一口气了解瑞士经济
Sintesi
TLDRThe video delves into the peculiarities of Switzerland's economy, which boasts a high per capita GDP of $106,000 in 2024, making it one of the wealthiest nations globally. Despite its high living costs and limited natural resources, Switzerland's neutrality, robust banking sector, and strong pharmaceutical and manufacturing industries contribute to its economic success. The video discusses Switzerland's historical neutrality, the significance of its banking secrecy, and the challenges it faces in a changing global landscape, including the decline of banking secrecy and sluggish demand in Europe. It also highlights the importance of the Geneva Free Port and the unique Swiss education system in fostering skilled labor for its industries.
Punti di forza
- 💰 Switzerland's per capita GDP is $106,000 in 2024.
- 🕊️ Switzerland has maintained neutrality for over 200 years.
- 🏥 The pharmaceutical industry is a major economic driver.
- 🏦 Swiss banks are known for their secrecy and low taxes.
- 📉 The Swiss economy faces challenges from declining banking secrecy.
- 🏞️ The Geneva Free Port allows anonymous storage of valuable items.
- 👩🎓 Switzerland's education system emphasizes apprenticeships.
- 💵 The strong Swiss franc can impact exports negatively.
- 🌍 Switzerland's neutrality attracts international organizations.
- 📉 The banking industry is under increased scrutiny and pressure.
Linea temporale
- 00:00:00 - 00:05:00
Switzerland boasts a unique economy with a high per capita GDP of $106,000, second only to Luxembourg. Despite high labor costs and scarce natural resources, it outperforms neighboring countries like France and Germany, raising questions about its economic model and neutrality.
- 00:05:00 - 00:10:00
Switzerland's neutrality has been a cornerstone of its identity, allowing it to avoid joining the EU, NATO, or even the UN until 2002. This neutrality has been tested during international conflicts, yet Switzerland has maintained a stable position, often acting as a neutral ground for financial transactions.
- 00:10:00 - 00:15:00
During World War II, Switzerland's geographical advantages and military strategies, including the National Fortress Project, helped it remain neutral. The country fortified its defenses and prepared to destroy its own infrastructure to deter invasion, showcasing a unique approach to national security.
- 00:15:00 - 00:20:00
Switzerland's economic strategy during the war involved being both ruthless and tactful. It became a hub for financial transactions, allowing countries to store wealth, including gold, in Swiss banks, which later faced scrutiny for their role in wartime finance.
- 00:20:00 - 00:25:00
The Swiss banking industry thrived on secrecy, attracting global wealth due to its strict confidentiality laws. However, scandals and international pressure have led to a decline in this secrecy, impacting the banking sector's reputation and operations.
- 00:25:00 - 00:30:00
Despite challenges, Switzerland's economy has diversified beyond banking, with significant contributions from the pharmaceutical and manufacturing sectors. Companies like Roche and Novartis lead in pharmaceuticals, while precision manufacturing remains a stronghold for Swiss exports.
- 00:30:00 - 00:35:20
Switzerland's decentralized political system fosters a sense of ownership among citizens, influencing their decisions on economic policies. This unique governance model, combined with a strong education system, has contributed to the country's high per capita GDP and resilience in the face of economic challenges.
Mappa mentale
Video Domande e Risposte
What is Switzerland's per capita GDP in 2024?
Switzerland's per capita GDP reached an astonishing US$106,000 in 2024.
Why is Switzerland considered a neutral country?
Switzerland has maintained its neutrality for over 200 years, not joining the EU, Eurozone, or NATO.
What are the main industries driving Switzerland's economy?
The pharmaceutical, chemical, and precision manufacturing industries are the main drivers of Switzerland's economy.
How does Switzerland's banking system attract wealthy clients?
Switzerland's banking system is known for its secrecy and low tax rates, making it attractive for wealthy individuals.
What challenges does the Swiss economy face?
The Swiss economy faces challenges such as the decline of banking secrecy, sluggish demand in Europe, and potential impacts from deglobalization.
What is the significance of the Geneva Free Port?
The Geneva Free Port is a tax-free zone that allows for the anonymous storage of valuable items, attracting collectors and investors.
How does Switzerland's education system contribute to its economy?
Switzerland's dual-track education system emphasizes apprenticeships, providing skilled labor for its industries.
What is the impact of the Swiss franc's strength on exports?
The strong demand for the Swiss franc can negatively impact Swiss exports by making them more expensive.
What role does neutrality play in Switzerland's economy?
Switzerland's neutrality has allowed it to become a hub for international organizations and a safe haven for wealth.
How has the Swiss banking industry changed in recent years?
The Swiss banking industry has faced challenges due to the decline of confidentiality agreements and increased scrutiny from international authorities.
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- 00:00:00Hi~
- 00:00:00Let me tell you that
- 00:00:01Switzerland is a very, very peculiar economy.
- 00:00:04It is very rich
- 00:00:05or very profitable.
- 00:00:07In 2024
- 00:00:08its per capita GDP reached an astonishing US$106,000,
- 00:00:11ranking second in the world
- 00:00:12Luxembourg is No.1
- 00:00:13With population of just over 600,000
- 00:00:14.Switzerland can basically be said
- 00:00:15to be the most profitable country per capita in the world
- 00:00:18The amazing part is that
- 00:00:19you see,
- 00:00:20France and Germany are right next to it
- 00:00:22and are completely free trade
- 00:00:23but their GDP per capita is only about half of Switzerland.
- 00:00:24Italy is even worse.
- 00:00:26Don’t you think it's strange?
- 00:00:27With such high labour costs
- 00:00:29high cost of living
- 00:00:30with extremely scarce natural resources
- 00:00:32and it can still leave behind all the countries in the world
- 00:00:33and maintain such a high per capita GDP?
- 00:00:35Why did they choose
- 00:00:36to being neutral?
- 00:00:37Why can they maintain neutrality for more than 200 years?
- 00:00:39Why are their watches so good
- 00:00:41and can be sold at expensive price/.
- 00:00:41How come their banks are so safe?
- 00:00:43Isn't it strange?
- 00:00:46Today, we'll have a look at
- 00:00:47the peculiar Swiss economy.
- 00:00:55I also created something amidst the scenery of lakes and mountains.
- 00:00:58Because I didn’t bring any paper today
- 00:00:59so I just write on a
- 00:01:00paper bag
- 00:01:01continue creating.
- 00:01:02Let’s first talk about Switzerland’s biggest label
- 00:01:04its neutrality.
- 00:01:05Of course, Switzerland’s so-called neutrality
- 00:01:07will also have many positions
- 00:01:08and will be affected by various international political games
- 00:01:10. For example, during the Russo-Ukrainian War two years ago, Switzerland
- 00:01:12froze more than 15 billion U.S. dollars in Russian-related assets
- 00:01:13due to pressure from the United States and the European Union.
- 00:01:16He has done similar things
- 00:01:17, but at least it is relatively stable. Especially
- 00:01:19in the core position of Europe
- 00:01:20, it is quite incredible
- 00:01:22that he can be so neutral. Look
- 00:01:24at his neutrality.
- 00:01:24You see, he does not join the European Union
- 00:01:26, the Eurozone
- 00:01:27, or NATO.
- 00:01:28Even the United Nations only reluctantly joined the United Nations in 2002.
- 00:01:30The flag of other countries is rectangular.
- 00:01:32He has to give you a square.
- 00:01:34In this way, which direction do you look at it from
- 00:01:35? It can look
- 00:01:37the same from both sides, doesn't it show that it is very impartial,
- 00:01:39independent and unbiased, right?
- 00:01:41Sometimes
- 00:01:42it even makes people feel a little unique.
- 00:01:44For example, if the banknotes
- 00:01:45are printed with
- 00:01:46Swiss francs horizontally, they will have to look at you vertically
- 00:01:47to see
- 00:01:48if they are tickets to the opera house.
- 00:01:49Hey, turn them over
- 00:01:50and it is money. And let me tell you,
- 00:01:52this is not an ordinary Swiss franc
- 00:01:53. It was Xiao Lin who showed you the Swiss franc (feet) on the top of the snow mountain
- 00:01:57that got stuck.
- 00:01:59In fact, there are many countries that claim to be neutral,
- 00:02:01such as Ireland, Mexico, Austria
- 00:02:03, Ghana, Vatican, Panama, etc.
- 00:02:04But to be honest,
- 00:02:05many countries give people the impression
- 00:02:06that they just say
- 00:02:08what you think, especially in peacetime,
- 00:02:10it is actually not difficult
- 00:02:11to claim neutrality
- 00:02:12. I just said,
- 00:02:12our country must be good. To develop the economy,
- 00:02:14don't take me with you when fighting.
- 00:02:15We want peace
- 00:02:16, right? This is reasonable.
- 00:02:17But once the war is affected
- 00:02:19and even reaches your doorstep,
- 00:02:20it is actually very difficult
- 00:02:21for you to remain neutral.
- 00:02:23For example, Norway and the Netherlands are
- 00:02:25actually similar to Switzerland. They
- 00:02:26have declared that they will be permanently neutral since the 19th century.
- 00:02:28However, when World War II started,
- 00:02:29they failed to control it and were involved.
- 00:02:30Like Sweden, it even carried it. After World War I and World War II,
- 00:02:33we survived the Cold War
- 00:02:34and remained neutral without participating in
- 00:02:35the war. But when the Russo-Ukrainian War broke out in 2022
- 00:02:37, I was so nervous that
- 00:02:38I couldn't sit still.
- 00:02:39Joining NATO
- 00:02:39is equivalent to giving up one's identity
- 00:02:41as a neutral country. So you see,
- 00:02:42it is actually very difficult to maintain
- 00:02:44neutrality after
- 00:02:45hundreds of years of war.
- 00:02:47And Switzerland
- 00:02:47has gone from 1 After establishing its status as a neutral country in 815,
- 00:02:50it has never participated in any foreign war.
- 00:02:52If you want to know how he did it,
- 00:02:53let's talk about World War II.
- 00:02:54You see, during World War II,
- 00:02:55Switzerland was a place in the center of the whirlpool. It was
- 00:02:57bordered by Germany in the north,
- 00:02:59Italy in the south,
- 00:02:59France in the west,
- 00:03:00Austria in the east,
- 00:03:01and in the middle was the Devil's Zone.
- 00:03:02People were beaten crazy and blown up
- 00:03:04at the doorstep.
- 00:03:04It was like there was a It's like a diamond shield.
- 00:03:10Behind this, there must be a very reasonable strategy
- 00:03:12and at the same time, he has to pay a huge price.
- 00:03:14I conclude that he was able to remain neutral during World War II
- 00:03:16through two main strategies.
- 00:03:18First, you have to be ruthless enough.
- 00:03:20Second, you have to be smooth enough.
- 00:03:21This ruthlessness actually does not mean being ruthless to others
- 00:03:23, but being ruthless to yourself.
- 00:03:25The core idea is that I tied explosives to myself.
- 00:03:27Hey, don't come over.
- 00:03:28You have to do it again. If you dare to come close,
- 00:03:29I will die with you.
- 00:03:32In fact, the terrain of Switzerland
- 00:03:33is a bit like a sandwich.
- 00:03:35The south and east are the rolling
- 00:03:37Alps. The west is bordered by France, mainly the Jura Mountains
- 00:03:39. The north is bordered by Germany. The Rhine River and Lake Constance
- 00:03:42are sandwiched between the Swiss plateau
- 00:03:43and where most people live.
- 00:03:45So you can see that the entire country
- 00:03:46is surrounded by either mountains or mountains. The water
- 00:03:47is connected to the outside
- 00:03:48by a very small number of tunnels, bridges, and mountain roads.
- 00:03:51This geographical environment
- 00:03:52can be said to be a traffic hell
- 00:03:54from the perspective of economic activities or foreign exchanges.
- 00:03:56But from a military perspective,
- 00:03:57it is an excellent natural environment. It is dangerous
- 00:03:59, easy to defend, and difficult to attack
- 00:04:00. This gave the Swiss a lot of confidence.
- 00:04:03When World War II broke out,
- 00:04:04they were actually very nervous
- 00:04:05at all. Wanting to join the war
- 00:04:06, they secretly
- 00:04:07implemented a plan called
- 00:04:08the "National Fortress Project." They
- 00:04:12built a series of fortifications
- 00:04:13around the Alps. A
- 00:04:15large number of anti-tank cannons and machine guns
- 00:04:17were hidden in the mountains
- 00:04:18or disguised as barns.
- 00:04:19To this day,
- 00:04:20many of the cannons are actually still there.
- 00:04:22Look at the many ordinary small houses.
- 00:04:23When you open the door,
- 00:04:24there is a cannon inside .
- 00:04:27And these cannons are
- 00:04:27right The precise ones are some key highway
- 00:04:29bridges or tunnels.
- 00:04:30In fact, it
- 00:04:31is difficult to say that they destroyed all the German tanks at that time.
- 00:04:34One of their main functions
- 00:04:35was to prepare to destroy their own roads
- 00:04:36or to aim at the mountains and
- 00:04:37be ready to create mudslides at any time.
- 00:04:39Hundreds of large and small fortresses around
- 00:04:40the entire country
- 00:04:42had tons of explosives buried
- 00:04:43at any time, ready to directly cut off contact with the outside world
- 00:04:45. It was not until 2015 that the clearance of explosives was basically completed.
- 00:04:50A large number of holes were dug in the mountains
- 00:04:52to make bunkers and air-raid shelters.
- 00:04:53According to incomplete
- 00:04:54statistics , tens of thousands of large bunkers were dug,
- 00:04:56and enough necessary communication equipment and explosives
- 00:04:58were prepared.
- 00:04:59Do you see it?
- 00:05:00This is actually his hedgehog strategy.
- 00:05:02He wants to give other countries
- 00:05:03a very clear signal
- 00:05:04. It is hard to say how good my attack power is.
- 00:05:05But I will never mess
- 00:05:07with you. If you want to force me to do it,
- 00:05:08then I will have to fight to the death.
- 00:05:10At least I will get some blood on your hands.
- 00:05:12This bridge
- 00:05:13is connected to Switzerland and Germany. It was
- 00:05:15renovated and completed in 2006.
- 00:05:16The Swiss actually hid TNT on this bridge pier.
- 00:05:19You tell me, they are also cautious enough.
- 00:05:20It has been more than 60 years since World War II and
- 00:05:22the Soviet Union has been disintegrated for more than 10 years
- 00:05:23. He still has so many explosives
- 00:05:24and will hide them for you from time to time.
- 00:05:26What we just said is that he is ruthless to himself
- 00:05:28, but this ruthlessness alone is not enough to stop the Germans.
- 00:05:31In fact, Hitler had already made a very detailed
- 00:05:33battle plan to capture Switzerland.
- 00:05:34So, Switzerland, he also has a second trick
- 00:05:36, which is to be tactful
- 00:05:39. As a hedgehog,
- 00:05:41I will also cooperate with everyone
- 00:05:42. I want to be a valuable hedgehog
- 00:05:44, so you see the Swiss bank
- 00:05:46as a neutral bank . It doesn’t matter
- 00:05:47whether you are British, French, American, German
- 00:05:49or Italian.
- 00:05:50I don’t care whether your money was earned,
- 00:05:52stolen or robbed.
- 00:05:53I am willing to do business with you
- 00:05:54. If you let me have your money, you can rest assured
- 00:05:57because you have the status of a neutral country.
- 00:05:58The Swiss franc was
- 00:06:00during World War II . It was the only
- 00:06:02currency in the world that could be freely circulated and convertible.
- 00:06:03So at that time, both Germany, Britain and France
- 00:06:05had a large amount of gold bars stored in Swiss banks
- 00:06:07in exchange for Swiss
- 00:06:08francs. The Swiss banks could
- 00:06:09exchange them for a lot of gold plundered during the war
- 00:06:10at a price lower than the market price.
- 00:06:13In 1998,
- 00:06:14the Swiss National Bank admitted that Switzerland had stolen money
- 00:06:15from the Nazis
- 00:06:16during World War II.
- 00:06:17He obtained gold worth 440 million US dollars at the time. The
- 00:06:20financial help provided by Switzerland
- 00:06:21was also a very critical part of supporting the German economy at that time.
- 00:06:24When these things came out, they
- 00:06:25greatly damaged the international image of Switzerland
- 00:06:27and led to a major change in Switzerland.
- 00:06:29We will talk about it later.
- 00:06:30Of course, from the perspective of Switzerland,
- 00:06:31he will defend himself and say that
- 00:06:32I am just protecting myself.
- 00:06:33We just do business with everyone without distinction.
- 00:06:35We won't make moral judgments about this.
- 00:06:37In short, Switzerland
- 00:06:39successfully escaped the devastation of World War II
- 00:06:40by being cruel to itself and smooth to others.
- 00:06:42It even made a small fortune because of the war. Why do
- 00:06:46you think the Swiss
- 00:06:47are so obsessed with neutrality
- 00:06:49? Is he a coward
- 00:06:50? Actually,
- 00:06:50I'm not telling you that
- 00:06:51the Swiss are. How
- 00:06:53far can you fight?
- 00:06:54In fact, for a long time in history,
- 00:06:55the Swiss were famous for being mercenaries.
- 00:06:59Starting from the 13th century,
- 00:07:00after experiencing large and small wars,
- 00:07:02people from European countries discovered that
- 00:07:03the Swiss were really capable
- 00:07:05of fighting and had strong
- 00:07:06discipline. Fortunately
- 00:07:07, in addition, Switzerland itself was not economically developed and
- 00:07:09had no money,
- 00:07:09so they often went there. They work as
- 00:07:10mercenaries for other countries nearby
- 00:07:12. Their spearmen are particularly powerful.
- 00:07:14They formed that phalanx
- 00:07:14and
- 00:07:15ran rampant on the battlefield
- 00:07:17like a hedgehog. They were invincible.
- 00:07:17In the 15th century,
- 00:07:18they almost monopolized the spearman market in Europe.
- 00:07:21After that, they began to be imitated by other countries.
- 00:07:23Until now,
- 00:07:24do you know what the name of the escort team that protects the Pope
- 00:07:26is called Swiss. Guard
- 00:07:27Swiss Guard
- 00:07:30Beginning in the 17th century,
- 00:07:31Switzerland also experienced several disastrous defeats in wars
- 00:07:33and was a bit tired.
- 00:07:34At the same time, you have been a mercenary for hundreds of years
- 00:07:36and you have some primitive accumulation
- 00:07:38. Even his banking industry
- 00:07:39has developed and grown
- 00:07:41to manage the money earned by mercenaries.
- 00:07:42When the economy has a bottom,
- 00:07:43he announced that he would be neutral.
- 00:07:44But even if he said that he was neutral,
- 00:07:46he also added a line, hey,
- 00:07:47I still Friends from the
- 00:07:48Kazakhstan side who can be mercenaries, don’t worry.
- 00:07:50After
- 00:07:51a brief period of invasion,
- 00:07:53at the Vienna Conference in 1815,
- 00:07:55European countries formally established
- 00:07:56Switzerland as a permanent neutral country.
- 00:07:58This also attracted more than 50 international organizations such as the World Trade Organization, the World Health Organization
- 00:08:01, the Bank for International Settlements, the Red Cross
- 00:08:02, FIFA, etc.,
- 00:08:05to set up their headquarters in Switzerland.
- 00:08:06Because of Switzerland’s status as a neutral country,
- 00:08:07Switzerland One of the industries that have benefited the most from Switzerland
- 00:08:09is its banking industry, and it is also one of Switzerland's trump cards in the world
- 00:08:11.
- 00:08:13To be a little more specific
- 00:08:13, wealth management in banks,
- 00:08:16wealth management, to put it bluntly, is to manage money for the rich and
- 00:08:19for high-net-worth people.
- 00:08:20Probably since World War II,
- 00:08:21Switzerland has been the world's largest offshore financial center,
- 00:08:24and 1/4 of the world's cross-border assets
- 00:08:26are stored in Swiss banks.
- 00:08:27According to UBS statistics,
- 00:08:28the world's Bi llionaires
- 00:08:30are wealthy individuals with assets exceeding US$1 billion.
- 00:08:31Among them, 46%
- 00:08:33, or nearly half, are their clients.
- 00:08:35So why do you think the Swiss banking industry
- 00:08:37is so attractive to the world's richest people?
- 00:08:39His trump
- 00:08:40card was secrecy
- 00:08:42.
- 00:08:46As early as 1934, Switzerland
- 00:08:48implemented a
- 00:08:48landmark federal law
- 00:08:50, the Federal Bank. The abbreviation of the "Swiss Bank Law"
- 00:08:52is the "Swiss Bank Law".
- 00:08:53The most famous one in this bill is Article 47,
- 00:08:56which probably means that
- 00:08:57banks cannot disclose customer information to anyone,
- 00:08:59including the Swiss authorities
- 00:09:01, including any other country.
- 00:09:02This is written into the federal law,
- 00:09:04so right? You put the money here
- 00:09:05and I will take care of the money. Don't worry about it.
- 00:09:06You can't even cut open
- 00:09:07my mouth
- 00:09:08with a saw .
- 00:09:10In fact, you can see that it was killed in World War II. It's a living thing,
- 00:09:12but both parties can feel very confident about putting their money
- 00:09:14and valuables in Swiss banks.
- 00:09:15Although there are some ethical issues,
- 00:09:17this can be said to be
- 00:09:19the best advertisement
- 00:09:20for Swiss banking industry's secrecy
- 00:09:22. With the characteristics of secrecy
- 00:09:23and the low tax rate, Switzerland has
- 00:09:25become a tax haven,
- 00:09:26which allowed its bank
- 00:09:27to quickly attract global capital to settle here
- 00:09:30after World War II . The two giant banks
- 00:09:31have grown rapidly.
- 00:09:31The two giant banks
- 00:09:32, UBS and Credit
- 00:09:34Suisse, have also continued to strengthen
- 00:09:36their confidentiality and security characteristics.
- 00:09:38You see, Switzerland has dug a lot of bunkers and tunnels.
- 00:09:41UBS simply bought some caves
- 00:09:43and hid its vaults under the Alps.
- 00:09:45Credit Suisse
- 00:09:46simply hid its safes underwater.
- 00:09:47Although you don’t think it is necessary
- 00:09:49, You sound very safe.
- 00:09:51This reputation spreads further
- 00:09:52and further.
- 00:09:53In various movies and television works
- 00:09:54, Switzerland can be said to be
- 00:09:56synonymous with the highest level of confidentiality
- 00:09:58. I remember that in "The Wolf of Wall Street",
- 00:09:59Swiss banks were used to launder money.
- 00:10:01"The Da Vinci Code"
- 00:10:02also used Swiss anonymous accounts.
- 00:10:04In "The Bourne Supremacy"
- 00:10:04, they used Swiss safe deposit boxes to get passports and money.
- 00:10:06"007" has more.
- 00:10:08So when I was a child, I felt that
- 00:10:09this Swiss vault
- 00:10:10was the most mysterious
- 00:10:12and safest place in the world
- 00:10:14. In short, Switzerland has banking laws, low taxes
- 00:10:16, and media propaganda
- 00:10:18have jointly promoted the rapid expansion of Switzerland's private banking industry.
- 00:10:20After UBS acquired Credit Suisse in 2023,
- 00:10:22the scale of assets under management
- 00:10:23has reached 5.8 trillion U.S. dollars
- 00:10:25, which is 7 times the Swiss GDP.
- 00:10:29Although if you look at the Swiss banking industry alone,
- 00:10:31its impact on Swiss GD P's contribution may not be that outstanding,
- 00:10:33less than 10%
- 00:10:34, but it
- 00:10:35has a huge joint effect
- 00:10:37through the business card effect
- 00:10:38of attracting rich people from outside.
- 00:10:39It has also become a vital engine of the Swiss economy
- 00:10:44. However, if you think of such a good confidentiality mechanism,
- 00:10:46the purpose of the money saved by these rich people
- 00:10:48may not be very clean.
- 00:10:50The most common one is tax evasion.
- 00:10:51Many
- 00:10:53people may go to the Cayman Islands
- 00:10:55to build an offshore shell company
- 00:10:57. Then I opened an account in Switzerland
- 00:10:58in the name of this company
- 00:10:59so that I can hide the owner behind the bank account.
- 00:11:02We talked about the Cayman Islands before.
- 00:11:03This is a layer of information isolation.
- 00:11:04The Swiss bank separates another layer of information
- 00:11:06so that no matter whether it is the United States, Europe
- 00:11:07, or whoever wants this information,
- 00:11:09Switzerland can not give it to Switzerland
- 00:11:10. Then you can evade taxes by hiding income.
- 00:11:12Of course, I emphasize that
- 00:11:13this was before and
- 00:11:14you can't do this now.
- 00:11:15We will talk about
- 00:11:16it later. Tax evasion may be considered relatively clean.
- 00:11:18There are also a large number of criminals
- 00:11:19who will put dirty money in Switzerland.
- 00:11:22For example, former Philippine President Marx
- 00:11:24embezzled more than 10 billion US dollars in
- 00:11:25bribes from 1965 to 1986. This was rated as
- 00:11:27the largest government theft in history
- 00:11:29by Guinness World Records.
- 00:11:31Where did Marx put the stolen money
- 00:11:33? Hey, they used many anonymous accounts
- 00:11:35to put the money. After arriving at a Swiss bank,
- 00:11:36after 16 years of litigation
- 00:11:38, the crime was characterized, and
- 00:11:39the Swiss government
- 00:11:40returned US$683 million to the Philippine government
- 00:11:42. Similarly, many politicians, such as the former president of Nigeria and
- 00:11:44the former president of Iraq, etc.,
- 00:11:45would save money in Swiss banks
- 00:11:47, and the savings would be hundreds of millions of dollars.
- 00:11:49These are just the ones that have been exposed.
- 00:11:51In fact, they are definitely just the tip of the iceberg.
- 00:11:52Others, like some drug lords and fraud groups, are There
- 00:11:55are countless bank accounts in Switzerland .
- 00:11:57This confidentiality mechanism in Switzerland
- 00:11:59has become a corner of global capital that hides evil.
- 00:12:02In 1997, there was a young man named Meili who was less than 30 years old.
- 00:12:05He was working as a guard at a Swiss bank and
- 00:12:07accidentally discovered that
- 00:12:08UBS was destroying
- 00:12:10asset documents related to Jewish orphans during the Holocaust.
- 00:12:11In fact, it was equivalent to
- 00:12:12UBS trying to
- 00:12:14appropriate some assets left over by the Nazis
- 00:12:16during World War II . So Meili She secretly took these documents home
- 00:12:18and handed them over to a Jewish organization.
- 00:12:20Finally, the documents were made public.
- 00:12:23Mellie became the first
- 00:12:24person wanted by the Swiss federal government
- 00:12:26for violating the Swiss Banking Act
- 00:12:27and had to rush to the United States.
- 00:12:29After seeing the information in these documents, the public
- 00:12:31condemned the Swiss bank overwhelmingly.
- 00:12:34Finally, in August 1998,
- 00:12:35UBS
- 00:12:36reached an agreement with Jewish victims of US$1.25 billion. Yuan's settlement
- 00:12:38also reached a settlement of US$750,000 with Meili. Although
- 00:12:40this matter
- 00:12:41was settled
- 00:12:42, there is no doubt that
- 00:12:43he opened a hole
- 00:12:44to let the public see
- 00:12:46the ulterior side of the Swiss banking industry. It was also
- 00:12:47a very critical turning point for
- 00:12:48the entire industry.
- 00:12:50Don't look at the overheating of global capital in the next 10 years.
- 00:12:53The Swiss banking industry also followed suit and started a party,
- 00:12:55but in fact this was more like a "doomsday party"
- 00:12:58After 2005,
- 00:13:00a series of internal documents about the Swiss banking industry were exposed,
- 00:13:02revealing that they used various methods
- 00:13:03to help overseas customers evade taxes.
- 00:13:05In 2009, UBS reached an agreement with the U.S. Department of Justice
- 00:13:08to pay a $780 million fine
- 00:13:09and provided the United States with the account information of more than 4,000 customers.
- 00:13:13The original small hole
- 00:13:14was suddenly opened,
- 00:13:16including countries such as Germany, France, and Belgium. The country
- 00:13:18began to investigate whether Swiss banks
- 00:13:20helped their citizens to evade taxes.
- 00:13:21Due to pressure from governments and public opinion, Switzerland
- 00:13:23has signed information exchange agreements with the United States and the European Union.
- 00:13:26Account information involving residents of these countries
- 00:13:28needs to be shared with their governments.
- 00:13:30Although there are still many restrictions on the sharing of information,
- 00:13:32Switzerland still has many restrictions.
- 00:13:33Although its confidentiality system
- 00:13:34still applies to all Swiss citizens,
- 00:13:36but in Internationally,
- 00:13:37the label of secrecy that Switzerland was famous for in the past half century
- 00:13:40has actually been in name only.
- 00:13:43Since 2008,
- 00:13:44Switzerland's financial industry has been on a decline.
- 00:13:45Although it is not that
- 00:13:46the rich have directly withdrawn their capital on a large scale
- 00:13:48, the competitiveness of the overall banking industry
- 00:13:50is definitely incomparable with those of the big banks in the United States.
- 00:13:51The GDP share of the Swiss banking industry
- 00:13:53has also dropped from 11.2 in 2007
- 00:13:55to only 8.9% in 2022.
- 00:13:58The two largest Swiss banks
- 00:14:00Credit Suisse in the bank
- 00:14:00was even more so due to the overly aggressive strategies of its investment banking department.
- 00:14:02The management continued to be turbulent, and the
- 00:14:04top management was frequently involved in scandals.
- 00:14:05In addition, the market was so volatile
- 00:14:06that it suffered a run in 2023.
- 00:14:08In the end, the Swiss National Bank intervened strongly
- 00:14:09and put
- 00:14:10a knife on the necks of the two banks
- 00:14:12. UBS finally acquired Credit Suisse for US$3.25 billion.
- 00:14:14At that time, there was a lot of fuss.
- 00:14:16Look, this building
- 00:14:17turned out to be Credit Suisse. Suisse’s global headquarters
- 00:14:19, look at the current brand UBS UBS UBS
- 00:14:22has all been replaced by UBS
- 00:14:23, but anyway,
- 00:14:24secrecy has allowed Swiss banks
- 00:14:25to reap a huge dividend.
- 00:14:28And let me tell you,
- 00:14:29Harry Switzerland ’s idea of secrecy
- 00:14:31is actually not just about banks.
- 00:14:32The secrets he can keep are not limited to money.
- 00:14:34Friends, look at the building behind me, which
- 00:14:36is very inconspicuous,
- 00:14:37but it But there is an invisible vault
- 00:14:39that is famous among the world's richest people.
- 00:14:41It has about 1.2 million collections,
- 00:14:43which is equivalent to two Louvres
- 00:14:44. There are thousands of Picasso paintings alone,
- 00:14:46Van Gogh, Monet, and Da Vinci.
- 00:14:48Statistics estimate that
- 00:14:49the total value of this collection exceeds 100 billion U.S. dollars.
- 00:14:51It is also known as
- 00:14:52the world's largest invisible vault. Art Museum
- 00:14:55, and this place
- 00:14:55is also the core of many underground transactions,
- 00:14:57tax avoidance, tax evasion and money laundering.
- 00:14:59This is the Geneva Free Port.
- 00:15:03Although it is called a Port
- 00:15:05, it has no water or ships.
- 00:15:06It is a tax-free special economic zone.
- 00:15:08In fact, many countries
- 00:15:10will set up this kind of free trade
- 00:15:11in order to promote trade and attract overseas investment . Zones,
- 00:15:13free economic zones, and other special economic zones.
- 00:15:15Many economic activities
- 00:15:16in these special zones
- 00:15:17, such as investment, processing, import and export, etc.
- 00:15:19, are exempt from tariffs.
- 00:15:20Free ports also belong to a type of special economic zones.
- 00:15:22In fact, they are a bit like a tax-free temporary storage locker
- 00:15:25. For example,
- 00:15:26you want to temporarily store this goods here.
- 00:15:28After that, I will transport this kind of transit goods.
- 00:15:30Then I will no longer charge you import and export duties.
- 00:15:32You just need to pay a storage fee.
- 00:15:34This kind of free port is very common in many countries.
- 00:15:36There are almost more than 600 free ports in the world.
- 00:15:38What is different about
- 00:15:40the free port of Geneva ?
- 00:15:41In addition to tax exemption, it
- 00:15:42also has a very big selling point
- 00:15:44. Yes, it is to keep
- 00:15:46the identity of the previous storer
- 00:15:48confidential , the source and value of the items. It is strictly confidential.
- 00:15:50You can operate this port anonymously by setting up a shell company.
- 00:15:52You may know that
- 00:15:53there is a very mysterious company in Cayman
- 00:15:55that puts a box of an artwork
- 00:15:57with unknown contents.
- 00:15:58Anyway, I don’t care what it is.
- 00:15:59I will just be responsible for collecting the storage fee.
- 00:16:01You see, this confidentiality system
- 00:16:02is very important for the art collection industry
- 00:16:04. You see, it is tax-free and
- 00:16:07There are many collectors who keep secrets.
- 00:16:09What will he do?
- 00:16:10For example, if he paid a lot of money to buy an art piece , he
- 00:16:12doesn’t need to transport it back to his country
- 00:16:13. I’ll just put it in the Geneva Free Port.
- 00:16:15I can store it for several years or decades
- 00:16:17, and then I can find the right buyer at the right time
- 00:16:18and sell it.
- 00:16:20This way, I don’t have to pay VAT or customs duties.
- 00:16:22He may not have seen the art at all during the whole process
- 00:16:25. For those
- 00:16:26collectors of extremely expensive art,
- 00:16:28it is mainly an investment behavior
- 00:16:30, just like buying stocks.
- 00:16:31He does not intend to hang it at home to carefully appreciate
- 00:16:33the art . It may not have moved at all
- 00:16:35in a small warehouse in this free port
- 00:16:36, but the transaction records there have been bought and sold, and
- 00:16:39the value has doubled. I don’t know how many times.
- 00:16:41Later, this has to
- 00:16:42attract him
- 00:16:42to the free port. He bought a lot of art,
- 00:16:44so he added a full set of services to himself
- 00:16:46, such as top-notch security,
- 00:16:48some art experts
- 00:16:49, and even restoration, maintenance, insurance of cultural relics, etc.
- 00:16:52You can even hold an art exhibition
- 00:16:54in this free port
- 00:16:55, no problem.
- 00:16:57In fact, it attracts more than just art,
- 00:16:59including red wine, antiques, etc.
- 00:17:01In short, those imports and exports may involve a lot of taxes
- 00:17:03, but you are not afraid of it. Anything stored for a long time
- 00:17:06can be brought into this free port.
- 00:17:07Of course, you can see that its storage facilities and
- 00:17:08various services are so complete.
- 00:17:10The price of storage is really expensive.
- 00:17:11For an ordinary-sized painting,
- 00:17:13the storage fee for that
- 00:17:13month is US$1,000.
- 00:17:16If you want to rent a small storage room,
- 00:17:17it costs US$12,000 a month.
- 00:17:18How expensive is it?
- 00:17:21What will such a confidential system attract?
- 00:17:23I believe you have guessed it. There are
- 00:17:24a large number of illegal artworks and cultural relics.
- 00:17:27The Geneva Free Port
- 00:17:27has been involved in many cases related to smuggling and money laundering.
- 00:17:30In fact, there are many similar cases.
- 00:17:31After 2005,
- 00:17:32in order to close the trading channels of illegal cultural property,
- 00:17:34Switzerland passed a series of bills
- 00:17:36requiring all cultural relics imported into Switzerland
- 00:17:38to declare the source, owner and value.
- 00:17:40Therefore, since then,
- 00:17:41there have been many
- 00:17:42newly stored cultural relics. Detailed files,
- 00:17:44but most of the ones that were deposited before 2009
- 00:17:45still don’t know who the owner is
- 00:17:48and how much
- 00:17:48they are worth.
- 00:17:49In Switzerland, you can’t take any compulsory measures,
- 00:17:51otherwise it would be like destroying your own brand,
- 00:17:53so you can only keep some unknown mysterious boxes
- 00:17:56for these anonymous companies who don’t
- 00:17:58know who they are . How many treasures are hidden in this free port
- 00:18:00is still a mystery.
- 00:18:02One of Switzerland's core strategies is neutrality
- 00:18:04, and one of the key points in maintaining neutrality is
- 00:18:06to keep confidentiality from all clients.
- 00:18:07This became a trump card in attracting
- 00:18:10the global wealth of the world's richest people in the 20th century
- 00:18:13. But in the 21st century,
- 00:18:14various confidentiality agreements began to fall apart.
- 00:18:16This also marked the end of the Swiss secrecy era.
- 00:18:19In fact, he could no longer reap
- 00:18:20the dividends brought by these gray industries behind secrecy.
- 00:18:22But the Swiss economy It has not gone downhill.
- 00:18:25On the contrary, it is still
- 00:18:27strong and rising against the trend
- 00:18:28in an environment that is deeply affected by the European debt crisis
- 00:18:30. Why is this
- 00:18:31? In fact,
- 00:18:32Switzerland has already explored some new ace industries.
- 00:18:34It has long been no longer relying on secrecy.
- 00:18:36First, let me test you.
- 00:18:38Do you know who the three companies with the highest market value in Switzerland are?
- 00:18:40There is no big bank in the world, UBS,
- 00:18:42and it is not Rolex.
- 00:18:43In fact, it is Roche, Nestlé and Novartis,
- 00:18:46do you see that
- 00:18:46two of the top three are in the pharmaceutical industry?
- 00:18:49This is very clear.
- 00:18:50One of the major driving industries for the Swiss economy
- 00:18:52is pharmaceutical and chemical industry.
- 00:18:54Look at the distribution of Swiss export products in the past 25 years.
- 00:18:57The
- 00:18:58red part at the bottom is pharmaceutical.
- 00:19:01Now, pharmaceutical and chemical industry
- 00:19:02has accounted for half of Switzerland’s exports.
- 00:19:04This is why
- 00:19:05you see the European debt crisis around us. The country is besieged on all sides,
- 00:19:06but Switzerland's per capita GDP is still soaring.
- 00:19:09In fact, if you look at this picture
- 00:19:10, you can better understand
- 00:19:11why Switzerland is unwilling to join the EU,
- 00:19:12right? Who is willing to join you?
- 00:19:14You don't weigh how much you weigh, how much
- 00:19:15do I earn, how much do you earn, right? Are you
- 00:19:18kidding?
- 00:19:19You said why Switzerland's pharmaceutical industry is so powerful
- 00:19:21? There must be some factors of chance,
- 00:19:23but Switzerland is stable. It has a certain political environment,
- 00:19:25high-quality talent
- 00:19:26, relatively friendly taxation
- 00:19:27, and its currency, the Swiss franc, is also very stable.
- 00:19:29These factors
- 00:19:30have given the pharmaceutical industry
- 00:19:31a very favorable soil environment
- 00:19:33. The pharmaceutical industry itself has a scarcity of talents, and
- 00:19:35its agglomeration effect will be very obvious.
- 00:19:37Therefore, Switzerland has gradually attracted
- 00:19:39talent companies from all over Europe and even the world to settle here.
- 00:19:41This industry accounts
- 00:19:42for its proportion in GDP. It’s not necessarily very high
- 00:19:44, but you know it plays a very important role
- 00:19:46in the Swiss economy.
- 00:19:47That is, it can raise the average income of Swiss people.
- 00:19:49Of course, it also pushes up its prices.
- 00:19:51Do you know how much the average monthly salary
- 00:19:51in the Swiss pharmaceutical industry is?
- 00:19:54It can reach 11,500 US dollars
- 00:19:56, which is an average monthly salary of 83,000 RMB.
- 00:19:59And you know
- 00:20:01who ranks third in global per capita GDP, following Switzerland. Well
- 00:20:03, Ireland
- 00:20:04has such a high per capita GDP.
- 00:20:05In fact, it is largely driven by the pharmaceutical industry.
- 00:20:09The second largest contributor to the Swiss economy
- 00:20:11is its manufacturing industry,
- 00:20:12especially machine tools and precision instruments.
- 00:20:14It can be said to be the world leader.
- 00:20:15It originally
- 00:20:16originated from the textile industry in the 19th century.
- 00:20:18After that, Swiss companies began to mechanize production
- 00:20:20and develop their own machines.
- 00:20:21Later,
- 00:20:21they discovered that hey,
- 00:20:22I seem to be manufacturing The talent for machines is
- 00:20:24stronger than textiles
- 00:20:25, so slowly
- 00:20:26many family businesses have been born in Switzerland.
- 00:20:28They insist on specializing in a certain niche.
- 00:20:30For example, I process a gear
- 00:20:32or a particularly precise part
- 00:20:33and make a product to the extreme.
- 00:20:35In the end, the integrated precision instruments
- 00:20:36have very high technical barriers
- 00:20:37around the world.
- 00:20:39For example, there is a company called Schindler
- 00:20:40, which you may have never heard of.
- 00:20:41You must have seen this LOGO.
- 00:20:43It is one of the largest
- 00:20:45escalator companies in the world
- 00:20:46, including ABB. Liebherr
- 00:20:48is a giant in the manufacturing industry
- 00:20:49, and the pinnacle of precision manufacturing is its watches.
- 00:20:51This Swiss watch
- 00:20:52can be said to be synonymous with luxury watches.
- 00:20:53Although its output is less than 2% in the world
- 00:20:55, it contributes more than 50% of its profits.
- 00:20:58Swiss machinery has been around since the 19th century.
- 00:20:59Pocket watches began to be produced on a large scale. By the beginning of the 20th century,
- 00:21:02mechanical watches
- 00:21:03had accounted for 40% of the global total
- 00:21:05. However, they were later
- 00:21:06impacted by Japanese quartz watches.
- 00:21:07Swiss mechanical watches were once in danger
- 00:21:09. Longines Radar Omega was on the verge of bankruptcy
- 00:21:12, and the two fell into financial difficulties. The company
- 00:21:14merged in 1983
- 00:21:16and launched an
- 00:21:16unexpected watch brand
- 00:21:18Swatch.
- 00:21:20Its core concept is low-cost art and fashion.
- 00:21:23Most of the watches are plastic cases.
- 00:21:25It can be said that it completely subverted the image of traditional watches and
- 00:21:27quickly became popular in the global market.
- 00:21:28It has helped the Swiss watch industry withstand the impact
- 00:21:29to a large extent. It has also
- 00:21:31completed the high-end transformation with many brands
- 00:21:33through the operation of capital.
- 00:21:35Do you know who the world's largest watch group is?
- 00:21:37It's not Rolex
- 00:21:38or LVMH,
- 00:21:39it's the Swatch Group.
- 00:21:41Now it's like Omega. Longines, Hamilton,
- 00:21:44Radar, Tissot, Breguet and other brands are all owned by the Swatch Group.
- 00:21:47In fact, I feel that the education system of
- 00:21:47Harris is a key reason for its success
- 00:21:49in precision manufacturing and
- 00:21:50watchmaking.
- 00:21:52Its education system is very unique. It
- 00:21:54adopts a dual-track system
- 00:21:56with only about 1/3 of the people.
- 00:21:57Like most other countries,
- 00:21:58from primary school to university
- 00:22:00, 2/3 of students will go through a
- 00:22:02system called apprenticeship.
- 00:22:04After receiving nine years of compulsory education, they
- 00:22:06directly go to the company as an intern, which
- 00:22:07is called an apprentice.
- 00:22:08This apprenticeship lasts for four years,
- 00:22:09about 3-4 days a week, for example,
- 00:22:11directly to the company for internship
- 00:22:12and then has 1 -Two days
- 00:22:13to complete some relevant knowledge learning at school.
- 00:22:15Large companies will set up apprenticeship programs
- 00:22:17to recruit apprentices
- 00:22:18. Students are really equivalent to
- 00:22:20having to interview
- 00:22:21and find jobs
- 00:22:22after graduating from junior high school, so they force you to think about yourself when you are 15 years old.
- 00:22:24Who am I? I
- 00:22:26am forced to do whatever I want to do. Parents should get to know their children
- 00:22:28and help them choose careers.
- 00:22:30Anyway, this kind of education system that diverts students in advance
- 00:22:32must have its pros and cons.
- 00:22:33However, for industries such as precision
- 00:22:35watch manufacturing, which are complex
- 00:22:36and require the accumulation of experience,
- 00:22:38it is actually very beneficial.
- 00:22:39It has also made Switzerland a world-famous manufacturing industry and manufacturing industry. I think
- 00:22:42in the watch industry ,
- 00:22:43I don’t know if you feel that
- 00:22:44Swiss manufacturing
- 00:22:45has actually formed its own brand now.
- 00:22:47Although Swiss watches are not sold in many and
- 00:22:49the GDP is not high
- 00:22:50, the brand effect it brings to the country of Switzerland
- 00:22:53is actually immeasurable.
- 00:22:54You just need to label it Swiss. The price of Made
- 00:22:56can't wait to double.
- 00:22:58It's not just watches,
- 00:22:59military knives, or even chocolate, cheese, milk
- 00:23:02. These are all high-end and expensive.
- 00:23:04Either that, it's a scam,
- 00:23:05or the prices are inflated.
- 00:23:06This is actually determined by market supply and demand.
- 00:23:08Everyone thinks that the trust behind Swiss manufacturing
- 00:23:11is a luxury product.
- 00:23:12Its profit margin will be high
- 00:23:13to a certain extent, and you can avoid competing with other countries
- 00:23:15for labor costs and profit margins.
- 00:23:17Look,
- 00:23:17create a What a luxury brand needs
- 00:23:19is, first of all, quality control.
- 00:23:20The product itself, from design to manufacturing,
- 00:23:22must be very good.
- 00:23:23That’s for sure.
- 00:23:24That’s not enough.
- 00:23:24You also need scarcity
- 00:23:26, so the supply is very small.
- 00:23:27What’s more, it’s very important
- 00:23:29to have just the right marketing.
- 00:23:31These three are indispensable
- 00:23:32, and Switzerland
- 00:23:33has all three.
- 00:23:36Look at Switzerland.
- 00:23:37First of all, it
- 00:23:37doesn’t matter watches, military knives, chocolate cheese,
- 00:23:39people really
- 00:23:40have this.
- 00:23:41At the same time, Switzerland has limited resources and
- 00:23:43limited manpower
- 00:23:44, and its products are very particular.
- 00:23:46Watches must be handmade,
- 00:23:47and the cows would like to send you
- 00:23:49to walk under the Alps.
- 00:23:50The output is indeed very limited.
- 00:23:52The most important thing is that
- 00:23:52Switzerland is a neutral country and
- 00:23:54has
- 00:23:55a unique image.
- 00:23:56In addition, its
- 00:23:57beautiful scenery is as if generated by AI.
- 00:23:59The Alps are also world-famous
- 00:24:01. It seems that it may be impossible to hit
- 00:24:03, but it is potentially shaping Switzerland's national image.
- 00:24:06In fact, this also explains
- 00:24:07why Switzerland's per capita GDP is so high
- 00:24:09and prices are so high.
- 00:24:09It is also a large exporting country.
- 00:24:11You must know that
- 00:24:12Switzerland not only ranks in the top three in per capita GDP
- 00:24:14, but also has ridiculously high prices.
- 00:24:15Zurich and Geneva
- 00:24:16have been ranked among the top ten most expensive cities in the world all year round.
- 00:24:18This is because its prices are too high.
- 00:24:20Many people live in the suburbs. Residents who live abroad
- 00:24:21often go to Italy and France
- 00:24:24to go shopping on weekends
- 00:24:25, which raises the prices of surrounding goods.
- 00:24:27I remember a friend from Switzerland
- 00:24:29joked with me before and said that
- 00:24:30the best thing
- 00:24:31about living in Switzerland is that it is very cheap
- 00:24:33to travel to places around the world.
- 00:24:36Then you said that labor costs in Switzerland are so high.
- 00:24:38If you hire an engineer in Switzerland, you
- 00:24:40might be able to hire a football team in India.
- 00:24:42One of the very important reasons why
- 00:24:44he can still maintain his competitiveness in the international market
- 00:24:45is because of his Swiss-made image.
- 00:24:47He has found
- 00:24:50an industry with high precision and high added value and sufficient market demand.
- 00:24:51Not only has he found one,
- 00:24:53he has found three
- 00:24:54of the three major industries we just mentioned:
- 00:24:55medicine, chemicals, and precision manufacturing watches.
- 00:24:57They are the three major export industries of Switzerland
- 00:25:00, and Switzerland
- 00:25:01also continues to maintain a current account surplus.
- 00:25:03Then, because Switzerland's economy is very strong
- 00:25:05and it is a neutral country and its
- 00:25:07politics are stable,
- 00:25:07it brings a
- 00:25:09trouble to Switzerland that may sound a bit like Versailles
- 00:25:11, which is that the demand for its currency, the Swiss franc,
- 00:25:13is too strong.
- 00:25:16Every time the global economy is turbulent,
- 00:25:18global capital flocks to the Swiss franc
- 00:25:20to push it to appreciate sharply.
- 00:25:21What will happen
- 00:25:22if the demand for the currency is too strong
- 00:25:23? It will have a great impact on Switzerland's exports.
- 00:25:25So what
- 00:25:25happens to Switzerland
- 00:25:27? In order to control the Swiss franc
- 00:25:28from appreciating too much, the Swiss National Bank
- 00:25:29had to adjust the interest rate to very, very low
- 00:25:32all year round. Especially after the 2008 financial crisis
- 00:25:34and the subsequent European debt crisis,
- 00:25:35the
- 00:25:37Swiss franc continued to appreciate. The Swiss National Bank continued to inject liquidity into the market
- 00:25:40to offset
- 00:25:41the excessive demand for the Swiss franc.
- 00:25:42It also took the lead in lowering the interest rate to 0.25%
- 00:25:44, but the market continued to buy.
- 00:25:47At the height of the Greek debt crisis in 2011,
- 00:25:49economists estimated based on the Big Mac Index
- 00:25:51that the Swiss franc was overvalued against the U.S. dollar by 98%.
- 00:25:56The Swiss National Bank couldn't sit still.
- 00:25:57The pressure of such endless appreciation
- 00:25:58on Swiss exports
- 00:26:00was too great,
- 00:26:00and it suddenly made a big move
- 00:26:02and announced that the euro was against the Swiss franc. A lower limit of the franc is 1.2.
- 00:26:04As long as this limit is exceeded ,
- 00:26:06the central bank will buy unlimitedly.
- 00:26:07At the same time, it lowered the interest rate to zero
- 00:26:09, which was really zero.
- 00:26:10At that time, it really shocked the entire market.
- 00:26:13The Swiss franc immediately ushered in the largest drop in history.
- 00:26:15The euro against the Swiss franc
- 00:26:16bounced back to above 1.2 in an instant.
- 00:26:18You see, everyone has a hard-to-read experience.
- 00:26:20Let the Eurozone beg those capitals to say don’t leave, don’t sell
- 00:26:23Swiss francs, and beg capital to say
- 00:26:25don’t come, don’t buy them.
- 00:26:27But it’s not over yet.
- 00:26:28Because the European debt crisis continues to ferment,
- 00:26:30the market demand for Swiss francs is still very strong.
- 00:26:32Normally the Swiss National Bank should lower interest rates,
- 00:26:33but the interest rates are already 0.
- 00:26:35Why do you want to lower them?
- 00:26:36Why can’t they lower them? Right?
- 00:26:39He lowered the interest rate to negative 0.75% in 2014
- 00:26:42, but even so
- 00:26:43, he still failed to suppress the pressure of Swiss franc appreciation.
- 00:26:45Less than a month later,
- 00:26:46on January 15, 2015,
- 00:26:47the Swiss National Bank suddenly announced that
- 00:26:48it had lifted the 1.2 limit of EUR/CHF.
- 00:26:51The whole market was shocked again.
- 00:26:53Swiss franc kua It skyrocketed by another 15%.
- 00:26:56After the outbreak of the Russo-Ukrainian war
- 00:26:57, the Swiss franc continued to appreciate as expected.
- 00:26:59Now it is worth more than the US dollar and the euro.
- 00:27:01So you see,
- 00:27:01the Swiss National Bank
- 00:27:02is really worried that everyone's demand for the Swiss franc
- 00:27:04is too strong and too enthusiastic, which will
- 00:27:06affect exports.
- 00:27:07And he is so thunderous. The rigorous policy management style
- 00:27:09shocked the market twice,
- 00:27:11causing many funds to liquidate and close down,
- 00:27:12which also frightened market traders.
- 00:27:14The Swiss National Bank's little bell and push notification
- 00:27:16must be turned on,
- 00:27:17and you must be prepared to be shocked at any time.
- 00:27:20Why does the Swiss National Bank often shock the market
- 00:27:23? Because its concept is that the information is opaque. The strategy
- 00:27:25is that I make decisions and policies
- 00:27:28without any warning beforehand
- 00:27:28. I won’t give you all the fictitious
- 00:27:30information. I will publish
- 00:27:31it as soon as I come up.
- 00:27:32Unlike the Federal Reserve, which emphasizes full communication
- 00:27:34and various language skills to release signals and expectation management,
- 00:27:37it is exactly the opposite.
- 00:27:39We all know that
- 00:27:40the Swiss franc and the Japanese yen
- 00:27:41are two world-famous safe-haven currencies.
- 00:27:43They both appear
- 00:27:45to buy and appreciate when encountering turbulent markets.
- 00:27:47In fact,
- 00:27:48the logic behind them is completely different.
- 00:27:50The Japanese yen
- 00:27:51is largely due to the large number of carries. Trade
- 00:27:53carry trade
- 00:27:54includes Japan
- 00:27:54itself, which has a lot of external investments.
- 00:27:56Once turmoil occurs,
- 00:27:57overseas capital will flow back,
- 00:27:58including the unwinding of carry trades
- 00:27:59, which will lead to the appreciation of the yen.
- 00:28:01I would say that
- 00:28:02the Swiss franc
- 00:28:02is a real safe haven currency.
- 00:28:04Everyone just thinks it can be a safe haven,
- 00:28:05the economy is reliable, the currency is stable
- 00:28:07, and they run to avoid risks.
- 00:28:08This is why the Swiss franc has negative interest rates
- 00:28:10, but
- 00:28:10there is not much capital to use it for carry trades in the market
- 00:28:12because of arbitrage. As for interest rate trading,
- 00:28:13you need to continue to short the Swiss franc
- 00:28:15for such an appreciation method, right?
- 00:28:17Who can bear to keep shorting it?
- 00:28:18Not to mention that the Swiss National Bank
- 00:28:19will shock you from time to time.
- 00:28:21Investors in the market must not be able to bear it.
- 00:28:25And you think about it,
- 00:28:25the Swiss central bank
- 00:28:27keeps selling Swiss francs in order to lower the Swiss franc
- 00:28:28and then buys euros or US dollars
- 00:28:30. In addition, in
- 00:28:30Switzerland, its current account has a continuous surplus,
- 00:28:33which makes the Swiss central bank
- 00:28:34A large amount of foreign exchange reserves have been accumulated,
- 00:28:36reaching a scale of almost one trillion U.S. dollars. It
- 00:28:38ranks third in the world
- 00:28:39after China and Japan
- 00:28:41. It is quite interesting here.
- 00:28:42I looked at it
- 00:28:42, and a quarter of it, which is about 250 billion U.S. dollars
- 00:28:45, is stock
- 00:28:46positions. Most of them are in the U.S. stocks
- 00:28:47, as expected
- 00:28:48, such as Apple, Nvidia, Microsoft, and Amazon.
- 00:28:51Speaking of the Swiss central bank,
- 00:28:52there is another particularly interesting place.
- 00:28:53It is actually the Shanghai Stock Exchange.
- 00:28:56The market value
- 00:28:56means that you can buy the equity of the money-printing institution of
- 00:28:59the country's central bank in Switzerland.
- 00:29:01Doesn't that sound ridiculous
- 00:29:02? What's even more exaggerated is that
- 00:29:03its market value is only a very pitiful 350 million
- 00:29:06Swiss francs. The Swiss National Bank
- 00:29:07currently has about 66% of the equity
- 00:29:09held by Swiss states and banks.
- 00:29:10The remaining part
- 00:29:11is held by private holders.
- 00:29:14In fact,
- 00:29:14although you can nominally buy its shares
- 00:29:16, you don't have any rights.
- 00:29:18What is the income from buying this stock with any voting rights ?
- 00:29:19The central bank is not a profit-making organization
- 00:29:21.
- 00:29:21You can get up to 15 Swiss francs in dividends per share every year.
- 00:29:24This is the income you earn from buying it.
- 00:29:26So it is nominally a stock
- 00:29:27, but in fact it is more like a bond,
- 00:29:29a perpetual bond that will always pay you interest.
- 00:29:31In fact, the Swiss National Bank is just to play with you.
- 00:29:33As for all the decisions it makes in its own business,
- 00:29:35it must be to protect the country of Switzerland. I'm afraid the stability of a country's
- 00:29:37currency
- 00:29:38has nothing to do
- 00:29:40with the interests of you, the shareholder.
- 00:29:42So why do you do this?
- 00:29:43To be honest,
- 00:29:44a large part of it is historical reasons.
- 00:29:46In the early 20th century,
- 00:29:47the central bank was not the same as it is now.
- 00:29:49At that time, people did not actually think that
- 00:29:50the central bank
- 00:29:51was a core institution similar to the country
- 00:29:53, but more like a bank. In order to ensure that it would not be run on
- 00:29:55, they joined hands to form an organization
- 00:29:58to strengthen consolidation. In fact,
- 00:29:59the credit of the banking industry
- 00:30:00is not limited to Switzerland. You see,
- 00:30:02the purpose of
- 00:30:03the Federal Reserve when
- 00:30:03it was first established was similar. Until now, it is theoretically controlled by many small banks.
- 00:30:05In Switzerland, it
- 00:30:06is more extreme.
- 00:30:07Anyone can buy its stocks in the secondary market.
- 00:30:10This actually reflects
- 00:30:11a very important feature
- 00:30:13of Switzerland's internal management.
- 00:30:14Just now, we said that it is neutral.
- 00:30:15In fact, it is its external style in the international market,
- 00:30:18but its internal system is
- 00:30:19very The main concept is decentralization,
- 00:30:21which emphasizes bottom-up management
- 00:30:24. For example, the central bank allows people to hold shares
- 00:30:26, which is driven by this concept of decentralization.
- 00:30:28Of course, later on, because the central bank is so important,
- 00:30:30this so-called shareholding
- 00:30:31will become a symbolic meaning.
- 00:30:33However, the concept of decentralization in Switzerland
- 00:30:35actually goes deep into all aspects of its national system.
- 00:30:38You see, Switzerland has 26 states
- 00:30:39called 26 Cantons. Each state has
- 00:30:43considerable autonomy, its own education system
- 00:30:44, its own tax policy
- 00:30:45, its own laws
- 00:30:46and even its own language
- 00:30:47. Switzerland has 4 official languages:
- 00:30:49German, French, Italian and Romance languages. At most
- 00:30:51, about 2/3 of the people who speak German here
- 00:30:53have German as their first language
- 00:30:55. This Romance language is already spoken by very few people.
- 00:30:57Only less than 1% of people
- 00:30:58use it as their first language.
- 00:30:59People here speak a wide variety of languages.
- 00:31:01You see, we are in Zurich now
- 00:31:03, which is relatively north of Switzerland.
- 00:31:05It is almost bordering Germany
- 00:31:05, so these people speak German
- 00:31:07, but in the south,
- 00:31:08such as Geneva, which
- 00:31:08is close to France
- 00:31:09, the main language there is French , so they often
- 00:31:11start to switch languages inexplicably
- 00:31:12when communicating with each other .
- 00:31:14More than 2/3 of Swiss people
- 00:31:15speak at least two languages every week.
- 00:31:17What are they there?
- 00:31:18You have to make multiple copies of TV programs and product manuals
- 00:31:20. This is very magical
- 00:31:21. Let’s talk about decentralization in Switzerland.
- 00:31:23You see, each state has great power
- 00:31:25. The central core decision-making level
- 00:31:27is not one person, but a federal committee composed of 7 people. The final
- 00:31:29decision is made together.
- 00:31:30And even these 7 people are spread out
- 00:31:32. Generally, there are 4 from the German-speaking area,
- 00:31:332 from the French-speaking area
- 00:31:34, and 1 from the Italian-speaking area.
- 00:31:36Each term of his president is one
- 00:31:38year , he cannot be re-elected
- 00:31:39, and he is basically not from the same party.
- 00:31:41In fact, this president has a diplomatic title, and his actual rights
- 00:31:43are no different from
- 00:31:44the remaining 6 people on the Federal Council
- 00:31:46.
- 00:31:46Switzerland will hold a referendum
- 00:31:49whenever it encounters a major national decision
- 00:31:50or changes to the constitution.
- 00:31:51Any citizen who has objections or dissatisfaction with the laws approved by the parliament
- 00:31:54can challenge the referendum
- 00:31:56by collecting 50,000 signatures.
- 00:31:57Even any citizen who is dissatisfied with the constitution
- 00:31:59can challenge the referendum
- 00:32:01as long as he collects 100,000 supporters.
- 00:32:02The Swiss really love referendums. Theoretically
- 00:32:04,
- 00:32:05they have a referendum every quarter.
- 00:32:07If you have something
- 00:32:08to do, you can vote or not.
- 00:32:09On average, they will vote three times a year
- 00:32:10to see
- 00:32:11if there are any major issues to be decided in these three months.
- 00:32:13For example, in 2002,
- 00:32:14Switzerland voted for all people whether to join the United Nations or not
- 00:32:15. At the end of the referendum
- 00:32:16, 54.6% of the people voted Yes
- 00:32:19. Switzerland joined.
- 00:32:20Sometimes you think it doesn't matter much, but
- 00:32:21they will vote for you.
- 00:32:22For example, there was a referendum just in February.
- 00:32:24The question was whether to respect the limits of the earth
- 00:32:27and build a responsible economy.
- 00:32:28In the end, 70% of the people voted No.
- 00:32:30It is not just a referendum. Various
- 00:32:32municipalities
- 00:32:32and villages often organize everyone to vote.
- 00:32:35Sometimes, maybe
- 00:32:35everyone gathers in a big square
- 00:32:37and raises their hands.
- 00:32:38It 's quite funny.
- 00:32:40Anyway, you get what I mean.
- 00:32:41Switzerland has this kind of decentralized political system.
- 00:32:43It doesn't matter, everyone just votes.
- 00:32:45This also makes the Swiss
- 00:32:45very like that. A sense of ownership
- 00:32:47. In fact, this may be
- 00:32:48an important reason why they did not choose to join the European Union.
- 00:32:51I saw a very interesting referendum
- 00:32:53in 2012, which was
- 00:32:54to vote on whether to
- 00:32:56increase the paid annual leave in Switzerland from 4 weeks to 6 weeks.
- 00:32:58To be honest,
- 00:32:59you want to vote. If you want to give yourself more vacation,
- 00:33:01you will definitely choose Yes without thinking.
- 00:33:02But according to the actual voting results,
- 00:33:0466.5% of people voted against,
- 00:33:06and 2/3 of the people said
- 00:33:07no.
- 00:33:07Don’t give me a vacation.
- 00:33:08This is too costly for the overall economy.
- 00:33:10It will do more harm than good in the long run.
- 00:33:12They also rejected it
- 00:33:13in 2002. There is a proposal to shorten the working week
- 00:33:15from 42 hours to 36 hours,
- 00:33:18right? You see,
- 00:33:18I am not saying that
- 00:33:19the decision they voted for is necessarily right,
- 00:33:21but it is easy to have collective irrationality
- 00:33:23in the choice of long-term interests and short-term interests,
- 00:33:25so you can also see that
- 00:33:26the Swiss are really I think it is quite rare
- 00:33:29to cast this vote
- 00:33:30from the perspective of the long-term interests of the country.
- 00:33:31Of course, it is possible.
- 00:33:33This Swiss
- 00:33:33just likes to work
- 00:33:34and is a workaholic.
- 00:33:37You see, we have looked at the price Switzerland
- 00:33:39paid to remain neutral. We
- 00:33:40have looked at Switzerland's secrecy and the rise and fall of the banking industry
- 00:33:43. We have looked at Switzerland's star industries
- 00:33:44and The luxury brand effect it has created
- 00:33:47has seen
- 00:33:47why the Swiss franc has become a world-famous safe haven currency,
- 00:33:50as well as its political decentralization
- 00:33:51and pragmatic education system.
- 00:33:54To be honest, these may be
- 00:33:56the reasons why Switzerland’s per capita GDP is so high.
- 00:33:58It is difficult to summarize it in one or two sentences,
- 00:34:00but in the end In recent years,
- 00:34:01the Swiss economy has indeed continued
- 00:34:03to face huge challenges.
- 00:34:05We have talked about Singapore before,
- 00:34:06and it feels a bit like Switzerland.
- 00:34:07They have figured out a set of logic to make money in the global capital market
- 00:34:09and trade market.
- 00:34:11However, Switzerland
- 00:34:12obviously feels more like
- 00:34:14old money.
- 00:34:14It has more foundation,
- 00:34:15but its economic transformation is also It will be more difficult.
- 00:34:17For example, as we mentioned,
- 00:34:18the disappearance of confidentiality agreements
- 00:34:20has exhausted the Swiss banking industry's leading edge.
- 00:34:22The continued economic sluggishness
- 00:34:23in other European countries around it
- 00:34:24has sluggish demand . There is no sign of re-acceleration in the short term.
- 00:34:26Deglobalization may have a negative impact
- 00:34:28on Switzerland's pharmaceutical precision manufacturing industry
- 00:34:31supply chain and demand. Forming a double blow,
- 00:34:36I think these are very low-level
- 00:34:38long-term challenges and impacts on the Swiss economy.
- 00:34:40Do you think the old money can withstand the impact of the times? Maybe
- 00:34:43we can make another video
- 00:34:44in 20 years to see,
- 00:34:49then let’s continue climbing the mountain
- 00:35:00... How about an invisible vault
- 00:35:04? I read the lyrics
- 00:35:07hahaha, the wind is so strong,
- 00:35:10my legs are a little weak
- Switzerland
- Economy
- Neutrality
- Banking
- Pharmaceuticals
- Manufacturing
- GDP
- Secrecy
- Education
- Challenges