My *Honest* Advice For Small YouTube Channels in 2024

00:11:03
https://www.youtube.com/watch?v=jot8FVJja8s

Sintesi

TLDRThe video provides practical advice for individuals looking to start a YouTube channel, stressing that initial views and subscribers shouldn't deter creators. Initial videos often go unnoticed, and it's vital to remain consistent despite this. The speaker advises learners to let go of seeking perfection early on, highlighting that most established creators started with flawed, simplistic content. Building a channel is fundamentally about developing a resilient mindset, where doubts about viewership are dismissed, and focus remains on continuing to upload content regularly. This persistence eventually leads to success, often beginning with a single video gaining traction. Emphasizing audio over video quality, the speaker also points out that creators must learn to delegitimize the chase for perfection and expensive equipment early. Further, burnout can be avoided by eventually building a supportive team to handle various aspects of production. The video concludes with encouragement to take risks, as the internet rewards scalability and reach.

Punti di forza

  • 💡 YouTube success is more about consistency and perseverance than instant views.
  • 🧠 Letting go of initial doubts is crucial for starting a YouTube channel.
  • ⬆️ Consistent uploading builds momentum over time.
  • 🔍 Early videos often go unnoticed, so focus on learning and improving.
  • 🎥 Starting with simple equipment is adequate; prioritize content.
  • 🗣️ Audio clarity is more important than video perfection.
  • 🤝 Building a team can help mitigate burnout and improve efficiency.
  • 🔀 Algorithms may favor new creators by testing their content with a fresh audience.
  • ✨ Your content and passion are what ultimately engage viewers.
  • 🔔 Subscriber numbers shouldn't define success initially.

Linea temporale

  • 00:00:00 - 00:05:00

    The speaker encourages viewers to start a YouTube channel by overcoming doubts and worries about being unnoticed initially. They highlight that it's normal for new creators to have zero views and emphasize the importance of not caring about immediate success but rather focusing on consistency and patience. They share personal experiences of having no audience initially and suggest that real success comes from sustained effort over time. They stress that one viral video can change everything, but it requires consistent uploads without focusing on view counts at the start.

  • 00:05:00 - 00:11:03

    The speaker advises not to worry about video perfection initially, using examples like Mr Beast's first video. They suggest focusing on audio quality over video now and stress that conveying valuable content is crucial. It's important to maintain a mindset focused on delivering value, as quality will improve with experience. They discuss the importance of building a team to avoid burnout, mentioning their own team that helps with various tasks like scripting and editing. They invite viewers to consider their service if they're serious about their YouTube journey but reassures they must take the initiative and suppress what others think.

Mappa mentale

Video Domande e Risposte

  • Why shouldn't I worry about views initially on YouTube?

    Because initial videos often get little to no views; the focus should be on gaining experience, consistency, and learning from each video.

  • How important is consistency in growing a YouTube channel?

    Consistency is key; regularly uploading content helps build momentum and signals to both the audience and the platform that you are committed.

  • Why is perfection not necessary for the first few videos?

    Initial videos are meant to help you learn and improve over time; focusing too much on perfection can prevent you from actually uploading content.

  • Should I invest in expensive equipment at the start?

    No, starting with simple tools like a smartphone is sufficient; focus more on content and information rather than expensive gear.

  • What role does the algorithm play for new YouTubers?

    Algorithms might give new channels an initial push to see where they fit, thus being new can be advantageous.

  • How do subscriber counts relate to overall success?

    Subscriber counts can be misleading as success is more about views, engagement, and content quality than mere numbers.

  • How can burnout be avoided in content creation?

    Building a team to help with various tasks such as scripting, editing, and video production can prevent burnout and increase productivity.

  • What should the mindset be when starting a YouTube channel?

    The focus should be on progression and overcoming fear of failure, knowing that initial success is rare but persistence pays off.

  • Does the quality of video matter more than audio?

    Audio quality is more crucial than video quality; poor sound often makes viewers click away.

  • What is the advantage of having no subscribers initially?

    New accounts might receive a slight algorithmic boost, and there's freedom in starting fresh without expectations or previous audience baggage.

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Scorrimento automatico:
  • 00:00:00
    so you're thinking about starting a
  • 00:00:01
    YouTube channel right the fact that
  • 00:00:02
    you're here watching this with no videos
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    uploaded and no Channel Insight says
  • 00:00:06
    you're stuck you're struggling with
  • 00:00:08
    something and that's totally normal but
  • 00:00:10
    don't worry I've been on YouTube long
  • 00:00:12
    enough to know exactly how to help you
  • 00:00:14
    so let's not waste any more time and get
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    right to it here's the big idea you're
  • 00:00:18
    going to think I'm crazy but YouTube is
  • 00:00:20
    actually all about not caring I know
  • 00:00:23
    that sounds totally counterintuitive but
  • 00:00:25
    hear me out when you're starting a
  • 00:00:26
    channel your brain is full of doubts
  • 00:00:28
    right like what if nobody watches or
  • 00:00:30
    what if this is just all a giant waste
  • 00:00:32
    of money those thoughts they are poison
  • 00:00:35
    and that's where not caring comes in you
  • 00:00:37
    have to brush those thoughts aside like
  • 00:00:39
    they're just junk mayale dismiss them as
  • 00:00:41
    useless fears because honestly why worry
  • 00:00:43
    about whether you'll get used when the
  • 00:00:45
    truth is you won't get views yeah that's
  • 00:00:48
    the hard truth you have to face most
  • 00:00:50
    creators myself included got no views on
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    her first videos especially when you're
  • 00:00:54
    new and figuring it all out here's what
  • 00:00:56
    it's going to look like you will upload
  • 00:00:58
    your first video and for few days it's
  • 00:01:00
    going to sit there totally ignored then
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    you upload a second one and maybe that
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    one just sits there too that's how it
  • 00:01:06
    goes when you're new it takes time to
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    get momentum and there is just no
  • 00:01:10
    shortcut around it when I started my
  • 00:01:12
    tech Channel I had zero audience no
  • 00:01:14
    magical trick to bring people in I knew
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    a bit about YouTube sure but that only
  • 00:01:18
    got me a few views here and there not
  • 00:01:20
    enough to blow things up right away it
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    took quite a few videos before things
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    even began to roll so you have to be
  • 00:01:26
    ready for that the odds of getting big
  • 00:01:28
    off a single video are almost zero
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    you've got to be consistent upload
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    regularly even when no one's watching
  • 00:01:35
    consistency and Patience are literally
  • 00:01:38
    the keys here and For the Love of All
  • 00:01:40
    Things YouTube stop measuring your
  • 00:01:42
    success by views in the beginning it's
  • 00:01:45
    honestly the wrong way to look at it
  • 00:01:47
    measure your success by how long you've
  • 00:01:49
    been at it I've been a YouTuber for over
  • 00:01:51
    12 years now and my first videos they
  • 00:01:53
    were about card tricks the journey is
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    long and those views will come if you
  • 00:01:58
    stick around all you need is one video
  • 00:02:00
    just one that pops off and starts the
  • 00:02:02
    momentum here's the catch you never know
  • 00:02:05
    when that will happen could be the first
  • 00:02:06
    one could be the 50th like when we
  • 00:02:08
    started our AI Channel AI Master we
  • 00:02:11
    weren't expecting our first video to
  • 00:02:13
    blow up but it did and now we're sitting
  • 00:02:15
    over 880,000 subs earn us well let's
  • 00:02:18
    just say a nice income every month that
  • 00:02:20
    one video gave us the push we needed but
  • 00:02:22
    it wasn't guaranteed and it took a lot
  • 00:02:25
    of work to keep that momentum going now
  • 00:02:27
    I know you're probably worried about
  • 00:02:29
    making that first video Perfect totally
  • 00:02:32
    understandable you want to make a good
  • 00:02:34
    impression but here's the reality check
  • 00:02:36
    let go of perfection for your first
  • 00:02:38
    video just let it go look at Mr B's
  • 00:02:41
    first video nothing fancy same with mine
  • 00:02:44
    those early videos of mine are far from
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    perfect but they are the necessary
  • 00:02:48
    Stepping Stones quality improves over
  • 00:02:51
    time with practice and experience if you
  • 00:02:53
    keep stressing about getting it perfect
  • 00:02:55
    from day one you will never actually hit
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    upload just make the video put put it
  • 00:03:00
    out there and keep improving as you go
  • 00:03:02
    what we're really talking about here
  • 00:03:04
    isn't even the quality of your videos
  • 00:03:06
    it's your mindset it's that fear you
  • 00:03:09
    have of starting with no subscribers
  • 00:03:11
    here's the thing even if you uploaded
  • 00:03:13
    your worst video to someone else's
  • 00:03:15
    popular Channel people would still ask
  • 00:03:17
    who you are when opening the video they
  • 00:03:20
    don't know you yet same idea with your
  • 00:03:22
    new channel no one knows you yet and
  • 00:03:24
    that's normal you have to build that
  • 00:03:26
    reputation and this whole thing about
  • 00:03:28
    need and subscribers forget it
  • 00:03:30
    subscribers are nice but they're not
  • 00:03:32
    everything look at our Tech channel has
  • 00:03:34
    over 100,000 Subs but the actual number
  • 00:03:37
    of return viewers is around 520,000 same
  • 00:03:41
    deal with our AI Channel people watch
  • 00:03:44
    without subscribing and sometimes they
  • 00:03:46
    subscribe without watching subscriber
  • 00:03:48
    count doesn't automatically mean success
  • 00:03:50
    it's more of a Tracker of how long
  • 00:03:52
    you've been putting in the work every
  • 00:03:54
    100 views you get that's like on average
  • 00:03:57
    one new subscriber so if you're aiming
  • 00:03:59
    for that magic number the first th000
  • 00:04:01
    Subs you are aiming for around 100,000
  • 00:04:04
    views but here's where it gets
  • 00:04:06
    interesting it's not your current Subs
  • 00:04:08
    that will push this number up it's that
  • 00:04:09
    first wave of viewers who discover your
  • 00:04:12
    video that really matters this kind of
  • 00:04:14
    Discovery usually happens naturally on
  • 00:04:16
    the big platforms like YouTube Instagram
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    Tik Tok they're designed to push content
  • 00:04:21
    out to random folks and see who bites
  • 00:04:23
    but most other social networks were not
  • 00:04:26
    built with that same discoverability in
  • 00:04:28
    mind when you post something the
  • 00:04:30
    algorithm doesn't care if you are
  • 00:04:32
    complete newbie it well tests your video
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    out with random users if people Vibe
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    with it we are talking likes comments
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    views then boom the platform shows it to
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    even more people and guess what being
  • 00:04:43
    new and having Zero Subs can actually
  • 00:04:45
    play in your favor believe it or not
  • 00:04:48
    some creators would love to start fresh
  • 00:04:50
    because new accounts often get a little
  • 00:04:52
    push from the platform as it tries to
  • 00:04:54
    figure out where you fit in plus there's
  • 00:04:57
    no baggage from all followers who've
  • 00:04:59
    moved on over time even loyal fans can
  • 00:05:01
    lose interest what people were excited
  • 00:05:03
    about a year ago might not be on their
  • 00:05:05
    radar today so you end up with
  • 00:05:07
    subscribers who just don't click on your
  • 00:05:09
    stuff anymore and those ghost followers
  • 00:05:11
    are actually making it harder for your
  • 00:05:13
    new videos to gain traction because the
  • 00:05:15
    algorithm sees that your own audience
  • 00:05:17
    isn't engaging and assumes the video
  • 00:05:19
    might not be worth showing around so
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    yeah sometimes being a newbie does pay
  • 00:05:23
    off so let go of the subscriber count
  • 00:05:26
    and while you're added let go of
  • 00:05:28
    stressing over video quality do you
  • 00:05:30
    really think anyone's going to bounce
  • 00:05:31
    just because your video looks like it
  • 00:05:33
    was shot on the potato yes I'm sitting
  • 00:05:34
    here with two Sony cameras a solid Li in
  • 00:05:37
    setup a nice microphone and a few other
  • 00:05:39
    trinkets that if I switch to an older
  • 00:05:42
    camera or made this video look less
  • 00:05:43
    polished will you click off I know you
  • 00:05:45
    wouldn't and you know it too the truth
  • 00:05:48
    is most people are watching your video
  • 00:05:50
    on their tiny phone screens for them
  • 00:05:52
    there is practically zero difference
  • 00:05:54
    between 4K and 720 so stop getting cut
  • 00:05:58
    up and buying soft boxes fancy cameras
  • 00:06:01
    and mountain of gear just grab your
  • 00:06:03
    phone and start filming what really
  • 00:06:06
    matters to viewers is the information
  • 00:06:07
    you're giv them now audio quality that's
  • 00:06:10
    something that makes a difference bad
  • 00:06:11
    sound yeah that's one of the things that
  • 00:06:13
    will make people click away so focus on
  • 00:06:16
    making sure your audio is clear next
  • 00:06:19
    give people something that feels worth
  • 00:06:21
    their time if someone chooses to watch
  • 00:06:23
    your video make sure they don't walk
  • 00:06:25
    away thinking well that was a waste of
  • 00:06:27
    time give enough value to to make them
  • 00:06:30
    feel like their time was well spent
  • 00:06:32
    that's how you earn loyalty from your
  • 00:06:34
    viewers is it tough to nail this right
  • 00:06:36
    out of the gate absolutely it's going to
  • 00:06:38
    take some practice if one video doesn't
  • 00:06:40
    pop make another and another and another
  • 00:06:43
    but that brings us to a real issue
  • 00:06:45
    burnout you don't want that trust me the
  • 00:06:47
    best way I found to avoid burning out is
  • 00:06:49
    by building a team when you have a crew
  • 00:06:52
    that can step in and help it's a game
  • 00:06:54
    changer my tech Channel my AI Channel
  • 00:06:56
    even the channels of our clients they
  • 00:06:58
    are successful because of the teams
  • 00:07:00
    behind them behind every video there is
  • 00:07:02
    a creative director script writer host
  • 00:07:05
    cameraman and an editor trying to do it
  • 00:07:07
    all solo can be risky and exhausting if
  • 00:07:10
    you're serious about making this channel
  • 00:07:12
    work get yourself a team my team for
  • 00:07:14
    example can help you with your channel
  • 00:07:16
    we do all the research so if you're
  • 00:07:18
    struggling with ideas we got you we help
  • 00:07:21
    create an optimize and efficient content
  • 00:07:23
    plan that will make it much easier for
  • 00:07:26
    you to pump out content and scripting we
  • 00:07:28
    do that too with with us your videos
  • 00:07:30
    will not be boring anymore we write
  • 00:07:32
    scripts for high retention and if you
  • 00:07:34
    film videos at home our director will
  • 00:07:37
    help you set up a home studio lights
  • 00:07:39
    camera background everything we can also
  • 00:07:42
    edit the videos for you and even publish
  • 00:07:44
    them with thumbnails that get clicks and
  • 00:07:46
    SEO that ensures that right people get
  • 00:07:49
    to see your video with us you only have
  • 00:07:51
    to sit in front of the camera and talk
  • 00:07:54
    while we take care of the rest and if
  • 00:07:56
    you don't want to show your face fine we
  • 00:07:59
    work with faist channels too and they
  • 00:08:01
    are showing great results I will leave a
  • 00:08:04
    link in the description to Quick
  • 00:08:05
    questionnaire fill it out get in touch
  • 00:08:08
    and maybe we'll be the team that helps
  • 00:08:09
    you get there so what's stopping you now
  • 00:08:12
    worried about what people might think
  • 00:08:13
    let me tell you a secret no one actually
  • 00:08:16
    cares at least not until you get big
  • 00:08:19
    when I started my first channel I was
  • 00:08:20
    worried too thinking everyone was
  • 00:08:22
    watching and judging but here's the
  • 00:08:24
    truth days went by then weeks then
  • 00:08:26
    months and nobody said a thing I was
  • 00:08:29
    posting video after video and it was
  • 00:08:32
    radio silence but the second I hit the
  • 00:08:34
    first big moment suddenly the DM started
  • 00:08:37
    rolling in friends from scho were
  • 00:08:39
    reaching out and words spread fast some
  • 00:08:41
    people were supportive genuinely happy
  • 00:08:43
    for me and others well let's just say
  • 00:08:45
    they had questions why is he making
  • 00:08:48
    these silly videos instead of focusing
  • 00:08:50
    on real stuff since we're kids Society
  • 00:08:53
    has this way of teaching us to stay
  • 00:08:55
    quiet to play small you are too young
  • 00:08:58
    what do you know or I will care what you
  • 00:09:00
    think when you're the boss all that
  • 00:09:02
    nonsense but being a YouTuber is about
  • 00:09:04
    pushing back against all that you've got
  • 00:09:06
    to believe that your voice does matter
  • 00:09:08
    that your opinions and ideas are worth
  • 00:09:11
    sharing with the world look anyone
  • 00:09:13
    stalking shels and Tech ale at Walmart
  • 00:09:15
    can review a phone list its price list
  • 00:09:17
    its specs throw it on YouTube and start
  • 00:09:19
    raging abuse maybe even some cash let's
  • 00:09:22
    be real for a sec most of them aren't
  • 00:09:24
    working there because they're hardcore
  • 00:09:26
    Tech enthusiasts or always dreamed of
  • 00:09:29
    sell phones they just ended up there a
  • 00:09:31
    lot of people are in jobs that doesn't
  • 00:09:33
    tap into their real potential or passion
  • 00:09:36
    they are clocking in clocking out and
  • 00:09:38
    wondering if there is something more and
  • 00:09:40
    that's why you need to put yourself out
  • 00:09:42
    there start sharing what you know what
  • 00:09:44
    you think and what you love because if
  • 00:09:46
    you're passionate about it someone else
  • 00:09:48
    out there will be too now think about a
  • 00:09:50
    doctor or a teacher they're not earning
  • 00:09:53
    Millions not because their work is
  • 00:09:55
    invaluable because those careers don't
  • 00:09:57
    scale easily a doctor can treat
  • 00:10:00
    thousands of patients at once and a
  • 00:10:01
    teacher can only teach one class at a
  • 00:10:04
    time sure they could take on some extra
  • 00:10:06
    work like tutoring or Consulting but
  • 00:10:08
    that's about as far as it chaos now if
  • 00:10:11
    that same teacher starts making videos
  • 00:10:13
    on math certainly they can reach
  • 00:10:15
    thousands the millions and that's the
  • 00:10:17
    beauty of the internet it rewards reach
  • 00:10:20
    it loves scalability so if you're
  • 00:10:22
    hesitating doubting yourself here's what
  • 00:10:24
    I want you to remember even if you can't
  • 00:10:26
    fully trust yourself just yet lean on
  • 00:10:28
    the fact that I I believe in you that's
  • 00:10:30
    all you need to take the first step
  • 00:10:32
    here's what you should do right now stop
  • 00:10:34
    caring about all the doubts and worries
  • 00:10:36
    just let it go you have to learn The Art
  • 00:10:39
    of Letting Go starting a channel is a
  • 00:10:40
    leap of faith and you only need enough
  • 00:10:42
    strength to take the first step because
  • 00:10:44
    if you do means you've got what it takes
  • 00:10:46
    to keep going to upload regularly and to
  • 00:10:49
    get better and if you run into booms
  • 00:10:51
    along the way hit that link in the
  • 00:10:53
    description and let us know we'll help
  • 00:10:55
    you out thanks for watching and I'll see
  • 00:10:57
    you next time
Tag
  • YouTube
  • Channel Growth
  • Content Creation
  • Consistency
  • Mindset
  • Audience Building
  • Video Quality
  • Algorithm
  • Burnout
  • Teamwork