00:00:00
this guy makes over $1 million a year
00:00:02
with one website and the crazy part is
00:00:05
he built it while he was working at his
00:00:07
9 to-5 job until he got fired my boss
00:00:11
found out about that and fired me I was
00:00:14
like oh okay I'm going to put everything
00:00:16
I have into making this work and then
00:00:17
from there it just kept going up yeah
00:00:19
yeah he invited us into his house in
00:00:21
Colorado to show us exactly how we got
00:00:23
started how he made his first dollar and
00:00:26
the Timeless marketing strategy he uses
00:00:29
to make over $100,000 a month it's the
00:00:32
same exact thing I've been doing since
00:00:34
day one it's just for the first few
00:00:36
years of running his business Matt
00:00:38
barely made any money then he cracked
00:00:41
the code and created one product that
00:00:43
would change his business forever the
00:00:46
majority of like how we make money is
00:00:48
through in this video Matt will share
00:00:50
his Niche finding distribution and
00:00:53
monetization blueprints he used to build
00:00:56
a million-dollar business with just one
00:00:58
skill I'm Pat walls and this is starter
00:01:03
story thank you for having me man oh
00:01:05
thanks for coming yeah I appreciate it
00:01:07
tell me about who you are in the
00:01:08
business that you built my name is Matt
00:01:10
I run a a site called Swim
00:01:11
university.com we teach people how to
00:01:13
take care of their Pools and Hot Tubs
00:01:15
via online education so we hit a Million
00:01:19
last year in the business and then going
00:01:21
forward we may do some changes so it may
00:01:23
be fluctuating but my wife and I teamed
00:01:25
up and then my brother is our editor is
00:01:27
our video editor so it's my family
00:01:28
business yeah nice and it's just just
00:01:30
the three of us now yep let's break down
00:01:31
your business a little bit more can you
00:01:33
explain it to me in simple terms how it
00:01:35
works simple terms we're a media company
00:01:37
focused on education in pool care that's
00:01:40
what we do we teach homeowners how to
00:01:41
take care of their pool we do that
00:01:43
through content so we have blog post a
00:01:46
lot of it's through SEO a YouTube
00:01:47
channel with about 225,000 subscribers a
00:01:50
newsletter with 100,000 Pool owners that
00:01:53
we send out two to three times a week
00:01:55
depending on the season to make money
00:01:57
from that we have advertising from
00:01:59
YouTube through AdSense or whatever then
00:02:01
we have the blog which makes money
00:02:03
through affiliate marketing so we have
00:02:04
affiliate links products that we
00:02:06
recommend you know mostly Amazon then we
00:02:08
have courses where we make a bulk of our
00:02:11
money so we sell three different courses
00:02:13
for pools one course for hot tub and
00:02:16
last year we came out with a physical
00:02:17
book and that's about it yeah can you
00:02:19
tell me about your backstory and how how
00:02:21
do you become an entrepreneur so I just
00:02:23
had a job like every other kid had a
00:02:24
summer job I stayed at that company for
00:02:26
a while I got went to another Pool
00:02:28
Company I went to another Pool Company I
00:02:30
moved up in marketing and then in that
00:02:31
moment I'm like okay so they're coming
00:02:33
in I'm testing their water they're
00:02:35
asking me for advice I'm handing them
00:02:37
chemicals I'm like you need to buy this
00:02:38
you need to buy this you need to buy
00:02:39
this and here's the steps in which you
00:02:41
need to add those things I thought I
00:02:42
could do this at scale if I just wrote
00:02:45
this as a blog post or or made a video
00:02:47
about this and then say hey if you want
00:02:49
to you know get rid of algae you want to
00:02:50
clear up your pool or whatever here are
00:02:52
the four products we recommend to do
00:02:53
what I just told you to do but I know
00:02:55
I'm not good at English I knew I knew I
00:02:57
was like my grammar was terrible so I
00:02:59
worked so hard to get good at it I was
00:03:01
working at this company as a marketing
00:03:03
director is a pool company I would go
00:03:05
home I would work on the site at home my
00:03:07
boss found out about that and fired me
00:03:11
and so I was like oh okay I'm going to
00:03:13
put everything I have into making this
00:03:15
work and I made $20,000 that year on the
00:03:18
site and I used the rest of that time to
00:03:20
do website design to kind of supplement
00:03:22
it the next year I made $40,000 and then
00:03:24
I was like I have a real business and
00:03:26
then from there I just kept going up
00:03:27
yeah yeah just like Matt I also started
00:03:30
a million-dollar business while I was
00:03:31
working a 9 to-5 job I was fed up
00:03:34
building things for other people and if
00:03:36
I'm being honest I really wanted the
00:03:38
freedom so I created a plan found an
00:03:40
idea and executed on that idea every day
00:03:43
for 2 hours that business that I started
00:03:46
changed my life and if you're interested
00:03:48
in doing something similar should check
00:03:50
out my workshop it's 100% free and I'll
00:03:53
share with you exactly how to find a
00:03:55
million-dollar business idea how to
00:03:57
build it on Just 2 hours a day without
00:03:59
quitting your full-time job and the
00:04:01
secret that took me years to learn that
00:04:04
nobody's talking about just head to the
00:04:06
first link in the description to save
00:04:08
your seat spots are limited all right
00:04:10
guys hope you enjoy the rest of the
00:04:12
video with Matt all right so you're a
00:04:14
terrible writer but you have the
00:04:17
self-proclaimed but you have the
00:04:19
confidence that you can put this blog
00:04:21
out into the world and build a business
00:04:23
out of it where does this come from I
00:04:24
was confident in website building and
00:04:26
design so like I could open up notepad
00:04:29
and build a website in pure HTML and I
00:04:31
you know I did graphic design I was you
00:04:33
know as a kid I drew a lot so like I had
00:04:35
that I could make something look like a
00:04:38
legit website if you read it it was
00:04:41
really bad like really really bad there
00:04:43
was no periods nothing no commas like it
00:04:45
was just poorly written from someone who
00:04:47
like knows how to talk right but doesn't
00:04:49
know how to stop it's kind of like
00:04:50
written by a third grader but visually
00:04:52
yeah I can make it look great and I knew
00:04:54
how to get it online you know let's talk
00:04:56
about monetization you you've built this
00:04:58
blog now you need to mon it how do you
00:05:00
make your first dollar made my first
00:05:02
dollar with AdSense my goal was to get
00:05:04
traffic to get eyeballs on the site so
00:05:05
that I can make money from AdSense it
00:05:07
was the easiest thing I could do going
00:05:09
forward I moved away from AdSense cuz I
00:05:11
didn't like the way ads looked they were
00:05:14
irrelevant to my content and I took that
00:05:16
off and focused 100% on affiliate
00:05:19
marketing for many many years in fact
00:05:21
that was the only way I made money
00:05:23
probably up until I started to develop
00:05:27
products the first product I created was
00:05:30
a PDF that I sold at first for 50 bucks
00:05:33
no one bought it then I dropped it to 40
00:05:35
bucks no one bought that 30 bucks some
00:05:38
people bought it 29 more people bought
00:05:40
it 24 a lot of people bought it and I
00:05:42
was like okay I found the price point it
00:05:44
took me years the next product I created
00:05:47
was the pool care handbook which did a
00:05:49
lot better I had learned everything from
00:05:51
the first one it was much bigger and I
00:05:53
added courses to them so then it became
00:05:55
like a video course and ebook
00:05:57
combination and then I actually printed
00:05:59
our book and that's been the majority of
00:06:02
like how we make money is through the
00:06:04
course material and the and the books
00:06:07
yeah so you're building this thing
00:06:08
you're making money how do you grow it
00:06:10
how do you grow into a business that's
00:06:12
making a million a year it's the same
00:06:14
exact thing I've been doing since day
00:06:16
one it's just content put out as much
00:06:18
content as I possibly can create we
00:06:20
start with the video the long form video
00:06:22
The Script we take that we re-record
00:06:25
little bits for short form so I do one
00:06:27
long form video a week three three short
00:06:30
form videos a week on YouTube Instagram
00:06:33
Tik Tok Pinterest Twitter LinkedIn
00:06:36
anybody that will take a short form
00:06:37
video basically and then we take those
00:06:39
scripts and format them and turn them
00:06:40
into blog posts that rank on Google
00:06:43
anybody that comes to us from there
00:06:44
hopefully signs up for email list and
00:06:46
then we have an entire email newsletter
00:06:48
where we send two to three emails a week
00:06:49
to those people and we run ads as well
00:06:52
which helps supplement all of that but
00:06:55
the same video that dominates every
00:06:57
single year it's a PowerPoint there was
00:06:59
no script I just you know developed this
00:07:01
like here's what I how I think about
00:07:03
pool care from start to finish we can't
00:07:05
beat it what that tells me is doesn't
00:07:06
matter how good your video is it just
00:07:08
matters if the content is good yeah yeah
00:07:11
so you built a business around pools
00:07:14
yeah no offense it's a bit of a boring
00:07:16
thing you wouldn't think there'd be a
00:07:16
business there tell me about tell me
00:07:18
about building a business in a boring
00:07:19
Niche and why you did it because no one
00:07:22
wants to get good at taking care of
00:07:24
their pool or skimming a pool it's like
00:07:25
oh I'm the absolute expert at skimming a
00:07:27
pool like no they just want to swim in
00:07:30
the pool so I just want to get them from
00:07:32
all right your pool's disgusting to your
00:07:34
pool's clear and safe in no time that's
00:07:37
my entire goal because again like this
00:07:39
is not a hobby business I can't do an
00:07:42
hourlong podcast where we're just
00:07:44
riffing and bullshitting about pool care
00:07:46
because it's fun to listen to like no
00:07:48
one's going to listen so I have to be
00:07:49
short I have to be Punchy I have to be
00:07:51
entertaining cuz I got to keep your
00:07:52
attention that's the thing I've had to
00:07:54
do this whole time in order for it to
00:07:56
work yeah what are your thoughts for
00:07:57
maybe someone who's watching this video
00:07:59
picking the right Niche picking the
00:08:01
right bus to work on it's always been
00:08:03
based on what I am interested in so I
00:08:06
have this like practice that someone
00:08:08
gave me where was like walk around your
00:08:09
house and just start writing down things
00:08:11
in your room and then you can find a
00:08:13
niche that way it's like if you just
00:08:15
walk around this room there's so many
00:08:16
things that I could write down and just
00:08:17
be like oh wow yeah I guess I am
00:08:19
interested in that I wonder if people
00:08:21
are talking about that cuz I like that
00:08:22
thing and I would say pick something
00:08:25
that you know and that you least
00:08:28
interested in because when the going
00:08:30
gets tough when it's hard to like create
00:08:32
content at least you like the topic a
00:08:35
little bit like just even just a little
00:08:37
bit cuz otherwise you're going be like
00:08:38
why am I doing this what's the point of
00:08:40
this yeah all right let's talk about
00:08:42
tools and software what runs your
00:08:44
business Asana it's my favorite
00:08:46
everything's in it everything when I
00:08:48
have to take out the trash when I have
00:08:49
to pay my credit cards everything for
00:08:51
swim University it's all in AA all of it
00:08:54
the other one is is Google Drive all of
00:08:55
our files are all in the cloud so that
00:08:57
everyone has access to them obviously
00:08:59
WordPress huge tool for us we use
00:09:01
semrush for SEO we use rank math as a
00:09:03
plugin we use lasso for our affiliate
00:09:06
links we use chat GPT as a business
00:09:09
partner I talk to it like a human and
00:09:11
ask it questions to help make decisions
00:09:13
on things that I don't think about it's
00:09:15
really good at that it's really good to
00:09:17
just talk to yeah I'm not lonely and for
00:09:20
email list we are on clavio or clavio
00:09:24
cloo the best it is the best you run
00:09:26
this business it's a family business you
00:09:28
can tell me a little bit more about that
00:09:30
yeah there was a a moment where I was
00:09:32
working with Steph my wife thinking
00:09:34
about hiring more and more people but I
00:09:36
was like let me see if my brother wants
00:09:38
to do it he was like yeah I don't want
00:09:39
to do that I was like oh okay cool um
00:09:42
you're hired and so I thought let me use
00:09:45
this business that I have this asset to
00:09:48
take care of everybody so my wife she
00:09:51
writes long form scripts for YouTube She
00:09:54
also writes all of the short form
00:09:56
content she also edits and lishes the
00:09:59
long form content on YouTube my brother
00:10:02
does short form edits and he does all of
00:10:05
our customer service and then I do
00:10:08
literally everything else so I read the
00:10:10
scripts and into into camera do email
00:10:13
marketing podcasts I do articles so all
00:10:16
the stuff with the website any technical
00:10:18
things that need to be taken care of any
00:10:20
admin things that need to be taken care
00:10:21
of pretty much yeah fill in all the gaps
00:10:23
of like running a business I do all of
00:10:25
it and we all get paid the same so that
00:10:28
nobody feels super interior over I don't
00:10:30
feel like a boss no one feels like a
00:10:31
boss I don't you know need to make more
00:10:33
than everybody else just because I own
00:10:34
the company I want everyone to be taken
00:10:36
care of that's the point it's kind of a
00:10:38
rising tide lifts all boats scenario
00:10:40
yeah all right well let's talk about
00:10:42
shiny object syndrome you you started a
00:10:44
lot of things and you have a lot of cool
00:10:45
side projects tell me a little bit more
00:10:47
about that yeah I started a side
00:10:49
business the first one oh my God I tried
00:10:51
to build a social network for
00:10:53
dogs that was bad that was in 2008 and
00:10:56
it was like to learn code also I started
00:10:59
business called roasty coffee which was
00:11:01
a basically taking the Su diversity
00:11:02
Playbook and thinking to myself okay it
00:11:04
took me all these years to get where I
00:11:06
am because it was all trial and error
00:11:08
now that I know everything can I do it
00:11:10
in like half the time or or faster it
00:11:12
got pretty big I was getting like
00:11:14
100,000 uniques a month by the end of it
00:11:17
took two years to get there and end up
00:11:18
selling that business which then took
00:11:20
off and then I have money lab which is a
00:11:25
where I get to talk about this kind of
00:11:26
stuff which is still kind of going it's
00:11:28
mainly just a podcast now more for
00:11:30
documentation and then I have Brew Cab
00:11:32
in which it's something I'm so
00:11:34
interested in and so passionate about
00:11:35
that I don't want to turn it into a
00:11:38
business and ruin my love of it if that
00:11:41
makes sense so I need to have something
00:11:43
for me the thing that I'm really
00:11:45
actually passionate about should just be
00:11:46
kind of my thing for me as soon as you
00:11:48
turn it into a business as soon as uh
00:11:50
the financials bleed in starts to become
00:11:52
a little bit that solay it a little bit
00:11:54
yeah all right let's talk about day in
00:11:56
the life we are out here in the
00:11:57
beautiful summer of Denver col that's
00:11:59
right what does the day in the life look
00:12:00
like for you I get up at like 7 to 8:
00:12:03
and stay in bed until 9:00 watching Tik
00:12:06
toks uh if I'm being super honest then I
00:12:09
get up and make breakfast every morning
00:12:11
a breakfast head coffee coffee head as
00:12:13
well and then I get to work around 10 11
00:12:16
and I'm usually done by like 5 or 600
00:12:19
depending on if I have anything to watch
00:12:20
at night or do anything at night
00:12:22
sometimes I'll come out here into the
00:12:23
brewery which is behind you do some work
00:12:25
there any sort of like soft work that
00:12:27
doesn't require me being on a computer
00:12:28
yeah I don't work weekends so I try not
00:12:30
to at least unless I'm super pumped
00:12:32
about an idea but otherwise yeah it's it
00:12:35
yeah Co kind of 9 to five a little bit
00:12:37
what have been any challenges or
00:12:39
struggles you've had while building this
00:12:41
business oh just the slowness I think of
00:12:45
it it doesn't want to Skyrocket it's
00:12:47
just like a huge Boulder that I've been
00:12:49
slowly pushing up a mountain for 20
00:12:51
years or almost 20 years and I feel like
00:12:53
I always want to push really hard on it
00:12:56
I always want to like get really
00:12:57
aggressive with it and every time I I
00:12:59
end up like burning myself out and then
00:13:01
having to like basically go okay this
00:13:03
business just needs what it needs and it
00:13:05
does what it does and I've struggled
00:13:06
with like making the right decisions you
00:13:08
know and again talk to chat gpts
00:13:11
sometimes come out here talk to myself
00:13:12
sometimes all right final question that
00:13:14
we ask to all of our Founders is if you
00:13:17
could sit on the shoulder of Matt when
00:13:19
he was just getting started out what
00:13:20
advice would you give to him what advice
00:13:22
would you give to Founders just getting
00:13:23
started out I definitely know what I
00:13:25
would say to myself keep making content
00:13:27
just keep making content get better
00:13:29
writing keep making videos cuz I keep
00:13:31
stopping I keep shifting and I keep
00:13:34
thinking oh this will solve the problem
00:13:35
or this will do this will be better but
00:13:37
no every time I make content whether
00:13:40
that's a blog post or a video or a short
00:13:42
form or an
00:13:44
email business moves business is good
00:13:47
when I don't that's when it suffers
00:13:49
because that is the entire business
00:13:50
model it is a Content business and
00:13:52
there's just a lot of times I don't want
00:13:53
to write about pools or I don't want to
00:13:54
talk about pools but that is the
00:13:56
business that is what I have to do that
00:13:57
is my job y so as far as what I would
00:13:59
tell other people to do think about
00:14:01
lifestyle over business I don't think
00:14:03
about money as the outcome cuz it's like
00:14:06
there's a million things I could have
00:14:07
done to make way more money than I'm
00:14:08
making now and that would have been like
00:14:10
oh I would have had a team of people and
00:14:12
it would have been a nightmare to manage
00:14:14
and I would have hated my life so I
00:14:16
constantly think about whether or not
00:14:18
the decision I'm about to make will have
00:14:20
a negative effect on just my the life
00:14:23
that I want which is essentially super
00:14:25
freaking easy yeah I love it yeah thanks
00:14:28
for having no thank you for coming
00:14:30
awesome follow this advice and you will
00:14:32
have a multi-million dollar pool
00:14:33
cleaning content company good luck hey
00:14:36
guys I really hope Matt's story inspires
00:14:38
you and maybe motivates you to start
00:14:40
your own thing but if you're feeling a
00:14:42
bit lost and not sure where to start go
00:14:45
click that first link in the description
00:14:46
we're hosting a free workshop for all of
00:14:49
our subscribers where I will share how I
00:14:51
built a million-dollar business on Just
00:14:53
2 hours of deep work every day we'll
00:14:55
cover exactly how I found the idea how I
00:14:58
executed on on it and how I was able to
00:15:00
quit my job just a few months after
00:15:02
starting it just head to the first link
00:15:04
in the description to save your seat
00:15:06
hope to see you guys in there much love
00:15:08
and I'll see you in the next video peace
00:15:13
[Music]
