How to get SO RICH your bank starts to question you.

00:54:54
https://www.youtube.com/watch?v=9PFwIHaWquk

Ringkasan

TLDRLa présentation explique comment utiliser l'intelligence artificielle pour augmenter considérablement les conversions et les ventes de votre entreprise en 30 jours. Le conférencier, un expert australien, partage son expérience avec l'IA, ayant généré 7,8 milliards de dollars en ventes pour ses clients. Il décrit la concurrence accrue pour l'attention des consommateurs dans un environnement numérique saturé et conseille d'être polarisant et créatif dans les publicités pour se démarquer. Le succès repose sur la compréhension des besoins des clients, en capturant leur attention et en leur offrant des solutions précieuses. L'usage d'IA permet de multiplier les variantes d'annonces, optimisant ainsi l'efficacité marketing. Une emphase y est placée sur l'importance des tests A/B constants pour affiner les offres et maximiser le retour sur investissement. Finalement, il incite les marques à améliorer sans cesse leur proposition de valeur et à rester concentrées sur leur mission pour surmonter les défis du marché numérique.

Takeaways

  • 🤖 Utiliser l'IA pour doubler les conversions et les ventes en 30 jours.
  • 🎯 Les publicités doivent être polarisantes pour capter l'attention.
  • 📈 Les tests A/B sont essentiels pour maximiser les profits.
  • 👨‍💼 Comprendre le problème des prospects est primordial.
  • 🌍 La concurrence pour l'attention est mondiale et intense.
  • 📝 Des titres engageants augmentent considérablement les performances.
  • 💡 Le contenu doit fournir de la valeur dès le début.
  • 💪 Une offre irréfutable surpasse la concurrence.
  • 🚀 L'IA permet d'itérer rapidement sur les variantes d'annonces.
  • 🎥 La créativité dans les visuels est cruciale pour la réussite publicitaire.

Garis waktu

  • 00:00:00 - 00:05:00

    Aujourd'hui, nous allons voir comment utiliser l'IA pour doubler vos conversions de prospects et vos ventes en 30 jours. Ce n'est pas que de la théorie, c'est un système que j'ai moi-même implanté dans mon entreprise, générant des milliards de dollars en ventes pour mes clients. Je vais vous montrer des secrets pour transformer les publicités en bénéfices en utilisant l'IA.

  • 00:05:00 - 00:10:00

    L'économie numérique évolue avec l'IA, créant un écart où 20 % des compétences deviennent dix fois plus productives et 80 % risquent d'être remplacées. Pour tirer profit, il est crucial de se concentrer sur ces 20 % et de comprendre les nouveaux défis du paysage publicitaire coûteux et saturé.

  • 00:10:00 - 00:15:00

    La concurrence est rude non seulement avec vos concurrents directs, mais aussi avec une multitude de contenus disponibles sur Internet. Pour réussir, vous devez capter l'attention du marché, qui est bombardé de distractions constantes, et maîtriser l'art de la conversion de cette attention pour obtenir des résultats publicitaires efficaces.

  • 00:15:00 - 00:20:00

    Un entonnoir de vente efficace commence par capter l'attention puis la convertir en chiffre d'affaires. L'IA égale levier; elle permet d'améliorer les mêmes inputs pour obtenir des outputs supérieurs. Vous devez non seulement obtenir de l'attention, mais aussi maximiser le traitement et la conversion de cette attention au sein de votre système.

  • 00:20:00 - 00:25:00

    Pour capter l'attention, vos annonces doivent être différentes et intrigantes. Utilisez l'IA pour créer de nouvelles variations de titres ou d'accroches publicitaires qui amplifient l'impact. Le langage visuel et verbal doit être unique et orienté vers un bénéfice spécifique et intrigant, afin de susciter plus d'engagement.

  • 00:25:00 - 00:30:00

    Créer des variations d'annonces à grande échelle est essentiel pour surmonter l'inflation des coûts publicitaires et maintenir la portée et la pertinence. Utilisez des outils et l'IA pour créer rapidement diverses itérations d'annonces et générer de nouvelles idées qui augmentent l'efficacité publicitaire.

  • 00:30:00 - 00:35:00

    La conversion de l'attention implique des messages de vente qui soient divertissants et apportent de la valeur réelle, combattant le scepticisme généralisé. Cela nécessite de livrer des offres exceptionnelles et des garanties solides qui capturent immédiatement l'intérêt et la confiance du consommateur.

  • 00:35:00 - 00:40:00

    Tests A/B et ajustements constants sont cruciaux pour optimiser tous les aspects de l'entonnoir, du titre de la page de destination aux publicités. Utilisez des outils de test pour éprouver différentes stratégies et déterminer les combinaisons les plus performantes, maximisant ainsi les retours sur investissements publicitaires.

  • 00:40:00 - 00:45:00

    Formulez des offres irrésistibles qui captivent l'attention et déclenchent l'achat. Ces offres doivent être suffisamment audacieuses pour provoquer de l'intérêt et de l'action de la part du consommateur. Ajustez et perfectionnez constamment les offres pour rester compétitif.

  • 00:45:00 - 00:54:54

    La focalisation et l'optimisation continues de l'ensemble de l'entonnoir, de l'accroche initiale à la conversion finale, sont la clé du succès des entreprises modernes, vous permettant de multiplier le retour sur investissement initial en attirant et convertissant efficacement l'attention des clients potentiels.

Tampilkan lebih banyak

Peta Pikiran

Mind Map

Video Tanya Jawab

  • Quel est l'objectif principal de l'utilisation de l'IA dans le marketing tel que présenté dans la vidéo ?

    L'objectif principal est d'utiliser l'IA pour doubler les conversions de prospects et augmenter les ventes dans les 30 jours à venir.

  • Quels secteurs l'IA peut-elle influencer selon le conférencier ?

    L'IA peut influencer des secteurs tels que le fitness, la santé, la perte de poids, les relations, l'amélioration personnelle, la construction de richesse, l'immobilier, les services à domicile, et les services professionnels.

  • Qu'est-ce que le conférencier dit être le principal concurrent des entreprises en ligne actuellement ?

    Le principal concurrent est la multitude de contenus disponibles en ligne, tels que Netflix, podcasts, vidéos, réseaux sociaux, qui captent l'attention des consommateurs.

  • Quelle est la première transaction qui a lieu sur le marché selon le conférencier ?

    La première transaction est lorsque le marché vous paie avec son attention.

  • Comment le conférencier suggère-t-il d'utiliser les titres pour améliorer les publicités ?

    Il recommande de créer des titres d'annonces avec des avantages spécifiques et une intrigue brûlante, en utilisant des variations générées par des outils comme ChatGPT.

  • Pourquoi l'attention est-elle considérée comme précieuse dans le marketing numérique ?

    L'attention est précieuse parce qu'elle est la première ressource que les consommateurs choisissent de vous donner avant même d'apprendre sur vos produits ou services.

  • Quel est l'impact des coûts publicitaires croissants sur les entreprises selon la vidéo ?

    Les coûts publicitaires croissants réduisent les profits, rendant essentiel l'optimisation des dépenses pour obtenir le même niveau de performance.

  • Quelles sont les trois choses sur lesquelles les entreprises devraient se concentrer pour réussir selon le conférencier ?

    Comprendre le problème de leur prospect mieux que quiconque, l'articuler clairement et le résoudre efficacement.

  • Quelle est l'importance d'être polarisant dans les annonces selon le conférencier ?

    Être polarisant permet de capter l'attention dans le flux chaotique d'Internet, car le contenu général ou ennuyeux est ignoré.

  • Comment le conférencier propose-t-il de tester les éléments de marketing pour maximiser le retour sur investissement ?

    Il propose d'effectuer des tests A/B sur tous les aspects du marketing, des titres d'annonce aux pages de destination, pour constamment améliorer les performances et imprimer des profits.

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Gulir Otomatis:
  • 00:00:00
    what I'm going to be going over today is
  • 00:00:01
    how to use AI to double your leads
  • 00:00:04
    conversions and sales in the next 30
  • 00:00:07
    days I know that that is a big claim but
  • 00:00:09
    my goal is that you can walk away from
  • 00:00:12
    this presentation and wherever you've
  • 00:00:14
    flown in from however much you've spent
  • 00:00:17
    that you're going to get
  • 00:00:18
    1,000x return on your investment from
  • 00:00:21
    what I'm going to run you through today
  • 00:00:22
    now this isn't all Theory this is the
  • 00:00:25
    exact same system that I implemented
  • 00:00:26
    into my own business and this is what
  • 00:00:28
    our Ras and conversions did after doing
  • 00:00:31
    it so I know it works I'm not an
  • 00:00:33
    armchair expert I'm out there like you
  • 00:00:35
    guys in the trenches every day actually
  • 00:00:38
    doing this stuff got a payroll to make
  • 00:00:40
    from turning ads into profit and I spent
  • 00:00:43
    2340 hours experimenting with AI and
  • 00:00:46
    today I'm going to show you the Wild and
  • 00:00:49
    scandalous future of marketing plus the
  • 00:00:52
    craziest stuff that you've ever seen for
  • 00:00:53
    writing ads Hooks and headlines now you
  • 00:00:57
    might be thinking who is this dude right
  • 00:00:59
    who's this wild Australian guy up on
  • 00:01:01
    stage with the internet Daddy on his
  • 00:01:02
    T-shirt a little bit of a wrap sheet on
  • 00:01:04
    me I've generated my clients over $7.8
  • 00:01:07
    billion in sales I run a team of 100
  • 00:01:09
    plus people I've built over 12200
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    funnels in a, plus different niches for
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    1600 clients and I've sold a million
  • 00:01:18
    copies of my book I also have three
  • 00:01:21
    daughters that are under the age of
  • 00:01:22
    seven it is the subie circus in my
  • 00:01:24
    household it is a wild place I also have
  • 00:01:27
    a go-kart that I ride around the office
  • 00:01:28
    and terrorize um other fellow Shark Tank
  • 00:01:31
    members so that's a little bit about me
  • 00:01:34
    what we're going to be going through is
  • 00:01:36
    the uncensored money Making Secrets I'm
  • 00:01:38
    going to be telling you about the future
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    of funnels giving your Market crack
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    using AI to twox your row as and half
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    your CPA 11 simple words that you guys
  • 00:01:49
    can add to all of your Facebook ads that
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    are going to Triple the response and
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    then sellings at every stage of the
  • 00:01:55
    funnel not just the ad stuff we're also
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    going to be going through the number one
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    way to two or 3x your profits
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    immediately regardless of how much money
  • 00:02:04
    you spend on ads and a ton more I'm also
  • 00:02:06
    going to give you all of my my best
  • 00:02:09
    performing ads that I have personally
  • 00:02:11
    spent over $20 million in actually
  • 00:02:13
    finding them and refining them and
  • 00:02:15
    testing them I'm going to give them to
  • 00:02:16
    you guys as well but just so I get a
  • 00:02:19
    little bit of a read on the room show of
  • 00:02:21
    hands who is currently using AI in the
  • 00:02:23
    business right now all right who uses AI
  • 00:02:27
    in their business every week and who use
  • 00:02:30
    AI in their business every single day
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    and so look for anybody whenever I speak
  • 00:02:34
    to an audience everybody's always very
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    dubious my customers are different
  • 00:02:38
    they're very special and precious and my
  • 00:02:41
    industry is different how do I know this
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    stuff's going to work for me well it
  • 00:02:44
    works in fitness health weight loss
  • 00:02:46
    dating relationships pets
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    self-improvement wealth building
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    investing real estate Home Services
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    beauty treatments and finance from
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    dentist to dog walkers and property
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    development to Professional Services it
  • 00:02:59
    just work works so put your skepticism
  • 00:03:02
    aside cuz I don't care what business
  • 00:03:04
    that you're in this stuff's going to
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    work for you so Leverage is the key to
  • 00:03:08
    making money as business owners we're
  • 00:03:11
    all looking at how do we get more
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    outputs for the same inputs into our
  • 00:03:15
    business and what we're seeing now with
  • 00:03:18
    AI is this k-shaped economy where 20% of
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    the job skills become 10 times more
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    productive and enhanced by Ai and then
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    there's the 80% of job skills that are
  • 00:03:29
    going to Plum it to zero and be
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    completely replaced by AI however most
  • 00:03:34
    people they obsess over the 80% of job
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    skills and they're very scared of it
  • 00:03:40
    replacing a lot of human functions but
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    instead what I like to do is think about
  • 00:03:45
    is what is those 20% of job skills
  • 00:03:46
    that's going to get us much more
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    leverage on our time because what we're
  • 00:03:51
    actually having right now is leverage
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    inflation if you're a business out there
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    and you're running ads and you're
  • 00:03:57
    generating leads and you're using the
  • 00:04:00
    internet to get customers you're
  • 00:04:02
    actually getting negative leverage on
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    your time what do I mean by that well
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    Global advertising spending will grow to
  • 00:04:10
    10.5% this grow a further 10.5% this
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    year and it's a total of $1 trillion so
  • 00:04:16
    when I got started in digital marketing
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    digital accounted for 10% of budgets it
  • 00:04:22
    now accounts for close to
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    70% now the reason that you should care
  • 00:04:28
    is because Facebook is already reporting
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    that they're running out of places in
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    the news feed to show you ads they're
  • 00:04:34
    relaunching all different types of AD
  • 00:04:36
    inventory to unlock more because cpms
  • 00:04:39
    are going up and chath from Social
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    Capital he's even come out and said that
  • 00:04:45
    startups spend almost 40 cents of every
  • 00:04:47
    VC Dollar on Google Facebook and Amazon
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    but if you actually look at it and you
  • 00:04:52
    look at all of the functions and roles
  • 00:04:54
    within a business that are tied to
  • 00:04:56
    customer acquisition that number is
  • 00:04:58
    actually closer to 70% this is Google's
  • 00:05:01
    annual revenue going up year on-ear to
  • 00:05:04
    2023 and the reason that I show you all
  • 00:05:07
    of this is because cpms are rising and
  • 00:05:10
    they are squeezing out profits we're
  • 00:05:12
    getting less output from the same inputs
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    and when you know marketing is the tip
  • 00:05:18
    of the spear that generates the
  • 00:05:20
    customers when those C cpms go up they
  • 00:05:23
    really really affect the bottom line and
  • 00:05:26
    this image summarizes it nicely this is
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    what it was like running ads in 2019
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    versus running them in
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    2024 with everything that's gone on
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    these costs are just continuing to go up
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    and up and up but they aren't the actual
  • 00:05:42
    biggest threat to your business it's not
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    the rising at ad cost because the
  • 00:05:47
    biggest threat to your business like
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    your competition is not your competition
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    you're not competing with your
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    competitors that are in the same city or
  • 00:05:55
    in the same niche as you like it used to
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    be it used to be the Yellow Pages it
  • 00:06:00
    used to just be Google ads and you were
  • 00:06:03
    just competing with your local market or
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    people within your industry but the
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    currency of the internet has changed all
  • 00:06:09
    of that because this is what you're
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    really competing with you're competing
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    with 6,000 titles on Netflix 700,000
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    active podcast 29 million episodes 2
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    million articles 5 billion videos live
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    streams DMS text messages slack one
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    phone two browsers and 42 tabs
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    right and that is the marketplace that
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    we all compete in for attention and you
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    need to be a master at stealing and
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    converting attention if you want to get
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    results from ads these days because the
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    market first pays you with their
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    attention that's the first transaction
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    that ever takes place it's not when
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    someone fills out a contact form in your
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    on your website on your landing pages in
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    your funnel it's not when someone pulls
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    out their credit card and buys something
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    from you it's when they choose to pay
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    with their attention their most valuable
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    resource for something that they could
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    be spending it on something
  • 00:07:08
    else and this is what it is that you're
  • 00:07:11
    competing with when you run ads these
  • 00:07:13
    are all the things that release dopamine
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    for people that they can choose to spend
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    their time on other than your boring
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    stuff right and that's the the harsh
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    reality to to come to terms with but the
  • 00:07:27
    reality of it is that there is a
  • 00:07:29
    infinitely other options out there in
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    the marketplace for your prospect to
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    spend their attention on that is so much
  • 00:07:35
    more entertaining and fun for them than
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    whatever it is that you're trying to
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    tell them and this is modern-day
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    attention spans they just mice on crack
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    out there and that is what you're
  • 00:07:47
    competing
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    with and there's never been a greater
  • 00:07:51
    need to understand social psychology and
  • 00:07:54
    marketing then now in modern times you
  • 00:07:57
    need to be a student of markets you need
  • 00:07:59
    need to be tapped in to not only what is
  • 00:08:02
    everyone doing in your market and what
  • 00:08:03
    your competitors are doing but what is
  • 00:08:06
    your prospect doing what television
  • 00:08:08
    shows are they watching what podcasts
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    are they listen to what are they doing
  • 00:08:13
    and where are they spending their time
  • 00:08:14
    and attention
  • 00:08:15
    on so you can no longer just be good at
  • 00:08:19
    writing copy you must be a brilliant
  • 00:08:21
    marketer I was heavily influenced by a
  • 00:08:23
    lot of the marketing greates the David
  • 00:08:26
    OG the Gary halberts but none of these
  • 00:08:28
    guys have to compete with the chaotic
  • 00:08:31
    blizzard that is the internet it is a
  • 00:08:35
    wild wild place out there and we have
  • 00:08:38
    more things to focus on but we focus on
  • 00:08:41
    them for shorter periods of
  • 00:08:42
    time and content is just constantly
  • 00:08:45
    increasing in volume which exhausts our
  • 00:08:48
    attention span we have unlimited options
  • 00:08:51
    to choose to spend our attention
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    therefore we focus our attention on
  • 00:08:55
    things for less amount of
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    time and your competing with the
  • 00:09:00
    strongest competitors on all of these
  • 00:09:03
    platforms so you're competing with the
  • 00:09:05
    Tik tokers with the YouTubes with the
  • 00:09:07
    podcast shows because that's where your
  • 00:09:09
    prospects are spending their attention
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    and whenever you serve those people and
  • 00:09:13
    AD you're asking for some of that
  • 00:09:18
    attention Netflix you know Reed Hastings
  • 00:09:20
    has come out and says that their biggest
  • 00:09:22
    competition is sleep it's not Disney
  • 00:09:25
    plus it's not the other streaming
  • 00:09:27
    platforms they get it they understand
  • 00:09:29
    the game that that is their biggest
  • 00:09:32
    competitor is people turning off Netflix
  • 00:09:34
    and going to sleep so how do they combat
  • 00:09:36
    that well they run a whole bunch of
  • 00:09:39
    split tests and Shady experiments to get
  • 00:09:41
    you to watch how many people have fired
  • 00:09:43
    up their Netflix you haven't clicked on
  • 00:09:45
    a show next time you go in there it's a
  • 00:09:48
    different thumbnail or maybe you've even
  • 00:09:50
    watched the show but they've changed the
  • 00:09:52
    thumbnail and you're like oh there's a
  • 00:09:54
    new season and you click into it right
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    they're running 220 million users split
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    test cuz they understand the game is to
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    hijack
  • 00:10:04
    attention because everything competes
  • 00:10:07
    with everything for attention we are in
  • 00:10:09
    one giant attention Arena competing for
  • 00:10:13
    it now Leverage is about it amplifying
  • 00:10:16
    the input to provide a greater output so
  • 00:10:20
    let's talk about that let's talk about
  • 00:10:22
    day trading attention so a sales funnel
  • 00:10:24
    is simply a system with inputs and
  • 00:10:27
    outputs we have the raw inputs being the
  • 00:10:31
    raw materials being attention then the
  • 00:10:33
    processing of those raw materials is
  • 00:10:35
    persuasion and then the output is the
  • 00:10:37
    revenue right whether it's leads
  • 00:10:39
    whatever it looks like for your business
  • 00:10:40
    it's ultimately to drive
  • 00:10:42
    Revenue so regardless of what it is that
  • 00:10:45
    you're selling that is true you have to
  • 00:10:48
    first get attention nothing happens
  • 00:10:50
    until you first hijack that attention
  • 00:10:53
    and it doesn't matter what price point
  • 00:10:54
    it is it's still going to remain true
  • 00:10:58
    now once you understand this the game
  • 00:11:00
    then becomes how do you hack that system
  • 00:11:04
    to get more attention and to get more
  • 00:11:06
    throughput to the system not just the
  • 00:11:08
    attention on the top end but how do you
  • 00:11:10
    get more throughput through your whole
  • 00:11:13
    funnel you do it by getting leverage so
  • 00:11:17
    this is what a lead gen funnel looks
  • 00:11:19
    like for us so we typically buy traffic
  • 00:11:22
    at one to two bucks a click depending on
  • 00:11:24
    what Niche you're in I've just put these
  • 00:11:26
    numbers up there to keep things
  • 00:11:27
    simplistic we send them to an opt-in
  • 00:11:30
    page then we send them to a landing page
  • 00:11:32
    then we ask them to book an appointment
  • 00:11:34
    and then we ask them to buy on that
  • 00:11:36
    appointment for e-commerce $1 to $2 a
  • 00:11:39
    click we send them to a long form
  • 00:11:41
    landing page we hit them with an order
  • 00:11:43
    bump that they can add as they check out
  • 00:11:45
    I'm going to be going into all this
  • 00:11:46
    stuff in detail then we hit them with
  • 00:11:48
    upsell one upsell two and then the down
  • 00:11:51
    cells so that that model like we've
  • 00:11:55
    built over 1,200 funnels we have
  • 00:11:57
    guarantees on our services so we're
  • 00:11:59
    always always coming up against people
  • 00:12:00
    that are putting us up against other
  • 00:12:02
    funnels um and this is what works right
  • 00:12:05
    we've generated over 7.8 billion dollars
  • 00:12:08
    doing so so in a world where the cost of
  • 00:12:11
    traffic is just going to keep going up
  • 00:12:13
    the businesses that will win are the
  • 00:12:15
    ones that can get the most leverage from
  • 00:12:17
    that same traffic because you're
  • 00:12:19
    competing with Coca-Cola you're
  • 00:12:21
    competing with all the different brands
  • 00:12:23
    that are out there because there's only
  • 00:12:25
    one news
  • 00:12:27
    feed so a i equals leverage right so the
  • 00:12:32
    inputs being time money or energy that
  • 00:12:35
    you have to put into the funnel into the
  • 00:12:37
    into the system the output being the
  • 00:12:39
    outcome that you desire whether that's
  • 00:12:40
    income Revenue impact eyeballs you get
  • 00:12:44
    the
  • 00:12:45
    picture so who wants to see how to use
  • 00:12:48
    AI to double the outputs using the same
  • 00:12:51
    inputs for what it is that you're
  • 00:12:52
    already
  • 00:12:54
    spending all righty step one getting
  • 00:12:57
    attention so let's look at the very
  • 00:12:59
    first step that we all go out there and
  • 00:13:01
    compete for which is the attention so
  • 00:13:03
    there are tens of thousands of ads that
  • 00:13:07
    never ever get clicked on and that's
  • 00:13:09
    because most people's ads are this it's
  • 00:13:12
    called rice soup there's no flavor
  • 00:13:15
    there's no seasoning in it it's just
  • 00:13:17
    boiled rice and
  • 00:13:19
    water and what you need to do is you
  • 00:13:22
    need to focus on being different and
  • 00:13:24
    unusual and as dramatic as possible in
  • 00:13:28
    your ads because the people and the
  • 00:13:30
    content that you're competing with in
  • 00:13:32
    the news feed if you just come out here
  • 00:13:35
    and say this is what I've got to sell
  • 00:13:36
    you you will going to be one of those
  • 00:13:38
    ads that simply just gets ignored and
  • 00:13:40
    you're going to be paying a premium on
  • 00:13:42
    all the
  • 00:13:44
    cpms you need to be polarizing because
  • 00:13:47
    being all things to all people is the
  • 00:13:50
    fastest way to become
  • 00:13:53
    invisible now in the chaotic blizzard
  • 00:13:56
    that is the internet we don't earn
  • 00:13:58
    attention we hijack it and then we earn
  • 00:14:01
    the right to retain it I'm going to say
  • 00:14:03
    that again cuz it's very very
  • 00:14:06
    important in the in the chaotic internet
  • 00:14:10
    right you can't just go out there and
  • 00:14:12
    just sell from your heels and not be
  • 00:14:15
    really loud and out there and outgoing
  • 00:14:17
    because you have to hijack the attention
  • 00:14:20
    and then the value that you deliver to
  • 00:14:22
    your Marketplace is where you then earn
  • 00:14:25
    the right to retain that attention so
  • 00:14:28
    these are some of my right I try to eat
  • 00:14:30
    my own medicine so to speak they've got
  • 00:14:33
    you know me here the $1.3 billion
  • 00:14:36
    unicorn funnel mating dance me hoping a
  • 00:14:38
    poop emoji and me in in a red B laava
  • 00:14:41
    and I'm going to tell you why I do this
  • 00:14:43
    in a moment but it's also that I know
  • 00:14:45
    that this is what I'm competing with
  • 00:14:48
    right Dan Bilzerian with a bunch of
  • 00:14:51
    super
  • 00:14:52
    models feeding a bear raw meat right
  • 00:14:55
    that is what is in the news feed before
  • 00:14:57
    the ad that I serve them and and it's
  • 00:14:59
    not just our ads we do in in all of our
  • 00:15:02
    clients ads and the first rule of an ad
  • 00:15:05
    is to not make it look like an ad right
  • 00:15:08
    Facebook is a native advertising
  • 00:15:10
    platform everyone whether you go on
  • 00:15:13
    Facebook or Tik Tok as soon as you see
  • 00:15:15
    the little sponsored thing as soon as
  • 00:15:16
    you know that it's an ad what do you do
  • 00:15:18
    you scroll faster right and Facebook
  • 00:15:21
    knows that so you would you need to make
  • 00:15:23
    your ads not look like ads so humans
  • 00:15:27
    have an average of 50,000 thoughts per
  • 00:15:29
    day 995 which are the same thoughts
  • 00:15:32
    repeated over and over and over
  • 00:15:35
    again but the human brain is an
  • 00:15:38
    incredibly efficient patent recognition
  • 00:15:41
    machine and it recognizes that it's a
  • 00:15:43
    waste of mental RAM for us to relearn
  • 00:15:45
    things that we believe we already
  • 00:15:49
    know so unless you are doing something
  • 00:15:52
    that is different then you simply are
  • 00:15:55
    going to be ignored because the human
  • 00:15:57
    brain is looking just for that
  • 00:15:58
    continuous patent and that's why in
  • 00:16:00
    advertising we use things called patent
  • 00:16:03
    interrupt to interrupt that
  • 00:16:06
    patent right and that's why things that
  • 00:16:08
    a new novel or that interrupt a patent
  • 00:16:11
    get attention so therefore that's what
  • 00:16:14
    we must make sure that our ads
  • 00:16:16
    do now in 2024 you know when it comes to
  • 00:16:20
    how do you hijack ads how do you hijack
  • 00:16:23
    attention when it comes to Media buying
  • 00:16:25
    80% is on creative and 20% is on media
  • 00:16:29
    buying you want to spend a
  • 00:16:31
    disproportionate amount of your time on
  • 00:16:33
    the creative that you put in your ads
  • 00:16:36
    gone of the days where all you needed to
  • 00:16:38
    do would be a killer media buyer and
  • 00:16:41
    you'd get really good ad
  • 00:16:42
    performance for these big platforms for
  • 00:16:45
    Facebook and
  • 00:16:46
    Google the biggest thing the biggest
  • 00:16:49
    threat for these guys or the thing that
  • 00:16:50
    they don't like is a lot of the people
  • 00:16:52
    that are in the room that run agencies
  • 00:16:54
    right and the reason for that is their
  • 00:16:56
    goal is just for a mom and pop business
  • 00:16:59
    out on the street to be able to fire up
  • 00:17:01
    a Facebook ads account and to be able to
  • 00:17:03
    run ads
  • 00:17:04
    profitably so their whole goal is to
  • 00:17:07
    make things as simple as possible for
  • 00:17:09
    the end user and to remove all of the
  • 00:17:12
    Power and to leverage their AI to do all
  • 00:17:14
    the media buying so the half life of
  • 00:17:17
    those skills are very very short instead
  • 00:17:20
    what you need to focus on is creative so
  • 00:17:23
    let's talk about what makes a good
  • 00:17:24
    creative so first of all as we've
  • 00:17:26
    identified you need to First inter up
  • 00:17:29
    the pattern this is the leadin copy
  • 00:17:31
    right it's also done in the image itself
  • 00:17:34
    it needs to look unusual it needs to
  • 00:17:36
    look different and it needs to also
  • 00:17:38
    Drive the Intrigue of what is going on
  • 00:17:41
    here right why is this bold handsome
  • 00:17:43
    dude here holding a USB stick so to
  • 00:17:45
    speak um and this client getting hacked
  • 00:17:48
    feels illegal in quotation marks that's
  • 00:17:51
    going to get your
  • 00:17:52
    attention then not only does it need to
  • 00:17:55
    interrupt the patent but it needs to
  • 00:17:57
    have burning Intrigue behind both the
  • 00:17:59
    headline and also the creative in
  • 00:18:01
    addition to that you need to have a big
  • 00:18:04
    specific benefit the framework for a
  • 00:18:07
    killer ad is Big specific benefit with
  • 00:18:11
    burning inry you want to make sure that
  • 00:18:13
    all of your ads have that present if you
  • 00:18:15
    do that you're going to get a huge
  • 00:18:17
    discount on the CPM that you pay on
  • 00:18:19
    these platforms because Facebook are
  • 00:18:22
    monitoring all this stuff they're seeing
  • 00:18:24
    what the dwell time is of people just
  • 00:18:26
    hovering over your ad how many people
  • 00:18:28
    are clicking the C more and then reading
  • 00:18:30
    the rest of the copy how many people are
  • 00:18:32
    sharing it and clicking it and if you're
  • 00:18:34
    getting a disproportionate amount of
  • 00:18:36
    those engagements that's just sending
  • 00:18:38
    signals to their algorithm that this
  • 00:18:40
    must be good because a lot of people are
  • 00:18:43
    reading it and they're only going to
  • 00:18:44
    stop and read it if it's different and
  • 00:18:46
    if you hijack
  • 00:18:47
    attention right so a question is are you
  • 00:18:50
    launching hundreds of new ads every
  • 00:18:53
    single week brand new creatives brand
  • 00:18:56
    new copy it's a challenge right because
  • 00:18:59
    80% is meant to be invested on Creative
  • 00:19:02
    but it is also very very difficult to do
  • 00:19:04
    that at
  • 00:19:07
    scale again I like to you know do what
  • 00:19:10
    it is practice what I preach we're we're
  • 00:19:12
    literally launching hundreds and
  • 00:19:13
    hundreds of new ad variations and that's
  • 00:19:15
    the way that you also can fight this
  • 00:19:18
    inflation is by launching new creatives
  • 00:19:21
    everyone's launching new creatives on
  • 00:19:23
    ads and seen that they get a big little
  • 00:19:25
    bump in the ad performance so then the
  • 00:19:27
    game is like how do we do that how do we
  • 00:19:29
    repeatedly do that at scale and that's a
  • 00:19:31
    challenge that I've even had to face
  • 00:19:33
    with my own business and with the amount
  • 00:19:35
    of money that I spend on ads so here's
  • 00:19:38
    how to do it first of all the headline
  • 00:19:40
    carries 80% of Freight in any given
  • 00:19:45
    ad
  • 00:19:46
    80% is down to the headline it's not
  • 00:19:49
    what a lot of people think we've spent
  • 00:19:51
    100 million plus on ads to figure that
  • 00:19:53
    out so as you can see here you've got
  • 00:19:57
    all the different headlines new Shark
  • 00:19:58
    Tank secret floods businesses with
  • 00:20:00
    clients gurus losing their minds over
  • 00:20:02
    this that is the headline right so the
  • 00:20:05
    first thing that you can do is you can
  • 00:20:06
    take your winning headlines that you're
  • 00:20:08
    running right now you give them to chat
  • 00:20:10
    gbt and say give me 10 variations of
  • 00:20:12
    this Facebook ad headline make it
  • 00:20:14
    visceral Ultra specific and very direct
  • 00:20:19
    each headline should include a big
  • 00:20:20
    benefit and burning Intrigue limited to
  • 00:20:23
    45 characters here's an example of a
  • 00:20:25
    winning headline if you just do that
  • 00:20:28
    alone
  • 00:20:29
    and all you do is take your existing ads
  • 00:20:32
    but every single week you take your best
  • 00:20:35
    headline and you run it through with
  • 00:20:37
    this prompt and you launch it that will
  • 00:20:39
    increase your ad performance by 10 to
  • 00:20:41
    15%
  • 00:20:43
    alone 11 words to Triple response from
  • 00:20:46
    Facebook ads what are they what are
  • 00:20:49
    these words that the internet daddy
  • 00:20:51
    speaks of is it the
  • 00:20:53
    headline is it the headline on the
  • 00:20:57
    creative what what is it it's actually
  • 00:21:00
    what we call the leadin copy right so
  • 00:21:03
    what you want to do is with this leading
  • 00:21:05
    copy and I'm not just using that and
  • 00:21:08
    saying it's going to Triple like this is
  • 00:21:10
    something that we we triple consistently
  • 00:21:12
    triple response from Facebook ads by
  • 00:21:15
    changing nothing more than those first
  • 00:21:18
    10 to 15 words that lead into an ad and
  • 00:21:21
    what you want to do is you want to use a
  • 00:21:23
    quotation that is a hair on fire
  • 00:21:26
    question or a problem that your Market
  • 00:21:28
    is facing right now and you want to take
  • 00:21:30
    it verbatim a great place to find those
  • 00:21:33
    things is on
  • 00:21:34
    Reddit and it must be that's where you
  • 00:21:36
    start your ad as the leading copy and
  • 00:21:39
    you change nothing more than those and
  • 00:21:42
    you'll get really really good
  • 00:21:43
    performance you can also use quotations
  • 00:21:45
    or testimonials as well same thing here
  • 00:21:48
    give me 10 variations of this opener to
  • 00:21:50
    this Facebook ad make it V visceral
  • 00:21:52
    Ultra specific and very direct limit it
  • 00:21:54
    to 11 words here's an example take your
  • 00:21:56
    winning openers Bang then you've got a
  • 00:21:59
    whole bunch of headlines a whole bunch
  • 00:22:01
    of leading copies to also
  • 00:22:03
    change general rules for your ads is
  • 00:22:06
    that you must be different at all costs
  • 00:22:10
    you need to write like you talk use
  • 00:22:12
    stories do not talk about your company
  • 00:22:16
    in its actual company name talk from
  • 00:22:19
    either a user talk from first person
  • 00:22:21
    make your ads valuable this is a big one
  • 00:22:24
    right if you want to get your stuff
  • 00:22:26
    shared your ads in themselves need to be
  • 00:22:29
    of value because remember what I said
  • 00:22:31
    before the first sale that is made is
  • 00:22:33
    the sale for somebody's attention and
  • 00:22:36
    you want to make sure that you overd
  • 00:22:37
    deliver on that attention so if you make
  • 00:22:41
    your ads actually valuable in themselves
  • 00:22:43
    and you give value you're going to find
  • 00:22:46
    that you get lots of shares and lots of
  • 00:22:48
    reach and lots of people sharing that
  • 00:22:49
    thing for
  • 00:22:50
    free your ads shouldn't look like ads
  • 00:22:54
    you should not be able to distinguish it
  • 00:22:56
    from the content that is already on
  • 00:22:58
    those platforms and that is also getting
  • 00:23:00
    lots of shares and likes short sentences
  • 00:23:03
    5 to 10 words or less spark enough
  • 00:23:05
    emotion to generate a comment share and
  • 00:23:07
    a click because that's what it is that
  • 00:23:09
    these platforms are looking for
  • 00:23:11
    Meaningful
  • 00:23:13
    engagement people do not meaningfully
  • 00:23:15
    engage with anything that is boring guys
  • 00:23:19
    or that they just forget or that they
  • 00:23:21
    can scroll by they do it when things are
  • 00:23:23
    novel and when they're different and
  • 00:23:25
    when they're
  • 00:23:27
    valuable so the creative is the Grabber
  • 00:23:29
    that works with the headline to hijack
  • 00:23:31
    attention video versus image ads right
  • 00:23:34
    there's a lot of people that are always
  • 00:23:35
    like yeah it's all about video ads you
  • 00:23:38
    just want to make sure that you've got
  • 00:23:39
    lots of good video ads that's the best
  • 00:23:41
    platform then there's a whole different
  • 00:23:43
    camp that it's like it's all about
  • 00:23:44
    static ads but more often than not
  • 00:23:46
    people think that video ads is the way
  • 00:23:48
    to go however video ads on Facebook is
  • 00:23:52
    the highest premium inventory that you
  • 00:23:54
    can get so unless you really know how to
  • 00:23:56
    make absolute Banger video ads then
  • 00:23:59
    you're going to be paying a much higher
  • 00:24:01
    premium for those cpms and often times
  • 00:24:04
    video ads are actually lower row as or a
  • 00:24:07
    higher cost per lead unless you really
  • 00:24:09
    know what you're doing on the creative
  • 00:24:11
    but even if you really do know what
  • 00:24:13
    you're doing with the creative there
  • 00:24:15
    then becomes another bottleneck which is
  • 00:24:17
    it's very difficult to produce large
  • 00:24:20
    volumes of video creative that is good
  • 00:24:23
    that is remarkable at scale so image jge
  • 00:24:27
    by and large is the way that you can
  • 00:24:28
    launch much more ads you can iterate
  • 00:24:31
    your way to the bullseye a lot quicker
  • 00:24:34
    than what you typically would and it's a
  • 00:24:36
    way to remove that bottleneck of running
  • 00:24:39
    a lot of fresh
  • 00:24:41
    ads one winning ad is worth more than a,
  • 00:24:45
    hours of theory the amount of businesses
  • 00:24:49
    that I come into contact with that
  • 00:24:51
    believe the growth of where it is that
  • 00:24:53
    they want to grow in their business is
  • 00:24:54
    on the other side of another Facebook ad
  • 00:24:57
    course amuses me right that is not where
  • 00:25:01
    the answers are what you really want to
  • 00:25:03
    be doing is launching hundreds of
  • 00:25:05
    different ads to find that one winning
  • 00:25:09
    ad and then taking the DNA of that ad
  • 00:25:13
    using the prompts that I just gave you
  • 00:25:15
    and iterating and creating more of those
  • 00:25:17
    things so who would like a $500,000 ad
  • 00:25:21
    one ad that will generate your business
  • 00:25:24
    $500,000 all the hands should be up
  • 00:25:30
    all right so I spent 2340 hours
  • 00:25:32
    experimenting with AI and here is the
  • 00:25:35
    Wild and scandalous way to 2 to 5x your
  • 00:25:37
    ads results because yes you can use the
  • 00:25:40
    prompts we developed our own in-house AI
  • 00:25:43
    tool that is like if Hemingway and Zuck
  • 00:25:46
    had a baby and its life depended on
  • 00:25:48
    writing High converting copy because I
  • 00:25:50
    like a lot of people when chat GPT came
  • 00:25:53
    out was skeptical and I was like hey I
  • 00:25:56
    forged my whole career in marketing
  • 00:25:58
    surely chat GPT can't just come and
  • 00:26:01
    replace
  • 00:26:02
    me and I nicknamed it snooze GPT and I
  • 00:26:07
    ran some ads I sat down like a lot of
  • 00:26:09
    people write me a high converting
  • 00:26:11
    Facebook ad for this Niche and was very
  • 00:26:13
    underwhelmed by the output it wasn't
  • 00:26:16
    until I thought I went back I went for a
  • 00:26:18
    walk and I was like I I don't need to be
  • 00:26:22
    the skeptic on this I need to go all in
  • 00:26:24
    this is definitely where the future is
  • 00:26:25
    heading so instead of being skeptical
  • 00:26:28
    about it how do I treat my chat GPT
  • 00:26:31
    account and my AI the same way that I
  • 00:26:34
    would a new internal team member and
  • 00:26:36
    give it the same love support and
  • 00:26:38
    guidance and continuous prompting and
  • 00:26:40
    training and the occasional whipping in
  • 00:26:42
    order to get it to the response that I
  • 00:26:44
    needed it to and so what we ended up
  • 00:26:47
    doing was taking all of the winning ads
  • 00:26:50
    across all of our agencies and finding
  • 00:26:52
    out which of the ads that had the
  • 00:26:54
    highest CTR the lowest CPL and the
  • 00:26:57
    highest row as and and we use that as a
  • 00:26:59
    private data set to create our own
  • 00:27:02
    platform so we fed at $7.8 billion in
  • 00:27:05
    row as and used that as a private data
  • 00:27:07
    set so that it knew exactly what a
  • 00:27:10
    winning ad looked like and so you can
  • 00:27:12
    basically log into it give it a few
  • 00:27:14
    prompts it will write you a Facebook ad
  • 00:27:17
    if you go on in there create a new ad we
  • 00:27:19
    have all these different formats of ads
  • 00:27:22
    I'm not only going to be going over Kong
  • 00:27:24
    I give you prompts and all of that good
  • 00:27:26
    stuff as well but basically you feed it
  • 00:27:28
    your basic inputs and you give it your
  • 00:27:30
    list of your benefits how many reviews
  • 00:27:33
    that you've got how many stars you
  • 00:27:35
    review and what it is that you're
  • 00:27:36
    ultimately selling and you give it a
  • 00:27:38
    minute or two and then this thing will
  • 00:27:40
    spit out hundreds of different ad
  • 00:27:42
    headlines hundreds of different body
  • 00:27:44
    copy combinations and also link
  • 00:27:46
    descriptions and
  • 00:27:48
    whatnot so you would go in we've got
  • 00:27:50
    seven different ads in there we've got
  • 00:27:52
    the weird Authority ad the secret piece
  • 00:27:54
    of information the commitment and
  • 00:27:56
    consistency and you pick one of these
  • 00:27:58
    for your individual business then you
  • 00:28:01
    choose what's the CTA is it to download
  • 00:28:03
    a free report an ebook is it to book a
  • 00:28:06
    call in with your sales team is it to
  • 00:28:08
    watch a video training once you've given
  • 00:28:10
    it that it will also formulate a unique
  • 00:28:13
    mechanism for you to make sure whatever
  • 00:28:15
    it is that you're selling sounds unique
  • 00:28:19
    and interesting that your Market gives
  • 00:28:21
    your attention you have to feed it
  • 00:28:22
    things like what are the pain points so
  • 00:28:24
    for this one it was for a property
  • 00:28:25
    Investment Company we said retire 20
  • 00:28:28
    years early quit the soul sucking 9 to5
  • 00:28:30
    job and replace their income and build
  • 00:28:32
    wealth through property investment so we
  • 00:28:34
    give it all of this the things that they
  • 00:28:36
    ultimately want is to replace their
  • 00:28:37
    income and retire 20 years early where
  • 00:28:40
    they got some press who is the authority
  • 00:28:42
    figure behind it feeded all of this good
  • 00:28:45
    stuff and then away it
  • 00:28:48
    goes exhausted 95 a millionaire property
  • 00:28:51
    Tycoon shocking investment trick
  • 00:28:53
    revealed here do this now um if you have
  • 00:28:55
    a mortgage it works and there is a whole
  • 00:28:58
    bunch of winning headlines that it will
  • 00:28:59
    spit out that you can just run then in
  • 00:29:01
    addition to that what makes a good ad is
  • 00:29:04
    the readability score there's a free app
  • 00:29:06
    called the Hemingway editor I highly
  • 00:29:08
    suggest that all of you use it you can
  • 00:29:10
    take I have no affiliation with them you
  • 00:29:12
    can take whatever copy that you've got
  • 00:29:14
    uploaded in there and it highlights
  • 00:29:17
    where are the things that are hard to
  • 00:29:19
    understand what is complex and we have
  • 00:29:22
    found that you want to write at a third
  • 00:29:25
    grade reading level or below and you
  • 00:29:28
    want to break up the copy of the ads
  • 00:29:31
    because most of people are consuming
  • 00:29:32
    this on an iPhone or or on a smartphone
  • 00:29:35
    you want to break up these sentences as
  • 00:29:36
    well to make it highly readable because
  • 00:29:40
    consumption precedes conversion if you
  • 00:29:43
    want to get people to convert you need
  • 00:29:45
    to get them to First consume whatever it
  • 00:29:48
    is that you've
  • 00:29:49
    got and so you can see with Kong it spat
  • 00:29:53
    out this copy and yeah it's at a third
  • 00:29:55
    grade reading level if you did nothing
  • 00:29:57
    more than that on your app ads you'll
  • 00:29:58
    see a big bump in conversions as
  • 00:30:02
    well then the other thing that you want
  • 00:30:04
    to make sure that all of your ads have
  • 00:30:06
    is a positive lexical sentiment there
  • 00:30:10
    are a bunch of different tools this is
  • 00:30:11
    another free one it's called Center Gem
  • 00:30:13
    and what you do is you copy whether it's
  • 00:30:16
    your video script because Facebook and
  • 00:30:18
    all of these platforms AI is reading
  • 00:30:21
    everything that you say in your videos
  • 00:30:23
    or it's your body copy and their whole
  • 00:30:26
    thing is they want to share m mesages
  • 00:30:28
    that make their users feel good so that
  • 00:30:31
    they come back and they use those
  • 00:30:32
    platforms even more and so the way that
  • 00:30:35
    they do that is they analyze the
  • 00:30:36
    sentiment of that in the words that you
  • 00:30:39
    use and you need to make sure that
  • 00:30:40
    overall you have a positive lexical
  • 00:30:43
    sentiment Kong also spits out copy to
  • 00:30:45
    make sure that's the case it doesn't
  • 00:30:47
    mean that you don't need to have any
  • 00:30:48
    negative sentiment in there but you can
  • 00:30:49
    see here's the overall sentiment is
  • 00:30:51
    positive that's a big
  • 00:30:53
    one but what about the creatives yo
  • 00:30:56
    because that's what you guys are
  • 00:30:57
    probably all thinking that's just all
  • 00:30:58
    the copy stuff you've given me the chat
  • 00:31:00
    GPT prompts you've showed me Kong how do
  • 00:31:02
    I get the creatives Kong also does
  • 00:31:04
    creatives right so we've taken all of
  • 00:31:06
    our winning best ad per formats also and
  • 00:31:09
    uploaded it into Kong you can go in
  • 00:31:11
    there and edit these things and just
  • 00:31:14
    change your image drag and drop put your
  • 00:31:16
    winning headlines that you get from chat
  • 00:31:18
    GPT or that you get from Kong and then
  • 00:31:21
    you can literally launch hundreds and
  • 00:31:24
    hundreds and hundreds of new ads every
  • 00:31:27
    single single week and if you do that it
  • 00:31:30
    sends the algorithm
  • 00:31:33
    wild and that's what happens and that's
  • 00:31:36
    what it feels like when you launch a
  • 00:31:37
    brand new ad and you hit a six row as
  • 00:31:40
    out the gate because you're not sitting
  • 00:31:43
    down with a blank canvas and wondering
  • 00:31:45
    and this is what happened to me when I
  • 00:31:46
    started deploying this I had a huge
  • 00:31:48
    bottleneck in my business of like okay
  • 00:31:50
    cool I like to create video ads they're
  • 00:31:53
    fun right they're also very difficult to
  • 00:31:56
    produce I have a whole video production
  • 00:31:58
    team and it's still a huge effort and
  • 00:32:00
    production for us to do it and then you
  • 00:32:02
    need all of the different ad
  • 00:32:03
    combinations for when it
  • 00:32:05
    fatigues so it really really does work
  • 00:32:08
    and there's no such thing as a boring
  • 00:32:11
    product just boring marketing very
  • 00:32:14
    people that just looked at those ads and
  • 00:32:15
    thought that's a little bit out there
  • 00:32:17
    that's a little bit wild my what I have
  • 00:32:19
    isn't as entertaining as that you can
  • 00:32:22
    make anything interesting if you spend
  • 00:32:25
    the enough time and resources to do so
  • 00:32:27
    and you should be spending 80% of your
  • 00:32:29
    time on that function because it is the
  • 00:32:32
    tip of the spear and it's the things
  • 00:32:34
    that will dramatically add to your
  • 00:32:36
    profits and how did I figure this out um
  • 00:32:39
    I launched a vsl about a video sales
  • 00:32:42
    letter for those that aren't familiar 3
  • 00:32:44
    and a half four years ago and I did two
  • 00:32:46
    variations one was just the normal one
  • 00:32:49
    where it's just like me talking about
  • 00:32:51
    business and hey do you want to get more
  • 00:32:53
    leads coming into your business do you
  • 00:32:54
    want to increase your row as and your
  • 00:32:56
    profits very straight down the line
  • 00:32:59
    then I I did the Wildman hook right the
  • 00:33:02
    Wildman Hook is me holding a poop emoji
  • 00:33:04
    in my hand that has nothing to do with
  • 00:33:06
    digital marketing but it is different
  • 00:33:09
    and that thing dramatically outperformed
  • 00:33:12
    the ad I didn't know why I I I don't
  • 00:33:14
    know what the correlation to a poop
  • 00:33:16
    emoji is in digital marketing but the
  • 00:33:18
    thing that it does it it's different it
  • 00:33:20
    hijacks your attention and consumption
  • 00:33:23
    precedes conversion
  • 00:33:28
    big Brands get it too right I used to
  • 00:33:30
    look at these guys and laugh and think
  • 00:33:32
    they know nothing about marketing right
  • 00:33:34
    like they're not using hardcore Hulks
  • 00:33:36
    and sales messages and stuff like that
  • 00:33:38
    but these guys get it they get the game
  • 00:33:41
    they get how to hijack people's
  • 00:33:42
    attention and that's why they put on
  • 00:33:45
    outrageous spectacles like this with
  • 00:33:47
    Snoop for big lighters and Arnold
  • 00:33:49
    dressed as Zeus and lightning coming
  • 00:33:51
    down all of this crazy stuff cuz they
  • 00:33:53
    understand how to hijack the game
  • 00:33:55
    because there is a war for attention and
  • 00:33:57
    the question that you want to ask
  • 00:33:59
    yourself is what weapons are you
  • 00:34:01
    using are you bringing a knife to a
  • 00:34:04
    gunfight right are you using plain
  • 00:34:07
    boring rice soup for your
  • 00:34:09
    ads or are you being very very different
  • 00:34:12
    to what everybody else is doing in your
  • 00:34:14
    marketplace now using this method you'll
  • 00:34:17
    have thousands of fresh ads to run
  • 00:34:19
    weekly and that's how you get 100x
  • 00:34:22
    leverage on the same ad spend that
  • 00:34:24
    you're already doing take the ad spin
  • 00:34:27
    use this system system and you will see
  • 00:34:29
    a ridiculous output throughput to your
  • 00:34:32
    funnels this is what it felt like for me
  • 00:34:34
    when I figured this out and I could
  • 00:34:35
    start running the
  • 00:34:36
    ad so that's the getting the attention
  • 00:34:39
    part let's talk about converting the
  • 00:34:41
    attention so the first rule of Fight
  • 00:34:43
    Club is that nobody is going to read
  • 00:34:45
    watch or listen to your stuff it is so
  • 00:34:48
    boring it could make an accountant
  • 00:34:51
    cry so you need to look at all the sales
  • 00:34:54
    messages that you're putting out there
  • 00:34:56
    the email flows the website copy and say
  • 00:35:00
    is this entertaining because this is
  • 00:35:02
    what you're competing with you're
  • 00:35:03
    competing with Hyper customized local
  • 00:35:07
    content that is fed through an algorithm
  • 00:35:09
    releasing dopamine to your target market
  • 00:35:12
    through Tik Tok through YouTube through
  • 00:35:14
    all of these different
  • 00:35:16
    platforms and unless it is different and
  • 00:35:19
    it unless it does hijack their attention
  • 00:35:21
    then you're not going to be able to
  • 00:35:22
    provide any real value because you it
  • 00:35:25
    needs to provide real value the first
  • 00:35:27
    thing to consider is why does my
  • 00:35:30
    Prospect even care about what it is that
  • 00:35:32
    I'm
  • 00:35:33
    saying it's got to be really interesting
  • 00:35:35
    it's got to be entertaining and it also
  • 00:35:37
    has to provide
  • 00:35:39
    value because skepticism is at an
  • 00:35:42
    all-time high thanks to the internet the
  • 00:35:46
    barriers to entry in order to start a
  • 00:35:48
    business are almost zero it's an
  • 00:35:51
    internet connection in a phone and what
  • 00:35:53
    that means is that for all of the
  • 00:35:54
    business owners that are in this room un
  • 00:35:57
    un fortunately there is some Guru on the
  • 00:36:00
    news feed that is hawking your business
  • 00:36:03
    idea as a business opportunity for other
  • 00:36:07
    people to go out there and make money
  • 00:36:09
    with and convince people to quit their
  • 00:36:12
    9-to-5 job and to start a business in
  • 00:36:15
    your Niche and what that means is that
  • 00:36:18
    you have a whole bunch of people that
  • 00:36:20
    don't know what the hell they're doing
  • 00:36:22
    that are going out there and they're
  • 00:36:24
    running ads and they're cluttering up
  • 00:36:26
    the marketplace and then how many people
  • 00:36:30
    have had a new client come to them but
  • 00:36:33
    you're not the first person in that
  • 00:36:34
    Niche that has served them
  • 00:36:36
    before and they have been burnt to a
  • 00:36:39
    crisp and they are highly skeptical
  • 00:36:42
    about everything that it is you're
  • 00:36:44
    saying right and that's going to only
  • 00:36:47
    accelerate with more time as more people
  • 00:36:50
    come
  • 00:36:51
    online so it makes every step of the
  • 00:36:55
    funnel from people being dubious about
  • 00:36:57
    clicking on ads to opting into your
  • 00:36:59
    content to watching a video to booking a
  • 00:37:01
    call with your sales team to coming into
  • 00:37:03
    your showroom because everybody is just
  • 00:37:05
    screaming and competing for more
  • 00:37:07
    attention and the chances are that
  • 00:37:08
    they've already been with someone else
  • 00:37:10
    and haven't gotten the result that they
  • 00:37:11
    want a great way to combat that is a
  • 00:37:13
    high value content offer one of the
  • 00:37:15
    quickest and downest dirtiest ways to do
  • 00:37:17
    that is what some people know as a lead
  • 00:37:19
    magnet which is a free
  • 00:37:21
    report um where you basically provide
  • 00:37:24
    value but most people say yeah I've
  • 00:37:26
    tried this sub did didn't get the result
  • 00:37:28
    that I wanted right or I tried it and I
  • 00:37:30
    didn't have a line out the door of
  • 00:37:32
    people waiting to to give me money and
  • 00:37:34
    to throw money at me I'm going to show
  • 00:37:35
    you how to do that in a second but the
  • 00:37:36
    first rule to understand is that this is
  • 00:37:40
    the second transaction that takes place
  • 00:37:42
    the first one being we're getting their
  • 00:37:44
    attention and then the second one is
  • 00:37:46
    when we give them something for free it
  • 00:37:48
    needs to be as good as a paid product
  • 00:37:51
    most people put together a stodgy free
  • 00:37:53
    report a white paper and there's no real
  • 00:37:56
    value in that thing it's just like a
  • 00:37:58
    promotional merchandise for their
  • 00:38:00
    business telling them how great they are
  • 00:38:02
    that's not real
  • 00:38:04
    value right the other way that you can
  • 00:38:06
    do it is through a video opt in as well
  • 00:38:09
    where you have a video that people click
  • 00:38:10
    on this button and it pops up and then
  • 00:38:12
    they opt in for that as well again it's
  • 00:38:14
    just anything that your prospect
  • 00:38:17
    Associates with high value and it is a
  • 00:38:19
    Val it's an offer for that value for
  • 00:38:23
    free so we've run these things in in all
  • 00:38:26
    different markets videos webinars optins
  • 00:38:30
    low ticket products all of that kind of
  • 00:38:32
    stuff and with all of that said right
  • 00:38:36
    nothing will give you a cheaper cost per
  • 00:38:39
    lead than a free report we've split
  • 00:38:42
    tested it to the High Heavens that's how
  • 00:38:44
    you spend 7,000 bucks pull in 668 leads
  • 00:38:48
    add 11 bucks a pop it's also how you to
  • 00:38:51
    spend 8,000 bucks and get
  • 00:38:54
    $3,589 and $446 a lead right it gives
  • 00:38:58
    you the cheapest cost per lead that you
  • 00:38:59
    can possibly
  • 00:39:01
    get so value is the antidote to
  • 00:39:06
    skepticism and that's why in the age of
  • 00:39:09
    influen of brands with people putting
  • 00:39:11
    out content it's because that value is
  • 00:39:14
    combating all the skepticism that is
  • 00:39:16
    rising in the
  • 00:39:18
    marketplace so the lens that I want you
  • 00:39:20
    guys to all look at it for is how can
  • 00:39:22
    you provide the most value to your
  • 00:39:24
    market for free and treat them like a
  • 00:39:27
    customer customer before they give you a
  • 00:39:28
    scent because that's the way that you're
  • 00:39:31
    going to be able to fight this
  • 00:39:32
    skepticism that is just running wild
  • 00:39:35
    right
  • 00:39:35
    now so we grab them by the throat with
  • 00:39:39
    an attention grabbing headline because
  • 00:39:41
    in order to provide that value we have
  • 00:39:43
    to first get them into our world to
  • 00:39:44
    start
  • 00:39:45
    with so let's talk about profit printing
  • 00:39:48
    I made a promise at the start of this
  • 00:39:50
    presentation about how to make your
  • 00:39:52
    business 2 to 3x more profitable we do
  • 00:39:54
    that using profit printing AKA splits
  • 00:39:57
    testing again I don't have any
  • 00:39:59
    affiliation with these guys convert.com
  • 00:40:01
    Google they sunsetted their feature of
  • 00:40:04
    Google optimize and being able to run
  • 00:40:06
    split tests directly in Google analytics
  • 00:40:09
    um but I get very anxious and nervous if
  • 00:40:11
    I don't have several split test running
  • 00:40:14
    at any given time people see me around
  • 00:40:15
    the office that something wrong with
  • 00:40:17
    subur today it's because I don't have
  • 00:40:18
    seven split test running but I always
  • 00:40:21
    have seven split tests running because
  • 00:40:23
    split testing not only on the ads like
  • 00:40:26
    we just covered but at every step of the
  • 00:40:28
    funnel is the way that you literally
  • 00:40:30
    print profits it's the single easiest
  • 00:40:33
    way for any business to double or even
  • 00:40:35
    triple their profits immediately show of
  • 00:40:38
    hands who has a split test running right
  • 00:40:41
    now not enough people what do you do
  • 00:40:44
    when you want to run a split test so the
  • 00:40:45
    biggest easiest thing that's going to
  • 00:40:47
    move the most Freight in your funnel is
  • 00:40:49
    going to be the headline of the opt-in
  • 00:40:50
    page that you run right you just pick a
  • 00:40:53
    headline you can run it using those same
  • 00:40:55
    prompts right this this is what it does
  • 00:40:57
    for me so on this one I got a 35% bump
  • 00:41:01
    this one I got a 20% bump and on that
  • 00:41:04
    last one I got a 2 43%
  • 00:41:07
    bump you put them all together it
  • 00:41:10
    compounds you keep running that every
  • 00:41:12
    week you keep iterating your way to the
  • 00:41:14
    bullseye and that's the way that you
  • 00:41:16
    print
  • 00:41:17
    profits that's the way that you have a
  • 00:41:19
    lot more money at the end of the month
  • 00:41:22
    to buy protein shakes or pistachios or
  • 00:41:24
    like for me organic raspberries for my
  • 00:41:26
    three
  • 00:41:28
    CU it is an expensive habit they have so
  • 00:41:30
    let's talk about headlines what do you
  • 00:41:32
    put in the headlines so first of all the
  • 00:41:35
    headline job is to grab attention and
  • 00:41:37
    then filtering that talk target audience
  • 00:41:39
    generating burning Intrigue and
  • 00:41:41
    promising a specific benefit focus on
  • 00:41:45
    what to say and not how to say it most
  • 00:41:48
    marketers obsess over how to say things
  • 00:41:51
    that's not the small hinge that swings
  • 00:41:53
    the biggest door you want to figure out
  • 00:41:56
    what is it that I need to say in the
  • 00:41:58
    first place and the way that you do that
  • 00:42:00
    is by something I call diving inside the
  • 00:42:02
    monkey brain what questions are they
  • 00:42:04
    asking look at Forums on Reddit cor
  • 00:42:07
    subscribe to the email list of all your
  • 00:42:08
    competitors check out Amazon reviews be
  • 00:42:11
    a prospect speak Mystery Shop or your
  • 00:42:14
    competition join Facebook groups what
  • 00:42:17
    are the common things that come up that
  • 00:42:19
    they say and then you want to put those
  • 00:42:22
    things that they say into buckets to
  • 00:42:24
    test and it's about what you say and not
  • 00:42:28
    just finessing the words and adding more
  • 00:42:30
    polarizing language into it a pro tip on
  • 00:42:34
    this download a Chrome extension called
  • 00:42:36
    discussions and then when you search for
  • 00:42:38
    anything in your Marketplace it will
  • 00:42:40
    only show you all the forums and
  • 00:42:43
    discussions for the search
  • 00:42:46
    results right best diet for weight loss
  • 00:42:48
    it will show up here as an additional
  • 00:42:50
    little tab discussions and then it just
  • 00:42:53
    starts showing you all the forums what
  • 00:42:55
    everybody's saying online this is
  • 00:42:57
    limited fod for all of your ads Hooks
  • 00:43:00
    and
  • 00:43:01
    headlines pay attention to the language
  • 00:43:04
    and the vacular that they use some of my
  • 00:43:07
    best performing headlines in copy is
  • 00:43:10
    when I have literally copy and pasted
  • 00:43:12
    exactly what somebody has said in my
  • 00:43:14
    target market from an email or a COR
  • 00:43:17
    post or Reddit and I have literally used
  • 00:43:20
    that verbatim because that's the the
  • 00:43:22
    language that my market speaks in I
  • 00:43:24
    don't want to speak like a marketer
  • 00:43:28
    above everything else put yourself in
  • 00:43:30
    the shoes of the prospect do not think
  • 00:43:33
    about what it is that you've got to say
  • 00:43:36
    think about what it is your prospect
  • 00:43:37
    wants to
  • 00:43:38
    hear before use for headline formula
  • 00:43:42
    make it urgent unique useful and Ultra
  • 00:43:45
    specific do not talk in just broad
  • 00:43:49
    generalities as the market gets more
  • 00:43:51
    fragmented you need to get more specific
  • 00:43:53
    with your language again here we use
  • 00:43:56
    chat GPT give me 10 variations of this
  • 00:43:58
    headline make it visceral Ultra specific
  • 00:44:01
    and very direct here's an example of an
  • 00:44:04
    opener right or a headline I should say
  • 00:44:07
    and so you're taking your winning
  • 00:44:08
    headlines that you're already running
  • 00:44:10
    split tests with and then you're not
  • 00:44:12
    having to reinvent the wheel every time
  • 00:44:14
    you you leverage AI to do that for you
  • 00:44:17
    you can do it on chat gbt with a free
  • 00:44:19
    account you can do it on Kong as well
  • 00:44:22
    right where you prompt it and it will
  • 00:44:23
    give you all of the outputs that it is
  • 00:44:24
    that you need
  • 00:44:27
    so we've got buying the traffic then
  • 00:44:29
    we're sending it to a landing page
  • 00:44:32
    because we're running hundreds of
  • 00:44:34
    different ad combinations if not
  • 00:44:35
    thousands we get a bare minimum I'm
  • 00:44:38
    being you know very very generous by
  • 00:44:41
    saying you're only going to get a 20%
  • 00:44:42
    uplifting in your ad performance it's
  • 00:44:46
    typically double right but I don't want
  • 00:44:48
    to use any exaggerated claims you're
  • 00:44:49
    going to get a higher CTR lower cpms
  • 00:44:53
    lower cost per purchase and a lower cost
  • 00:44:55
    per lead let's talk about processing
  • 00:44:58
    that
  • 00:44:59
    information so the biggest hack ever is
  • 00:45:02
    just to sell what people want to
  • 00:45:05
    buy simple yet most people don't do it
  • 00:45:09
    most business owners think about what is
  • 00:45:12
    convenient for me to
  • 00:45:14
    sell what is easy for me to sell not
  • 00:45:17
    what the market is absolutely starving
  • 00:45:20
    for so what I would encourage you to do
  • 00:45:24
    of regardless of the niche or the
  • 00:45:25
    product that you've got put that aside
  • 00:45:28
    for a moment use the method that I just
  • 00:45:30
    discussed of exactly how to figure out
  • 00:45:33
    what people want and then just sell it
  • 00:45:35
    to them because the perfect Bullseye
  • 00:45:37
    exists in any given Marketplace and it
  • 00:45:39
    doesn't matter if you hit it with a
  • 00:45:42
    sniper rifle or a rubber mallet when you
  • 00:45:44
    hit it people buy emotionally
  • 00:45:46
    irrationally and in large large
  • 00:45:49
    quantities and you need to make an offer
  • 00:45:52
    with balls right I call it a Godfather
  • 00:45:55
    offer so when a god father offer is made
  • 00:45:58
    people
  • 00:45:59
    buy however what a lot of people do is
  • 00:46:02
    that they run around and they make
  • 00:46:04
    offers that everybody can
  • 00:46:08
    refuse rather than having a offer that
  • 00:46:11
    is so good that people can't refuse it
  • 00:46:14
    and that's the tip of the spear all the
  • 00:46:15
    stuff that I'm telling you about ads and
  • 00:46:17
    funnels none of that stuff matters if
  • 00:46:19
    you're selling something that the market
  • 00:46:21
    isn't starving for the best way to come
  • 00:46:24
    up with one of these offers is to first
  • 00:46:26
    put put it all down on paper everything
  • 00:46:29
    that you've
  • 00:46:30
    got right forget about your lawyers for
  • 00:46:34
    a moment forget about makinga claims at
  • 00:46:37
    a compliant just put it down on paper
  • 00:46:39
    and think what is the most ludicrous
  • 00:46:42
    offer that I could create that people
  • 00:46:45
    would run to throw money at at me and
  • 00:46:47
    don't think about how you're going to
  • 00:46:49
    deliver on that yet or how you're going
  • 00:46:50
    to even sell that start with that in
  • 00:46:53
    mind and then you peel it back to
  • 00:46:54
    something that's actually deliverable in
  • 00:46:56
    instead what most people do is they go
  • 00:46:58
    out with an offer that they feel
  • 00:47:00
    comfortable with and it doesn't work and
  • 00:47:03
    then they're like oh let me like put
  • 00:47:05
    lipstick on a pig now and try to make
  • 00:47:06
    this thing work and you're just swimming
  • 00:47:08
    against the Raging River so here's an
  • 00:47:10
    example of an ordinary offer buy your
  • 00:47:12
    mattress online fast and free you know
  • 00:47:15
    Australia made with free delivery buy
  • 00:47:17
    your mattress online today for better
  • 00:47:18
    quality Factory Direct locally owned and
  • 00:47:20
    operated various payment options
  • 00:47:22
    headboards assembly this is what most
  • 00:47:24
    people's ads look like right you
  • 00:47:26
    wouldn't look at that and go oh my God
  • 00:47:27
    that's such a terrible ad that's what
  • 00:47:28
    most people's ads just look like that's
  • 00:47:31
    their offer this is this is their offer
  • 00:47:33
    buy an australian-made mattress online
  • 00:47:35
    with free and fast delivery if you had
  • 00:47:36
    to boil that ad down right instead
  • 00:47:40
    irresistible offers are detailed and hyp
  • 00:47:46
    specific this was the offer that we
  • 00:47:48
    created for this client get an
  • 00:47:49
    Australia's best reviewed mattress
  • 00:47:51
    delivered to your door for free with a
  • 00:47:53
    100 night trial
  • 00:47:57
    for a company called koala these guys
  • 00:47:59
    went from 0 to 13 million and then to
  • 00:48:01
    $200 million in Revenue in 3 years right
  • 00:48:04
    so that's what it looks like when you go
  • 00:48:06
    into a market and you disrupt it with a
  • 00:48:09
    Godfather offer so let's look at another
  • 00:48:11
    one say you run an SEO agency best SEO
  • 00:48:14
    management digital marketing experts
  • 00:48:17
    100% results focused no locking
  • 00:48:19
    contracts best local SEO management
  • 00:48:20
    company looks pretty normal right looks
  • 00:48:23
    what most SEO agencies would
  • 00:48:25
    do right if you had to boil that down
  • 00:48:28
    best SEO management and digital
  • 00:48:29
    marketing experts how many people are
  • 00:48:31
    making that claim on the
  • 00:48:33
    internet right
  • 00:48:36
    everyone instead when I was coold
  • 00:48:39
    calling from my bedroom um I created
  • 00:48:42
    guaranteed Google rankings in 90 days or
  • 00:48:44
    we work for
  • 00:48:45
    free this went on to take me to win all
  • 00:48:48
    of these Awards and to go from Co
  • 00:48:50
    calling in my bedroom to becoming a
  • 00:48:52
    shark on Shark Tank on that one offer
  • 00:48:54
    alone that's the power of this stuff
  • 00:48:57
    the offer is the tip of the spear right
  • 00:49:00
    and it's that's the offer that you're
  • 00:49:02
    making it's your marketing message it's
  • 00:49:04
    what everything else stems from it's
  • 00:49:06
    what arms your sales team it what arms
  • 00:49:09
    your funnels you're selling e-commerce
  • 00:49:11
    online to convert a disproportionate
  • 00:49:13
    amount of that traffic and a compelling
  • 00:49:15
    offer is 10 times more powerful than a
  • 00:49:18
    convincing
  • 00:49:19
    argument yet most people find themselves
  • 00:49:22
    on sales calls trying to have a
  • 00:49:23
    convincing argument
  • 00:49:27
    a strong offer will succeed in spite of
  • 00:49:30
    weak
  • 00:49:31
    copy but strong copy will not overcome a
  • 00:49:34
    weak offer so when you're sitting down
  • 00:49:38
    and you're looking at your offer on what
  • 00:49:40
    I call the offer scale make sure that
  • 00:49:42
    you're not sitting on the crappy end or
  • 00:49:44
    the ordinary end like most people do and
  • 00:49:46
    have a Godfather offer it's going to
  • 00:49:48
    make your life so much
  • 00:49:52
    easier and the way to figure out whether
  • 00:49:54
    or not you have a Godfather offer I have
  • 00:49:57
    a saying if the offer and guarantee
  • 00:49:59
    don't keep the founder up at night then
  • 00:50:02
    they simply aren't strong
  • 00:50:04
    enough if you're feeling comfortable
  • 00:50:07
    with the offers that you're making
  • 00:50:09
    they're not strong it's as simple as
  • 00:50:11
    that you should get a little bit hot and
  • 00:50:13
    bothered a little bit nervous when you
  • 00:50:15
    put the offer out should be legal should
  • 00:50:17
    be compliant but it should make you feel
  • 00:50:19
    very uncomfortable because that's what
  • 00:50:22
    opens up the loop in a prospect's mind
  • 00:50:25
    of how are they able to offer
  • 00:50:29
    this and you need to give it your very
  • 00:50:32
    best shot on the first time no
  • 00:50:34
    exceptions don't start from a place of
  • 00:50:36
    weakness and then try to dial it up
  • 00:50:38
    start from the strongest Place possible
  • 00:50:39
    and then dial it down if you want to
  • 00:50:42
    breakthrough results you have to put in
  • 00:50:44
    a breakthrough effort there is no
  • 00:50:46
    shortcut to this stuff
  • 00:50:48
    guys all righty so we send people we get
  • 00:50:52
    a 20% bump on the opin page then we also
  • 00:50:55
    let me go back here we get a 20% bump on
  • 00:50:57
    the CTR of our ads we get a 20% bump in
  • 00:51:00
    the conversion rate on our opt-in page
  • 00:51:02
    by running those split tests and finding
  • 00:51:04
    our way to the Bullseye by figuring out
  • 00:51:07
    what our Market wants and then giving it
  • 00:51:08
    to them and then using AI to generate
  • 00:51:11
    lots of headlines and then as a result
  • 00:51:14
    of that we get a 73% output throughput
  • 00:51:17
    to our funnels which means we get 73%
  • 00:51:20
    more appointments or 73% more revenue
  • 00:51:23
    and profits at the end of the day and
  • 00:51:25
    that's what it looks like when you hit
  • 00:51:26
    the money printer it
  • 00:51:29
    goes yeah that's my favorite little
  • 00:51:31
    noise little little money printer going
  • 00:51:33
    off and that's what happens when you
  • 00:51:35
    compound all of these things together
  • 00:51:38
    it's not about just the best ad hack and
  • 00:51:40
    the best ad strategy it's about looking
  • 00:51:43
    at every single touch Point as a part in
  • 00:51:45
    your funnel and thinking how do I do
  • 00:51:49
    more here how do I get more leverage out
  • 00:51:51
    of the cpms more leverage from the
  • 00:51:53
    traffic onto my opt-in page and you do
  • 00:51:55
    that by profit Printing and running all
  • 00:51:56
    of the split test just some closing
  • 00:51:59
    thoughts in business you know you really
  • 00:52:02
    want to we're constantly in a battle of
  • 00:52:04
    shiny object syndrome I know that I had
  • 00:52:06
    a really bad case of shiny object
  • 00:52:08
    syndrome early on in my career and I got
  • 00:52:10
    my ass handed to me because I kept on
  • 00:52:12
    jumping around from thing to thing and I
  • 00:52:16
    only started getting good results when I
  • 00:52:18
    started focusing on the main thing and
  • 00:52:21
    the main thing is one to understand your
  • 00:52:23
    prospects problem better than anybody
  • 00:52:25
    else that is is a fundamental thing that
  • 00:52:28
    is going to always serve you two is
  • 00:52:30
    being able to articulate that better
  • 00:52:32
    than anyone else and three is to solve
  • 00:52:36
    it better than anybody else and if you
  • 00:52:40
    guys are like me right entrepreneurs
  • 00:52:42
    start a business because for some we're
  • 00:52:45
    not happy with something that's going on
  • 00:52:47
    right and then we try something new and
  • 00:52:50
    we get some results and we're like oh
  • 00:52:53
    that that's awesome so that means like
  • 00:52:54
    either I keep trying new things I'm
  • 00:52:57
    going to recreate this and keep getting
  • 00:52:59
    results but that's often not the case
  • 00:53:03
    right instead we're always faced with
  • 00:53:05
    the Battle of do I improve my existing
  • 00:53:08
    business or do I launch a new business
  • 00:53:10
    do I launch a brand new product do I do
  • 00:53:12
    something completely brand new and it's
  • 00:53:15
    a it's a forever battle and the higher
  • 00:53:18
    that you get up the opportunities just
  • 00:53:20
    become more
  • 00:53:22
    enticing and there's always a fight to
  • 00:53:24
    go towards them so you need to say no to
  • 00:53:27
    distractions because focus is a
  • 00:53:29
    superpower and the most dangerous
  • 00:53:31
    competitor is the one with singular
  • 00:53:34
    Focus they're not getting distracted by
  • 00:53:36
    launching thousands of different things
  • 00:53:38
    and all these different businesses with
  • 00:53:40
    all these different revenue streams
  • 00:53:41
    coming in and the way that I have found
  • 00:53:43
    to combat and still scratch that need
  • 00:53:45
    for something that is novel is to launch
  • 00:53:48
    new front-end offers that all lead to
  • 00:53:51
    the same
  • 00:53:52
    backend because it allows you to still
  • 00:53:55
    scratch the itch of trying something new
  • 00:53:58
    and launching new products but all paths
  • 00:54:01
    lead to Ram they all lead to the one
  • 00:54:03
    backend business that you've got and
  • 00:54:05
    allows you to have a bit of that you
  • 00:54:07
    know shiny object syndrome and add and
  • 00:54:09
    wants to constantly do new things as an
  • 00:54:11
    entrepreneur but it still serves the
  • 00:54:13
    main purpose which is to grow the
  • 00:54:16
    overall main
  • 00:54:18
    thing it's going to take you much longer
  • 00:54:20
    than you think to hit your goals it's
  • 00:54:23
    going to take you much more volume much
  • 00:54:25
    more work and it requires years and
  • 00:54:28
    years of focus in order to get
  • 00:54:32
    there but it is worth it and for anybody
  • 00:54:35
    that's thinking about quitting or going
  • 00:54:36
    through those hard times my word is that
  • 00:54:39
    if the path was easy then everybody
  • 00:54:41
    would walk it and it would lead to
  • 00:54:43
    Nowhere don't quit keep pushing for what
  • 00:54:46
    it is that you want and stay dangerous
  • 00:54:49
    thank you
Tags
  • IA
  • Marketing numérique
  • Conversions
  • Attention
  • Tests A/B
  • Offres irrésistibles
  • Publicité
  • Créativité
  • Optimisation
  • Funnel de ventes