The Blueprint to Make $$$ on YouTube from Day 1

00:45:08
https://www.youtube.com/watch?v=uqIRGNMgdJM

Sintesi

TLDRThe video outlines a strategic approach to earning a sustainable income on YouTube by using the platform as a search engine rather than just focusing on entertainment. It emphasizes teaching valuable content and building authority and audience concurrently. By understanding audience needs and optimizing video topics for searchability, creators can generate targeted views that lead to income, instead of relying solely on the YouTube Partner Program or AdSense. The video stresses the importance of building an email list as a means of maintaining an audience outside of YouTube, which helps in nurturing leads and eventual sales. The strategy presented also includes monetizing knowledge through online courses and educating viewers on solving specific pain points. Tailored content that aligns with the target audience can lead to more effective conversion into paying clients, even with smaller subscriber numbers. This approach ensures creators are not only building an organic following but are also monetizing their expertise effectively.

Punti di forza

  • 📈 Leverage YouTube as a search engine to grow sustainably.
  • 🎥 Teach something valuable to generate income from day one.
  • 💡 Focus on quality, targeted views, not large numbers.
  • 🔍 Algorithm domination helps in reaching targeted audience.
  • 🚫 Avoid reliance solely on YouTube's Partner Program.
  • 📧 Cultivate an email list for direct audience engagement.
  • 🎯 Create relevant content to build authority and attract ideal clients.
  • 📊 Key metrics: retention rate and click-through rate.
  • ⚙️ Use online courses to monetize knowledge effectively.
  • 📝 Develop content with a clear transformation statement.

Linea temporale

  • 00:00:00 - 00:05:00

    The video discusses how YouTube is a platform not only for entertainment but also the second largest search engine globally. To generate a sustainable income without needing a large number of views or subscribers, one should teach valuable content. The speaker shares examples of people who earned significant income with few subscribers by teaching niche topics.

  • 00:05:00 - 00:10:00

    The speaker introduces a strategy to make money from day one on YouTube, without relying on AdSense, brand sponsors, or being part of the partner program. This is important as many creators feel burnt out earning less than $1000/month. The strategy is to treat YouTube as a search engine rather than just an entertainment platform.

  • 00:10:00 - 00:15:00

    The traditional method of publishing and hoping for results is ineffective. Instead, one should work with YouTube’s natural function as a search engine. By targeting specific knowledge areas, creators can attract quality and highly-targeted views, making the algorithm work in their favor, thereby gaining control over the process.

  • 00:15:00 - 00:20:00

    To build authority and audience simultaneously, creators must determine what they want to be known for and leverage their credibility and expertise. Random content creation leads to frustration. Instead, focus on algorithm domination by serving an ideal viewer with relevant content to build a dedicated and paying audience.

  • 00:20:00 - 00:25:00

    The video describes the process of starting with search traffic to build a baseline audience through targeted content that addresses specific pain points and FAQs. This foundational audience grows over time, leading to increased engagement and conversion by tapping into YouTube's internal traffic sources.

  • 00:25:00 - 00:30:00

    Emphasizing the importance of monetizing expertise through an online course, the speaker explains how digital products should provide transformation with a clear journey from a 'zero state' to a 'hero state' for clients. This approach leverages YouTube's platform to attract the right audience and convert them into paying customers.

  • 00:30:00 - 00:35:00

    It is highlighted that creators should drive their viewers to an email list, as they do not own YouTube or social platforms. An email list allows direct communication and content promotion, enhancing audience engagement and creating a dependable client base outside of YouTube's algorithm-dependent exposure.

  • 00:35:00 - 00:40:00

    The content scaling funnel is introduced as a method to convert viewers into clients by using varied content at different stages of a customer's journey. The importance of having different types of content like ebooks, webinars, and direct calls to action to cater to cold, warm, and hot leads is discussed.

  • 00:40:00 - 00:45:08

    The video concludes that the success of content relies on relevance and targeted reach. Creating less, but more focused content on YouTube can lead to higher ROI. By leveraging a strategic approach, creators can build authority faster, ensure ongoing growth, and maintain monetization control regardless of algorithm changes.

Mostra di più

Mappa mentale

Mind Map

Domande frequenti

  • How can I generate income on YouTube from the beginning?

    You can generate income by teaching something, leveraging your expertise to attract a targeted audience, and using YouTube's search engine function to reach people interested in paying for your knowledge.

  • Do I need a high number of views or subscribers to earn from YouTube?

    No, focusing on creating quality and targeted content can lead to earnings without a large number of views or subscribers.

  • What is the Publish and Hope method?

    The Publish and Hope method involves putting up content regularly and hoping it generates income, though it often results in working for the algorithm rather than with it.

  • What is algorithm domination?

    Algorithm domination is a strategy that aligns your content with YouTube's search functionalities, allowing you to be discovered by viewers interested in your expertise.

  • Do I need to be part of the Partner Program to earn on YouTube?

    No, the video suggests that relying solely on the Partner Program can be limiting and proposes alternative ways to earn using YouTube.

  • What importance does an email list have in this strategy?

    An email list is crucial for building a personal audience off-platform, which allows direct communication with viewers and potential clients.

  • What is the significance of creating relevant content?

    Relevant content attracts your target audience, teaches the algorithm who to show it to, and positions you as an authority, helping to drive more targeted traffic to your channel.

  • Can small audiences lead to big business according to this strategy?

    Yes, with a focused approach and relevant content, even a small audience can generate significant income.

  • Why is having a transformation statement essential?

    A transformation statement helps define what you want to be known for and guides the creation of content that supports your online program and attracts ideal clients.

  • What are the key metrics for measuring success with this strategy?

    Key metrics include retention rate and click-through rate, which measure how engaging and relevant your content is to viewers.

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Scorrimento automatico:
  • 00:00:00
    every single day from every corner of
  • 00:00:02
    the world there are over three billion
  • 00:00:05
    people typing into the YouTube search
  • 00:00:07
    bar things like how to train my dog or
  • 00:00:09
    how to do your own bookkeeping or how to
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    dance and yes this is an entertainment
  • 00:00:14
    platform but it's still the second
  • 00:00:16
    largest search engine in the world and
  • 00:00:18
    if you want to generate an income off of
  • 00:00:20
    this platform from the beginning you
  • 00:00:21
    need to use it in that way so if we know
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    that over 3 billion people are coming
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    here every single day to learn something
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    what's the most effective or efficient
  • 00:00:32
    way to generate an income that's real
  • 00:00:35
    and sustainable from the beginning
  • 00:00:38
    without a lot of views or subscribers
  • 00:00:40
    teach something for almost a decade now
  • 00:00:43
    I have studied YouTube I've used it
  • 00:00:45
    myself and I've taught thousands of
  • 00:00:47
    people how to turn their channels into a
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    very real and very consistent income
  • 00:00:52
    like Nate who teaches people how to pass
  • 00:00:54
    the Certified Management accountant exam
  • 00:00:56
    and his very first video on his channel
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    generated his first 600 $77 within 2
  • 00:01:01
    hours or solom who teaches German and
  • 00:01:04
    had less than a thousand subscribers
  • 00:01:06
    when she hit her first 10K month or
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    Jeffrey who teaches men how to save
  • 00:01:10
    their relationships and was hitting
  • 00:01:12
    consistent 10K months with less than 700
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    subscribers and now has gone on to
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    generate multiple Millions from his
  • 00:01:19
    channel so in this video I'm going to
  • 00:01:20
    show you the strategy to earn an income
  • 00:01:22
    from YouTube from day one without a ton
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    of views or subscribers any affiliate
  • 00:01:29
    Market marketing without having to have
  • 00:01:31
    brand sponsors and sponsored content and
  • 00:01:34
    most importantly without having to rely
  • 00:01:37
    on the qualifications to get you to be a
  • 00:01:40
    part of the partner
  • 00:01:44
    program none of those things are
  • 00:01:46
    required and why this is really
  • 00:01:48
    important is because if we're looking at
  • 00:01:50
    just these options a recent study
  • 00:01:52
    actually showed that
  • 00:01:54
    48% of content creators are burnt out
  • 00:01:57
    and frustrated because they're
  • 00:01:58
    generating less than $1,000 a month even
  • 00:02:01
    though they're working their butts off
  • 00:02:03
    to try and achieve all of these things
  • 00:02:05
    these can be nice side income if you
  • 00:02:07
    want to leverage them but if you want a
  • 00:02:09
    real full-time income this strategy is
  • 00:02:11
    the most effective way to do so and let
  • 00:02:14
    me tell you if you're solely focused on
  • 00:02:16
    the partner program and generating
  • 00:02:17
    AdSense well I have a Channel of over
  • 00:02:19
    500,000 subscribers and this is how much
  • 00:02:21
    I made from my channel in the last month
  • 00:02:24
    compared to what I made with this
  • 00:02:26
    strategy in the last month so let's get
  • 00:02:29
    into how to turn YouTube
  • 00:02:32
    into a passive income machine before I
  • 00:02:35
    get into these details I have put
  • 00:02:37
    together a free guide on the 10 steps to
  • 00:02:39
    turn your knowledge into a full-time
  • 00:02:41
    income if you want it just comment below
  • 00:02:43
    the video give me the guide and we'll be
  • 00:02:44
    sure to send you over the link to
  • 00:02:46
    download it so really there's kind of
  • 00:02:48
    two ways that people approach YouTube
  • 00:02:49
    and the first way is what I call the
  • 00:02:53
    publish and hope method so this is
  • 00:02:57
    totally normal to tackle it in this way
  • 00:02:59
    which means you're just putting up
  • 00:03:01
    YouTube content and you're consistently
  • 00:03:03
    making that content you're kind of just
  • 00:03:04
    hoping that eventually it's just going
  • 00:03:06
    to magically make you some money or
  • 00:03:08
    generate some AdSense revenue or
  • 00:03:09
    whatever it may be the problem with this
  • 00:03:12
    is that a lot of people want to become a
  • 00:03:13
    content creator because they want that
  • 00:03:15
    creative freedom and they want that time
  • 00:03:16
    Freedom as well and this kind of
  • 00:03:18
    destroys that and what it also does is
  • 00:03:20
    it positions you to
  • 00:03:23
    work
  • 00:03:25
    for
  • 00:03:26
    the
  • 00:03:28
    algorithm because you're constantly
  • 00:03:30
    chasing the algorithm giving you the
  • 00:03:34
    signals you need to actually have
  • 00:03:36
    success with a video and you really
  • 00:03:38
    don't have a ton of control over that
  • 00:03:40
    you can make the best video in the world
  • 00:03:42
    and it may get crickets so the
  • 00:03:44
    alternative to that is
  • 00:03:47
    work with the
  • 00:03:52
    natural
  • 00:03:55
    function of YouTube and I talked about
  • 00:03:59
    this earlier this is a search engine and
  • 00:04:01
    I know that we see these big huge
  • 00:04:03
    creators simply using it to entertain
  • 00:04:05
    but that's a small percentage of
  • 00:04:08
    creators here on YouTube and it's a
  • 00:04:10
    really tough game to play because really
  • 00:04:12
    you're not in control of how the
  • 00:04:14
    algorithm serves up your content who it
  • 00:04:16
    serves it to Etc and it's a really
  • 00:04:17
    really hard road now when you work with
  • 00:04:20
    the natural function of YouTube as a
  • 00:04:22
    search engine and you position yourself
  • 00:04:25
    to be found by people who' be interested
  • 00:04:27
    in paying you for your expert exper and
  • 00:04:30
    your knowledge that puts you in the
  • 00:04:32
    power position what that does it allows
  • 00:04:34
    you to
  • 00:04:36
    make the
  • 00:04:41
    algorithm
  • 00:04:42
    work
  • 00:04:44
    for you so you become the boss and no
  • 00:04:48
    longer is the algorithm the boss of you
  • 00:04:50
    and this doesn't require you to have a
  • 00:04:52
    ton of views it requires you to have
  • 00:04:53
    really quality targeted views and
  • 00:04:56
    subscribers which completely flips the
  • 00:04:58
    game on its head and gives you so much
  • 00:05:01
    of your time energy resources and power
  • 00:05:03
    back so really the strategy behind this
  • 00:05:07
    is first and foremost what do you want
  • 00:05:10
    to be known for and what's the thing
  • 00:05:11
    that you can talk about with a sense of
  • 00:05:13
    credibility and experience and expertise
  • 00:05:15
    behind you and that is what you're going
  • 00:05:17
    to build Authority in inside of the
  • 00:05:19
    algorithm what that does is it also
  • 00:05:21
    builds your audience so it's Authority
  • 00:05:23
    and audience at the exact same time
  • 00:05:25
    which positions you in a really really
  • 00:05:27
    solid place to consistently be
  • 00:05:29
    discovered by new folks who would
  • 00:05:31
    actually want to pay you for your
  • 00:05:32
    knowledge so we're going to talk more
  • 00:05:34
    about how you actually monetize your
  • 00:05:35
    knowledge and sell it a little bit later
  • 00:05:37
    but these are kind of the basics that
  • 00:05:39
    you need to know before we dig in okay
  • 00:05:40
    so let's talk about how most people um
  • 00:05:44
    get themselves into what I call the
  • 00:05:45
    hamster wheel on YouTube of just
  • 00:05:47
    constant content creation and a lot of
  • 00:05:50
    frustration so what it looks like is you
  • 00:05:54
    create
  • 00:05:57
    random content
  • 00:06:00
    which leads to creating
  • 00:06:03
    more random
  • 00:06:05
    content and nothing works this leads to
  • 00:06:08
    crickets and it just creates the
  • 00:06:11
    self-fulfilling hamster wheel of you
  • 00:06:13
    nonstop creating content and hoping that
  • 00:06:15
    one of them is going to hit why I call
  • 00:06:17
    this hamster wheel is ultimately because
  • 00:06:20
    you're really just guessing you're
  • 00:06:21
    guessing and you're hoping as I said
  • 00:06:22
    earlier that one of these pieces of
  • 00:06:24
    content is going to hit but even when it
  • 00:06:26
    hits what does that really mean because
  • 00:06:28
    generally it's not going to bring in a
  • 00:06:29
    ton of income for you and it's not going
  • 00:06:30
    to really allow you to sustain the work
  • 00:06:32
    and the time and the energy that you're
  • 00:06:34
    putting into creating this content so
  • 00:06:36
    the other way to approach
  • 00:06:38
    it is what I call algorithm domination
  • 00:06:41
    so algorithm domination follows a very
  • 00:06:44
    specific strategy and it creates the
  • 00:06:47
    opposite of that hamster wheel it
  • 00:06:49
    actually creates this engine that fuels
  • 00:06:51
    your growth and your Authority building
  • 00:06:53
    so ultimately it has to start with who
  • 00:06:55
    are you trying to serve
  • 00:06:57
    so ideal
  • 00:07:00
    viewer who is the person who's going be
  • 00:07:02
    most interested in what you have to say
  • 00:07:04
    from there this is the probably the
  • 00:07:06
    biggest word I need you to remember from
  • 00:07:08
    this
  • 00:07:09
    video
  • 00:07:12
    relevant
  • 00:07:14
    content we need to make sure that any
  • 00:07:17
    content you create is not random it's
  • 00:07:18
    relevant and it feeds back to this ideal
  • 00:07:21
    viewer and it's exactly what they want
  • 00:07:23
    to see and hear and learn from you
  • 00:07:26
    because what does that do it starts to
  • 00:07:29
    teach the algorithm oh okay this channel
  • 00:07:33
    is about this and they're trying to
  • 00:07:34
    reach this kind of person and so what
  • 00:07:36
    that does is then the algorithm actually
  • 00:07:38
    knows what the heck to do with your
  • 00:07:39
    videos and your channel and you're not
  • 00:07:40
    kind of fighting this uphill battle with
  • 00:07:42
    each piece of content you post you're
  • 00:07:43
    actually going oh I know exactly who
  • 00:07:45
    this is made for and I know I'm starting
  • 00:07:47
    to build a little audience around that
  • 00:07:49
    and the algorithm is starting to
  • 00:07:51
    understand who you want to reach so then
  • 00:07:52
    it starts to work for you as I mentioned
  • 00:07:54
    earlier and it starts to serve your
  • 00:07:55
    content out
  • 00:07:57
    using its internal traffic sources so
  • 00:08:00
    we'll talk more about this later but
  • 00:08:02
    that those are things like browse
  • 00:08:04
    suggested and search traffic sources and
  • 00:08:06
    I think the big takeaway from
  • 00:08:08
    understanding why this works so well is
  • 00:08:09
    because especially in the beginning of
  • 00:08:12
    when you were starting to grow a channel
  • 00:08:14
    this is a harsh truth but it's true no
  • 00:08:18
    one
  • 00:08:19
    cares no one cares about your channel no
  • 00:08:22
    one cares about your content someone
  • 00:08:24
    told me the other day they're like my
  • 00:08:25
    mom won't even watch my YouTube videos
  • 00:08:26
    and that's the truth so what you have to
  • 00:08:28
    do is you have to make people care and
  • 00:08:31
    following this strategy and knowing who
  • 00:08:33
    you're actually trying to reach it works
  • 00:08:35
    in your favor and so the process of this
  • 00:08:38
    is we need to focus on that search
  • 00:08:39
    traffic first and foremost so what this
  • 00:08:41
    looks like is I kind of call it the
  • 00:08:43
    hockey stick of growth so you have your
  • 00:08:45
    first couple of videos I usually
  • 00:08:47
    recommend like your first eight videos
  • 00:08:48
    or really test videos because ultimately
  • 00:08:50
    we have to put content out in order to
  • 00:08:53
    know what works and what doesn't but in
  • 00:08:55
    those first test videos we need to make
  • 00:08:57
    make sure that we know who we're trying
  • 00:08:59
    to reach each and making relevant
  • 00:09:00
    content for them so this little engine
  • 00:09:02
    can start to work from the beginning and
  • 00:09:06
    once you understand okay we have a bit
  • 00:09:08
    of a baseline here we know kind of the
  • 00:09:09
    data that we're collecting we know which
  • 00:09:11
    videos are working which videos aren't
  • 00:09:13
    which one videos are generating
  • 00:09:14
    engagement then you start to focus on
  • 00:09:18
    search traffic so that is the first
  • 00:09:21
    focus on your YouTube channel so that
  • 00:09:23
    means you're making content that
  • 00:09:24
    addresses pain points FAQs Etc I'm going
  • 00:09:26
    to dig more into this strategy a little
  • 00:09:27
    bit later and from there what it
  • 00:09:30
    does is you start to build a little
  • 00:09:32
    Baseline of audience members these are
  • 00:09:35
    audience members if you were wondering
  • 00:09:36
    what I was drawing here so you start to
  • 00:09:38
    build this little Baseline of audience
  • 00:09:40
    members and they're finding you through
  • 00:09:42
    the search result so they're sitting
  • 00:09:44
    there typing into the search bar as I
  • 00:09:46
    said earlier and they're finding you
  • 00:09:48
    with a helpful answer a valuable video
  • 00:09:50
    you're becoming a thought leader and an
  • 00:09:51
    authority even if you're starting from
  • 00:09:53
    scratch if you have good valuable
  • 00:09:54
    content people will listen so they're
  • 00:09:57
    seeking out your help and advice
  • 00:10:00
    they find you through search results and
  • 00:10:02
    then what happens is they start to
  • 00:10:03
    subscribe then when you put out more
  • 00:10:05
    content your content becomes suggested
  • 00:10:09
    to that original audience and this is
  • 00:10:12
    where things get really interesting as
  • 00:10:14
    long as we focus on relevant content and
  • 00:10:17
    you don't go off path and post something
  • 00:10:20
    random what happens from
  • 00:10:23
    here is you start to tap into browse
  • 00:10:26
    traffic and all three traffic sources
  • 00:10:30
    working out once for you so what this
  • 00:10:32
    does is it means that every time you
  • 00:10:34
    post a video not only is this initial
  • 00:10:36
    audience getting suggested your your
  • 00:10:38
    content but you're also then getting
  • 00:10:40
    pushed on the homepage to relevant ideal
  • 00:10:43
    viewers through the traffic sources not
  • 00:10:46
    through your own doing but the algorithm
  • 00:10:48
    is actually starting to work for you so
  • 00:10:50
    that gives you an understanding of how
  • 00:10:52
    the actual process works in detail but
  • 00:10:55
    this also brings me to the number one ru
  • 00:10:59
    of
  • 00:11:00
    monetizing from day one as a reminder if
  • 00:11:03
    you want my free guide on the 10 steps
  • 00:11:05
    to turn your existing knowledge into a
  • 00:11:06
    full-time income online comment below
  • 00:11:08
    with give me the guide and we'll send
  • 00:11:10
    you the link so I mentioned earlier
  • 00:11:12
    people want to pay for your expertise
  • 00:11:14
    but you're probably thinking but if I'm
  • 00:11:15
    putting out free content why would they
  • 00:11:16
    pay well there's a lot of
  • 00:11:18
    reasons um that I've talked about in
  • 00:11:20
    past videos but honestly we're in a day
  • 00:11:22
    and age where there is an information
  • 00:11:23
    overload so people are really seeking
  • 00:11:25
    out experts they're seeking out people
  • 00:11:27
    who know what they're talking about and
  • 00:11:28
    have a lot of credibility so if you can
  • 00:11:30
    position yourself to be found as I just
  • 00:11:32
    spoke about there is a lot of trust
  • 00:11:34
    built there and you can only teach so
  • 00:11:37
    much through YouTube content the real
  • 00:11:39
    transformation happens with an actual
  • 00:11:41
    blueprint road map and method that is
  • 00:11:43
    packaged so that is how we can actually
  • 00:11:46
    monetize your knowledge from YouTube
  • 00:11:48
    without having to rely on those other
  • 00:11:49
    sources like AdSense and Affiliates and
  • 00:11:51
    all those things
  • 00:11:54
    so I'm gonna I was going to write it out
  • 00:11:56
    but we're just going to make it small
  • 00:11:57
    online course is what that stands for
  • 00:11:59
    the um online course and then from
  • 00:12:05
    there what am I doing ideal there we go
  • 00:12:09
    ideal
  • 00:12:11
    viewer which spoiler alert that is
  • 00:12:14
    also
  • 00:12:16
    customer and then from there we're
  • 00:12:19
    actually going to create a price point
  • 00:12:22
    for this so your productized knowledge
  • 00:12:24
    which is your online course we're going
  • 00:12:25
    to create a price point for this that is
  • 00:12:27
    based on the value of the outcome
  • 00:12:29
    so if you're wondering about creating a
  • 00:12:32
    digital product or an online course at
  • 00:12:33
    the bare minimum and this is what I've
  • 00:12:36
    been doing for a long time and pairing
  • 00:12:38
    together YouTube plus online
  • 00:12:42
    course the online course has to do
  • 00:12:44
    something where it takes your client on
  • 00:12:46
    what we call the ideal client Journey so
  • 00:12:48
    it really takes them from this zero
  • 00:12:50
    state to this hero state so the price of
  • 00:12:53
    your program needs to be based on the
  • 00:12:54
    hero State and that's really based on a
  • 00:12:56
    transformation and it's not just you
  • 00:12:57
    providing a bunch of information that's
  • 00:12:59
    why it's really hard to monetize your
  • 00:13:00
    knowledge on YouTube alone because
  • 00:13:03
    there's so much information out there
  • 00:13:05
    and it's a sea of information so when
  • 00:13:07
    you can actually create something that
  • 00:13:09
    transforms people then you have the you
  • 00:13:12
    know ability to charge based on the
  • 00:13:15
    outcome they're going to achieve from
  • 00:13:16
    following that road mapap from following
  • 00:13:18
    that blueprint but you're leveraging
  • 00:13:20
    YouTube to sort of position yourself as
  • 00:13:22
    your as the expert and get them in the
  • 00:13:24
    door so I've talked about two really
  • 00:13:26
    really important factors here that are
  • 00:13:27
    really the base of this actually working
  • 00:13:28
    as as a strategy and it was the
  • 00:13:32
    what you want to be known for and
  • 00:13:36
    who you want to reach so that's your
  • 00:13:38
    ideal viewer and once we understand
  • 00:13:41
    these things everything else becomes a
  • 00:13:42
    lot easier because every single video
  • 00:13:44
    you make needs to be directly reflective
  • 00:13:47
    and relevant to those two factors so a
  • 00:13:49
    really easy way to position this is to
  • 00:13:51
    come up with what we call your
  • 00:13:52
    transformation statement which is
  • 00:13:54
    ultimately the Baseline of what you're
  • 00:13:55
    going to create your online course
  • 00:13:56
    around so it's simply put as this
  • 00:13:59
    I
  • 00:14:00
    help ideal client at their zero State go
  • 00:14:06
    from zero state to Hero state so
  • 00:14:12
    that they
  • 00:14:15
    can there we go uh achieve desired
  • 00:14:18
    feelings and outcomes related to getting
  • 00:14:21
    to that hero state so if you can just
  • 00:14:23
    fill in these blanks this is the very
  • 00:14:24
    basis of creating content content that's
  • 00:14:26
    actually going to bring in relev ideal
  • 00:14:29
    clients for this online program and this
  • 00:14:32
    really speaks to the fact that a very
  • 00:14:34
    small audience with those examples that
  • 00:14:36
    I shared at the beginning of the video a
  • 00:14:37
    very small audience can really create a
  • 00:14:40
    big business because
  • 00:14:42
    one view can equal one client for your
  • 00:14:48
    online program so that turns it from you
  • 00:14:52
    sort of waiting to monetize your channel
  • 00:14:55
    and your content to being in full
  • 00:14:57
    control from the very very beginning and
  • 00:15:00
    why this is so vital for you to know
  • 00:15:02
    especially in terms of that flywheel
  • 00:15:03
    that we just talked about is that if
  • 00:15:06
    your ideal viewer is subscribing for a
  • 00:15:09
    certain kind of content on a certain
  • 00:15:12
    topic that's what they're going to want
  • 00:15:14
    to watch more of so where people go
  • 00:15:16
    sideways and South with this and it
  • 00:15:18
    doesn't work very well is they start to
  • 00:15:21
    unfortunately create random content that
  • 00:15:23
    just doesn't appeal to the ideal viewer
  • 00:15:25
    anymore and it's pretty simple if you
  • 00:15:26
    have content pieces that you know
  • 00:15:29
    generate High retention on them meaning
  • 00:15:31
    people are watching the whole video and
  • 00:15:32
    you're getting really good feedback and
  • 00:15:34
    signals to say that people are engaging
  • 00:15:36
    with it that's a huge clue as to the
  • 00:15:38
    kinds of topics you want to make moving
  • 00:15:40
    forward to further build your Authority
  • 00:15:41
    and attract even more of these ideal
  • 00:15:43
    viewers but the problem is if you start
  • 00:15:45
    creating random content it's going to
  • 00:15:47
    kill the all the momentum and it's going
  • 00:15:49
    to really not allow you to ultimately
  • 00:15:51
    monetize the the knowledge that you have
  • 00:15:53
    in this way so we always want to feed
  • 00:15:56
    that flywheel the right flywheel not the
  • 00:15:58
    hamster wheel so from there I want to
  • 00:16:00
    talk about something that's vitally
  • 00:16:01
    important which you might have had some
  • 00:16:03
    Clues to thus far but you do not own
  • 00:16:06
    YouTube so ultimately you don't own the
  • 00:16:09
    algorithm you have no control over the
  • 00:16:11
    algorithm on really any social platform
  • 00:16:13
    which is why an email list is crucial to
  • 00:16:16
    your success in growing any kind of
  • 00:16:18
    online business so at the very bare
  • 00:16:21
    minimum when you're creating relevant
  • 00:16:23
    content to your ideal viewer you
  • 00:16:27
    absolutely have to be driving those
  • 00:16:29
    viewers to an email list because what
  • 00:16:32
    that allows you to do is it allows you
  • 00:16:34
    to build your own audience off of the
  • 00:16:36
    platform so what that does is it creates
  • 00:16:39
    this really incredible process that
  • 00:16:41
    every time you have a new video you have
  • 00:16:43
    a built-in audience you're not sitting
  • 00:16:44
    there waiting for the algorithm to push
  • 00:16:45
    your content to people you actually can
  • 00:16:47
    send your email list to your video and
  • 00:16:50
    what do you think that does well these
  • 00:16:52
    people are hyper targeted because we're
  • 00:16:53
    making relevant content for that ideal
  • 00:16:55
    viewer therefore every video you create
  • 00:16:58
    is pretty darn interesting to them so
  • 00:16:59
    then they're going to click on the link
  • 00:17:01
    from the email go to the YouTube video
  • 00:17:02
    give it a like subscribe if they haven't
  • 00:17:04
    yet leave a comment and that tells
  • 00:17:07
    YouTube wow this person really knows
  • 00:17:09
    what they're talking about they're
  • 00:17:10
    getting a ton of engagement on their
  • 00:17:11
    videos and it's quality engagement we
  • 00:17:13
    should start pushing their videos out
  • 00:17:15
    more to more ideal viewers which brings
  • 00:17:16
    you in potentially more clients and
  • 00:17:18
    customers so how do you get people onto
  • 00:17:20
    your email list well there are a bunch
  • 00:17:22
    of ways to do this but in the very
  • 00:17:24
    beginning even just setting up one of
  • 00:17:26
    the first things that I did was just
  • 00:17:27
    setting up a very simple PDF checklist
  • 00:17:30
    that was relevant to the content that I
  • 00:17:32
    was creating so that's an easy step for
  • 00:17:34
    you to just create a PDF you could do it
  • 00:17:36
    in something like canva or even in
  • 00:17:38
    keynote or PowerPoint turn it into a PDF
  • 00:17:41
    and then just create a simple landing
  • 00:17:42
    page that people can go to type in their
  • 00:17:43
    email address and then they get the lead
  • 00:17:46
    magnet in return through their email
  • 00:17:48
    from there they're on your list and then
  • 00:17:50
    you can continue to nurture them with
  • 00:17:52
    value and also you can position yourself
  • 00:17:54
    as a further Authority for them to make
  • 00:17:56
    them more incentivized and to build more
  • 00:17:58
    trust with with you to become a part of
  • 00:18:00
    your paid offer or your paid online
  • 00:18:02
    program so really to sum this up what
  • 00:18:05
    you need to know is you have to have
  • 00:18:06
    your
  • 00:18:08
    content plus a call to action from the
  • 00:18:13
    beginning and even if you have nothing
  • 00:18:14
    to sell right now that's okay if you are
  • 00:18:17
    creating content at the bare minimum
  • 00:18:18
    start building this email list because
  • 00:18:20
    when you do have something to sell
  • 00:18:21
    you'll actually have people to sell it
  • 00:18:23
    to and not have to rely on the algorithm
  • 00:18:25
    to show you to the right people and if
  • 00:18:27
    you want to see this sort of like chunk
  • 00:18:28
    L out and exactly how it flows is we go
  • 00:18:31
    from the
  • 00:18:33
    video to the
  • 00:18:35
    CTA which gets people to click a link
  • 00:18:38
    which gets them their freebie of
  • 00:18:40
    whatever that may be so let's say it's a
  • 00:18:42
    lead
  • 00:18:43
    magnet which could be you know a
  • 00:18:45
    checklist a PDF an ebook Etc once they
  • 00:18:48
    then download that lead magnet they're
  • 00:18:50
    on your email list so they're going to
  • 00:18:51
    start getting emails sent to them and
  • 00:18:54
    one of those emails is going to be your
  • 00:18:56
    YouTube video every week which again
  • 00:18:57
    just continues to your Authority with
  • 00:18:59
    this audience that you actually own and
  • 00:19:02
    is your biggest asset in your online
  • 00:19:03
    business and from there eventually
  • 00:19:06
    you're going to get to a place where if
  • 00:19:07
    they aren't incentivized to become a
  • 00:19:09
    part of your online program right away
  • 00:19:12
    because you're continuing to nurture
  • 00:19:13
    them at some point you'll have another
  • 00:19:15
    CTA
  • 00:19:16
    to work with
  • 00:19:20
    you and why this work so well is because
  • 00:19:24
    once they've gone through this whole
  • 00:19:25
    process they are so warm and warmed up
  • 00:19:29
    and nurtured to have enough trust in you
  • 00:19:32
    to go yeah I think this is the person I
  • 00:19:34
    want to work with because you're not
  • 00:19:35
    just going straight from a stranger on
  • 00:19:37
    the street asking them to buy what you
  • 00:19:39
    have to sell to you actually start to
  • 00:19:41
    build a relationship with them through
  • 00:19:42
    this constant communication and constant
  • 00:19:44
    value ad which makes it a lot easier to
  • 00:19:47
    turn these strangers who discover you on
  • 00:19:49
    YouTube through search or suggested or
  • 00:19:50
    browse
  • 00:19:52
    into paying clients so let's talk a
  • 00:19:55
    little bit more in depth about what it
  • 00:19:57
    actually looks like to convert strangers
  • 00:19:59
    into potential clients and we call
  • 00:20:03
    [Applause]
  • 00:20:04
    this content scaling funnel or the
  • 00:20:07
    YouTube scaling funnel and so to
  • 00:20:11
    conceptualize this if we're at the top
  • 00:20:13
    here and we're bringing somebody all the
  • 00:20:16
    way down here it's going to be a longer
  • 00:20:19
    sales cycle for that person to become a
  • 00:20:21
    client from stranger to client so you
  • 00:20:24
    want to think about the the sales
  • 00:20:26
    happening at the bottom so in some cases
  • 00:20:29
    this makes a lot of sense so if it's
  • 00:20:31
    more of a cold lead meaning somebody who
  • 00:20:35
    doesn't really know why they would need
  • 00:20:37
    your expertise or your knowledge or help
  • 00:20:39
    of any kind but they kind of are in the
  • 00:20:42
    realm of starting to do a little bit of
  • 00:20:43
    research especially on YouTube we want
  • 00:20:45
    to serve them something that's valuable
  • 00:20:47
    but not taking them directly to the sale
  • 00:20:49
    because that's not going to make any
  • 00:20:50
    sense and they're not ready for it
  • 00:20:51
    they're not at the point in their
  • 00:20:53
    customer Journey where that would make
  • 00:20:54
    sense so the best thing to offer
  • 00:20:56
    somebody at this stage is really an
  • 00:20:58
    ebook
  • 00:20:59
    you know checklist PDF Etc something
  • 00:21:01
    that's a a low barrier to entry and not
  • 00:21:04
    super intensive for them to have to go
  • 00:21:06
    through because their commitment level
  • 00:21:08
    at this at this stage is is low whereas
  • 00:21:11
    the middle of the funnel is
  • 00:21:12
    warmer they're not hot yet but they're
  • 00:21:15
    warmer they're kind of like dipping
  • 00:21:16
    their toe in and feeling out the water
  • 00:21:19
    they're a little more advanced in their
  • 00:21:20
    research they know that they're seeking
  • 00:21:22
    out some kind of a solution but they're
  • 00:21:23
    still in the middle part of their
  • 00:21:25
    customer Journey so at this stage what
  • 00:21:26
    makes a ton of sense is to br with a
  • 00:21:29
    webinar training of some kind which is
  • 00:21:30
    just a video training that's super in-
  • 00:21:32
    depth on your method and that warms them
  • 00:21:35
    up and educates them as to why they
  • 00:21:36
    should become a buyer and their journey
  • 00:21:39
    to becoming a buyer is much shorter now
  • 00:21:41
    a hot weed is here at the bottom and
  • 00:21:43
    you'll notice that it gets goes from
  • 00:21:45
    bigger to smaller and the reason is is
  • 00:21:47
    because your hottest leads it's going to
  • 00:21:49
    be a much smaller group of people that
  • 00:21:51
    are really at that place where they're
  • 00:21:52
    like I am ready for help I am ready to
  • 00:21:54
    buy I'm ready to become a client and
  • 00:21:56
    actually do the work but even though
  • 00:21:58
    it's small it's really really really
  • 00:22:01
    important so this person is pretty much
  • 00:22:02
    ready to go right to buy so for this
  • 00:22:05
    person you can give them your conversion
  • 00:22:06
    call to action what I mean by that it
  • 00:22:08
    could be a buy button it could be apply
  • 00:22:11
    for a strategy session it could be
  • 00:22:12
    getting on a call with you or your team
  • 00:22:15
    to potentially become a client but you
  • 00:22:17
    can make their journey to sale a lot
  • 00:22:19
    shorter because they actually are in
  • 00:22:23
    pain they have
  • 00:22:26
    urgency and most important importantly
  • 00:22:28
    they have intent and that is the key to
  • 00:22:31
    YouTube it is an intent based platform
  • 00:22:34
    if you think about paid advertising of
  • 00:22:36
    any kind it's kind of popping up when
  • 00:22:38
    you least expect it whereas on YouTube
  • 00:22:41
    people are actually sitting there and
  • 00:22:42
    typing into the search bar to find
  • 00:22:44
    solutions to their problems and answers
  • 00:22:46
    to their questions so their intent is
  • 00:22:49
    very high in finding a solution which is
  • 00:22:52
    why it makes the leads on YouTube really
  • 00:22:54
    really warm and also they tend to be
  • 00:22:57
    extremely hot so that Sal cycle tends to
  • 00:22:59
    be really really short to go from the
  • 00:23:01
    content the free content to becoming a
  • 00:23:04
    paid member of your program and that
  • 00:23:06
    allows us to really understand okay
  • 00:23:08
    obviously the content has to be good
  • 00:23:10
    right so I think a big key to this is
  • 00:23:12
    understanding that the content itself
  • 00:23:14
    when I say it needs to be good it's not
  • 00:23:15
    that it has to have high production
  • 00:23:17
    value by any means my videos for a very
  • 00:23:19
    long time it was me sitting in front of
  • 00:23:20
    a webcam and a window and that worked
  • 00:23:23
    very well in implementing this entire
  • 00:23:25
    strategy so it's more so about the value
  • 00:23:28
    of what you're saying in your videos
  • 00:23:29
    needs to be super high and again super
  • 00:23:31
    relevant to the person who's in that
  • 00:23:33
    place where they're seeking out a
  • 00:23:34
    solution so this brings me to what we
  • 00:23:37
    call cracking the code on YouTube so
  • 00:23:38
    being on this platform for so long now
  • 00:23:41
    and working with thousands of people to
  • 00:23:42
    develop this
  • 00:23:44
    strategy it comes down to
  • 00:23:48
    Content
  • 00:23:54
    optimization development
  • 00:23:59
    and
  • 00:24:02
    expansion and each of these phases has
  • 00:24:04
    to go in this order so the content is
  • 00:24:06
    first and foremost and really this comes
  • 00:24:08
    down to what's the niche you're in and
  • 00:24:09
    again it's that who you are trying to
  • 00:24:12
    reach and what you want to be known for
  • 00:24:16
    that's the key to creating content that
  • 00:24:18
    is actually going to appeal to people
  • 00:24:19
    who are going to become potential buyers
  • 00:24:21
    and when you do this right the really
  • 00:24:23
    cool thing is that it means less content
  • 00:24:26
    and more potential opportunity and more
  • 00:24:28
    po potential clients and customers so I
  • 00:24:29
    really only make three videos a month
  • 00:24:31
    and that's kind of been the case for a
  • 00:24:32
    long time now because I know the intent
  • 00:24:34
    behind each piece of content is so clear
  • 00:24:37
    and I know exactly who I'm making it for
  • 00:24:39
    that I generally get a really high Roi
  • 00:24:42
    return on investment from the time I
  • 00:24:43
    spend creating content whereas a lot of
  • 00:24:46
    people who are kind of in that hamster
  • 00:24:47
    wheel I talked about earlier they're
  • 00:24:49
    just constantly creating content and
  • 00:24:51
    spiraling without actually getting
  • 00:24:52
    anything from it so first comes content
  • 00:24:55
    what's the niche who you're trying to
  • 00:24:56
    attract what do you want to be known for
  • 00:24:58
    that's really at the basis of it and I'm
  • 00:24:59
    going to talk more about um specifically
  • 00:25:03
    how to pick topics in just a second and
  • 00:25:04
    like the formula to do so but I think
  • 00:25:07
    what's important here is that you want
  • 00:25:09
    to be a big fish in a small pond so you
  • 00:25:12
    want to think about it in terms of
  • 00:25:14
    you're not going after this huge market
  • 00:25:17
    and trying to be seen in amongst a ton
  • 00:25:19
    of competition on YouTube we have to
  • 00:25:21
    find your unique angle and your unique
  • 00:25:23
    Niche to really dominate in and that's
  • 00:25:25
    where that transformation statement I
  • 00:25:26
    mentioned earlier is crucially important
  • 00:25:29
    so really it it looks like this there's
  • 00:25:30
    the
  • 00:25:31
    industry which could be let's say like
  • 00:25:34
    health and wellness and then there's the
  • 00:25:39
    market which would be let's say
  • 00:25:42
    Fitness and then there's the niche and
  • 00:25:45
    the niche is what we're trying to focus
  • 00:25:47
    on when we're creating content and that
  • 00:25:49
    could be like
  • 00:25:51
    high-intensity training so going after
  • 00:25:55
    the industry on YouTube or the market is
  • 00:25:57
    going to put you in a of competition
  • 00:25:59
    identifying a unique Niche and angle for
  • 00:26:01
    yourself which is based on your own
  • 00:26:03
    unique experience and expertise that's
  • 00:26:05
    what's going to position you to stand
  • 00:26:06
    out and become a big fish in a very
  • 00:26:08
    small pond and build your Authority
  • 00:26:10
    quite quickly and then comes
  • 00:26:11
    optimization so when it comes to
  • 00:26:13
    optimization what I mean by that is
  • 00:26:14
    really how are you going to package the
  • 00:26:16
    video so you have to actually think
  • 00:26:17
    through what makes somebody click on a
  • 00:26:20
    YouTube video so the biggest pieces of
  • 00:26:22
    optimization are a thumbnail that's
  • 00:26:24
    going to make your ideal viewer click on
  • 00:26:27
    it and a title that's hyper relevant to
  • 00:26:30
    what they're searching out and seeking
  • 00:26:32
    because there's a lot of options out
  • 00:26:34
    there so yours needs to stand out as the
  • 00:26:37
    most relevant option for them to click
  • 00:26:39
    on and I'll talk in more detail about
  • 00:26:41
    the specific metrics associated with
  • 00:26:43
    these things a little bit later in the
  • 00:26:44
    video so that you have an idea of what
  • 00:26:46
    you're aiming for and then when it comes
  • 00:26:47
    to development that really means the
  • 00:26:49
    development of the content so before we
  • 00:26:51
    even make the piece of content we got to
  • 00:26:52
    focus on these two pieces right here
  • 00:26:54
    when it comes to development it means
  • 00:26:56
    you need to create the content and
  • 00:26:57
    create the the script in a way that's
  • 00:26:59
    different than what you see from
  • 00:27:00
    entertainment channels and the biggest
  • 00:27:03
    piece of this is you need to focus on
  • 00:27:05
    retention and again I'll give you
  • 00:27:06
    specific metrics for this a little bit
  • 00:27:08
    later in the video but how you get high
  • 00:27:10
    retention in developing your script or
  • 00:27:12
    your content in it in and of itself is
  • 00:27:15
    you look at the intro first so a lot of
  • 00:27:18
    times on YouTube people will just talk
  • 00:27:19
    and talk and talk and then get to the
  • 00:27:21
    point of what they're talking about
  • 00:27:22
    people click off because why it's an
  • 00:27:25
    intent based platform so if it's
  • 00:27:28
    stranger on the Internet is seeking out
  • 00:27:29
    let's say how to train their dog and
  • 00:27:31
    they click on a video that comes up in
  • 00:27:33
    the search result and the the person in
  • 00:27:35
    the video is going on and on about who
  • 00:27:36
    they are and their day and their morning
  • 00:27:39
    and random things that person doesn't
  • 00:27:41
    have time and they don't care because
  • 00:27:42
    they don't have any loyalty to you
  • 00:27:44
    they're going to click off and go to the
  • 00:27:45
    next person who answers it quickly so
  • 00:27:46
    you have to think about it from that
  • 00:27:48
    perspective we are trying to reach
  • 00:27:49
    strangers on the internet we're not
  • 00:27:51
    trying to have this like base that
  • 00:27:53
    already knows us because that's not
  • 00:27:55
    going to allow you to really expand your
  • 00:27:57
    reach and your expertise on a much
  • 00:27:58
    bigger scale and level so the intro of
  • 00:28:01
    your video needs to be as efficient and
  • 00:28:04
    tight as possible and really what that
  • 00:28:06
    looks like is you need to hook people
  • 00:28:08
    provide them with the clarity around the
  • 00:28:10
    outcome you're going to give them from
  • 00:28:11
    that video provide them with credibility
  • 00:28:12
    of why you know what you're talking
  • 00:28:14
    about and then dig right in dig right
  • 00:28:16
    into the content so that they don't
  • 00:28:18
    click off they watch the whole video you
  • 00:28:20
    get high retention and it sends signals
  • 00:28:22
    to the algorithm to say push this piece
  • 00:28:24
    of content out to more people like this
  • 00:28:26
    and then that brings in more ideal
  • 00:28:27
    viewers and potential customers and
  • 00:28:28
    clients and then the final piece is
  • 00:28:30
    expansion so this piece is missed so
  • 00:28:33
    often but what this means is you need to
  • 00:28:35
    take this very important piece of
  • 00:28:37
    content this content that you've thought
  • 00:28:39
    through a lot you've gone through all
  • 00:28:40
    these faces and then you need to expand
  • 00:28:43
    it on other platform so that means
  • 00:28:45
    sending it out to the email
  • 00:28:47
    list that is super important you're
  • 00:28:49
    starting to build a list of people who
  • 00:28:50
    will actually give a crap about this
  • 00:28:52
    video so send it to them so they
  • 00:28:54
    actually watch it and give you positive
  • 00:28:56
    signals and you want to send it to any
  • 00:28:58
    social platforms that you have Instagram
  • 00:29:00
    Tik Tok Facebook LinkedIn post it on
  • 00:29:03
    other platforms so that you can expand
  • 00:29:06
    your reach outside of just the algorithm
  • 00:29:08
    on YouTube to give you even more
  • 00:29:10
    attention on that video from ideal
  • 00:29:13
    viewers who care about it which is going
  • 00:29:15
    to again allow the internal traffic
  • 00:29:17
    sources on YouTube to reach more of
  • 00:29:19
    those like-minded people without you
  • 00:29:20
    having to put in as much effort so we
  • 00:29:22
    have to make sure that we check off that
  • 00:29:24
    part of the process as well now there's
  • 00:29:26
    a lot more to each of these steps but at
  • 00:29:28
    the base level this is what you need to
  • 00:29:30
    know to really develop content in the
  • 00:29:32
    right way and to get the most out of the
  • 00:29:34
    videos you're creating because you're
  • 00:29:35
    putting effort into them so let's talk
  • 00:29:36
    about how to create content that
  • 00:29:38
    actually converts how do you pick the
  • 00:29:39
    right topics what are the video topics
  • 00:29:40
    that we want to focus
  • 00:29:42
    on but before I get into this I did want
  • 00:29:44
    to remind you that if you do want the
  • 00:29:46
    guide with the 10 steps on monetizing
  • 00:29:48
    your knowledge online comment below with
  • 00:29:50
    give me the guide and we'll send you the
  • 00:29:52
    direct link to download it for free so
  • 00:29:55
    how do you create content that actually
  • 00:29:57
    converts wordss first and foremost we
  • 00:30:00
    talked about this earlier it's relevancy
  • 00:30:01
    of topics but what does that actually
  • 00:30:02
    break down to well what are the
  • 00:30:06
    problems facing that most ideal viewer
  • 00:30:10
    if you think about the content scaling
  • 00:30:12
    funnel that I talked about earlier let's
  • 00:30:14
    talk about this person who's down here
  • 00:30:15
    so what is the most relevant content for
  • 00:30:18
    that person this is the content that's
  • 00:30:20
    going to convert the best it's going to
  • 00:30:22
    bring in the smallest amount of viewers
  • 00:30:24
    and subscribers but those viewers and
  • 00:30:26
    subscribers are going to be extremely
  • 00:30:27
    relevant and extremely hot so they are
  • 00:30:30
    going to be more likely to become buyers
  • 00:30:32
    and clients of your actual paid program
  • 00:30:34
    so what are the problems they're facing
  • 00:30:36
    what are their pain
  • 00:30:37
    points and again there are ways to
  • 00:30:39
    figure this out without having to Rack
  • 00:30:41
    your brain on this but as I'm saying
  • 00:30:42
    this I want you to think through what
  • 00:30:44
    are some of the things that they're
  • 00:30:45
    facing and then a really easy thing is
  • 00:30:47
    what are some of the FAQs that they
  • 00:30:49
    commonly have or come to you for advice
  • 00:30:51
    on um and also if you look
  • 00:30:55
    at relevant channels
  • 00:31:00
    that may have a similar audience to who
  • 00:31:02
    you're trying to appeal to what's the
  • 00:31:03
    content that's getting the highest level
  • 00:31:05
    of Engagement not necessarily views but
  • 00:31:07
    really qualitative engagement meaning
  • 00:31:08
    people commenting in- depth in the
  • 00:31:10
    comment section those are all very good
  • 00:31:12
    Clues so when it comes to the problems
  • 00:31:14
    pain points these FAQs Etc first of all
  • 00:31:16
    you need to look at your own experience
  • 00:31:18
    and you need to look at the journey that
  • 00:31:20
    you're going to take your ideal client
  • 00:31:21
    on in your um in your online program so
  • 00:31:24
    that trans transformative Journey from
  • 00:31:25
    Zero to Hero and focus on this state
  • 00:31:29
    that's where we want to make the content
  • 00:31:30
    for so we want to make the content for
  • 00:31:31
    the person who's in the zero State
  • 00:31:33
    because they're the ones who are seeking
  • 00:31:34
    out the help so we need to think about
  • 00:31:36
    all of their four aspects here at this
  • 00:31:39
    zero State you can think about this on
  • 00:31:41
    your own from your own experience but
  • 00:31:42
    you also can do it through market
  • 00:31:43
    research looking at things like relevant
  • 00:31:44
    channels relevant blogs relevant social
  • 00:31:46
    media platforms you know industry um
  • 00:31:49
    Publications things like that and then
  • 00:31:51
    simply put you can use something like Ai
  • 00:31:53
    and you can say hey this is who I'm
  • 00:31:54
    trying to reach with my content on
  • 00:31:56
    YouTube uh you know what are the pain
  • 00:31:58
    points of this person and it's going to
  • 00:32:00
    bring you up a whole list of pain points
  • 00:32:02
    and problems that are associated with
  • 00:32:03
    that that are going to be prime topics
  • 00:32:06
    for your ideal viewer now relevancy
  • 00:32:09
    comes first that is first and foremost
  • 00:32:11
    so all of these things are going to
  • 00:32:14
    create hyper relevant content for that
  • 00:32:17
    ideal viewer but because it's YouTube
  • 00:32:20
    and it's a search platform there is some
  • 00:32:22
    SEO involved here that we have to think
  • 00:32:24
    about when we also pick the topics for
  • 00:32:26
    our channel so this comes first do this
  • 00:32:29
    process first and then we can think
  • 00:32:31
    about the actual optimization with the
  • 00:32:33
    SEO and when it comes to SEO
  • 00:32:35
    optimization the really the big things
  • 00:32:37
    that you need to think about especially
  • 00:32:38
    if you're starting at the beginning is
  • 00:32:40
    we don't want to jump in the deep end
  • 00:32:41
    the biggest mistake you can make is like
  • 00:32:43
    I said earlier you jump into the
  • 00:32:44
    industry you're in the deep end with all
  • 00:32:46
    these people with millions of
  • 00:32:47
    subscribers and viewers and you're just
  • 00:32:48
    going to get lost and dropped to the
  • 00:32:50
    Bottom of the Sea so we have to start
  • 00:32:52
    small in really the fish pond and be a
  • 00:32:54
    big fish in that small pond so
  • 00:32:59
    0 to a
  • 00:33:00
    th000 search volume per month is really
  • 00:33:03
    the sweet spot for a brand new channel
  • 00:33:05
    because this puts you in a position
  • 00:33:06
    where you're not going after really
  • 00:33:08
    aggressive or competitive topics and
  • 00:33:10
    then
  • 00:33:13
    Fair competition so that means in the
  • 00:33:17
    search results you're not going to go
  • 00:33:20
    after a topic where there are millions
  • 00:33:22
    upon Millions upon millions of search
  • 00:33:25
    results coming up you're going to find a
  • 00:33:27
    topic where there's you know not a huge
  • 00:33:30
    number of people that you're competing
  • 00:33:31
    with and not a number not a huge number
  • 00:33:33
    of huge channels that you're competing
  • 00:33:35
    with again that's where we need to find
  • 00:33:36
    that unique Niche based on the
  • 00:33:38
    transformation statement and then the
  • 00:33:39
    final thing is what we call views and
  • 00:33:41
    velocity so views and velocity means
  • 00:33:43
    that if you look up a piece of content
  • 00:33:45
    on YouTube and the channel has let's say
  • 00:33:49
    you know two subscribers but this
  • 00:33:50
    particular video that's coming up in
  • 00:33:52
    search results has a million views that
  • 00:33:55
    is a topic that you know is very very
  • 00:33:58
    interesting for people so you want to
  • 00:33:59
    use that as a clue for a great topic
  • 00:34:02
    that would be you know search engine
  • 00:34:04
    optimized because it's based around
  • 00:34:06
    keywords and relevancy to your ideal
  • 00:34:09
    client and one thing that I'll add on to
  • 00:34:11
    this is not every piece of content is
  • 00:34:13
    made the same way there are really kind
  • 00:34:14
    of three buckets of content that I like
  • 00:34:17
    to say on YouTube and that I generally
  • 00:34:19
    see on everyone's channels and they
  • 00:34:21
    serve different purposes so you have
  • 00:34:24
    Evergreen
  • 00:34:27
    you have
  • 00:34:29
    depths and you have viral so you might
  • 00:34:33
    be thinking well I want to go viral no
  • 00:34:35
    you don't because and I actually work
  • 00:34:38
    with people who were like I went viral
  • 00:34:39
    once and I never want to do it again
  • 00:34:41
    because what does this do it tends to
  • 00:34:43
    reach an audience of very cold beginner
  • 00:34:46
    eyeballs and that's going to lead to
  • 00:34:48
    chaos and really bad leads plus if you
  • 00:34:51
    go viral on a topic that isn't relevant
  • 00:34:53
    to your ideal viewer it messes up your
  • 00:34:55
    whole algorithm on your channel and then
  • 00:34:57
    all of a sudden you built Authority on a
  • 00:34:58
    topic that you don't really want to be
  • 00:35:00
    the authority on and therefore it's an
  • 00:35:02
    uphill battle to find relevant viewers
  • 00:35:05
    and the algorithm has a harder time
  • 00:35:07
    helping you find viewers through those
  • 00:35:08
    traffic sources so really these are kind
  • 00:35:11
    of the key focuses Evergreen content
  • 00:35:13
    means that it's Timeless it's tutorials
  • 00:35:16
    it's tips it's FAQs it's all of these
  • 00:35:18
    things that I talked about here it's
  • 00:35:19
    just Timeless things that are always
  • 00:35:20
    going to be relevant and searchable to
  • 00:35:22
    your ideal viewer and then depth content
  • 00:35:25
    is really building a relationship so
  • 00:35:26
    it's more of like a fire side chat
  • 00:35:28
    having a coffee with your viewer talking
  • 00:35:30
    about your unique experience and your
  • 00:35:32
    background and your credibility telling
  • 00:35:34
    a story that would be hyper relevant to
  • 00:35:36
    them it really is an opportunity for you
  • 00:35:38
    to connect with your viewer outside of
  • 00:35:40
    just teaching and trying to reach new
  • 00:35:42
    people depth content allows you to
  • 00:35:44
    really connect but is depth content
  • 00:35:45
    going to bring in a ton of eyeballs no
  • 00:35:47
    not necessarily Evergreen content is the
  • 00:35:50
    gift that keeps on giving because it
  • 00:35:51
    continues to pos position itself in
  • 00:35:53
    search results meaning that new people
  • 00:35:55
    are finding that piece of content every
  • 00:35:57
    single day and that's that's how our
  • 00:35:58
    Channel continues to bring in thousands
  • 00:35:59
    of leads continuously on repeat on
  • 00:36:02
    autopilot when I'm not working because
  • 00:36:04
    we have so many videos out there working
  • 00:36:06
    for us when we're not working so that
  • 00:36:08
    gives you a really good understanding of
  • 00:36:09
    you know the topics you want to cover
  • 00:36:12
    how to really think about it so
  • 00:36:13
    relevancy first and then looking at the
  • 00:36:15
    SEO aspect of it and the kind of buckets
  • 00:36:18
    of content as well and how they are
  • 00:36:20
    going to perform and setting your
  • 00:36:21
    expectations around them
  • 00:36:24
    so when it comes to metrics for actual
  • 00:36:27
    monetization in this strategy there's
  • 00:36:29
    really only a few that you really really
  • 00:36:30
    need to focus on so number
  • 00:36:33
    one retention I've already talked about
  • 00:36:35
    this quite a bit but if people aren't
  • 00:36:38
    watching your whole video or the
  • 00:36:39
    majority of your video it's useless so
  • 00:36:42
    we want to aim for a 40% retention rate
  • 00:36:46
    meaning people are watching 40% or more
  • 00:36:50
    of your video because that's telling
  • 00:36:52
    YouTube this is a great piece of content
  • 00:36:53
    and again we need to push it to more
  • 00:36:55
    people that you're trying to serve those
  • 00:36:57
    ideal viewers number
  • 00:36:59
    two
  • 00:37:01
    CTR so obviously if we want good
  • 00:37:04
    retention we need people to actually
  • 00:37:05
    click on the video and actually watch it
  • 00:37:07
    so the CTR generally the rule is kind of
  • 00:37:09
    like 2 to 10% anything above that is
  • 00:37:12
    phenomenal um so the higher on that
  • 00:37:14
    scale the better that's kind of the
  • 00:37:16
    rough average for most videos but this
  • 00:37:19
    is really important because if you have
  • 00:37:20
    a high C CTR and let's say like a viral
  • 00:37:24
    irrelevant video that's not necessarily
  • 00:37:26
    a good thing cuz what that's doing is
  • 00:37:28
    bringing in a whole audience of people
  • 00:37:29
    that aren't going to care about any
  • 00:37:30
    other piece of content you have and
  • 00:37:32
    again it's going to mess with the
  • 00:37:33
    algorithm so you want your CTR to be
  • 00:37:35
    high amongst your ideal viewers and the
  • 00:37:38
    people you're actually trying to reach
  • 00:37:41
    and again depending on the type of video
  • 00:37:43
    if you're doing more of a a depth video
  • 00:37:45
    the CTR is probably going to be on the
  • 00:37:46
    lower end but that's not a bad thing
  • 00:37:47
    because it's really nurturing the
  • 00:37:48
    relationships with the people who
  • 00:37:50
    actually care the most and want to build
  • 00:37:51
    that trust with you so CTR is yes
  • 00:37:54
    important but it also has qualifiers to
  • 00:37:56
    it in terms of performance depending on
  • 00:37:58
    the kind of video and the topic of the
  • 00:37:59
    video and then I would say probably you
  • 00:38:02
    know next those is the qualitative
  • 00:38:04
    feedback and this is a bit harder to
  • 00:38:06
    actually measure measure because it's
  • 00:38:08
    it's qualitative it's not quantitative
  • 00:38:09
    but what this means is essentially
  • 00:38:12
    you're looking at the comments that
  • 00:38:13
    you're getting on the video if people
  • 00:38:15
    are sharing the video and talking about
  • 00:38:17
    the video that's a really really great
  • 00:38:18
    sign and when I look at the comments and
  • 00:38:20
    I'm looking at qualitative feedback I'm
  • 00:38:22
    looking for people to leave more than
  • 00:38:23
    just a one-word comment I want depth I
  • 00:38:26
    want questions I want thought fness in
  • 00:38:28
    those comments and that's telling me I'm
  • 00:38:29
    hitting the mark especially depending on
  • 00:38:31
    what they're saying so really pay
  • 00:38:33
    attention to the feedback you're getting
  • 00:38:35
    on your videos because it's going to
  • 00:38:36
    tell you a lot about how much you're
  • 00:38:38
    actually reaching the right human beings
  • 00:38:40
    and the right people with your content
  • 00:38:41
    who are going to become those potential
  • 00:38:43
    clients or customers for your online
  • 00:38:44
    program so when you do this all
  • 00:38:46
    correctly probably the most important
  • 00:38:49
    important metric that you can have is
  • 00:38:50
    you can do this based on dollar per
  • 00:38:51
    subscriber or dollar per view let's do
  • 00:38:54
    dollar per subscriber
  • 00:38:56
    so so let's say the example I gave at
  • 00:38:58
    the beginning of the
  • 00:39:00
    video uh I think she had yeah she had
  • 00:39:03
    less than a
  • 00:39:05
    thousand
  • 00:39:07
    subscribers but she was
  • 00:39:10
    making
  • 00:39:12
    $10,000 a month from less than a th000
  • 00:39:14
    subscribers that that means that each
  • 00:39:17
    subscriber is worth $10 now if you look
  • 00:39:20
    at the metric in a inverse of this a
  • 00:39:23
    flip side of this let's say you have 100
  • 00:39:28
    ,000
  • 00:39:31
    views and you're making
  • 00:39:34
    $3,000 off that video that means each
  • 00:39:38
    view is worth three
  • 00:39:42
    cents and that is what AdSense tends to
  • 00:39:44
    pay you and that's actually on the high
  • 00:39:46
    end it's usually between 1 to three
  • 00:39:49
    cents per view which is why it's such an
  • 00:39:52
    uphill battle to generate a ton of views
  • 00:39:54
    through something like AdSense but why
  • 00:39:56
    you're in a ton of control when you make
  • 00:39:58
    hyper relevant content for the right
  • 00:40:00
    people and you actually have something
  • 00:40:01
    to offer them like an online program and
  • 00:40:03
    to kind of bring this all home something
  • 00:40:05
    I really want to talk about is the
  • 00:40:06
    length of your videos now there's no
  • 00:40:08
    like magic number because I know a big
  • 00:40:10
    question is well how long should the
  • 00:40:11
    YouTube video be and what do you think
  • 00:40:12
    about shorts so there is a big reason we
  • 00:40:14
    don't use shorts and we actually have
  • 00:40:16
    never used them um and it's because of
  • 00:40:19
    quality it's because I would rather have
  • 00:40:21
    less viewers less subscribers and this
  • 00:40:24
    wasn't always the case this is the value
  • 00:40:26
    of being on this platform for almost
  • 00:40:27
    decade I've learned so much so I'm
  • 00:40:29
    focused on the intent and the quality of
  • 00:40:31
    that viewer
  • 00:40:32
    so what I have learned through my own
  • 00:40:35
    channel and our client's channel is
  • 00:40:37
    longer videos
  • 00:40:39
    equals
  • 00:40:42
    quality
  • 00:40:44
    viewers because this person is taking
  • 00:40:47
    time out of their day to search a topic
  • 00:40:49
    click on your video and actually watch
  • 00:40:50
    it listen to you and through that whole
  • 00:40:53
    video of listening to you and the
  • 00:40:54
    expertise that you're sharing they're
  • 00:40:55
    building a ton of respect and trust with
  • 00:40:59
    you whereas shorts are going to be
  • 00:41:03
    content that people are kind of like
  • 00:41:04
    scrolling through they'll click on it if
  • 00:41:05
    they feel like it but it's not
  • 00:41:07
    necessarily going to position you as an
  • 00:41:09
    expert and it's not necessarily going to
  • 00:41:10
    make you super memorable so if people
  • 00:41:11
    are actually spending time with you even
  • 00:41:13
    if it's through a video it builds this
  • 00:41:15
    incredible level of trust where they
  • 00:41:17
    eventually will go well yeah this
  • 00:41:19
    person's the expert so of course that's
  • 00:41:20
    who I want to work with and I want to
  • 00:41:22
    spend my hard-earned money on you really
  • 00:41:25
    want the engaged viewer who who has the
  • 00:41:28
    intent to actually take action on what
  • 00:41:30
    it is that you're saying and if you're
  • 00:41:32
    sharing more short form content that's
  • 00:41:35
    not necessarily the case so general rule
  • 00:41:37
    I would say between 10 to 20 minutes is
  • 00:41:39
    a really good sweet spot for YouTube
  • 00:41:40
    videos um there's no perfect you know
  • 00:41:43
    science to this but 10 10 to 20 minutes
  • 00:41:47
    is a good gauge of how long the content
  • 00:41:50
    should be so to bring this all together
  • 00:41:53
    CU I know this is a lot of information
  • 00:41:59
    relevancy rules at the end of the day
  • 00:42:00
    random content is going to screw the
  • 00:42:03
    growth and success of your channel and
  • 00:42:04
    also any opportunity you have to really
  • 00:42:06
    be able to create sustainable
  • 00:42:08
    monetization and relevant content is
  • 00:42:11
    going to allow you to build a really
  • 00:42:13
    loyal solid base of people who are
  • 00:42:15
    invested into you your Authority and
  • 00:42:17
    your expertise so you always just want
  • 00:42:19
    to bring it back to that flywheel so
  • 00:42:22
    ideal
  • 00:42:25
    viewer making relevant
  • 00:42:31
    content so that the algorithm knows what
  • 00:42:33
    the heck is going on and can catze
  • 00:42:37
    you and that allows traffic sources on
  • 00:42:41
    YouTube to work for you to bring in more
  • 00:42:45
    ideal viewers with you doing less work
  • 00:42:47
    and this is really what creates that
  • 00:42:48
    engine that creates that organic growth
  • 00:42:51
    of more and more people who are going to
  • 00:42:52
    care about what you're talking about so
  • 00:42:54
    as I said I have been fine-tuning this
  • 00:42:56
    process and testing it for nearly a
  • 00:42:58
    decade now so this comes from a lot of
  • 00:43:00
    experience and I've tried so many things
  • 00:43:02
    over the years that can assure you that
  • 00:43:04
    this is foolproof like this has worked
  • 00:43:06
    and it will continue to work and it's
  • 00:43:08
    done wonders for our clients you know
  • 00:43:10
    scaling them to multiple Millions from
  • 00:43:13
    their YouTube channels even if they
  • 00:43:14
    don't have a big subscriber base or a
  • 00:43:16
    ton of viewers they have the right
  • 00:43:17
    people watching and that's what really
  • 00:43:19
    matters so this whole strategy allows
  • 00:43:21
    you to monetize your content that you
  • 00:43:24
    own in your own way and that gives you
  • 00:43:26
    so so much power back and this is
  • 00:43:28
    without you know worrying about
  • 00:43:30
    algorithm
  • 00:43:33
    changes I have been on this platform a
  • 00:43:36
    long time and the algorithm yes has gone
  • 00:43:38
    through some shifts but this the
  • 00:43:39
    strategy has stood the test of time and
  • 00:43:41
    continues to stand the test of time
  • 00:43:43
    because the functionality of YouTube
  • 00:43:44
    really hasn't changed all that much it
  • 00:43:47
    allows you to do this without
  • 00:43:51
    constantly creating you're not
  • 00:43:53
    constantly throwing content on YouTube
  • 00:43:56
    and constantly creating and burning
  • 00:43:57
    yourself out and without worrying about
  • 00:44:00
    you know different Trends and trying to
  • 00:44:01
    hop on different social media platforms
  • 00:44:03
    and the newest thing it's tried and true
  • 00:44:06
    but most importantly what this allows
  • 00:44:09
    you to do and why it's so important to
  • 00:44:11
    share for me is it allows you to grow in
  • 00:44:15
    a way that isn't attached
  • 00:44:17
    to time because your channel and your
  • 00:44:20
    content can work for you when you're not
  • 00:44:24
    working if you do it in this very
  • 00:44:25
    strategic way so as a reminder if you
  • 00:44:27
    want to know how to monetize your
  • 00:44:28
    knowledge online I have the 10 steps to
  • 00:44:30
    scale your skill set and 10x your impact
  • 00:44:32
    without trading time for money just
  • 00:44:33
    comment below this video with give me
  • 00:44:38
    the guide and we will drop you the link
  • 00:44:41
    to download it or you can click the link
  • 00:44:43
    in the description below this video to
  • 00:44:45
    go grab it as well thank you so much for
  • 00:44:48
    watching and if you really want to see a
  • 00:44:49
    real world example of this I highly
  • 00:44:52
    recommend you check out this video with
  • 00:44:53
    a case study of one of our clients who
  • 00:44:55
    actually generated over a million dollar
  • 00:44:57
    in one year with less than 4,000
  • 00:44:59
    subscribers on his channel and it grew
  • 00:45:01
    exponentially from there it's pretty
  • 00:45:03
    amazing check that out next thank you so
  • 00:45:05
    much for watching and I'll see you in
  • 00:45:06
    the next one bye
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