00:00:00
if you're trying to grow your video
00:00:01
business this video is for you in this
00:00:03
video I'm going to break down the
00:00:04
fastest way to make $10,000 a month with
00:00:07
video so why should you listen to me
00:00:09
anyways well my name's Tyler I blue.
00:00:11
media we are a video production and
00:00:13
strategy company in Buffalo New York
00:00:15
we're actually here in our in our studio
00:00:17
and we have scaled our business to over
00:00:19
$20,000 a month in Revenue consistently
00:00:22
and we just want to be able to help you
00:00:24
and help every video agency owner who
00:00:26
might be in a similar situation that I
00:00:28
was in just a few short years ago
00:00:30
now before I get too into it a few
00:00:32
disclaimers this is has what's worked
00:00:34
for me and what's worked for a lot of
00:00:36
people and what I continue to use to
00:00:38
grow my business it for some reason
00:00:40
might not work for you but I'm pretty
00:00:41
confident that if you do everything I
00:00:43
say you will be making more money with
00:00:45
video and another disclaimer is I'm I'm
00:00:47
probably going to say some things that
00:00:48
very matter of factly and like they're
00:00:50
the easiest things in the world to do
00:00:51
and probably make me sound kind of like
00:00:53
a but I promise it's it's very
00:00:55
simple stuff but I know it's not easy
00:00:58
trust me I've been there I've had had my
00:01:00
head on the desk trying to figure out
00:01:01
how I'm going to make my next you know
00:01:03
rent payment because my business isn't
00:01:05
doing that well so I totally understand
00:01:07
that though I'm going to probably make
00:01:09
it sound like it's easier than it is I
00:01:12
get it and I don't discredit wherever
00:01:15
you might be in your journey but I
00:01:17
promise you if you take what I'm about
00:01:19
to show you and implement it in your
00:01:20
business you will make more money okay
00:01:22
so for the people who don't want to
00:01:24
watch this full video and just want the
00:01:25
cliff notes version here's how to do it
00:01:27
you figure out a service or a package
00:01:30
you can sell for $1,000 a month and you
00:01:32
sell it to 10 people a month that's it
00:01:35
now like I said that sounds super easy
00:01:39
and if it was that easy everybody would
00:01:41
do it but there is a lot more that goes
00:01:43
into it and that's what I want to break
00:01:44
down in this video so step one is your
00:01:48
offer so in creating your offer you want
00:01:50
to think of a few things number one is
00:01:52
who are you going to be selling this
00:01:53
offer to you need to know who your
00:01:55
target audience is so target audience
00:01:59
target audience is number one you need
00:02:00
to know at least a type of business or a
00:02:04
type of person or a few types of
00:02:05
businesses that are kind of related so
00:02:07
you can make it offer that actually
00:02:08
solves their problems and is valuable to
00:02:10
them and once you have your target
00:02:11
audience kind of zeroed in on you want
00:02:13
to figure out what their pain points are
00:02:15
and what problems to Solutions you're
00:02:17
going to be solving for them so that's
00:02:18
going to be the big thing is what
00:02:20
problems are you
00:02:21
solving then from there you have to
00:02:23
figure out how you're going to solve
00:02:25
that problem and what deliverables
00:02:27
you're going to be giving them each
00:02:28
month to help them solve that problem so
00:02:30
how many videos you going to be doing
00:02:32
what kind of videos you're going to be
00:02:33
doing what kind of services or
00:02:35
experience are you going to be
00:02:36
delivering to them so they can solve
00:02:38
these problems now for our offer we have
00:02:40
our target audience picked out the
00:02:42
problems that we're going to help them
00:02:43
solve and what we're going to deliver to
00:02:45
them on a monthly basis to help them
00:02:47
solve those problems so to make things
00:02:49
easy I'll share with you one of the the
00:02:50
starter package that we have here for
00:02:52
the studio for our clients so every
00:02:54
month every month they get eight videos
00:03:01
those are short form so reals pretty
00:03:05
much they get a our our content our
00:03:09
content creation course a little mini
00:03:10
course that we made to help them make
00:03:11
better content so access to the
00:03:14
course a list of hooks and Frameworks
00:03:17
that we use to make better content so
00:03:18
that way they can come up with ideas
00:03:20
this is kind of a two-fold thing it
00:03:22
helps Dem out a lot cuz a lot of people
00:03:24
are like what are we going to talk about
00:03:25
and they get really nervous and there's
00:03:27
a lot of anxiety around what do I talk
00:03:29
about every month
00:03:30
um and you're able to say hey we got you
00:03:31
we got your back we're going to show you
00:03:32
how to do it we're going to give you all
00:03:34
our Fame Frameworks but also it saves
00:03:36
you and me a bunch of time from having
00:03:38
to do this with every client so we get
00:03:40
the
00:03:42
Frameworks and they get
00:03:46
studio time the deliver rals that we
00:03:50
have monthly are eight short form videos
00:03:52
access to our course our Frameworks and
00:03:55
2 hours of studio time on whatever set
00:03:57
you want you want here in the studio and
00:03:59
what who we do that for is
00:04:02
mainly is
00:04:05
Realtors and adjacent
00:04:09
businesses so we do a lot of like
00:04:11
realtors agents U mortgage brokers um
00:04:14
and now with this studio we're starting
00:04:15
to bring out to anybody who has a
00:04:17
trust-based business that really relies
00:04:19
on their personal brand who understand
00:04:22
that they need to be consistent on
00:04:23
social media to grow their business and
00:04:26
stay top of mind for their clients while
00:04:27
also showing personality and realizing
00:04:30
that hey canva Graphics don't work
00:04:32
anymore so those are the problems we're
00:04:34
helping them
00:04:35
solve so all
00:04:38
this is the offer and we price it
00:04:42
at $99.97 a month with a three or six
00:04:46
month uh contract so this is the offer
00:04:50
is probably the the biggest thing that
00:04:52
you can come up with and I know it's
00:04:54
hard to produ productize your service or
00:04:56
come up with packages because so much
00:04:58
can be you know the it depends things
00:05:00
but when you're talking to a client and
00:05:02
someone says how much does it cost to
00:05:03
work with you at least having a base
00:05:06
offer that you can spit out and say you
00:05:08
know this is kind of where we start with
00:05:09
our clients and it's this much it helps
00:05:11
anchor a price a little bit of a minimum
00:05:13
that you're going to be working for
00:05:14
people with and it also gives you
00:05:16
something concrete to offer versus
00:05:18
someone says hey how much does it cost
00:05:20
to work with you and you say well it
00:05:22
depends they go okay well H off I'm not
00:05:25
I'm not dealing with that I was just
00:05:26
wondering so if you can say yeah usually
00:05:28
you know we we work with we also say
00:05:29
agents um on a monthly basis to help
00:05:31
them grow their personal brand and stay
00:05:33
type of Mind With Their audience where
00:05:34
they come in monthly they we do eight
00:05:36
eight videos a month for them to stay
00:05:38
consistent on social media and it starts
00:05:39
around $1,000 a month but for anybody
00:05:42
who needs more than that or has a custom
00:05:43
uh strategy that we need to implement we
00:05:45
can do that for them too that makes it
00:05:47
sound a lot
00:05:49
better that's the bulk of it and then
00:05:51
essentially you just got to sell a ton
00:05:53
of people a month this is the hard part
00:05:56
is how do you sell to 10 people a month
00:06:00
especially if you don't know anybody so
00:06:02
ideally when you're picking out your
00:06:03
target audience you want to have some
00:06:05
sort of edge in the industry that you
00:06:07
know some people in there or you have
00:06:09
some knowledge but the the key to to to
00:06:12
doing this is either having connections
00:06:14
networking or what I tell everybody to
00:06:16
do is
00:06:17
[Music]
00:06:20
to make content you want to make content
00:06:25
talking to your target audience about
00:06:27
how your offer helps them solve their
00:06:29
problems so if you're making content on
00:06:31
a consistent basis you are a taking your
00:06:33
own medicine because if we're telling
00:06:35
people that hey you should be making
00:06:36
content for your audience you should be
00:06:38
making content for your audience so make
00:06:42
content about hey here you know if you
00:06:44
if you have a trouble coming up with
00:06:46
video ideas here's how we might be able
00:06:47
to help you or here are tips to make
00:06:50
your wheels better here are ideas on how
00:06:52
to grow your personal brand as a realtor
00:06:56
make content that is directly talking to
00:06:58
the problems you're Target audience is
00:07:00
having and over time people will start
00:07:03
to reach out to you if your content is
00:07:04
good the key is you don't want to be
00:07:06
just selling in every piece of content
00:07:07
you make you want to offer actual good
00:07:10
advice whether that be a tip on lighting
00:07:12
a tip on audio or messaging or just
00:07:15
anything that they can actually watch
00:07:17
and feel like hey I got something out of
00:07:18
that or they understand your process
00:07:20
more anything that they get value out of
00:07:24
and establishes you as an expert and if
00:07:26
you've watched any of my other videos
00:07:28
there's a good chance that I've actually
00:07:29
talk about one of my biggest content
00:07:31
hacks it is making a
00:07:34
podcast if you start a podcast that is
00:07:37
directly related to your target
00:07:40
audience it will help out immensely so
00:07:44
what I did is I had a podcast where I
00:07:46
had local Realtors on bigger names in
00:07:48
the area I'd bring all my stuff to them
00:07:50
I didn't have the studio at the time and
00:07:52
I would have them on and ask them
00:07:54
questions about what problems are they
00:07:56
facing my main angle is I want to learn
00:07:58
as much as I can about your your
00:07:59
business so I can make better content to
00:08:02
then speak to my audience and get more
00:08:04
business myself and in doing that you're
00:08:07
able to network with people who probably
00:08:09
wouldn't give you the time of day if
00:08:10
you're just trying to DM them or send
00:08:12
them a cold email and things like that
00:08:14
people want to come on this on a podcast
00:08:16
it's just egotistical who doesn't want
00:08:18
to be flattered and has to be on a
00:08:20
podcast it helped me get more FaceTime
00:08:22
with other agents because if I had a
00:08:24
popular realtor on my podcast and we had
00:08:26
Clips together and people got to and
00:08:28
they got to share them my face started
00:08:30
getting associated with working with
00:08:32
real estate agents which helped more of
00:08:34
that social fun of getting people to
00:08:35
understand who I am and what I do what I
00:08:37
would also do is I would give the
00:08:39
podcast guest some of their own Clips so
00:08:41
they can post them and see how good
00:08:42
video is and how how what the experience
00:08:45
working with me and my team would be
00:08:47
like and to let them get the feedback of
00:08:50
how awesome they looked on camera um and
00:08:53
I want to stress you don't want to go
00:08:55
into it thinking that every podcast
00:08:57
guest you have is going to be a client
00:08:58
of yours you don't want that to come
00:09:00
across at all any of the way you're
00:09:02
you're talking to them will that happen
00:09:04
probably that's great but you want to
00:09:07
really just have them on with the
00:09:08
express intent of learning about them
00:09:10
and their business and helping them with
00:09:12
providing some kind of content after the
00:09:14
fact or as a than so if you do these
00:09:17
things getting the $10,000 a month isn't
00:09:21
it's simple but it's not that easy but
00:09:22
it's not the hardest thing in the world
00:09:23
to do now there's a few things that you
00:09:25
have to keep in mind and maybe a few
00:09:27
limiting beliefs you have to let go of
00:09:29
as video professionals we want to make
00:09:31
sure everything is the most cinematic
00:09:33
and best looking and sounding and when
00:09:36
it comes to scaling a business there is
00:09:38
a a point of diminishing returns you got
00:09:41
to figure out how can you deliver this
00:09:43
10 times a month because that means 10
00:09:45
shoots 10 batches of videos to edit 10
00:09:48
people to communicate with and if you're
00:09:50
so concerned and spending time on making
00:09:52
it look perfect it's going to get really
00:09:55
hard to scale especially if you want to
00:09:57
go past this or if you have people who
00:09:58
maybe want to go up to your next
00:10:00
packages next tiers so when you think
00:10:02
about scaling think about how you can
00:10:03
create the best product with the least
00:10:06
amount of effort on on your part you
00:10:09
obviously want it to look and sound
00:10:10
better than anybody else in the area but
00:10:12
there are little things that I know you
00:10:14
and I know this that we'll spend forever
00:10:16
on cuz we notice it but the client will
00:10:19
never notice and Their audience will
00:10:20
never notice so sometimes you have
00:10:22
to let go of that that perfectionism so
00:10:27
you are able to systemize in and scale
00:10:30
and one Pitfall that this system can
00:10:32
create and it's something to keep in
00:10:34
mind is you might be able to deliver
00:10:36
this package to 10 people by yourself
00:10:39
but if you're trying to scale past that
00:10:42
if this is too if you're delivering too
00:10:44
much for too
00:10:46
little once you get to a point of you
00:10:48
having to hire people it can get a
00:10:51
little tricky it's kind of hard to
00:10:52
explain but you don't want to overextend
00:10:54
yourself because you're desperate in
00:10:55
getting your first few clients because
00:10:56
then when you get when you get the ball
00:10:58
rolling momentum will start happening
00:11:00
and then you're going to have a really
00:11:01
hard time figuring out how to make this
00:11:04
work while also retaining profit so just
00:11:08
keep that in mind of don't offer too
00:11:10
much just solve the problems and deliver
00:11:13
on that promise that you're you're
00:11:14
promising these people and you will get
00:11:17
to this 10K a month now when you get to
00:11:18
10K a month and you want to say hey I
00:11:20
want to get to 15 or 20 there's a whole
00:11:22
different set of challenges that that
00:11:24
creates but I'll make a different video
00:11:26
on that if you guys want um
00:11:30
because it's it gets pretty tricky when
00:11:31
you start talking about systems and
00:11:32
workflows and hiring editors and all
00:11:34
that fun stuff all good problems to have
00:11:37
but if you aren't at $10,000 a month yet
00:11:40
here's this is exactly what I would do
00:11:42
figure out your taret audience figure
00:11:44
out what problems you're going to solve
00:11:45
and how you're going to deliver on
00:11:46
solving those problems come up with a
00:11:48
package that is $11,000 a month and sell
00:11:51
that to 10 people by making content
00:11:54
making a podcast and I'll throw another
00:11:56
thing making
00:11:58
ads but but make the ads go to your your
00:12:01
content so if you're running ads just to
00:12:03
follow prob on Instagram let the content
00:12:05
do all of the funnel and heavy lifting
00:12:08
work um for you and once you start
00:12:11
getting the system to work the ball will
00:12:13
start rolling and you'll be making
00:12:15
$10,000 a month in no time so like I
00:12:17
said it's simple I understand it's not
00:12:20
easy but I really believe that if you
00:12:22
take the system and implement it in your
00:12:24
own way in your business you will make
00:12:25
more money so I hope this helped if it
00:12:28
did let me know in the comments below or
00:12:29
if it didn't help or if it's a stupid
00:12:31
let me know in the comments I really
00:12:32
want to make this channel the best it
00:12:34
can be to help video agency owners grow
00:12:36
their business and if you got something
00:12:38
out of it please like comment share
00:12:40
subscribe and I will see you in the next
00:12:42
one
