Introducing the All-New WHOOP Experience | Unlocked 2025

00:31:56
https://www.youtube.com/watch?v=rZm8VHPkPoI

Sintesi

TLDRWhoop has launched its latest innovations, including the Whoop 5.0 and Whoop MG devices, which feature enhanced sensors, longer battery life, and medical-grade health monitoring capabilities. The new Healthspan feature provides insights into aging and longevity, while hormonal insights cater to women's health. Whoop has also introduced three new membership tiers—Whoop 1, Peak, and Life—offering varying levels of health and fitness insights. The presentation emphasizes the importance of health and wellness in today's society, aiming to empower users to perform better and live longer.

Punti di forza

  • 🚀 Whoop's mission is to unlock human performance and health span.
  • 🔋 Whoop 5.0 features a 14-day battery life and advanced sensors.
  • 🩺 Whoop MG introduces medical-grade features like ECG and blood pressure monitoring.
  • ⏳ Healthspan provides insights into aging and longevity.
  • 👩‍⚕️ Hormonal insights cater specifically to women's health.
  • 📊 New memberships include Whoop 1, Peak, and Life for varying insights.
  • 💡 Blood pressure insights help monitor recovery and sleep quality.
  • ❤️ ECG feature allows for heart rhythm monitoring.
  • 🔄 Upgrading to new devices is easy with membership options.
  • 🔬 Whoop advanced labs will offer blood testing and health insights.

Linea temporale

  • 00:00:00 - 00:05:00

    Will Ahmed, founder of Whoop, introduces Whoop Unlocked, emphasizing the mission to enhance human performance and health span. He highlights the importance of wellness beyond athletic performance, addressing societal health challenges and the need for better health solutions.

  • 00:05:00 - 00:10:00

    Ahmed announces the launch of Whoop 5.0, featuring advanced sensors, improved battery life, and new functionalities like a haptic alarm and enhanced step tracking. The device aims to provide comprehensive health insights while maintaining 24/7 wearability.

  • 00:10:00 - 00:15:00

    The introduction of Whoop MG, a medical-grade device, is announced, featuring ECG capabilities and daily blood pressure readings. This device aims to bring advanced health monitoring to users, enhancing their understanding of cardiovascular health.

  • 00:15:00 - 00:20:00

    The Healthspan feature is unveiled, developed in collaboration with Dr. Eric Verden, focusing on longevity and health metrics. It provides users with insights into their physiological age and pace of aging, encouraging healthier lifestyle choices.

  • 00:20:00 - 00:25:00

    New features like heart screener with ECG and blood pressure insights are introduced, allowing users to monitor their heart health and understand the impact of blood pressure on recovery and sleep quality, enhancing overall health management.

  • 00:25:00 - 00:31:56

    Whoop announces new memberships, including Whoop 1, Peak, and Life, each offering varying levels of health insights and features. The Milestone Collection is introduced for loyal members, and future plans for blood testing services are teased, marking a significant evolution in Whoop's offerings.

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Mappa mentale

Video Domande e Risposte

  • What is the main mission of Whoop?

    To unlock human performance and health span.

  • What are the key features of the Whoop 5.0?

    Improved battery life, advanced sensors, haptic alarm, and accurate health insights.

  • What is the Whoop MG?

    A new device designed to deliver medical-grade features like ECG and blood pressure monitoring.

  • What is Healthspan with Whoop age?

    A feature that provides insights into aging and longevity based on personal health metrics.

  • What new memberships are being offered?

    Whoop 1, Whoop Peak, and Whoop Life, each with different levels of insights and features.

  • How does Whoop help with women's health?

    Through hormonal insights that track menstrual cycles and provide health-related data.

  • What is the purpose of the blood pressure insights feature?

    To monitor blood pressure and its impact on sleep quality and recovery.

  • What is the significance of the ECG feature?

    It allows users to monitor their heart's rhythm and detect irregularities.

  • How can I upgrade to the new Whoop devices?

    By extending your membership or paying a one-time upgrade fee.

  • What is Whoop advanced labs?

    A feature that will allow users to schedule blood testing and access lab results in the Whoop app.

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Scorrimento automatico:
  • 00:00:17
    [Music]
  • 00:00:22
    Hello, Whoop Nation. I'm Will Ahmed,
  • 00:00:25
    founder and CEO of Whoop. Welcome to
  • 00:00:28
    Whoop Unlocked, a showcase dedicated to
  • 00:00:31
    pushing the boundaries of innovation and
  • 00:00:34
    human
  • 00:00:35
    potential. I founded Whoop 13 years ago
  • 00:00:38
    with a mission to unlock human
  • 00:00:40
    performance. That started with elite
  • 00:00:42
    athletes. We have worked with the
  • 00:00:44
    world's best athletes and helped them
  • 00:00:46
    win gold medals and championships. But
  • 00:00:49
    over time, we have redefined what human
  • 00:00:52
    performance meant. Performance isn't
  • 00:00:54
    just about winning on the court or in
  • 00:00:56
    the arena.
  • 00:00:57
    It's about better sleep, recovery, and
  • 00:01:00
    understanding your body so you can live
  • 00:01:04
    better. Every day, we receive powerful
  • 00:01:06
    testimonials about how Whoop has changed
  • 00:01:09
    our members lives. Members realize that
  • 00:01:12
    Whoop doesn't just help improve their
  • 00:01:14
    performance on the field or in the gym.
  • 00:01:17
    Our product can help them live longer
  • 00:01:19
    and better
  • 00:01:20
    lives. Our society needs a path to
  • 00:01:23
    living longer and healthier.
  • 00:01:26
    Health care costs are increasing. Many
  • 00:01:29
    doctors and nurses are burned out. And
  • 00:01:31
    people are often left to solve their
  • 00:01:33
    problems themselves. Life expectancy in
  • 00:01:36
    many developed countries has even
  • 00:01:38
    dropped. Despite all the talk around
  • 00:01:41
    wellness, the world of wellness is not
  • 00:01:43
    well. And health care systems aren't
  • 00:01:46
    designed to keep us healthy. This year,
  • 00:01:49
    for the first time in our history, we
  • 00:01:51
    updated our mission at Whoop. Our
  • 00:01:54
    mission today is to unlock human
  • 00:01:56
    performance and health span. That means
  • 00:01:59
    we are intentionally focused on helping
  • 00:02:01
    people perform better and live longer.
  • 00:02:04
    This evolution of our mission will be
  • 00:02:06
    clear in our product
  • 00:02:08
    reveal. Today, I'm proud to introduce
  • 00:02:11
    the largest leap forward in Whoop
  • 00:02:13
    technology ever. We're not just
  • 00:02:15
    introducing a new piece of hardware.
  • 00:02:17
    We're announcing an entirely new Whoop
  • 00:02:20
    experience. New Whoop technology,
  • 00:02:23
    countless life-changing features, our
  • 00:02:25
    most versatile accessories collection
  • 00:02:27
    ever, all new apparel with anywhere
  • 00:02:30
    technology, and three unique
  • 00:02:36
    memberships. We'll begin with our newest
  • 00:02:38
    device, Whoop 5.0. The long awaited 5.0
  • 00:02:43
    is here. This sensor captures dozens of
  • 00:02:47
    data points every second, delivering the
  • 00:02:50
    most accurate sleep, strain, recovery,
  • 00:02:53
    stress, and health insights 24/7 without
  • 00:02:57
    interruptions. Now, the sensor's battery
  • 00:03:00
    lasts over 14 days on a single charge.
  • 00:03:04
    That's three times the battery life of
  • 00:03:07
    our previous device, all while being 7%
  • 00:03:11
    smaller. The hardware also features an
  • 00:03:14
    improved accelerometer and gyroscope
  • 00:03:17
    which will improve the accuracy of
  • 00:03:19
    activity auto detection and autocl
  • 00:03:23
    classification. One of our members
  • 00:03:25
    favorite features is our haptic alarm
  • 00:03:28
    which allows you to wake up with a
  • 00:03:30
    simple vibration on your wrist rather
  • 00:03:32
    than a noisy alarm. We've included that
  • 00:03:35
    once again, but also improved the
  • 00:03:38
    feature with an all-new state-of-the-art
  • 00:03:40
    haptic
  • 00:03:42
    system. Whoop 5.0 comes with a new and
  • 00:03:45
    improved steps algorithm built
  • 00:03:48
    specifically for the hardware. We
  • 00:03:51
    launched this feature in beta last year,
  • 00:03:54
    and we've loved the reaction from our
  • 00:03:55
    members. Steps will no longer be in beta
  • 00:03:58
    for our new hardware with enhanced
  • 00:04:01
    accuracy.
  • 00:04:03
    The all-new wireless power pack is a
  • 00:04:06
    slimmer, sleeker, and waterproof
  • 00:04:09
    wireless battery pack that provides fast
  • 00:04:12
    onthe-go charging and an even lighter
  • 00:04:15
    form factor. Traveling with a fully
  • 00:04:18
    charged Whoop 5.0 and a fully charged
  • 00:04:21
    power pack will give you over a month of
  • 00:04:24
    data without needing any additional
  • 00:04:26
    charge.
  • 00:04:28
    The power pack is also now Bluetooth
  • 00:04:31
    connected, allowing you to see its
  • 00:04:33
    battery life in the app. As in the past,
  • 00:04:36
    this power pack allows for true 24/7
  • 00:04:40
    wearability. Whoop has always been the
  • 00:04:43
    only wearable that you never need to
  • 00:04:45
    take off. That isn't
  • 00:04:47
    changing. Whoop 5.0 Auto is setting a
  • 00:04:50
    new bar for wearable technology with
  • 00:04:53
    advanced capabilities that monitor
  • 00:04:55
    cardiovascular strain, muscularkeeletal
  • 00:04:57
    load, V2 max, and even hormonal insights
  • 00:05:01
    from cycle tracking to pregnancy. We
  • 00:05:04
    know how important customization and
  • 00:05:06
    wearability is to you. We've updated our
  • 00:05:09
    band attachment mechanism to enable
  • 00:05:11
    seamless band swapping. And 5.0 can be
  • 00:05:15
    worn with Whoop body, allowing for
  • 00:05:17
    uninterrupted data collection off your
  • 00:05:20
    wrist. But we didn't stop
  • 00:05:23
    there. This next announcement really
  • 00:05:26
    highlights our mission to unlock
  • 00:05:27
    extraordinary health outcomes. We're not
  • 00:05:30
    just launching one new hardware device,
  • 00:05:33
    but
  • 00:05:34
    two. When you walk into your doctor's
  • 00:05:36
    office, you may recognize some of these
  • 00:05:39
    instruments.
  • 00:05:41
    bulky, invasive, expensive,
  • 00:05:43
    uncomfortable. You also may have to wait
  • 00:05:46
    months to get an appointment with a
  • 00:05:47
    specialist and even longer to get your
  • 00:05:50
    results. Until now, I'm proud to
  • 00:05:53
    introduce an allnew generation of
  • 00:05:56
    hardware, Whoop MG.
  • 00:06:04
    [Music]
  • 00:06:07
    The allnew Whoop MG is our most advanced
  • 00:06:10
    hardware yet. It's designed to deliver
  • 00:06:13
    medicalrade features. Whoop MG is our
  • 00:06:16
    first step in bringing the doctor's
  • 00:06:18
    office to your wrist. Like the 5.0, it's
  • 00:06:22
    built with the most advanced sensors,
  • 00:06:24
    haptics, and battery life to deliver the
  • 00:06:27
    longest lasting and most powerful Whoop
  • 00:06:29
    experience ever. And just like the 5.0,
  • 00:06:32
    It's 7% smaller with over 14 days of
  • 00:06:37
    battery life. Whoop includes hardware
  • 00:06:40
    improvements above and beyond Whoop 5.0.
  • 00:06:43
    The Whoop MG includes an ECG for
  • 00:06:46
    ondemand heart screening. This
  • 00:06:49
    capability is driven by a novel clasp
  • 00:06:51
    design with ECG indents. Whoop MG also
  • 00:06:56
    features a new skin temperature sensor
  • 00:06:59
    that improves our health monitor feature
  • 00:07:02
    and provides exceptional readings for
  • 00:07:04
    our hormonal insights features. And
  • 00:07:07
    perhaps the most novel
  • 00:07:09
    invention, the Whoop MG provides a daily
  • 00:07:12
    blood pressure reading each morning to
  • 00:07:15
    help you see how changes in blood
  • 00:07:17
    pressure align with your overall
  • 00:07:19
    recovery.
  • 00:07:20
    We now have a form of biometric
  • 00:07:23
    monitoring that no other wearable can
  • 00:07:25
    match. We've long said at Whoop that our
  • 00:07:28
    product isn't just a hardware device.
  • 00:07:30
    It's a membership that provides you
  • 00:07:32
    access to continuous software
  • 00:07:34
    improvements and new features. I'm
  • 00:07:37
    excited to now share some of those
  • 00:07:39
    features with you
  • 00:07:42
    [Music]
  • 00:07:44
    today. Imagine feeling younger and
  • 00:07:46
    living longer just by using Whoop. Now
  • 00:07:50
    you can introducing health span with
  • 00:07:53
    Whoop age. We built this feature because
  • 00:07:56
    aging is inevitable but decline is not.
  • 00:07:59
    People are living longer but not
  • 00:08:02
    necessarily better. Whoop is changing
  • 00:08:04
    that with Healthspan. Healthspan was
  • 00:08:07
    developed with Dr. Eric Verden, CEO of
  • 00:08:10
    the Buck Institute for Research on
  • 00:08:12
    Aging. For the last three years, we've
  • 00:08:15
    studied all cause mortality to determine
  • 00:08:17
    the biometrics critical to long-term
  • 00:08:21
    health outcomes. The nine biometrics we
  • 00:08:23
    have identified have a direct impact on
  • 00:08:27
    preventing or encouraging longevity and
  • 00:08:30
    they can all be directly influenced by
  • 00:08:32
    an individual's own behavior. They are
  • 00:08:36
    sleep consistency, total hours of sleep,
  • 00:08:39
    time spent in heart rate zones one
  • 00:08:42
    through three and four through five,
  • 00:08:44
    time spent strength training, daily
  • 00:08:47
    steps, V2 max, resting heart rate, and
  • 00:08:50
    lean body mass. By measuring each of
  • 00:08:54
    these biometrics, we have developed
  • 00:08:56
    Healthspan to deliver sciencebacked
  • 00:08:58
    insights on
  • 00:09:00
    longevity. Health span provides two
  • 00:09:02
    numbers. your Whoop age and your pace of
  • 00:09:06
    aging. Every week you'll get an updated
  • 00:09:08
    Whoop age, which is a reflection of your
  • 00:09:11
    physiological age rather than your
  • 00:09:13
    chronological age against time. Your
  • 00:09:16
    pace of aging runs on a scale from -1 to
  • 00:09:19
    3x with lower numbers signaling your
  • 00:09:21
    whoop age is changing slower than time
  • 00:09:24
    and higher numbers showing that you're
  • 00:09:26
    intensifying the aging process. This
  • 00:09:28
    number is a leading indicator of how
  • 00:09:30
    your recent habits are contributing to
  • 00:09:33
    your Whoop age. You'll notice at the top
  • 00:09:35
    of health span is your Whoop age. This
  • 00:09:38
    will change color and shape based on
  • 00:09:41
    your Whoop age and your recent behavior.
  • 00:09:43
    You'll see shifts weekly as they're
  • 00:09:45
    happening. Identify what habits and
  • 00:09:48
    metrics are influencing your pace of
  • 00:09:50
    aging and receive coaching on how to
  • 00:09:53
    make improvements. I'll show you how
  • 00:09:55
    this works in practice. Let's look at
  • 00:09:57
    two individuals. We'll start with a
  • 00:09:59
    40-year-old Whoop member. Healthspan
  • 00:10:03
    shows him that his Whoop age is 5 years
  • 00:10:05
    older and his pace of aging is
  • 00:10:08
    1.5x. That means that his recent
  • 00:10:10
    behaviors are accelerating his aging.
  • 00:10:14
    You'll see this impact in his health
  • 00:10:15
    span which has become jagged and murky
  • 00:10:18
    yellow. You can see the metrics that are
  • 00:10:21
    impacting the years added on the members
  • 00:10:23
    whoop age. For instance, in this case,
  • 00:10:26
    his V2 max and sleep duration. Whoop
  • 00:10:30
    will help coach him to get more sleep,
  • 00:10:32
    which will increase these components and
  • 00:10:33
    decrease his Whoop age. Let's look at a
  • 00:10:37
    50-year-old whose Whoop age is 8 years
  • 00:10:39
    younger, just 42 years old. Her pace of
  • 00:10:42
    aging is
  • 00:10:44
    only.5x. Very good. Immediately, you can
  • 00:10:47
    see a difference. Her health span is
  • 00:10:50
    green and round. She has a great whoop
  • 00:10:53
    age and a strong pace of aging. Just
  • 00:10:55
    like in the previous example, she can
  • 00:10:57
    see what's contributing to her score. In
  • 00:11:00
    this case, it's a very high V2 max and
  • 00:11:03
    consistent exercise increasing time in
  • 00:11:06
    higher heart rate zones as well as
  • 00:11:08
    strength training. Everyone's Whoop age
  • 00:11:10
    and pace of aging will have a story to
  • 00:11:12
    tell. I'll even show you mine. When we
  • 00:11:15
    first got this feature, my pace of aging
  • 00:11:17
    was around 1x, which means I was aging
  • 00:11:19
    at a similar rate to my chronological
  • 00:11:21
    age. So, what did I do? I started to get
  • 00:11:24
    after it. You'll see my pace of aging
  • 00:11:27
    got better. And by January, it got to
  • 00:11:31
    a.4x. That means I wasn't just aging
  • 00:11:33
    more slowly. My Whoop age was actually
  • 00:11:36
    decreasing. In February, however, my
  • 00:11:38
    wife and I welcomed our first child. And
  • 00:11:41
    you can see it in the data. My pace of
  • 00:11:43
    aging increased. By mid-March, my pace
  • 00:11:46
    of aging was at 1.4x. My exercise had
  • 00:11:50
    declined. My sleep consistency was poor.
  • 00:11:53
    The features motivated me as a new
  • 00:11:55
    parent to make sure I still make time
  • 00:11:57
    for the gym and optimize my sleep when
  • 00:12:00
    possible. Healthspan demystifies the
  • 00:12:03
    process of aging, giving you the
  • 00:12:04
    opportunity to extend your healthy years
  • 00:12:07
    long into the future with the clarity to
  • 00:12:09
    see exactly what you need to work on.
  • 00:12:12
    It's empowering. It's highly
  • 00:12:14
    personalized. And it can completely
  • 00:12:16
    change your life. Just think with
  • 00:12:18
    Healthspan and Whoop Age, you can truly
  • 00:12:20
    feel younger next
  • 00:12:22
    year. Another feature that we're proud
  • 00:12:24
    to release is heart screener with ECG.
  • 00:12:28
    Your heart's rhythm is a key indicator
  • 00:12:30
    of long-term health. Irregular heart
  • 00:12:33
    rhythms like atrial fibrillation or AIB
  • 00:12:36
    can increase the risk of stroke, heart
  • 00:12:39
    failure, and other complications.
  • 00:12:42
    Aphib is the most common type of heart
  • 00:12:44
    arrhythmia and it's estimated that 1 to
  • 00:12:47
    2% of the population has it. It's often
  • 00:12:50
    asymptomatic and episodic, meaning most
  • 00:12:53
    people don't even know they have it
  • 00:12:55
    until it presents potentially
  • 00:12:57
    life-threatening symptoms or
  • 00:13:00
    complications. Individuals with aphib
  • 00:13:02
    are actually five times more likely to
  • 00:13:04
    have a stroke. Fit and healthy
  • 00:13:07
    individuals are especially at risk. And
  • 00:13:09
    research shows that long-term endurance
  • 00:13:11
    athletes face a slightly increased
  • 00:13:14
    likelihood of aphib. Whoop now equips
  • 00:13:17
    you with tools to better understand and
  • 00:13:19
    assess these risks, empowering you with
  • 00:13:22
    insights to stay informed about your
  • 00:13:24
    heart health before it's dangerous. The
  • 00:13:27
    Whoop ECG lets you see an instantaneous
  • 00:13:30
    detailed snapshot of your heart's
  • 00:13:32
    electrical activity. The ECG will detect
  • 00:13:35
    normal sinus rhythm, meaning your heart
  • 00:13:37
    is functioning properly, aphib, and low
  • 00:13:41
    or high heart rate, potential signs of
  • 00:13:43
    brady cardia and tacoc cardia. I'll show
  • 00:13:46
    you how easy it is to use. From heart
  • 00:13:49
    screener, you can access the ECG, which
  • 00:13:52
    will prompt you to place your thumb and
  • 00:13:54
    index fingers on the indents of your
  • 00:13:57
    Whoop. Within a few seconds, your
  • 00:13:59
    reading will be complete and you will
  • 00:14:01
    see your ECG result. Whoop will let you
  • 00:14:04
    know if your rhythm is normal or if
  • 00:14:06
    there may be cause for
  • 00:14:08
    concern. Aphib often goes undiagnosed
  • 00:14:12
    because ECGs capture only a single
  • 00:14:14
    moment and are limited to clinical
  • 00:14:17
    settings. You can also share your ECG
  • 00:14:20
    readings with a health care professional
  • 00:14:21
    in just a tap. Our next feature is a
  • 00:14:25
    first of its kind. This is the blood
  • 00:14:28
    pressure insights. Using our patent
  • 00:14:31
    pending technology, you will now receive
  • 00:14:34
    blood pressure insights right from your
  • 00:14:36
    wrist. Blood pressure plays a
  • 00:14:38
    fundamental role in sleep quality and
  • 00:14:40
    recovery. For your body to fully repair
  • 00:14:43
    and regulate critical functions, it's
  • 00:14:45
    important to see if blood pressure may
  • 00:14:47
    be impacting sleep disturbances. Whoop
  • 00:14:50
    delivers a new level of insight into
  • 00:14:52
    these connections, helping you see how
  • 00:14:54
    changes in your blood pressure align
  • 00:14:56
    with your overall recovery. For the past
  • 00:14:58
    3 years, we've been collecting tens of
  • 00:15:01
    thousands of readings in Whoop Labs to
  • 00:15:04
    develop this novel blood pressure
  • 00:15:06
    algorithm, and we're excited to release
  • 00:15:08
    blood pressure insights to you. Blood
  • 00:15:11
    pressure insights is bringing you the
  • 00:15:13
    very best in frontier science. With just
  • 00:15:16
    one baseline reading, you'll be able to
  • 00:15:19
    receive daily wristbased blood pressure
  • 00:15:22
    readings every morning. This is one of
  • 00:15:25
    the most cutting edge features we've
  • 00:15:26
    ever released, designed to bring even
  • 00:15:29
    greater visibility to the key metrics
  • 00:15:31
    that influence your overall well-being
  • 00:15:34
    and
  • 00:15:35
    performance. Only 3% of medical research
  • 00:15:39
    focuses on women, leading to disparities
  • 00:15:41
    in funding, technology, and health
  • 00:15:44
    products. Whoop is committed to changing
  • 00:15:46
    this. Our always data collection
  • 00:15:48
    accelerates research and fuels
  • 00:15:51
    innovation. This approach enables us to
  • 00:15:54
    introduce features that meet our members
  • 00:15:56
    specific needs, including today's
  • 00:15:58
    updates. Women's hormonal insights
  • 00:16:01
    provides a new level of visibility into
  • 00:16:03
    the physiological patterns shaping
  • 00:16:06
    women's health and performance. This
  • 00:16:08
    feature goes beyond simple cycle
  • 00:16:10
    tracking. Our new hormonal insights
  • 00:16:12
    feature gives women tools to track their
  • 00:16:15
    cycle alongside their Whoop data because
  • 00:16:18
    the menstrual cycle isn't something to
  • 00:16:20
    view in isolation. Members also get a
  • 00:16:23
    summary of unique cycle patterns like
  • 00:16:26
    period length, cycle length, and
  • 00:16:28
    variation. A regular cycle is a key
  • 00:16:31
    indicator of health and longevity.
  • 00:16:34
    Women also receive tailored period
  • 00:16:37
    predictions using temperature sensing,
  • 00:16:39
    resting heart rate, and respiratory
  • 00:16:41
    rate. Whoop goes further, offering
  • 00:16:44
    insights and guidance across all four
  • 00:16:46
    menstrual phases, menstrual, follicular,
  • 00:16:49
    ovulatory, and ludial, showing their
  • 00:16:52
    impact on sleep, stress, nutrition,
  • 00:16:54
    training, mood, work, and sex.
  • 00:16:58
    Members can log symptoms like bloating,
  • 00:17:00
    migraines, and cramps to identify
  • 00:17:03
    patterns and triggers. Whoop also offers
  • 00:17:06
    a tailored experience for those using
  • 00:17:08
    hormonal birth control, adapting based
  • 00:17:11
    on contraception
  • 00:17:13
    type. Most importantly, you control your
  • 00:17:16
    data. It's accessible and erasable
  • 00:17:19
    anytime. Sleep has always been at the
  • 00:17:21
    core of the Whoop experience. Over the
  • 00:17:23
    last year, we've made significant
  • 00:17:26
    investments to improve the coaching
  • 00:17:28
    experience for all our members. We've
  • 00:17:31
    upgraded your sleep performance to give
  • 00:17:33
    you a more advanced way to understand
  • 00:17:35
    how well you slept last night. Getting
  • 00:17:38
    healthy sleep is essential for improving
  • 00:17:41
    your health span, metabolic health,
  • 00:17:43
    mental resilience, recovery, and
  • 00:17:45
    performance.
  • 00:17:47
    Your new percentagebased score is built
  • 00:17:49
    on four key contributors now highlighted
  • 00:17:53
    in the allnew sleep
  • 00:17:55
    pillar. Hours versus needed, how much
  • 00:17:58
    sleep you got compared to what your body
  • 00:18:00
    needed. Sleep consistency, how regular
  • 00:18:04
    your bedtime and wake times are. Sleep
  • 00:18:07
    efficiency, the time you spent in bed
  • 00:18:09
    that you were actually
  • 00:18:11
    asleep. and sleep stress, the level of
  • 00:18:14
    elevated stress your body experienced
  • 00:18:16
    during
  • 00:18:18
    sleep. This updated score gives you a
  • 00:18:21
    better sleep analysis by rating each
  • 00:18:23
    category poor, sufficient, or optimal.
  • 00:18:27
    We're making it clearer what about your
  • 00:18:29
    sleep you're doing well and what you may
  • 00:18:31
    need to
  • 00:18:32
    improve. Let's look at two examples. The
  • 00:18:36
    first one's a 93% sleep performance. You
  • 00:18:39
    can see what makes this up. optimal
  • 00:18:41
    rankings across the board for sleep
  • 00:18:44
    hours versus needed, sleep consistency,
  • 00:18:46
    sleep efficiency, and sleep stress. In
  • 00:18:50
    this second example, we see a score of
  • 00:18:53
    62%. In this example, while sleep
  • 00:18:56
    efficiency is high at 96%, the other
  • 00:18:58
    metrics are not as ideal. Hours versus
  • 00:19:01
    needed is only 65%, sleep consistency is
  • 00:19:04
    just 31%, and sleep stress is even 20%.
  • 00:19:09
    This feature shows exactly what is
  • 00:19:11
    contributing to the less than optimal
  • 00:19:13
    sleep. Together, these power our allnew
  • 00:19:16
    sleep score. While your recovery shows
  • 00:19:19
    how primed your body is to perform for
  • 00:19:21
    the day, your sleep performance will
  • 00:19:24
    give you an accurate interpretation of
  • 00:19:26
    the health of your sleep. Building on
  • 00:19:28
    our mission to provide deeper insights
  • 00:19:31
    into your health and performance, we're
  • 00:19:33
    excited to bring V2 Max to Whoop. V2 max
  • 00:19:37
    is the maximum amount of oxygen your
  • 00:19:40
    body can use during intense exercise.
  • 00:19:43
    It's often considered the gold standard
  • 00:19:45
    for cardiovascular fitness and also a
  • 00:19:48
    key indicator of longevity. Calculated
  • 00:19:51
    through a proprietary algorithm refined
  • 00:19:53
    and tested in our in-house Whoop Labs,
  • 00:19:56
    your V2 max score estimates your rate of
  • 00:19:58
    oxygen consumption at the point of
  • 00:20:00
    maximum effort. It's updated weekly and
  • 00:20:04
    contributes to your health span and
  • 00:20:06
    Whoop age. Whoop will coach you to
  • 00:20:09
    understand what you need to do to
  • 00:20:10
    increase your V2
  • 00:20:14
    [Music]
  • 00:20:16
    max. This new hardware comes with a
  • 00:20:19
    whole new suite of accessories and
  • 00:20:22
    apparel. Let's start with our most
  • 00:20:24
    premium band yet, the allnew Leather
  • 00:20:27
    Lux. Leather Lux is crafted from genuine
  • 00:20:31
    Italian leather and precious metals to
  • 00:20:34
    create a timeless high-end
  • 00:20:37
    aesthetic that perfectly stacks with
  • 00:20:40
    fine watches or jewelry. It's easy to
  • 00:20:43
    swap in and out as shown, and it's going
  • 00:20:46
    to look great alongside anything else on
  • 00:20:49
    your wrist. This is just one of a number
  • 00:20:52
    of new collections that we're launching.
  • 00:20:55
    Leather Lux is available for both Whoop
  • 00:20:57
    5.0
  • 00:20:58
    and Whoop
  • 00:21:00
    MG. Alongside Leather Lux, we're
  • 00:21:03
    introducing Cornet. It provides a
  • 00:21:06
    lightweight antimicrobial band at our
  • 00:21:09
    most affordable price. In addition to
  • 00:21:11
    these new bands, we're bringing back all
  • 00:21:13
    of your favorites. This includes
  • 00:21:16
    Supernit, Supernit
  • 00:21:19
    Lux,
  • 00:21:20
    CloudNet, and Sport Flex. You'll also
  • 00:21:24
    have the opportunity to shop an improved
  • 00:21:26
    line of Whoop Body apparel, which
  • 00:21:29
    includes everything from boxers to
  • 00:21:32
    bralettes. Whoop body and our anywhere
  • 00:21:35
    technology system is all about
  • 00:21:37
    versatility. We want you to be excited
  • 00:21:39
    about how seamlessly Whoop fits into
  • 00:21:42
    your life. Our new Whoop body offering
  • 00:21:45
    enhances wearability with advanced
  • 00:21:47
    functionality, offering improved comfort
  • 00:21:49
    and precision while integrating into
  • 00:21:52
    daily life with our anywhere pod
  • 00:21:56
    system. Unlike previous Whoop body
  • 00:21:58
    designs, this removable pod attaches via
  • 00:22:02
    Velcro to compatible Whoop garments,
  • 00:22:05
    offering you more flexibility and
  • 00:22:07
    comfort while providing improved
  • 00:22:09
    accuracy and heart rate monitoring. Our
  • 00:22:12
    mission has been to design something so
  • 00:22:14
    premium and so comfortable that you want
  • 00:22:16
    to wear this clothing even at moments
  • 00:22:18
    when you wear your Whoop on your
  • 00:22:24
    wrist. We believe that more people
  • 00:22:26
    around the world should be able to
  • 00:22:28
    access all of the powerful life-changing
  • 00:22:31
    data and coaching that Whoop has to
  • 00:22:33
    offer. With that in mind, we're
  • 00:22:35
    introducing three new memberships, which
  • 00:22:38
    includes both a higher and more premium
  • 00:22:40
    tier and our most affordable tier yet.
  • 00:22:43
    Let's start with the Whoop 1 membership.
  • 00:22:47
    The Whoop 1 membership provides
  • 00:22:49
    professionalgrade fitness insights at
  • 00:22:51
    our best price. You get access to the
  • 00:22:54
    core Whoop metrics including strain,
  • 00:22:57
    recovery, and sleep. You also have a
  • 00:22:59
    full set of features and metrics
  • 00:23:01
    including V2 max, hormonal insights,
  • 00:23:04
    heart rate zones, steps, cardiovascular
  • 00:23:08
    strain, and muscularkeeletal load. Whoop
  • 00:23:10
    one includes strength trainer which
  • 00:23:12
    accurately captures the impact of lifts
  • 00:23:15
    and resistance workouts. This helps you
  • 00:23:17
    manage injury risk from overtraining.
  • 00:23:20
    Round out your training with extensive
  • 00:23:22
    recovery metrics and insights and dive
  • 00:23:24
    deep into all four stages of sleep with
  • 00:23:27
    precise guidance matching sleep lab
  • 00:23:31
    standards. Whoop 1 comes with the Whoop
  • 00:23:33
    5.0 device and our new basic charger
  • 00:23:37
    which allows for speedy charging to
  • 00:23:39
    replenish the 14 plus day battery life.
  • 00:23:42
    It also comes with our allnew Cornet
  • 00:23:45
    Band. If you've never been on Whoop
  • 00:23:47
    before, this may be a great membership
  • 00:23:50
    for you. Our next level of membership is
  • 00:23:53
    Whoop Peak. This membership provides
  • 00:23:56
    advanced health, fitness, and longevity
  • 00:23:59
    insights designed to help you perform at
  • 00:24:02
    your peak for longer. With Whoop Peak,
  • 00:24:05
    you can get unprecedented insight into
  • 00:24:07
    your overall health and for the first
  • 00:24:09
    time ever, your longevity. Whoop Peak
  • 00:24:12
    showcases all of our signature features
  • 00:24:14
    from Whoop 1, but also adds our health
  • 00:24:17
    monitor and stress monitor so you can
  • 00:24:19
    keep a close eye on your key vitals,
  • 00:24:21
    including heart rate, blood oxygen, and
  • 00:24:24
    skin temperature, and we'll alert you if
  • 00:24:26
    any of your metrics are out of range.
  • 00:24:29
    Whoop Peak introduces Healthspan with
  • 00:24:31
    Whoop Age, one of our most revolutionary
  • 00:24:34
    features to date. You'll finally know
  • 00:24:37
    how your behaviors are impacting your
  • 00:24:39
    longevity and what you can do to live
  • 00:24:41
    longer and healthier. Whoop Peak comes
  • 00:24:44
    with a Whoop 5.0 device, our wireless
  • 00:24:47
    power pack, and an Obsidian Supernit
  • 00:24:50
    band. If you want a comprehensive
  • 00:24:52
    membership for health, fitness, and
  • 00:24:55
    longevity, this may be the tier for you.
  • 00:24:59
    And finally, our most advanced and
  • 00:25:01
    premium membership tier, Whoop Life.
  • 00:25:04
    Whoop Life provides the most powerful
  • 00:25:06
    Whoop experience ever, delivering
  • 00:25:09
    medical grade health and performance
  • 00:25:11
    insights, including health span, heart
  • 00:25:13
    screener, and ECG. This also includes
  • 00:25:16
    blood pressure. All of the fundamental
  • 00:25:19
    features of Whoop One and Whoop Peak
  • 00:25:22
    like sleep, strain, recovery, V2 max,
  • 00:25:25
    and hormonal insights are also included.
  • 00:25:29
    Whoop Life is the most extensive
  • 00:25:30
    membership on the market when it comes
  • 00:25:32
    to detail, depth, dependability, and
  • 00:25:36
    preventative screening. The Whoop Life
  • 00:25:38
    membership comes with our most powerful
  • 00:25:41
    Whoop MG device, a SuperNet Lux band
  • 00:25:44
    with titanium metals and a wireless
  • 00:25:47
    power pack that can provide over 14 days
  • 00:25:49
    of battery life to your Whoop in a
  • 00:25:51
    single charge. Our new membership system
  • 00:25:54
    gives you the opportunity to choose the
  • 00:25:56
    Whoop experience best for you. And when
  • 00:26:00
    it comes to giving you the best possible
  • 00:26:02
    membership experience, we want to
  • 00:26:04
    showcase a new accessory for our most
  • 00:26:06
    loyal members, the Whoop Milestone
  • 00:26:10
    Collection. We've long heard from our
  • 00:26:12
    most loyal members that they want ways
  • 00:26:14
    to store their favorite bands, keep
  • 00:26:17
    track of their extra power packs, and
  • 00:26:19
    travel with their accessories.
  • 00:26:22
    The Whoop Milestone Collection is just
  • 00:26:24
    that. The Milestone Collection is
  • 00:26:27
    meticulously crafted from solid North
  • 00:26:30
    American maple, featuring a seamlessly
  • 00:26:32
    sculpted lid and elegantly rounded
  • 00:26:35
    edges. Designed with both form and
  • 00:26:37
    function in mind, it's a statement piece
  • 00:26:40
    that brings the innovation of Whoop into
  • 00:26:42
    your home. With every Milestone
  • 00:26:44
    collection box, you'll receive your
  • 00:26:47
    Whoop MG and power pack. You'll also
  • 00:26:50
    receive an extra band and our new travel
  • 00:26:53
    case. The milestone collection is
  • 00:26:56
    inherently personal. Each box comes
  • 00:26:59
    engraved with a member's initials and
  • 00:27:01
    the year they joined Whoop. The
  • 00:27:03
    milestone collection is available
  • 00:27:05
    exclusively to Whoop Life members, a
  • 00:27:08
    keepsake designed to honor our most
  • 00:27:09
    dedicated community. As a special thank
  • 00:27:12
    you, any Whoop member with over
  • 00:27:16
    1,825 recoveries will receive it free of
  • 00:27:20
    charge when they upgrade to Whoop Life.
  • 00:27:23
    Now, it's time for you to get access to
  • 00:27:25
    the latest
  • 00:27:26
    technology. If you're an existing Whoop
  • 00:27:28
    member, you'll automatically be rolled
  • 00:27:30
    into the Whoop Peak plan with your
  • 00:27:32
    current 4.0 device. Want the latest
  • 00:27:35
    Whoop 5.0? It's simple. Just extend your
  • 00:27:38
    membership and the 5.0 auto device will
  • 00:27:40
    be included at no additional charge.
  • 00:27:43
    Looking to upgrade to Whoop Life? Simply
  • 00:27:46
    purchase the annual Whooplife membership
  • 00:27:48
    with the MG hardware included, and
  • 00:27:51
    you'll unlock even more exclusive
  • 00:27:53
    benefits. If all you want is the new
  • 00:27:55
    hardware without making any additional
  • 00:27:57
    membership commitments, you can do that
  • 00:27:59
    by paying a one-time upgrade fee. All of
  • 00:28:02
    the details and more are now available
  • 00:28:04
    in your Whoop app and online to help you
  • 00:28:07
    walk through how you can get on Whoop
  • 00:28:09
    and choose the membership best for you.
  • 00:28:11
    And don't worry, you'll continue to have
  • 00:28:14
    access to your current subscription and
  • 00:28:16
    we'll prorrate the value of your
  • 00:28:17
    remaining months to match whatever plan
  • 00:28:19
    you
  • 00:28:20
    choose. Alongside your upgrade, we will
  • 00:28:23
    also send you a gift kit to pass your
  • 00:28:26
    old device on to a friend or family
  • 00:28:28
    member. This kit comes with a new 4.0 O
  • 00:28:31
    supernit band, a sanitizing wipe, and a
  • 00:28:34
    gift package. They will get a free
  • 00:28:36
    two-month trial to experience the power
  • 00:28:38
    of Whoop for themselves. And if they
  • 00:28:40
    convert to being a full Whoop member,
  • 00:28:43
    you'll get a credit to shop accessories
  • 00:28:45
    and apparel, all while avoiding waste
  • 00:28:48
    and improving sustainability.
  • 00:28:54
    Before we close, I want to show you a
  • 00:28:56
    little preview into what's next for
  • 00:28:59
    Whoop. To complement the 247
  • 00:29:02
    physiological data collected through
  • 00:29:04
    Whoop, we're excited to announce a
  • 00:29:06
    feature coming soon. Whoop advanced
  • 00:29:09
    labs. This newest component to the Whoop
  • 00:29:12
    offering will allow you to schedule
  • 00:29:14
    blood testing of key biomarkers and
  • 00:29:17
    access your lab results directly in the
  • 00:29:20
    Whoop app. Your results will be reviewed
  • 00:29:23
    by top clinicians who will provide you
  • 00:29:25
    with a personalized report and
  • 00:29:28
    actionable coaching plan to improve your
  • 00:29:30
    health, all woven into your daily Whoop
  • 00:29:33
    experience. This is the first blood
  • 00:29:36
    testing experience that will allow a
  • 00:29:38
    complete and integrated view of your
  • 00:29:40
    heart health, metabolic health,
  • 00:29:43
    inflammation and immunity, and hormone
  • 00:29:45
    balance, all connected to your 247 Whoop
  • 00:29:49
    data. This advanced offering will be
  • 00:29:52
    available soon to US-based members with
  • 00:29:55
    additional markets following after. Join
  • 00:29:58
    the wait list in our app or on our
  • 00:29:59
    website now to get updates and be the
  • 00:30:02
    first to access this feature.
  • 00:30:23
    This is a monumental day in Whoop
  • 00:30:25
    history. We've introduced two new
  • 00:30:27
    hardware devices, the 5.0 0 and MG, both
  • 00:30:31
    of which feature enhanced sensing, a 14
  • 00:30:34
    plus day battery life, and a smaller
  • 00:30:36
    form factor. We've also released
  • 00:30:38
    revolutionary features like health span
  • 00:30:41
    with Whoop age, heart screener with ECG,
  • 00:30:44
    blood pressure monitor, and hormonal
  • 00:30:47
    insights. We've redesigned apparel and
  • 00:30:50
    accessories to make Whoop more wearable,
  • 00:30:52
    versatile, and stylish. We've also
  • 00:30:55
    unveiled new memberships that allow you
  • 00:30:57
    to create and shape your own Whoop
  • 00:30:59
    experience. Whoop is now more powerful,
  • 00:31:02
    more adaptable, and built to fit every
  • 00:31:05
    lifestyle. The time is now to perform
  • 00:31:08
    better and live longer. Thank you for
  • 00:31:10
    being part of this journey.
  • 00:31:12
    [Music]
  • 00:31:43
    [Music]
  • 00:31:46
    Heat up here.
Tag
  • Whoop
  • health span
  • performance
  • wearable technology
  • ECG
  • blood pressure
  • Healthspan
  • hormonal insights
  • membership
  • innovation