MEM - SCC (14) - Targeting Customer Success

00:02:45
https://www.youtube.com/watch?v=bphFpvjMc1k

Sintesi

TLDRThe discussion focuses on the concept of customer success, which is critical for business growth and sustainability. It stresses that a company's success is directly tied to the success of its customers. This involves ensuring that customers are highly satisfied with the products or services, leading to long-term loyalty. Building strong relationships, understanding customer goals, and engaging customers meaningfully are essential to achieving customer success.

Punti di forza

  • 🤝 Customer success is crucial for business growth.
  • 💡 A company's success depends on customer success.
  • 🛍️ Satisfied customers lead to long-term loyalty.
  • 🔗 Building strong customer relationships is essential.
  • 📊 Engagement in every interaction enhances customer experience.
  • 💬 Understanding customer goals is key to success.
  • 📦 After-sales services contribute to customer satisfaction.
  • ❌ Disappointment in products leads to customer loss.
  • 📈 Prioritizing customer needs over competition is vital.
  • ❤️ Meaningful interactions create a lasting impact.

Linea temporale

  • 00:00:00 - 00:02:45

    In this segment, the speaker introduces the topic of customer success, emphasizing that the success of a business is intrinsically tied to the success of its customers. They highlight that a business cannot thrive without helping customers achieve their goals through the products or services offered. The speaker stresses that successful companies prioritize customer satisfaction over competition with others, and defines customer success as a structured effort to ensure customers love their experience and value what they purchase. The ultimate aim is to build strong relationships and understand customer goals, leading to repeat purchases and long-term loyalty. Furthermore, the speaker notes that every interaction with customers should allow for meaningful engagement, making customers feel successful in their transactions, without which products and services cannot sustain long-term success.

Mappa mentale

Video Domande e Risposte

  • What is customer success?

    Customer success is a planned action aimed at making customers very satisfied with every service and product offered, including after-sales activities.

  • Why is customer success important for businesses?

    Customer success is crucial as a company's success depends on the success of its customers and their satisfaction with the products or services.

  • How can businesses achieve customer success?

    By prioritizing customer needs, building strong relationships, and understanding their goals to create meaningful interactions.

  • What happens if customers do not feel successful?

    If customers feel disappointed with products or services, they are less likely to remain loyal and continue purchasing.

  • What is the role of engagement in customer success?

    Engagement is key; each interaction with customers should offer opportunities for them to feel involved and valued.

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Sottotitoli
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Scorrimento automatico:
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    [Musik]
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    [Tepuk tangan]
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    [Musik]
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    mahasiswa e Hari ini saya mencoba untuk
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    menyampaikan materi yang ke-11 yaitu
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    tentang targeting customer sucess saya
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    dalam konteks ini ingin kembali mengajak
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    kita berpikir ulang bahwa sesungguhnya
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    Kesuksesan kita itu pasti akan
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    tergantung pada kesuksesan orang lain
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    nah Analogi ini saya bawa ke dalam
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    konteks pemahaman tentang customer
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    begitu pula dengan perusahaan atau
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    sebuah bisnis bahwa bisnis kita tidak
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    akan dapat berkembang jika produk atau
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    layanan itu tidak membantu customer
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    mencapai sasaran yang mereka mau mereka
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    sudah bertransaksi dengan kita mereka
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    sudah mengeluarkan uang maka mereka
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    pasti pengin mendapatkan sesuatu yang
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    sesuai dengan harapan mereka di semua
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    industri yang berpusat pada customer ini
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    perusahaan dengan kinerja terbaik adalah
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    perusahaan yang lebih memprioritaskan
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    kesuksesan pelanggan dibanding dengan
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    proses persaingan dengan pesaing-pesaing
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    yang lainnya jadi pelangganlah yang
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    diutamakan nah pertanyaannya adalah Apa
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    itu customer
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    sucess customer success adalah sebuah
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    tindakan yang direncanakan dengan tujuan
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    untuk membuat customer kita sangat
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    menyukai setiap layanan solusi dan juga
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    e after sales Activity yang kita
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    sediakan Jadi mereka benar-benar jatuh
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    cinta mereka benar-benar merasa tidak
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    sia-sia mengeluarkan uang banyak demi
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    membeli produk dan layanan kita yang
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    pada akhirnya customer ingin terus
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    membeli produk atau layanan yang kita
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    jual dalam jangka
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    panjang nah ini semua tentang bagaimana
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    Membangun hubungan yang kuat dan dan
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    memahami tujuan customer itu sebetulnya
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    apa Nah kesuksesan customer atau
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    customer success adalah ketika setiap
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    interaksi dengan customer kita
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    menawarkan peluang untuk mereka terlibat
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    eh ke dalam prosesnya dan mereka
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    merasakan setiap makna darii setiap
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    transaksi dan komunikasi dengan brand
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    kita jadi tidak akan pernah sebuah
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    produk atau layanan itu bertahan lama
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    kalau customer yang sudah berkorban
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    membeli produk kita tidak merasa sukses
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    dari transaksi yang mereka lakukan
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    gara-gara mereka kecewa dengan produk
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    dan layanan yang kita
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    [Musik]
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    tawarkan
Tag
  • customer success
  • business growth
  • customer satisfaction
  • engagement
  • loyalty
  • relationships
  • after-sales service
  • brand interaction
  • customer goals
  • meaningful experience