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[theme music playing]
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Announcer:
This is your Marketplace.
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You know
what I take in my coffee?
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It's a medium caramel-caramel.
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We're wiring up,
going undercover,
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inside some of Canada's
most popular fast food chains.
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We want to know more
about some of the hottest items
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now available on the menu.
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Halal.
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[Charlsie]
Halal means permissible,
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food that's prepared
according to Islamic guidelines.
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The CFIA requires any product
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that's sold as halal
to be certified.
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But are those regulations
working well enough
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for those who eat halal?
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To find out,
we're asking restaurants
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what they know
about the halal food
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they're selling.
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[Charlsie]
And whether we can really trust
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the certificates
we're being shown.
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But first...
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[energetic music playing]
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...it's no doubt that
halal is gaining in popularity.
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It needs to be halal standards.
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[Charlsie] At this halal Expo,
just outside of Toronto,
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we're taking in
everything halal.
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From meat, to baked goods,
even spices.
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I think that's it,
halal right there.
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The halal food industry
is booming.
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With Canadians spending over
a billion dollars a year
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on halal food products.
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-It's growing.
-Yeah?
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It's growing fast.
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It's growing day by day,
as you know,
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there are half a million
immigrants coming in,
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and most of them
are looking for halal products,
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in particular.
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[Charlsie] Halal certified.
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For meat,
like chicken, beef or lamb,
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to be considered halal,
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the animal must first
be in good health
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and treated humanely.
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Then, a prayer is recited
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before the animal
is slaughtered by a Muslim
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with a swift, deep cut
across the throat,
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done either by hand,
with a knife, or with a machine.
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And that meat
cannot come into contact
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with any non-halal meat,
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including pork,
which is never allowed.
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[hip-hop music playing]
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So over here, you're going in
the Grand Bazaar.
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[Charlsie]
The search for halal food starts
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for Mohamed and Sarah Arfan
some ten years ago,
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when they first moved to Canada
from Dubai.
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So we even, as a couple,
struggled where do we go out
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for food and stuff,
where do we eat, etc.
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So that's when
this idea hit us that
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we should do something
for the community.
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[Charlsie] Now they share
the spots they find
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on their YouTube channel,
IN2SPICES.
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We are once again back
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at the Ridgeway Plaza
in Mississauga.
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[Charlsie]
Thousands of followers
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tune in every week.
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Grilled to perfection.
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[Charlsie] When they dine out,
they have a list of questions
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about the halal food
restaurants are serving.
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So what we're looking for is,
"Is the meat halal?"
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"Can we see the certificate?"
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"Is there
any cross-contamination
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between any non-halal meat
and the halal meat?"
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[Charlsie] If they don't get
the answers they're looking for,
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they don't eat there.
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What's at risk
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if the information you get
is wrong?
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At the end of the day,
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it affects
our faith and our belief.
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So we feel hurt.
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It's like sabotaging your faith.
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[Charlsie]
So, we want to see
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if we can get clear answers
from restaurants.
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And with the help of experts,
we come up with a checklist.
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We're asking,
"Is everything halal?"
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We're visiting KFC,
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Popeyes, Mary Brown's,
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Osmow's, and Boston Pizza.
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[Charlsie]
Visiting two locations of each
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with a colleague who eats halal.
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First up,
is everything on the menu halal?
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Five of the restaurant locations
we visit
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can't give us
a straight answer,
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including this Mary Brown's.
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[Charlsie] But then...
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[Charlsie]
The employee isn't quite clear
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on what halal is.
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It's the same thing
that we go through.
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Is it just the meat
or is it like the cheese product
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or the dairy product?
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Because certain times
they would add gelatin in it,
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and most of us know
that the gelatin
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is coming from a fat source
of a non-halal product
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like a pork or pig.
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So in order for a restaurant
to be entirely halal,
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all the boxes
need to be checked?
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All the boxes
need to be checked.
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[Charlsie] Next up, are any
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of the ten restaurants
we're visiting certified?
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At Popeyes,
we're told they are.
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[Charlsie]
Seems promising at first.
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But then, when we asked
to see the certificate...
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...we're shown a certificate
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for a meat supplier,
not the restaurant.
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And right there,
on the certificate,
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it says
"Not for restaurant's use."
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We're talking today
about transparency
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within the halal industry.
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[Charlsie] As the head of
the halal Monitoring Authority,
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the HMA,
Imam Omar Subedar runs
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one of the most well-known
certifying agencies in Canada.
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We show him
our hidden camera findings.
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That is common, unfortunately.
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That certificate has been issued
to one company,
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but restaurants
are taking the liberty
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to go ahead
and display that
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as if they are certified.
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[Charlsie]
Unless each ingredient
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and meat source
has been checked,
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Subedar says
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"Restaurants should not claim
to be certified."
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I would be very disappointed
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if I was the customer
of that restaurant
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and having to find out
that I am being misled.
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[Charlsie]
But Popeyes isn't the only one.
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Over at this Mary Brown's,
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the certificates are also
for the meat suppliers,
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not the restaurant.
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But then...
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[Charlsie]
...the employee suggests
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the certificate on the wall
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means the HMA
has checked their restaurant.
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Wow, that's tremendously
disingenuous.
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I mean, he's openly admitting
that the chicken is coming
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from somewhere else,
but the end consumer
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is not going to know that
unless they ask, like you did.
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So, yeah,
it's very disappointing.
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Just to be clear,
does your organization
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certify
that Mary Brown's location?
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We certify
no Mary Brown's location,
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not even a single one.
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We have no connection
with Mary Brown's.
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[Charlsie] Six of
the ten restaurant locations
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told us
they were certified,
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when in fact,
none of them are.
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Next up, where do they get
their meat from?
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Over at KFC,
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we're told they get
all their chicken
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from Maple Lodge,
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a major manufacturer
of halal meat.
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But when we asked to see
the certificate,
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it's for another supplier.
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[Charlsie]
Things aren't any clearer
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at another KFC location.
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But once again,
the certificate says otherwise.
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The inconsistency continues
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at this Mary Brown's
in Toronto,
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where we're shown
two certificates for suppliers,
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not the restaurant itself.
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Mary Brown says
that your HMA certificate
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is where
they get their meat from,
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and then they go on to say
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that another certifying agency
is certifying your certificate.
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That makes no sense.
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[Charlsie]
Confused? Consumers are too.
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While the CFIA says
anything that's sold as halal
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has to be certified,
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they don't regulate
who can be a certifier.
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And right now,
there are more than
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a dozen different agencies
in Canada
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and no agreed upon standards
for them to follow.
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With so many certifiers,
are there some concerns
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as far as different bodies
having different regulations,
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different standards?
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Yeah, definitely,
there are concerns.
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The thing is, everyone
is going to approach halal
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with a different lens,
and that does complicate things,
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not only for the industry,
but also for the community.
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One standard
that differs between certifiers
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is whether the meat
is machine or hand-cut.
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It's one of the most important
pieces of information
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for many Muslim consumers,
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but it's a distinction
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that is not required
on the certificate,
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which means
consumers often have to ask.
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Some people are okay
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eating the machine-slaughtered
halal food.
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I would say the gold standard,
let's put it that way,
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of halal is zabiha halal.
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And zabiha halal means...
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[both]... hand-slaughtered.
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[Charlsie]
So, can the restaurants we visit
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tell us?
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At this KFC, they can't.
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At this Boston Pizza,
they can't tell us either.
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Do you think that's something
that should be on a certificate?
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[both] It should be.
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So, the simple thing
as having two check-boxes,
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machine-slaughtered,
hand-slaughtered.
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Tick, there you go,
certificate done.
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[Charlsie]
Getting the right answers
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isn't so simple
at Osmow's either.
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We're shown a certificate
for Maple Leaf
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and told
the chicken is machine-cut.
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But Maple Leaf's halal products
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are only slaughtered by hand,
not machine.
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It seems like they were wrong.
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Unfortunately, they were
not giving accurate information.
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[Charlsie]
At four of the locations,
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they couldn't tell us
the method of slaughter
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or got it wrong.
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And at this Boston Pizza,
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the certificates we were shown
expired eight years ago.
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If you saw this,
in your experience,
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-what would you have done?
-Leave.
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-Leave. Leave.
-Just leave.
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Whenever we see the certificate,
if it's expired, we back up.
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[Charlsie] In fact, we found
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a total of eight
expired certificates
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at three restaurants.
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While there may be
some restaurant locations
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serving up the right info,
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our spot-check
of ten locations
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left us with a considerable
amount of confusion.
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Should any of this be
tough to answer?
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-Should any of this be hard?
-No, it should not be tough.
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There should be
some form of orientation
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that's given to the employees
so that they can give
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proper answers to the customer.
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[Charlsie]
We want answers, too.
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Osmow's tells us
all of their products
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are hand-slaughtered
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and that they will reach out
to their certifiers
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to learn more
about the process.
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Mary Brown says
they will continue
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to educate
their front-line staff
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on how to identify halal
ingredients with confidence.
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They also say they are committed
to transparency.
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Boston Pizza says
locations that offer halal
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are required
to complete online training
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and that their certificates
are regularly updated.
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KFC and Popeyes did not respond
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to our request for comment.
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And would you have eaten at
or featured
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any of the places
we've shown you?
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No, it is very frustrating
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because you want to walk in
to have a nice meal.
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This is the last thing that
you need to be worried about.
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[Charlsie] Coming up,
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protecting consumers
when the stakes are high.
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There were
those that were selling halal
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and it wasn't really halal.
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[Charlsie]
We go looking for a better way.
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[Charlsie]
This is your Marketplace.
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It's a growing industry
across the country
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but our investigation reveals
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an unregulated
halal certification system
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that's leaving consumers
questioning
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what they're getting.
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Wow, that's tremendously
disingenuous.
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[Charlsie] So, we're in Newark,
New Jersey,
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where halal transparency
is the law.
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And it has been
for more than 20 years,
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with the state's Halal Food
Consumer Protection Act.
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-Hi.
-Hi, how are you?
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I'm Charlsie,
it's so nice to meet you.
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Akbar Salam
has owned a halal meat shop
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in Newark for 57 years.
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I'm also going to get
some of the beef, thank you.
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Okay.
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[Charlsie]
He advocated for the law,
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which was the first of its kind
in the United States.
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What was happening
at that time
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that you needed
that legislation?
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What was happening is,
there were those
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that were selling halal
and it wasn't really halal.
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Mmm.
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So, therefore,
this Consumer Protection Act
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was very, very,
very, very important.
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And so, this is
your disclosure statement.
00:14:01
The law requires
any business selling halal
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to post a disclosure form
for consumers to see.
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So, a couple of examples
on here.
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"This establishment sells
only halal,
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both halal and non-halal meat."
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Correct, so, therefore,
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the vendor would check off
which one applies to him.
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There's also things on here,
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"We do or do not have
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-pork products."
-Correct.
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So, this allows people
to really clearly see
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what standards this business
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or this establishment
is following.
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It gives comfort
to the consumer.
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[Charlsie]
It also allows the state
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to sanction businesses
that don't comply.
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In the past three years,
18 businesses have been fined
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for selling halal food
without a disclosure form.
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[energetic music playing]
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It's a game changer.
00:14:52
[Charlsie] In Jersey City,
00:14:54
we catch up with Asim Mirza.
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He runs Jersey Halal Spots,
a social media account
00:15:00
that promotes halal restaurants
00:15:01
for the state's growing
Muslim population.
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The demand for halal food
is tremendous.
00:15:06
Now with the disclosure form,
now with social media,
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people know very quickly
if a restaurant's halal or not.
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And how do you think
this information
00:15:13
and these disclosure forms
is working for consumers?
00:15:16
I think it really helps
because it takes kind of
00:15:18
the guessing out of
what's halal and what isn't.
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[Charlsie] Unlike in Canada,
there's no guessing game here.
00:15:24
You're actually going to take me
to some restaurants here
00:15:27
that are halal restaurants
and have these disclosure forms?
00:15:30
Yeah, let's go,
let's get some food.
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Here's our first stop
of the day, Laree Adda.
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[Charlsie] At this
Indian Pakistani restaurant,
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all the meat is halal,
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and that's spelled out
on the form
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right behind the counter.
00:15:44
Shawn Qureshi is the owner.
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When customers come in,
are they asking you to see it?
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Do they have questions?
00:15:51
Yeah, they have some,
00:15:52
they are asking
for the halal food,
00:15:54
and then I told them there is
like halal disclaimer
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they can sit over here,
they can see and after that,
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they said it's fine,
they can eat over here.
00:16:01
Like very happy.
00:16:02
[Charlsie]
And over at this Chinese
00:16:04
halal takeout window...
00:16:06
Can I see the halal
disclosure form, please?
00:16:08
[Charlsie] ...these customers
rely on the disclosure forms.
00:16:11
It's just like a, I guess,
reinforcement, to say,
00:16:15
like, the place, the restaurant
is a safe place to eat,
00:16:17
so, yeah.
00:16:19
We prefer the forms, like,
because it's visual.
00:16:21
You don't even have to ask them
00:16:23
because sometimes the staff
doesn't really know what it is.
00:16:26
It's like a peace of mind.
00:16:27
In Canada,
we don't have a form like this.
00:16:30
Oftentimes, consumers
will go into businesses,
00:16:34
but they actually
can't get the answers
00:16:36
to some of these questions.
00:16:38
If you post
that your business is halal,
00:16:41
then you should at least
answer all the questions
00:16:45
that your customer asks you
in reference to that.
00:16:49
So, this is the halal
disclosure statement
00:16:53
that is the law
00:16:55
-in the state of New Jersey.
-Amazing.
00:16:56
That's wonderful.
00:16:57
[Charlsie] Back in Canada,
00:16:59
food vloggers
Mohamed and Sarah Arfon
00:17:01
would love to see
the same amount of transparency
00:17:04
on display
at restaurants in New Jersey,
00:17:06
here at home.
00:17:08
So, they've got
a complete checklist.
00:17:09
Milk and dairy,
the yogurt, your cheese.
00:17:11
That's what
we should have in Canada.
00:17:12
I don't even have to ask.
00:17:14
I can get all the information
from the form.
00:17:15
-That's exactly what you need.
-It just saves the hassle.
00:17:17
-It just saves the hassle--
-Of asking again and again.
00:17:20
It should be
as simple as this.
00:17:24
[Charlsie]
Shop owner Ramadan Nagmouche
00:17:26
has no trouble
answering questions
00:17:28
about the halal he sells.
00:17:31
This is a supplier
you've used for--
00:17:33
-That's my main one.
-And for how long?
00:17:35
Oh, we've been together
maybe for over six years.
00:17:37
-And so, you know this is halal?
-Yes.
00:17:40
-How do you know?
-Oh, yeah, we check around.
00:17:42
We have somebody
who works there.
00:17:44
[Charlsie] But you won't find
a certificate
00:17:46
here at Mona's Fine Meats
in London, Ontario.
00:17:49
Customers are coming here
because they want halal meat.
00:17:53
Yes, they do.
00:17:54
Quality, and it's halal,
00:17:56
and they trust us
for the sources.
00:17:58
[Charlsie] Ramadan was put
on a decertified list
00:18:00
after he stopped paying
another certifier
00:18:03
$350 a month
for certification.
00:18:07
He says it got too expensive
and months would go by
00:18:10
without the certifier
coming to check his store.
00:18:13
Since getting on
this decertified list,
00:18:16
has anything changed
with the halal meat
00:18:19
-that you're bringing in?
-Never, no.
00:18:21
So, it's all the same product?
00:18:22
[indistinct] supplier
before them,
00:18:24
-after them, same thing.
-Okay.
00:18:26
I never change.
00:18:28
You just don't have
the certificate anymore?
00:18:29
That's it.
00:18:31
[Charlsie] Ramadan says
he wants more consistency
00:18:34
and oversight on the certifiers.
00:18:36
They are regulating us,
who's regulating them?
00:18:39
How often do you go
to the slaughterhouses?
00:18:41
How often do you come to us?
00:18:43
I'd like to have it,
like a government regulation.
00:18:47
And if it was
federally regulated,
00:18:51
that's a system
you would pay for?
00:18:53
-I would. I'd love to.
-You would?
00:18:58
[Charlsie] When we return,
a call for change.
00:19:01
You'd like to see certifiers,
just like yourself,
00:19:04
federally regulated
by the government?
00:19:06
Oh, I'd love to see that.
00:19:07
[Charlsie]
But will the government listen?
00:19:15
[Charlsie]
This is your Marketplace.
00:19:18
We've uncovered
you can't always trust
00:19:21
what you're being told
when it comes to
00:19:23
the halal food
you're being sold
00:19:25
at some of Canada's
most popular restaurants.
00:19:31
And that's got
some calling for change.
00:19:35
Why does eating out
at a restaurant have to be
00:19:37
like a root canal treatment
to your dentist, right?
00:19:40
It doesn't need to be.
00:19:41
[Charlsie] Omar Subedar says
00:19:42
the current certification system
00:19:44
needs to be regulated, too.
00:19:46
You'd like to see certifiers,
just like yourselves at the HMA,
00:19:50
federally regulated
by the government?
00:19:52
Oh, I'd love to see that.
00:19:54
What kinds of things
do you think
00:19:55
should be happening
that aren't now?
00:19:57
Should they be doing spot-checks
like we just did?
00:19:59
One hundred percent,
yeah, they should be.
00:20:01
Like, all of us
should be audited.
00:20:03
First and foremost,
we need to decide
00:20:05
what the standard
is going to be.
00:20:06
Everyone needs to be aligned
with those standards,
00:20:08
and then there should be
periodic audits,
00:20:10
just like there's audits
for everything else, right?
00:20:13
We asked the CFIA
for an interview,
00:20:15
but they declined.
00:20:17
In a statement,
they did tell us that
00:20:19
the intent
of its certification requirement
00:20:22
is to provide consumers
with information
00:20:25
so that they can make
informed decisions.
00:20:28
They also say that
the responsibility
00:20:30
falls to the certifiers
00:20:32
to ensure
that religious requirements
00:20:34
are adhered to.
00:20:36
In the meantime,
Mohammed and Sarah
00:20:39
have a message
for restaurants selling halal.
00:20:41
It's a big,
big industry right now, right?
00:20:44
Everybody wants to be
a part of it.
00:20:46
But then,
you want to be a part of it?
00:20:48
Do it properly.
00:20:49
[Charlsie]
And until that happens,
00:20:51
these two have a tip
for consumers.
00:20:54
Until we have, like,
a unified solution
00:20:56
-or the government steps up...
-...do your own due diligence.
00:20:59
Do your own due diligence.
00:21:03
♪ ♪