Exporting Japan’s Agricultural Products to Overseas Markets

00:08:49
https://www.youtube.com/watch?v=9Dn-fFsivEI

Sintesi

TLDRThe video highlights the production and popularity of black garlic by Kashiwa Zaka, a company focused on enhancing the value of ordinary garlic through fermentation, resulting in a sweet taste and higher nutritional value. The company is actively exporting its products, particularly to Taiwan, where there is a growing market. Another segment discusses a different company, News, which produces Mandarin oranges and has established a subsidiary in Taiwan to efficiently sell and promote their products, focusing on making them accessible to a broader consumer base.

Punti di forza

  • 🧄 Black garlic is made by fermenting ordinary garlic to improve taste.
  • 🌱 Kashiwa Zaka checks garlic growth under optimal weather conditions.
  • 📈 Sales of black garlic are growing rapidly in the market.
  • 🚢 Kashiwa Zaka exports products to several countries, including Taiwan.
  • 🍊 News produces various types of Mandarin oranges for export.
  • 🏪 Establishing local subsidiaries helps manage costs and enhance sales.
  • 🔄 Processed products can be sold at higher prices compared to fresh ones.

Linea temporale

  • 00:00:00 - 00:08:49

    The video introduces black garlic, which is made through a fermentation process from ordinary garlic. Produced by Kashiwa Zaki, the company handles the entire process from cultivation and processing to sales of various vegetables, including garlic. During the harvest season in June, the president inspects the garlic, expressing confidence in its quality due to favorable weather conditions. After fermentation in a high-temperature, humid environment for over a month, the garlic loses its pungent smell and gains a sweet, prune-like flavor, along with increased nutritional value. Black garlic has become highly popular, with sales increasing sixfold compared to the previous year, and Kashiwa Zaki intends to continue expanding its market, including exports to regions like the US, Hong Kong, Europe, and Taiwan.

Mappa mentale

Video Domande e Risposte

  • What is black garlic?

    Black garlic is made by fermenting ordinary garlic, eliminating its spiciness and enhancing its sweetness and nutritional value.

  • What is Kashiwa Zaka's strategy for black garlic?

    Kashiwa Zaka processes garlic into black garlic to increase its market value and exports it to places like the US, Hong Kong, Europe, and Taiwan.

  • How has the popularity of black garlic changed?

    Sales of Kashiwa Zaka's black garlic have increased six times compared to the previous year.

  • Why did the company establish a local subsidiary in Taiwan?

    The subsidiary helps manage costs better and allows direct communication with local buyers to promote their products.

  • What type of oranges does News produce?

    News produces Mandarin oranges, including satsu and pan oranges, and has been exporting them for a decade.

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Scorrimento automatico:
  • 00:00:08
    what could this blackened thing be it's
  • 00:00:11
    black garlic made by fermenting ordinary
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    garlic
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    o
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    prefecture kashiwa zaka is the company
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    which makes this black garlic it handles
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    everything from production to processing
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    and sales of vegetables such as garlic
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    berock radish and Chinese
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    yam it's the end of June the garlic
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    Harvest is awaiting its time on stor
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    shelves garlic grown on Wide Open Fields
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    president kashiwazaki checks to see
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    whether they're growing
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    well oh I think they'll taste great
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    because the weather in May was so good
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    freshly harvested
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    garlic it becomes black garlic after
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    being left in a high temperature humid
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    room for more than a
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    month due to the Aging the Garlic's
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    particular smell and spiciness are
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    eliminated and a sweet taste like that
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    of a prune
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    emerges it also has higher nutritional
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    value than when it's
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    [Music]
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    fresh here is the the largest
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    supermarket in Al Modi
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    prefecture kashiwa zaki's black garlic
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    lines the shelves in the produce
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    section it's really a popular item right
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    now in fact sales are six times what
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    they were last year I think it'll keep
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    growing though so I have high
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    expectations for it as a product
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    Kashi wasaki tells us that with just a
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    little processing a product's value can
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    go
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    up it's definitely fine to sell them
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    fresh but when it comes to the next
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    stage it takes a little
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    processing you can set a higher price by
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    processing it
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    yourself kashaka doesn't just sell
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    domestically it also exports locals such
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    as the US Hong Kong and
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    Europe the next export destination he's
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    eyeing is
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    Taiwan Taipei the end of
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    [Music]
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    June taiwan's largest food exhibition
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    food Taipei is
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    underway local companies as well as food
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    companies from around the world
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    participate The Event Hall was buil
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    filled with the colors of various
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    Cuisines the cooking demonstration
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    corner of the Japan Pavilion dishes
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    utilizing Japanese ingredients Drew many
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    people
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    in kashiwa Zaki sea also attended the
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    exhibition of course their black garlic
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    was on
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    display give it a
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    try this woman was moved by just a taste
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    of
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    it it was better than I had imagined
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    it's different from ordinary garlic it's
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    quite
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    tasty it's the president's son Executive
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    Vice President Mizuki kashiwazaki who
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    handles sales for the product he felt a
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    strong response from the Taiwanese
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    participants
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    as for fresh garlic Japanese grown
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    garlic is more than 10 times as
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    expensive as Chinese grown but to
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    compete on a global level by processing
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    it and making it into black garlic it's
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    possible to sell it anywhere in the
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    world you can Market it
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    overseas by adding a little processing
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    step to highquality raw vegetables one
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    can add value and open up foreign
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    markets that's kashiwazaki Sea's
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    [Music]
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    strategy there are some companies that
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    are opening up markets in a different
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    [Music]
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    way the news corporation produces
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    Mandarin oranges in ikata town ehim
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    prefecture and also conduct sales
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    through a local subsidiary in Taiwan
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    it's extreme rare for a Japanese
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    agricultural company to have a base
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    overseas the end of June at a greenhouse
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    in the
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    mountains it's the first day of harvest
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    for these Greenhouse Mandarin
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    oranges people are already busy early in
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    the
  • 00:05:22
    morning president hioki is carefully
  • 00:05:25
    examining the farm so how are the
  • 00:05:28
    Mandarin oranges
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    doing I think they're turning into a
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    good color I was worried because it took
  • 00:05:37
    them a little while to change color but
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    they're getting there same as last year
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    I think I'll be able to ship them to my
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    customers on
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    time throughout the year news grows
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    Mandarin oranges such as satsa Mandarin
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    oranges and pan oranges they've been
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    doing exports since a decade ago
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    currently they're focusing on
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    Taiwan in Taiwan not just Mandarin
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    oranges but all Japanese fruits are
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    luxury
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    goods not only are they more expensive
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    than local products or products from
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    nearby countries Imports and Logistics
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    add costs and the retail price goes up
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    news had the idea of creating a local
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    subsidiary and directly importing
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    products in order to keep costs
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    low I think that we need to ship
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    Mandarin oranges that are not just
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    something that wealthy people can
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    buy they need to be buyable in a similar
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    price sold at Japanese
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    supermarkets so that women at the office
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    or businessmen can
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    buy
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    the Taiwanese local subsidiary was set
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    up in October
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    2013 to promote the company's oranges to
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    Taiwanese people the chairman of the
  • 00:07:11
    company harumitsu Kadota lives in Taiwan
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    and works to increase
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    sales one day CA was at a certain
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    Warehouse on the outskirts of
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    taipe they store Mandarin oranges
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    procured from ehime here
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    what sort of Mandarin oranges do you
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    sell in
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    Taiwan generally we focus on the Autumn
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    ones so we bring them to Taiwan in
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    sequence starting with the November
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    Harvest after that we sell late ripening
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    citrus
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    fruits we plan to keep shipping through
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    May controlling costs wasn't the only
  • 00:08:01
    reason they set up a local
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    subsidiary hioko DOI tells us another
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    reason I think the best thing about
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    establishing a local subsidiary is that
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    our strong feelings towards our products
  • 00:08:17
    as producers get through well I believe
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    that the advantage of having a local
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    subsidiary is that our chairman can go
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    on site meet face to face and make on
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    the spot decisions with
  • 00:08:30
    buyers to deliver their Mandarin oranges
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    to many
  • 00:08:35
    people news continues to work on opening
  • 00:08:38
    up the Taiwanese
  • 00:08:41
    [Music]
  • 00:08:48
    Market
Tag
  • Black Garlic
  • Kashiwa Zaka
  • Taiwan
  • Mandarin Oranges
  • Food Processing
  • Export
  • Agriculture
  • Fermentation
  • Nutritional Value
  • Local Market