Starbucks' Approach To AI For Customer Experience

00:02:05
https://www.youtube.com/watch?v=jGXWYldQbVE

Sintesi

TLDRThis video discusses how Starbucks is perceived as both a technology and experience-oriented company. Starbucks leverages technology, particularly AI through its Deep Brew AI engine, to enhance customer experiences and streamline operations. The AI personalizes suggestions for customers based on their preferences, the weather, and time, while internally assisting with staffing and maintenance needs. With over 33,000 locations, efficient operations are critical to Starbucks' growth. This reflects a broader trend where companies need a technological playbook to enhance customer and employee experiences.

Punti di forza

  • ☕ Starbucks is seen as a tech-driven company selling coffee.
  • 🤖 AI, specifically Deep Brew, enhances customer and employee experiences.
  • 📲 The app allows for advanced ordering, easing customer wait times.
  • 🌦️ Suggestions are personalized based on customer preferences and weather.
  • 🛠️ Deep Brew assists in internal operations like staffing and maintenance.
  • 📊 Starbucks utilizes customer data to better its services.
  • 🌍 Over 33,000 Starbucks locations emphasize their operational efficiency.
  • 🔄 Every company needs an AI strategy to improve customer and employee experiences.

Linea temporale

  • 00:00:00 - 00:02:05

    Starbucks is described as both a technology and experience company, utilizing AI technology such as its Deep Brew AI engine to enhance both employee and customer experiences. The Starbucks app allows for streamlined customer interaction, enabling orders in advance and personalizing experiences with suggestions based on preferences, weather, and time. Internally, AI aids in anticipating staffing needs and maintaining equipment. With over 33,000 locations, Starbucks leverages AI and technology to maximize efficiency and growth, setting an example for other companies to utilize AI in improving customer and employee journeys.

Mappa mentale

Mind Map

Domande frequenti

  • What is Starbucks often referred to as?

    A technology company that happens to sell coffee.

  • What does Starbucks offer in terms of technology services?

    B2B technology consulting.

  • How does Starbucks use AI?

    Through its Deep Brew AI engine to improve employee and customer experiences.

  • What can the Starbucks app do for customers?

    It allows customers to order in advance, saving time and avoiding lines.

  • How does the Deep Brew AI engine personalize customer experience?

    It makes suggestions based on past preferences, weather, and time of day.

  • What internal operations does Deep Brew assist with?

    Anticipating staffing needs and equipment maintenance.

  • How many locations does Starbucks have worldwide?

    More than 33,000 locations.

  • How does Starbucks utilize customer data?

    To improve services and streamline daily operations.

  • What is necessary for companies today according to the video?

    An AI playbook to enhance customer journeys and ease employee workloads.

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Scorrimento automatico:
  • 00:00:00
    [Music]
  • 00:00:11
    some people call starbucks a technology
  • 00:00:14
    company that happens to sell coffee if
  • 00:00:16
    there's one thing i know for sure it's
  • 00:00:18
    that every company today needs to be two
  • 00:00:20
    things a technology company and an
  • 00:00:22
    experienced company and starbucks coffee
  • 00:00:25
    has proven to be just those two things
  • 00:00:28
    in fact i recently heard that starbucks
  • 00:00:30
    actually offers b2b technology
  • 00:00:33
    consulting because they've created such
  • 00:00:35
    an amazing platform in fact they use ai
  • 00:00:39
    in a variety of ways starbucks deep brew
  • 00:00:41
    ai engine improves the employee
  • 00:00:43
    experience and also personalizes the
  • 00:00:46
    customer experience running a coffee
  • 00:00:48
    shop can be pretty hectic so the
  • 00:00:50
    starbucks app really streamlines the way
  • 00:00:52
    a customer can actually just get that
  • 00:00:54
    coffee
  • 00:00:55
    ordering in advance is a huge lifesaver
  • 00:00:58
    for customers like me that don't want to
  • 00:01:00
    wait in line the deep brew ai engine for
  • 00:01:03
    customers makes suggestions based on
  • 00:01:06
    preferences the weather and the time of
  • 00:01:09
    day internally deep brew anticipates
  • 00:01:12
    staffing needs and equipment maintenance
  • 00:01:15
    starbucks collects a huge amount of data
  • 00:01:17
    on its customers to continue to improve
  • 00:01:20
    as a company
  • 00:01:21
    and streamline how they serve customers
  • 00:01:24
    every day with more than 33 000
  • 00:01:26
    locations that streamline and efficient
  • 00:01:30
    coffee experience is everything for
  • 00:01:33
    starbucks to continue to be able to grow
  • 00:01:35
    every company today needs to have some
  • 00:01:36
    kind of ai playbook to see how
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    artificial intelligence and technology
  • 00:01:41
    can make customer journeys smoother and
  • 00:01:45
    make work less of a headache for
  • 00:01:47
    employees
  • 00:01:48
    don't believe me just take a page out of
  • 00:01:51
    starbucks book if you haven't yet please
  • 00:01:53
    do subscribe to my youtube channel
  • 00:01:54
    thanks for watching and see you next
  • 00:01:56
    time
  • 00:01:59
    [Music]
Tag
  • Starbucks
  • Technology
  • AI
  • Customer Experience
  • Deep Brew
  • Efficiency
  • Tech Consulting
  • Retail
  • B2B
  • Innovation