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digital marketing is changing in 2025
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because of a once inag generation shift
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in how people respond to advertising big
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brands have already moved to these brand
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new marketing strategies for
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2025 here's how small businesses like
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yours can steal them to win big in this
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video I'm going to show you the five
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most explosive new strategies for 2025
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how you can use AI the right way to
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supercharge your marketing and I'll even
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show you the secret to create creting a
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completely free start to finish
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marketing plan customized just for your
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business but before we can look at
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what's new we need to understand exactly
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what's changed so over the past year
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we've been seeing customers aren't
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following that same straightforward path
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from seeing an ad all the way to making
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a purchase instead they're hopping
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between different platforms interacting
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with content in ways that feel more
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natural to them and this shift is is
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being driven by a new type of consumer
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one that doesn't think or act like older
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Generations I'm talking about gen Z
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younger buyers are just skeptical of
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traditional advertising and they prefer
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more authentic content whether it's from
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influencers creators or other users but
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what if your business doesn't really
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sell to gen Z so while it's true they
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are leading the shift it's something
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that's affecting all generations even
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your target market that's because
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younger groups often set the trends that
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then the older ones eventually follow so
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even if Jen Z is not your target
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audience right now this shift is going
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to impact how everyone engages with your
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business that's why in 2025 organic
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marketing is on the rise so instead of
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throwing money at ads that people are
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just going to skip or block smart brands
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are starting to shift their focus to
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content that actually feels real like
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social media media posts educational
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videos and influencer Partnerships and
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organic marketing has a really good
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long-term value because it doesn't stop
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working when you stop spending right it
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builds trust and credibility over time
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and in today's world that's exactly what
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your audience cares about one of the
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best ways to build that kind of trust
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fast is through video but for most small
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businesses creating video content just
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sounds like it's all too much you know
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video can help you reach audience but
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the pressure to make it entertaining and
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then editing it can be overwhelming
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especially when you're already stretched
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thin editing takes time and trying to
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compete with polished high production
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content just isn't realistic when you've
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got a business to run the good news is
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you don't need flashy editing or jokes
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or Graphics to succeed on YouTube what
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really works is just simple educational
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videos that focus on providing real
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value you know entrepreneurs like Alex
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heroi are proving that minimal editing
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and just really straightforward content
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can be really effective Alex actually
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recently made the shift to No Frills
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just purely educational videos because
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what matters most is the information
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itself he actually found that his more
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entertaining highly edited and
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fast-paced videos they just attracted
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the wrong audience they were there to be
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passively entertained but they they
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didn't really mean business but then
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when he switched over to videos like
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these you know no frills no Graphics
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just plain old teaching he got way more
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people who were actually interested in
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working with him so he gets to save time
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and make more money it's a win-win right
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and for small business owners like you
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this new strategy takes a lot of the
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pressure off you don't need to spend
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hours editing or worrying about if it's
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funny or entertaining enough the real
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key is just delivering valuable
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information that helps your audience
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focus on what you know best and present
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it in a clear conversational way just
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the way you'd explain things to a
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customer in person as long as your sound
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quality is good and your content's
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genuinely helpful there's no need for
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fancy visuals or effects this approach
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not only builds trust but it also shows
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your audience that you're the go-to
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expert in your field without having all
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those extra production headaches if
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you're looking for a way to grow your
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influence and build a more professional
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audience especially if you're more of a
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B2B business LinkedIn newsletters are
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one of the most powerful tools available
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right now so what sets them apart from
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other content sharing methods like
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regular LinkedIn posts or blogs is their
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incredible reach and staying power first
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newsletters on LinkedIn go Way Beyond
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just your connections unlike you know a
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typical post that just quickly Fades
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from the feed after 24 hours newsletter
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get directly sent to your subscribers
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inboxes and they stay there that means
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your content isn't buried in their feed
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it lands right in front of them and
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here's the cool part your audience isn't
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just limited to your LinkedIn followers
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take John Hall for example he has under
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70,000 followers right now but his
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newsletter reaches over 330,000
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subscribers that's the kind of
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visibility we're talking about on top of
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that LinkedIn doubles your exposure by
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posting your newsletter to your feed and
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sending it to your subscribers emails so
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you're getting more eyeballs in your
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content without needing to do twice the
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work plus every new subscriber to your
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newsletter automatically becomes one of
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your followers too helping you grow your
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LinkedIn community effortlessly and
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another major advantage is that LinkedIn
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provides a built-in audience of
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professionals unlike starting a
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newsletter from scratch on your own
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website where it's just going to be a
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constant battle to build up subscribers
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LinkedIn makes it really easy to tap
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into its own huge Network plus being on
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LinkedIn gives your content a
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professional credibility that's really
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going to be hard to match with a
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personal blog in 2025 growing your email
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list is still one of the most powerful
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ways to grow your business I just
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launched a brand new course a few months
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back and I made six figures in a week
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only launching to my email list of
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around 30,000 people so if you think
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email marketing is outdated I
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wholeheartedly disagree what's outdated
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isn't email marketing itself it's just
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how most businesses go about collecting
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those emails in 2025 the single most
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powerful way of building your email list
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is by offering custom gpts as lead
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magnets imagine being able to offer
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potential clients their own personal AI
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assistant that can help them solve
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specific problems related to your
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service you're basically creating a
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second version of yourself that's
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available 24/7 so you can provide real
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value up front and exchange you get
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their email now in case you're confused
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I know examples help so a financial
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adviser could train a custom GPT that
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provides personalized budgeting tips
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investment strategies and retirement
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planning advice a personal trainer could
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offer a GPT that generates custom
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workout ideas based on their own fitness
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goals and their preferred equipment and
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for a dog trainer the GPT might give
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some custom advice for those common dog
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behavioral issues it's basically like
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giving your prospects a sneak peek of
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all your best expertise and then once
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they see the value you bring with your
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advice they're much more likely to reach
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out for a full consultation now this
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genius strategy for getting a fully
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customized marketing plan that's coming
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right up in a second but first let's
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talk about AI powered chatbots and how
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they're becoming a musthave for
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businesses in 2025 these tools don't
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just handle basic FAQs anymore they're
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way more powerful than you know so they
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can create a legit personalized realtime
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experience for your visitors
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24/7 that actually results in more money
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in your pocket think about it right most
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people today expect to find a quick
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direct way to communicate with a
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business that they want to work with and
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a chatbot is by far and away the
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simplest way to make that happen in fact
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people are way more willing to talk to a
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chat feature way before they'll even
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consider you know picking up the phone
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or firing off an email and since chat
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tools shorten the sales cycle by giving
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people those immediate answers they're
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not only convenient for them they're
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really strategic for you I actually use
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AI chatbots on the sales Pages for my
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courses they're trained by me to answer
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FAQs yes but more importantly to figure
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out who's the right fit for my programs
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cuz because you know people visiting
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those pages often have the one big
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question is this course right for me my
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chatbot just asks all the right
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questions to figure that out and it
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helps guide them through the
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decision-making process giving them a
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lot of clarity on whether the program is
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tailored to where they are and what they
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need right now plus customers who
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message your business expect to be
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answered within 60 seconds right meeting
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that expectation without AI would mean
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either paying someone who's truly
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skilled in your business not cheap or
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interrupting your own productivity to
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respond yourself the AI chatbot then is
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like having a full-time team member
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minus the cost and as it interacts with
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your customers more and more you can
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make it smarter you know fine-tuning its
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responses and just learning how to serve
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your customers better all right so far
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we've covered strategies that work for
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pretty much any service business but
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here's the thing your business is unique
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and your goals aren't one siiz fits all
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that's where this next strategy really
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stands out using chat gpt's new 01 model
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to create a oneclick fully customized
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marketing plan that's tailored to your
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specific needs and here's why that's so
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powerful the 01 model is a massive Leap
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Forward in AI reasoning and problem
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solving so it doesn't just spit out
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generic suggestions it thinks through
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your goals your audience and even your
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challenges with a PhD level
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understanding you can input everything
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from your business type to your target
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market and in return it delivers a
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comprehensive marketing plan that's
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uniquely tailored to you and your
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business this includes detailed
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strategies for social media email
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marketing content planning even
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recommendations for optimizing your
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sales funnels for small businesses this
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is a huge Advantage you know instead of
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spending hours or hiring a consultant to
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figure out the best marketing strategy
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you can get a full wellth thought out
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plan in minutes and the o1 model doesn't
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just stop there it can explain its
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reasoning you know breaking down why it
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made certain recommendations helping you
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understand how each strategy is going to
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best help you meet your goals so this is
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the exact prompt that you can use inside
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of that 01 model to get you started so
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I'm not going to read the whole thing
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here but I'll include it in the
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description below if you just want to
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copy and paste it and what's really Next
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Level about the o1 model is how it
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approaches complex multi-step planning
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for example you can ask it to help you
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build a marketing funnel that drives
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more traffic or increases conversions or
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improves customer engagement whatever
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you need it's going to think through
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each step from content creation to call
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to actions and it's going to map out
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that really detailed action plan that
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you can start implementing right away
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now this isn't just AI throwing out
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ideas it's really thinking things
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through like a real top strategist would
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but if you're really serious about
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growing your business using organic
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marketing this year you're definitely
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going to want to check out this next
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video It's All About free digital
00:12:14
marketing strategies that you can start
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using today from boosting your
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visibility to driving traffic these are
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practical no cost tactics that are going
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to complement everything we talked about
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here today so go ahead and click over to
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this video now so you can start seeing
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results right away
