¿Cómo prepararte para conquistar el mundo?

The event is being introduced, with participants from various countries including Mexico, Argentina, and Germany. The session aims to offer free training to enhance knowledge on international trade, helping small and medium enterprises (SMEs) explore global opportunities. Organized by the Inter-American Development Bank in collaboration with Google, Mastercard, Meta, and DHL, this initiative is part of the Connect Americas platform, aimed at helping SMEs in internationalization processes.

Ana Morán, an expert in international trade, is introduced as the session leader. The focus is on developing an internationalization plan to help businesses expand globally. Ana's credentials in strategic intelligence and international trade are highlighted, stressing the importance of having a solid plan to enhance efficiency and effectiveness in global expansion efforts.

The importance of having an internationalization plan is discussed, emphasizing that companies with such plans are significantly more efficient. It's crucial to move beyond a scattergun approach and develop a strategic plan as a worthwhile investment. The discussion points out that planning accounts for 60% of the success in international ventures. Companies should avoid improvisation and ensure thorough market analysis to save time and resources.

A guide on creating an internationalization plan tailored to companies' needs is discussed. It should include an introduction, company analysis, market selection, market profiling, and general and specific conclusions. A thorough diagnostic of the company helps determine the best strategies for international growth. Steps include assessing the mission, vision, and values, and understanding the company’s production capacity and ability to innovate.

Market analysis involves identifying potential international markets using harmonized system codes to categorize products correctly. It's essential for understanding global trade and making informed market selections. This step includes practical exercises to identify product codes and potential markets, emphasizing the benefits of accurate classification in facilitating international trade entries.

Explaining the use of platforms like Trademap and ALADI to find harmonized system codes and analyze market potential. Attendees learn how to identify their products' market classification and examine trade statistics in different regions. This foundational knowledge aids in selecting appropriate markets and planning strategic entries, ensuring a clear understanding of logistical and regulatory hurdles.

Comprehensive steps for developing market profiles are outlined. This includes understanding market consumption patterns, production levels, and import origins. Companies should also consider logistical factors, potential distribution channels, and cultural nuances to effectively tailor their products for each target market. Clear comprehension of these elements helps in forging successful international business strategies.

Further steps in international market entry planning emphasize the importance of understanding non-tariff regulations and adapting packaging and labeling to meet local standards. Identifying suitable distribution channels and assessing promotional strategies are critical in successfully entering new markets. Gathering extensive market intelligence is vital to avoid unnecessary expenses and ensure efficient international operations.

Highlighting the benefits of strategic international market engagement, it encourages firms to make data-driven decisions and minimize frustrations. The necessity of professionalizing SMEs for better competitiveness is stressed, suggesting proactive participation in trade events and continuous learning to maximize global trade opportunities.

The presentation concludes with encouragement to apply the discussed strategies to achieve international business goals. SMEs are urged to leverage these insights for strategic planning and international competitiveness. Ana Morán's contact information is provided for further inquiries, and attendees are informed about access to session recordings and materials.