00:00:00
foreign
00:00:00
[Music]
00:00:08
welcome again we are now in the 10th
00:00:11
topic of our course organizational
00:00:13
process in this section we are going
00:00:15
like to the processes that allows
00:00:19
to work effectively in every aspect of
00:00:23
Our Lives
00:00:24
development research could be a
00:00:27
communication decision making and
00:00:29
Leadership before doing that let's take
00:00:32
a look on how can home entertainment can
00:00:34
be transformed and evolved to make the
00:00:37
best we need to be sure our role here
00:00:39
how do we transform and evolve so people
00:00:42
will reign control and we'll come back
00:00:44
to our Productions How do we ensure to
00:00:47
be the best in engaging in bond with
00:00:49
them how do we reset and reuminate with
00:00:52
people providing new forms on
00:00:54
entertainments playing meaningful roles
00:00:56
and Engineering entertainment to be
00:00:58
their support to decided role on breast
00:01:00
and beauty and in compromise in the time
00:01:02
how can we be responsible or reliable
00:01:05
this quadrant chart means all the
00:01:07
challenges that we have now and thus
00:01:09
they need to have really a process that
00:01:12
really works together to address the
00:01:14
needs or current the new audiences for
00:01:17
coming what's irrational behind the
00:01:19
organizational process then first we
00:01:21
need to address and understand that
00:01:23
effectively management our business
00:01:25
depends in times deals with facing
00:01:27
complex challenges in an environment
00:01:30
that continues changes and evolves it's
00:01:32
a key to understand our markets exist in
00:01:34
a dynamic base where audiences Suspects
00:01:37
on demand higher levels of quality
00:01:39
appealing and excitement that imply a
00:01:41
continuous request to reach through
00:01:42
engagement if you to clarify that just
00:01:45
remember every time that you go to watch
00:01:48
a new Blockbuster movie to expect more
00:01:50
and more and more so happens the time
00:01:53
when you you are working in in a series
00:01:55
of a new album a music for an artist
00:01:58
although companies across media and it
00:02:00
remaining recently Technologies driven
00:02:02
people still in hand perceptions remain
00:02:04
as a people's power behind growth
00:02:06
Innovation Revenue this is reflected in
00:02:09
the priority that the secretary
00:02:10
Executives and entertainment give to HR
00:02:12
talent management basically in the iris
00:02:15
of hiring and retaining skill employees
00:02:18
and the basement that they are done
00:02:19
behind it in a recent survey a
00:02:22
Consulting Group provided us a video
00:02:25
with the top workforces challenges that
00:02:28
we face in entertainment most of the
00:02:30
executives related that the best the
00:02:32
challenges are to keep attracting new
00:02:35
Talent you see at the top of that the
00:02:37
shortage of skilled work okay the
00:02:40
importance of retaining talent and
00:02:42
decreasing labor costs so those labor
00:02:45
challenges in play also they need to
00:02:47
work better in a very and efficient
00:02:50
environment living with increasing
00:02:52
funding much HR departments will need a
00:02:55
combination of innovation and Italian
00:02:56
strategies this is what we Implement in
00:03:00
accordance and integrated organizational
00:03:02
process where the combination of the
00:03:04
functions of communication decision
00:03:06
making and Leadership take place think
00:03:08
about those functions of management like
00:03:10
a system way of doing things they work
00:03:14
together we need to plan and make
00:03:16
decision making we need to organize we
00:03:19
need to live and we have to control
00:03:20
everything in a continuous communicated
00:03:23
World communication we have talked about
00:03:27
is crucial to relations and it's not
00:03:29
less in the interpersonal Connections in
00:03:31
the workplace when we have a strong
00:03:32
relation that will lead to a stronger
00:03:34
and more effective organization however
00:03:36
there are barriers to good communication
00:03:37
leaders who communicate to understand
00:03:39
and issue will make better decisions we
00:03:41
need must be able to come overcome those
00:03:44
barriers of communication to respect and
00:03:45
active listening to truly understand
00:03:47
each other and build a type of trust
00:03:50
that is necessarily to collaborate and
00:03:52
make the decisions workplace
00:03:54
communication is exchange information
00:03:55
between employees in a work environment
00:03:58
that includes face to face he means chat
00:04:00
video conference in phone calls and
00:04:02
other methods used to convey information
00:04:04
in the workplace non-verbal
00:04:06
communication like eye contact body
00:04:08
language antono boys are also important
00:04:11
as first of all workplace communication
00:04:13
and let's remember everyone needs to
00:04:15
communicate well a misunderstood
00:04:17
requires camper the whole production day
00:04:19
in Jeopardy a crucial part of
00:04:21
communication is good listening no
00:04:23
process precisely what is asked from you
00:04:26
and if you are unsure you need to ask
00:04:28
for clarification check with your other
00:04:30
production assistants your crew members
00:04:32
and talent do you work but also need to
00:04:35
speak concisely and clearly you have to
00:04:37
be confident when speak to assist
00:04:39
directors and escorting Talent avoid all
00:04:42
non-essential chatter clear
00:04:43
communication helps the film set run
00:04:46
smoothly good communication happens when
00:04:48
everyone is on the same page you're in a
00:04:50
film set or stage and is communicating
00:04:51
well that goes smoothly less time is
00:04:54
wasted in mistakes and every time the
00:04:57
time flies spy go to communication then
00:05:00
happens when each person of the crew
00:05:02
knows what their job is that day and you
00:05:05
are prepared for that date you can be a
00:05:06
productive team member use all methods
00:05:09
and technology and ensure that it's
00:05:11
clear concise and direct communication
00:05:13
is also and we need to understand that
00:05:16
in order to do our communication in each
00:05:18
one so the one the the ways that we
00:05:20
refer there are traditional models that
00:05:22
do not work today the traditional models
00:05:25
of channeling whoever of the late
00:05:27
forests are not useful now as they are
00:05:31
multiple offerings in media and our
00:05:33
audiences have Remington so one of the
00:05:35
models where we are working now those
00:05:38
previous models are almost non-existent
00:05:41
now today's model of communication are
00:05:43
more Dynamic those are interactive
00:05:45
models of communication that refer to
00:05:47
two-way communication with feedback
00:05:48
communication is circular change of
00:05:50
roles such as the Osgood scrum model
00:05:53
where you have encoders interpreters
00:05:55
decoders in a message and they flew
00:05:58
communication Works in a circle that's
00:06:00
equal and reciprocal communication is
00:06:03
viewed now as a transaction meaning
00:06:04
there is a comparative process in which
00:06:06
communicators are long term from centers
00:06:08
and reservers with which appears in this
00:06:10
model co-create the process of
00:06:11
communication they influence the outcome
00:06:14
and Effectiveness they share meaning and
00:06:17
a dynamic process and that's the
00:06:19
transactional communication model where
00:06:20
you have a communicator they both
00:06:22
communicate through all the noises in
00:06:24
the different environments there needs
00:06:26
to happen in a circular way working
00:06:28
completely 360. decision making what is
00:06:32
decision making resume is the selection
00:06:34
of procedure two-way alternative and
00:06:36
find a solution to a problem how many
00:06:38
times we have it different options when
00:06:40
we travel we're going to buy a house
00:06:42
that happens in them are going to shot
00:06:45
something outside or when to do it in
00:06:47
photo what it's going to do your choice
00:06:49
for a better musical something that the
00:06:52
Beast has been developed before or you
00:06:54
have to have a new music from an
00:06:57
Innovative DJ that is breaking the
00:07:00
charts to make it the best a success in
00:07:02
the industry how important then is to
00:07:04
decide something let's remember that we
00:07:06
as a leader we need to understand how to
00:07:08
balance emotion with reason and make
00:07:10
decisions that positively impact their
00:07:13
employees their own and their customers
00:07:16
the audiences their organizations there
00:07:19
are three crucial qualities that great
00:07:20
leaders must develop to become great
00:07:22
decision makers that is emotional
00:07:25
intelligence how to handle uncertainty
00:07:28
and how to weight evidence with
00:07:30
intuition let's start with emotional
00:07:33
intelligence imagine that we are
00:07:35
presented with high critical high-stakes
00:07:37
situation without significant potential
00:07:39
downside and you need to make a decision
00:07:41
and take action right away what we'll do
00:07:43
is our thinking and you're facing a
00:07:45
situation you will likely to have a
00:07:47
significant emotional reaction including
00:07:49
feelings such as anxiety fear of injury
00:07:52
unfortunately emotions such as this
00:07:54
throughout our ability to make good
00:07:56
decisions so there is a need to if we
00:07:59
are facing different problems different
00:08:01
scenarios or it's a complex one decision
00:08:03
a complex situation we need to tackle
00:08:07
down relax think about it take your time
00:08:10
emotional self-control is important to
00:08:12
make smart decisions how about
00:08:15
uncertainty the variables and outcomes
00:08:17
of decision making are so uncertain and
00:08:19
we are judged for judged by our
00:08:22
decisions yes probability stands here we
00:08:26
cannot predict that everything will
00:08:27
happen the same way uncertainty creates
00:08:29
this comfort and Analysis for paralysis
00:08:32
we try to analyze the situation from
00:08:34
every angle to alleviate the sense of
00:08:36
uncertainty these efforts are often
00:08:37
futile and waste of all time energy
00:08:40
don't try to wait and analyze and make a
00:08:45
studies to be sure that everything will
00:08:47
happen as the best sometimes you have to
00:08:49
run risk and that means to handle
00:08:51
uncertainty assume non-related things
00:08:53
file security and delay decision analyze
00:08:57
take your time but also limit your
00:08:59
choices you must have to use rules of
00:09:02
decision great options use some criteria
00:09:05
finally use your intuition Trust on your
00:09:08
honest participle intuition the more you
00:09:10
know about the subject the more reliable
00:09:12
your intuition will be make yourself an
00:09:14
expert in your field an intuition will
00:09:16
be your best guide intuition has been
00:09:18
said to be the little boy's been inside
00:09:20
us that make us to think about meditate
00:09:23
reflect to hear our intuition you must
00:09:26
have some time when you are a human
00:09:27
being not a human doing that acts in a
00:09:30
hurry like a machine use your senses
00:09:32
that was make us different from
00:09:35
artificial intelligence yes control
00:09:37
yourself and emotional intelligence
00:09:39
consider uncertainty and think about
00:09:42
what has happened before your intuition
00:09:45
Military reflect maybe your spirits will
00:09:47
not be useful maybe yes you can see this
00:09:50
our intuition develops to where we can
00:09:52
become more experienced in something age
00:09:55
years of employment discharge plots in
00:09:58
the y axis The Years of Living against
00:10:00
the age and how far our intuition works
00:10:04
against experience Our intention is
00:10:06
experience overlaps and they as black
00:10:09
area is where we need to leverage that a
00:10:12
practical decision-making processes can
00:10:15
be seen like first to decide whether to
00:10:17
take action quickly or gather additional
00:10:19
information create criteria parameters
00:10:22
to judge what information is essential
00:10:24
and then when to system their
00:10:25
information and stop your information
00:10:27
gathering process secondly be aware of
00:10:29
the Motions that come up as you proceed
00:10:31
with your decision
00:10:32
third recognize the certainty limits in
00:10:35
the situation and say how much of the
00:10:37
uncertainty needs resolution four allow
00:10:39
yourself to hear your intuition and
00:10:42
finally seek out opportunity to toughly
00:10:44
and proactively make challenging
00:10:46
decisions recognize what negative
00:10:47
outcomes will be matter that you expect
00:10:49
there are decision making Styles people
00:10:52
sometimes there are different models we
00:10:54
are thinking oriented maximizer action
00:10:57
or in the maximized we can be
00:10:58
multi-focused of unifocus and that would
00:11:01
establish four different levels in a
00:11:04
hierarchical way decisive way flexible
00:11:07
or integrative there are other models
00:11:09
such that rank us as being analytical
00:11:12
conceptual directive behavioral how do
00:11:15
we do our decision making process find
00:11:18
yourself take a look in these two charts
00:11:20
and try to analyze your own personality
00:11:23
when you make decisions are you the
00:11:25
flexible are you hierarchy do you behave
00:11:28
like an intolerance a high tolerance and
00:11:31
ability being analytic and very highly
00:11:33
conceptual or you don't tolerate
00:11:35
tolerance and ability and work in the
00:11:38
behavioral or directive size of the
00:11:40
equation use them to framework to
00:11:42
understand how your individuals and
00:11:44
teams make decisions can be a
00:11:46
fundamentalistic understand people's
00:11:48
situation and the contest so decision
00:11:50
making deals with problem and goals
00:11:52
models Alternatives identification and
00:11:54
cell definition selection change actions
00:11:57
and follow-up Effectiveness means
00:11:59
remember identify options select the
00:12:02
strategies the find Benchmark criteria
00:12:04
Implement importantly monitoring
00:12:07
document learnings a decision effective
00:12:10
effective decision means to not make to
00:12:12
concentrate what is important in a high
00:12:15
level of understanding find constant
00:12:18
what is strategic what is generic do not
00:12:20
speak in your decision maker weight the
00:12:23
impact against the technique now when a
00:12:25
decision principles and when it has to
00:12:27
be pragmatic most time consuming step is
00:12:30
plotting into a step if it's not too
00:12:32
work it's at least a good intention
00:12:34
action must be as close as possible to
00:12:36
the people who will carry on and When
00:12:39
leaders get drawn about responsibility
00:12:41
it's about sharing it global companies
00:12:43
require leaders who understand the need
00:12:46
for a responsibility an anchored
00:12:48
ownership we need to understand the term
00:12:50
of accountable that is not a translation
00:12:54
appropriate for the word accountable
00:12:56
accountable is a very English special
00:12:59
word that means to have fully
00:13:02
responsibility direct we own the task we
00:13:06
own the challenge a film director and a
00:13:09
sports team coach he is responsible that
00:13:12
the team really makes it but leader
00:13:14
needs to demonstrate responsibility
00:13:16
themselves one way of demonstrating
00:13:18
responsibility through the process of
00:13:20
asking and answering questions three
00:13:21
basic ways that people can use questions
00:13:23
is both demonstrate responsibility
00:13:25
Foster and Trust ability and others the
00:13:28
leader has to share that accountability
00:13:30
and responsibility what is a leader then
00:13:33
according to Orange Gardner in leading
00:13:35
Minds a leader is an individual to
00:13:37
significantly significantly affects the
00:13:40
thoughts feelings and behaviors of our
00:13:42
significant numbers of individuals if we
00:13:45
follow this we may have people like
00:13:47
Alexander the Great Genji scan Julius
00:13:49
Caesar Napoleon Abraham Lincoln Mahatma
00:13:52
Gandhi and so on you can at least keep
00:13:54
going but think about it all those
00:13:56
people doesn't necessarily mean that
00:13:58
they exert power that was the only way
00:14:00
to providing leadership some of them
00:14:02
there were not power leaders traditional
00:14:07
sin leaders there were other kind of
00:14:09
news now we are going to see where our
00:14:12
Theory and the Stars Behind leadership
00:14:14
so leadership importantly and these are
00:14:17
very important very good definition that
00:14:19
Napoleon made a leader is a dealer in
00:14:22
hope it's very basic and this is really
00:14:24
the basic one in my opinion because if
00:14:27
you have someone who is providing you
00:14:30
hope that person in June will provide
00:14:32
you with leadership with Guidance with
00:14:34
ways to go ways to solve it there are
00:14:37
some other definition more functional
00:14:39
like the one of Steve Jobs on Innovation
00:14:42
Innovation distinguished between a
00:14:43
leader as a follower another one that is
00:14:46
functional is about Peter drocker in
00:14:48
administration effective leadership is
00:14:49
not about not making speeches of being
00:14:51
like leadership is being defined by
00:14:53
results a very functional way leaders
00:14:56
are born they are made and they are made
00:14:58
just like anything else through hard
00:15:00
work and that's the price we will have
00:15:02
to pay to achieve that goal or any goal
00:15:04
that's a behavioral definition made by
00:15:06
Vince Lombardi the head coach of the
00:15:08
Green Bay Packers of the National
00:15:09
Football League if we take all these
00:15:12
definitions and go back to the one in
00:15:14
the top we see that both Steve Jobs
00:15:17
Vince Lombardi and even Peter Tucker
00:15:19
they were providers in hope that's why I
00:15:21
recommend you to start looking at
00:15:23
leadership as a dealer in hope so
00:15:26
leadership and entertainment
00:15:28
entertainment leaders made with
00:15:29
financial artistic decisions daily they
00:15:32
manage the staff and predictions what
00:15:33
they call a producing entertain products
00:15:35
mean to be seen as widely imposed and
00:15:37
they meet to win write a profit with
00:15:40
revenues then where are the
00:15:41
opportunities for growth the leader has
00:15:44
to have that Vision when we do we have
00:15:47
to be leaders all the time and every
00:15:49
phase of the business and every step of
00:15:51
the journey the link that you see will
00:15:54
explain you more in detail about
00:15:55
recommend you to delete reflect and take
00:15:58
the lessons on that that's a part of our
00:16:00
activities in this topic provide an
00:16:02
enhancing value is a part of leadership
00:16:05
you are providing hope you enhance the
00:16:08
value of a product you enhance the value
00:16:11
of the perception of life that people
00:16:13
have what it means to Be an Effective
00:16:16
leader in entertainment the original
00:16:18
value by challenging standards creating
00:16:20
new status going through new platforms
00:16:23
through guides or parents I suggest
00:16:25
leadership Behavior to use in new
00:16:27
environments like graphical
00:16:29
representations having a concern from
00:16:31
people against a balanced approach
00:16:33
against the concern from results there
00:16:36
are traits that are linked to great
00:16:38
leadership such as intelligence people
00:16:40
skills safeness creativity competence
00:16:43
and trustworthiness all those are
00:16:45
important so mention they are theories
00:16:48
and styles about leadership on the left
00:16:50
we have the theories we start with the
00:16:53
great Band Theory that speaks that
00:16:54
someone was born to be a leader I mean
00:16:56
the traditional old one basically in the
00:16:59
ancient history all the kings and
00:17:01
Emperors are born to be leaders the
00:17:04
second one the trait is the one that is
00:17:06
a leader is made by direction that
00:17:08
relays us to the behavioral one that I
00:17:11
referred that previously as the one of
00:17:13
Miss Lombardi approach the rest there is
00:17:15
the theory of contingency that the
00:17:17
leader is applied their guidance their
00:17:20
conductance and manage of the team
00:17:22
through the contingency of the situation
00:17:24
and finally the most appropriate in
00:17:27
modern times the situational that you
00:17:28
must to act in according to the
00:17:32
country's world you're working there are
00:17:34
seven styles of leadership in there the
00:17:37
styles are different than the theory you
00:17:39
can start being a Visionary at the top
00:17:40
you can also down forward being a mentor
00:17:45
or being an integrator sometimes you are
00:17:47
only a facilitator or influencer
00:17:48
sometimes you are at the bottom of the
00:17:51
Chara crisis director and very good
00:17:53
example of Crisis director is Winston
00:17:55
Churchill he was the best prime minister
00:17:57
of England in times of crisis in the
00:18:00
World War II however it was very bad
00:18:02
when leading England in teams times of
00:18:04
peace they are also different approaches
00:18:06
you may be a leader that does like a
00:18:08
teacher or can ask can I act like a
00:18:11
facilitatory coach or a guide the bottom
00:18:14
line here that I want you to understand
00:18:15
a theory is different in their own style
00:18:18
you may follow a theory here that is
00:18:20
recommended such as the situation you
00:18:23
have your own style and we are going to
00:18:25
see also this test in following parts of
00:18:27
this conversation situational leadership
00:18:30
I mentioned is a theory that requires us
00:18:32
a level of supervision and are also
00:18:35
required in different conditions and
00:18:37
different situations we can see this
00:18:39
like we are working in the x-axis the
00:18:42
levels of supervision against any level
00:18:44
of support and arousal if you have high
00:18:47
supervision such when you have a rocky
00:18:50
freshman elements you start directing
00:18:52
only directing you cannot delegate you
00:18:55
cannot support them you need to be sure
00:18:57
and lead them day by day as they develop
00:19:00
they start to be more experienced you
00:19:02
start coaching them up to a level when
00:19:05
you start changing from coach to support
00:19:07
and you come a part of the team and the
00:19:10
last stage is the delegating part here I
00:19:12
present you some definitions supervision
00:19:14
is the employees key a skill the
00:19:17
employee skill and knowledge determines
00:19:18
the level of supervision arousal means
00:19:21
the employees skill and knowledge also
00:19:23
depends on the level of their Direction
00:19:26
it's more like an emotional one approach
00:19:29
in that amount and Smith continue for
00:19:32
leadership we can see this far better
00:19:34
this is a situational style model for
00:19:37
first at the left we see above Central
00:19:39
leadership when the use of authority is
00:19:41
completely done by the manager the
00:19:43
manager makes the decision and announce
00:19:45
it people and the team follows only so
00:19:47
as we move forward to the right we start
00:19:50
looking at how instead of telling the
00:19:52
managers start selling the decision and
00:19:54
they gradually they each change changes
00:19:57
his role to a consultant he presents
00:19:59
ideas and embicization thereafter they
00:20:01
present tentative decisions of the
00:20:03
change they are challenged manager
00:20:06
finally in this consultant stage
00:20:07
presents problems and get suggestions so
00:20:09
the final step where there is a complete
00:20:11
freedom of subordinates the manager
00:20:13
defines limits so as the groups to make
00:20:15
decisions and maybe the manager permits
00:20:17
subordinates to function within limits
00:20:19
defining versus Superior the manner only
00:20:21
joins them at the last stage of the
00:20:24
process so from right left to right we
00:20:26
have a more freedom effect here and
00:20:29
that's a situational stage you cannot
00:20:31
exert complete direct supervision when
00:20:34
you have a very well experienced on
00:20:37
performance a team of people be careful
00:20:39
there are styles on the move you may be
00:20:42
fine that the leader is a charismatic
00:20:43
that's a stale style that's based in
00:20:46
qualities the leadership set apart
00:20:48
Ordinary People because he can be very
00:20:50
optimistic he creates more bonds he can
00:20:53
Inspire others the problem is the
00:20:55
disadvantages that are create egos there
00:20:58
is the style that is a transformational
00:21:00
where a leader inspired followers to
00:21:02
transcend their own interests lead by
00:21:04
example a leader comes and goes comes
00:21:06
and goes he also gives the example and
00:21:09
they sets apart kind of that is stabiops
00:21:12
for instance he established some goals
00:21:15
some benchmarks and they let all the
00:21:17
teams work along the opposite is a
00:21:20
transactional like Bill Gates like Jeff
00:21:22
Bezos in Amazon you are a transactional
00:21:24
would you guide motivated by clarifying
00:21:26
roles step by step your task
00:21:28
establishing expectations during wild
00:21:31
and punish the people they have to
00:21:33
complain every one time of your
00:21:35
expectation in every stage of the
00:21:38
process you may see there are two
00:21:39
different ways here the transformational
00:21:41
against the transactional intense
00:21:43
information to develop people to have
00:21:45
their own in self-trust transactional
00:21:48
you are very effective you are not a
00:21:50
very good developer so beyond aware when
00:21:52
you hired someone who has been in Amazon
00:21:55
that is a Jeff Bezos or a Microsoft Bill
00:21:58
Gates they are more like transactional
00:22:01
people you forget and hire someone from
00:22:03
Apple they are transformational they are
00:22:06
people who are problem solvers by their
00:22:09
own be aware of that there is also the
00:22:11
style that is paternalistic when the
00:22:14
leader takes on and takes control of
00:22:16
your life so this is a matter of
00:22:18
building trustworldness based on
00:22:21
Integrity benevolence ability the trust
00:22:23
then leads us to having more risk taking
00:22:26
information and sharing effectiveness
00:22:28
some examples here can be in
00:22:30
paternalistics is where a leader acts
00:22:33
like a father he makes decision or she
00:22:35
made a decision but may consult he
00:22:37
believes in the need to support staff
00:22:38
and there are three basic elements in
00:22:40
the paternalist leadership even though
00:22:42
it's not negative to this Auto
00:22:44
autocratic only delegates the minor
00:22:46
decisions benevolent a moral perfect
00:22:49
example of this here is like could be
00:22:52
Bill Belichick and let's take the
00:22:54
example here let's stop here Bill
00:22:56
Belichick is a what a transactional
00:22:59
leader but this acts like a paternalist
00:23:01
he might may not be benevolent okay but
00:23:05
he has their own moral
00:23:06
two perfect examples George Bush Jr and
00:23:09
Mother Teresa they act like a father
00:23:11
they may decision but they work
00:23:14
autocorrectly benevolent and moral
00:23:16
another example is our president he's
00:23:18
really like a guru his lack of act like
00:23:21
a father for all the quattrote so
00:23:24
whether we like or not he has like a
00:23:26
father for all his people the advantage
00:23:29
in the paternalist leadership is that
00:23:31
developed loyalty reduce it through an
00:23:33
hour the disadvantage is that employees
00:23:35
have low development and not encouraged
00:23:37
to induce initiative and creative now
00:23:41
let's take a look you will have to find
00:23:43
get this activity done this is an
00:23:46
exercise I want you to take the chance
00:23:48
to identify leaders in entertainment
00:23:50
discuss these people leadership role and
00:23:52
profile what do they active indeed their
00:23:55
correct value how do they do it were
00:23:57
they born leaders what is their style go
00:24:00
to the web and find leading to
00:24:02
leadership takes means to have some
00:24:04
steps is to have a vision wherever you
00:24:07
want to go where you want to be
00:24:08
recognize the parital law most things
00:24:11
come from few causes to have goals with
00:24:13
natural terms of what Focus to have
00:24:15
objectives remember smart measurable
00:24:18
less radical measurable accountable
00:24:20
defined achievable to transcend that
00:24:22
into tasks means to accomplish
00:24:24
objectives to have the timelines to have
00:24:27
a follow-up control remember each
00:24:29
situation Demands a different kind of
00:24:31
leadership let's take for example what's
00:24:33
the leadership that you will do with
00:24:34
your advisor our talent about how to
00:24:36
handle troubles with media you have to
00:24:38
be with them and John taling could have
00:24:41
a lot of problems when they hand Lydia
00:24:43
just think about Angela Aguilar think
00:24:46
about Justin Bieber or some other major
00:24:49
problems like Miley Cyrus how about
00:24:52
Nelson Mandela presidency in South
00:24:55
Africa you remember the movie about
00:24:56
Branson Mandela with Morgan Freeman
00:24:58
Nelson Mandela had to understand that
00:25:01
coming into the presidency had to blend
00:25:03
together all parties all the segments of
00:25:07
society that were divided he had to be
00:25:09
unintegrated he could not be a revenged
00:25:11
or a transactional I had to be
00:25:14
transformational preaching with example
00:25:16
stepping up as a general manager of a
00:25:18
local talent management agency when you
00:25:21
are really a very good executor
00:25:23
operative guy you have been promoter of
00:25:25
being hired as a general manager that
00:25:28
would change a role change their context
00:25:30
change problems that you're facing it
00:25:32
will imply to have more emotional
00:25:34
thinking facing uncertainty and
00:25:37
understand yours your intuition how
00:25:40
about when you had to cancel the MB
00:25:42
Games NBA game in Mexico City between
00:25:45
Memphis and San Antonio minutes before
00:25:47
because there was a power failure you
00:25:50
had to have all the elements and the
00:25:52
criteria and the original why to cancel
00:25:54
the game and it was canceled okay of
00:25:57
course you communicated the reason you
00:25:59
had to take a decision there when we do
00:26:01
leadership in action we manage people we
00:26:03
have to understand that you will have to
00:26:05
face your team's a television it is
00:26:07
important team a part of the working
00:26:09
experience people has different profiles
00:26:11
and behaviors from outliers to laggers
00:26:13
yeah of course you will have average
00:26:15
ones they are coexisting your business
00:26:17
company leaders should know the team
00:26:19
profile identify the role and function
00:26:22
in every one of the reports and how they
00:26:24
contribute and impact to team success in
00:26:27
many working groups there exists
00:26:28
different type of people their talent
00:26:31
but they are under discipline and who
00:26:33
will occasionally you make or turn
00:26:34
extraordinary contributions but they
00:26:37
often have less satisfactory overall
00:26:39
performance entertainment people are
00:26:41
more like this leaders and entertainment
00:26:43
should understand their people
00:26:44
characteristics traits and habits let's
00:26:46
understand not all English baby
00:26:48
entertainment people are outliers not
00:26:50
all the people are like the Beatles not
00:26:52
all they people is like a scooter Brown
00:26:55
for instance we have average people too
00:26:57
and our taxes make to them be proven
00:26:59
better in an operative way so there are
00:27:02
steps to Leading teams refers first one
00:27:04
is to assess the situation to assess the
00:27:07
context you have to wait all the things
00:27:09
that are happening around the condition
00:27:11
once that you assess the situation you
00:27:13
can go to previous Solutions in order to
00:27:16
preview Solutions you have to consider
00:27:17
what is the goal where you have to go of
00:27:19
course every time what is the condition
00:27:21
and then there could be ways to do it
00:27:24
where are the options to do it and once
00:27:27
that you have made that you have to
00:27:28
identify which courses resources you
00:27:31
will require what is the need you will
00:27:33
need to have to at the minimum and to
00:27:36
have a leadership and role and style in
00:27:39
there and finally to develop and
00:27:41
Implement an action plan in order to
00:27:43
understand this process I ask you to
00:27:46
take a look in two movies the both of
00:27:48
them I buy coincidence being done by
00:27:52
Brad Pitt in the mayor role the first
00:27:54
one is Moneyball a movie about baseball
00:27:56
I'm gonna be about a system that change
00:27:59
the way that baseball and support teams
00:28:02
operate working together in the first
00:28:03
layered Brad Pitt with a Philip saber
00:28:06
Hoffman Jonah Hill this is based on a
00:28:08
true history the other one is also its
00:28:11
influence that is not a true history but
00:28:12
it's based in true facts of the second
00:28:14
World War the movie is called Fury in
00:28:16
English some by translated in Spanish
00:28:19
so activity here is to watch the money
00:28:22
bowl and fury films identify the
00:28:25
insights related to leadership identify
00:28:28
the steps that we have mentioned in both
00:28:31
films where the people here building in
00:28:34
Mobile and Moneyball they do assessment
00:28:37
preview preview solution identify
00:28:38
resources define leadership role the
00:28:41
sergeant in the fury Team all the steps
00:28:44
that he takes to make this and Lead
00:28:46
their teams into success you'll find
00:28:49
them maybe you have seen them take a
00:28:51
look very good movies have been analyzed
00:28:54
the organizational process we have an
00:28:57
active activity exercise that is
00:28:59
important to make read the future of
00:29:01
entertainment the rise of connected
00:29:03
leader article here is the link okay
00:29:05
it's written by Andrea Kirby Patrick
00:29:08
think about what is the context is this
00:29:11
still applicable in today 2023 what are
00:29:14
the key messages on this there are
00:29:16
examples of real cases in entertainment
00:29:18
that we can set in here and yes hope you
00:29:21
haven't enjoyed this it's a very good
00:29:23
and is the last chance in there to talk
00:29:26
about it hope that you have enjoyed the
00:29:28
course and please
00:29:29
take a look at that and use the
00:29:31
materials wherever you want to go back
00:29:33
and then and console them
00:29:35
I'm available for any questions you will
00:29:39
have have a good one
00:29:41
hope to see you soon