It's not looking so good for D&D 2024

00:10:40
https://www.youtube.com/watch?v=0uYy7sb0TKA

Ringkasan

TLDRVideoen diskuterer Dungeons and Dragons' nuværende situation i lyset af Hasbros seneste økonomiske rapport, som ikke nævnte D&D, hvilket skaber bekymringer for brandet. Der vurderes, at D&D har svært ved at fastholde spillere korrekt og derfor kan miste sin dominerende position indenfor tabletop rollespil. Desuden er der fokus på Hasbros strategiændringer, der sigter mod at tiltrække en yngre målgruppe gennem digitale produkter og e-commerce partnerskaber. Mike Merles påpeger udfordringerne omkring D&D's evne til at klare sig i en ændret markedssituation, hvor nye konkurrerende spil vinder frem.

Takeaways

  • 🎲 Hasbro skærer omkostninger og ændrer strategi for D&D.
  • 📉 D&D's manglende omtale i rapporten vækker bekymringer.
  • 🧙‍♂️ Spillertilfredshed er faldet post-pandemi.
  • 💻 Fokus på digitale produkter og voksenmarkedet.
  • 💬 Mike Merles advarer mod tab af kernepublikummet.
  • 📺 Popkulturelle fænomener som Stranger Things påvirker salg.
  • 🚀 D&D kan være på vej mod at blive mere digitalt.
  • 🗺️ Nye konkurrenter som Shadow Dark vinder frem.
  • 🛍️ Merchandise kan blive en ny indtægtskilde for D&D.
  • 📦 Fremtiden for tabletop rollespil ser anderledes ud.

Garis waktu

  • 00:00:00 - 00:05:00

    Videoen handler om Dungeons and Dragons (D&D) og den nuværende tilstand i branding og salget af D&D produkter. Hasbro har netop offentliggjort deres regnskaber, hvor D&D ikke bliver nævnt, hvilket vækker bekymringer. Der er fokus på Hasbros nye strategi, 'playing to win', som fokuserer på digitale spil og målretning mod teenagere. Imidlertid rapporteres det, at salget af D&D og Wizards of the Coast er faldet, og der er ingen information om D&Ds præstation i rapporten, hvilket kan indikere, at interessen er dalende. Merles, en tidligere designer, nævner, at D&D ikke længere bevarer sin kernepublikums og at spillere er langsomme til at adoptere de nye regler.

  • 00:05:00 - 00:10:40

    Der diskuteres, hvordan D&D markedsføring og salg kan ændre sig. Der peges på, at D&D ser ud til at miste sin kulturelle dominans, og at nye spil som 'Shadow Dark' vinder popularitet. Der er tegn på, at indholdet om D&D er aftagende, og at der ikke er meget nyt for nye spillere. Det forventes, at D&D vil bevæge sig i retning af at blive en mere digital oplevelse, hvor merchandise og licensering vil være i fokus, snarere end at fokusere udelukkende på tabletop-spillet. Fremadskuende kan D&D blive mere populært gennem film og videospil, samtidig med at segmentet af tabletop-spillere vil blive mindre.

Peta Pikiran

Video Tanya Jawab

  • Hvad betyder det når D&D ikke nævnes i Hasbros rapport?

    Det skaber bekymring om brandets nuværende status og salgstal.

  • Hvilke ændringer kan påvirke D&D's popularitet?

    Skift i interesse fra spillere, manglende nye tiltrækninger og potentielle nye konkurrenter.

  • Hvordan har Hasbro tilpasset sin strategi?

    Fokus på digitale spil og nye produkter rettet mod voksne og teenagere.

  • Hvad var Mike Merles' kommentar om D&D?

    D&D har svært ved at fastholde spillere efter pandemien og mangler ny energi.

  • Hvordan påvirker popkultur D&D's salg?

    Salget stiger typisk i takt med popularitet i serier som Stranger Things.

  • Hvad kan forventes for D&D i fremtiden?

    En mulig overgang mod digitale platforme og merchandise frem for traditionelle tabletop-spil.

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  • 00:03:13
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  • 00:03:16
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  • 00:03:20
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  • 00:03:23
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    Subs they should have 50 million
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  • 00:03:29
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    number really seems low to me so I'm not
  • 00:03:41
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  • 00:03:42
    they sold really well they'd be bragging
  • 00:03:45
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  • 00:03:53
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  • 00:04:03
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  • 00:04:26
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  • 00:04:28
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  • 00:04:30
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  • 00:04:35
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  • 00:04:38
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  • 00:04:40
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  • 00:04:42
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  • 00:04:45
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  • 00:05:23
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  • 00:05:27
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  • 00:05:31
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  • 00:05:35
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  • 00:05:37
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  • 00:05:39
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  • 00:05:41
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  • 00:05:48
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  • 00:05:51
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  • 00:05:53
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  • 00:05:55
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  • 00:05:58
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  • 00:05:59
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  • 00:06:01
    now uncool the conventional wisdom is as
  • 00:06:05
    D and D goes so goes the rest of the
  • 00:06:07
    industry I've talked to many Publishers
  • 00:06:09
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  • 00:06:10
    Edition was hot they were selling better
  • 00:06:13
    when fourth edition was lackluster they
  • 00:06:15
    sold less when 5e came along sales went
  • 00:06:19
    up again but Merles and I am not sure
  • 00:06:21
    that this is the case anymore just look
  • 00:06:24
    at the crowdfunding for dagger heart
  • 00:06:25
    draw steel cosmere and Shadow dark and
  • 00:06:28
    the hype around those games and the
  • 00:06:30
    millions of dollars they raised Shadow
  • 00:06:32
    dark's Booth this year at Gen Con is
  • 00:06:34
    going to be twice the size it was last
  • 00:06:36
    year there's always people are going to
  • 00:06:38
    say well these are fantasy Heartbreakers
  • 00:06:39
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  • 00:06:41
    and D but I say so what role playing
  • 00:06:44
    games are art I grew up in the 80s every
  • 00:06:47
    time I turned on the radio I couldn't go
  • 00:06:49
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  • 00:06:51
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  • 00:06:59
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  • 00:07:01
    Hot D and advice channels are just
  • 00:07:03
    giving up there's not as much content
  • 00:07:05
    about how to play the game content today
  • 00:07:07
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  • 00:07:08
    categories a unpacking the latest stuff
  • 00:07:11
    like the classes subclasses rules Etc B
  • 00:07:14
    funny videos about D and D especially
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    game's gone wrong and C news and since
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    I'm really not funny I do mostly A and C
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    encumbrance 37,000 the South Park hack
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  • 00:07:35
    views but this is bad got a
  • 00:07:38
    120,000 views and d and d dumps Orcs
  • 00:07:41
    close behind with 118,000 views the
  • 00:07:43
    audience seems to be saying we already
  • 00:07:45
    know how to play this game either tell
  • 00:07:47
    us something terrible or make us laugh
  • 00:07:49
    if D and D were attracting new fans who
  • 00:07:51
    never played the game before they'd be
  • 00:07:52
    looking for more entrylevel content but
  • 00:07:55
    I don't really see it resonating now
  • 00:07:58
    that may change later on in the year
  • 00:08:00
    when stranger things season 5 or
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  • 00:08:06
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  • 00:08:08
    and sales figures with the premiere of
  • 00:08:11
    stranger things whenever stranger things
  • 00:08:13
    is on D andd is extremely hot people go
  • 00:08:15
    to the stores and they buy it and that's
  • 00:08:17
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  • 00:08:18
    panicking about D and D just yet they
  • 00:08:20
    also have sigil coming online it's in
  • 00:08:22
    play testing and that's what Cox is
  • 00:08:25
    talking about he's talking about
  • 00:08:26
    licensing and e-commerce he's always
  • 00:08:28
    going back to that I think D andd is
  • 00:08:30
    going to go the Marvel route they're
  • 00:08:32
    going to try to license everything we're
  • 00:08:34
    talking video games plushies T-shirts
  • 00:08:36
    they don't need people to play DN D just
  • 00:08:39
    to buy the merch in the future DND D
  • 00:08:41
    will be a primarily digital experience
  • 00:08:43
    whether it's sigil or another VT or Zoom
  • 00:08:47
    or video games like balers gate 345 I'm
  • 00:08:51
    sure they're coming and films and
  • 00:08:53
    television there's a new forgotten realm
  • 00:08:54
    show in development at Netflix I don't
  • 00:08:57
    place a lot of stock in that like in
  • 00:09:00
    development doesn't necessarily mean the
  • 00:09:03
    show is going to be made that's like the
  • 00:09:05
    embryonic stage but they're moving
  • 00:09:07
    forward on it and in 10 years from now I
  • 00:09:09
    think the D and audience is going to be
  • 00:09:11
    very different it's like many of the
  • 00:09:14
    people today they're more aware of
  • 00:09:16
    Marvel characters through the films than
  • 00:09:19
    comic books I grew up on comic books but
  • 00:09:22
    my children my students are more
  • 00:09:24
    familiar with the films and that
  • 00:09:25
    universe is almost 20 years old by the
  • 00:09:28
    way now of course there are still comic
  • 00:09:30
    book readers like me but they're mostly
  • 00:09:33
    older my prediction is in 10 years
  • 00:09:35
    people are still going to be playing D
  • 00:09:37
    andd but the tabletop segment is going
  • 00:09:40
    to be the smallest segment of the
  • 00:09:41
    audience you're still going to be able
  • 00:09:43
    to get a hard cover book but it's going
  • 00:09:44
    to be like a collector's item and you're
  • 00:09:46
    still going to be able to play either
  • 00:09:48
    with your friends or at conventions but
  • 00:09:50
    that audience will skew older it's going
  • 00:09:52
    to be a bunch of old weirdos with dice
  • 00:09:54
    and I think that actually makes it more
  • 00:09:56
    cool when I was a kid ttrpgs was a weird
  • 00:09:58
    thing done by weirdos and we're probably
  • 00:10:01
    going back there and that's okay with me
  • 00:10:03
    I was weird and uncool for most of my
  • 00:10:04
    life it's all coming full circle at
  • 00:10:07
    least that's what I think what do you
  • 00:10:08
    think share in the comments below you
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Tags
  • Dungeons and Dragons
  • Hasbro
  • tabletop rollespil
  • Mike Merles
  • digital gaming
  • spillermangel
  • popkultur
  • stranger things
  • økonomiske rapporter
  • spilmarked