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in our last video I give you eight
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things that you need to figure out for
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your offer the first was Market
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sophistication the awareness levels you
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will Target the emotions you will use
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how you will position your offers your
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mechanism the pain points you call out
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crafting your big ideas and crafting
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your offer
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attributes now I have gone ahead to do
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some testing right which is the next
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step after you know you've done your
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research you want to test and then I
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want to show you what it looks like to
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have done the testing and have arrived
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at all these answers okay so just to wet
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your appetite for how good the testing
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can be so let's get started okay so from
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employee to business owner that's um
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like kind of product what I'm talking
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about which is just continuing off from
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what we did in the market Paine and
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offer attribute sections so the
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sophistication level of this Market is a
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you know solid five right and it's a
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solid five because they've seen all
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sorts of offers targeted at these people
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you know get rich quick make money those
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kind of stuffs have been um in the
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market place they've seen all sorts of
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offers for different kinds of product
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including the one that will be sold that
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we're assuming we're selling like in
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this demo okay now what is what are the
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awareness levels I want to Target I'm
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going to Target the first three
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awareness levels unaware problem aware
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and solution
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aware now because the sophistication
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level of the market is very high I'm
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going to try to use um a very indirect
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approach to sell now what what are the
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what is the main emotion sell
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with so my ads are going to use guilt as
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the main emotion so you've been saying
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you're going to do
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XYZ for the last 10 years or the last 5
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years but look at you you're still stuck
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where you where you were still working
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the same job you've probably just had a
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tiny salary increase you know what are
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you doing about your situation and stuff
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like that so that's like the main
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emotion okay the supporting emotions
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I'll be using we we um I have fear and
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of course greed right greed you can have
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um a product offering Financial Freedom
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and not have greed okay then for the
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product
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positioning I
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have um the honare audience the problem
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audience and the solution away audience
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will certainly have three different
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positionings and likely we also have
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different emotions okay so just for the
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over aring campaign I have selected
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guilt as the main emotion but when you
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talk about the positioning right of the
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product it will take you have three
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different positionings three different
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emotions for these different um
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audiences the different awareness levels
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I meant to say so for the hon
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aware audience were going to position
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the product as um a I will take most
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jobs are you prepared enough you know
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just to put doubt in the minds of the of
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those who feel they are prep prepared
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and you know just to reawaken those who
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feel who may have forgotten about it
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right we could also position it as move
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from six figure income but bond out
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every day to seven figure income without
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stress okay so these people they are not
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aware of this we assuming they are not
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aware of this online business thing or
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they haven't really you know taking it
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as a problem that they want to solve so
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that's how we are going to position it
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for
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them you know remember I told you the
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hwe audience they recognize their
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symptoms but they don't exactly have it
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nailed down as a problem now for the
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problem aware people I'm going to
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position it as a clear road map for busy
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employees to transition to online
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business owners fast right so take note
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we are not using this positioning
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statements or whatever as like a
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headline or whatever of course you could
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use it if it's really good but the main
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reason why writing it down is to have an
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idea of exactly what we are doing right
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so that will guide the way you come up
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with the ads now for a solution aware
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audience we position it as the easiest
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online business to make 10K every month
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so these people are already aware that
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they need to make at least $10,000 and
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with an online business so they can quit
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their job right so we are positioned as
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the easiest right this is the easiest
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thing you can do if you want to make 10K
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a month so that's the positioning
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because these people are aware of the
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solution well those who are aware of the
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problem we just tell them well this is a
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clear road map for you to transition
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from you know being a busy employee to
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you know so that's it then we talk about
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the
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mechanism now the mechanism remember is
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how you're going to fulfill on your
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promise so you know we say it's a simple
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info business right that's aided by AI
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okay and the way I'm going to you know
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describe the mechanism I'll explain to
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them that you know we have different
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sophistication levels and the reason why
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most people who create products cannot
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sell is because they are playing at a
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very high sophistication level okay and
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they don't know how to reduce the level
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so that they can eliminate blindness and
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if you follow my instructions you'll be
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able to you know create products that
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where you've reduced the sophistication
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level and you'll be able to sell more so
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you can create products around your
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hobbies your what you do for fun
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your things you do for leisure you can
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create you know um info products on
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virtually
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anything that you find yourself doing
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often okay so that's the mechanism I'm
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going to present to them and I'm going
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to describe it in a way like they've
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never had before remember if your Market
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is sophisticated you need to use a very
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strong mechanism and by the time I'm
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done describing it they are going to
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really believe that they can do it and
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that's the essence because the toughest
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job in sales is to overcome doubt and
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the most difficult kind of doubt to
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overcome is self-doubt so you have doubt
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or a doubt that your product is real or
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you're a real person you're legit and
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what you're saying is true right that
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you can easily overcome just by showing
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some proof or by you
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know proof basically or explain it in a
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way that it makes sense but self-doubt
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is where the person feels well I'm not
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sure I'll be able to do this even though
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I believe this thing is true right to
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help that person overcome that
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self-doubt you need a really strong and
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unique mechanism that shows how simple
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it is so what are the pain points I'm
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going to deal with so I'm going to deal
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with the stuck in a job that doesn't pay
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kind of pinpoint you know I'm prepared
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for massive are you prepared for massive
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job job loss then you know those who are
00:07:30
not so prepared for AI taking jobs right
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those who pain points like um confusion
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the lack a clart to escape the rat race
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there those who are afraid of quitting
00:07:41
and you know starting a business and
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then failing you know so those are some
00:07:45
of the pain points you could come up
00:07:46
with a barage of different pain points
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that you want to address right I just
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type this one offhe head and all that so
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those are the pain points I want to you
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know Target with this campaign then we
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have the Big Ideas we already did this
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one
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yesterday we already did this one you
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know in the last lesson and we say AI
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will help a few employees quit their
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jobs and cause many employees to lose
00:08:13
their jobs which side are you then we
00:08:15
had another one that said business
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advice from Tik Tok is garbage it will
00:08:19
overwhelm you without results degrees
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and a good job will give you Financial
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Freedom so those are a couple of the big
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ideas that we have to you know play
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round right so we have the alha
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attributes worksheet I already did that
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in the last lesson as well but all these
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information are filed based on um the ad
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testing and I will show you that in the
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next video but before we do that I want
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to show you how powerful doing all this
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can be now because these the testings
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and everything will influence your
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entire campaign
00:08:57
including your sales Pages your vsls
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your product description Pages if you're
00:09:03
an eom it will affect everything okay
00:09:07
and I want to show you a sample vssl I
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just wrote off the top of my head for
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the hon aware
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audience without um I've not edited it
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so of course there will be lots of
00:09:19
Errors okay um it has not been preferred
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at all so bear with me okay you can
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forgive me for that so this has a
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headline that says how to start an
00:09:30
online business that pays more than your
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job so you can quit your job okay so
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this for the problem aware um kind of
00:09:37
audience they whereare they want to quit
00:09:38
their job and you
00:09:40
know they are looking for a way to do it
00:09:43
so now I know immediately because of the
00:09:46
sophistication level of the market that
00:09:47
I have to deal with the elephant in the
00:09:49
room so to deal with the elephant I
00:09:51
would just say just to be clear right
00:09:53
out of the gate I'm not going to try to
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sell you anything in this video so you
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can be at peace knowing that you're
00:09:58
getting nce educational content from
00:10:01
which you learn a lot and not a self
00:10:03
speech in Disguise are we good online
00:10:06
business advice on Tik Tok is garbage to
00:10:08
succeed you need real advice from real
00:10:10
people who have walked a similar path
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not some programmed robotic voice saying
00:10:14
things they've never done if you keep
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listening to everyone you will add to
00:10:18
your confusion you need a single source
00:10:21
of Truth you need a clath to move from
00:10:23
employee to online business owner you
00:10:26
need actionable advice you can Implement
00:10:28
today right right now otherwise you
00:10:31
might be stuck doing the same job and in
00:10:33
a similar pain pay in a more expensive
00:10:36
world then here I future Pace I tell
00:10:39
them what it looks like if they listen
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to me till the end so I say but if you
00:10:43
stay to the very end of this video
00:10:45
you'll have a clear road map for
00:10:47
starting an online business that makes
00:10:49
enough money for you to quit your job so
00:10:52
you can live your best life instead of
00:10:53
worrying about money or filling stock in
00:10:56
a job that's sucking the life out of you
00:10:58
but first let let me remind you why you
00:11:00
want to quit your job if you're anything
00:11:02
like me here are some of the reasons why
00:11:04
you want to start an online business
00:11:06
number one you want to invest the energy
00:11:08
from your best years into building
00:11:10
something great for yourself and future
00:11:12
Generations instead of working for
00:11:14
another man and his family you want to
00:11:16
stop worrying about money even over
00:11:18
Little Pleasures like Starbucks you want
00:11:21
the freedom to control how when and
00:11:23
where you walk you want to make six
00:11:25
seven and eight figures year after year
00:11:27
without the stress of a paid J
00:11:29
without giving half of it to Uncle Sam I
00:11:31
live in Canada where taxes are high so I
00:11:35
understand if at least one of these
00:11:37
reasons is not why you want it you
00:11:39
should stop watching this video
00:11:40
immediately because nothing I say next
00:11:43
will be of any benefit to you now this
00:11:46
statement there is um is a contradiction
00:11:50
right it's kind of resist people right
00:11:55
who don't want these things but take
00:11:57
note they want these things the people
00:11:59
I'm selling to want these things okay
00:12:01
and it makes it pulls those kind of
00:12:05
people more into the video gets them to
00:12:08
really sit up and be serious to listen
00:12:10
to the entire thing okay which is what
00:12:12
you want and then I say since we've
00:12:14
talked a lot about what you want now
00:12:16
let's talk about what you need to do to
00:12:18
achieve your wants it's something I call
00:12:20
the concept of value so now I've
00:12:22
switched into education where I want to
00:12:25
deliver my mechanism so I'm leading in
00:12:27
from you know building up that desire to
00:12:31
where I begin to um demonstrate my
00:12:35
ability to help them by actually helping
00:12:37
them right and giving them a very nice
00:12:39
educational
00:12:41
content okay so let's continue it's
00:12:43
something I call the concept of value to
00:12:45
make money you must provide value money
00:12:47
doesn't answer to race education degrees
00:12:50
and whatnot money answers to one thing
00:12:52
and one thing only and that is value and
00:12:55
there are only two types of value you
00:12:57
can sell to make money it's either going
00:12:59
to be a product or a service for
00:13:01
instance when you work a job that's a
00:13:03
service to your bus when you start a
00:13:05
website design agency a roofing company
00:13:07
etc those are service-based Enterprises
00:13:10
don't worry I'm not going to suggest you
00:13:12
do any of those my focus is on how you
00:13:14
can start something that doesn't consume
00:13:16
your time I'm assuming you don't have
00:13:18
much of those right now so that would
00:13:20
serve as our notar for choosing a
00:13:22
suitable online business very close to
00:13:25
this nuta would be would also be the
00:13:28
capital needed another Factor we want to
00:13:30
keep as low as possible at the start
00:13:33
back to our discussion about products
00:13:35
and services as forms of value for
00:13:37
employees it's usually simp simpler and
00:13:39
easier to sell a digital product because
00:13:41
they scalable once created you don't
00:13:43
need to invest more units of time or
00:13:45
effort to replicate and distribute this
00:13:47
value remember you don't have a lot of
00:13:50
free time to deliver a service and you
00:13:52
also don't want to keep expending money
00:13:54
to purchase more units of physical
00:13:56
product once you get a digital product
00:13:58
that sales you can sell thousands of
00:14:00
copies without spending more time or
00:14:02
energy the only thing you need is a
00:14:04
product that sells and we would get to
00:14:06
that
00:14:07
soon some people don't want to be
00:14:09
associated with selling a course or an
00:14:11
ebook either
00:14:14
because because there's competition or
00:14:18
they don't want to appear salesy people
00:14:20
with such with such mindset are limited
00:14:22
because there are several types of
00:14:23
digital products including Arts software
00:14:25
codes music Consulting Etc there's
00:14:28
nothing wrong with selling information
00:14:29
products like courses or ebooks if they
00:14:31
truly help people now let's talk about
00:14:34
competition look competition is good in
00:14:36
fact it's great because we have
00:14:38
businesses we can study that will give
00:14:40
us a good head start it also helps us
00:14:43
validate the presence of paying clients
00:14:45
in that Niche around November 2019 I saw
00:14:48
a guy selling a simple video on how to
00:14:50
get unlimited Facebook accounts
00:14:52
advertising accounts this was in at a
00:14:54
time when Facebook was Banning
00:14:56
advertisers Left Right Center I don't
00:14:58
know how much he made but it inspired me
00:15:00
to create a simple video on how on how
00:15:02
advertisers could use a secret targeting
00:15:04
system to make more sales with your ads
00:15:06
and the simple video course quickly
00:15:08
became a six figure income stream for
00:15:10
the years it was in the market I had the
00:15:12
skills to make such a course many years
00:15:15
earlier but competition helped me
00:15:17
Discover it and that's what I hope to
00:15:19
help you uncover today your skills
00:15:21
hobbies and experience that can be
00:15:23
productized and monetized so you can
00:15:24
start making more money than your job
00:15:26
pays you without having to quit your job
00:15:29
I know you don't have much time so
00:15:30
everything I talk about today will be
00:15:32
based on the 2our per week time frame
00:15:34
let me present to you the road map for
00:15:36
transitioning from an employee to a
00:15:39
business
00:15:41
owner I don't know why add a ground zero
00:15:44
here maybe was a code when I was writing
00:15:47
but I can't remember forget about that
00:15:49
okay so don't quit your job now don't
00:15:51
expect a getrich quick scheme be ready
00:15:54
to sacrifice 2 hours of your time every
00:15:56
week for the next 90 days
00:15:59
if you're ready let's go so here I'm
00:16:02
going to introduce the nstep road map
00:16:05
okay I'm going to put up a picture okay
00:16:07
and I'm going to talk about the
00:16:08
mechanism and I'm going to start talking
00:16:10
about you know how the product you want
00:16:12
to create you know should you the
00:16:16
problems with creating a product just
00:16:17
like what everyone else is doing and why
00:16:19
that is not working anymore because you
00:16:21
know there's a lot of sophistication in
00:16:22
the market there have free contents on
00:16:24
YouTube and how you can you know
00:16:27
completely decimate competition
00:16:29
by you know nishing down and it's even a
00:16:33
lot easier to make such products and I'm
00:16:35
going to describe all that you know in
00:16:36
detail just sest detail of course make
00:16:39
it look as simple as possible and then
00:16:41
I'm going to say well now that you have
00:16:43
a a CL hat you've seen it to starting
00:16:45
your own you know business in your free
00:16:46
time let me ask you this do you believe
00:16:48
by following these steps you can start a
00:16:49
business and makes a lot of money and
00:16:50
eventually helps you quit your job of
00:16:52
course you said yes you always want to
00:16:55
make the answer to this question yes
00:16:58
right so of course you said yes and
00:17:00
don't assume they will say
00:17:03
yes make them want to say yes by adding
00:17:06
of course because when you say of course
00:17:08
it says well that's the only logical
00:17:11
answer that's the only reasonable answer
00:17:13
and then you say so I want to invite you
00:17:14
to book a 30 minutes planning session
00:17:16
with me or someone on my from my team on
00:17:18
the call you will get more clarity about
00:17:21
how to follow these nine steps so you're
00:17:23
offering something more so you're not
00:17:25
just saying we do this call no and
00:17:28
everyone is different so would help
00:17:29
customize the plan to Future specific
00:17:31
situation so you can make the most out
00:17:32
of it in the shortest time possible time
00:17:35
frame it's important I say this now this
00:17:37
is a real session and not the typical
00:17:39
hard selling sales calls we are we are
00:17:41
all used to I won't Hard Sell you on
00:17:44
anything if you don't like the call if
00:17:47
you feel like the call has not been
00:17:49
worth your time I will compensate you up
00:17:51
to the tune of $11,000 for wasting your
00:17:53
time that's how I keep myself in check
00:17:55
to make sure we are fulfilling our
00:17:57
promise to give you value only only
00:17:59
after you've gotten valuable help if you
00:18:01
decide that you want more help we would
00:18:03
share what our offering looks like and
00:18:05
what it looks like to work with us click
00:18:07
the button below this video and check
00:18:08
for availability if you can't find one
00:18:10
it means we booked out so make sure you
00:18:13
book a spot right now see you so that's
00:18:15
just to add some urgency to it and all
00:18:18
that and here is also to emphasize that
00:18:21
well this not the typical kind of sales
00:18:23
score you go through you're going to
00:18:24
actually get some value and you know
00:18:26
we're backing that our claim up with a t
00:18:29
right and just to make it more enticing
00:18:33
for people to take the session so of
00:18:35
course if you're selling maybe this is
00:18:36
like I'm assuming the product is going
00:18:38
to sell for three5 $6,000 so you cannot
00:18:41
sell that using a sales copy you can
00:18:43
only do that on more or less like um a
00:18:47
call right you have to interact with the
00:18:49
person so you know you can see how I've
00:18:53
been able to flow from having Market
00:18:55
pain to coming up um you know with the
00:18:59
offer attributes and then doing testing
00:19:02
and then pulling all that information
00:19:04
you know into coming up with a vsl right
00:19:10
this vssl will never be as powerful as
00:19:14
this without all that work okay and then
00:19:17
how am I going to create the ads all
00:19:20
right you'll see that in the coming
00:19:22
videos right as you progress in the
00:19:24
lesson but you can see we've already had
00:19:26
our vsl or our sales page and and all
00:19:29
that when you go through this lesson
00:19:31
through the through the lessons you're
00:19:33
going to use all the information you get
00:19:35
to improve your copy Pages your your
00:19:37
sorry your copywriting your product
00:19:40
pages your sales Pages landing pages
00:19:42
everything would all revolve around all
00:19:44
the research that you have been doing if
00:19:47
you already had maybe like a pretty
00:19:49
converting page product page sales page
00:19:52
whatever and it's just the ads that the
00:19:55
problem then the next videos will also
00:19:58
help you come up with ads that will work
00:20:00
so you don't have to worry about that
00:20:01
but make sure that those pages are
00:20:03
actually indeed converting like maybe
00:20:05
they've converted in the past sometimes
00:20:08
something converted in the past and it
00:20:09
has stopped working now because there's
00:20:12
more sophistication in that market and
00:20:14
you know that kind of offer will just
00:20:15
not work anymore so if you're in that
00:20:17
kind of situation as well you also want
00:20:19
to make sure that you are tweaking
00:20:21
adjusting based on the resarch and based
00:20:23
on what you find from testing all right
00:20:25
that's the end of this video and we'll
00:20:27
talk more in the next one
