00:00:00
you've mentioned a couple of times
00:00:01
you've sort of compared America
00:00:03
specifically to other countries to
00:00:05
France to Japan what is uniquely
00:00:09
happening in America is it Food and
00:00:12
Drugs and the quality of the municipal
00:00:14
water or is it something else what's the
00:00:17
comparison between Europe and Europe's
00:00:19
food and better environment and vome and
00:00:21
air quality and environmental toxins
00:00:23
versus everyone else yeah so so what are
00:00:26
the components of metabolic Health it's
00:00:27
multifactorial 100% but food is really
00:00:30
important food we 3D print our cells and
00:00:33
3D print our bodies out of food so
00:00:35
you've got to start with food and what
00:00:39
is happening to our food we have a much
00:00:41
higher percentage consumption of
00:00:43
ultrapress food in America as a starter
00:00:46
than Europe and Japan and every other
00:00:47
developed country we're at 70% for kids
00:00:50
and again like and you have folks on
00:00:52
that I really respect come on oh let's
00:00:54
not demonize any particular food and
00:00:56
sure you can get into Nuance but I go
00:00:59
back to what is processed food Ultra
00:01:01
processed food is addiction instruments
00:01:04
created by the cigarette industry we all
00:01:05
have to just understand that so if we're
00:01:07
going to talk about facts let's just
00:01:09
understand that the cigarette industry
00:01:11
was the largest food producer in the
00:01:13
1990s can you create that lineage for me
00:01:15
tell so in the 1980s Philip Morris and
00:01:18
RJ Reynolds were two of the 10 most
00:01:20
valuable companies in the world
00:01:22
cigarette addiction dopamine is really
00:01:23
good business so it wasn't Google and
00:01:25
Microsoft in the 80s of the cigarette
00:01:27
companies so the Surgeon General way too
00:01:29
late had some courage and said cigarette
00:01:31
smoking is bad for the first time in the
00:01:32
1980s so they had the largest cash piles
00:01:36
in human history the history of
00:01:37
capitalism they had high balance sheets
00:01:39
High cash piles and as they saw the
00:01:40
writing on the wall that cigarettes were
00:01:42
declining they started strategically
00:01:44
buying food companies so they the
00:01:46
biggest m&a deals in the 1980s the three
00:01:48
biggest m&a deals when you know the
00:01:50
1980s Wall Street kind of all this m&a
00:01:52
activity the three biggest deals in
00:01:54
human history up until 1990 were
00:01:56
cigarette companies buying food
00:01:57
companies it was uh RJ Reynolds buying
00:02:00
Nabisco and then CRA uh excuse me uh
00:02:02
Philip Morris bought craft and US Foods
00:02:05
which was a bit conglomerate just for
00:02:07
the people who aren't so business pilled
00:02:09
uh what's Downstream from some of those
00:02:11
big companies more brands that people
00:02:12
might actually recognize almost every
00:02:14
single brand that we know has has
00:02:17
disaggregated from US Foods which is
00:02:19
like every brand we you know you've got
00:02:20
those viral charts where it shows like
00:02:22
four companies disy is one of those
00:02:23
Disney Disney owns every show that you
00:02:26
watch yeah yeah so there's these viral
00:02:28
charts going around where it's like five
00:02:29
companies and like it's like thousands
00:02:31
of sub Brands this is those brand those
00:02:34
three companies so they they were all
00:02:36
owned and and and and in the 1990s by
00:02:39
cigarette companies and RJ riddles and
00:02:41
Philip Morris were the two largest food
00:02:43
producers in the world so this wasn't
00:02:45
like some you know you talk about don't
00:02:47
demonize food I'm absolutely demonizing
00:02:49
Ultra processed food these this food was
00:02:52
created by the cigarette industry
00:02:53
literally and what happened when the
00:02:56
cigarette industry bought these food
00:02:57
companies they shifted their scientists
00:02:59
from the cigarette Department the food
00:03:00
department and when I say weaponized I'm
00:03:03
not being conspiratorial and I'm not
00:03:04
being hyperbolic they put the world's
00:03:07
highest paid scientists that they had
00:03:10
employed at their companies and asked
00:03:12
how do we make this food more addictive
00:03:14
they're not trying to kill people right
00:03:16
they're probably going home and thinking
00:03:17
they're doing good things they're making
00:03:18
palatable great food they're creating
00:03:20
cheaper calories for lower income
00:03:22
Americans they're providing Joy right
00:03:24
they're making dunkaroos and all these
00:03:26
all these fun things and cereal that's
00:03:27
really fun so so so so again the
00:03:30
plausible deniability but that's what
00:03:32
they did they weren't trying to make
00:03:33
things healthy and then they what were
00:03:35
they good at the cigarette companies
00:03:36
they were good at the addiction so they
00:03:37
did that and then they were good at
00:03:40
lobbying the 1980s was way too late for
00:03:42
the you know Surgeon General to come out
00:03:43
they they delayed that 20 years so they
00:03:45
used the same Playbook that they're
00:03:46
still using today they bought off the
00:03:48
USDA and created the food pyramid the
00:03:50
food pyramid was the deadliest document
00:03:52
I believe in American history the thing
00:03:54
in 1992 that said that we should have
00:03:56
carbs and basically processed food and
00:03:58
sugar at the B the pyramid and that meat
00:04:01
was kind of this Niche thing and fruits
00:04:02
and vegetables up here was it was carbs
00:04:04
and processed food and my parents and
00:04:06
all the parents in the 90s growing
00:04:08
raising kids thought they were doing
00:04:09
good things for getting their kids you
00:04:11
know the crackers and lowfat crap what's
00:04:14
the truth behind the story of how that
00:04:16
food pyramid was created who did it why
00:04:19
it happened the cigarette industry
00:04:21
funded research at Harvard from this
00:04:23
sugar research Council they created the
00:04:26
sugar research Council and the sugar
00:04:28
research Council they didn't even hi the
00:04:30
name sounds like gay research now it's
00:04:32
like now it's like at least they hide it
00:04:34
a little bit it's like the you know
00:04:35
Health Nutrition Freedom Council now it
00:04:37
was the sugar research Council so the
00:04:39
sugar research Council was the chief
00:04:42
donor to the Harvard nutrition
00:04:45
school so the Harvard the chief
00:04:48
nutritionist at Harvard created reports
00:04:51
in the 1980s saying sugar doesn't cause
00:04:55
obesity and is a key important uh part
00:04:58
of a child's energy balance and that
00:05:00
that added sugar is actually a really
00:05:01
good thing so the foundational research
00:05:04
everyone can Google this the
00:05:06
foundational research of the food
00:05:08
pyramid was research from Harvard look
00:05:11
at the report down at the who's funding
00:05:12
it the sugar research Council funded it
00:05:15
so it's like a human centipede of what
00:05:18
goes in and this is not complicated I
00:05:20
mean I worked you know years later for
00:05:21
the food industry but we know that
00:05:24
people what what what higher what higher
00:05:27
level do we have than a report from
00:05:29
Harvard like what higher level do we
00:05:32
have than a report from the I uh excuse
00:05:35
me that from the NIH so this is
00:05:37
something that I was interested to ask
00:05:39
you which is I understand how the system
00:05:42
can be rigged how incentives behind the
00:05:44
scenes about profit motives and so on
00:05:45
and so forth but it it seems very much
00:05:48
that it's not simply the ultr processed
00:05:51
foods very palatable that there is both
00:05:53
a top- down uh swaying of the wind but
00:05:57
there's also a bottomup culture of the
00:05:59
way that people eat Beyond this is
00:06:01
simply very very uh healthy and that's
00:06:04
one of the injections that's one of the
00:06:07
ways that you can bottom up rig the
00:06:09
culture as opposed to just rigging the
00:06:11
system through education mhm right
00:06:14
incorrect
00:06:16
education yeah I get really sad um about
00:06:19
you know thinking people kind of did to
00:06:20
cry American culture and say the
00:06:22
Italians and the French have a better
00:06:23
food culture I mean this is where I
00:06:25
really really try to make a clear point
00:06:28
which is that our culture is is defined
00:06:30
by our policies often and um you know
00:06:33
when we have completely co-opted our you
00:06:36
know dietary guidelines to say Ultra
00:06:38
processed food and sugar and carbs are
00:06:40
really good you know Americans listen to
00:06:42
that and you know in the 1990 right to
00:06:46
2000 you know the 10 years since the
00:06:48
food perid our consumption of carbs as a
00:06:50
percentage of our diet went up 20% so I
00:06:53
think we actually did have a relatively
00:06:55
good culture in America in the 70s ' 80s
00:06:57
like I I joke we'd be healthier if the
00:06:59
cigarette compan went back to making
00:07:00
cigarettes like like like like like I
00:07:02
think we were kind of a threat you look
00:07:04
at like you look at like you know the
00:07:06
videos from the 70s and the 60s like
00:07:07
Americans were good-looking people we
00:07:09
were like we were like really really on
00:07:11
point I think we I think our culture
00:07:13
because everyone was smoking they didn't
00:07:14
have any time to eat I mean I mean I
00:07:16
don't think smoking's great but like you
00:07:18
know there was something better
00:07:19
happening back there we didn't had much
00:07:20
lower rates of cancer like the Surgeon
00:07:23
General report was all I'm not endorsing
00:07:25
smoking but like this we got it all
00:07:27
wrong like the Surgeon General report
00:07:28
came out on smoking to reduce cancer
00:07:31
can't like I tweeted the graph recently
00:07:33
it's like 8X increase per capita in
00:07:36
cancer in the United States it's
00:07:37
exploding it's so hilarious yeah over
00:07:40
the span of about a year I tried pretty
00:07:42
much every green drink that I could
00:07:43
trying to work out which one was best
00:07:45
and I came across ag1 and have stuck
00:07:47
with it for over three years because
00:07:48
it's the best I know that you might be
00:07:50
skeptical about taking anything that
00:07:52
replaces food this isn't supposed to
00:07:54
replace food it's just foundational
00:07:56
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00:07:59
when you don't actually get what you're
00:08:01
supposed to eat in your diet no matter
00:08:03
whether it's because you're stressed
00:08:04
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00:08:05
it's difficult to get everything we need
00:08:07
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00:08:09
and that is why I've used ag1 every
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00:08:13
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slod wisdom that's drink a1.com
00:08:46
slod wisdom you probably enjoyed that
00:08:48
clip with C if you've got all this way
00:08:50
through so why not watch the full thing
00:08:54
just that go on
