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If you want more eyes on your business and more
sales in your bank account social media marketing
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is the way to go. In this video, let's talk about
how to market your business on social media.
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Here's the thing, I want to let you in on a
big secret. There are three main objectives
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to keep in mind with marketing your business
on social media and if you don't have this
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then your strategy is broken. Then I'm going to
share with you three proven tactics for landing
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clients, growing your business, getting clients
that even you love to work with and that love
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to pay you. What are the objectives of social media
marketing? I am so glad you asked, there's three of them.
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You ready for it? Lead generation, lead nurture
and lead conversion. If you don't have those
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then your business is broken, and you're just
creating content for the sake of content, and
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you're going to keep running on this hamster
wheel, and you and your business deserve way
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more than that. Every single piece of content you
create to market your business on social media
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should be reaching and accomplishing one of these
three or all of these three. Lead generation, lead
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nurture, and lead conversion. Every single piece
of content should be reverse engineering what it
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is that you have to sell and how is that piece of
content either generating, nurturing or converting.
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Sometimes they can even be leading to all three.
For example, I might have a post where I'm telling
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a story about a strategy that I use that changed
my life, that changed my business, that helped me
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to make more money and I could say, "Click the link
below to get access to this thing. I'm going to
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give it to you for free today." That post, that piece
of content, because it has a strong call to action
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is going to generate a lead. Because they can click
through that call to action and they can join
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my email list. Which then, they are going to
be nurtured. But even if I back up to that
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post itself where I'm telling a really
engaging story that I've created it with
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the strategy in mind. That I want to give them
this epiphany, that they walk away with thinking,
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"That's the way that I can now also get this
result." It's nurturing them before I've even
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generated that lead and then the conversion comes
on the back end after they've opted into my email
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list and maybe I have a nurturing email sequence
that then brings them towards purchasing. You know,
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a consulting call with me or purchasing one of my
courses and that's the conversion. So think about
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how every single piece of content is accomplishing
one or all of those three, lead generation,
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lead nurture, and lead conversion. I would recommend
you actually write that down on a sticky note,
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put it beside your computer. So that you keep that
in mind and never forget that when you're creating
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content. Because we are not here to create content
for the sake of content. That's like throwing
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spaghetti at the wall and seeing what sticks. We're
not about that. We are doing this intentionally to
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grow our businesses, right? After hearing
that I want to know what you think about that?
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Have you ever thought about that before? Have
you unintentionally been just creating content
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for the sake of content or have you been using
these three? Let me know in the comments below.
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Having an effective social media marketing
strategy is so important, why? Because this isn't
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a hobby, this is a business. We're not doing this
just for fun although, your business should be fun.
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We want to be creating something that is going to
give us an ROI a return on investment. A return on
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energy, a turn on the money that we invest, a return
on the time that we invest. Ideally, we want to
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be able to reach more people and you know it's
kind of funny when I hear people talk about
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you know get rich quick schemes. I'm not trying to
help you get rich slowly either. So when you have a
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strategy that's going to be the fastest path to
cash, to growing your business, to reaching more
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people, and making the impact that you want to
make, and social media marketing can be one of
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the most effective ways. Because our audiences are
on social media all the time and if we know how
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to utilize that to reach them, to give them value,
and then to lead gen, lead nurture, and convert them
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into a customer. That's how we're going to grow and
that's how we're also going to be able to make our
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impact in the world. By allowing them to grow in
the ways that our products and services provide.
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So just posting, just creating content, spray and
pray, putting it out, throwing spaghetti at the wall.
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That's not a strategy. Again, go back to lead
generation, lead nurture, and lead conversion,
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that is your strategy. So even if you're brand
new to business. You might be thinking, "Well, how
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do I create a strategy if I've never done
this before? I got to test my content." Absolutely,
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but you're also going to test your content
with intention. As a new business or an existing
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business these following tips are going to be
really important for you, to make sure that you
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have them in place. First of all, is your branding
so that people can recognize you. If I were to say
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to you right now, just do it. What does that make
you think of? Nike, right? If I showed you these
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golden arches. What would that make you think of?
McDonald's, right? They have these images or they
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have this slogan that is recognizable all over the
world. Think about how you can create your branding
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to be memorable for your audience. Something that
they resonate with. Something that they get a
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feeling about. I mean, I don't know about you but
I think about Nike, and I think about athleticism,
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I think about excellence, I think about hard work
and determination, and perseverance. I think about
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McDonald's and I think about happy meals. I loved
having meals as a kid. It made me happy. It was
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this like fun experience with my brother, my little
brother, or my parents, or my friends. You know, the
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birthday parties and the jungle gyms and stuff.
It's a fun experience for me. What do you want
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your business to be about and how can you make
sure that everything you put out on social media
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is aligned with that branding? The other piece of
creating your branding is going to be the stories
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that you tell. So I recommend for every client that
I ever work with or for anyone that ever listens
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to these videos to create a story inventory. Write
that down, story inventory. What is your story?
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You have multiple stories. You have your origin
story of how you came to be who you are today.
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What was the thing that encouraged you
to grow or start this business that you have,
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and what are the pivotal moments along the way
that taught you lessons or shaped you into who
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you are today? I would actually recommend having a
google doc or a huge notebook where you just brain
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dump all of your stories. This might be childhood
lessons, it might be experiences with your family,
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it might be you discovering your expertise or your
skills, or what it was that encouraged you to start
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this business that you have today, and anytime you
create a piece of content you can go to your story
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inventory and share one of those stories in your
content, that people are going to resonate with.
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The reason why I urge you to tell stories in
your content is because stories stand the test
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of time. Stories have been brought through from
generation to generation. The things that carry
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on our culture or generations of wisdom is the
stories that we tell and that we carry on, and as
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you tell these stories people resonate with them.
They're captivated, they move in closer,
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they want to hear them. Think about your favorite
movies that you love to watch. You're following a
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storyline. You're connecting with the protagonist
the main character. You're on the edge of your
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seat watching them as they go through their trials
and their tribulations and by the end of the movie
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why do you feel that adrenaline rush or sometimes
that like serotonin or dopamine hit? That you just
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love this character that you fall in love with
over the last like an hour and a half to two hours.
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Well, it's because you've watched their journey
from start to finish. It's that you watch them
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hit rock bottom. You watch them climb their way up
and because of that, you cheer louder when they win.
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Whether that means they got the girl or landed
the dream job or won the race. You got to see
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what they went through and you resonate with them.
Whether you've been in the same experience or that
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you can relate to something similar that you've
experienced. When you can share that through your
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content that's going to create this undeniable
connection with your audience. You know, I see a
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lot of new businesses focus too much on fun facts
and tidbits, instead of going deep into the stories.
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When I first started my business I was a social
media manager and I was also a full-time dental
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hygienist. That was one of my first jobs is,
I was doing social media for the dental office
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I worked at and sure I could have made posts about
how many times a day to brush your teeth and
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and fun facts about cavities and fluoride
and stuff. But that's not the stuff that makes
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people stop scrolling. That's not the stuff that
captivates them and makes them think about it
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for for days on end. The stuff that makes them stop
what they're doing and pay attention is the story.
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So, I would find stories from the people at our
office or I would make up a funny story about
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our office goldfish and that's the thing that
gets a reaction. So think about that as you're
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creating your content. There's nothing wrong with
sharing those fun facts and those tidbits. But can
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you tie it into a story that people will actually
stop the scroll and pay attention to? Now before
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I tell you about my proven tactics to landing your
dream clients through social media. Make sure that
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you hit that subscribe button. If you're an
entrepreneur and you're looking to up-level
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and grow and scale your business, make sure
to subscribe. Because I'm putting out videos
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like this every week. Okay, how to land your dream
clients on social media? I have three tactics I'm
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going to share with you. The first one is a strong
call to action at the end of every single video.
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Remember when I was giving the example about lead
generation. Maybe I tell this really great story
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and I segue it into giving them the answer to that
if they click the link below and they get the PDF,
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or the ebook or they watch the next video
or they sign up for a webinar. Whatever that thing
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is that next step that I want them to take. By
telling them what to do, by inviting them, that is
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a call to action. That's me saying, "Here's the next
step that you can take to get more value from me.
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Click the link below." It's a strong call to action.
When I first started creating content on social
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media I didn't know what that was. I didn't
know that I'm supposed to tell them what to
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do next. I think I kind of assumed like, "Well, if
they like the video, maybe they'll subscribe or
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maybe they'll reach out to me, maybe they'll email me."
You can't assume that because they don't know
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that they're supposed to do that or they don't
have a reason to. You have to give them a reason to act.
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So having a strong call to action telling them
where to go, that's where you also get to actively
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pursue that relationship. It's like being on a date
with somebody, if you were on a date and you wanted
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to have that second date. I mean, sure you can
play hard to get but they might also be thinking,
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"Did that even go well? Do they like me? Should
this go anywhere?", and then what if that's
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like a misconnection. Instead, just ask for the
second date, ask them to take action click the
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link below, join your email list and continue
that relationship. Speaking of dating, the next
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concept that I love to share is know, like, trust.
Your audience to be able to take that action
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needs to know you, like you, and trust you, and I
use this dating analogy to create that image for you.
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That you're not just going right in for the
proposal. You're nurturing your audience through
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this valuable content. So that when you do have
that call to action it's a no-brainer. Because
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they know you, they like you, they trust you. if you
didn't take the effort to date your audience.
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It would be the equivalent of someone coming up to
you on the street and being like, "Hey want to get
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married?". You're like, "I don't know you. You don't
know my last name. You haven't taken me to dinner."
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You gotta get to know your audience and they need
to get to know you, and that's by creating valuable
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content. Now, that's not to say that you can't have
calls to action your content right from the get-go.
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But that you lead with value before you bring
them to a call to action, and the way we do that
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is through the third tactic that I like to call
the 80/20 rule. Now this can be 80% and 20%
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in one piece of content or it can be 80/20 in
your whole content structure. So an example is
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you know the post example that I gave you before.
Where I told a story and that's like 80 percent of
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the post and 20 percent of the post was the call
to action. So I led with value, I told them a story
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that hopefully tugged at their heartstrings or
showed them the path and painted that that picture
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of what life could be like if they follow this
strategy that I'm about to tell them when they
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click the link below. So having the 80/20 rule is
going to be really important for building that
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know like trust factor. Dating your audience and
leading to the call to action in a way that isn't
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abrasive like going straight for the proposal.
So remember all in all lead with lead generation, lead
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nurture, and lead conversion. When you have that
in mind with every piece of content you create
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that's what's going to boost brand loyalty and
sales. If you want to learn more about creating
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content that converts into cash flow and builds a
raving audience for you. I have a training on just
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the thing. If you click the link below you can get
free access to my next training, I'll see you there.
