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Translator: David DeRuwe
Reviewer: Raissa Mendes
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We had already scheduled
this leadership training
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for a company in the interior
of São Paulo state
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three or four months in advance.
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Two days before the training,
the client called me,
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"Cauê, we have a problem.
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The unit director wants to join
the training along with the team.
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What are we going to do?"
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I told her there was no problem
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for the director to attend
the training with the managers.
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After all, it would give the idea
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that we're "all in the same boat."
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She expressed her concern
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that if the director joined the training
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and the managers felt
intimidated by her presence,
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it could put a big hole "in the boat."
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Then she lowered her voice
and said something I've never forgotten.
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She said,
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"Cauê, you have no idea
what Andreia's like."
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(Laughter)
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Leadership is a funny thing.
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There's always a leader we never forget.
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I, myself, had a leader I never forgot:
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Laura, Laura Thomas.
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Laura was the manager
at the ski resort where I worked.
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I'd never traveled before,
not even left the country.
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I'd never traveled by plane.
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Suddenly, there I was at a ski resort,
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enjoying the moment,
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thinking this would be the view
I'd see most of the time.
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This resort was so chic, so elegant -
to give you an idea,
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take a look at the bathroom
in one of the rooms.
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Check out the floors!
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(Laughter)
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Look at those beautiful tiles!
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And the central bathtub?
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What's also interesting
is how very, very clean it is!
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That's how it looked after I cleaned it.
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(Laughter)
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I was the resort's chamberlain.
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I was responsible
for cleaning and housekeeping.
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Laura was my manager,
and I always talked to her.
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I'd say, "Laura, when you have
something else that needs to be done,
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something extra, let me know."
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I wanted to learn.
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I had a degree in hotel management,
so this made sense.
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One day, Laura called me,
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"Cauê, your wish is my command!
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We have an important safety project
underway here in our area.
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I need someone creative to do it;
are you up for that?"
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I said immediately, "Sure, count me in!"
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Think of that, such
an important thing, right?
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I asked, "How will this affect
my daily routine?"
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She said, "Not at all!
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(Laughter)
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You'll keep cleaning the rooms,
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and also
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take care of the safety project."
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I said, "That's exactly
what I thought you'd say."
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And it was all good!
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I was excited, and I would go
from room to room,
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cleaning here, cleaning there,
always thinking about work safety.
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One day, while I was cleaning,
Laura called me and said,
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"Cauê, I need you
to represent me in a meeting.
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Relax, because it's a meeting
about work safety,
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and you're the expert."
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I said, "Sure Laura!
When's the meeting so I can prepare?"
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She said, "Now," and I said "I'm ready!"
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I went ...
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And I was, going to this meeting,
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to this beautiful meeting room
that I'd never been in before.
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When I entered the room,
the resort's president was there.
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He was the president of seven resorts,
and he was there to listen to me.
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Wow! I gave him my ideas.
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I told him everything I was thinking.
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He smiled, nodded his head,
and made his considerations.
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Later I returned ... to my work.
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I knew that Laura trusted me
to conduct a meeting
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with the resort president,
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just like she trusted me
to finish cleaning a toilet.
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We forget many things in our lives.
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If I figure it out, I think I've forgotten
most of the days of my life,
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but I'll never forget that day.
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We forget many people's names
that pass through our lives,
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but I never will forget Laura,
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Laura Thomas.
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I didn't know why
that had affected me so strongly,
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why it had represented so much in my life.
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I just figured it out a little later
when I returned to Brazil.
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I was looking for work -
looking here, looking there -
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and one of the available vacancies
required that I speak English.
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I said, "Yippee!! Here I go!"
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The name of the business
was a little tricky to pronounce:
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"Great Place to Work."
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I got there, and I said,
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"Good morning, is this
Great Place to Work?"
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They said, "This one's fluent, approved."
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And I was in.
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(Laughter)
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Since 2001, I've been happy
at Great Place to Work.
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For those who don't know,
Great Place is the company
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that ranks the best companies
to work for in Brazil and the world.
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We've gotten expertise
about why one company
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is considered by its its employees
to be the best place to work,
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while another company is not considered
by its people to be a good company.
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The interesting thing is that it
was there at Great Place to Work
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that I understood, technically,
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what Laura had given me that day.
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And we can summarize
what she gave me with just one word,
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and this word may be the great secret
behind the best companies to work for.
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It's not having videogames,
foosball, or ping-pong
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that makes your company
the best place to work.
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It's not about having
the best salaries and benefits.
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It's not how colorful
the walls are painted.
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After all, there are many companies
with colorful walls and gray people.
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What makes a company
an excellent place to work
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is a simple word, and what Laura
gave me was, pure and simple,
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"um presente," a gift.
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"Um presente" in English is a gift;
"trabalho" in English is work.
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We invented a word,
a concept behind the best companies,
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and that word is "giftwork."
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It's an unexpected gift
you receive in your workplace.
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It's something that costs almost nothing -
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not in time, not in money -
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but, for the receiver,
it has a value beyond measure.
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And, if we're talking about the future,
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I strongly believe
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that there will be no future
for companies that don't think this way,
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for companies that can't go beyond.
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But there's no company that goes beyond.
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What exists are people that go beyond.
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It's clear that we have to be better
at finance, at innovation,
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at processes with customers,
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but if we can't do better
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for those who provide the base of it all,
the ones who do the work,
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there is no future.
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For this future,
company size doesn't matter.
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To give you some idea,
look at this interesting data:
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Of the 500 biggest -
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not the best -
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but the biggest companies
in the world in 2000,
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only 17 years ago,
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half of them don't exist anymore.
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Half of them have disappeared.
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I think Great Place to Work
is where I first experienced,
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in my veins,
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what "giftwork" actually is.
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I had recently arrived at the company
and been working for two or three months,
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that experimental period, right?
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I was also doing a drama course.
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I adore theater.
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I love getting on a stage to tell a story.
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That's the essence of theater, isn't it?
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If someone here has done
a drama course, you already know,
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at the end of the course,
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a play is presented
for family and friends.
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Generally it's a long season
presented in one day.
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(Laughter)
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Sometimes two.
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The problem is that this one day
would happen on a Monday,
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and Monday is a workday.
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I was in a dilemma ...
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Should I ask the staff
at Great Place to Work
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for the day off to complete
my drama course,
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or should I give up the drama course
and keep working for the company?
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It was then that I took another look
at the name of the company,
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and I remembered that besides being able
to pronounce it, I also knew its meaning.
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I went to talk with my boss
at the time, Pamela.
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I said, "Pamela, it will be on a Monday,
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so can I not come to work that day
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since I have this presentation
for my drama class?"
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I'll never forget how Pamela
looked deep into my eyes and said,
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"Cauê, you don't ask
this kind of question here.
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This kind of thing, you just let us know.
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I know how important
this course is to you. Go!"
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And I went.
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I did my performance; it was awesome!
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We all performed; it was really cool.
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Then we were thanking
the public for their applause,
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your family that will come, right?
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(Laughter)
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Everybody was applauding
this marvelous thing.
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Suddenly, from the back of the audience
I began to hear a different applause:
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"Cauê!" (Clap, clap, clap)
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"Cauê!" (Clap, clap, clap)
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When the lights came up,
I saw Ruy in the back of the audience,
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Ruy Shiozawa, the president and CEO
of Great Place to Work.
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(Laughter)
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Together with Pamela
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and more than ten people and friends
from Great Place to Work
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who had come to watch me by surprise.
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Ah!
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(Laughter) (Applause)
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That same night, Ruy told me something.
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He said, "Cauê, this theater business
is important to you, right?"
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I said, "It is."
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He said, "One day, I'll find
a stage for you, here in our company."
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So, I need to share with you
an e-mail that Ruy sent a couple weeks ago
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to TEDxSãoPaulo organization staff:
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[Sadly, I can't be there. I suggest
our star of the stage, our director, Cauê]
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This e-mail proves I'm here by mistake!
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(Laughter)
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(Applause) (Cheers)
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Wow!
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(Audience) Cauê! Cauê! Cauê!
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Cauê de Oliveira: I thought
that might happen!
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(Laughter)
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I brought people to start it up.
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(Laughter)
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Thank you! Thank you!
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Wow!
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I've forgotten how to continue.
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(Laughter)
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Anyway, Ruy said it, right?
"One day, I'll find ... "
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So this stage I'm speaking from today,
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is nothing more than the gift
that Ruy had promised me in 2011
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when I started working
at Great Place to Work.
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After this, I became
Director of Corporate Education
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at Great Place to Work,
and this is what I do all the time -
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give talks, do training,
and travel all over Brazil
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listening, learning, and telling stories
about leaders who make a difference.
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They actually pay me to do this!
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(Laughter)
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I'm not going to argue, am I?
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(Laughter)
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Since the thing I like
to do most is to tell stories,
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I'll end by telling one.
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This story has a name,
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and the name of this story is:
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"You have no idea what Andreia's like."
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(Laughter)
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I traveled to interior São Paulo,
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so very curious to know
who this director was, Andreia.
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When I got there, I saw that I had no idea
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because she was an absolutely
fantastic person,
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a kind person, a human "giftwork."
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She told a story that moved us.
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At a certain moment,
she raised her hand and said,
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"Cauê, I have a giftwork to tell."
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I said, "Please, Andreia, tell us."
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She said, "Before I was director
of the company, I was a manager.
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I was very touched one day
when my director called me,
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and said, 'Andreia, I need you
to come immediately to my office.'"
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And she went.
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When she arrived at the director's office,
she opened the door,
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and he and a lady were there.
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She looked more closely,
and saw it was her mother.
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She thought some misfortune
had happened in the family.
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Quickly they calmed her fears,
"No, everything's OK."
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"Then why is my mother here?"
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And then he explained,
"Andreia, I don't know if you remember,
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but one thing you told me,
and that I'll never forget,
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was on the day I promoted you
to be a manager.
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That day, you said,
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'I wish my mother
could be here to see this
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because I know it
would be important to her.'
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Today is a special day for you," he said,
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"because today you
will be a director in this company,
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and your mother is here to see it happen."
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(Applause)
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When she finished telling this story,
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we all got emotional, everybody -
even today, I get emotional
00:13:04
when I remember this scene.
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To close, the most beautiful
thing about this story
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is that we pass all our time in companies
looking to all sides, above, and below,
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wishing that someone
would do something for us.
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The question that remains is:
what are we doing for our organization,
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for our boss, for our team,
for our colleagues?
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Because the most beautiful thing
about giftwork is its reciprocity.
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When you receive a giftwork,
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your biggest desire is to pay it forward.
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Do you think Andreia pays forward
this giftwork for her company?
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"Cauê, you have no idea
what Andrea's like."
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(Laughter)
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What kind of director do you think
she is for her organization?
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What kind of leader
do you think she is for her team?
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I hope, from the bottom of my heart,
these last moments I spent with you
00:13:54
can be a paying forward
of the giftwork that I received in 2011,
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from Pamela, from Ruy, and from my friends
at Great Place to Work.
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Because on that Monday, in fact,
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I didn't go to work.
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Thank you.
00:14:08
(Applause)
00:14:11
(Cheers)
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