00:04:32
about the approach we are taking but we
00:04:35
also heard some great questions from
00:04:37
some of you about working with a new
00:04:39
Corporation member Lounge we totally
00:04:41
understand your concern about
00:04:42
maintaining continuity in your member
00:04:44
portal and your partnership with us in
00:04:46
the past you have trusted me and you
00:04:48
have trusted our team to execute and
00:04:50
deliver on some large projects that are
00:04:52
deployed Nationwide in Canada and in the
00:04:55
US we are the same team just with a
00:04:58
different name
00:05:00
our company also has a legally binding
00:05:02
service agreement to maintain and
00:05:04
continue providing the same and better
00:05:06
quality service to your organization I
00:05:09
would encourage you to please look under
00:05:11
the hood re-watch my video messages one
00:05:13
more time and share our rebranding blog
00:05:16
articles with your team members you'll
00:05:18
see that all the changes that we are
00:05:20
making are for the better and these
00:05:23
changes will only bring even more value
00:05:25
to our clients if you find a process or
00:05:28
a policy that does not fully aligned
00:05:30
with your values please do not worry and
00:05:32
reach out to your account manager and
00:05:34
share your thoughts with us we are
00:05:36
always happy to make some adjustments to
00:05:38
help our clients better I hope the
00:05:40
series of these three videos that we are
00:05:42
sharing helps explain our reasons for
00:05:44
rebranding and what does that mean for
00:05:46
you I'm sure some of you have questions
00:05:49
and I have not answered all all the
00:05:50
questions in my videos and in the blog
00:05:52
articles so if you do have any question
00:05:55
please reach out to me or your account
00:05:56
manager and book a quick time to chat
00:05:58
since I cannot speak to all of our
00:06:00
clients regularly anymore and I do want
00:06:03
to keep in touch with you regularly
00:06:05
please add me on LinkedIn I'll share my
00:06:07
LinkedIn profile with you here we
00:06:09
regularly share our company updates on
00:06:11
LinkedIn and hopefully this way we will
00:06:13
be able to keep in touch better I also
00:06:16
host a popular podcast called the member
00:06:18
launch podcast in this podcast we talk
00:06:20
about how to grow your Association
00:06:21
membership so if you're not already
00:06:23
following our podcast please take a look
00:06:26
you can find the link in the description
00:06:27
below I look forward to speaking to you
00:06:29
soon bye for today
00:06:32
[Music]