Building trust | James Davis | TEDxUSU

00:16:39
https://www.youtube.com/watch?v=s9FBK4eprmA

Ringkasan

TLDREttevõtete ja inimeste vaheline edu sõltub usaldusest, mis on suhete aluseks. Usaldust juhib kolm peamist tegurit: võimekus, heatahtlikkus ja ausus. Esineja jagab kogemust paraglidingust, et illustreerida usalduslike suhete olulisust. Usaldus aitab vähendada konflikte ja parandada koostööd, muutes ühiskonna õnnelikumaks.

Takeaways

  • 🤝 Suhted on ettevõtte edu alus.
  • 🔑 Usaldus koosneb kolmest tegurist: võimekus, heatahtlikkus ja ausus.
  • 🌍 Usaldus erineb kultuuride ja perede vahel.
  • ⚠️ Usaldus on seotud haavatavuse ja riskiga.
  • 🚀 Usaldus aitab vähendada konflikte ja suurendada tõhusust.
  • ⛷️ Kogemus paraglidingust illustreerib usalduse tähtsust.
  • 💡 Usaldus on ettekujutus inimeste ja brändide võimekusest ja väärtustest.
  • ❤️ Heatahtlikud inimesed on usaldusväärsemad.
  • 🔍 Ausus tähendab oma väärtuste järgimist ja teistega kokkuleppimist.
  • 🤔 Edukad inimesed ehitavad suhteid usalduse kaudu.

Garis waktu

  • 00:00:00 - 00:05:00

    Ärgates 20 aastat tagasi, arutasime kolleegidega, et mis on ettevõtte eduks vajalik. Saime aru, et suhete, olgu need siis äriklientide, töötajate või tarnijate vahel, tähtsus on määrav. Usalduse määratlemine ja mõistmine sai meie uurimistöö keskpunktiks, kuid selgus, et usaldus on keeruline ja segane mõiste.

  • 00:05:00 - 00:10:00

    Uurides juhtfiguure, taipasime, et usalduse juures on olulised kolm peamist tegurit: võimekus, headus ja ausus. Näiteks, kas inimene suudab teha seda, mida lubab, kas ta hoolib ning kas tal on kindlad väärtused. Need kolm tegurit aitavad mõista, miks me kedagi usaldame ja kuidas luuakse positiivsed suhteid.

  • 00:10:00 - 00:16:39

    Olles alla neelanud oma kartuse, otsustasime koos mu kihlatuga langevarjuhüppel käia. Kahtlused ja uskumine Johnisse, meie instruktorisse, peegeldasid seda, kui oluliseks peame usaldust inimsuhetes. Lõpuks hüppasime ja see oli erakordne kogemus. Usalduse ehitamine, tuginedes inimese võimekusele, headusele ja aususele, aitab luua paremaid suhteid ja seeläbi õnnelikumat ühiskonda.

Peta Pikiran

Video Tanya Jawab

  • Mis on trusti olemus?

    Usaldus on valmisolek olla haavatav ja võtta riske teise osapoole ees.

  • Millised on trusti peamised tegurid?

    Kolm peamist tegurit trusti jaoks on: võimekus, heatahtlikkus ja ausus.

  • Kuidas trust mõjutab äri?

    Usaldus omab suurt mõju ettevõtte tulemusele, tõhususele ja efektiivsusele.

  • Kuidas mõjutab usaldus inimestevahelisi suhteid?

    Usaldus aitab vähendada hõõrdumist ja parandada suhteid inimeste vahel.

  • Miks on oluline usalduslik suhtlemine?

    Usalduslik suhtlemine loob tugevamaid sidemeid ja võimaldab paremat koostööd.

  • Mis on usalduse ja riski suhe?

    Usaldus on valmisolek võtta riske ja olla haavatav teise vastu.

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Gulir Otomatis:
  • 00:00:12
    about 20 years ago uh some colleagues
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    and I were sitting in a in an office
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    we're business professors and we're
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    talking about what it takes to be a
  • 00:00:20
    successful business we were talking
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    about the essence of success and what
  • 00:00:25
    causes success and the more we talked
  • 00:00:27
    about it the more we realized that then
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    the this business success more than
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    anything else are
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    relationships relationships between
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    businesses between employees and bosses
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    between companies and and and customers
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    between suppliers and companies it was
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    relationships that happen to be the
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    essence that drives company performance
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    efficiency Effectiveness and the more we
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    talked we decided we we've got to
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    understand what these relationships are
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    and what really drives these
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    relationships we talk about the
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    relationships we came to the
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    conclusion that the essence of
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    relationships is trust it's
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    trust we got quite excited we thought oh
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    man that's the essence of all
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    relationships we got to find out what
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    this trust thing is we started reading
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    literature we started looking up what is
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    trust and what we found was a
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    mess there was no clear definition of
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    trust it was used in a myriad of
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    different ways and defined in in a
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    myriad of different ways we didn't
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    understand
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    trust now as researchers that God us
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    kind of excited there's an area that we
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    can really
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    research but we found that people said I
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    trust you I trust you what did that mean
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    we didn't know we didn't know so we
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    began to to investigate what trust
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    really is and we decided we'd start by
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    looking at world leaders some of the
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    most influential leaders in world
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    history obviously if you're an
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    influential world leader you must be
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    trusted rank it.com on the internet
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    ranked world leaders the most
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    influential leaders of all time
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    Alexander the Great was ranked as number
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    one it's amazing that Napoleon is ranked
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    number three ahead of George Washington
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    Abraham Lincoln and Winston
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    Churchill amazingly Adolf Hitler is rank
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    number
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    17 ahead of Thomas Jefferson Benjamin
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    Franklin how does that reflect on trust
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    what does that mean for
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    trust does that mean that Hitler is more
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    trusted than Abraham
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    Lincoln what is trust and what drives
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    trust in fact we started looking at
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    companies and and entrepreneur.com lists
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    the most trusted Brands the most trusted
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    companies and these are some of the most
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    trusted Brands and many of these we use
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    this means we trust Nike We Trust
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    Coca-Cola We Trust Southwest
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    Airlines how do you know when you trust
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    Southwest Airlines with your luggage
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    they're not going to lose
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    it how do you know when you pick up that
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    Nick can of Coke it's not going to make
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    you sick how do you know when you open
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    up a license agreement from
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    Apple this is amazing I give I talk
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    about trust all over the world and I've
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    asked over and over again how many of
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    you read the license agreement before
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    you
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    agree this is a license agreement for
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    iTunes it's
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    229
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    pages and I'm not going to even ask how
  • 00:03:45
    many have read it because most of us
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    just agree to it we don't know what
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    we've agreed to but we've agreed to it
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    why because we can trust Apple we can
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    trust our we can trust them so what is
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    trust trust is a willingness to be
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    vulnerable you choose to take risk and
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    be vulnerable to the other party that
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    means if I say I trust you it means I'm
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    willing to be vulnerable to you I'm
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    willing to take that
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    risk it's vulnerability and risk that
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    drive trust so how does this work let me
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    start with a story
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    my fiance and I I were driving in
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    Wyoming in Jackson uh Jackson City
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    Jackson Hall Wyoming and we looked up on
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    the mountain and there was a ski resort
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    and people were jumping off the M
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    mountain and paragliding off the
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    mountain these are the Tetons these
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    aren't Little Guys these are real
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    mountains and we looked up there and
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    thought should
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    we should we and we we thought let's
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    give it a shot and we drove over there
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    all right and and we go up to the
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    business and say all right tell us about
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    paragliding first person we saw was this
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    guy right here
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    John John comes up and basically says
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    I'm going to take you we're going to
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    jump off the mountain
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    together now you don't have any time
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    you've got to make a snap judgment and
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    there were my fiance and I were looking
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    we looked at this guy and
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    says we really want to take that risk do
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    we really want to be vulnerable to this
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    guy I got a little little sidebar here
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    when I prepared this Ted Talk I had to
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    get him his image get his permission to
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    use the image in the in this Ted Talk he
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    had to take a risk in
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    me it was it was fun I turned the tables
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    not a lot not a lot different than
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    jumping off a mountain
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    so and so the bottom line is say here we
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    are and we had to look at
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    John do we trust him we're trusting him
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    with our lives we're going to jump off a
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    mountain with this guy am I willing to
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    be vulnerable to
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    him what drives my willingness to take a
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    risk in John well the first thing that
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    drives trust is something called
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    propensity a
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    propensity to take to trust a propensity
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    to take on that vulnerability and
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    risk everybody everybody is born with a
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    propensity to take risk it's driven by
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    geography it's driven by family it's
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    driven by upbringing it's driven by
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    Society Adelman trust barometer is on
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    the internet and they went around the
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    world and they found different levels of
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    trust throughout the world the red areas
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    on the map are areas that don't have as
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    good trust as the blue
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    areas and so is it all driven by our
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    upbringing is it all driven by our
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    family
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    I can tell you no because a family came
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    up while my fiance and I were talking to
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    John and it was amazing here they were
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    from the same town from the same home
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    the same family and some members of the
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    family said no way I'm not going to jump
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    off that mountain other members of the
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    family said let's do this
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    thing so I know it we know it's more
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    than propensity we know it's more than
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    propensity it's more than just that
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    innate willingness to trust and take
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    risks that we born
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    with what we found in our research are
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    there are three major drivers to trust
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    three drivers three reasons we trust and
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    the amazing thing is it's our perception
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    of that company it's our perception of
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    that other person that that drives these
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    drivers the first of the three drivers
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    is
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    ability does that person can that person
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    do what they say they can do are they
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    able to perform what they say they can
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    perform do they have that
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    ability all right there's
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    John all right there he is does he have
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    the ability well he comes out and he's
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    wearing that black helmet kind of
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    unshaven he's got that jump off the
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    mountain
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    look and I got to tell you I looked at
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    him and I thought you know if he were
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    wearing a pink Helmet or a yellow helmet
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    I wouldn't believe it but he's wearing a
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    black helmet he's got the Swagger he
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    looks like he's jumped off a mountain
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    before and I said to him I said John
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    have you done this before he says yeah
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    he says I've done it for 20 years and he
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    said I says any deaths in that time any
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    broken bones and he said no 20 years
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    safe John's got the ability he's got the
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    ability and I began to believe in
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    John now here's something funny about
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    ability it's situation specific would I
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    trust John to fix the engine in my
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    car John doesn't look like a guy that
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    could fix my engine I wouldn't trust JN
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    to fix the engine in my car he could
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    jump off a
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    mountain he had that
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    ability so it's ability is not
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    generalizable it's specific to the thing
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    that you're trusting them to do I would
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    trust John to jump off a mountain not
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    fix my car okay ability I will trust
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    them if they can do what they say they
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    will do okay if they're able to do it
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    the second driver is
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    benevolence do they care about
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    me now here's John I know he can jump
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    off the mountain but man I'm telling you
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    what I saw those paragliders coming down
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    and they were cork screwing down and I
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    saw some pretty dang green people after
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    they got off the mountain and I knew
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    John could cause me a lot of discomfort
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    you know we'd
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    survive but I might not wish I'd
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    survived I and so does John care about
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    me does John care and it was interesting
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    because we talked to him and I got I
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    began to feel like yeah we began to
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    connect a little bit I be we began to
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    connect and and John I felt like cared
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    about me now here's the interesting
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    thing here if they care about me it's
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    not driven by their ego okay they don't
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    care about me for their own
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    gratification they really care about me
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    and if they really care about me I'm
  • 00:10:42
    more apt to trust couple examples here
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    of of people that that were known for
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    their
  • 00:10:49
    caring Abraham Lincoln once said to ease
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    another's heartache is to forget one's
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    own he cared about people a contemporary
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    of of Abraham Lincoln was Walt Whitman
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    they and and in their writings they kind
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    of Blended each other's names very often
  • 00:11:06
    in their writings and Walt Whitman once
  • 00:11:09
    said you know Abraham Lincoln is my man
  • 00:11:13
    but more importantly I am Abraham
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    Lincoln's man he believed in the
  • 00:11:19
    benevolence of Abraham Lincoln and
  • 00:11:21
    people that followed Abraham Lincoln did
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    so yeah he had
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    ability but they they cared he they said
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    that Abraham Lincoln cared about them
  • 00:11:32
    the amazing thing is if it's all I have
  • 00:11:34
    is ability and no benevolence I'm a I'm
  • 00:11:37
    an
  • 00:11:39
    assassin assassins have loss of ability
  • 00:11:42
    and they don't they don't really
  • 00:11:45
    care Abraham Lincoln cared what an
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    example of an assassin Caligula Caligula
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    raised by his uncle his uncle wanted two
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    people to share the emperor role role in
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    Rome the first thing kigy did did was
  • 00:12:03
    kill his his his cousin kill his kill
  • 00:12:05
    the competition so that he was the sole
  • 00:12:07
    leader he drained the national
  • 00:12:09
    treasury um one time he was in the
  • 00:12:12
    Coliseum and they ran out of criminals
  • 00:12:14
    to put to put with the Lions so he just
  • 00:12:17
    grabbed some Spectators and put them
  • 00:12:19
    down there as well he was not a man with
  • 00:12:21
    a lot of
  • 00:12:23
    benevolence people feared him as a
  • 00:12:26
    result you couldn't trust him you
  • 00:12:28
    couldn't trust him him ability and
  • 00:12:31
    benevolence drive your willingness to
  • 00:12:33
    take risk but there's one more factor
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    that factor is
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    integrity Integrity is having a set of
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    values that other people agree with you
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    live by those values and other people
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    agree with those values now let's go
  • 00:12:49
    back to Adolf Hitler if you know the
  • 00:12:51
    history of Adolf Hitler Adolf Hitler in
  • 00:12:53
    the 1930s served a little time in
  • 00:12:56
    jail and while he was in jail he wrote a
  • 00:12:59
    book called mine comp my
  • 00:13:02
    struggle in that book Adolf Hitler laid
  • 00:13:05
    out his values his belief
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    system now most of us wouldn't agree
  • 00:13:10
    with those values in that belief system
  • 00:13:13
    believe me that book was a bestseller in
  • 00:13:14
    in in Nazi Germany and there were people
  • 00:13:17
    that believed in his values they
  • 00:13:20
    believed he had integrity and believe me
  • 00:13:23
    adol he lived his values we wouldn't
  • 00:13:27
    believe in his values and so we wouldn't
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    trust Hitler but there were people that
  • 00:13:32
    did integrity means I have a set of
  • 00:13:35
    values I live those values and you trust
  • 00:13:38
    me because of those values and you
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    believe in those values in other words
  • 00:13:42
    if you say you're going to be there
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    you're going to be there if you say
  • 00:13:46
    you're going to be honest you're honest
  • 00:13:50
    if you say you're going to be
  • 00:13:52
    trustworthy
  • 00:13:54
    courteous you you will be and you agree
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    with it not driven by ego it's real
  • 00:14:02
    three factors then drive
  • 00:14:04
    trust Thomas Moore was known for his
  • 00:14:09
    Integrity he was known for his
  • 00:14:12
    Integrity he once said we speak of
  • 00:14:16
    principles but if the weather turns
  • 00:14:20
    nasty you up your anchor and move to
  • 00:14:23
    where the weather is is more calm and
  • 00:14:25
    the fishing is
  • 00:14:26
    better Thomas Moore lived his principles
  • 00:14:31
    if you go to the Tower of London there's
  • 00:14:32
    a small Church in the back corner and
  • 00:14:35
    Thomas Moore's body is in the Floor of
  • 00:14:37
    that church somewhere he stood up
  • 00:14:40
    against the king of England because he
  • 00:14:41
    didn't agree with the King of England
  • 00:14:43
    and while everybody else changed their
  • 00:14:46
    values to match the king Thomas Moore
  • 00:14:48
    did not he stood by his values he gave
  • 00:14:51
    his life for his values and his
  • 00:14:54
    principles Thomas Moore was a guy you
  • 00:14:56
    could believe he lived his values Thomas
  • 00:14:59
    Moore could be trusted because he lived
  • 00:15:01
    his values the bottom line three
  • 00:15:06
    factors three factors Drive trust yeah
  • 00:15:09
    there's John again I'm not finished with
  • 00:15:14
    him three factors Drive trust ability
  • 00:15:18
    benevolence and integrity and it's your
  • 00:15:21
    perception it's your perception and
  • 00:15:23
    there's John and there I am am I going
  • 00:15:26
    to jump from the mountain am I going to
  • 00:15:29
    jump from the mountain unconsciously I'm
  • 00:15:32
    thinking ability benevolence and
  • 00:15:36
    integrity did I
  • 00:15:38
    jump yeah I
  • 00:15:40
    jumped I
  • 00:15:42
    jumped yeah it was great I
  • 00:15:48
    survived I don't know that I'd have
  • 00:15:50
    jumped if I couldn't believe
  • 00:15:51
    him if I wouldn't have believed him if I
  • 00:15:53
    wouldn't have trusted him I don't know
  • 00:15:54
    whether I could have
  • 00:15:55
    jumped as
  • 00:15:57
    importantly my fiance jumped we jumped
  • 00:16:03
    together and it was
  • 00:16:05
    phenomenal if you want to improve your
  • 00:16:07
    relationships if you want to reduce your
  • 00:16:10
    friction if you want to improve people's
  • 00:16:13
    perception of your
  • 00:16:16
    trustworthiness build their perception
  • 00:16:18
    of your ability benevolence and
  • 00:16:22
    integrity and you will build trust and
  • 00:16:25
    believe me we will have a happier
  • 00:16:27
    Society thank you thank you
Tags
  • usaldus
  • suhete loomine
  • äri
  • inimsuhted
  • tõhusus
  • võimekus
  • heatahtlikkus
  • ausus
  • risk
  • vulnerability