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I became a cash millionaire at 27 years
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old but if I had to do it again and go
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from broke to millionaire business owner
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in the next 12 months this is exactly
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what I do if at any point dur in this
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video you think I can't do this you
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might not be cut out to become a
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millionaire and that's okay but if
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you're part of the select few who are
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willing to do the work then this video
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is for you so your first month of your
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millionaire journey is going to be all
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about learning a high income skill so
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these are the five most in- demand High
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income skills today first one is coding
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software you're hearing it all the time
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SAS you know SAS preneur the second one
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is content creation you know everything
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around video editing graphic design
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essentially helping people get their
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stories their message out to the world
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the third is copywriting learning how to
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craft words in a structure that gets
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somebody to take action is a very high
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paying skill the fourth is project
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management understanding how to take an
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idea all the way across to execution and
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implementation is very valuable the
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fifth is sales even chat sales most
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people don't realize that nothing
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happens until somebody sells something
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to another person and there are
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companies with products and inventory
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that they would pay top dollar to have
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somebody else help sell and communicate
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to the market and it can pay handsomely
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so I learned my first High income skill
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of all places in rehab I got lucky
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honestly I ended up getting in trouble
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with the law as a teenager got released
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into a rehab center that literally saved
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my life and I spent 11 months not only
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getting sober but trying to build the
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trust that I lost with my parents and
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really just build build myself back up
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to being a normal person at the end of
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that program I was helping the
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maintenance guy clean out one of these
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cabins and in one of the rooms was this
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old computer and a book on Java
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programming sitting next to it I became
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obsessed with writing code through that
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process I learned that that is actually
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a very high-paying highly valuable skill
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and it was the first of several that
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allowed me to build the career in the
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entrepreneur Journey that I've been on
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when you start you have to spend all
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your time learning the new skills the
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high income skill even if you have a job
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you might be working 9 to 5 start
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learning between 5 to 9 the whole point
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is to increase the value you bring to
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the marketplace it doesn't matter how
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much you think people should pay you
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it's the kind of value that you bring so
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if you're doing something that is low
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paying like restocking shelves like
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don't be upset if you're not making the
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big bucks the whole point is to figure
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out how can you increase the value you
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provide to the market if you figure out
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what the market Wants What It finds
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valuable and you learn that skill you
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will be rewarded accordingly which
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brings us to month two which is learn
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don't earn I believe that you have to be
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obsessed with your high income skill you
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know for me it was writing code I would
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do everything from build apps for my
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friends to share photos online to build
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an application for people to download
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and create burnt CDs of all their top
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MP3s yes I'm dating myself to build
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websites for my dad so that he could
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share his Cottage I just use the skill
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as often as possible possible it was
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just something I offered for free so
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that I could learn it wasn't about
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making money so if I was starting over
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again knowing what I know today here's
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exactly how I would do it the first
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thing is I would get somebody a result
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as fast as possible whatever skill you
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want to develop find somebody that's got
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the problem that you can provide a
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solution and get them a result as fast
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as possible do the work ahead of time
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every day I get people messaging me hey
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I could edit your videos or hey I could
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sell for you or hey I can write code for
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one of your businesses and I'm like just
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do it show me you can do the thing ahead
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of time don't ask me to pay you to show
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me you can do it it's the folks that
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show up and just do it that are going to
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get the opportunity then once you
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actually get them a result ask them for
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the testimonial that's how we start to
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build your portfolio once you have two
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or three or four of these then I can ask
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for one or two referrals from those
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people to recommend my work to somebody
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else that they might know that they
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appreciate or trust and then I would
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continue to learn and collect feedback
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on how I can become better if I do that
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right then I'm going to increase my pace
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of learning not necessarily earning but
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it's going to create a flywheel to
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catapult me forward which brings us to
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month three which is to get your first
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client so the first thing that ever got
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paid for that wasn't a family member
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that gave me money to help solve a
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problem was literally these burnt CDs
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that would have all the person's
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favorite MP3 songs on I built this app
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where they could create their playlist
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and then request that cdb burnt so they
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could have it and put it in their cars
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again you may not be aware but there
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used to be physical devices that people
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put songs on to play in their car I did
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the first one for free to give them a
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test to say hey here's how it works and
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then they loved it and then after that
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then I would charge them for ongoing CDs
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if they wanted to build a new playlist
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they wanted to create something for the
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girlfriend or their boyfriend and that
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to me is one of the best ways to get
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your first client is demonstrate the
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value ahead of time and then once
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they're in then ask them to pay you for
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followon work ask them to pay you to do
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more when you charge for your work the
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whole relationship changes I mean their
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expectations are higher which isn't a
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bad thing you actually get paid so you
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can invest in yourself and buy tools to
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make yourself even better the other
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thing you'll learn real quick is that if
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people don't pay they don't pay
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attention meaning that if what you do as
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a service requires them to give you
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feedback if they're not paying don't be
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upset if their emails don't get
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responded very quickly the more they pay
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the more they pay attention so you'll be
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able to do better and better work the
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more you can charge somebody because the
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client will want the result even more
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which brings us to month four which is
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to build your marketing pipeline which
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are the four Ps of demand generation
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don't be the world's best kept secret
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your goal is to get as many people as
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possible to know about you what you do
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and how you can help them see back in
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the day it used to be about going to
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speaking at events or getting covered in
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the local newspaper maybe getting
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covered by the local blog today you want
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to get your reach out there to the world
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go on podcast do collaborations with
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other influencers go and create webinars
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or joint webinars so that you can take
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advantage of other people's audiences
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top of funnel is more important than
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anything else you can't sell to an empty
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room so ask yourself who's got your
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perfect fit customers when you think
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about the person that you know you
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create the most value for as fast as
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possible that is most likely to easily
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pay that is the person that you want to
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talk to who's got a room full of those
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people that have a need to solve the
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problem that you can solve for them
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reach out to them go on their podcast
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ask to contribute a Blog Post article do
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a joint webinar if you do those things
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you will build the top of funnel so
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there's only four Ps to create demand in
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the market the first p is publishing
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than social media content we want to use
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education-based marketing to inform our
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customers how they can solve the
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problems themselves but if we do a good
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job showing them how to do that they're
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going to go well this person is clearly
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an expert SEO blog post those are all in
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the publishing realm the second p is
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paid Facebook I love paid cuz it's fast
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paid allows you to literally create a
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target audience on these platforms to
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get an ad placed in front of them so
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that people respond that are perfect fit
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for your product the third p is Partners
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these are people that have an audience a
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built-in room where you can get in front
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of sometimes they're called affiliate
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sometimes they're called strategic
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Partners sometimes they're called value
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added resellers the end of the day
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they're people that you partner with to
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get in front of their audience the
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fourth is PR this is public relations
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this is getting interviewed on a podcast
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anytime that somebody reaches out to you
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and they have a platform they interview
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you around your story how you help
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people What Makes You Different that is
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PR those 4 PS are the top of funnel of
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creating awareness so that everybody
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knows about what you do and how you do
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it and who you do it for so they can
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refer a lot of people to you which
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brings us to month five which is to hire
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an assistant and the ATF framework to
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make it work see back in the day when I
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started my first company I used to spend
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all my time doing all the work even to
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the point that every Sunday I would go
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into my office just to sort the physical
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mail that would come into the PO box and
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I would spend hours just looking at
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every envelope and letter and sorting
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them between things I had to go to my
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lawyer things I have to go to my
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accountant things I got to get processed
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later and I realized that I was spending
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all this time doing something that any
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other person could do and I found a
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woman named Lisa and I just taught her
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in person how to process my mail and all
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of a sudden I had hours back on a Sunday
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so instead of processing mail I was
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doing lead generation I was doing
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follow-up on my sales funnel I Was
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preparing for the week I was reviewing
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applications and references and postings
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like I was doing things that were
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actually growing my business so if you
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spend all of your time doing things that
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somebody else could do instead of
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working on the thing that makes you the
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most money you're essentially working
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against yourself this is the first hire
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and what I call the replacement ladder
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see most entrepreneurs end up building a
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business they grow to hate so we use the
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ATF framework which stands for audit
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transfer and fill to make sure that we
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look at our calendar for where we're
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spending our time take the things that
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cost very little that we hate doing for
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me anything finan ancial or not very fun
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process oriented and then T is transfer
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transferring that to somebody else that
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literally plays at the thing you work at
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that you could pay little money and then
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you take that new found time and you
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fill that's the F learning new skills
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character traits belief systems or just
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doing more of the work that you're
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getting paid to do if you can follow the
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ATF framework and get your assistant to
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take over most of the stuff in your
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calendar that isn't working with clients
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directly you will end up making more
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money as fast as possible if you want my
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internal playbook for how I work with my
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assistant and see the 47 pages of my sop
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standard operating procedure just find
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me on Instagram at Dam martel2 Martell
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and message me YouTube EA for executive
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assistant and I will send you my direct
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link to my Google doc no gated you don't
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have to give me your email or your cell
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phone number and it walks you through
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exactly how I work with my executive
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assistants to buy back literally 40 plus
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hours a week which brings us to month 6
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and we're halfway there with which is to
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master sales see in the early days of
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building my first company that finally
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made money called spheric Technologies I
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realized that I wasn't very good at
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selling world class at writing code
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really good at hiring other Engineers
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but when it came to talking to normal
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people and trying to get them to buy
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from me I used to get nervous I didn't
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know what to say they would ask for
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things I would just say yes and I would
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get dragged Along on this long sales
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process of people that were never
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intending to buy in the first place but
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learning the Mastery of sales became my
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new passion so learning how to code was
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my first High income skill but then
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realizing that if I really wanted to
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grow I had to get really good at
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communicating in sales that's when I
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started investing and learning that new
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skill set I learned a long time ago that
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a business is started it's birth only
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when money exchanges hands so if you
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think about it nothing really happens
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unless somebody sells something and I
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think about it less about selling trying
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to get somebody to make a decision they
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don't want to make and more about
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enrolling them into my world my service
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my product want to teach you a powerful
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framework called the buying pocket see
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what I've learned over the years is
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sometimes you're talking to somebody and
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they just don't even believe it's
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possible you know they have no
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confidence in their ability the
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opportunity they're just on this side of
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the spectrum and they're wondering like
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can I even do this I've heard people do
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it and I don't know if I can do it the
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other side is you know people that are
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overconfident where they think that they
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don't need your help that they you know
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they're listening to what you got to say
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but they're like yeah these are all
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things I know and I can do it myself the
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challenges is most sales people are
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never taught the questions to reframe
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the situation to get person to buy so
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for example if somebody's
00:11:35
underconfidence I might say well how
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much revenue would you need to be making
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to feel really proud of yourself and
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they say well honestly maybe 10K a month
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and you're like oh yeah for sure I mean
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we have 700 clients that do 10K a month
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learning our strategies and then
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somebody else that might be really
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confident you might ask them well how
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much are you currently making now and
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they're like oh I'm making 100,000 a
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year and you might say oh wow that's it
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depending on the conversation you have
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to bring the buyer into the pocket where
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they're able to make a decision because
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they're not underconfidence they're not
00:12:04
overconfident in their abilities they're
00:12:06
right in the perfect pocket which brings
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us to month 7 which is a hire somebody
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to help you deliver your product or
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service to your customer a lot of people
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get busy doing the thing that they sold
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so the more they sell the more they got
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to do and if they have the opportunity
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to double maybe triple the business over
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the next few months May means their
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calendar is going to get double or
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triple more and then when they have
00:12:26
these opportunities instead of pushing
00:12:28
on the gas they push on the break cuz
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they don't want to end up creating all
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this emotional shrapnel around them from
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their team their family or their friends
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they never see them anymore so I want to
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teach you how to hire somebody to
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offload that work and support you in
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delivering for the customer so this is
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the second hire in my framework the
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replacement ladder essentially
00:12:48
everything from customer support to
00:12:50
customer success to support tickets to
00:12:52
product support setting up a customer
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intake after the sales conversation
00:12:57
happens and you get a credit card the
00:12:59
person shows up and you have them deal
00:13:02
with every aspect of the customer
00:13:04
experience you might still be involved
00:13:06
in doing the work but you have this
00:13:08
person help you in delivering that value
00:13:11
so you're not the one trying to
00:13:12
coordinate in your calendar they are
00:13:14
they're the ones pulling the reports
00:13:15
together so that when you have your
00:13:16
weekly meeting with your customers you
00:13:18
can show them how you're doing having
00:13:20
somebody else that's responsible for
00:13:22
everything that's involved in delivering
00:13:23
your product or service so that you can
00:13:24
buy back that time is huge leverage that
00:13:27
you can then reinvest and either doing
00:13:29
more work to you can make more money or
00:13:31
increasing your skills so that you
00:13:33
become more valuable which brings us to
00:13:34
month 8 which is to hire somebody to
00:13:36
help you with marketing one time I had
00:13:38
this friend named Rachel and she had a
00:13:40
marketing agency and she would do
00:13:42
everything she had to to get customers
00:13:44
she get busy marketing posting on social
00:13:45
media asking for referrals then she
00:13:47
would get all these clients she would
00:13:48
get busy she' probably do the work for
00:13:50
three or four or five months and then
00:13:52
she wouldn't do any marketing all the
00:13:53
revenue would go away and one day she
00:13:55
came to me and she said what do I do to
00:13:56
grow my business and I go well you have
00:13:58
to be consistent in marketing if you're
00:14:00
inconsistent then you're always trying
00:14:01
to fill up your calendar instead of
00:14:04
adding to it so that's why it's the
00:14:06
third line in the replacement ladder is
00:14:07
to have somebody that wakes up every day
00:14:09
dedicated to generating leads for your
00:14:12
business so you want to have somebody
00:14:14
else that looks at the campaigns that
00:14:16
looks at the traffic sources that looks
00:14:18
at the conversions to make sure that
00:14:20
you're getting new leads every single
00:14:23
day now you might still be involved in
00:14:25
the marketing meaning that they're going
00:14:26
to ask you to post on social media or
00:14:28
shoot videos that they post on your
00:14:29
YouTube or maybe even write the
00:14:31
newsletter that you're sending out to
00:14:32
all of your prospects but they're
00:14:34
responsible for ensuring that whole
00:14:36
machine continues to happen every day
00:14:38
every week so that on a monthly basis
00:14:40
you're consistent in your ability to
00:14:42
generate leads which brings us to month
00:14:45
n which is to join a coaching program
00:14:47
now I know for a lot of people they're
00:14:49
like oh another they're coach I can't
00:14:50
believe you're talking about this here's
00:14:51
the deal the fastest way for you to get
00:14:54
to a destination is to ask somebody
00:14:56
that's been there before and I put this
00:14:59
off for years I remember I was 23 years
00:15:01
old two failed companies until finally
00:15:04
out of desperation I read a book and
00:15:07
realize I need to hire a coach that
00:15:09
teaches me the Frameworks that I just
00:15:11
read in this book so I hired my first
00:15:13
coach named Bob and he was not cheap
00:15:15
1,500 bucks a month for two phone calls
00:15:18
American dollars I'm Canadian that's
00:15:21
like real money but in the next year I
00:15:23
went from barely making payroll not
00:15:26
knowing what I was doing to making
00:15:27
almost a million in my first year as an
00:15:29
entrepreneur so my whole philosophy is
00:15:32
if you want to learn the fastest and
00:15:34
grow the fastest then get into a
00:15:36
coaching program with somebody for your
00:15:38
specific High income skill that's going
00:15:40
to allow you to grow as fast as possible
00:15:43
there are people out there that are
00:15:44
already making a million dollars a month
00:15:46
in the thing you're doing if you pay to
00:15:48
be in their Community learn their
00:15:50
Frameworks their process their
00:15:51
strategies you'll be able to shortcut
00:15:54
your success and literally compress
00:15:56
decades into days go search on on
00:15:59
YouTube the specific problems you're
00:16:01
having in your business and add your
00:16:03
industry as a term to that search and
00:16:05
those videos are typically from people
00:16:08
that have other ways they can help it
00:16:10
might be one-on-one private coaching it
00:16:11
might be semi-private with small group
00:16:13
coaching it might be a big group
00:16:15
coaching it might even be an online
00:16:17
course but at the end of the day having
00:16:19
somebody who's been there that gives you
00:16:21
the blueprints and the steps to get
00:16:23
there faster this is the fastest way for
00:16:25
you to go from broke to millionaire
00:16:27
business owner which brings us to month
00:16:29
10 which is to hire sales I have had to
00:16:32
learn the skill of selling early in my
00:16:34
career and move on to hiring other
00:16:36
salespeople but the funniest person I
00:16:38
ever hired was this guy named Michael
00:16:40
when I started coaching other people I
00:16:42
wanted somebody else to help me buy back
00:16:44
my time cuz my wife was like yo why are
00:16:46
you on phone calls all the time the
00:16:47
referrals were crazy and I was like well
00:16:50
I'm you know try to talk to the people
00:16:51
they want to work with me so I figure
00:16:53
it's a good opportunity for me to see if
00:16:54
there's a fit but she's like shouldn't
00:16:56
you take your own advice and I'm like H
00:16:58
okay so I went and I hired a guy his
00:17:00
name was Michael and he came in and I
00:17:03
didn't know how to sell coaching I just
00:17:04
said hey man you should talk to these
00:17:06
people I've got a calendar full of
00:17:07
people that want to work with me just
00:17:09
listen to my previous calls and sell but
00:17:11
the truth is is I didn't have High Hopes
00:17:13
I mean this person was selling swords on
00:17:15
the internet he had never sold coaching
00:17:17
before and all he did was listen to my
00:17:19
calls and within the first day he had
00:17:21
somebody pull out this credit card and
00:17:22
buy on the call within 30 minutes and I
00:17:25
freaked out I was like dude what did you
00:17:27
say is this person expecting to come to
00:17:29
my house for dinner tonight or that I've
00:17:30
got to you know spend the next 6 weeks
00:17:32
with them how did you get the person to
00:17:33
purchase in 30 minutes he said I just
00:17:35
followed your process I was like what
00:17:37
process he's like I listened to your
00:17:38
calls I mapped out exactly kind of what
00:17:40
I was seeing you doing and I just walked
00:17:42
them through it and here's the crazy
00:17:43
part most people don't understand this
00:17:45
as entrepreneurs is that when you
00:17:46
actually have somebody else selling for
00:17:48
you it makes you look better as the
00:17:50
owner because the person buying goes oh
00:17:53
well if they have a system for this they
00:17:54
probably a system for delivering the
00:17:55
thing I need which means I have a higher
00:17:57
likely of a guaranteed outcome then if
00:17:59
I'm talking to the CEO of the business
00:18:01
that's also going to be doing the work
00:18:03
like when do they have time to actually
00:18:04
take care of the projects that they're
00:18:06
going to be doing for me this is the
00:18:07
fourth hire in the replacement ladder is
00:18:09
sales and I want you to train this
00:18:11
person to enroll people into your
00:18:14
product or service and the best way to
00:18:16
do that is to record yourself doing the
00:18:18
calls doing the sales even the emails
00:18:21
the follow-up like document all of it
00:18:23
and then when you hire the person give
00:18:25
them those leads and say just follow
00:18:27
this process the is is they need to Own
00:18:30
100% of the initial conversations and
00:18:32
100% of the follow-ups if you have
00:18:34
somebody else taking the calls the sales
00:18:36
opportunities the leads the referrals
00:18:37
that come into you even if it's a best
00:18:39
friend it's like hey I've got this
00:18:40
opportunity I want you to talk to my
00:18:41
friend John you say yeah no problem I'll
00:18:44
connect him with Mike Mike does all the
00:18:45
initial calls with our new clients he's
00:18:47
been with me for a while he's incredible
00:18:49
he'd love to talk with your friend that
00:18:51
way you're not the bottleneck and here's
00:18:53
a crazy cool part about this if you look
00:18:55
at the replacement ladder now with only
00:18:57
four hires okay somebody to help you on
00:19:00
the administrative stuff to the you know
00:19:02
delivery of the thing you sell to the
00:19:04
marketing of what you're selling to the
00:19:06
sales of what you're selling you can now
00:19:08
go on vacation you could be sleeping and
00:19:11
your business will still make money it
00:19:13
might not continue to function without
00:19:14
you because you're still involved in the
00:19:16
doing of the work but while you're on
00:19:18
vacation somebody else is making sure
00:19:19
your name's getting out there in the
00:19:21
market they're having the conversation
00:19:23
with those people interested and then
00:19:24
they're onboarding those customers into
00:19:27
your product or service while you you
00:19:28
are away which is the Holy Grail of
00:19:31
Entrepreneurship and getting to a
00:19:32
million dollars that nobody talks about
00:19:34
that is very simple if you focus on
00:19:36
those four hires which brings us to
00:19:38
month 11 which is the hire leadership
00:19:40
this is where you want to start hiring
00:19:42
people to actually run the operations of
00:19:45
the business you still might be involved
00:19:46
in writing the copy or doing sales for
00:19:49
different businesses but you want to
00:19:50
hire somebody that can look at the
00:19:52
overall system and continue to run
00:19:54
things as fast as possible so for
00:19:56
example when I started my new Media
00:19:58
Company tell media one of the first
00:20:00
hires I made was a guy named Todd and
00:20:02
Todd came in as my general manager and
00:20:04
as we started to put the pieces in place
00:20:07
and things had to get done it got routed
00:20:09
to Todd now Todd is somebody who's done
00:20:11
this for decades and he knows how the
00:20:14
playbooks work so it was really easy for
00:20:15
me to just give it to them and a lot of
00:20:17
you have some of those people in your
00:20:18
life but you're scared to let go the
00:20:21
reality is if you don't learn to let go
00:20:23
then you'll always be a prisoner to your
00:20:25
business and if you want to get to a
00:20:26
million as fast as possible you need to
00:20:28
learn how to work through people to get
00:20:31
projects completed where you're not
00:20:32
involved they focus on hiring and
00:20:35
training and retaining your top talent
00:20:37
so that you get to focus on what's next
00:20:39
you get to focus on your creative juices
00:20:42
and trying to like figure out how do I
00:20:43
get in front of more people how do we
00:20:45
scale our sales process how do we make
00:20:47
sure that the delivery of what we do is
00:20:49
so worldclass that every one of our
00:20:51
customers is referring other people to
00:20:53
our business that is how you build the
00:20:56
replacement ladder so that you can get
00:20:57
to a million in the in the first year
00:20:59
which brings us to month 12 which is to
00:21:01
build your personal brand every one of
00:21:03
your dreams your goals your vision for
00:21:05
your life gets easier will come to life
00:21:08
on the back end of people knowing who
00:21:11
you are and how you can help them I've
00:21:13
been online creating content for 15
00:21:15
years I have millions of followers
00:21:17
across different platforms but I started
00:21:19
with zero and it doesn't matter where
00:21:20
you're at today you're going to have to
00:21:22
start at the exact same place I did what
00:21:24
benefit you have is you have folks like
00:21:26
me and many others literally un packing
00:21:29
the blueprint for you to follow to build
00:21:31
your audience as fast as humanly
00:21:33
possible and the key is is you want to
00:21:35
focus on channels where you would love
00:21:37
to express yourself through so if you're
00:21:39
more of a video person create video if
00:21:41
you like to write go blog if you want to
00:21:44
teach maybe it's joint webinars with
00:21:46
other people's audiences so you can
00:21:48
build your personal brand and then what
00:21:50
you do is you capture all that and you
00:21:51
just slice it up and repurposing all
00:21:54
these different channels I know for me
00:21:56
when I was building out SAS Academy the
00:21:58
ad cost cut in half when we started
00:22:00
doubling down on our video production
00:22:03
the more people that could search and
00:22:05
get results in advance because we
00:22:06
created educational based content that
00:22:09
helped us prove that we were a trusted
00:22:11
advisor in our market and the same thing
00:22:13
works for you education-based marketing
00:22:15
is the best way for you to build your
00:22:17
personal brand and also help a lot of
00:22:19
people My Philosophy is this if you do
00:22:21
it right your marketing will help more
00:22:23
people than your product or service ever
00:22:25
will and your personal brand allows you
00:22:27
to demonstrate who you you are your
00:22:29
personality as well as your skill set
00:22:31
and your expertise so people can trust
00:22:33
you before they ever buy from you so it
00:22:35
even makes the engagement of working
00:22:37
with them way easier see most people
00:22:39
mess this up because they try to do all
00:22:41
platforms at once just pick one if it's
00:22:44
Instagram if it's LinkedIn if it's
00:22:46
Twitter just do something and be
00:22:48
consistent because consistency compounds
00:22:51
and what matters more is that you show
00:22:53
up every day adding value to the market
00:22:56
than anybody else in their world to
00:22:58
demonst that you're the kind of person
00:22:59
that could be trusted with their project
00:23:01
or to help them solve that problem
00:23:03
that's what I do if I wanted to go from
00:23:05
broke to millionaire business owner but
00:23:07
if you want to learn my 17 rules of
00:23:09
success click the link and I'll see
