Change Your Life In 365 Hours (The New Rich Focus On These Tasks Daily)

00:36:17
https://www.youtube.com/watch?v=rSe3QZ151nY

摘要

TLDRThe video discusses the importance of focusing on the quality of work and leveraging a limited amount of time effectively, particularly one hour a day. It contrasts traditional working models with entrepreneurial approaches, highlighting how many successful entrepreneurs work less while achieving more by concentrating on high-leverage tasks. The speaker elaborates on three types of leverage—labor, capital, and digital products—and stresses the impact of technology and social media in the current economic environment. The video encourages viewers to build an audience, create valuable digital products, and manage psychic entropy in their lives to optimize productivity. By embracing these principles, individuals can aspire to gain financial freedom and enhance their overall quality of life without becoming over-specialized in one area.

心得

  • 💡 Quality over quantity in work is key.
  • ⏱️ One hour a day can lead to significant results.
  • 🚀 Leverage your skills for high-impact tasks.
  • 📈 Entrepreneurship offers freedom and greater earning potential.
  • 📲 Use social media to build an audience and brand.
  • 📝 Create products to solve problems and monetize your knowledge.
  • 🔄 Iterate on product feedback for improvement.
  • 🧠 Manage psychic entropy for optimal focus.
  • 💬 Media skills are essential for modern entrepreneurs.
  • 👣 Take small actionable steps towards your goals.

时间轴

  • 00:00:00 - 00:05:00

    The speaker emphasizes the importance of quality over quantity in work hours, as mental fatigue affects decision-making. Many people fall into the hustle culture, believing they need to work long hours like successful entrepreneurs, but the focus should be on productivity with limited time.

  • 00:05:00 - 00:10:00

    A successful entrepreneur can leverage one hour of work to accomplish significant results through skill, understanding, and efficient systems, rather than just putting in long hours without purpose.

  • 00:10:00 - 00:15:00

    Entrepreneurs thrive as generalists and not specialists. They build systems that reduce working hours while increasing income potential, allowing for more life balance and less stress.

  • 00:15:00 - 00:20:00

    With advancements in technology, people today can leverage tools to create value without the need for excessive effort, leading to freedom and control over their work and income.

  • 00:20:00 - 00:25:00

    The path to financial independence involves embracing entrepreneurship, learning to create digital products where there's no marginal cost, and understanding three forms of leverage: labor, capital, and product.

  • 00:25:00 - 00:30:00

    The speaker highlights the wisdom of slowly leveraging one's skills towards building products in a digital-first world, suggesting that aspiring entrepreneurs start small with manageable projects to build their audience and brand.

  • 00:30:00 - 00:36:17

    To effectively monetize ideas, individuals should prioritize building an audience, creating a product tailored to that audience, and balancing their interests to develop unique offerings that encourage value creation and personal growth.

显示更多

思维导图

视频问答

  • What is the primary focus of the video?

    The video emphasizes leveraging time effectively to achieve significant results in entrepreneurship, focusing on quality of work over quantity.

  • How many hours a day should I work on my business according to the speaker?

    The speaker suggests focusing on just one hour a day to build your business.

  • What are the three forms of leverage mentioned?

    The three forms of leverage discussed are labor, capital, and digital products.

  • Why is entrepreneurship important for leverage?

    Entrepreneurship allows individuals to access greater flexibility and opportunities for financial gain.

  • What is psychic entropy?

    Psychic entropy refers to a state of disorder in one's mind, impacting focus and productivity.

  • How can I build an audience for my product?

    You can build an audience by sharing valuable content on social media and engaging with followers.

  • What is the best advice for starting a product?

    Start by identifying a problem you want to solve and create a product that provides a solution.

  • What is the importance of media skills in entrepreneurship?

    Media skills are crucial for attracting an audience, marketing products, and communicating effectively.

  • What should I do if my first product fails?

    Use feedback to iterate and improve your product; every successful entrepreneur learns from initial failures.

  • When is the course 'Mental Monetization' being released?

    The course 'Mental Monetization' drops on June 3rd.

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  • 00:00:00
    those who come to me and say you know I
  • 00:00:02
    work 15 hours a day I say I'm not
  • 00:00:05
    interested I'm interested in the quality
  • 00:00:07
    of working hours not the quantity I'm
  • 00:00:09
    assuming here he's saying I'm interested
  • 00:00:10
    in the brain of the human being do you
  • 00:00:13
    think that during those first 5 hours of
  • 00:00:14
    the day you are the same as you are in
  • 00:00:16
    the last 5 hours no way you're tired and
  • 00:00:19
    if you're tired you stop listening and
  • 00:00:21
    the decisions you make are risky I feel
  • 00:00:23
    like that is a great quote to start off
  • 00:00:26
    this video now we are going to talk a
  • 00:00:28
    bit about Le avering the 1 hour in a day
  • 00:00:31
    that you have because the main problem
  • 00:00:34
    that we're facing here is everyone is
  • 00:00:37
    immersed in this hustle culture and
  • 00:00:39
    becoming an entrepreneur or starting
  • 00:00:41
    your own business and thinking that you
  • 00:00:42
    have to work 8 to 12 hours a day like
  • 00:00:45
    people say they do online or you compare
  • 00:00:48
    yourself to someone that is so far ahead
  • 00:00:50
    of you like Sam Alman or Elon Musk and
  • 00:00:52
    it's like well they were in the
  • 00:00:54
    factories working 12 16 hours a day
  • 00:00:56
    sleeping there you don't have that kind
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    of time you have respons
  • 00:00:59
    responsibilities you have schooling you
  • 00:01:01
    have whatever you're doing that takes up
  • 00:01:03
    8 to 10 hours a day already and after
  • 00:01:05
    that time you're just drained I actually
  • 00:01:07
    remember going home from work and trying
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    to go to the gym after work when I would
  • 00:01:12
    normally go in the morning and the
  • 00:01:14
    workouts just sucked and it pissed me
  • 00:01:17
    off even more because then I have to go
  • 00:01:20
    home in rush hour after that get home
  • 00:01:22
    not have any time on my hands and life
  • 00:01:24
    just sucked all around so I want to
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    teach you how to leverage the minimum
  • 00:01:28
    amount of time you have like any other
  • 00:01:31
    person that builds a business from
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    scratch because that's all the time they
  • 00:01:34
    have they don't have 12 to 15 hours a
  • 00:01:36
    day to do that they have 1 hour a day
  • 00:01:38
    I'm going to teach you how to use that 1
  • 00:01:40
    hour a day and we're going to talk about
  • 00:01:41
    various other things in between this
  • 00:01:43
    isn't necessarily a deep work routine
  • 00:01:45
    video more as how to just tap into the
  • 00:01:49
    universal principle that is leverage
  • 00:01:52
    person a can work 12 hours a day and
  • 00:01:54
    make $50,000 a year person B can work 1
  • 00:01:57
    hour a day and make 5 million a year the
  • 00:02:00
    difference is skill leverage and
  • 00:02:02
    understanding not how hard long or
  • 00:02:04
    organized you work please hammer this
  • 00:02:06
    into your head you see entrepreneurs
  • 00:02:09
    entrepreneurs are generalists they are
  • 00:02:12
    problem solvers they have dominion over
  • 00:02:14
    everything that they run like a
  • 00:02:16
    well-oiled machine the entrepreneurs
  • 00:02:18
    entire goal that they're working towards
  • 00:02:21
    is to reduce the hours they work so when
  • 00:02:24
    you see someone making 5 to 10 million
  • 00:02:26
    with a reasonable lifestyle business
  • 00:02:28
    some of them don't even work they don't
  • 00:02:30
    have to work many of them choose to work
  • 00:02:32
    because they want to so just knowing
  • 00:02:34
    that those kinds of people are out there
  • 00:02:36
    means that it's possible and that it's
  • 00:02:38
    probably replicable and that you can
  • 00:02:40
    probably do the same and to think that
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    working hard for 12 hours on a
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    replaceable task under a boss and not
  • 00:02:47
    taking control of every single thing
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    that would make you the boss and make
  • 00:02:51
    you the money is kind of foolish and you
  • 00:02:53
    are going to be trapped in that $50,000
  • 00:02:55
    to maybe $300,000 range for most of your
  • 00:02:59
    life and you you are not going to get
  • 00:03:00
    out of that unless you choose to be an
  • 00:03:02
    entrepreneur because that is the only
  • 00:03:04
    way that you can tap into a broader
  • 00:03:06
    sense of Leverage yes you can use
  • 00:03:07
    leverage in your work to do better work
  • 00:03:09
    but what about leverage in your life
  • 00:03:11
    entrepreneurship is the first step to
  • 00:03:12
    unlocking that leverage I personally
  • 00:03:15
    made the most money in my life when I
  • 00:03:16
    was working 2 to 4 hours a day just
  • 00:03:19
    because I had leverage locked down when
  • 00:03:21
    I went to build other things like cortex
  • 00:03:23
    or new products or other things like
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    that that's when I would have to work
  • 00:03:27
    longer because I'm building something
  • 00:03:29
    new in until that system is built and
  • 00:03:31
    then I can just maintain that system and
  • 00:03:33
    that takes less time to maintain the
  • 00:03:35
    system rather than build the system so
  • 00:03:37
    the majority of my days I'd say 90% of
  • 00:03:39
    my days throughout my entire time being
  • 00:03:41
    an entrepreneur I've spent less than or
  • 00:03:43
    2 to 4 hours a day actually working
  • 00:03:46
    other times I work more most of the time
  • 00:03:48
    I work 2 to 4 hours a day cuz that's all
  • 00:03:49
    it takes I'm going to tell you how I was
  • 00:03:51
    able to work 2 to 4 hours a day because
  • 00:03:53
    I was quick to identify what my highest
  • 00:03:55
    leverage tasks were most people have
  • 00:03:58
    difficulty finding what these tasks are
  • 00:04:00
    because cultural beliefs are still
  • 00:04:02
    dominated by the oldest Generations this
  • 00:04:04
    is just a thing this is how values and
  • 00:04:07
    beliefs evolve on a global or cultural
  • 00:04:10
    or societal scale is that the oldest
  • 00:04:13
    Generations their beliefs once they
  • 00:04:15
    crystallize around the age of 25 because
  • 00:04:19
    that's when studies various Studies have
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    shown that your belief system kind of
  • 00:04:25
    becomes ideology to you it becomes Dogma
  • 00:04:27
    to you and you don't navigate navigate
  • 00:04:30
    out of that very often once that happens
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    that's what goes on to shape the schools
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    government policy other things like that
  • 00:04:38
    and just parents raising children so
  • 00:04:40
    they're raised in that belief system and
  • 00:04:42
    that dominates Society for a long amount
  • 00:04:44
    of time the reason I'm saying this is
  • 00:04:46
    because what I'm saying wouldn't have
  • 00:04:47
    even been possible around 20 years ago
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    technology has evolved where we have
  • 00:04:53
    tools at our disposal that's what makes
  • 00:04:55
    humans so powerful in being generalists
  • 00:04:58
    is that we build tools so that we don't
  • 00:05:00
    go extinct animals Niche down into
  • 00:05:02
    specific environments and that's what
  • 00:05:05
    allows them to survive unless they over
  • 00:05:06
    specialize we'll talk about this in
  • 00:05:08
    another video so that you don't go
  • 00:05:10
    extinct maybe that's a good title for
  • 00:05:12
    the video but computers and animals
  • 00:05:14
    Niche down humans are generalist because
  • 00:05:15
    they build the tools that allow them not
  • 00:05:17
    to go extinct if an animal can't hunt
  • 00:05:19
    for food with its physical abilities
  • 00:05:22
    then it's going to go extinct a human on
  • 00:05:23
    the other hand builds something that
  • 00:05:25
    allows them to hunt for food in their
  • 00:05:27
    environment now you have techn
  • 00:05:29
    technology software things like a camera
  • 00:05:32
    that you may not see the depth and
  • 00:05:34
    meaning behind and how it allows you to
  • 00:05:36
    survive better in the age that we're in
  • 00:05:38
    and if you weren't leveraging technology
  • 00:05:40
    modern skill acquisition Etc then you're
  • 00:05:43
    going to be a part of the systems that
  • 00:05:46
    were built previously by prior
  • 00:05:47
    Generations like the school system and
  • 00:05:50
    relying on someone else to make you an
  • 00:05:52
    income rather than you doing it yourself
  • 00:05:54
    now I was a rebel as a teenager and I
  • 00:05:57
    know that a lot of you were too that's
  • 00:05:58
    why you follow me because we resonate
  • 00:06:01
    the reason I say that is because I
  • 00:06:02
    noticed this opportunity rather early
  • 00:06:04
    you probably did too it explains why
  • 00:06:07
    many 16 to 25y olds who haven't had a
  • 00:06:09
    crystallized identity yet are making
  • 00:06:12
    absurd amount of money just by posting
  • 00:06:13
    Tik toks and sending the traffic to A
  • 00:06:16
    Drop Shipping product that they made not
  • 00:06:17
    that I recommend doing that but people
  • 00:06:19
    are making millions doing that and if I
  • 00:06:22
    can do something I enjoy and control how
  • 00:06:25
    much time I work in that throughout my
  • 00:06:26
    day that's a success for me I don't need
  • 00:06:28
    to make billions upon billions of
  • 00:06:30
    dollars I just want to make a good
  • 00:06:31
    amount of money and be able to control
  • 00:06:33
    my day work on what I want enjoy my life
  • 00:06:36
    focus on other areas like Health
  • 00:06:38
    relationships other things I don't want
  • 00:06:40
    to become over specialized in one like
  • 00:06:43
    business while detri menting my health
  • 00:06:45
    other things like that aside from the
  • 00:06:46
    point let's continue I started
  • 00:06:47
    freelancing because I wanted to control
  • 00:06:49
    my time I realized that once I made that
  • 00:06:51
    a success with a lot of trial and error
  • 00:06:53
    and failure that I still didn't control
  • 00:06:55
    my time I had 5 to 10 bosses instead of
  • 00:06:58
    one they were called clients then I saw
  • 00:07:01
    the opportunity of social media in that
  • 00:07:03
    I could build an audience to attract
  • 00:07:05
    clients or potentially create products
  • 00:07:07
    to sell through an audience I acted as a
  • 00:07:09
    one-person Media company with the tools
  • 00:07:11
    available to me now in this generation
  • 00:07:14
    the oneperson business is a prime
  • 00:07:15
    example of how generalists are thriving
  • 00:07:17
    in this age AKA a Creator or oneperson
  • 00:07:20
    Media company so I started writing on
  • 00:07:22
    social media if you go look at my social
  • 00:07:24
    media you know what I mean I write stuff
  • 00:07:26
    on Twitter and my newsletter I repurpose
  • 00:07:28
    that to YouTube to Instagram all
  • 00:07:30
    platforms it starts with writing and
  • 00:07:32
    then I incorporate video where I need to
  • 00:07:34
    like YouTube then along the way to get
  • 00:07:36
    out of client work I built digital
  • 00:07:39
    products like ebooks courses templates
  • 00:07:42
    planners systems and new software like a
  • 00:07:44
    software that I'm building now so people
  • 00:07:46
    ask how I earn a few million a year
  • 00:07:48
    working on average 2 to 4 hours a day I
  • 00:07:51
    don't feel like it's too hard to wrap
  • 00:07:52
    your head around over 5 years I've grown
  • 00:07:54
    to millions of followers on social media
  • 00:07:57
    meaning I have traffic I have people
  • 00:07:59
    people buy products people love to buy
  • 00:08:00
    things some people love to increase
  • 00:08:02
    their value they like to learn new
  • 00:08:04
    skills they're like me I am the niche
  • 00:08:06
    you are the niche I sell to people that
  • 00:08:07
    are like myself by teaching them the
  • 00:08:09
    skills I've learned under my own brand
  • 00:08:12
    so when I sell an ebook or a course or a
  • 00:08:13
    template it's usually I'm selling
  • 00:08:15
    something that I've already bought from
  • 00:08:17
    someone else but I'm creating it in the
  • 00:08:19
    way that I want to create it so if I
  • 00:08:20
    have millions of people following me and
  • 00:08:22
    I charge 150 to however much for a
  • 00:08:24
    product and a certain amount of people
  • 00:08:26
    buy that that equals millions of dollars
  • 00:08:28
    it's not that hard that's what happens
  • 00:08:30
    when you're an entrepreneur and you're
  • 00:08:32
    in control of customer acquisition and
  • 00:08:34
    the product itself and all the skills in
  • 00:08:37
    between like Marketing sales and
  • 00:08:39
    operations so across many platforms I
  • 00:08:41
    did some rough math and I get around 10
  • 00:08:44
    to 20 million impressions per month so
  • 00:08:47
    if I convert a fraction of that number
  • 00:08:50
    on a $150 product or even my book a $28
  • 00:08:53
    product I'll let you try to do the math
  • 00:08:55
    on that and just see how it works out
  • 00:08:57
    now do the math for yourself how long is
  • 00:08:59
    it going to going to take you to learn
  • 00:09:01
    social media so that you can generate a
  • 00:09:03
    certain amount of Impressions and learn
  • 00:09:05
    how to send it to a landing page and a
  • 00:09:06
    product and add a buy button there so
  • 00:09:08
    people can actually pay you for the
  • 00:09:09
    value that you're creating now before we
  • 00:09:11
    dig into the three forms of Leverage I
  • 00:09:15
    just want to update you once again
  • 00:09:17
    mental monetization my new course drops
  • 00:09:19
    on June 3rd it goes over how to monetize
  • 00:09:22
    your creative work with a digital
  • 00:09:24
    product so things that I'm talking about
  • 00:09:25
    now how to launch and build a product
  • 00:09:28
    using the knowledge inside of your head
  • 00:09:29
    and as we'll find just a heads up yes
  • 00:09:33
    I'm creating content around the course
  • 00:09:35
    right now so not only am I educating you
  • 00:09:37
    based on things around it but it's all
  • 00:09:39
    based around the course so if you want
  • 00:09:40
    to learn some things going on in the
  • 00:09:42
    future we're going to talk about digital
  • 00:09:43
    products a bit yes it's related to my
  • 00:09:45
    product do you have to buy my product no
  • 00:09:47
    I'm just letting you know that what's
  • 00:09:48
    coming I'm going to teach you a bit
  • 00:09:49
    about digital products because they are
  • 00:09:51
    the highest form of Leverage that's why
  • 00:09:53
    I created the course I'm not just
  • 00:09:54
    creating things that don't matter so as
  • 00:09:57
    many of you know Naval bravant has had a
  • 00:10:00
    major impact on my life and the way that
  • 00:10:02
    I view the world and I've been
  • 00:10:03
    revisiting some of his best ideas and I
  • 00:10:05
    came across this one recently which was
  • 00:10:07
    just the three forms of Leverage the
  • 00:10:09
    first is labor the second is capital the
  • 00:10:11
    third is products with no marginal cost
  • 00:10:13
    of replication to start why should you
  • 00:10:16
    care about leverage when it comes to
  • 00:10:18
    changing your life because getting rich
  • 00:10:21
    is about knowing what to do who to do it
  • 00:10:23
    with and when to do it and if you only
  • 00:10:25
    have 1 hour in the day that becomes even
  • 00:10:28
    more important because you you need to
  • 00:10:29
    know what to work on who to work with
  • 00:10:32
    and how both of those fit into the
  • 00:10:35
    puzzle piece that is the digital world
  • 00:10:37
    so the first form of Leverage is labor
  • 00:10:40
    as leverage labor was useful in the past
  • 00:10:42
    but today it's not so much because this
  • 00:10:45
    is the main problem on everyone's mind
  • 00:10:47
    right now with AI and automation is
  • 00:10:49
    labor jobs are being phased out because
  • 00:10:51
    labor almost by definition is hyp
  • 00:10:55
    specialization because if everyone's
  • 00:10:57
    doing labor they're all focusing on one
  • 00:10:58
    thing they're not learning a variety of
  • 00:11:00
    skills they're not managing people under
  • 00:11:02
    them they aren't necessarily generalist
  • 00:11:03
    and therefore computers or robots will
  • 00:11:06
    be the first those will be the first
  • 00:11:08
    things that they do I personally believe
  • 00:11:10
    that the universe or Evolution has been
  • 00:11:13
    solving this problem for the longest
  • 00:11:14
    time people don't like to work it's
  • 00:11:16
    obvious that is they don't like to work
  • 00:11:19
    when it feels like work they want to
  • 00:11:21
    work as a necessary balance to the rest
  • 00:11:23
    in their life and we call that their
  • 00:11:25
    life's work or meaningful work and that
  • 00:11:27
    is up to you to choose and use as a
  • 00:11:30
    creative challenge for yourself it
  • 00:11:32
    continuously evolves that's how you know
  • 00:11:34
    something is an infinite game versus a
  • 00:11:36
    finite game is you create the rules of
  • 00:11:38
    the game and you can continue creating
  • 00:11:39
    the rules of the game so that there is
  • 00:11:41
    no end you never win and therefore you
  • 00:11:44
    never lose you just play so when work
  • 00:11:48
    and rest collapse they turn into play
  • 00:11:50
    the thing here labor as leverage means
  • 00:11:52
    that you employ someone to work for you
  • 00:11:55
    the other thing here that nval brings up
  • 00:11:57
    is that everyone nowadays wants to be
  • 00:11:59
    the top player they want to be the top
  • 00:12:02
    monkey everyone wants equity and
  • 00:12:04
    everyone doesn't want to do that much
  • 00:12:05
    work and they want massive salaries
  • 00:12:07
    while not really doing anything so it's
  • 00:12:09
    just all a volatile status game the
  • 00:12:12
    second thing here is that more people
  • 00:12:13
    are being turned on to entrepreneurship
  • 00:12:16
    and another quote of Naval is that there
  • 00:12:17
    are 7 billion people on this planet
  • 00:12:19
    someday I hope there are 7 billion
  • 00:12:20
    companies I personally see this as a
  • 00:12:22
    thing it's emergent with the crater
  • 00:12:25
    economy in that everyone can talk about
  • 00:12:27
    what they want do what they want nature
  • 00:12:29
    will kind of filter people out into the
  • 00:12:31
    interests that they enjoy that are
  • 00:12:32
    complimentary to everyone that's how
  • 00:12:34
    Synergy or unification is created on the
  • 00:12:36
    Internet by people just leaning into
  • 00:12:38
    their nature pursuing their curiosity
  • 00:12:40
    and distributing the value and goods as
  • 00:12:42
    AI takes out the problems that we don't
  • 00:12:45
    want to solve as humans from under us
  • 00:12:47
    now that's kind of a pipe dream I'll
  • 00:12:49
    admit but I think it's a good Vision to
  • 00:12:51
    work towards because you don't predict
  • 00:12:53
    the future you create it and I like
  • 00:12:56
    working towards this vision for the
  • 00:12:57
    future hopefully you do too because it
  • 00:12:59
    benefits us there's going to be caveats
  • 00:13:01
    of course we'll move on actually we're
  • 00:13:03
    not going to move on because I didn't
  • 00:13:04
    finish that point we're going to talk
  • 00:13:06
    about and hit on the point that people
  • 00:13:09
    know that they can learn anything build
  • 00:13:11
    anything and actually create an income
  • 00:13:12
    for themselves on the internet because
  • 00:13:14
    the tools and resources are so readily
  • 00:13:16
    available and efficient for them with
  • 00:13:18
    something like real estate where it's a
  • 00:13:20
    physical resource it's scarce that's not
  • 00:13:22
    it's it's not efficient it's not cost
  • 00:13:25
    friendly to you in the digital space
  • 00:13:27
    things are very affordable they're very
  • 00:13:29
    accessible you can use a software and do
  • 00:13:32
    so much with it you can purchase courses
  • 00:13:34
    at a fraction of the cost of college
  • 00:13:36
    curriculums people are worried some very
  • 00:13:38
    few people idiots frankly are worried
  • 00:13:40
    about scams because they're the ones
  • 00:13:42
    that get scammed and then they're very
  • 00:13:43
    vocal it's like the vocal minority but
  • 00:13:46
    the space has progressed and evolved and
  • 00:13:49
    a lot of the courses that you'll get
  • 00:13:50
    nowadays are pretty freaking decent and
  • 00:13:52
    if that like nothing's stopping you from
  • 00:13:55
    getting a refund on most of them like if
  • 00:13:57
    you don't like it or you get quote
  • 00:13:58
    unquote scammed because most of the time
  • 00:14:00
    you just don't do the work or you buy it
  • 00:14:01
    thinking that oh if I pay $35 I'm going
  • 00:14:04
    to make a million there's refunds like
  • 00:14:06
    the financial system is there so labor
  • 00:14:09
    can still work obviously people still
  • 00:14:10
    have employees I Tech I don't actually
  • 00:14:13
    have employees I have contractors and I
  • 00:14:15
    only have like one under my actual
  • 00:14:18
    business my onep person business the
  • 00:14:20
    personal brand I have one contractor
  • 00:14:22
    editor cortex is also contractors for
  • 00:14:25
    now so we don't necessarily have
  • 00:14:26
    employees we have a bunch of one person
  • 00:14:28
    businesses coming together that's kind
  • 00:14:30
    of what the Creator economy is second
  • 00:14:32
    form of Leverage is capital as leverage
  • 00:14:34
    capital is a more recent invention when
  • 00:14:36
    labor has been around since forever in
  • 00:14:39
    essence Capital as leverage means that
  • 00:14:40
    you can spend money to make more money
  • 00:14:42
    you can invest in businesses real estate
  • 00:14:44
    stocks or crypto you can invest in
  • 00:14:46
    resources that take work off your hands
  • 00:14:48
    you can invest in information that
  • 00:14:49
    allows you to avoid costly mistakes make
  • 00:14:51
    better decisions and become more
  • 00:14:53
    efficient with your time you spend money
  • 00:14:55
    to make money the problem is that most
  • 00:14:58
    people are broke in more areas than
  • 00:15:00
    finances they don't have enough money to
  • 00:15:02
    invest in assets that pay them back an
  • 00:15:05
    actual reasonable amount we're going to
  • 00:15:06
    talk about this in a future video in
  • 00:15:09
    like a week from now but I remember when
  • 00:15:11
    my mom would always tell me to just
  • 00:15:13
    invest even if it's like a dollar for a
  • 00:15:16
    year then that'll turn into a billion
  • 00:15:18
    dollars in the future and I still feel
  • 00:15:20
    like that's the dominant cultural
  • 00:15:21
    Paradigm that a lot of children are
  • 00:15:23
    indoctrinated into and they just waste
  • 00:15:25
    the last of their pennies to make a few
  • 00:15:27
    million when they're like 4 years old
  • 00:15:29
    when it's like dude just start a
  • 00:15:30
    business learn some skills like create
  • 00:15:33
    value live a meaningful life and get
  • 00:15:35
    paid more than a million a year by doing
  • 00:15:38
    so and then you have money to invest
  • 00:15:40
    down the road to make however much you
  • 00:15:43
    want in the future through investing and
  • 00:15:45
    you get to live a good life along the
  • 00:15:46
    way you're not wasting all of your money
  • 00:15:48
    just for you're not wasting the entire
  • 00:15:49
    40 Years of your life just to then live
  • 00:15:51
    so we'll talk about that more in another
  • 00:15:54
    video let's get on to the third form of
  • 00:15:56
    Leverage which is digital products as
  • 00:15:59
    leverage first let's go over two quotes
  • 00:16:01
    from Balaji it's a digital first world
  • 00:16:04
    physical is now a premium product
  • 00:16:06
    physical then digital then native
  • 00:16:08
    digital think about those for a second
  • 00:16:11
    as we dig into this first what is a
  • 00:16:13
    product a product is an item good or
  • 00:16:15
    creation that people can consume a
  • 00:16:17
    product is what stands between the
  • 00:16:19
    consumer and the Creator physical
  • 00:16:20
    products have their limits like shipping
  • 00:16:22
    costs manufacturing costs and entropy
  • 00:16:24
    costs like perishable goods and books
  • 00:16:26
    that get beat up a digital product on
  • 00:16:28
    the other hand Falls in line with
  • 00:16:29
    naval's definition of no marginal cost
  • 00:16:31
    of replication a digital product is the
  • 00:16:33
    epitome of build once sell twice from
  • 00:16:37
    Jack butcher that's a quote of his
  • 00:16:38
    digital products include but are not
  • 00:16:40
    limited to code movies articles podcasts
  • 00:16:44
    content newsletters courses ebooks in a
  • 00:16:46
    nutshell it's media and code and all of
  • 00:16:49
    these can be monetized like something
  • 00:16:50
    like a paid newsletter or podcast or
  • 00:16:53
    movie or book or whatever but of course
  • 00:16:55
    that's not all of those aren't the most
  • 00:16:57
    profitable way of going about things
  • 00:16:59
    some of them are better given for free
  • 00:17:01
    some of them are better given paid like
  • 00:17:03
    a course ebook Etc where there's more
  • 00:17:05
    depth of knowledge rather than something
  • 00:17:07
    like a post on social media obviously
  • 00:17:09
    some people have luck doing that I don't
  • 00:17:11
    recommend it as a way to go but my
  • 00:17:12
    advice there is to not necessarily only
  • 00:17:15
    listen to me or be dogmatic about what I
  • 00:17:17
    say and to do what makes you the most
  • 00:17:19
    curious do what you want so that you can
  • 00:17:21
    make mistakes and correct those mistakes
  • 00:17:23
    because that is going to be a faster
  • 00:17:25
    route to success than listening to me
  • 00:17:27
    and making a success and then blaming it
  • 00:17:29
    on me and then quitting allog together
  • 00:17:31
    the thing here is that I personally
  • 00:17:33
    think the media side of things is more
  • 00:17:35
    important than the code side of things
  • 00:17:36
    where I believe I can just kind of sense
  • 00:17:38
    that Nal is more on the code side of
  • 00:17:40
    things than the media side of things
  • 00:17:41
    with code we've built no code tools to
  • 00:17:45
    allow the everyday individual to really
  • 00:17:47
    leverage media social media as an
  • 00:17:48
    example you can post and attract an
  • 00:17:50
    audience of hundreds of thousands tens
  • 00:17:52
    of thousands it doesn't even matter
  • 00:17:54
    10,000 people 10,000 audience is a lot
  • 00:17:56
    of people so in terms of reaching the
  • 00:17:59
    goal of making money I personally think
  • 00:18:00
    media is more important so you can
  • 00:18:02
    attract an audience and it doesn't cost
  • 00:18:04
    anything to create a knowledge product
  • 00:18:07
    or a digital product like a course or a
  • 00:18:09
    book or something that is so readily
  • 00:18:11
    accessible you don't need a publisher
  • 00:18:13
    anymore you just go to Amazon KDP they
  • 00:18:16
    literally you upload your book file they
  • 00:18:18
    print it on demand and send it to your
  • 00:18:20
    customer of course you get absolutely
  • 00:18:23
    terrible royalties doing that but it's
  • 00:18:25
    still an option and that's what I mean
  • 00:18:26
    is that I don't need we're paying a lot
  • 00:18:29
    every week for the development of Cortex
  • 00:18:32
    so if you don't want to learn to code
  • 00:18:34
    and you don't have that M much manpower
  • 00:18:35
    to create a massive app then I
  • 00:18:38
    personally recommend going the media
  • 00:18:40
    route building courses and other things
  • 00:18:42
    until you generate cash flow and then
  • 00:18:44
    you can evolve into something that
  • 00:18:46
    demands more cash from you that you can
  • 00:18:48
    turn into a bigger business so as a
  • 00:18:51
    beginner I don't think it's wise to
  • 00:18:53
    become a startup idea junkie and waste
  • 00:18:57
    your entire life doing that and
  • 00:18:58
    potentially getting nowhere because the
  • 00:18:59
    failure the failure rate is so high to
  • 00:19:02
    start with something that is completely
  • 00:19:03
    within your control and if you have a
  • 00:19:06
    brain you can usually iterate your way
  • 00:19:08
    to replacing your own income at very
  • 00:19:10
    minimum with media and courses books
  • 00:19:13
    knowledge work posts on social media
  • 00:19:15
    building an audience Etc then get
  • 00:19:18
    startup obsessed another thing there is
  • 00:19:20
    that I can attract an audience with
  • 00:19:22
    media and get sponsorships There is
  • 00:19:24
    almost a guaranteed way to monetize with
  • 00:19:27
    an audience with code I can build the
  • 00:19:29
    app but I don't have the marketing knoow
  • 00:19:31
    or the audience I can't get users if I
  • 00:19:34
    don't have that side down so that's why
  • 00:19:36
    I believe media is the more important
  • 00:19:38
    skill to go after now how do we actually
  • 00:19:41
    make the most of our knowledge now we
  • 00:19:45
    understand leverage we understand that
  • 00:19:46
    digital products are the highest form of
  • 00:19:48
    Leverage we understand that media is one
  • 00:19:50
    of the best skills to learn and leverage
  • 00:19:52
    going into the future to take control of
  • 00:19:54
    your life so what do we actually do step
  • 00:19:57
    one in my eyes is to build when psychic
  • 00:20:00
    entropy is low a quick thing on Psychic
  • 00:20:03
    entropy is that entropy is things
  • 00:20:05
    tending toward disorder psychic entropy
  • 00:20:07
    is your mind tending toward disorder
  • 00:20:09
    This Is Why We crave order We crave
  • 00:20:12
    security We crave Comfort We crave goals
  • 00:20:15
    and the clarity to achieve the goals
  • 00:20:16
    that's why you go to school get a job
  • 00:20:18
    and continue going to that job
  • 00:20:19
    regardless of how unfulfilling it is you
  • 00:20:21
    surround yourself with the same physical
  • 00:20:23
    and digital information that confirms
  • 00:20:24
    who you currently are not who you want
  • 00:20:26
    to be so follow new people if you want
  • 00:20:28
    to begin reprogramming your mind and
  • 00:20:30
    anything outside of what you believe is
  • 00:20:32
    seen as a threat and you have an
  • 00:20:34
    emotional mind closing reaction that
  • 00:20:35
    prevents you from seeing any truth in
  • 00:20:37
    any situation and when you study human
  • 00:20:39
    nature you understand that understanding
  • 00:20:42
    this concept is what separates the lies
  • 00:20:44
    from the Sheep the 1% from the 99% is
  • 00:20:47
    that the 1% consistently throw
  • 00:20:49
    themselves into the unknown to put their
  • 00:20:51
    mind in this absorption State this
  • 00:20:53
    learning state to discover new things
  • 00:20:55
    because that's what education is it's
  • 00:20:57
    Discovery it's not memor ation it's not
  • 00:20:59
    Conformity it's not conditioning it's
  • 00:21:02
    Discovery and the only place you can
  • 00:21:04
    discover things is the unknown not the
  • 00:21:06
    known so if you work a job for power
  • 00:21:08
    over long you're not learning anything
  • 00:21:10
    new in that domain of life that's just a
  • 00:21:12
    rant on entropy psychic entropy but it's
  • 00:21:15
    so important to understand that that you
  • 00:21:17
    need to use entropy to your advantage
  • 00:21:19
    you need to use the Flow State and the
  • 00:21:22
    clarity that comes from the known and
  • 00:21:25
    focusing but you also need to leverage
  • 00:21:27
    opening yourself up
  • 00:21:29
    and expanding your mind to new
  • 00:21:30
    discoveries along the way throughout
  • 00:21:32
    your day getting into what to actually
  • 00:21:34
    do if you can spend 8 hours building
  • 00:21:36
    someone else's dreams you can spend 1
  • 00:21:38
    hour building your own you only have 1
  • 00:21:41
    hour in the day and to me it's silly to
  • 00:21:44
    save that time that one hour for after
  • 00:21:47
    work or after your responsibilities when
  • 00:21:49
    you're making risky decisions and you
  • 00:21:51
    are tired and other things when entropy
  • 00:21:53
    is high when your mind is already done
  • 00:21:56
    it doesn't have the energy to focus so
  • 00:21:59
    success is about entropy management and
  • 00:22:01
    entropy is low in the morning you need
  • 00:22:04
    to know how to release and constrain
  • 00:22:06
    entropy in your days weeks months and
  • 00:22:08
    years you need to release entropy when
  • 00:22:10
    life gets boring and repetitive by
  • 00:22:11
    setting and pursuing new goals you need
  • 00:22:13
    to constrain entropy when life gets
  • 00:22:15
    overwhelming by deconstructing those
  • 00:22:17
    goals into smaller more clear manageable
  • 00:22:19
    goals wake up 1 hour earlier is what
  • 00:22:22
    I've been getting to this entire time
  • 00:22:24
    focus on one to three lever moving tasks
  • 00:22:26
    toward a goal that you set for yourself
  • 00:22:28
    and I'm assuming that this goal is going
  • 00:22:30
    to be based around making more money
  • 00:22:31
    because that's what's on everyone's mind
  • 00:22:33
    people suppress that they're like oh
  • 00:22:35
    money's evil money's bad why am I
  • 00:22:36
    thinking about money so much when that's
  • 00:22:39
    in today's world the thing that leads to
  • 00:22:42
    you being able to improve other areas of
  • 00:22:44
    your life of course you can improve them
  • 00:22:46
    without money but it's so much easier to
  • 00:22:48
    improve your relationships your health
  • 00:22:50
    everything with money to a certain
  • 00:22:52
    extent you don't have to go overboard
  • 00:22:54
    but I promise it's like when people say
  • 00:22:56
    oh I don't want to go to the gym because
  • 00:22:58
    I'm going to get too big that's not
  • 00:22:59
    going to happen oh I don't want to start
  • 00:23:01
    a business because I'm afraid I'm just
  • 00:23:02
    going to make too much money and become
  • 00:23:05
    addicted to it that's what we're all
  • 00:23:06
    trying to do dude start the business
  • 00:23:08
    you're not going to make too much money
  • 00:23:10
    so wake up an hour earlier and do the
  • 00:23:12
    work one to three lever moving tasks
  • 00:23:15
    Point number two that I just want to
  • 00:23:16
    touch on is productivity and creativity
  • 00:23:18
    blocks the balance of those fill your
  • 00:23:20
    brain in the afternoons with books
  • 00:23:22
    learning and socialization empty your
  • 00:23:24
    brain before bed with journaling
  • 00:23:26
    planning and meditation use your brain
  • 00:23:28
    in the morning with creation output and
  • 00:23:31
    focus I personally like to oscillate
  • 00:23:33
    between two macro States Of
  • 00:23:34
    Consciousness in the morning which is
  • 00:23:37
    productivity and creativity I like to
  • 00:23:38
    focus for that first 1 to two hours and
  • 00:23:41
    I like to go on a walk take a break
  • 00:23:43
    release a bit think about the intention
  • 00:23:45
    for the next work block go into it do
  • 00:23:47
    the same thing repeat until I go to the
  • 00:23:49
    gym and throughout this entire time I'm
  • 00:23:51
    releasing entropy the first work block
  • 00:23:53
    is very dedicated no phone straight to
  • 00:23:55
    writing after the walk and on the walk
  • 00:23:57
    I'm listening to things listening to
  • 00:23:59
    ideas then when I get back I'm doing
  • 00:24:02
    things like email and maintenance work
  • 00:24:04
    so I'm interacting with people in my
  • 00:24:06
    business then after that it's like okay
  • 00:24:08
    full-blown I'm messaging people during
  • 00:24:11
    the day etc etc but then when I go to
  • 00:24:13
    the gym that's a hard cut off time for a
  • 00:24:16
    lot of that business that's like a hard
  • 00:24:17
    reset I go to the gym and I get home and
  • 00:24:20
    it's like okay I can read a book for a
  • 00:24:22
    bit I can do a bit of work if I want I
  • 00:24:24
    do whatever I want because the 2 to four
  • 00:24:25
    hours a day I've managed everything me
  • 00:24:28
    going to the gym is like the Parkinson's
  • 00:24:29
    law of my work where at 1:00 or 2:00 or
  • 00:24:33
    whatever time I go to the gym I need to
  • 00:24:35
    finish my work before then because I
  • 00:24:36
    know that I'm not going to want to do it
  • 00:24:37
    after I'm going to be tired of course
  • 00:24:40
    sometimes I work after that especially
  • 00:24:41
    when the pressure is high mainly when
  • 00:24:44
    the pressure is high it's like working
  • 00:24:45
    like a lion to go and Hunt when you're
  • 00:24:47
    hungry if I'm not really forced to do
  • 00:24:50
    the work in the afternoon then I'm not
  • 00:24:51
    going to do it and I usually
  • 00:24:52
    procrastinate until I have to do it and
  • 00:24:54
    then the work gets done pretty well step
  • 00:24:56
    number three is understanding the levers
  • 00:24:58
    of the new Rich you have two priorities
  • 00:25:02
    the first is audience which is building
  • 00:25:04
    an audience of people to remove your
  • 00:25:05
    dependency on your employer government
  • 00:25:07
    and any other centralized entity that
  • 00:25:09
    controls most aspects of your life now
  • 00:25:11
    some people will argue well social media
  • 00:25:13
    is a centralized entity you have these
  • 00:25:15
    big social media companies that have
  • 00:25:17
    your information etc etc yes but there's
  • 00:25:20
    no real solution yet that where you can
  • 00:25:23
    build an audience outside of that aside
  • 00:25:25
    from an email list so if you build a
  • 00:25:27
    newsletter an email list which is what I
  • 00:25:28
    teach into a writer or the writer's boot
  • 00:25:30
    camp for cortex that's how you transfer
  • 00:25:33
    your audience off platform so that you
  • 00:25:35
    can't get deplatform because you have
  • 00:25:37
    those emails the second lever is product
  • 00:25:40
    so building a product so people can give
  • 00:25:42
    you money in exchange for something that
  • 00:25:43
    benefits their lives this is the only
  • 00:25:45
    way to take control of your income and
  • 00:25:47
    stop relying on anyone else to make you
  • 00:25:49
    money this is what I teach in the new
  • 00:25:50
    course mental monetization so both of
  • 00:25:52
    those courses are complimentary if you
  • 00:25:54
    want to build a product to actually
  • 00:25:56
    monetize your creative work that's the
  • 00:25:58
    option if you want to build an audience
  • 00:26:00
    two-hour writer to go along with this I
  • 00:26:02
    find it quite funny that all beginners
  • 00:26:04
    ask how do I make money that like that's
  • 00:26:06
    just been a thought in their mind and
  • 00:26:08
    when they're given the answer for almost
  • 00:26:11
    literally the only way to make money
  • 00:26:14
    they don't do it and they go and Chase
  • 00:26:16
    something else they go and Chase a
  • 00:26:18
    method that is reserved for people with
  • 00:26:20
    money because they think they can make a
  • 00:26:22
    lot of money there like crypto investing
  • 00:26:24
    real estate other things you need money
  • 00:26:26
    to actually make substantial money from
  • 00:26:28
    those things so the answer is you make
  • 00:26:31
    money by starting a business you make
  • 00:26:33
    money by Distributing a product with a
  • 00:26:35
    price tag on it thinking that you don't
  • 00:26:37
    have to build a product is foolish I
  • 00:26:40
    know some of you will only understand
  • 00:26:42
    this if I'm harsh with you so please if
  • 00:26:44
    you still don't know how to make money
  • 00:26:46
    yet now is your chance to listen the
  • 00:26:48
    only way to make money outside of ways
  • 00:26:51
    where you need money to make money is to
  • 00:26:53
    build a product and get it in front of
  • 00:26:55
    people so that they can purchase that
  • 00:26:57
    product then and only then once you have
  • 00:27:00
    a minimum of $220,000 to $50,000 a month
  • 00:27:04
    in Revenue should you even think about
  • 00:27:06
    investing that money as capital even
  • 00:27:09
    like you'll still make more money if you
  • 00:27:11
    just invest that money back into the
  • 00:27:12
    business just focus on cash flow please
  • 00:27:16
    making more money will solve 99% of your
  • 00:27:19
    problems relating to money so
  • 00:27:21
    freelancing agency work information
  • 00:27:23
    products I don't care I recommend what I
  • 00:27:25
    recommend and what I teach but do
  • 00:27:27
    whatever you
  • 00:27:28
    want Under the Umbrella of generalized
  • 00:27:32
    principles relating to how to make money
  • 00:27:33
    we live in a digital world with more
  • 00:27:35
    resources more efficiency and lower cost
  • 00:27:38
    so more people can generate wealth in
  • 00:27:39
    that space the digital space step four
  • 00:27:42
    is to just choose two to three
  • 00:27:44
    intersecting interests as your Niche
  • 00:27:46
    don't go too over specialized yet or at
  • 00:27:50
    all ever now I've talked about niching
  • 00:27:52
    down and building a broad audience many
  • 00:27:54
    times in the past talked about niching
  • 00:27:56
    down in the video where you are the most
  • 00:27:58
    profitable Niche or the most profitable
  • 00:27:59
    Niche is you and then building a broad
  • 00:28:01
    audience in a few videos ago the age of
  • 00:28:03
    the generalist so I'll spare you that
  • 00:28:05
    and you can also download my free many
  • 00:28:07
    course on the one person business Link
  • 00:28:09
    in the description in short you need to
  • 00:28:11
    attract people toward the vision of the
  • 00:28:13
    future you are leading people towards
  • 00:28:15
    your content and product help them
  • 00:28:16
    achieve goals in their life in alignment
  • 00:28:18
    with that Vision why do people Niche
  • 00:28:20
    down because they are Specialists
  • 00:28:22
    they're going towards a specific goal
  • 00:28:23
    with one specific skill but that has so
  • 00:28:26
    many negatives and cons to it it just
  • 00:28:28
    sets you up to be replaced or overtaken
  • 00:28:31
    or competed with if you're a generalist
  • 00:28:33
    with a unique combination of skills one
  • 00:28:35
    thing that I really love to reference
  • 00:28:36
    here is that only slaves were expected
  • 00:28:38
    to do one thing their entire lives free
  • 00:28:41
    men or Sovereign men were meant to do
  • 00:28:43
    many things throughout their lives in
  • 00:28:45
    alignment with living a broader goal a
  • 00:28:47
    more overarching Universal thinking goal
  • 00:28:49
    of living a good life and impacting
  • 00:28:50
    others with the value they create so
  • 00:28:52
    that's what you're attracting people to
  • 00:28:54
    and your unique intersection of
  • 00:28:55
    interests is what makes you unique
  • 00:28:57
    toward the goal you're trying to achieve
  • 00:28:58
    in your life if we're both trying to
  • 00:29:00
    achieve Financial Freedom you go the
  • 00:29:02
    budgeting route I go the online business
  • 00:29:04
    route we're both going to Pivot and
  • 00:29:05
    evolve along the way and learn different
  • 00:29:07
    skills in order to do that and as we're
  • 00:29:08
    passing down that knowledge we're
  • 00:29:10
    contributing to the value we give to
  • 00:29:12
    humanity so choose two to three broad
  • 00:29:14
    interests you want to create media
  • 00:29:16
    content on social media around and
  • 00:29:18
    monetize via a digital product break
  • 00:29:20
    those down into subtopics so you're able
  • 00:29:22
    to research them more effectively for
  • 00:29:23
    idea generation and break those down
  • 00:29:26
    further into post newsletter podcast and
  • 00:29:28
    other media ideas then start writing to
  • 00:29:31
    attract an audience not video not
  • 00:29:33
    something else where you need more
  • 00:29:34
    skills just start with writing then
  • 00:29:36
    repurpose that writing down the road
  • 00:29:37
    once you have validated ideas I've
  • 00:29:39
    talked about this so many times if you
  • 00:29:41
    don't understand how to do this or build
  • 00:29:42
    an audience there's a video how to build
  • 00:29:44
    an audience on social media with zero
  • 00:29:46
    followers so start educating yourself on
  • 00:29:49
    how to build an audience on social media
  • 00:29:51
    watch tutorials buy courses and study
  • 00:29:53
    the people you want to be like so you
  • 00:29:54
    can take their ideas and emulate their
  • 00:29:56
    work with this people like oh I don't
  • 00:29:57
    want to buy course on that I'm just
  • 00:29:58
    going to go to college the people in
  • 00:30:00
    college that are teaching these courses
  • 00:30:02
    don't have results they haven't done it
  • 00:30:04
    they don't have the Nuance they're just
  • 00:30:05
    literally taking the lessons from
  • 00:30:08
    they're just creating out of thin
  • 00:30:09
    air so that you can form with social
  • 00:30:12
    media you have to learn from people that
  • 00:30:13
    have grown on social media this is why
  • 00:30:15
    so many people think it's some kind of
  • 00:30:17
    pyic scheme when it's just a natural
  • 00:30:20
    hierarchy there's a difference between a
  • 00:30:22
    dominator hierarchy and a natural
  • 00:30:24
    hierarchy where in this case it seems
  • 00:30:26
    more like a dominator hierarchy when
  • 00:30:28
    that's just not the case because social
  • 00:30:30
    media in a sense is like a free market
  • 00:30:32
    you have to learn from people that have
  • 00:30:33
    gotten results and can actually teach
  • 00:30:35
    you how to do it now of course
  • 00:30:37
    understand that their method is their
  • 00:30:38
    method and you should probably subscribe
  • 00:30:40
    to multiple perspectives and create your
  • 00:30:42
    own so you buy courses from various
  • 00:30:44
    people you learn from them you
  • 00:30:47
    understand the generalized principles
  • 00:30:48
    that they are teaching the overarching
  • 00:30:50
    patterns and then you create your own
  • 00:30:52
    methods along the way the thing here is
  • 00:30:55
    that with your 1our day this is what I'm
  • 00:30:57
    getting at you have to write to build an
  • 00:30:58
    audience on social media so you spend
  • 00:31:00
    some of that time educating yourself you
  • 00:31:02
    spend some of that time actually doing
  • 00:31:03
    the work and growing the audience that's
  • 00:31:05
    step one is actually just getting the
  • 00:31:07
    ball rolling getting the system created
  • 00:31:09
    to actually get your audience growing
  • 00:31:11
    talking about the things you want that's
  • 00:31:13
    going to take some time now step number
  • 00:31:15
    five to wrap everything up is to build
  • 00:31:17
    the product that you want to see in the
  • 00:31:18
    world once you feel like you have the
  • 00:31:20
    hang of actually building an audience
  • 00:31:22
    you can start to use your 1 hour a day
  • 00:31:24
    to build a product to monetize that
  • 00:31:26
    audience and of course if if you have
  • 00:31:28
    time on the weekends you can do that too
  • 00:31:30
    and I would recommend that if you have
  • 00:31:31
    12 hours on the weekends try doing that
  • 00:31:33
    or just work four five 6 hours on the
  • 00:31:35
    weekends to speed things up now you
  • 00:31:37
    don't need experience to sell a product
  • 00:31:39
    this is something that everyone gets at
  • 00:31:41
    you need some skill you need the
  • 00:31:43
    interest you need some knowledge but you
  • 00:31:45
    don't need to have sold a product before
  • 00:31:48
    you sell a product because that's
  • 00:31:49
    impossible like your impostor syndrome
  • 00:31:51
    here is completely stupid it doesn't
  • 00:31:53
    make sense well I don't have results and
  • 00:31:56
    it's like how do you get results how do
  • 00:31:58
    Freelancers get results they start
  • 00:32:00
    working for free or they work for
  • 00:32:02
    cheaper until their skill is better and
  • 00:32:04
    they can actually deliver a service
  • 00:32:05
    worth a higher price so you're not
  • 00:32:08
    starting out by selling a $1,000 product
  • 00:32:10
    right now you're starting out by giving
  • 00:32:11
    it to some people for free getting
  • 00:32:13
    testimonials and then putting a lower
  • 00:32:15
    price tag on it and then increasing that
  • 00:32:17
    price and if you know anything about
  • 00:32:18
    scarcity or business you understand that
  • 00:32:20
    that's a better way of going about it
  • 00:32:21
    than starting with a very large price
  • 00:32:23
    because you can't decrease the price you
  • 00:32:25
    can only increase it and when you
  • 00:32:26
    increase it that's when you you're going
  • 00:32:28
    to make the most sales is right before
  • 00:32:29
    it increases because people want to get
  • 00:32:32
    it at the best price and the other thing
  • 00:32:33
    here is you don't need to create
  • 00:32:35
    exaggerated promises and have countdown
  • 00:32:38
    timers so that you're seen like a
  • 00:32:39
    scammer the market sophistication in the
  • 00:32:41
    area has risen you just need a
  • 00:32:43
    believable goal that you're helping
  • 00:32:45
    people achieve believable means not a
  • 00:32:47
    stretched goal it means a clear goal I
  • 00:32:49
    help people learn how to write for my
  • 00:32:51
    mental monetization course the new one I
  • 00:32:53
    didn't choose some make 10,000 a million
  • 00:32:55
    a month actually say I'm not going to
  • 00:32:56
    make you that much I say monetize your
  • 00:32:59
    creative work with a digital product
  • 00:33:00
    because that's what I'm teaching you so
  • 00:33:02
    as another example let's say you want to
  • 00:33:04
    sell a planner do you need experience
  • 00:33:06
    selling planners in order to sell a
  • 00:33:08
    planner do you even need experience in
  • 00:33:11
    productivity before actually selling
  • 00:33:13
    thing do the people selling Coca-Cola
  • 00:33:17
    they create the product my entire Point
  • 00:33:18
    here is they you create the product and
  • 00:33:21
    then you sell it and then you test it
  • 00:33:22
    and it's going to suck at first and then
  • 00:33:24
    you iterate that's what product
  • 00:33:25
    development is is you start with
  • 00:33:27
    something that sucks and you turn it
  • 00:33:28
    into something better based off of
  • 00:33:30
    audience feedback so in terms of the
  • 00:33:32
    planner you buy a few planners and start
  • 00:33:34
    using them to see which methods get the
  • 00:33:36
    best results for you you start taking
  • 00:33:38
    the best parts of each to create a new
  • 00:33:39
    method for better results you test and
  • 00:33:42
    iterate for a bit on yourself until
  • 00:33:43
    you've solved the problem in your life
  • 00:33:45
    then you manufacture sell and distribute
  • 00:33:47
    to the audience you've built with
  • 00:33:48
    content then you get results for your
  • 00:33:50
    customers and continue iterating on the
  • 00:33:52
    product until it pulls in the revenue
  • 00:33:53
    you want it to this doesn't change with
  • 00:33:56
    a digital product you can sell a
  • 00:33:57
    printable planner a notion template as a
  • 00:34:00
    planner I've done this or just an ebook
  • 00:34:03
    or a course that walks people through
  • 00:34:05
    how to go through the productivity
  • 00:34:07
    system now if you've never done this
  • 00:34:09
    before I do want to reiterate that your
  • 00:34:11
    first product is going to suck it's
  • 00:34:13
    going to really suck mine did
  • 00:34:15
    but I didn't give up that's the entire
  • 00:34:17
    thing is you can only look back on I
  • 00:34:19
    thought the products were great when I
  • 00:34:21
    made them and now looking back I'm like
  • 00:34:22
    holy crap dude like those were the worst
  • 00:34:24
    products I've ever seen in my life they
  • 00:34:26
    were bad and and that's why I didn't
  • 00:34:28
    make much money that's why people didn't
  • 00:34:30
    like him very much but I couldn't have
  • 00:34:32
    created better if I didn't first create
  • 00:34:34
    worse because you can talk about
  • 00:34:36
    perfection I want to create the perfect
  • 00:34:38
    product not possible it may even be
  • 00:34:40
    demotivating that you have to get
  • 00:34:42
    something crappy out before you can
  • 00:34:43
    create something good but it just has to
  • 00:34:46
    happen and if if you have some skill
  • 00:34:48
    right now you actually may make money
  • 00:34:49
    along the way that's actually more
  • 00:34:51
    likely to happen than not the thing here
  • 00:34:53
    with digital products is that since
  • 00:34:55
    you're not going the physical route you
  • 00:34:56
    can create it you can build it and
  • 00:34:58
    Market it and launch it much much much
  • 00:34:59
    faster and it doesn't cost anything to
  • 00:35:02
    create along with this line of thought I
  • 00:35:04
    want to talk about this you aren't as
  • 00:35:06
    skilled or successful as you think you
  • 00:35:08
    are because you haven't started selling
  • 00:35:10
    a product you're afraid to sell a
  • 00:35:12
    product because you have imposter
  • 00:35:13
    syndrome and you don't realize that
  • 00:35:15
    selling a product is how you overcome
  • 00:35:17
    that imposter syndrome and get results
  • 00:35:19
    for other people so my advice build the
  • 00:35:22
    product you want to see in the world
  • 00:35:23
    solve a problem in your life and sell
  • 00:35:25
    the solution take inventory of products
  • 00:35:27
    that have changed your life shaped who
  • 00:35:29
    you are and influenced your behavior I'm
  • 00:35:31
    guessing these will fall in line with
  • 00:35:32
    what you're already writing about to
  • 00:35:33
    build an audience make those problems
  • 00:35:35
    better by creating your own system and
  • 00:35:37
    selling it under the most unique brand
  • 00:35:38
    you can find yourself start with
  • 00:35:41
    information products to build cash flow
  • 00:35:43
    if you feel like it turn the successful
  • 00:35:45
    information products into another
  • 00:35:46
    business that's what I did with toour
  • 00:35:48
    writer into cortex my writing course and
  • 00:35:51
    writing app to learn more about that
  • 00:35:53
    watch uh how I'm building my startup
  • 00:35:55
    from scratch that video where I'm going
  • 00:35:57
    over Vortex and how we're funding it
  • 00:35:59
    I'll leave it at that because you have a
  • 00:36:01
    lot to do last reminder like subscribe
  • 00:36:03
    mental monetization is out June 3rd the
  • 00:36:05
    price also increases at that time so
  • 00:36:07
    just pay attention to that tour writer
  • 00:36:09
    free courses free trainings Etc podcast
  • 00:36:13
    book in the description thank you for
  • 00:36:15
    watching bye
标签
  • Work Quality
  • Entrepreneurship
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  • Leverage
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  • Audience Building
  • Mental Monetization