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all right friends we got to talk about
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YouTube tags you've probably been told
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that tagging your videos is the key to
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ranking higher in YouTube searches and
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blowing up your views so you spent
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countless hours crafting and perfecting
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your video tags only to watch the
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analytics stay flat Well turns out tags
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is just a tiny slice of a PT no no no no
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no not that small even smaller I mean
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they're probably going to help but more
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slices play larger roles in skyrocketing
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your channel and this video is going to
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help you master all of these spices so
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that every video you drop has the best
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chance of getting views starting with
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this tiny slice we all know how crucial
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a search is in getting our content seen
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and even going viral this is why new
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creators obsess over search engine
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optimization or SEO by stuffing some
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magical keywords called Tags in their
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videos well thinking it's some kind of
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magic pill that will launch them into
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the YouTube
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Stratosphere well guess what it's not I
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mean think about it when you search
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something on YouTube you want to see
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videos that are exactly what you need
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and YouTube's algorithm is smart enough
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to know this and tries to show you the
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best match so if your tags are just some
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random popular words that have nothing
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to do with your video YouTube's like
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uh-uh this isn't what viewers want let's
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put you down to the bottom now let's say
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that people do stumble across your video
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well they'll just click off it fast when
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they realize it's not what they were
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looking for and that tells YouTube that
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the viewer wasn't satisfied so it stops
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putting your video up for those tags all
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right friends do you see what happened
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here using the wrong tags or failing to
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do them correctly only hurts your
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channel and buries your videos where
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nobody can find them all right so how do
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you use tags correctly well there's two
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ways first YouTube tells us to use tags
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for common misspellings and certain
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keywords that your a ience might search
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for second only use relevant tags that
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accurately reflect what your video
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content is about but the hard truth
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Still Remains tags only play a minimal
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role in helping viewers find your
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content at the end of the day if you're
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not making videos that your audience
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wants to watch your video will continue
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to struggle no matter what you did with
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the tags but if tags aren't the end all
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be all then what is well I've already
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pretty much told you let me spell it out
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to you in case you missed it you need to
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create content that your audience wants
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to watch and how exactly do you do that
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simple focus on the things that
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influence their watch decision because
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while the YouTube algorithm can see tags
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when viewers are scrolling through
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YouTube they don't which brings us to
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the larger slice of our pie the first
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two factors that play a huge role in
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your video ranking is the title and
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thumbnail your title is your ultimate
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hook it's the first thing that viewers
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see when they search for something or
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even scroll through YouTube this is why
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it needs to be so intrinsically
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interesting that it's just going to with
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them if they don't click on it okay now
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I understand that Mr Beast is a huge
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Creator not really relatable so if
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you're just trying to get started on
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YouTube and you want some tips to how to
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make your title Stand Out try this first
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you're going to include one relevant
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keyword you want to be found for
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remember that your ultimate goal is to
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create a title that viewers want to
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click on so make sure you focus on that
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instead of stuffing your title with
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multiple key words that make it so H so
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big and unreadable that nobody clicks on
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it anyway so many creators fall into
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that mistake of stuffing their title
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with as many relevant keywords getting
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it all the way to the 100 character
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limit and then it's just at this point
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where it's like it doesn't even look
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good like no one wants to even click on
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that title anymore so make it short and
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sweet next give a clear idea of what
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viewers can expect now be careful not to
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Veer into the territory of clickbait
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because if you're title promises
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something to viewers that your video
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doesn't actually deliver on they'll just
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leave the video faster or even hit
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dislike and this tells the YouTube
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algorithm that viewers are not enjoying
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it and it might stop recommending your
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video and third stick to 60 characters
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or less you want your title to pack a
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punch so keep it short sweet into the
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point now of course a title on its own
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is not enough you need to pair it with a
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great thumbnail that's like hey I on me
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baby and there's plenty of ways to do
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that and I'm going to share three with
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you right now first you're going to use
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bright and vibrant colors pleas draw the
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eye and just pop out your videos among
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the rest next include some Snappy text
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that gives a sneak peek into your
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video's content and I really mean this
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the less the better the less the better
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this thumbnail here uses two words that
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make the title more intriguing while
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this one uses just a few words that
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support the title of the video while
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conveying a message in the photo itself
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and if possible show your face in the
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thumbnail because people love seeing the
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person behind the content remember your
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thumbnail is going to be competing with
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thousands of other videos on that
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viewer's homepage so you really want to
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take time to making sure your thumbnail
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can stand out so you see it all starts
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with a great title and thumbnail that
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helps the viewer decide whether they'll
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start watching your vide or not that's
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why top creators Focus crazily on titles
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and thumbnails and when something goes
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wrong if the video is not performing
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like they want it to the first things
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they start looking at are title changes
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and thumbnail changes because they know
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that that can have a huge impact on
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performance now there are still two more
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slices that will complete our pie and
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the last one is arguably the most
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important element of all now before we
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get to that let's talk about another
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essential element that most small
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channels Overlook the description you
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have to understand that your YouTube
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description not only helps viewers have
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a clear idea of what your video is about
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it actually helps the YouTube algorithm
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understand your content better that's
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because the YouTube algorithm scans your
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description for Relevant keywords and
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uses that information to determine where
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and when to show your video in Search
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and recommendations but unfortunately
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small creators treat their description
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like an afterthought they either leave
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it blank write a sentence or two or just
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stuff it with relevant hashtags and
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links so how do you write a description
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that will actually work in your favor
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well here's an easy template to use
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first you probably notice that the video
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description on YouTube only shows a
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couple of lines not the entire
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description that part is called above
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the fold and it is actually really
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crucial in the first line you want to
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write out one sentence that concisely
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describes what your video is all about
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now here's a little Pro tip include
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relevant keywords in this first line
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this way you signal to YouTube right
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away what your video covers and the
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viewers quickly see that that video is
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for them also helping you rank for those
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terms then in your second line add your
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call to action below that is where you
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should provide a brief overview of your
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videos content without giving away the
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whole plot you can also briefly describe
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who you are and what your channel is
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about and why viewers should stick
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around and watch more of your videos all
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of this is helpful information that
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YouTube is still reading to understand
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what kind kind of content you're making
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so don't just think about doing this for
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your viewers this helps the YouTube
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recommendation system understand what's
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in that video what your channel is about
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so it can start recommending you to more
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people and lastly you want to add
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timestamps to your description to allow
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viewers to jump to the parts of the
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video that interest them the most a lot
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of people do not know this but when you
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add time stamps and chapters to your
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video those end up getting indexed by
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Google and by YouTube so when people are
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searching they can find your video from
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the chapters alone now a lot of creators
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mess up their descriptions by cramming
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too much irrelevant information like
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their social media links but here's the
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thing the main goal of your description
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is to help YouTube get what the video's
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all about that way it can show your
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video to the right people who will
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actually watch it so throwing in your
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social media handles might be okay but
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it's not really going to help and
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finally the most important slice of all
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high quality content now high quality
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content is a lot more than just the
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camera you use and the lights that you
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have it's about the whole packaging of
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your video the topic the storytelling
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the way you engage your audience from
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the beginning to the end now this
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doesn't mean you have to nail it right
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off the bat we all start somewhere and
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in the beginning your content's going to
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be a little rough around the edges Mr be
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started from this to this Ali abdall
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started from this to this Ryan Tran
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Michelle car I mean heck even our
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Channel started like this and now we're
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making videos like this you just have to
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make sure your video is engaging offers
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what viewers are looking for and keeps
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them Hook from beginning to end now let
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me show you the flow that viewers take
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so a viewer types something into their
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search bar then hit search then they
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scroll through the results until they
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find the one that grabs their attention
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through a title in thumbnail and then
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they click to watch but if your video is
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boring or worse it sucks well guess what
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happens next
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they hit the back button and go look for
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something else to watch and if enough
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people do that YouTube will start to
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take notice and stop recommending your
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video but if your video is a banger
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viewers stick around they engage with
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your video they share it with their
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friends then YouTube takes notice of
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that too and started showing your video
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in your other videos to even more people
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if you can know that you you're you're
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you're set like you're on your way to
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YouTube success all right let's do a
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quick little YouTube Showdown
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which one do you think viewers are more
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likely to click on this video with no
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tags but a strong title thumbnail
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description and content or this video
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with great amazing tags but weak
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everything else well hopefully you
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guessed this one because videos with
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stronger viewer Centric elements will
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win every single time but what makes
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your video even stronger is when you
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strategically use all of these elements
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for your Tex to your title thumbnail
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description and your content friends
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we've been in this YouTube game for a
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long time and in the early days we were
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so obsessed with speaking to the
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algorithm rather than speaking to our
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audience and a lot of small channels and
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new YouTubers still fall into this trap
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but at the end of the day the algorithm
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is just a system that helps viewers get
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what they want so instead of just
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thinking about what popular tags will
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help your video go viral think about
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what kind of content you need to put out
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that will connect with the a
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that you want to reach tabs and
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descriptions definitely help with SEO
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but viewers make decisions on what to
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watch by looking at your title topic and
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thumbnail so make sure that 90% of your
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effort goes into what viewers see and
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make decisions on thanks for watching
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hit the Subscribe button and I'll see
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you next time but before you go if
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you're a new Creator here are 11 YouTube
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settings that you have to make sure you
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turn on so your channel has the best
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chance of succeeding see you over there
