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top of the morning Airbnb family this is
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breaking news and actually this is kind
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of nuts this is going into effect this
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week by the way so this is a new policy
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I need to share with you um so you can
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make the changes you need to make
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because we're using softwares you we're
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using technologies that Airbnb is
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banning like they're just like banan and
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first let me tell you why they're
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banning this and here's what you have to
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do about it airbnb has given
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opportunities to hosts to grow
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businesses but some of these businesses
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are big um Sonder went public with 9,000
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listings stay Alfred went out of
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business with 3,000 but there's plenty
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of other companies like that whether
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they're the Zeuses of the world or the
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Stay Alfreds or the Saunders or even
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some people that I know 400 500 listings
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like in New Mexico or even here in the
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States just all over the world we're
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talking about over 100,000 listings plus
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of professional operators that are doing
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one thing that Airbnb is trying to stop
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this is nuts so Sonder will get a
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customer on Airbnb and the customer will
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go to arrive to a SER property and SER
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is like well here download our app
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because you need it to access the door
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you cannot come to our place without
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like launching our own proprietary stuff
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and this is one of the main things that
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Airbnb is trying to stop because Sa uses
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this you need our app as a way to get
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all their information get a relationship
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with them so the first time someone
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books on Airbnb might be the last time
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that they book an Airbnb if they book a
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SE ser has listings all over the
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countryworld and they're trying to like
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win those customers into the SE pipeline
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and Saunders is far from the only one so
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Airbnb as a counter measure to keep all
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of their Airbnb guests on the platform
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are like launching this very week a new
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off-platform policy that makes a bunch
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of key changes that's meant to fight
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Saunders offplatforming but it will also
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affect all of us too so I've got five
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screenshots I want to show you from the
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policy the entire policy is in the
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description okay so you can read the
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whole thing but first one obviously um
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is the customer information so you
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cannot sell share or use guest contact
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information for marketing communications
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or or guest stuff right so now the thing
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about this is we now have to find out if
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that means if we cannot use StayFi or if
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that means that we cannot use well
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touchay I think is out okay so we're
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going to talk about that in a second but
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StayFi is the one where you have
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somebody like to use your Wi-Fi they
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have to get their email first there's an
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email gate well now here's the part that
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we have to find out if we're safe or not
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stay since they gave us our email and
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they opted in it may not count as
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customer information anymore okay may
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not but um if Airbnb tries to argue that
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you got that email from the guest
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somehow on the guest platform and not
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from the
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gateway they could try to ban you all of
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this is like you're subject for
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dellisting for any of these violations
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by the way um so another one here this
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is another one that I think is unfair uh
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the reason why I want to show you this
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is it says hotels may collect payments
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so Airbnb is banning the collection of
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payments off platform for um fees like
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taxes anything like that they're saying
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that all of the fees that you collect
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must be either listed in one of the
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mandatory fee sections or it must be
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baked into your nightly rate you cannot
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have a parking fee like that is a
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separate fee that you list if it was
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mandatory so they're saying that hotels
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though can have man like can have
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optional fees that they collect but you
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have to be a hotel partner this comes up
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multiple times in their language and so
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I I'm going to get tangental i want to
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explain this to you what Airbnb is doing
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is treating hosts and hotels differently
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see Airbnb wants the hotels business so
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if a hotel lists on Airbnb Airbnb is
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going to be like "All right Mr hotel you
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can do X you can do Y you can do Z you
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can collect your own security deposits
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you can collect incidentals if you want
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to but hosts no we own the guests we own
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you is what Airbnb is saying so Airbnb
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is not going to let you have the same
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permissions that hotels have because
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they want the hotels business and they
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think that you work for Airbnb is what
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all this basically says so this next one
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is Airbnb you may not ask guests to
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review an Airbnb stay off the platform
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that includes a survey card right you
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can't have a card that the housekeeper
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leaves tell us about your stay any
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feedback in the moment you are not
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allowed to do that airbnb is claiming
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that you're withholding information from
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the community and this is one that I'm
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personally upset about because as an
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operator we want to know stuff that we
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like we can use to improve we want the
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data to know where we can improve our
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business and we want the guest to give
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us that information whenever they're
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willing to but to give Airbnb
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information that would then get like I
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guess obfuscated or delayed or lost in
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translation or even modified because
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when a guest gives us their feedback in
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confidence that's one thing but then to
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go to the Airbnb platform and write
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something they're probably going to
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change their tone they're going to leave
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whatever else out they're going to
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decide something's aren't worth it or
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they're going to be performative because
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they're talking to Airbnb instead so we
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lose the ability to get in confidence
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real information from guests because
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we're not allowed to take a survey
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because Airbnb wants to force everybody
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to go through Airbnb's review system so
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they can further push good listings up
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and bad listings down and enforce their
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non-ircumvention policy for listing
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removal this is to remove bad listings
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from big operators and not let those big
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operators get private feedback from
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guests still like this is a little
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softer in a way won't affect most of you
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guys but that's absolute insanity in my
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opinion totally insane so this is the
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big one guys so many of you use
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TouchStay or Enzo connect or guesty
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locks like whatever right now if you
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have a fob system that uses an app right
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you can no longer force someone to use
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an app or access an app as a means in
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which they access your home it has to be
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optional so you have to give them a hard
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copy key or a keyless code you cannot
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have them go off the Airbnb platform and
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have to wave something in order to get
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in and this is what's really meant we're
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backwards here this is what's really
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meant to attack SE ser's system is
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download an app and like clock in
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through your phone and there's so many
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other systems that do the same thing
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this is the part that's going to destroy
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100,000 plus listings right here so you
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have to be super super careful if you
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guys have a system like that it has to
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be an option you cannot push anybody to
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download your proprietary software or a
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thirdparty app or anything they have to
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be given a code and I think there's a
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bigger bigger fat one piece here where'd
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it go all the way to the top there it is
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okay cool so you cannot ask guests to
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create a separate account or register on
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another website besides Airbnb you
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cannot ask them to do so which means
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that you cannot ask them to use touch
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day you cannot ask them to use your own
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website whatever you cannot ask guests
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to third install a third-party app now I
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know Boostley's probably gonna be pissed
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about this too or maybe Boostley is
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going to take credit for this there are
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so many hosts that are trying to
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offplatform guests in order to get them
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like rebooked now I didn't take
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screenshots of all the stuff that you
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kind of expect with an off-platform
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policy but I'll review it for you an
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offplatform policy says you cannot
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collect money off Airbnb you cannot
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encourage direct bookings you cannot
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cancel somebody's stay so that way you
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can book them direct you cannot extend
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somebody's stay direct you cannot like
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try basically to circumvent Airbnb's d
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like booking platform um and the
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mandatory like you can't take money off
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of Airbnb except for um if you're a
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hotel partner you can take money for
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optional things now this is really going
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to affect us for retailing companies
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like the host co that sell optional
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upgrades like massages and stuff this
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could if Airbnb gets really aggressive
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this could affect the host code if
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Airbnb is super aggressive this will
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affect StayFi if Airb gets
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hyperaggressive this will affect all
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like people's like guest books and
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arrival like stuff like that it'll
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affect channel managers like hostfully
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and stuff like that it's gonna be crazy
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now Airbnb does say that if you are a
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per like a certain software connected
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partner you can collect um security
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deposits and then they point you to just
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a generic part about channel managers so
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I do think you can collect a security
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deposit if you have a channel manager i
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think that's what they're saying but
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then they're basically claiming for any
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damages or any resolutions you have to
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go through Airbnb's air cover but we all
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know how air cover is it's hit or miss
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so now here's what I think though i
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think we have more firepower this is
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because this is one of my favorite parts
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about this industry right we do this
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with arbitration too right we have to
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formulate arguments and if Airbnb takes
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away our ability to defend ourselves as
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hosts to mitigate the risks then we can
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go and say Airbnb was negligent and they
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were forceful in the way they controlled
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our contracts it was an overreach
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basically how Uber got sued for people
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not being independent contractors this
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new policy defanging hosts and their
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ability to run their own independent
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businesses the way that they see fit
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because Airbnb is trying to control that
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this policy could blow up an Airbnb's
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face and turn into a class action
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lawsuit because they're defanging hosts
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but they're like um what is called a
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torturous interference is what my
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attorney would call this is torturous
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interference if we were going to sue i
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don't intend on suing Airbnb anytime
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soon anyway but the point is is they've
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taken away our ability to collect cash
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to pursue guests for damages or losses
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and say you have to rely on air cover
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but then if air cover doesn't give us
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correct due process and doesn't
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sufficiently make us whole there will be
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a class action lawsuit on our hands or
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their hands um so you just needed to
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know this check the policy down below
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love you guys hit me in the comments
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with questions um I've got to get on a
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Zoom with my students i teach my
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cracking superhost every Saturday so I
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got to prep for that otherwise I'd stay
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longer with that said I'll see you on
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the other side
