Inbound vs. Outbound Digital Marketing Strategy (EXPLAINED)

00:05:49
https://www.youtube.com/watch?v=I-G6FyCb48Q

Ringkasan

TLDRThe video elaborates on the differences between inbound and outbound digital marketing strategies. Inbound marketing focuses on attracting potential customers to your business through content such as blogs, articles, and videos that they actively search for. This approach generally sees lower volume but higher intent, as customers are purposefully seeking out your offerings. Outbound marketing, on the other hand, involves reaching out to potential customers via ads on social media, banner advertising, or purchasing email lists. These ads are delivered to users who might not be specifically searching for your product or service but are exposed to it during other activities. The video also highlights search advertising as a hybrid strategy that leverages both high intent and high volume by allowing businesses to place ads on search engines like Google and YouTube. Ultimately, the synergy of both inbound and outbound approaches can enhance your business's digital influence and growth.

Takeaways

  • 📥 Inbound marketing attracts customers through valuable content.
  • 📤 Outbound marketing involves reaching out via ads to uninterested potential customers.
  • 🔍 Search advertising bridges inbound and outbound strategies.
  • 📊 Combine inbound and outbound for higher business impact.
  • 🌐 Google and YouTube are key platforms for search ads.
  • 📝 Create content that users search for in inbound strategies.
  • 📈 Outbound is useful for launching new products with low search volume.
  • 💬 Hybrid strategies benefit from both high volume and high intent.
  • 🎯 Inbound has high conversion potential due to intuitive customer search.
  • 📢 Outbound ads interrupt users during unrelated online activities.

Garis waktu

  • 00:00:00 - 00:05:49

    The video discusses the difference between inbound and outbound digital marketing strategies. In an inbound strategy, customers seek out businesses through content they find via search engines or other means, reflecting a higher intent to purchase. Outbound marketing involves reaching out to potential customers through ads on social media, display banners, or purchased email lists, often while they are occupied with other activities. Despite lower intent from consumers, outbound can provide higher volume, especially for new products with low search presence. A hybrid approach, blending both methods, is suggested, leveraging search advertising on platforms like Google and YouTube to reach high-intent customers while maintaining broad visibility. The key takeaway is to balance and synergize inbound and outbound strategies to enhance digital presence and business growth.

Peta Pikiran

Video Tanya Jawab

  • What is the main difference between inbound and outbound marketing strategies?

    In inbound marketing, customers come to you by searching for content or services. In outbound marketing, you reach out to customers with ads and promotions.

  • How can inbound marketing be executed?

    Inbound marketing can be executed through content marketing such as blogs, articles, videos, and ebooks that attract customers searching for relevant products or services.

  • What are some common channels for outbound marketing?

    Common channels for outbound marketing include social media ads, banner displays, and email marketing lists purchased from third parties.

  • Why is search advertising considered a hybrid approach?

    Search advertising is a hybrid approach because it combines high intent and high volume by allowing marketers to bid on ads that appear when users search for specific terms on platforms like Google and YouTube.

  • How can outbound marketing and inbound marketing work together?

    Outbound marketing can be used alongside inbound marketing to reach a broader audience with lower intent, while inbound marketing targets individuals with high purchasing intent.

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Gulir Otomatis:
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    in layman's terms the difference between
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    an inbound and an outbound
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    digital marketing strategy is that in an
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    inbound strategy people are coming to
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    you versus an outbound strategy you're
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    going to people how do you do that well
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    inbound you can use content marketing
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    you can write blogs create articles
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    create videos ebook essentially create
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    content that people are gonna search for
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    so when somebody has a need or is
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    looking for your product or your service
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    they're gonna go on Google and they're
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    gonna type in the the product or service
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    that they're looking for
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    you're gonna rank they're gonna see your
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    listing they're gonna see your website
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    they're gonna click on it they're gonna
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    go to your website end up buying and
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    converting hopefully turning into a
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    customer again the difference between an
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    outbound strategy is that the consumer
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    is not doing that they might be on a
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    website they might be on social media
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    but they're probably doing some other
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    activity they could be doing some
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    research for work or for school they
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    could be in the middle of watching a
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    funny video or trying to hack our next
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    election you're interrupting them
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    essentially with your ads you're getting
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    in front of them while they're doing
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    something else they weren't looking for
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    what you had to offer or your service
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    and you're essentially getting in front
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    of them and trying to promote your
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    product or service now how do we do this
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    we can do this on social media very
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    effectively we have ads on almost every
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    single platform Facebook Instagram
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    snapchat Twitter ready you name it we
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    have the ability also to create banner
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    ads display advertising so when you go
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    to websites see on the top of the
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    website there's always some type of
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    promotion if it's a if it's a large
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    website or a new source or website
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    that's just getting a lot of traffic it
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    could be a blog for example we also have
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    email email there's a lot of advertisers
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    that buy lists and then send them
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    marketing communications through emails
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    so again to clarify these are
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    advertisers that are buying lists from
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    third parties not people that are
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    signing up for your service on your
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    website which obviously already have an
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    intent for your product or service this
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    would be in the situation when you're
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    buying a list from somebody else so
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    again the main difference is in inbound
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    people are coming to you outbound you
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    are going to people
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    now what's important to notice about
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    these things is that when people are
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    coming to you to buy something there is
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    a high intent there's a high likelihood
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    that they're gonna buy because they're
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    looking for what you have to offer
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    however you tend to have a lower volume
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    here because if you think about it in
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    this this way there's 80 million people
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    in the United States that are on social
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    media approximately not all 80 million
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    might be looking for your product or
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    service so that's where an outbound
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    marketing strategy works very well hand
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    in hand with an inbound marketing
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    strategy because although there will be
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    a lower intent you do get higher volume
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    in situations where you're maybe
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    launching any product in a market where
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    maybe that product or service doesn't
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    exist there might not be a lot of people
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    searching for the product or service the
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    ones who are searching for it are
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    definitely going to have a high
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    intention to purchase but though if it's
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    a product that is new to the market
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    there might not be a lot of searches
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    happening for it so this is definitely
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    where you want to take advantage of an
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    outbound strategy also known as a push
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    strategy because you're pushing your ads
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    in your and your content essentially to
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    people versus inbound where you're
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    pulling people in because you're
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    creating this content and at some point
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    they're gonna go on the internet and
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    search for it again you want to find a
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    good blend of using both of these
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    strategies and one particular that you
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    guys should know well not a strategy but
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    a channel that actually bridges both
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    strategies very very well is search
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    advertising search advertising is
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    phenomenal and when I say search
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    advertising I'm talking about mainly
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    Google and YouTube yes there is Yahoo
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    and Bing as well and some other search
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    platforms like Yelp but the volume is
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    mainly consumed between Google and
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    YouTube Google being numero uno YouTube
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    being number two I call this a hybrid
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    because usually when people are going on
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    Google search for things there's a very
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    high intent very high intent
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    they don't always know what they're
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    looking for but they have a good idea
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    and after future searches people can
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    narrow down exactly what they are
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    looking for with search ads you can get
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    in front of people that have a high
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    intent so therefore you have the ability
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    to scale beyond your own means so for
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    example if your page if your website or
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    blog whatever it may be doesn't rank on
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    the first page of Google how do you take
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    advantage of that ads ads propel you to
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    the top if people are going on YouTube
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    right now and they're searching things
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    like how to create a digital marketing
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    strategy or how to do inbound versus
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    outbound marketing my video might not
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    come up number one how do I affect that
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    I can buy ads on YouTube propel me to
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    the top of that search result and get
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    right in front of your faces so this is
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    a great channel where you can blend both
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    a high intent and high volume and take
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    advantage of a hybrid approach to both
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    things all in all what you guys really
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    want to take away from here is that
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    inbound is customers coming to you
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    outbound is you going to them a perfect
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    world you want to find a synergy between
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    these two different types of strategies
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    as they will both help you to grow your
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    digital influence and your business hey
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    guys thanks so much for watching if you
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    like this video make sure to give it a
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    thumbs up and subscribe if you would
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    like to see more weekly videos like this
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    one and as always if you have any
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    comments make sure to drop them below
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    and I will do my best
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    answer them as quick as possible and
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    pump up some more videos similar topics
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    for you guys till the next video
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    [Music]
Tags
  • inbound marketing
  • outbound marketing
  • content marketing
  • search advertising
  • digital strategy
  • high intent
  • high volume
  • social media ads
  • banner ads
  • email marketing