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[Music]
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beauty is on the inside they
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say but let's be real most of the world
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makes their impression of you based on
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what's on the outside who you are often
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gets reduced to the shape of your face
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your size the color of your skin the
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hair that you're constantly worried
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about losing these annoying little
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things that you feel insecure about
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i guess I have a baby face this this
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mole on my face
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insecurities my arms i used to have like
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a double chin and then there was all
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these viewing videos and going
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around how to have like a jawline and I
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was like do I am I this is bad publicly
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you joke about these things but deep
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down they gnaw at you i can't I'm very
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conscious when somebody asks me to smile
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an economist said that the lifetime
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earnings gap between a good-looking and
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unattractive person could be around
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$230,000 in favor of the attractive
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person the way you look can be what
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opens the door to your favorite job your
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ideal partner and the life you always
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dreamt of so I dug deeper into the
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psychology biology history and economics
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of it all in this quest to understand
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what it objectively means to look good
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and how it impacts your daily
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opportunities so let's get into it
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[Music]
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so in 1878 Francis Golton a very
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controversial professor of eugenics had
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this belief that if he combined the
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portraits of various criminals he might
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come across the face of evil except the
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composite he produced was surprisingly
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beautiful and it made him question what
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is beauty really
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as I also tried to find this answer I
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realized math says one thing your social
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psychology says something else and even
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shadi.com has its own priorities so let
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me break down some very interesting
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theories I learned from some research
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papers you know according to mathematics
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people find faces attractive when the
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distance between the eyes is about 46%
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of the face's width and distance between
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the eyes and mouth is 36% of the face's
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height and wait check this tiny shifts
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like the placement of your eyes can
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completely alter perceived
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attractiveness there's also a golden
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ratio for human lips by the way so Matt
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says that the upper one needs to be 2/3
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of the lower lips now these numbers were
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intriguing but let's be real beauty
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isn't a strict math problem faces aren't
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just equations so if math can't fully
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explain it what does i moved on to
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biology so evolutionary biologists say
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that beauty is basically nature's
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advertisement for I've got good genes
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come closer our brains are biologically
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wired to reward you for spotting certain
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patterns which are proxy for good genes
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let me tell you what are these patterns
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uh I think one of my my left eye or my
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right eye is slightly smaller than the
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other one those are a very common thing
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it makes you feel better no it doesn't
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so brains interpret symmetry as genetic
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health unconsciously associating
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balanced faces with better survival
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chances weirdly enough a blend of many
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different faces creates an average face
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which we universally find attractive
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basically a face that's smooth balanced
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and genetically diverse you remember the
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Francis Gatton experiment that we just
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spoke about this is essentially what
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happened you know even model studies
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have confirmed this with computer
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morphing if you blend let's say 20 faces
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together the resulting face is typically
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rated more
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attractive uh I think one would be my
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ear you must see that it's chipped away
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like
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this
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features that highlight masculinity or
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femininity like strong jaws in men or
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high cheekbones in women they hint at
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fertility and hormone balance
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subconsciously appealing to us as
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potential males you know this explains
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why a strong jawline or high cheekbones
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might catch your eye without you even
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realizing it yeah so growing up I was
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always the shortest like I was the runt
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of the litter i only hit puberty at like
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16 or 15 years old otherwise I was like
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4' 3 and that was it but again I have a
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question to ask all of you here if
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beauty were only mathematics and biology
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we'd all agree on who and what is
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beautiful and we clearly don't this is
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where we move on to the most interesting
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bits but before I break this down
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there's something I want to get to we
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already covered real beauties on the
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inside and how that's a reductive phase
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in today's practical world however when
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biologists say the exact same thing it's
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actually profoundly true because their
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context is a little different if you
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were to look inside your stomach your
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guts you would actually find trillions
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of microorganisms that help with
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digesting your food and aid with overall
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well-being what scientists have recently
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discovered is that your gut health is
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directly linked to your skin's radiance
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and that your metabolism plays a big
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role in how you feel on a day-to-day
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basis clearly good looks and attraction
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aren't just about what you see in the
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mirror they're also about how your body
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functions at its core enter Rosiva as
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your digestion and your metabolism you
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know when your body absorbs nutrients
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efficiently you feel better you feel
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more energized and you feel more radiant
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that's where we also have bioactive
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your skin's glow lacks of consumers have
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[Music]
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take a trip through different eras
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around the world and you'll quickly
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realize that if we put humans from
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different eras together all the
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definitions of their perfect mate of
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what looks good will be wildly different
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in 15th century Renaissance the ideal
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beauty was a voluuptuous pale woman with
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a high forehead in 1920s America it was
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a boyish flapper with bobbed hair in
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2023 Korea it might be a man with
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flawless skin with gentle features you
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know beauty standards can flip with the
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error or diverge by culture proving that
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they are not absolute truth they are
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just social stories we collectively tell
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i'm very conscious i feel people are
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watching me all the time many of times
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I'm told like I'm too thin you just
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started when I was like super young i
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think somebody told me that I look weird
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when I smile with my teeth you would not
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see me wear sleeveless for instance
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would wear anything until here or here i
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think a part of it was social media like
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you do not feel comfortable with
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yourself after a point and that is not a
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good feeling crucially these standards
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often have no real link to health or
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biology or the mathematics we just
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learned about they're arbitrary and
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change with economic or social tides you
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know in times of scarcity societies have
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idolized heavier body types a sign of
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wealth and plenty in times of abundance
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suddenly thin is in and let's not forget
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trends like neck elongation with rings
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foot binding in old China or modern
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cosmetic surgery crazes prove that
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nearly anything can be labeled beautiful
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if a culture story will set in short
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it's all sort of just made up and in
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2025 today we are living in the peak era
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of arbitrary beauty trends open your
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phone and instantly you're scrolling
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through curated perfection hypers
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sculpted bodies chiseled jaw lines
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surgically enhanced faces standards
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manufactured by algorithms designed to
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hack your brain you know at least
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earlier beauty standards used to shift
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slowly generation by generation but now
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they're literally shifting post by post
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Tik Tok trend by Tik Tok trend you can
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literally wake up tomorrow and find out
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that your face shape or your eyebrows
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have gone out of style we now pick and
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choose the absolute best features of
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various idols and fawn over it we try to
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replicate this person's eyebrows and
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that person's lip shape and that other
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person's nose and whatn not without
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realizing the true nature of this unfair
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comparison you know each of these traits
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that you f over may not be what your
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face even needs here are some numbers on
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how bad things have gotten because of
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social media you know 60% of men report
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body dissatisfaction directly tied to
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social media indian men especially are
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increasingly chasing that impossible
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hyper masculine Instagram look with
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steroid use and body dysmorphia rising
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like crazy oneth3 of eating disorder
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cases are male many delaying treatment
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due to stigma for women it's even worse
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one in three teenage girls admit that
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Instagram makes their body image worse
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in India nearly a third of young women
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face significant body dissatisfaction
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kids by the way aren't safe either we've
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literally got five year olds posting
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skincare routines and kids feeling
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insecure about their bodies by age seven
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then to make things worse there's
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Snapchat dysmorphia is essentially a new
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form of body dysmorphic disorder fueled
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by social media where people become
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obsessed with perceived flaws because
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they compared their realelves to their
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perfected digital selves i see it you
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know very perfect hair getting nails
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done and everything if I had a better
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frame you you set some unrealistic
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expectations and if you're not according
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to it you have that inferiority complex
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you know every time you put on a filter
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each of these filters they subtly teach
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us to dislike our natural faces
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embedding insecurities deeper and deeper
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until the filtered version feels more
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real than our true self think about the
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vicious cycle okay you compare yourself
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feel inadequate your self-esteem
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plummets so you dive deeper into social
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media looking desperately for validation
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but instead you're bombarded with even
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more filtered perfection leaving you
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feeling worse it's a relentless loop one
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that profits from your insecurities even
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though a lot of you may not accept it
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but this phenomena is changing the way
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you perceive yourself and the world
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around you a lot of these Instagram
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reels which just portray people in a way
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that it shouldn't it doesn't go away i
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don't feel these things 100% go away it
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always stays with you but I've learned
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that it's their metric it's their
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expectation beauty does lie in the eyes
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of the beholder and my eyes I think are
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the most important
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[Music]
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i I feel like I'm self-aware i have a
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fat nose but I don't think it's a bad
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thing i don't think I'll get a
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rhinoplasty or whatever in fact I hit my
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head and it even became crooked but I
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like it the way it is i learned it hard
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wicki this is who I am and it is better
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to get comfortable as soon as possible i
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think I'm not as insecure about my smile
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anymore i don't know why at some point I
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just realized that it's really tiring to
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not smile so if I'm just if I'm going to
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be ugly I might as well just like it
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just be ugly so I recently came across
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this very fascinating Stanford study
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that proved something kind of wild you
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know people who simply thought they were
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attractive behave differently the
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researchers found that believing you're
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attractive literally changes how you
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move through the world you know when
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people see themselves as attractive they
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don't just walk taller or smile more
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they act like they deserve better they
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negotiate harder speak with authority
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and naturally slide into leadership
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roles it's almost like attractiveness
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becomes a self-fulfilling prophecy but
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hold up this is not about arrogance or
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entitlement nobody likes a joke it's
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about understanding that you know how
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you see yourself profoundly shapes your
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interactions with the world and those
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interactions create this powerful
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feedback loop if you feel attractive or
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confident your posture straightens your
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eyes meet others comfortably and your
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smile comes easily people subconsciously
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pick up on these signals and respond
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positively suddenly you get external
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validation that reinforces your initial
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confidence creating and amplifying your
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self-worth i've got some big news to
00:13:00
share so AV is expanding and we are on
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the lookout for senior motion graphic
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designers who have at least 2 years of
00:13:06
experience to join our team so if you're
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somebody who's obsessed with pushing the
00:13:10
boundaries of video and want to work
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with some of the best editors filmmakers
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best videos the internet has ever seen
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and if you want to be part of a team
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that's redefining video apply now or
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share this with somebody who should and
00:13:30
there's also something that
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psychologists call the halo effect where
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if people see one good quality in you
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like attractiveness they automatically
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assume other positive qualities like
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intelligence competence and
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trustworthiness ever notice that people
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who look put together or attractive
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often get treated like they're smarter
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or more capable even without proof that
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is halo effect in action but here's
00:13:52
where things get exciting you know you
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can leverage this understanding right
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now so Columbia University researchers
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discovered something called enclode
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cognition proving that the clothes you
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wear actually shapes how you think and
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perform so participants wearing formal
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attire didn't just feel more powerful
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they objectively perform better on
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cognitive test your clothes aren't just
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fabric they are literally psychological
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armor so how do you practically apply
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all of this first fix your posture
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seriously stand straight roll back your
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shoulders lift your chin slightly
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instantly your brain chemistry responds
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with increased confidence it's basic
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biology next you can dress more
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intentionally understand that how you
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present yourself influences how people
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perceive you and how you perceive
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yourself so dressing better doesn't just
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change how you look like we just showed
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you it shifts how people treat you
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triggering the hello effect more than
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your beauty it's like how you
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communicate how confident you are once I
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found the gym I took care a lot of took
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care of a lot of that insecurity i
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probably have I'm probably a lot harsher
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on myself than other people are of me
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but to compare things which are like
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almost inchangeable that's stupid i feel
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uh so if somebody does that I think they
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get affected more finally the last thing
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engage positively smile genuinely and
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make intentional eye contact and speak
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clearly you know even if you don't feel
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confident yet act it out your brain
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catches up quickly reinforcing your
00:15:24
confidence through positive social
00:15:26
feedback attractiveness like we said
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isn't about symmetry or genetics it's
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about these subtle actionable choices
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you make every single day and that by
00:15:36
the way is the key takeaway here your
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worth isn't about mathematical ratio
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genetics or filtered images it's
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fundamentally about how you perceive
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yourself so start seeing yourself
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confidently and watch the world start to
00:15:51
see you that way too
