Tony Brook on Wim Crouwel

00:06:10
https://www.youtube.com/watch?v=HqxWu66Kx_w

Ringkasan

TLDRTony Brooke, a creative director at Spin and a publisher at Unit, discusses his extensive poster collection, particularly focusing on Wim Crouwel's work. His passion for collecting started with seeing Crouwel's posters, which he describes as stunning and powerful. He highlights the emotional and abstract elements of Crouwel's designs, which evoke curiosity without relying on direct imagery. Brooke shares insights on his relationship with Crouwel and reflects on his experiences curating exhibitions of his work, emphasizing the innovative and humorous aspects of Crouwel's posters, which often challenge conventional readability. Overall, Brooke's journey illustrates the deeper connections between art, design, and personal passion.

Takeaways

  • 🎨 Tony Brooke is a creative director and passionate collector of posters.
  • 🖼️ His collection is heavily focused on Wim Crouwel posters, totaling around 50.
  • 🔍 Crouwel's posters create curiosity without relying on imagery.
  • 💡 Brooke appreciates the emotional power of Crouwel’s designs.
  • 🏛️ He has developed a friendship with Crouwel, allowing for rich dialogues about art.
  • 📚 His collecting passion extends to books, music, and various ephemera.
  • 🌈 One standout poster is the Hiroshima exhibition poster for its impactful design.
  • 🤔 Crouwel’s work embodies humor and innovation in visual communication.
  • 🗂️ Brooke has extensively explored Crouwel's archive, gaining unique insights.
  • 📅 His journey of collecting began with penguin paperbacks at age 12.

Garis waktu

  • 00:00:00 - 00:06:10

    Tony Brooke, a creative director and publisher, showcases his extensive poster collection, primarily featuring whim-crow posters. His obsession began after encountering these striking posters through Mark Holt, sparking a passion for collecting that includes various types of posters and ephemera. He highlights the power of whim-crow posters, particularly one from an exhibition on Hiroshima, emphasizing its abstract representation of horror through design rather than imagery. Brooke praises whim's innovative approach to graphic design, noting how it invites curiosity about artwork without simplifying it to a single image. He discusses whim's significant contributions to various museums, illustrating their close professional relationship and the thrill of exploring whim's archives. Brooke reflects on the humor and warmth of whim's personality, contrasting it with perceptions of being dry, and appreciates his playful yet sophisticated approach to poster design.

Peta Pikiran

Video Tanya Jawab

  • Who is Tony Brooke?

    Tony Brooke is a creative director of Spin, a design company, and runs a publishing company called Unit.

  • What type of posters does Tony Brooke collect?

    He collects Wim Crouwel posters, Swiss posters, contemporary posters, and various types of ephemera.

  • What was the first poster Tony Brooke saw that inspired his collection?

    The first Wim Crouwel posters he saw inspired his collection after he was introduced to them by Mark Holt.

  • How many Wim Crouwel posters does Tony Brooke own?

    Tony Brooke owns about 50 Wim Crouwel posters.

  • What does Tony Brooke think about Wim Crouwel's design philosophy?

    He appreciates that Crouwel’s designs evoke curiosity and often avoid simplistic imagery, focusing instead on the power of abstraction.

  • What is one poster that particularly resonates with Tony Brooke?

    He particularly likes the poster for an exhibition on Hiroshima due to its powerful use of color and typography.

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Teks
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Gulir Otomatis:
  • 00:00:02
    [Music]
  • 00:00:14
    my name is Tony Brooke I'm a creative
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    director of spin a design
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    company I also run a publishing company
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    called Unit we are here today to talk
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    about my poster collection I basically
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    turned my house into a a whim crra shr
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    we're going to have a wander around and
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    have a look at some of the posters that
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    I've
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    collected I first started collecting
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    posters through uh Mark Holt who was uh
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    one of the uh Partners at
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    AO he came around to spin's offices and
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    showed us uh a range of posters that he
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    had and amongst those were uh some whim
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    Crow posters and i' I'd seen them in
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    print but i' never seen them in the
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    flesh and they were absolutely stunning
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    blew me away and so I spent far more
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    than I had
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    on uh on buying a selection of those
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    posters off Mark and it's been an
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    obsession ever s since
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    really I probably got uh maybe 50 uh
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    whim Crow posters now I also collect
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    other posters collect Swiss posters and
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    contemporary posters and what have you
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    but it it all started with the uh with
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    seeing those first few whim Crow posters
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    laid out on the
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    floor I actually think that most graphic
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    designers collect something or other if
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    they thought about it I started
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    collecting penguin paperbacks when I was
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    uh about 12 years old and so uh I think
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    it all it all comes from that so now I
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    collect books I collect posters I
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    collect music I collect ephemera all
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    sorts of stuff but the the core of the
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    collection is the wiim
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    crown I particularly like the uh poster
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    for an exhibition on
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    Hiroshima when just through uh the sheer
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    Blackness and the the the the weight of
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    the typography and the uh the types
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    black and the the backgrounds orange it
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    really allow you to imagine you know the
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    kind of Horrors of Hiroshima without
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    laboring them it's it's an incredibly
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    powerful abstract
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    notion if you think about his work he he
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    hardly ever uses imagery and yet he
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    always creates a sense of curiosity
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    about any subject so even though I may
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    not know who the artist is I'm always
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    curious to
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    see the work because of the poster
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    because it just doesn't try to reduce
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    uce the artist's work to just one image
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    and say you should go and see this
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    artist because of this image it it makes
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    more of a an illusion to the way to the
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    to the power of the art and to to kind
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    some kind of spiritual thing which is
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    much more interesting than just saying
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    here's a picture by ex go and see the
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    rest of his work or her work it's which
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    is a a very clumsy way of doing it
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    because you never get the real impact of
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    the art when it's reproduced in that way
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    one of the most important posters that
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    um for me anyway that uh women we
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    designed was vom gavers because that's
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    that was the first time that he
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    articulated uh the grid that he'd been
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    using for the uh for the whole the stad
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    museum
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    series whim had an amazing uh
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    relationship with uh this client called
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    Ed dilda who he worked at the van abma
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    museum with and he also worked uh
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    between 196 and 1973 at the stale museum
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    with so he had this fantastic Heritage
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    with the stale Museum uh he he he
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    designed all the posters all the
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    publicity all of the cataloges for the
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    stadic
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    museum I mean I know whim to a degree
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    anyway I joke that I'm kind of a a
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    stalker but uh I I feel like I'm I'm you
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    know I'm friends with him and his his
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    wife Judith now and it's been fantastic
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    because I've had lots of conversations
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    with him that I wouldn't have had
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    otherwise wise I've I've had to
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    interview him for the for the exhibition
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    and I've spent a lot of time with him
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    going through his archive and I mean
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    it's just such a a thrill going through
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    the archive of the at the stead Museum
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    trolling through boxes of uh material
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    that I'd never expected I'd ever even
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    see never mind be be stroking it's been
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    it's been quite
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    something I've been working with
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    Margaret cbri who's my co-curator the
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    exhibition it's been a fantastic
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    experience a great honor to to be
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    involved in
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    it whim might be perceived to be a
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    little dry in in terms of uh his
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    personality which is just not the case
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    he very funny very witty very warm man
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    and the the visual communication poster
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    is beautiful formally and and
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    fantastically Innovative but it's also
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    very funny it's a poster on visual
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    communication that can hardly be read um
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    he looks like he's gone out of his way
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    to make it difficult to read it's it's
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    got a a fluorescent orange to Pink
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    gradation in the back and if that wasn't
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    enough he's also added uh inspired by
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    barcodes these kind of uh vertical uh
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    stripes and then to add on to that he's
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    added thin horizontal ones across it so
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    it's it's it's a real tury force in
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    terms of a of of his skill as a poster
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    designer but you can't help thinking
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    that there's an element of Mischief
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    there as well
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    [Music]
Tags
  • Tony Brooke
  • Poster Collection
  • Wim Crouwel
  • Graphic Design
  • Art Collection
  • Visual Communication
  • Hiroshima Poster
  • Artistic Influence
  • Curatorial Experience
  • Design Philosophy