Business Growth - Internal vs External Growth | Business Management Case Study Video by Teacher RK

00:02:52
https://www.youtube.com/watch?v=9CBeaOLrPMQ

Ringkasan

TLDRThe video case study on Quantum Phones outlines the company's journey from a partnership to a private limited company, highlighting its initial focus on two smartphone models and a small team. It discusses the company's internal growth through product expansion and workforce increase, as well as external growth via strategic acquisitions and partnerships. The case study prompts students to consider the benefits of different growth strategies for businesses.

Takeaways

  • 📱 Quantum Phones started as a partnership and became a private limited company.
  • 🏢 The company initially focused on two smartphone models with a small team.
  • 📈 Internal growth involved expanding product lines and hiring more employees.
  • 🔗 External growth included acquiring Mobitech and partnering with Osell.
  • 🌍 Quantum Phones is expanding its global footprint, including entering European markets.
  • 🏗️ A fourth manufacturing unit is under construction in Singapore.

Garis waktu

  • 00:00:00 - 00:02:52

    The case study focuses on Quantum Phones, a premium smartphone manufacturer based in Hong Kong, founded by partners Henry and David. Initially, the company operated as a small team with two smartphone models and outsourced certain functions. By 2022, Quantum Phones experienced significant market success, leading to an expansion of its product lineup and the establishment of an in-house R&D department. The company later made a strategic acquisition of Mobitech, enhancing its market presence, and formed a partnership with Osell to enter the European market, further expanding its global reach. The video encourages students to reflect on the benefits of internal versus external growth for businesses like Quantum Phones.

Peta Pikiran

Video Tanya Jawab

  • What are two features of a private limited company?

    Private limited companies have limited liability for their shareholders and restrictions on share transfers.

  • What is internal growth?

    Internal growth refers to the expansion of a company through its own operations, such as increasing product lines or hiring more employees.

  • What is external growth?

    External growth occurs when a company expands by acquiring other businesses or forming partnerships.

  • What type of growth is more beneficial for Quantum Phones?

    The video encourages reflection on whether internal or external growth is more beneficial for Quantum Phones.

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    business management video case study
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    enhance your learning with engaging
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    audio visuals background
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    information this case study is about
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    Quantum phones a premium smartphone
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    manufacturer is headquartered in Hong
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    Kong originally founded as a partnership
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    between Henry and David Quantum phones
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    quickly gain Traction in the market due
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    to its success the partners converted
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    the business into a private limited
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    company in 2020 with Henry and David
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    holding the majority of the shares
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    students pause this video and answer the
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    following question list two features of
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    a private limited company let us
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    continue in the early stages Quantum
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    phones focused on just two smartphone
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    models and operated with a small team of
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    20 employees in its manufacturing and
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    marketing divisions to streamline
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    operations the partners outsourced the
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    accounting and human resource functions
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    by 2022 Quantum phone had achieved
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    significant Market success prompting the
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    company to expand its product lineup by
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    introducing three additional smartphone
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    models this internal growth also led to
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    the hiring of more employees in
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    manufacturing and the creation of an
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    in-house research and development R and
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    D Department students pause this video
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    and answer the following question with
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    reference to Quantum phones explain what
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    is an internal growth let us move on in
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    the second quarter of 2022 QP made a
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    strategic acquisition of mobitech a
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    company specializing in software
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    development and maintenance services for
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    e-commerce firms this acquisition
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    provided a substantial boost to QPS
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    Market presence and enhanced its brand
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    recognition later in 2023 QP formed a
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    partnership with osell a prominent
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    player in several European markets this
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    partnership allowed up to enter the
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    European market with minimal legal
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    hurdles further expanding its Global
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    footprint students pause this video and
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    answer the following question with
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    reference to Quantum phones explain what
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    is external growth today h operates
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    three manufacturing units in Hong Kong
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    with a fourth under construction in
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    Singapore set to begin production in
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    late
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    2024 students pause this video and
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    answer the following question
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    Write a brief reflection on which type
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    of growth you think is more beneficial
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    for a business like Quantum phones and
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    why should you like this video please
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    share this and subscribe to our channel
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    for more insightful videos on business
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    the comments box happy learning
Tags
  • Quantum Phones
  • business management
  • private limited company
  • internal growth
  • external growth
  • smartphone manufacturer
  • acquisition
  • partnership
  • market expansion
  • Hong Kong