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in this video I'm going to show you how
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you can promote your Instagram page and
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gain more followers using Facebook ads
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or meta ads so let's dive in worth
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mentioning you do have to have your
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Instagram account linked to your meta ad
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account already so you might want to
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search online for some tutorials if
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you've never done this um feel free to
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just start and if you find out your
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Instagram is not linked at the very end
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it'll allow you to uh link it but
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sometimes it gets hairy in the middle so
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we're going to click
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create and now we get our campaign
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creation dialogue where we choose our
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objective in this case we are using the
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traffic objective I almost never use the
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traffic objective I'm almost always
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going for some type of conversion
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campaign like engagement leads or sales
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but traffic is the one you want for
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Instagram profile visits and you'll see
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where that comes in in a sec I never use
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the recommended settings I will do a
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manual traffic
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campaign and now we have a campaign so
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I'm just going to call this Instagram
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profile visits I typically turn on
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Advantage campaign budget don't worry
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too much about what this does at this
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moment in time if you watch my other
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videos you probably know and specify how
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much money you want to spend per day you
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can also do a lifetime budget instead of
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date range but let's say you want to do
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$5 a day that's totally fine we're going
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to click next down at the
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bottom and now we get to the big meat
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and potatoes of
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this campaign so I'm going to zoom in so
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we get a better view here uh the first
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thing it asks us is what is your
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conversion location and for us it's
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Instagram profile send traffic to your
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Instagram profile so this campaign the
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way it works let me zoom out is it
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optimizes for Instagram profile visits
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so it's a traffic campaign where it's
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first tracking the click like the click
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on the button there's going to be a
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button that says visit Instagram or
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visit Instagram profile or visit profile
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something like that and it's tracking
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how many people actually make it to your
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profile it doesn't guarantee they follow
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you doesn't guarantee they do anything
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outside of visit your profile but uh
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there there's a good as long as you're
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targeting makes sense like a certain
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percentage of people are going to follow
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you and interact with your content and
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you'll have to do some analysis to
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figure out is it is it moving the needle
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enough like is your cost per follower
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worth it in the grand scheme of things
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so share my screen again and zoom back
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in So Instagram profile visits is our
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primary action here we don't have to
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worry about budget and schedule unless
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you chose a lifetime budget then you
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have to choose an end date U the first
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thing I'm going to do is go down to
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audiences and I have to zoom out here to
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show you I hate this Advantage Plus
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audience thing at least for most music
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applications um it it's it just it
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treats your audience like a suggestion
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and I've quite literally never had it do
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better than the original targeting
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option so switch to original audience
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ignore meta's recommendations of how
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much better it is I promise you it's not
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at least for music uh original audience
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options um and now we have our original
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audience setup so here um there's a lot
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of ways this could go I'm going to give
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you one example so Instagram profile
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visits can be fairly cheap to get in
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tier one countries so it's it's actually
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not a bad idea to consider like if
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you're from the US just doing United
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States and that's what I'm going to do
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in this example but you can broaden this
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up keep in mind if you add cheaper
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countries here like Brazil and Mexico
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they're probably going to steal all the
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money and you're going to get nothing in
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the US
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so consider that whatever you put in
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here that the cheaper countries tend to
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win out and steal most of the funds ages
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I usually say in in the in the videos I
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have where I'm talking about how to get
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more streams using meta ads on Spotify
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and apple music that you should think of
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your audience and if your audience is
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let's say 18 to 35 make it like 18 to 44
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like make it a bit broader 18 to 40 or
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something in this case I like to
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actually keep it pretty specific um in
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this case for my band it actually
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probably is 18 to 40 cuz this is an
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alternative metal band but keep it tight
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to what you know your your data should
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be detailed targeting this is where
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things get fun if you watched my videos
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before you you probably already have
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been running campaigns for Spotify and
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all that so you know what to put in here
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but if you haven't uh you can put in
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some genres or artists usually I'll
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start with artists but it depends on
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your specific genre in this case it's an
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alternative metal band and alternative
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Metals it's it's it's there's enough
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people but it's it's fairly Niche when
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you compare it to something like hip-hop
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or pop or EDM um we still get 8 million
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people in the US that like alternative
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metal which is
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plenty
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and uh if you find your audience size
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like let's say I don't know I'm trying
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to think of a smaller artist like if I
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type in
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periphery um it's giving us 200,000
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people
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generally I it's hard to give a broad
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size for what you should aim for because
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it's different for everyone but um I
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generally I'd aim for like a million
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plus as a broad rule it depends on the
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countries though like if you're
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targeting a small country like the US is
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huge if you're targeting a smaller
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country with 10 times less people you
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know you have to adjust your
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expectations like in the US this would
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be small but in I don't know I don't
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know what's the smallest country in the
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world but if if you're targeting the
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smallest country in the world like you
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might have to broaden things up a lot to
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make things work so in my case we're
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just going to do alternative metal
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there's a whole bunch of strategy you
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can do around this testing different
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targets and different adsets but we're
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going to keep it simple for the start
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now the next thing we got to do is look
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at placements since we chose Instagram
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profile visits as our main uh conversion
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optimization event um if you look at
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manual you're going to see
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that it's it's all Instagram only right
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because they they can't get your
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Instagram profile it's if you're not on
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Instagram I'm generally not a fan of
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Instagram profile feed it's generally
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more for images and it's a kind of a
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fleeting placement people don't go there
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to discover stuff uh Instagram explore
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home I don't really people don't get the
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full view so I don't like to include it
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ads Instagram reels down here is more of
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a again an image thing they even say we
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recommend squirt images for that one so
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we turn that off and I believe Instagram
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search results it's a similar thing but
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again it's kind of like that Instagram
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Explorer home layout so I generally do
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not include that and I just do these
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four which is Instagram feed Instagram
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explore Instagram stories and Instagram
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reals and the reason is these are all
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platforms where people go to discover
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new
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content and you're trying to squeeze in
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there and be like hey check out my stuff
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but if people are going to places where
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they're not trying to find new stuff
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like the profile feed they're already
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checking someone out um that's why I
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don't include places like that as a
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broad
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rule so now we have your targeting um
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you could go name this something
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relevant and this I'll call it like USA
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alt metal just to make your life easier
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in the future when reading your data and
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now we can go into the ad but you need
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to make sure that in this ad section
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that you have your correct Facebook
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Instagram page selected why do we need a
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Facebook page well every ad needs a
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Facebook page it's not actually running
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on this it's only running on the
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Instagram account you just you have to
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choose a Facebook page as part of
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running a campaign and you should have a
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Facebook page for your band it takes 5
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Seconds to set up you don't have to post
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on it every day just keep it like every
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time you have a new song post about it
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or something and it just write on your
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Facebook page I don't use Facebook that
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much hit us up on Instagram you know
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there's nothing wrong with doing
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that so now we have our basic ad but we
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need to actually choose our ad we have
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two options here uh we can create an ad
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and actually upload a video or an image
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um but very often I will instead of
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doing create an ad I'll use an existing
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post and then I could select
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post and this is showing our Instagram
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post so I could go through and I could
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choose one of these videos that I have
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or video or photos but I'm going to
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choose a real in this case reals are
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kind of dominating Instagram right now
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might change in the future but reals are
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going to be your best bet at least now
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in
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2024 and now it's kind of processing
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this post and it's importing
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it but while it's doing that um turn off
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multi- Advertiser ads this is more for
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shopping so I wouldn't use that here all
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right so now our ad has finished
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uploading and processing and we can see
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the preview here so you know you want to
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make sure that stuff looks good it's a
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little weird that this text gets cropped
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off so you might want to consider that
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um but as a broad rule there's a good
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chance this is mostly going to run on
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reals anyways just because again reals
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is kind of dominant right now but you
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can see how this gets portrayed there's
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like a big view Instagram profile button
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that swipes up after a few seconds um
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for feeds and explore there's just a
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static button visit Instagram profile at
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the bottom so when they click that it's
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just going to take them to your
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Instagram profile that's it like super
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easy peasy but it's now now it comes to
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your job which which this gets a little
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more complicated but I want to give you
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some insight as to how you can do this
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too so now we're going to do is we're
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going to click this all tools button on
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the left and we want to look for meta
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business suite for me it's up at the top
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here for you it might be different you
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there's also a chance you might not have
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it but if I click that let's see where
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it takes us all right so in my case it
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actually took me to the wrong Facebook
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and Instagram page so I had to switch
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into the correct one but now here we are
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in meta business suite and I want to
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point out a random unrelated thing just
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to save you guys some some stress
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um there's a ton of Facebook and
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Instagram scams going around where
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you'll get messages like important
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notice your Facebook page is scheduled
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to be deleted y y y um your Facebook
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page has violated this thing like these
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are not real there's there're people who
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like if I I'll click on it um but you
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don't want to click on the second link
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that I'm about to show you because this
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is straight up just like a a fake link
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designed to steal your Instagram or
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Facebook password and then run a bunch
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of money in bogus ads through your
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account
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and you might get your ad account banned
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don't don't click on any links don't
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fall for it please um it's a massive
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pain to fix it get your account back um
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it's same with emails be very careful of
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any Facebook emails just wanted to point
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that out cuz I just noticed it um so now
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we're in here we want to go over to I
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believe the insights area they're always
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freaking changing this damn platform so
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you know I feel like every month they
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move some buttons around so if yours is
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a little different I apologize but uh
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insights generally make sense and I
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think it's
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results yeah results this is what I
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wanted so you can specify a date range
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and let's say I want to do last 90 days
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just to get a little bit more data and
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I'll zoom out a tad and we can go look
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at Instagram profile visits and
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Instagram followers on the mobile app
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there's also a different view but I like
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doing things on desktop because I don't
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like getting sucked into social media
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land and then wasting a bunch of time
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and it's just easier for me to do this
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on my computer I do everything on my
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computer but there is a thing on the
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phone if you prefer that uh you can see
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Instagram follows right
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so the number of times accounts followed
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you in the selected time period so this
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isn't total cumulative followers this is
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number of follows gained per day in the
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app it shows you I think cumulative or
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no it shows you daily gained and daily
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lost um so it gives you a little more
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stats there might be other stats and
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other places in here that you can check
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out but moral of the story you you're
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really looking
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for extra followers so by looking at
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last 90 days we kind of get a Baseline
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here
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187 Instagram follows in the last 90
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days so I can pull out a calculator say
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19 or
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187 divided by 90 days we get an average
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of two followers per day so now when you
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start your campaign you're going to see
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a bunch of Instagram profile visits like
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this is going to shoot up to the Moon uh
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well at least if you're spending a
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decent chunk of change and your cost per
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profile visit is pretty high um but then
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what you can do is note when you started
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the campaign
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and then customize your time frame so
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let's say you you you know you started
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at a certain day you can put a custom
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date range here so let's say I started
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one on um May 1st and it's May 25th now
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I can do update and now this whole page
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is going to generate for that range and
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then you could go and compare um your
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Instagram follows per day so you're kind
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of trying to just compare I was getting
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two followers a day now how many
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followers am I getting or I was getting
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two followers a day then how many
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followers per day am I getting now and
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you could do this in a spreadsheet so
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you can more easily like list it and see
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how it changes over time but what this
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allows you to do is figure out how many
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followers are you actually gaining per
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day cuz who cares how many profile
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visits you're getting if it's not
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amounting to followers it's just it's
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kind well it's not a waste of time
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because they might be engaging and
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sharing content and all that but chances
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are uh if they're not following it's not
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doing what you want so you want to be
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able to have this kind of feedback loop
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because there's no campaign objective in
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meta where you can optimize for actual
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follows you want to do this second step
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just to make sure that the the thing
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you're paying for is actually
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translating into the thing you want and
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that's how you do it you look at these
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stats get a baseline from before your ad
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started and then compare that to after
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your ad started keep in mind if you run
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other ads those could also impact things
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so it can get a little hairy but but
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just do your best and you just want to
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see that these things are working now
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one thing that's worth bringing up is
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running the the Spotify streaming
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focused campaigns we sending people to
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landing page to go over to Spotify or
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apple Etc uh those actually do also
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typically grow your Instagram following
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if you're running them through your
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Instagram page and in my opinion that's
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a better way of doing it because you're
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not like focused on growing your
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Instagram followers they're just growing
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as a side effect of another promotional
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thing that you actually also care about
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and maybe even care more about so if you
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want to learn how to do that type of
00:13:52
campaign check out this video right here
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I walk through the entire process from
00:13:55
start to finish and if you want to know
00:13:56
how you can get a million streams your
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first year making music you can check
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out this video right here anyways thanks
00:14:02
for watching I have course links and Ad
00:14:03
Agency links and Consulting links down
00:14:05
in the description if that's up your
00:14:06
alley and I'll see you next video bye
