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hey everyone one of the questions I get
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asked a lot about is how to Cluster
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keyword sets so in this video I'm going
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to show you the new clustering tool
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inside the semrush keyword manager and
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how you can use that to Cluster existing
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keyword sets but also create keyword
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clusters from scratch and if you don't
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have a semrush account I have included a
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free 14-day trial link in the
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description below this video okay once
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you're inside semrush come to the SEO
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toolkit and then down to the keyword
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manager and then within this report what
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you're going to see is two different
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options the first one is you can create
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a list from scratch and queue and
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cluster those keywords or if you already
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have a keyword list created you can drop
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those in a new semrush to Cluster those
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terms together so an example of this if
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we're just pretending for illustrative
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purposes here that we are a personal
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injury attorney that specializes in car
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accidents and truck accidents so what I
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would do is enter those seed keywords
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into the box here since they're most
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indicative or descriptive of the
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services that I would be offering in
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this case then what you'll do is select
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the keyword database that you want to
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draw from so in this example I'll use
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United States and then what you can do
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here is an optional next step is you can
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drop in your domain or you can even drop
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in that of a competitor domain if they
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have more content built out just as an
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extra step to where you can pull in
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additional keyword ideas so an example
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of this I'm not affiliated in any way
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with this website I was just pulling
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this as an example if I come up to the
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legal services drop down here I can see
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all of the different service areas they
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provide so they have personal injury car
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accident truck accidents so this is a
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good example where I could just drop in
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that domain and then hit create list and
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then once that report runs it might take
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a couple minutes but you're going to
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land in this view here and you're going
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to see up at the top here we've got
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three different tabs the Clusters mind
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map and table views now the first two
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here are new and as we scroll down you
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can see we've got 49 clusters now
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organized across 864 different keywords
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we've got a few different filters at the
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top here as well that we can use but
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essentially if we just open one of these
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results here you can see all of the
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different keywords that are organized
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under this different cluster now semrush
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will give you these higher ranking
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potential ratings too these are keywords
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that typically have higher volume and
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aren't super competitive so those could
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be quick win opportunities based on the
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seed keywords you entered but over here
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you can see the intent scale that it's
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given to this different cluster as well
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as a number of keywords in it the
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keyword difficulty percentage and the
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aggregate search volume across those in
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addition to this you can also see the
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different URLs that are ranking for that
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seed keyword now there's some really
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interesting keywords within this list
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here that I can see like I-10 car
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accident lawyers rear end truck accident
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or a semi-truck lawyers near me these
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some of these have really low
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competition so in a space where it's
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brutally competitive like personal
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injury these are potentially some good
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keywords to go after now as I scroll
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down there's going to be some really
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interesting ones like those are
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obviously good core service level
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keywords but as I scroll down now I can
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see here's an interesting one with that
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high ranking potential assignment and
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see there's key eight keywords in this
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cluster with a five percent keyword
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difficulty so this is apparently very
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easy and there's also 950 aggregate
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volume across these keywords now this is
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a good tip and and some thing that I
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like to look at when I'm qualifying
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keyword opportunities as well if I look
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at this head-on car accident attorney
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keyword I want to know do I actually
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need a dedicated page to rank for that
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keyword or can I capture that actually
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with just my core car accident attorney
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page and one of the ways that I gauge
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this pretty quickly is I'll come over to
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this list of URLs that semrush is
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pulling in that is basing these
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recommendations off of and then I just
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hover over the URLs to see are they
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exactly targeting that keyword so for
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this first example I can see that this
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URL has a dedicated page nested under
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auto accident lawyer car accidents and
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then head-on collisions and if I scroll
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down I can see so does the second one so
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does the third one so I can see most of
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the URLs ranking for this specific
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keyword actually have dedicated Pages
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targeting it so this would be an awesome
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keyword that I could Nest underneath of
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my main car accident attorney service
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page and go after some more longer tail
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queries that have much lower competition
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and still some really healthy search
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volume attached to those and I could
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include or Infuse or all of these
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different keyword variations into the
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page to make sure that I have good
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coverage across this specific cluster so
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that's just one great example of finding
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some really nice clustered keywords
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under those seed topics that we entered
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and if I keep scrolling down you're
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going to see some additional ones like
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why should I hire a car accident Tony
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hit and run victim lawyer so this is
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another really good keyword if I was
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trying to Target some longer tail terms
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again Lower competition still got some
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healthy volume across this cluster now
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just one more example if I hit this drop
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down and I come across again do the URLs
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ranking for this keyword have dedicated
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pages I can see straight away for the
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people has an auto accident attorney's
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top level service page and then the hit
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and run accident sub page built off of
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that so I can see again that this could
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be a great dedicated page to build under
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a car accident attorney service page and
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then just continue to scroll down the
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list and what you can do is just check
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the different clusters that you like and
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then you can send these keywords across
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the SEO writing assistant even into the
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rank report maybe your PPC Target as
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well those could be good keywords there
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and so that's just a great way to keep
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track and build your list as well from
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from this main clusters table and then
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also too you can use the filters above
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too if you want to set minimum search
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volume or maybe you only want to look at
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keywords that fall within the very
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easier easy ranges so in that case I
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would just set my range up to 29 apply
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that and I could filter the list a
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little bit more as well similarly I can
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filter by different intent ratings and
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there's a few other filters you can use
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here so just really handy if you're more
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of a visual thinker and you want to go
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across and just see this in more of your
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traditional mind map view this is one
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way to do it as well where same thing I
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can scroll across these different seed
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topics and look at all the Clusters that
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fall under those so that's another way
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to do it and then finally you can see
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this table view if you're familiar with
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semrush this is going to look very
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familiar as well because it's very
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similar to the keyword magic tool and
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I'll typically go through this report if
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I'm trying to find some long tail
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queries that maybe were grouped into the
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Clusters that also might weren't
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dedicated pages so I can see here I-10
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truck in in car accident lawyers
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commercial intent Falls in that truck
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accident seed keyword cluster here it's
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got 70 volume low competition like does
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it require a dedicated page or can I
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capture that with one of my other car
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accident attorney clusters that we saw
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in the previous step so what you can do
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here is you can go show the top
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competitors this is going to generate a
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pop-up where I can quickly see all the
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URLs and the targeting here for this the
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site's ranking for this specific keyword
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now if I hover over this one I can see
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this one's ranking with truck accident
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attorney's page but then I can see here
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that this one has a dedicated page
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around Interstate 10 tractor trailer
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accident lawyers same thing here this
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one has a dedicated page for the I10
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variant of that keyword so this could be
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another great long tail very specific
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keyword Target within that truck
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accident attorney cluster same thing you
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can use the filters to streamline this
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down to ones that have minimum volume
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keyword difficulty thresholds so just
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some great ways to generate keyword
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clusters around some important seed
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keywords for your business and then
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another way that you can use this tool
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is you can drop in an existing keyword
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list that you might have and use semrush
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to Cluster those keywords together you
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can see I've already dropped in 214
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existing keywords but you would you just
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paste them in here now what I can do is
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just come across and click cluster and
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now I'll go cluster list and that'll
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start working and depending on the list
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the size of the keyword list that you
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have it may take a few minutes to
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generate and here's the list of clusters
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I've got 38 clusters across those 214
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keywords and I as I scroll down I can
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see things like white hat link building
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local SEO tools these are all looking
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like solid keywords some long tail stuff
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in here like how to do keyword research
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with the semrush keyword magic tool in
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this cluster we've got a 980 aggregate
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volume small business SEO Services
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Agency tools white label tools some
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really good high intent keywords for a
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site that monetizes primarily through
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affiliate marketing and then how to find
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low competition long tail keywords so
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these are pretty specific and I can pop
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these open just like we did before and
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look at all the keywords I would need to
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Target within each cluster so that's a
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handy tool that if you already have a
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pre-existing list of keywords built out
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you can drop those also into the keyword
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manager here and semrush will help group
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those together and generate those
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clusters so I hope you found that
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overview of the new cluster tool inside
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semrush helpful feel free to use the 14
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day free trial link in the description
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below the video and I'll see you in the
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next one
