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[MUSIC]
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How many of you all have ever
had a one hour lay over?
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So during this one hour layover, it's
hard to sit down and get a formal mail.
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It's hard to pull out your
computer to doing work.
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It's hard to take a nap.
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So what do most people turn to?
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Social media.
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So this is exactly what Justine did during
her lay over from London to South Africa.
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She turned to social
media to entertain he.
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First she tweeted about the guy in
first class who decided not to worry
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a deodorant.
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Highlighting they do not have enough money
to buy deodorant, she got no responses.
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Next, she tweeted about
the cucumber sandwich and
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how cold it was for
her sensitive teeth, no responses.
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So she took to social media one more time.
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With her 170 followers, she tweeted
going to Africa hope I don't get AIDS.
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Just kidding, I'm white.
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She had 30 minutes left of her lay over,
she sporadically chat and no responses.
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She wasn't too surprised given the fact
that she only had 170 followers.
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She boarded her plane for
her 11 hour flight to South Africa.
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And when she landed,
things were drastically different.
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She landed to people tweeting
about the fact that,
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this would be bad when she lands.
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She landed to people tweeting about,
you're getting fired.
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She landed to people
tweeting even companies
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about using this as marketing materials.
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Next time you get on a plane,
make sure that you have Gogo Wi Fi.
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So you can check social media more often.
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Justine was a Senior Director
of Corporate Communications.
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So you all may be thinking this can't
happen to you, but it happened to her.
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This is showing over time how
Justine was searched on Google.
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Overnight her life was changed and
she was fired from her dream job.
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So today we're going to talk to you
about how one post can impact your life,
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how one post can ruin your life,
how one post can make your life.
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And first of course we are going to talk
about how one post can impact your life.
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>> So what do we actually mean by
one post can impact your life and
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why should you care go
into the workplace?.
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We're going to go through a few
stats from a Career Builder survey
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of over 2,000 current active
hiring managers in the US.
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So to kick us off,
more than half of hiring managers
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have found social media red flags as
a reason to not extend you a job offer.
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So are you focusing on your resume, your
cover letter, maybe that elusive personal
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recommendation, maybe your social
media is hiding in the background and
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putting you in some hot water.
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Let's say you make it through that
gauntlet, you've dodged all the bullets,
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you've got the job, congratulations.
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Are you safe?
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Afraid not.
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Again, more than half of firms are using
social media to research current
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employees.
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But what does that actually mean?
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Well, social media can take many forms.
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It's a pretty loose term.
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You may be thinking of your Instagram,
your Facebook,
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of course, but think more than
medium blog post you liked.
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That comment you made on a podcast or
your LinkedIn profile.
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Social media can take many forms,
and they can all affect you.
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But again, maybe you're thinking so
what, my job's 9:00 to 5:00,
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it doesn't matter what I'm doing
at the weekend, what I'm posting.
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Surely it's a free country.
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Well true, but more than a third
of employers have disciplined or
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fired someone because of
current social media activity.
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And these are not big
celebrity showcase moments.
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These are everyday people
doing everyday things, but
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you may be shocked that
I've got them in trouble.
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And Chimel walk you through some examples.
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So you may be thinking now honestly Chris,
I don't even like social media.
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Should I just delete everything?
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It's a nice idea.
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But unfortunately,
the worst number of all is 57% of firm's
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actually find it worse
if you're invisible.
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>> [LAUGH]
>> I know, so what should do?
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Well, honestly before we
get to the solutions,
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right now just think these
are not small numbers.
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Clearly your current employers, potential
employers are very well vast in social
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media, and they suddenly use it to
evaluate you in the hiring process,
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in your current reviews, and
you could even be fight for it.
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So right now Chin is going to walk us
through some examples of how one post can
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truly ruin your career.
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>> Now you maybe wondering, okay, so
I have to maintain a social media presence
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so that I'm not invisible,
but this is just so risky.
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What are some of the reflects
that I should avoid?
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I don't want to end up as one
of the 34% who got fired or
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who got disciplined because
of some social media effects.
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What are the things that
I should look out for?
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So here I'm going to give you two real
life examples that will hopefully set you
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thinking.
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Here is an example of a picture posted by
a social media user that got her fired.
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Can anyone guess why?
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>> Drinking?
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>> Right, okay, so
there's actually no breaking of the law.
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There's nothing clearly out of place
except for this little detail over here.
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So the social media user had been to a
cocktail party celebrating the closure of
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a major deal with a new client.
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The cocktail party was being held at
the premises of the new client, and
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that's its logo you can see all there.
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And then she posted
a picture on social media.
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But she posted it before the deal
was meant to be announced.
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>> Mm-hm.
>> In so doing,
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she breached confidentiality clauses and
she got fired as a result.
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The big takeaway here is that you've got
to be hyper aware of everything that
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you're posting, check and
recheck your post.
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Especially pictures, make sure that
everything in the foreground and
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the background are all appropriate
before you hit that post button.
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Next example.
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This is Sheriff B J Roberts from Hampton,
Virginia.
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In 2009,
he fired a man named Bobby Bland and
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four of his co workers from
the sheriff's department.
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Why?
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Because in 2009,
when he was running for re-election,
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the five of them went to like
the Facebook page of this major, Mr.
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Jim Davis, who was his main rival
during the election campaign.
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So it turns out Mr.
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Roberts won the election and
he promptly fired the five of them.
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Citing budgetary constraints,
dissatisfaction with performance, and
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a general lack of harmony and
efficiency in the sheriff's department.
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>> [LAUGH]
>> So
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while you may not agree with what Mr.
Roberts has done,
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the bigger takeaway here is that you
make statements with your likes.
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In the social media space any activity
that you perform can and will be construed
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as your personal statements of position
and they can affect your career.
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So if your company or
your prospective company are cautious,
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they are likely to have drawn up
detailed social media guidelines
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to tell you to tell employees what they
should or should not do on social media.
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So be sure to look up those guidelines and
whether your company has them.
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And above all, remember that you
make statements with your likes.
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But it is not all gloom and doom.
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I will now hand over to Haley who will
talk about how one post can also make your
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career.
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>> So I will also share two examples
of how a post can make your career.
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How many people know who this is?
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Yet not many people know that he
was discovered on social media.
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In 2007 Justin Bieber took and
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shared one of his covers to
another artist on YouTube.
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His manager was scrolling through
YouTube looking at different videos and
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came across this video.
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He was so impressed with Justin's voice.
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He spent the rest of the day going through
the rest of the content that Justin had
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shared on YouTube and fell in love.
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He quickly set up a meeting between
Justin Bieber and Usher, and
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the rest was history.
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This is the highlight the fact that
sharing your interest and your passions on
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social media can help make a career
that you're not even trying to have yet.
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You never know who your audience is, and
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who's out there looking for
a new opportunity for you.
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However, if you are thinking, I don't have
any artistic talent or something that
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I can showcase on social media, there
is other ways to also make your career.
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Suzanne had follow a VP of a large
company multiple years ago.
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She started liking some of
the posts that he made,
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responding to his interactions, really
interesting and like his company and
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the strategies that he
was putting in place.
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This one tweet set her off on
a completely new trajectory.
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He had just mentioned the fact
that he had started yamming,
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yammering on a social media platform.
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However, while everyone else was praising
the fact of him taking this new step,
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she made the interesting comment of, she's
tried this before and not everyone yams.
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He was interested in how honest she was,
and
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started to look more into her background.
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He looked through her social media,
tweets, and
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saw that she was really good at
bringing community together.
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He offered her a job as Director
of Community Engagement,
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and the rest was history.
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This highlights that even if it's not
content that you're creating, but
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just responding to other people's
content that you're passionate about
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can highlight opportunities
to get involved in a career
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that you otherwise would
not have dreamed of.
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So now Chris is going to
highlight some of the takeaways.
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>> So as Haley and
Chin pass out our handout,
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if we should see five key takeaways
as long as a social media checklist,
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which will encourage you to use
this thanksgiving to scrub.
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>> [LAUGH]
>> So
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make sure everything online is
relevant how you want to be seen.
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But the key takeaways, one, have a social
media presence, as we've discussed,
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being invisible is not a solution here.
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Two, be hyper-aware of everything you
post even the smallest background detail
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can really make a break.
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Number three, you really make
statements with your likes.
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It's important to be intentional about
everything you like and share online.
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Number four, post content that
really showcases your talent.
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You'd be surprised how
far this can take you.
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And number five, simply strike up
conversations about your interests.
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You really have no idea
where they can lead to.
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So remember,
one post can impact your career,
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one post could make your career and
one post can ruin your career.
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We're now open for questions.
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[MUSIC]
