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I want you to imagine for a moment
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you're driving a brand new Bugatti
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through the sunny streets of Dubai while
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passive income continuously flows into
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your bank account many young YouTubers
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promise that this dream is possible with
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the print on demand side hustle look I
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won't make claims like this I've been
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around a lot longer and from my
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experience if you need Grand promises
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just to listen then you won't succeed
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anyway however I will promise to give
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you a step-by-step guide to star in
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print on demand I'm going to to show you
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exactly where to click and what to do to
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make this business work with 0 you'll
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even learn how to make products like
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this and sell them internationally this
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is coming from someone who hasn't just
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started a few little internet businesses
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and sold a few print on demand items I'm
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An established millionaire businessman
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that's been running companies for over
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35 years so I'll be sharing some of the
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lessons that you can only learn from
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having years of experience I know
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starting a new side hustle seems
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daunting there's so much to learn that's
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why this is the only print on demand for
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beginners video you need to watch before
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you take action right so I'm going to
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split this into 10 different sections to
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make sure to cover absolutely everything
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firstly what is print on demand but
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simply it's a risk-free way of starting
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out in business let's say you wanted to
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start a clothing brand but don't have a
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factory to make thousands of unique
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clothing products nor do you want to end
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up with a basement full of unsold shirts
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like a hoarder that that's where print
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on demand swoops in to save the day
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print on demand allows you to pay for
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your products only after your customers
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order them these products are then
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printed with your Unique Designs and
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delivered directly to your customers
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this allows you to run everything with
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very little money this isn't just
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limited to clothing you can also do mugs
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posters bags and even cushions this side
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hustle is ideal for someone who doesn't
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want the hassle of starting a full-time
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business but wants to earn passive
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income you can work from your laptop and
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as your income scales the time you put
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into the business shouldn't need to
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change significantly isn't it wild how
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these days you can potentially ring
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Millions without even physically
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touching a single product this concept
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would have blown my mind in my day the
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data backs this up as currently the
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global print on demand Market is worth
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nearly $6 billion and that's expected to
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rise to 40 billion by 2031 from my time
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in the business world I've seen
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firsthand how crucial it is to operate
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in the right Market believe me I've seen
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some seriously smart people hit rock
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bottom because they were busy building
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their brand in a market that was on the
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decline but here's where print on demand
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is different even if you're just an
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average Joe in the entrepreneurial world
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you could potentially raking a fortune
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if you dive into a booming market like
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this one to get started you need five
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things one a winning product two a great
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design to go on the product three a
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place to sell the product four a great
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supplier and five of course paying
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customers but don't worry we're going to
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cover all of this today by the way if
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you're new here then I'm Mark and I make
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videos sharing my years of wisdom so
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that you can grow your wealth so if that
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interests you make sure to subscribe to
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get more videos like this one so how do
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I find a winning product this is the
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first question most people ask when
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they're getting into print on demand and
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rightly so because if you get this wrong
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then it could make the difference
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between your store get in hundreds of
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sales and none whatsoever from my
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experience a winning product has two
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main components the product category and
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the design now you might think all of
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these product categories are created
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equal but far from it you need to be
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very strategic about which one you
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decide to use for your blank canvas you
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may be thinking why not just pick all of
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them and use the same design across
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every product now although this may
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sound like a good idea it really isn't
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at first your designs probably aren't
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going to be that great this means you're
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going to waste a ton of time and money
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focusing on different products and not
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getting any sales instead I want you to
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pick one product category and give it
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your entire Focus once you hit over 10K
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per month with that product type then
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you can repurpose the same designs on
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other products in a new shop it's much
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better to become a master of one product
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than a jack of all trades this even
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applies to color options personally I
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never offer more than seven different
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variations as that tends to overwhelm
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the customer and you you know what they
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end up buying nothing so you have a big
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decision to make so let me help you
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eliminate some of the categories cards
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and calendars are a big no from me as
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they're extremely seasonal you want a
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product that's Evergreen and sells
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continuously no matter what the time of
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year mugs iPhone cases oh and stationary
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they don't really sell for very much so
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personally I'd stay away from these my
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role is to have at least 20 to 30%
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profit margin I'm not saying these are a
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definite no because if you're able to
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sell them in large enough quantities
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then you can make a nice profit take
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this shop for example they have the
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number one listing on Etsy when I search
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for mug now if I dig into their figures
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I can actually see that they're
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generating around $30,000 a month from
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this store if we assume a 15% margin
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then they're probably making around what
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4,500 a month in profit which isn't too
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bad at all if they've managed to get a
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30% profit margin then that's even
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better if we're evaluating options based
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purely on potential profit margins then
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clothing and wallart are the clear
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winners in my opinion it's much easier
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to inflate the value of products like
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this it's the same strategy that
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Designer Brands and modern artists have
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been using for years I can actually show
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you some real numbers here now I've sold
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some wall art before using gelato
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honestly I really like gelato because
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they have production facilities in over
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32 countries on this point over 90% of
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orders are produced in the same country
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the customer lives in cutting down
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shipping times even more as you can see
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my price point was
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$49.99 and my costs were
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$25.3 for the product and the printing
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there was also a $698 shipping cost as
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well so if we add those together that
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gives us a price of $32.32
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[Music]
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now if we take those numbers and plug
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them into the Etsy free calculator with
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everything taken into account I made
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$12.42 on every sale which gives me a
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25% profit margin on every product as
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you can see it's so easy for your
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profits to be eaten away that's why it's
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so important to pick an item with a high
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profit margin potential as I've already
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spoken about wall art in past videos I
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feel like switching it up so today let's
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go with clothing so what's the best
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Niche to pick it might seem obvious but
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nobody cares about blank clothes that's
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where you come in you need to make them
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care about what you're selling you can
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do this by attaching one of their
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interests to the item so I could just
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make a shirt like this with storm pooper
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on it to attract Star Wars fans that's
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the right kind of idea but it will also
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get you into a lot of trouble with the
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law this is because of one simple word
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trade marks you should always check the
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text for use of potential trademark
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infringements even if it isn't from a
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famous franchise luckily this is free
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too and super simple it's worth checking
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the UK and USA trademarks this is what
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the American Site looks like just click
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on basic word Mark search and then type
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in the phrase I'm going to use
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boomers are awesome and click submit
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change this setting to live there you go
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uh well for this one we look like we're
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in the clear okay so I can't use popular
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films or TV shows I'll just do something
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completely original I like your thinking
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but also no I'm going to say something
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that might shock you don't try to be
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original School drills into the
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importance of not looking at other
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people's work but when it comes to
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business this is completely wrong I have
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a theory that c-grade students often end
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up hiring the people who get the A's
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because of this there's actually a
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really good book that talks about this
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and it's called still like an artist
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it's based on the saying that good
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artists copy and great artist still
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honestly it works just as well for
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entrepreneurs being to original is the
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biggest trap I see beginners falling
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into they feel like they've got to come
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up with the next big thing and then just
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end up trying to sell something nobody
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wants yes you may have spotted a gap in
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the market but most likely that gap's
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there because no one wants what you're
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selling I'd say 99% of people fail at
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this step so here's what you should
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actually do research the market I love
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using Etsy to do this as all the sales
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information is public let's say for this
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example I want to sell t-shirts now
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since the T-shirt Niche is extremely
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competitive we need to find some good
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sub niches these are pockets of the
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market that have low competition but
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very high demand so let's type in
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women's t-shirts and sort this by top
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customer reviews now look ah this is one
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you don't want to be taking inspiration
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from as it's a clear trademark
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infringement of DC Comics and Wonder
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Woman I mean if you're going to risk
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doing this at least pick a decent film
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but seriously don't infringe on anyone's
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trademarks you might get a ton of sales
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to begin with but in the long run it's
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just not worth it when you run into all
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the legal trouble what we're really
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looking for is shops with lots of
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reviews as we can tell from that that
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they're successful now let's click on
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this one as they look like they're doing
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very well now let's go on their shop
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homepage and filter reviews by most
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recent to see what's selling at the
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moment oh I'm not going to lie to you
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even I like the look of a few of these
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designs myself this is a perfect little
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sub Niche you'll then just have to spend
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an hour or so going through
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screenshotting designs that are selling
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well and take elements from all of them
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to put in your design you might think
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this is a really small Market here but
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this t-shirt here has over 130 reviews
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that's important as the normal rule of
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thumb is the times that by 10 and then
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you have the number of sales so this
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seller has sold in the region of 1,300
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of these t-shirts bringing in revenue of
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$
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43,6 128 when you take shipping into
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account now with a 30% profit margin
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that would be around
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$133,000 in profit from this one design
00:11:00
so simple designs really do sell well
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and remember you can have loads of these
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as they're pretty easy to make just to
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set the record straight you can't simply
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copy these designs instead think of it
00:11:12
like making a cocktail you're pulling
00:11:14
different elements from various sources
00:11:16
combining proven ingredients so it's
00:11:19
important to draw inspiration from
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multiple places otherwise you risk
00:11:23
getting banned so if you're going to
00:11:25
steal steal from many for instance you
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could pick the font from One Design
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borrow the colors from another and NAB a
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section of a quote from a third Source
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the aim here is to whip up a whole bunch
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of unique designs for your chosen sub
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Niche because let's face it we can't
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always predict what's going to sell like
00:11:45
crazy so what's the best way to create
00:11:47
your designs this step is one of the
00:11:49
biggest roadblocks people face I know so
00:11:52
many people with great design ideas but
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they don't know how to actually make
00:11:56
them look good on a computer to be
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honest I used to be one of those people
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but it turns out that it's actually
00:12:02
super easy even for an old boy like me
00:12:04
there are four main methods you can use
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firstly you can use a free tool like
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canva so I've got a list of woodwork
00:12:12
related funny quotes here on chat GPT
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I'm going to go with this one now I'm
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going to take some design elements from
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other products we found earlier like the
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font from this Lis in and the design
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from this other one it's pretty easy to
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get these mocked up on cam and it's also
00:12:30
a free tool which is even better then I
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just have to click here to download the
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image without a background secondly you
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could actually buy a template or full
00:12:39
design so if we take this flower t-shirt
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for example and I download the image
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then use the Google search by image
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function then you're quite often able to
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actually buy the original source file
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thirdly and this is one I've actually
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been using a lot recently is AI tools to
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design it for you now I think mid
00:13:01
journey is the best for this kind of
00:13:03
thing look it does cost you $10 a month
00:13:06
to generate designs and also have the
00:13:08
rights to use the images commercially
00:13:10
but it's such a great tool and I think
00:13:12
it's worth it now I'm lucky that my son
00:13:14
Curtis keeps me up to date with all the
00:13:16
new AI Tech if I mentioned mid Journey
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to the other old boys down the golf club
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they wouldn't have a clue what I'm on
00:13:23
about they think I'm halfway to my
00:13:25
holiday destination it's super easy to
00:13:28
use you just need to have a free Discord
00:13:30
account once that's set up go to Mid
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Journey's website and click on Join Beta
00:13:36
this will connect you to the mid Journey
00:13:38
server inside Discord you might as well
00:13:40
join my free Discord group while you're
00:13:42
in there because there's about 40,000
00:13:44
people in there that'll help you out
00:13:46
with everything business and making
00:13:48
money related and it's completely free
00:13:51
click on ADD server then me and my
00:13:54
friends and just give it a name I'm
00:13:56
going to call mine marks design lines
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now go back to the mid Journey server
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click on the mid Journey bot and add app
00:14:06
there we go and then pick the server you
00:14:08
just made so I'm going to click marks
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designs first let's get the settings
00:14:14
right type forward SL settings and
00:14:18
you'll get this menu select model 6 and
00:14:23
stylization high right now type in for
00:14:26
SL imagine now if we want want to make
00:14:29
designs like this butterfly t-shirt then
00:14:32
we would type something like this
00:14:36
butterflies in the style of Silhouettes
00:14:39
in a tornado pattern on a white
00:14:42
background now these look pretty cool I
00:14:45
actually think the colorful version
00:14:47
looks nicer this Arrow Circle button
00:14:50
here will run the same prompt again to
00:14:52
give me more options but I'm going to
00:14:55
click V4 which will give me more
00:14:57
variations like like the fourth version
00:15:00
once you're happy then upscale the one
00:15:02
you like by pressing the corresponding U
00:15:05
button this just makes the design larger
00:15:08
so that you can use it on your product
00:15:10
then you can just use a background
00:15:11
remover to get rid of the white
00:15:13
background I personally use photor
00:15:15
room.com finally you can use
00:15:17
professional designers on websites like
00:15:19
artwork and Fiverr now I've done this
00:15:21
before with wall art and I've been
00:15:23
pretty happy with the results you just
00:15:25
have to make sure that you're very
00:15:27
specific with the brief here's a look at
00:15:29
the brief I gave last time so you can
00:15:31
just copy and tailor it to fit your
00:15:32
needs these are all good methods so it
00:15:34
just depends on your skill set available
00:15:37
time and budget so now we've got our
00:15:39
designs what's the best print on demand
00:15:42
website for beginners this is the site
00:15:43
you'll use to order your products print
00:15:46
them and ship them to your customers
00:15:48
this is an extremely important section
00:15:50
as picking the wrong print provider will
00:15:52
result in some of your shipments getting
00:15:54
lost poor customer service and all
00:15:56
around massive headaches most YouTubers
00:15:58
recommend the absolute cheapest sites
00:16:00
and to be honest I've got a real issue
00:16:03
with this the reason a lot of them can
00:16:05
charge crazy low prices is because they
00:16:07
cut Corners in other areas wait a minute
00:16:09
I thought you were telling us how we
00:16:11
could start with $0 now you're telling
00:16:13
us we got to pay for websites well the
00:16:16
cool thing about most print on demand
00:16:18
sites is you only have to pay once
00:16:20
you've made a sale that way you actually
00:16:22
don't need any money up front I live my
00:16:25
life by the saying buy nice or buy twice
00:16:28
this this essentially means if you go
00:16:30
with the cheapest option then you'll
00:16:32
actually end up spending more money in
00:16:34
the long run as you'll have to take the
00:16:36
hit for the Lost items and that'll start
00:16:38
digging into your profits I tested out
00:16:40
the gelato website for myself recently
00:16:42
and I've got to say I was super
00:16:45
impressed the experience was seamless
00:16:47
with both the product quality and the
00:16:49
printing quality being excellent just
00:16:51
look at how great this poster came out I
00:16:54
only ordered it as a sample but I've
00:16:56
actually ended up keeping it because I
00:16:58
like it so much all right so let's jump
00:17:00
on to gelato and start uploading our
00:17:03
design so you can see how easy the
00:17:05
process is so I'm just going to go to
00:17:07
the menu on the left hand side and
00:17:10
select product catalog and then select
00:17:14
men's clothing I'm then going to pick
00:17:16
T-shirts I think we should be fine with
00:17:18
the heavyweight unisex crew neck
00:17:20
t-shirts as I can see that's their
00:17:23
bestseller and to be honest gelato has a
00:17:25
very high standard of quality anyway
00:17:28
it's nearly $2 cheaper than the other
00:17:31
more premium options and as I said
00:17:33
earlier it's super important to protect
00:17:35
your profit margins all right so here's
00:17:37
what I'm thinking I'm going to go with
00:17:40
direct to garment for this design now
00:17:42
don't get me wrong embroidery is pretty
00:17:44
cool and definitely has that premium
00:17:46
Vibe but let's be real it's pricier so
00:17:50
I'd save that for that design that
00:17:51
screams embroider me and hey if you're
00:17:53
shelling out the extra bux for
00:17:55
embroidery make sure it's super obvious
00:17:57
when you're promoting the product after
00:17:59
all if you're paying more it should
00:18:01
seriously ramp up the perceived value of
00:18:04
your product okay so I'm going to start
00:18:06
with the white option and size large but
00:18:10
I'll also repeat the same process with
00:18:12
seven colors in all sizes now it's as
00:18:15
simple as dragging and dropping the
00:18:17
design we made earlier into this Center
00:18:20
box there's also an option down here
00:18:22
where you can add different designs to
00:18:24
the back neck and sleeves but now for
00:18:27
this one I'm just going to keep it
00:18:29
simple and do the front if you're
00:18:30
interested in using them and you want to
00:18:32
get 50% off your first order then feel
00:18:34
free to sign up with the link gal.com
00:18:37
Sark they also give me a kickback if you
00:18:40
use that link which I pass on to my
00:18:42
video editors so if you use it then
00:18:44
thanks for supporting the channel once
00:18:46
you've got all your designs uploaded in
00:18:48
their different colors and sizes it's
00:18:50
time to start selling them but where do
00:18:52
I sell my products I've got a real
00:18:54
problem with how most YouTube channels
00:18:56
approach this question with one answer
00:18:59
they'll either say Etsy or Shopify but
00:19:03
it really isn't that simple I'm not
00:19:05
interested in rushing through this video
00:19:07
to get a little bit of extra attention I
00:19:10
know if you got to this part in the
00:19:11
video then you want to know the facts
00:19:13
before you jump into something so let's
00:19:15
go through both of these options so you
00:19:17
can decide which is the best route for
00:19:19
you or route for all you American
00:19:21
viewers firstly let's talk Etsy if we
00:19:24
look at the figures from February 2023
00:19:27
we can see that Etsy had
00:19:30
46.6 million visitors that's by far the
00:19:33
most out of every print on demand
00:19:35
Marketplace and that even includes
00:19:37
Shopify in 2022 26% of sales were made
00:19:42
to order merch in other words a lot of
00:19:45
print on demand items and 45% of sales
00:19:48
involved in international transaction
00:19:51
this means that Etsy gives you access to
00:19:53
a global audience of Shoppers a lot of
00:19:56
people commented on one of my previous
00:19:58
videos mentioning that I'd Overlook the
00:20:01
marketing cost but I didn't that's the
00:20:03
advantage of marketplaces like Etsy the
00:20:06
customers are already there searching
00:20:08
for these kinds of things all you need
00:20:11
to do is rank high enough in the search
00:20:13
results but it isn't all sunshine and
00:20:15
rainbows lots of people H up print on
00:20:18
demand on Etsy but more people fail than
00:20:20
succeed that's just the harsh truth Etsy
00:20:23
don't reveal the percentage of shops
00:20:25
that actually succeed but they have
00:20:27
revealed that there are five .4 million
00:20:29
active Sellers and the average monthly
00:20:32
sales per user was
00:20:36
$2,169 in
00:20:37
2022 but of course these figures are
00:20:40
heavily skewed by the more successful
00:20:42
and established shops in my opinion the
00:20:44
reason for people failing on Etsy is
00:20:47
that lots of folks just go with their
00:20:48
gut selling whatever they fancy instead
00:20:51
of really studying the market like I've
00:20:53
shown you in this video but if you stick
00:20:56
to the system I've taught you you'll
00:20:57
have a ser serious leg up on the
00:20:59
competition now for Shopify customer
00:21:02
data is one of the most valuable things
00:21:04
in business a general rule of thumb is
00:21:06
that a customer's email is worth about
00:21:08
$1 a month to a business as they can use
00:21:11
it for advertising to a previous buyer
00:21:13
as Shopify isn't a shared Marketplace
00:21:15
and instead is your own website they
00:21:17
allow you to collect this valuable
00:21:19
information whereas Etsy doesn't have an
00:21:21
option to do this legally you see
00:21:23
someone has to agree to be on your email
00:21:25
list so yes you can just download the
00:21:28
email from your Etsy customers but you
00:21:30
can't really get away with adding them
00:21:32
to your email list without facing some
00:21:34
issues not only is it against etsy's
00:21:36
policies it's also illegal in many
00:21:38
countries selling on Shopify also allows
00:21:40
you to set yourself apart from the
00:21:42
competition the bad thing about Etsy is
00:21:45
that your products are always surrounded
00:21:47
by your competitors so you're somewhat
00:21:49
forced to compete on price it's kind of
00:21:51
like this YouTube channel you've
00:21:53
probably got tons of other print on
00:21:55
demand videos recommended in the sidebar
00:21:58
I know I don't have to worry about you
00:21:59
clicking off my video though because
00:22:01
it's the best one imagine this you're
00:22:03
scrolling through YouTube but all you're
00:22:06
seeing are my videos it's either stick
00:22:08
with me or don't learn anything at all
00:22:11
it's kind of like having a Shopify store
00:22:13
if a customer wants what you're selling
00:22:16
they can't go off and buy it from anyone
00:22:17
else you've got them right where you
00:22:19
want them so Shopify sounds like the
00:22:21
clear winner right well no here's what I
00:22:25
suggest when you're starting out as a
00:22:26
beginner it's best to go with ETS see
00:22:29
the customer already there which means
00:22:31
you don't have to worry about marketing
00:22:33
all you have to focus on is getting
00:22:35
better and better at designing products
00:22:38
people want to buy the competition
00:22:40
aspect is actually very good for honing
00:22:42
your skills as the market doesn't lie if
00:22:45
your product designs aren't good enough
00:22:47
then you won't make any sales this will
00:22:49
force you to find unique gaps in the
00:22:51
market and level up as an entrepreneur
00:22:54
you can also easily connect it with
00:22:55
gelato by going to menu and stores don't
00:22:59
get me wrong the end game should be
00:23:01
Shopify however before you start
00:23:03
spending crazy amounts of money on
00:23:05
marketing for products you don't even
00:23:07
know sell I recommend you post 1,000
00:23:10
listings on Etsy this will set you back
00:23:12
about 20 cents per listing which will be
00:23:15
a total of $200 but the data you gather
00:23:18
will be worth far more once you've
00:23:20
identified your winning products you can
00:23:23
start building a Shopify store and
00:23:25
advertising on Tik Tok that way you'll
00:23:27
know if your product aren't selling on
00:23:29
Shopify then your marketing needs work
00:23:32
if you just skip the Etsy step then the
00:23:34
issue could also be your product and
00:23:37
then it's hard to tell what needs
00:23:38
improving think of etsy a bit like a
00:23:41
testing ground where you can cast as
00:23:43
many fishing lines as possible into the
00:23:45
ocean and when you start catching some
00:23:48
big fish you know it's time to take the
00:23:50
next step so how do beginnner sell on
00:23:53
Etsy once you've created an account
00:23:55
there are three hacks that you can do to
00:23:57
help you get notice on on Etsy and make
00:23:59
more sales the first hack is to make
00:24:02
attractive mockups this is super
00:24:04
important as people want to see what
00:24:05
your item looks like in the real world
00:24:08
and mockups are an easy way for you to
00:24:10
show them without having to order all
00:24:12
the different colors and designs and
00:24:14
taking photos mockups also seem to make
00:24:16
the product look much more homemade
00:24:19
which instantly makes it seem more
00:24:21
valuable to customers gato's built-in
00:24:23
mockup Studio actually makes this super
00:24:26
simple now this one here there you go
00:24:29
that looks pretty good so let's go with
00:24:31
that the second hack is to use the best
00:24:34
keywords this is extremely effective as
00:24:37
Etsy is a search engine so the more
00:24:40
information you can give them about your
00:24:41
product the better of course you
00:24:43
shouldn't use keywords that don't apply
00:24:45
to your product is you only want traffic
00:24:47
from people that are interested in
00:24:49
buying what you're selling this is
00:24:51
pretty simple to do so let's go back to
00:24:53
the listing we found to inspire our
00:24:56
t-shirt design as we can see they've
00:24:58
used wood shirt men woodworker shirt
00:25:03
men's funny shirt funny shirts for men
00:25:06
and Father's Day gift and Dad's shirt so
00:25:09
I'll just copy and paste these keywords
00:25:11
into my tags and title it's also worth
00:25:14
looking around for different listings in
00:25:16
case some of them have other unique
00:25:18
keywords you can copy the third hack is
00:25:20
to use premium branding you need to
00:25:23
convey quality and Trust now trust is
00:25:26
the most important thing in business and
00:25:28
you're not going to get there by looking
00:25:29
like a shop at the local market you need
00:25:32
to go for that premium Boutique fill
00:25:35
this is a great example of a premium
00:25:37
store with a clear identity you can use
00:25:40
the free Shopify name generator to
00:25:42
create a name that conveys trust and is
00:25:44
relevant to your shop then use the name
00:25:47
Checker website to see if it's available
00:25:49
across different platforms the most
00:25:51
crucial platform is Etsy but you should
00:25:54
also check it it's free on other social
00:25:56
media platforms and for the dename name
00:25:59
availability when creating your logo and
00:26:01
banner don't spend too much time
00:26:02
perfecting it instead focus on making it
00:26:05
clean and professional canva offers
00:26:08
numerous templates that can be helpful
00:26:10
the key to a good Etsy Banner is to make
00:26:13
it reflect the charm of homemade Goods
00:26:16
which corporate banners often lack
00:26:18
lastly make sure your shop isn't
00:26:20
targeting a completely different
00:26:22
audience I mean you wouldn't expect to
00:26:24
walk into an Apple store and see a
00:26:26
washing machine even though they could
00:26:29
sell them they understand the importance
00:26:31
of maintaining a coherent brand image if
00:26:35
you want to make sales quickly then
00:26:37
you're probably thinking when should I
00:26:39
run paid ads I understand the appeal of
00:26:41
running paid ads as they can instantly
00:26:43
give your Sal a boost however in my
00:26:46
opinion people start using paid ads well
00:26:49
before they're actually ready this means
00:26:51
they ever end up with no sales or as
00:26:54
soon as they turn paid ads off their
00:26:56
sales completely dry up I've always
00:26:58
Built My businesses with an organic
00:27:00
first approach we're living in an age of
00:27:02
more free reach than ever before and I
00:27:05
actually think social media companies
00:27:08
are going to start limiting organic
00:27:09
reach soon as they must be losing out on
00:27:12
millions of advertising dollars the
00:27:14
first thing you need to put your
00:27:15
marketing money into is creating short
00:27:18
form content this is great as you can
00:27:20
post it across Instagram Tik Tok YouTube
00:27:23
shorts it's the first type of content
00:27:26
that enables you to reach multiple
00:27:28
different platforms and it's perfect for
00:27:30
showing off your products you'd need to
00:27:32
order a few samples which I'd recommend
00:27:35
doing anyway as you need to double check
00:27:37
the quality of the items that you're
00:27:39
sending out then it's just a case of
00:27:40
creating some kind of story around your
00:27:42
product don't just get fancy shots of
00:27:45
someone wearing it or using it actually
00:27:48
make it a part of a story remember
00:27:50
people are on social media to be
00:27:52
entertained so if your content isn't
00:27:54
entertaining then it won't reach as many
00:27:57
people the more view you get the more
00:27:59
people will buy it's as simple as that
00:28:01
the beauty of doing it this way is that
00:28:03
you're able to see what videos perform
00:28:06
best with your target audience before
00:28:08
putting any AD spend into boosting the
00:28:10
views once you're seeing some organic
00:28:12
success it's time to start supercharging
00:28:15
it with some paid ads this way you're
00:28:17
building your side hustle on solid
00:28:19
foundations I've seen so many people
00:28:21
lose their Facebook ad accounts and it's
00:28:23
just ruined their businesses these
00:28:25
platforms don't have enough employees to
00:28:27
oversee everything everything so they
00:28:29
rely on Tech to police it for them don't
00:28:31
leave your income in the hands of AI but
00:28:34
that's not the biggest thing people do
00:28:36
wrong so what's the most common mistake
00:28:39
a lot of people get drawn in by the huge
00:28:41
figures many people say they're making
00:28:44
with print on demand but it's important
00:28:46
to remember anyone can sell at break
00:28:48
even or even a loss I have a feeling a
00:28:50
lot of these print on demand gurus and
00:28:52
drop shippers actually do this they just
00:28:55
make a loss on their products and then
00:28:57
Flex their Revenue figures on YouTube to
00:29:00
young and impressionable people don't
00:29:02
make the mistake of focusing on the
00:29:04
revenue you're generating this is a
00:29:07
profit game and it's important to
00:29:08
remember that your profit margins are
00:29:11
everything and you should be protecting
00:29:13
them at all costs I used to sell a lot
00:29:15
of items on Ebay I remember having one
00:29:18
competitor in particular who' always
00:29:20
tried to undercut me on price instead of
00:29:23
competing I'd wait until he sold out
00:29:25
then I'd continue to sell my products at
00:29:28
my normal price the surprising thing is
00:29:30
most of the time my competitor only made
00:29:33
5% profit margin whenever I saw him at
00:29:35
trade shows he would laugh thinking it
00:29:37
driven me out of the market I just smile
00:29:40
to myself as I still have my 30% profit
00:29:42
margins and I was making bang the same
00:29:45
applies with any business don't let your
00:29:48
ego get in the way you don't have to be
00:29:50
ranked number one to make money as long
00:29:52
as your profit margins are strong you
00:29:54
could be making more money than the top
00:29:56
sellers if you're choosing the Etsy
00:29:58
route this is even more crucial due to
00:30:01
the associated fees Etsy charges 6.5%
00:30:05
transaction fee on both the price and
00:30:08
the shipping fee when the item sells as
00:30:10
well as a 3% payment processing fee on
00:30:13
the total amount charged to the customer
00:30:16
here's a little secret that not a lot of
00:30:18
people know about you might be hit with
00:30:20
a 15% advertising fee if a customer
00:30:23
stumbles upon your product through an
00:30:25
Etsy ad from outside the platform sure
00:30:28
you can opt out but honestly it's not a
00:30:31
bad deal as long as you're clued in and
00:30:33
Factor it into your cost and hey don't
00:30:36
forget about your time it isn't free you
00:30:38
know it's a shame but loads of people
00:30:41
seem to forget to Value their own time I
00:30:43
mean if they were to do the math and
00:30:45
figure out their hourly earnings they
00:30:47
might be shocked to find out they're
00:30:49
making less than minimum wage now at a
00:30:51
start you're probably going to have to
00:30:53
hustle a bit more and earn a little bit
00:30:55
less that's understandable but just keep
00:30:57
a close eye on the profits you're making
00:31:00
every so often divide your monthly
00:31:02
profit by the hours you've put in this
00:31:04
will give you a pretty good picture of
00:31:06
whether your side hustle is on the right
00:31:07
track or not but now it's time for the
00:31:09
big question can I really make money
00:31:12
with print on demand or is it too
00:31:14
saturated right so I need to address a
00:31:17
negative comment I received about this
00:31:19
on my last print on demand video Mark be
00:31:22
honest about the content of your Vlogs
00:31:24
tell people how saturated the markets
00:31:26
are and stop giving them false Solutions
00:31:28
the world of side hustles are over
00:31:31
there's no such thing as a quick Buck
00:31:33
first of all I want to say thanks for
00:31:35
taking the time to comment I really
00:31:37
appreciate when you guys leave comments
00:31:39
I love reading your opinions and love to
00:31:41
hear about all your success as well
00:31:43
although there are a couple of things I
00:31:45
disagree with which we'll get into a bit
00:31:47
later there is one thing I agree with so
00:31:50
I want to start with that there's never
00:31:52
been a trer word spoken then there's no
00:31:54
such thing as a quick bug I know this
00:31:57
more than most I started as a relatively
00:31:59
poor kid with no qualifications and it
00:32:02
took me years of Blood Sweat and Tears
00:32:04
to get where I am today no part of my
00:32:06
journey was easy or quick that's just
00:32:08
the reality of life however if someone
00:32:11
told me how hard it was going to be I'd
00:32:13
probably wouldn't have even started in
00:32:15
my opinion it's much better to focus on
00:32:18
the positives than the inevitable late
00:32:20
nights and hard work maybe I should get
00:32:23
that across more in my video so I'll
00:32:25
take that point on board now as for the
00:32:27
market being saturated what a load of
00:32:30
nonsense it's hard to break into any
00:32:32
Market you've either got to be better or
00:32:35
different in some way yes there's a lot
00:32:37
of people doing it however the market is
00:32:39
only growing most people that say the
00:32:42
markets are too saturated probably a't
00:32:44
put in the hard work brace yourself
00:32:46
there's going to be a little bit of a
00:32:48
rough patch sales might take a while to
00:32:50
kick in but you've got to stick with it
00:32:52
don't do all the hard graph and miss out
00:32:54
on the big payoff you'll have to
00:32:56
gradually chip away way to carve your
00:32:58
own spot in the market and yeah this
00:33:01
could mean a few months without any
00:33:03
sales but don't let that get you down
00:33:05
just keep going and Trust the journey if
00:33:08
you haven't listed at least a thousand
00:33:10
different products then don't come back
00:33:12
saying the market is saturated the truth
00:33:14
is you've probably not put in enough
00:33:16
time yet and the more you work on your
00:33:18
skills the better you'll get as for side
00:33:21
hustles being dead that's like saying
00:33:23
businesses are dead if you want actual
00:33:26
proof that side hustles Aren't Dead then
00:33:28
you should watch this next video as I
00:33:30
share seven real stories about students
00:33:32
making thousands per month with unique
00:33:35
side hustles but don't click on it just
00:33:37
yet make sure to subscribe if you want
00:33:39
to grow your wealth okay I'll see you
00:33:42
over there
