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In this video, we're going to be ranking
00:00:01
every business model that exists, okay?
00:00:04
From absolute garbage to empire building
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machines. And we're going to judge them
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based on four key factors. How much does
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it cost to start? The profit margin,
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meaning how much profit you'll actually
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keep, the average time it takes for it
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to be profitable, and the success rate
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along with our personal input. We're
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going to rank them starting from the F
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tier with the ones that are basically
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trash and a waste of time all the way
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down to the most profitable ones that
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generate hundreds of millions of dollars
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a year. So without further ado, welcome
00:00:35
to Alux. Let's dive in. Now we're
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starting off today at F tier. These are
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the ones that are almost guaranteed to
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fail. And we first got multilevel
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marketing. Probably no surprises there
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right now. Now, the main idea of an MLM
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is that you're paid commissions from the
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sales of the people you bring in and the
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people they bring in and so on and so
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on. And that is mathematically doomed to
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fail. Let's say you join an MLM and
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bring in five people and each of them
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brings in five more and so on. If only
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100 people do this in parallel, you'll
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run out of people on Earth in like 13
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steps. So, let's look at the numbers.
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The startup cost is usually between $100
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up to like five grand because you have
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to buy a starter kit or inventory or
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whatever nonsense that particular MLM is
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selling. As for the margin, well, in
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most cases, it's around 0% for pretty
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much everyone because most people not
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only don't make a profit, but they
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actually lose money in unsold inventory.
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According to the Federal Trade
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Commission, the success rate of your
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average MLM enjoyer is less than 1%. So
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MLMs go straight into F tier, total
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garbage avoid at all costs. Next on our
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list, and still in the F tier, are life
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coaches with no actual experience. Okay,
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go on Instagram and search for #life
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coach and you'll find millions of posts.
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No credentials, no proven results, no
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case studies, just people giving generic
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advice and calling it a business. The
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model is simple, okay? They charge by
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the hour based purely on their personal
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brand. And if you've got no brand,
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you've got no business. Let's look at
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the numbers, though. For the startup
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cost, you've got a few hundred for a
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website and a logo. The profit margin is
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technically above 90% because it costs
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you nothing to be on a call. The time to
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profit is technically between 1 and 6
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months if you can get leads, but the
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success rate is under 5%. And that's
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because people think becoming a life
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coach means taking a course on how to be
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a life coach. It's actually ironic. The
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way that most life coaches make money is
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by teaching other people to be life
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coaches so they can teach others how to
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be life coaches. There's a night and day
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difference between someone who's coached
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executives under pressure, built real
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businesses, and spoken on real stages,
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and someone with a motivational caption
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and a ring light. That's why on the Alux
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app, we only work with coaches with
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actual results, with real careers,
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entrepreneurs, authors, investors,
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people who've actually done the work and
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can help you do the work, too. We've
00:03:13
already helped hundreds of thousands of
00:03:15
people make their dreams a reality, and
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we'd love you to join them. Okay? So,
00:03:19
scan this QR code on screen and you'll
00:03:20
get 25% off the annual membership on the
00:03:23
Alux app. I'll see you on the inside.
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Moving on, though, to Dtier. These are
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business models that can work, but just
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are hard to pull off because it costs a
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lot to keep them running and the profit
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margins are extremely low. The first
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model here is restaurants. Now,
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restaurants operate on transactional
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sales, right? You exchange time,
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ingredients, and staff labor for single
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orders. It's laborheavy, inventory
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heavy, and location dependent. If volume
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and consistency are not extremely high,
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every restaurant bleeds money until it
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closes. So, let's look at the numbers.
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For startup costs, we've got anywhere
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between 100K and 500K. It's quite
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expensive to open a restaurant. You've
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got the rent, which can be extremely
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high if the location is good, and you
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need it to be good. Then, you've got the
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actual kitchen, staff, equipment, raw
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materials, and so on. As for your profit
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margin, you're looking at something
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between 3% and 10%, which is pretty low.
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This makes the time where you become
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profitable to be more like 2 to 3 years
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out. So, it makes sense that more than
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half of restaurants close within 2 to 3
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years, and around 80% fail within 5
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years. For a restaurant to work, either
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the location has to be absolutely
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amazing, or the community around it is
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great and keeps it going. And those
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things are pretty hard to find, which
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puts restaurants in D tier on our list.
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Now, next up, but still on the D tier,
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we've got traditional retail stores. So,
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think of the souvenir shop at your local
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mall. The business model is simple,
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right? Buy in bulk, sell in person, and
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hope enough people walk in. You carry
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inventory, you pay rent, but you're
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locked into one physical location.
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Startup costs range from 50K to 250K and
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the average margin is just 5 to 20%. As
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for profit, honestly, nobody knows. We
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still don't understand how some of these
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stores are still standing. Almost every
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major retailer is closing physical
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locations or going online only. So, good
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luck trying to compete with sameday
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delivery and constant online discounts.
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And lastly on the D tier, we've got
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smallcale manufacturing, or in other
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words, almost anything handmade. Think
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custom furniture, artisan food products,
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in-house clothing production. Basically,
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anything where you are making the
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product yourself instead of drop
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shipping it. We'll get to drop shipping
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soon, don't worry. So, this model means
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that you are the founder and the
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factory. As for the numbers, well, they
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vary a lot because there are so many
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businesses in this category, but here's
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the average. Startup costs range from
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10K to six figures depending on tools,
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space, and materials. Profit margins are
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typically 10 to 30% because
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manufacturing, logistics, and supply
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chain issues are very real and very
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expensive. Time to profit at least 1 to
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two years. As for the success rate, it's
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fairly low, and that's because you're
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competing with a similar model in a
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tier, which we'll get to soon. Now,
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there are two ways to make this business
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model work, though. One, you own a hyper
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niche market, okay? You're the only
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person making that one specific thing,
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and people come to you for it. Think of
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niche hobbies like, I don't know,
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falconry. High prices, pretty much zero
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competition. Or secondly, what you make
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is literally the best in the world.
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Think handmade Japanese chef knives
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crafted over weeks. The ones that chefs
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wait months to get and happily pay
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thousands of dollars for in advance.
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Now, moving on to C tier, we've got
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businesses that usually rely heavily on
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trends or razor thin margins. And we're
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starting off with everyone's favorite
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pastime side hustle, drop shipping. Now,
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the only reason we're putting drop
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shipping here and not in D tier is
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because unlike small-cale manufacturing
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where you have to actually know how to
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make the stuff, drop shipping requires
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like zero skill. You sell products
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you've never seen, to customers you will
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never meet. And the process goes like
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this, okay? You list products online,
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usually from China. When someone buys,
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the supplier ships it directly. You
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never handle the inventory. All you have
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to do is ads. lots and lots of ads. So,
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let's run the numbers. Startup cost is
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$500 to $5,000 with most of that going
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into advertising. The average margin,
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well, 5 to 10% unless you go viral on
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Tik Tok with your one product store,
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which in that case it might be 30%. As
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for time to first profit, you're looking
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at around 3 to 6 months if any at all.
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After that, if what you're selling is
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profitable, it is 100% going to get
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copied a million times, and it's a race
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to the bottom from there. On paper, drop
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shipping looks like easy pocket money,
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and it can be if you're good at running
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ads and finding a product market fit.
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But if that's the case, there are better
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models to use those skills with. Now,
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next up in our C tier list, we've got
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print ondemand. So, the process looks
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like this. Okay, you create art that can
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go on clothing, mugs, prints, whatever.
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You upload said art to platforms that
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handle production and shipping. You earn
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a commission per sale, often pennies.
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So, let's run these numbers quickly,
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okay? Startup cost is non-existent or
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whatever you use to create your designs.
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Average margins 10 to 30%, but we're
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talking about very cheap products here.
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Time to profit depends entirely on your
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designs and niche. Could be a few
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months, could be never. The reason this
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sits in C tier is because it has zero
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barrier to entry, okay? Anyone can
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upload a design, which means millions
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already have. It's a race to the bottom
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on pricing and originality. It's less of
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a business and more of a college side
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hustle that makes $30 a month, if that.
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And lastly on Ctier, we've got adbased
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apps. So, we're talking about literally
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every free app in the app store. Okay,
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the business model looks like this. You
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build an app, could be a basic game, a
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productivity tool, or some novelty
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concept, and you make it free to
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download. You rely on inapp ads and high
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user volume. Let's run the numbers.
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Okay, startup cost is surprisingly high.
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You're looking at a couple of grand to
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over $100,000. And that's because even a
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basic app that does literally nothing
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still needs development time, server
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costs, maybe even a bit of UX design. So
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for the average margin, well technically
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it's high because software is cheap to
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deliver. However, the real net margin is
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often between 5 to 15% because you make
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low ad revenue per user compared to
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housing costs and people don't usually
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stick around for too long. That also
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means that if you don't make a profit in
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your first year or two, it's pretty much
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bye-bye, which makes the success rate
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below 5%. Most free apps never make
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meaningful money and die quietly with
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1,000 downloads and like six bucks in ad
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revenue. So why isn't this an F tier?
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Well, because of scalability. In theory,
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if you build an app that attracts
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millions of users, even small revenue
00:10:37
can turn into real money. Flappy Bird
00:10:39
was making like 50K per day at its
00:10:41
height. So even if it's not a great
00:10:43
business model, it's not necessarily a
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dead end either. All right, with that
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we're now on to B tier. So from this
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point forward, every model is reliable,
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profitable, and often the fastest way to
00:10:56
start making money when you're starting
00:10:57
from scratch. And we're starting off
00:10:59
with freelancing and consulting. You
00:11:02
sell your time or skills either per
00:11:04
project or a recurring basis, and you
00:11:06
land ongoing clients. Let's run the
00:11:08
numbers. Okay, so startup cost is zero
00:11:11
because it doesn't cost anything to make
00:11:12
an account on a freelancing website. As
00:11:15
for margins, you're looking at easily
00:11:17
above 90% because you have very little
00:11:19
overhead besides whatever software
00:11:21
license you might need. Time to first
00:11:24
profit is immediate to up to 3 to 6
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months. As for success rate, well, this
00:11:29
is where things become interesting.
00:11:31
Okay, so according to a recent Adobe
00:11:33
study, 1 in four US-based freelancers
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earn six figures or more per year.
00:11:39
That's pretty good. We actually worked
00:11:41
with dozens of freelancers over the
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years, and we still do. These
00:11:44
illustrations, along with a couple of
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our courses, were designed by the same
00:11:48
freelancer. We've even got a course
00:11:50
called Freelance Mastery, specially
00:11:52
designed to help you start your
00:11:53
freelancing journey, which you can find
00:11:55
at alux.com/freelance
00:11:57
if you're interested. Now, still on this
00:11:59
B tier and a step above freelancing,
00:12:01
we've got the agency model, which is
00:12:04
essentially still freelancing, but now
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you've got employees. So, some
00:12:08
freelancers like to remain solo for
00:12:10
better flexibility and not having to
00:12:12
deal with people. Others opt to go a
00:12:14
step further and start building a team
00:12:17
either for straight up manpower or to
00:12:19
add complimentary skills for a more
00:12:21
complex project. Let's run the numbers
00:12:23
real quick. So, startup cost is $1,000
00:12:26
to $10,000 because now you may need an
00:12:29
office, some extra tools, and other
00:12:32
expenses. As for the average margin
00:12:34
rate, you're looking at 20 to 40% after
00:12:37
costs because now you've got to pay your
00:12:39
team as well. Time to profit should be
00:12:41
similar to the solo freelancer. So
00:12:43
immediate to up to 3 to 6 months time.
00:12:45
As for success rate, still pretty
00:12:48
similar to the solo freelancer. And
00:12:50
lastly on the B tier, we've got local
00:12:53
services. Things like cleaning,
00:12:54
landscaping, repairs, and so on. Because
00:12:57
here's the thing, okay? We've got too
00:12:59
many podcasters and not enough people
00:13:00
who can wire a house without burning it
00:13:03
down. Local services offer
00:13:05
location-based physical services, often
00:13:07
with a recurring element. It's labor and
00:13:10
logistic heavy, but the demand is
00:13:11
evergreen. All right, so let's run the
00:13:13
numbers. Startup costs between $2 and
00:13:16
$15,000 for gear, transportation, tools,
00:13:19
and marketing stuff. The average margins
00:13:22
20 to 50% depending on scale. Time to
00:13:25
profit, one to two months depending on
00:13:27
the services offered. As for success
00:13:30
rate, medium to high, especially in
00:13:33
underserved cities. You see, boring
00:13:35
businesses like these often quietly do
00:13:38
six figures a year once they're
00:13:40
established, especially if they're good
00:13:41
at marketing, because people with actual
00:13:44
skills, well, they're becoming pretty
00:13:46
rare. And with that said, we're now
00:13:48
entering the A tier. Now, these business
00:13:51
models have massive potential, strong
00:13:53
margins, and in many cases, recurring
00:13:55
revenue. This is where you can get rich
00:13:57
if you know what you're doing, but as
00:14:00
you might expect, they're not exactly
00:14:02
beginner friendly, okay? They often need
00:14:04
capital, expertise, and audience
00:14:06
building upfront. And we're going to
00:14:08
start off with franchise ownership. Now,
00:14:11
you pay to operate under a proven brand,
00:14:14
usually with exclusive territory and
00:14:16
support. and you get everything you need
00:14:18
from systems, supply chains, and
00:14:20
marketing tools. Let's run the numbers.
00:14:22
So, startup cost, as you would expect,
00:14:25
extremely high, like 50K up to millions
00:14:28
of dollars. As for margins, well, on
00:14:31
average, a franchise will net you around
00:14:33
10 to 20% and it's going to take around
00:14:35
1 to two years for it to become
00:14:37
profitable depending on your location
00:14:39
and category. Now, as for success rate,
00:14:42
well, more than 85% of them will survive
00:14:45
5 plus years, which sounds almost too
00:14:47
good to be true, but in this case, it
00:14:50
actually is true. But here's the fine
00:14:52
print. You can't just buy 10
00:14:55
Chick-fil-As and print cash. Top tier
00:14:57
franchises approve fewer than 1% of
00:15:01
applicants. They check for operational
00:15:03
experience, management capability, and
00:15:05
whether your proposed location even
00:15:07
makes strategic sense. and you can even
00:15:09
get fired if your performance drops. But
00:15:12
still, high success rate, built-in
00:15:15
systems, and the power of brand trust
00:15:17
makes a franchise ownership a solid A
00:15:20
tier model. Next up, digital products.
00:15:24
Now, this is one of the most scalable
00:15:25
and profitable business models in the
00:15:27
world, okay? And it typically comes in
00:15:29
two forms, each with its own level of
00:15:32
complexity and path to success. First,
00:15:35
let's talk about audience-based digital
00:15:37
products. things like courses,
00:15:39
subscription content, paid communities,
00:15:42
anything where you're packaging
00:15:43
knowledge, access or insight, and
00:15:45
selling it to people who trust you. And
00:15:48
to make this work, you need a loyal
00:15:50
audience, a clear value promise, and a
00:15:54
product that's genuinely worth paying
00:15:56
for. So, let's run the numbers real
00:15:58
quick. The startup cost. This is kind of
00:16:00
hard to pinpoint because there are two
00:16:02
parts. First of all, audience building,
00:16:04
which takes years of consistent content
00:16:07
and engagement, and then product
00:16:09
creation, which can range from a few
00:16:11
thousand to a few hundreds of thousands
00:16:13
of dollars, even millions, depending on
00:16:15
scale. As for margins, 80 to 95% for
00:16:20
things like courses or ebooks. For more
00:16:22
complex ongoing platforms like our Alux
00:16:25
app, margins are lower due to continuous
00:16:27
development and operational costs. time
00:16:30
to profit? Well, anywhere from
00:16:32
immediately to 3 plus years, depending
00:16:34
on how strong your audience and value
00:16:36
propositions are and how complex your
00:16:38
product is. It's obviously much easier
00:16:41
to make an ebook profitable than it is
00:16:43
to make an app. The success rate, well,
00:16:46
it's directly correlated to trust and
00:16:48
reach. If your audience trusts and
00:16:50
values what you're doing, the success
00:16:52
rate is high. Then you've got
00:16:54
technology-based digital products.
00:16:56
Things like plugins, automations,
00:16:59
add-ons, essentially digital tools that
00:17:01
people use in their work. Think of
00:17:03
things that save time or improve
00:17:05
workflow. But the numbers here, well,
00:17:08
they look a little bit different. The
00:17:09
startup cost is usually low, between $2
00:17:12
to $3,000, because in most cases, you
00:17:15
are building these things yourself. The
00:17:17
margins are about the same, about 90%,
00:17:20
so extremely high. The time to profit?
00:17:23
Well, if you build for an existing niche
00:17:25
or audience, 1 to 3 months. If you're
00:17:27
going more broad, well, expect 6 months
00:17:30
to a year to gain traction. A great
00:17:33
example are creators and photography of
00:17:35
video who sell their own lots. Preset
00:17:37
packs or After Effect plugins, digital
00:17:40
products are always going to be A tier
00:17:42
because you build them once and sell
00:17:43
them forever. High margin, low overhead,
00:17:46
high scalability. And lastly on our A
00:17:49
tier list, we've got direct to consumer
00:17:52
e-commerce brand. This is where you
00:17:55
manufacture or white label a product,
00:17:57
build a brand, and sell it directly via
00:17:59
your own website. It's inventory-based,
00:18:02
but allows customer loyalty, repeat
00:18:04
business, and premium pricing. This is
00:18:06
the better version of the small-cale
00:18:08
manufacturing from Dtier. So, how is
00:18:11
this one different? Well, you outsource
00:18:14
production which unlocks scalability
00:18:16
while you focus on branding and
00:18:18
marketing. When you outsource like 99%
00:18:21
of production, you get something called
00:18:23
white labeling. So essentially, you buy
00:18:25
the finished product from the same
00:18:27
factory in Asia and then you stick your
00:18:29
logo on top of it and call it your own.
00:18:32
That's how every influencer has their
00:18:33
own lipstick, protein bar, and clothing
00:18:36
line. When you outsource most of the
00:18:38
production and finish the product
00:18:40
inhouse, you call it high fashion.
00:18:42
That's how a $12 bag from China becomes
00:18:45
a $4,000 bag made in Italy after the
00:18:48
final stitching. So, let's run the
00:18:50
numbers, okay? Startup costs as low as
00:18:52
10,000 if you're a solo founder or well
00:18:55
into six or even seven figures if you're
00:18:57
a global brand. Margins between 30 to
00:19:01
60% depending on pricing, power, and
00:19:03
supply chain. Time to first profit?
00:19:06
Well, typically 6 to 12 months depending
00:19:08
on product market fit and spend, but
00:19:10
only about 10 to 20% of these businesses
00:19:13
will reach long-term profitability.
00:19:15
However, take all of these numbers with
00:19:17
a grain of salt, alux, because the
00:19:19
reason direct to consumer brands are so
00:19:21
powerful is because they have huge
00:19:23
marketing behind them. And finally, the
00:19:26
S tier stuff. These are the business
00:19:28
models of the ultra wealthy and top
00:19:30
entrepreneurs. They scale fast, have
00:19:33
really high margins, and usually
00:19:35
generate recurring revenue. So, we're
00:19:37
going to start off with software as a
00:19:40
service. So, code it once and license it
00:19:43
forever. In a way, it's similar to
00:19:44
digital products, but these ones stop
00:19:47
working if you stop paying. The startup
00:19:49
cost is between $10,000 to $500,000
00:19:53
up to hundreds of millions of dollars
00:19:55
depending on the complexity. The average
00:19:57
margin 70 to 90% time to first profit 12
00:20:01
to 24 months. The success rate well
00:20:04
about 10% higher if bootstrapped and
00:20:08
really niched. Essentially, if you can
00:20:10
solve a real problem and price it
00:20:12
monthly, you're building a money
00:20:14
printing machine. Quick side story here,
00:20:17
Amazon makes more than half of its money
00:20:19
from their Amazon Web Services division,
00:20:21
which is a software as a service model.
00:20:24
Next up, we've got marketplace. Now,
00:20:27
this is where you don't own the product,
00:20:29
but the traffic. You connect buyers and
00:20:32
sellers, taking a cut from every
00:20:33
transaction. Think Airbnb, Uber, and
00:20:36
again, Amazon. Let's run the numbers on
00:20:39
average, but again, they do vary a lot.
00:20:41
The startup cost between $50,000 and $1
00:20:44
million plus. UX, security, liquidity,
00:20:48
you get it. Average margin 40 to 70%.
00:20:52
First time to profit between 1 and 3
00:20:54
years. The success rate pretty low, but
00:20:57
there is a massive upside. They're very
00:20:59
hard to pull off. You need huge traffic
00:21:01
to make it profitable, but they can also
00:21:03
be done at smaller, more niche scales.
00:21:07
And finally, we've got fintech. Now, you
00:21:10
build the infrastructure, payments,
00:21:12
wallets, investing tools. You profit via
00:21:15
small fees at scale, often recurring or
00:21:18
baked into usage. requires regulatory
00:21:20
knowledge but offers insane upside. Now,
00:21:24
if all of these models can technically
00:21:26
be done with a very small team, fintech
00:21:28
is a bit of a different beast because
00:21:30
it's not exactly easy to build such a
00:21:33
thing. It has a very low success rate,
00:21:35
takes years and years to be profitable,
00:21:37
and you need a huge infrastructure
00:21:39
behind it to make it work. But we had to
00:21:42
add it here, okay? Because when it's
00:21:43
done well, it's so good. And this is our
00:21:46
tier list for almost every business
00:21:48
model out there. There are a few more
00:21:50
things like SVODs, which stands for
00:21:53
subscription video on demand like
00:21:55
Netflix, but we're talking literally
00:21:57
billions of dollars in startup costs
00:21:59
alone. So yeah, maybe for another video.
00:22:03
But until then, we hope you found this
00:22:05
one valuable. We'll see you back here
00:22:06
next time. Take care, my friend.
