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hello everybody Welcome once again to
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Career ride in today's video let us see
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some basic level questions on digital
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marketing that you can expect to face at
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your interview along with each question
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we'll also see the sample answers and
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also try to understand the things with
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the help of some easy examples as
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required so stay connected till the end
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and if you find the video useful and
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interesting do give it a thumbs up and
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share it with your friends Also let's
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start
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question number one what is digital
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marketing can you also talk about some
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emerging Trends and Technologies in this
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field now see all of us know that
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usually this will be the first question
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you'll face at any interview on this
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subject and while most of us will be
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prepared to answer the first part of the
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question but it is actually the second
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part of the question here that's more
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important as it showcas is your
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awareness of latest happenings in this
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field so to answer this question you can
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say something like uh digital marketing
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is actually an umbrella term that covers
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under it all online activities companies
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do to promote their products and
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services these activities are done using
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various digital methods and platforms
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including websites search engines social
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media platforms emails Etc the basic
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purpose here is to reach the potential
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customer increase the awareness about
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your product or service and generate the
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leads for sales or business
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growth the method is no doubt cost
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effective measurable and delivers
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results in today's world where our lives
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revolve around digital devices mostly
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some of the latest trends the word is
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noticing today that will go a long way
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are voice search optimization hyper
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targeting video marketing influencer
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marketing virtual reality augmented
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reality social commerce use of AI and
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machine learning in process autom
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and data analysis
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Etc fantastic let's move on to question
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number two now what do you know about
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PPC advertising how does it differ from
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CPM CPC and
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CGR now see as most of you would know
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this is one of the most important
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questions at this level because without
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the concept of PPC digital marketing is
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incomplete let us see how to answer this
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question so to answer this question you
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can say something like PPC stands for
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paperclick it is an online advertising
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model wherein the advertisers can buy
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the visits to their websites rather than
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earning them through the search engine
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organically each time your advertisement
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is clicked you pay a certain amount to
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the platform that advertises your link
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for the chosen
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keywords on the other hand CPC and CPM
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are pricing models CPC is the cost you
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actually pay when your ad link is
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clicked each time its full form is cost
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per click CPM stands for cost per Mill
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it means the cost you pay for every
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th000 impressions of your ad shown on a
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platform see we are only talking about
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Impressions here not clicks CPC is
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preferred when you want the potential
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customers to actually reach your website
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or
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resource CPM is preferred when you want
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to increase the visibility of your brand
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so you advertise through the banners
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leaderboards Etc now coming to CTR CTR
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stands for click through rate in simple
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words how many people to whom your ad
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impression was shown actually clicked on
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it to go to your website or resource it
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is measured in
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percentage for example if 20 people out
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of thousand actually clicked on your ad
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your CTR here is
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2% the higher the CTR the more
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compelling is the
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ad great let's move on to question
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number three now what is SEO what is its
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impact on the visibility of a website in
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Subs now to answer this question you can
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say something like SEO stands for search
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engine optimization it is a practice to
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optimize your website to make it more
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appealing to the search engine
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algorithms and the users so that the
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website ranks higher in search results
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for the targeted
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keywords the basic purpose here is to
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increase the relevant organic traffic to
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the website by using a compelling title
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page description Etc to achieve a search
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engine optimized website some of the
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important elements to consider are
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number one performing on page
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optimization through optimized meta tags
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URL structure creating relevant and
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gripping content
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that naturally targets the right
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keywords number two ensuring technical
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SEO by optimizing the websit speed
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ensuring its mobile friendliness proper
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redirects Etc and number three improving
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the overall user experience on the
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website question number four what is
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content marketing how does it help a
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company in overall digital marketing now
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if you are interviewing for a digital
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marketing profile you must expect and be
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prepared to answer a question on this
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topic in the current times so to answer
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this type of a question you can say
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something like uh content is a very
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important weapon in the Armory of any
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digital marketing professional here you
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try to create interesting and
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informative content that can attract and
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engage your desired
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audience rather than just talking about
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your product or service you discuss
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things that matter to your desired set
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of audience and then gradually propose
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Your
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solution the purpose here is to gain
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their trust establish your brand and
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develop a long-term relationship with
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them so that when they actually want to
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buy they come to you the content can be
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in the form of blog posts videos
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infographics ebooks PDFs social media
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posts Etc creating good content
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regularly helps you in building brand
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awareness lead need generation fostering
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long-term relationships with your target
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audience improving your search engine
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rankings Etc which is exactly what you
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want to achieve through digital
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marketing now see after this answer you
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can expect a follow-up question also
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which can be what is content
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repurposing to answer this question you
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can say content repurposing means taking
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the existing content and developing it
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in different format and then publishing
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it it saves you from the trouble of
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developing the fresh content every time
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making the optimum use of existing
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content and increasing its impact for
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example when you take out certain chunks
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of the existing content and use them as
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quotes from the author to publish them
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on social media it is content
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repurposing similarly when you put
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together different related blog post
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together you may be able to develop a
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new ebook that's content repurposing
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again question number six what do you
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know about remarketing and
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retargeting well again a very very
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important question because a lot of
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people get confused with these two terms
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so listen carefully to answer this
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question you can say often used
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interchangeably the two terms have the
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same goal that is to increase the sales
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but they actually differ in their
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approach remarketing is more about
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re-engaging your existing customers to
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get new sales it could be via ads or
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emails for example when Amazon reminds
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you about buying a product you bought
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some months back and it believes that it
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must have finished by now it is
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remarketing on the other hand when
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someone visits your website subscribes
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to your newsletter checks out a product
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on your website or social media but
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doesn't actually buy it you try to
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re-engage them by showing your ads on
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the websites and platforms they visit
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this is
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retargeting basically trying to turn on
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not yet customer to your
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customer question number seven what are
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the different types of tools used in
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digital marketing now see this is quite
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a basic question but your answer to this
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one question tells the interviewer about
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your knowledge on digital marketing to
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answer this question you can say there
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are various types of tools used in
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digital marketing some of them are SEO
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tools content marketing and content
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creation tools social media marketing
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tools web analytics tools marketing
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automation tools email marketing tools
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Etc now with this answer there's a very
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high probability of getting a follow-up
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question which can be something like
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name some popular web analytics tools
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available in the market today now to
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answer this question question be
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prepared with some examples and you can
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say something like some of the popular
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web analytics tools available in the
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market today are number one Google
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analytics kiss metrics Adobe analytics
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open web analytics Hub spots ahfs Etc in
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fact a wise thing to do here would be to
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have some examples of all the type of
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tools that you have talked about in the
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previous questions ready because this
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question might be asked pertaining to
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any of the tools that you have talked
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about question number nine what do you
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know about Sam rush to answer this
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question you can say sam Rush is a tool
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used by digital marketers to promote
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their business online it helps them
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research and Target the right keywords
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to increase their visibility on Subs
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that is search engine result
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Pages it also helps him analyze the back
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links see what the competitors are doing
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and conduct a website audit to find any
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problems that might be slowing down its
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performance or affecting its
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reach and now coming to the 10th and
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final question of this video tell us
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something about the kpis in digital
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marketing so to answer this question you
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can say kpi stands for key performance
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indices these are measurable values that
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tell us about the results of the efforts
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put in by the digital marketing team
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they also indicate what's going right
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and What needs an improvement some of
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the common kpis used by the digital
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marketing team are page views
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clickthrough rate time on page returning
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visitors new visitors conversion rate
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bounce rate cost per action which could
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be a lead download registration or
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anything else web traffic sources Etc
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and since it is business everything
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boils down to revenue
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so with this we come to the end of this
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video and I sincerely hope it was useful
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to you in the next video we'll see some
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advanced level questions on digital
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marketing that you might face at your
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interview if you want to see those
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questions also and find out the sample
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answers make sure that you're subscribed
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to the channel if you found today's
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video useful do give it a thumbs up and
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share it with your friends also I'll see
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you with a new video very soon till then
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bye-bye and take care
