Our rebranding - We’ll continue supporting Drupal, WordPress, and CiviCRM websites.

00:06:37
https://www.youtube.com/watch?v=r421rYguAXU

Sintesi

TLDRIn the video, CEO Farad Khan explains the rebranding of Grip Digital to Member Lounge. This is the final video in the series discussing the shift. Although the company is undergoing a name change and updates to their technology platform, existing clients are assured of the same quality of service and support. Member Lounge will continue to support all current platforms like Drupal, WordPress, and CiviCRM, as well as their new offerings. The rebranding promises improved processes and cost savings, which are shared with clients. Clients will remain in contact with their existing account managers and development teams, ensuring continuity and familiarity. Khan encourages feedback from clients and reassures them there will be no drastic changes in their interactions with the company. Member Lounge promises to maintain strong service agreements and invites clients to engage through LinkedIn or their podcast for continued updates.

Punti di forza

  • 🔄 Grip Digital is rebranding to Member Lounge.
  • 🔧 Existing platforms like Drupal and WordPress will still be supported.
  • 📉 Cost savings from process improvements benefit clients.
  • 🕒 Clients will continue working with their current account managers.
  • 🛠 No subcontracting; all work remains in-house.
  • 📈 Services and technology will improve with rebranding.
  • 🔗 Engage with the company on LinkedIn and their podcast.
  • 📜 Legally binding agreement ensures service quality.
  • 🤝 Client feedback is actively sought and valued.
  • 🚫 Minimal changes to client interactions post-rebranding.

Linea temporale

  • 00:00:00 - 00:06:37

    Farad Khan, the CEO of Member Lounge, discusses the company's rebranding from Grip Digital to Member Lounge, focusing on maintaining support for existing public websites, member portals, and CRM solutions. He assures clients that service quality will not change and stresses improved efficiencies and lower costs due to optimized processes and partnerships with industry experts. Despite changes, continuity is emphasized as the team and service remain the same, supported by legally binding agreements. Existing technology platforms like Drupal and WordPress will still be supported. Khan invites feedback and encourages clients to connect on LinkedIn, follow their podcast, and assure them that these changes aim to provide more value.

Mappa mentale

Mind Map

Domande frequenti

  • Why is Grip Digital rebranding to Member Lounge?

    The company is rebranding to align better with its new technology platform, Member Lounge.

  • Will there be changes to the service quality after rebranding?

    No, the service quality will remain the same, and clients will continue to work with the same account managers and teams.

  • Are there any cost benefits with the rebranding?

    Yes, optimized processes have led to cost savings, which the company is passing on to clients.

  • What technology platforms will continue to be supported?

    Member Lounge will continue to support platforms like Drupal, WordPress, CiviCRM, and its own platform.

  • How has the company prepared for the rebranding?

    The company has streamlined processes and partnered with industry advisers to ensure a smooth transition.

  • Will the company subcontract work after rebranding?

    No, all work will continue to be handled in-house by the company's team.

  • How can clients provide feedback on the rebranding process?

    Clients are encouraged to share feedback with their account managers.

  • Is there any legal agreement concerning the service quality?

    Yes, there is a legally binding service agreement to maintain or improve service quality.

  • How can clients stay updated on company developments post-rebranding?

    Clients can follow the company on LinkedIn or listen to the Member Lounge podcast.

  • Who should clients contact if they have questions about the rebranding?

    Clients can reach out to their account managers or the CEO, Farad Khan, directly.

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  • 00:00:00
    [Music]
  • 00:00:06
    hi thank you for joining me in this
  • 00:00:08
    video I'm farad Khan I'm the CEO of
  • 00:00:11
    member lounge if you're watching this
  • 00:00:13
    video you probably already know that we
  • 00:00:15
    are rebranding our company from grip
  • 00:00:17
    digital to member Lounge this is the
  • 00:00:20
    third and last video in the rebranding
  • 00:00:22
    series if you have not seen the first
  • 00:00:24
    two videos please watch videos one and
  • 00:00:26
    two before watching this one you can
  • 00:00:28
    find links to these videos in the
  • 00:00:30
    description below in this third video
  • 00:00:33
    I'll talk about how we continue to build
  • 00:00:35
    support and maintain your public website
  • 00:00:37
    member portal and CRM solutions that we
  • 00:00:39
    have built over the years and that are
  • 00:00:41
    not using our new technology platform
  • 00:00:43
    member Lounge I just want to reassure
  • 00:00:45
    you that even with the rebranding and
  • 00:00:47
    all the changes we are making behind the
  • 00:00:49
    scenes our commitment to bring the most
  • 00:00:51
    value to our clients Remains the Same we
  • 00:00:54
    will continue to build and support all
  • 00:00:56
    the member portals and public websites
  • 00:00:58
    that we have built over the years that
  • 00:01:00
    are not built using the new member
  • 00:01:02
    launch technology I also want to stress
  • 00:01:04
    on the fact that there will be no change
  • 00:01:06
    in quality of service that you will get
  • 00:01:08
    from us you will continue to work with
  • 00:01:10
    the same account managers and the same
  • 00:01:12
    development team and project team that
  • 00:01:14
    you're already familiar with in fact
  • 00:01:17
    given the improvements in processes and
  • 00:01:19
    Technologies we are making things will
  • 00:01:21
    only get better you might remember that
  • 00:01:23
    several years ago our prices for
  • 00:01:25
    building public websites and member
  • 00:01:27
    portals used to be much higher than what
  • 00:01:29
    it is right now if you compare our
  • 00:01:31
    current prices of building websites and
  • 00:01:33
    member portals to other digital agencies
  • 00:01:36
    you'll see that we are offering much
  • 00:01:38
    lower rates than other agencies that
  • 00:01:40
    have similar expertise as us how can
  • 00:01:42
    that be possible how are we giving you
  • 00:01:44
    such high quality service at such lower
  • 00:01:46
    rates since we have been working with
  • 00:01:48
    associations for so long and we have so
  • 00:01:51
    much experience with the different
  • 00:01:52
    problems and challenges Association
  • 00:01:54
    phase we have come up with formulas and
  • 00:01:56
    processes that are very optimized to
  • 00:01:58
    solve challenges for
  • 00:02:00
    associations so when we come across a
  • 00:02:02
    problem that an association is facing
  • 00:02:04
    and we have to solve it using the public
  • 00:02:06
    website or the member portal we know
  • 00:02:08
    many solutions right away we do not have
  • 00:02:11
    to do much new research at this point
  • 00:02:13
    this saves us a lot of time and effort
  • 00:02:16
    we were able to find streamlined ways
  • 00:02:18
    within our company to serve associations
  • 00:02:20
    we have created many standard operating
  • 00:02:23
    procedures within our team so that every
  • 00:02:25
    Department in the company almost works
  • 00:02:27
    like clockwork of course we have more
  • 00:02:30
    work to do but we are much more
  • 00:02:32
    efficient and much more effective than
  • 00:02:34
    we were several years ago this brought
  • 00:02:36
    us cost savings overall and we want to
  • 00:02:39
    pass on those savings to you we have
  • 00:02:41
    also partnered with some of the best
  • 00:02:43
    Minds in the industry to work with us as
  • 00:02:45
    advisers as we make this change so
  • 00:02:47
    certain business problems that would
  • 00:02:49
    typically take us months and years to
  • 00:02:51
    solve with the help of these advisers we
  • 00:02:53
    are able to solve them in a matter of
  • 00:02:55
    weeks I'm also actively working with
  • 00:02:57
    business coaches myself to help me do my
  • 00:03:00
    job better and that I can make the best
  • 00:03:02
    use of my time as we roll out some of
  • 00:03:04
    these changes you will only see slight
  • 00:03:07
    changes in the way you work with us but
  • 00:03:09
    that's about it there won't be any
  • 00:03:10
    surprises there won't be any radical
  • 00:03:12
    changes in the way you work with our
  • 00:03:14
    team these changes are here to help us
  • 00:03:17
    serve you better and to bring you some
  • 00:03:19
    more value from the work you are doing
  • 00:03:21
    with us if you have any thoughts or any
  • 00:03:23
    feedback in anything you see over the
  • 00:03:25
    next couple of months please let your
  • 00:03:27
    account manager know as soon as possible
  • 00:03:30
    so that we can include your feedback in
  • 00:03:31
    this process let's talk about what
  • 00:03:33
    technology platforms we will continue to
  • 00:03:35
    support after this rebranding we will
  • 00:03:38
    continue to support all the platforms we
  • 00:03:40
    were using before like Drupal WordPress
  • 00:03:43
    cvcrm and the member Louch platform
  • 00:03:45
    itself even if your websites and member
  • 00:03:48
    portals are not using the new member
  • 00:03:50
    launch platform right now we will
  • 00:03:52
    continue to support and improve the
  • 00:03:53
    public websites and the member portals
  • 00:03:55
    that you have you will continue to work
  • 00:03:58
    with the same account managers and the
  • 00:03:59
    same development team we have developed
  • 00:04:02
    deep technical expertise when building
  • 00:04:04
    and supporting Drupal WordPress and cvcm
  • 00:04:07
    based solutions that expertise is still
  • 00:04:10
    within our team we are not
  • 00:04:11
    subcontracting out any of the work to
  • 00:04:14
    any other company this ensures that we
  • 00:04:16
    bring a decade of collective
  • 00:04:18
    intelligence and experience from our
  • 00:04:19
    team to help us write the next chapter
  • 00:04:22
    of our company in closing I just want to
  • 00:04:25
    share that we heard some great feedback
  • 00:04:27
    from our clients when we communicated
  • 00:04:28
    this rebranding process early some of
  • 00:04:30
    you were very welcoming and were excited
  • 00:04:32
    about the approach we are taking but we
  • 00:04:35
    also heard some great questions from
  • 00:04:37
    some of you about working with a new
  • 00:04:39
    Corporation member Lounge we totally
  • 00:04:41
    understand your concern about
  • 00:04:42
    maintaining continuity in your member
  • 00:04:44
    portal and your partnership with us in
  • 00:04:46
    the past you have trusted me and you
  • 00:04:48
    have trusted our team to execute and
  • 00:04:50
    deliver on some large projects that are
  • 00:04:52
    deployed Nationwide in Canada and in the
  • 00:04:55
    US we are the same team just with a
  • 00:04:58
    different name
  • 00:05:00
    our company also has a legally binding
  • 00:05:02
    service agreement to maintain and
  • 00:05:04
    continue providing the same and better
  • 00:05:06
    quality service to your organization I
  • 00:05:09
    would encourage you to please look under
  • 00:05:11
    the hood re-watch my video messages one
  • 00:05:13
    more time and share our rebranding blog
  • 00:05:16
    articles with your team members you'll
  • 00:05:18
    see that all the changes that we are
  • 00:05:20
    making are for the better and these
  • 00:05:23
    changes will only bring even more value
  • 00:05:25
    to our clients if you find a process or
  • 00:05:28
    a policy that does not fully aligned
  • 00:05:30
    with your values please do not worry and
  • 00:05:32
    reach out to your account manager and
  • 00:05:34
    share your thoughts with us we are
  • 00:05:36
    always happy to make some adjustments to
  • 00:05:38
    help our clients better I hope the
  • 00:05:40
    series of these three videos that we are
  • 00:05:42
    sharing helps explain our reasons for
  • 00:05:44
    rebranding and what does that mean for
  • 00:05:46
    you I'm sure some of you have questions
  • 00:05:49
    and I have not answered all all the
  • 00:05:50
    questions in my videos and in the blog
  • 00:05:52
    articles so if you do have any question
  • 00:05:55
    please reach out to me or your account
  • 00:05:56
    manager and book a quick time to chat
  • 00:05:58
    since I cannot speak to all of our
  • 00:06:00
    clients regularly anymore and I do want
  • 00:06:03
    to keep in touch with you regularly
  • 00:06:05
    please add me on LinkedIn I'll share my
  • 00:06:07
    LinkedIn profile with you here we
  • 00:06:09
    regularly share our company updates on
  • 00:06:11
    LinkedIn and hopefully this way we will
  • 00:06:13
    be able to keep in touch better I also
  • 00:06:16
    host a popular podcast called the member
  • 00:06:18
    launch podcast in this podcast we talk
  • 00:06:20
    about how to grow your Association
  • 00:06:21
    membership so if you're not already
  • 00:06:23
    following our podcast please take a look
  • 00:06:26
    you can find the link in the description
  • 00:06:27
    below I look forward to speaking to you
  • 00:06:29
    soon bye for today
  • 00:06:32
    [Music]
Tag
  • Rebranding
  • Member Lounge
  • Grip Digital
  • Client Support
  • Technology Platforms
  • Service Quality
  • Cost Savings
  • Industry Advisers
  • Client Feedback
  • LinkedIn Update