How I Built My $2k/Month Website Directory With Zero Coding

00:23:59
https://www.youtube.com/watch?v=Iu5rI1owjI0

摘要

TLDRThe video outlines the process of creating a profitable static website directory, emphasizing simplicity and effectiveness in the manual building of pages using WordPress. The speaker explains the advantages of static directories for evergreen, location-specific niches and highlights the significant income generated through display ads and digital product sales. They provide insights into SEO practices, the structure of the directory, and the importance of high-quality content and design. Despite the manual effort required, this method has proven to yield consistent passive income and remains relevant amidst evolving SEO strategies.

心得

  • 💰 The directory generates $1,500 to $2,000 monthly.
  • 🖥️ Built on WordPress, utilizing a static format.
  • 🌍 Ideal for evergreen, location-based niches.
  • 📈 Over 60,000 monthly visitors currently.
  • 🔍 Focuses on simple manual page creation.
  • 🧠 Utilizes effective SEO practices for ranking.
  • 🎉 Major revenue comes from display ads.
  • 📊 Highlights importance of pillar pages for keyword clustering.
  • 🔗 Manual creation requires more time versus programmatic methods.

时间轴

  • 00:00:00 - 00:05:00

    The video covers the creation of a website directory, which generates $1,500 to $2,000 a month in passive income. The speaker, Frey, emphasizes the simplicity of building a static directory in WordPress, which differs from programmatically created directories. He shares that his directory receives around 60,000 monthly visitors and has successfully monetized through display ads and digital products.

  • 00:05:00 - 00:10:00

    Frey explains the pros and cons of a static directory. Advantages include its simplicity, effectiveness for evergreen niches, and suitability for display ad monetization. However, drawbacks involve limited monetization methods, user experience challenges due to long page formats, and the manual effort required to create pages compared to automated methods.

  • 00:10:00 - 00:15:00

    The speaker proceeds to outline his example niche—dog parks—highlighting the structure of the directory homepage and individual state pages. He stresses the importance of keyword placement and content enrichment, noting that the main structure is user-friendly yet requires high-quality data to offer value to visitors.

  • 00:15:00 - 00:23:59

    Frey concludes by discussing SEO strategies for the directory, emphasizing the value of pillar pages for ranking multiple keywords. He reflects on the laziness of his approach to keyword targeting while stressing its effectiveness. The speaker invites viewers to engage with the content and subscribe to his newsletter for more insights.

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思维导图

视频问答

  • How much does the website directory earn monthly?

    The website directory earns between $1,500 to $2,000 monthly.

  • What platform is used to create the directory?

    The directory is built using WordPress.

  • How many pages does the directory typically have?

    The directory typically has about 50 to 60 pages.

  • What type of niches is best for this directory model?

    This model works best for evergreen, location-based niches.

  • What are the main monetization methods mentioned?

    The main monetization methods are display ads and selling digital products.

  • What is a pillar page?

    A pillar page is a comprehensive page that ranks for multiple keywords and includes many internal links.

  • What SEO practices are discussed?

    The video discusses using headers effectively and the importance of keyword placement.

  • What theme is recommended for building the directory?

    The speaker recommends using Elementor Pro for building the directory.

  • What is a major con of building a static directory?

    A major con is that it's labor-intensive as pages are created manually.

  • How can this model adapt to changes in SEO?

    While newer SEO tactics are prevalent, many older tactics like those used in static directories still yield results.

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  • 00:00:00
    so you might have watched the video
  • 00:00:01
    where I answered the comment section
  • 00:00:03
    questions from a video from Greg
  • 00:00:05
    Eisenberg in that video I mentioned that
  • 00:00:07
    I built a website directory that makes
  • 00:00:09
    $1,500 to $2,000 a month today I'm going
  • 00:00:12
    to show you exactly what that looks like
  • 00:00:15
    without giving you the actual domain
  • 00:00:17
    because I wouldn't want to invite
  • 00:00:19
    competition so in this video I'm going
  • 00:00:21
    to show you how I built that and how you
  • 00:00:23
    can basically go out and build the same
  • 00:00:24
    thing for an evergreen location based
  • 00:00:27
    Niche and um kind of of create your own
  • 00:00:30
    passive income machine hey guys it's
  • 00:00:32
    Frey and today I'm going to show you
  • 00:00:34
    exactly how I built my very first
  • 00:00:36
    website directory uh back in 2022 in my
  • 00:00:39
    opinion this is level one of website
  • 00:00:42
    directory builds it's a static website
  • 00:00:44
    directory which means we're actually
  • 00:00:46
    going to go into WordPress and I'm going
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    to show you how we basically create new
  • 00:00:51
    pages and manually build out a static
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    page that is going to act as our website
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    directory it's really different than
  • 00:00:58
    what people think of when they think of
  • 00:01:00
    directories nowadays A lot of those
  • 00:01:02
    directories are programmatically created
  • 00:01:04
    people create custom code or use a
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    WordPress plugin um for directories and
  • 00:01:10
    then they can upload a CSV file and then
  • 00:01:12
    generate thousands of pages in the same
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    day there are some pros and cons between
  • 00:01:17
    the static directory route and the
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    programmatic SEO route but both of them
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    can make money in a way this is my
  • 00:01:24
    favorite way to build a directory
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    because it's so simple and I think it's
  • 00:01:30
    slept on a little bit and it utilizes
  • 00:01:32
    some kind of outdated SEO practices
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    which are clearly not outdated and are
  • 00:01:38
    clearly working because my website is
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    continuing to make $1,500 to $2,000 a
  • 00:01:43
    month completely passively pretty much
  • 00:01:46
    uh at this point and still gets around
  • 00:01:48
    60,000 monthly visitors and clearly it
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    works because I actually hit my highest
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    revenue month last month uh with this
  • 00:01:57
    directory website that I built in 2022
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    and it made um
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    $1,585 from the display ad Revenue side
  • 00:02:07
    I also sell digital products on this one
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    but I did around $700 with the digital
  • 00:02:11
    products this is just like my stripe
  • 00:02:14
    here so yeah so there's that I think
  • 00:02:17
    that totals to just under $2,300 I
  • 00:02:20
    didn't spend any time on it it just kind
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    of runs on the background at this point
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    it's pretty much passive income but I
  • 00:02:26
    spend a lot of time building it up front
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    so that's kind of you know the whole
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    stick when I say this is the simplest
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    directory build um it's really the
  • 00:02:35
    simplest like it really only has 50 to
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    60 web pages in total so all you really
  • 00:02:41
    need to make this work is to have really
  • 00:02:43
    high quality data um you need to know
  • 00:02:46
    your way around WordPress and hopefully
  • 00:02:48
    a good theme I'm using Elementor Pro in
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    this example you don't have to use that
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    but um it's just what I know to build on
  • 00:02:54
    and I can I can build a website really
  • 00:02:57
    really quickly with Elementor Pro you
  • 00:02:59
    need need a domain name you need a host
  • 00:03:01
    and you do need a little bit of SEO
  • 00:03:03
    knowledge and I'm not going to fit all
  • 00:03:05
    the SEO knowledge that I have in this
  • 00:03:07
    video but I will go over some when I see
  • 00:03:09
    it uh once we go over to to the
  • 00:03:11
    WordPress side just so you can take away
  • 00:03:13
    a little bit and then if you want to go
  • 00:03:15
    and start building this static directory
  • 00:03:16
    for your own Niche then um then you can
  • 00:03:19
    get started but uh first let's talk
  • 00:03:20
    about the pros and cons because those
  • 00:03:22
    are really important and you should know
  • 00:03:24
    what you're getting yourself into when
  • 00:03:25
    you're choosing this route versus the
  • 00:03:27
    programmatic route for example the pros
  • 00:03:29
    of this type of directory build that I'm
  • 00:03:32
    about to show you is that it's really
  • 00:03:34
    simple right it's basically like 50 web
  • 00:03:37
    pages which is all of your state Pages
  • 00:03:40
    like you know your Alabama Arizona
  • 00:03:42
    Arkansas California you know all those
  • 00:03:44
    50 states and then maybe you have a
  • 00:03:46
    contact blog a homepage like privacy
  • 00:03:50
    policy all those small little Pages
  • 00:03:52
    you'll you'll have those too but it's a
  • 00:03:54
    really simple website build the second
  • 00:03:56
    Pro is that it's amazing for location
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    based everg green niches uh Evergreen
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    meaning it's it basically it doesn't get
  • 00:04:03
    outdated right uh think about the dog
  • 00:04:06
    park uh directory that I'm currently
  • 00:04:08
    building out and have talked about in
  • 00:04:09
    previous videos dog parks in their
  • 00:04:11
    nature are not going to change really
  • 00:04:13
    all that much um for the next 10 20 50
  • 00:04:17
    100 years versus something like an AI
  • 00:04:19
    directory where there's a new AI tool
  • 00:04:22
    that's going to be coming out every
  • 00:04:23
    single day that's going to require a lot
  • 00:04:25
    of upkeep so Evergreen and then location
  • 00:04:28
    based is um you know anything locally
  • 00:04:30
    searched any near me keyword dog parks
  • 00:04:33
    again like dog parks near me that local
  • 00:04:36
    dog park near your house is not going to
  • 00:04:38
    be something that someone across the
  • 00:04:40
    country is also searching for so any
  • 00:04:42
    kind of like location based keyword the
  • 00:04:46
    third Pro is it's great for display ads
  • 00:04:48
    75% of the revenue I make from this um
  • 00:04:52
    static directory that I own is display
  • 00:04:55
    ads which is basically using AdSense
  • 00:04:57
    eoic media Vine any any kind of a
  • 00:05:00
    display ad partner where they put on
  • 00:05:02
    advertisements on your website and you
  • 00:05:04
    earn a certain amount of money uh
  • 00:05:07
    depending on what Niche you're in and
  • 00:05:09
    how much traffic you're bringing to your
  • 00:05:10
    website so this is an incredible um
  • 00:05:14
    structure and format for display ad
  • 00:05:17
    monetization the reason why this is
  • 00:05:19
    really good for display ads is because
  • 00:05:22
    we're basically creating extremely long
  • 00:05:24
    pages that cover Statewide interest in
  • 00:05:28
    your Niche you know you hear YouTubers
  • 00:05:30
    they make a lot more money on like a 45
  • 00:05:32
    minute video or an hour long video than
  • 00:05:34
    they do like a 3 minute video so long
  • 00:05:36
    form you're going to be able to fit a
  • 00:05:38
    lot more ad placements and stuff like
  • 00:05:40
    that which is going to get you paid more
  • 00:05:42
    all right so now let's talk about some
  • 00:05:44
    cons because everything in life isn't
  • 00:05:46
    perfect and there are some Cons with
  • 00:05:48
    this type of website directory build so
  • 00:05:50
    the first con is that you're kind of
  • 00:05:52
    locked into certain monetization methods
  • 00:05:55
    and really like the biggest one is
  • 00:05:57
    display ads um you can do affiliate
  • 00:05:59
    Market marketing um and selling digital
  • 00:06:01
    products like I did but it really really
  • 00:06:03
    really is Niche dependent and I feel
  • 00:06:06
    like affiliate marketing you either have
  • 00:06:08
    to be selling something pretty expensive
  • 00:06:09
    to get a decent cut or commission or you
  • 00:06:12
    have to sell something a bunch of times
  • 00:06:14
    which is a little bit difficult with a
  • 00:06:16
    directory website um in my experience so
  • 00:06:19
    those last two monetization methods vary
  • 00:06:21
    greatly depending on the niche that you
  • 00:06:23
    choose and because of that you're going
  • 00:06:25
    to want to stick to this build if you
  • 00:06:27
    are trying to go for um keep keywords
  • 00:06:29
    and niches that have like 30,000 monthly
  • 00:06:33
    searches or more so that you can kind of
  • 00:06:35
    reach that $1,000 a month range yeah at
  • 00:06:38
    least that's what I do the second con is
  • 00:06:40
    that it's not the best user experience
  • 00:06:43
    compared to other directories so like I
  • 00:06:45
    said we're creating a very long page
  • 00:06:48
    where we basically create a manual
  • 00:06:50
    listing for like an entire State and
  • 00:06:52
    it's going to make more sense when you
  • 00:06:53
    see this but um I made the custom
  • 00:06:56
    template in a way where I don't think
  • 00:06:58
    it's too horrible at all compared to the
  • 00:07:00
    types of directory that I think most
  • 00:07:02
    people think of where they just type in
  • 00:07:03
    a zip code or your city and then it just
  • 00:07:06
    pulls up like a nice modern map with a
  • 00:07:08
    bunch of like listings within 25 miles
  • 00:07:11
    or 50 Mi of you yeah this is not not
  • 00:07:14
    that if you're the kind of person who
  • 00:07:15
    really cares about user experience then
  • 00:07:17
    that may be a reason not to make this
  • 00:07:20
    but honestly I feel like it's not that
  • 00:07:21
    big of a deal the third con is that you
  • 00:07:23
    have to manually create these pages and
  • 00:07:25
    by manually I mean we're going to
  • 00:07:27
    Wordpress we're clicking to pages is add
  • 00:07:30
    new page you're basically creating the
  • 00:07:33
    website by hand compared to programmatic
  • 00:07:37
    directories you can literally make a
  • 00:07:38
    change on one listing template and then
  • 00:07:40
    it will affect all the other listings so
  • 00:07:43
    it saves you a lot of time this is way
  • 00:07:46
    more manual and this requires you to
  • 00:07:49
    like yeah go into WordPress click edit
  • 00:07:51
    find the place you want to change and
  • 00:07:52
    change it and then do that for all the
  • 00:07:54
    other changes that you want to make so
  • 00:07:56
    yeah that's that's one of the cons the
  • 00:07:58
    fourth con is I'm I don't think like a
  • 00:07:59
    huge con but it really only works for
  • 00:08:01
    location based niches uh some of you
  • 00:08:04
    guys mentioned in the comments that you
  • 00:08:05
    have a directory idea for like movies
  • 00:08:09
    non-location specific directory ideas
  • 00:08:12
    and this wouldn't really work for those
  • 00:08:14
    there's a really famous directory
  • 00:08:16
    website that literally just I think it's
  • 00:08:18
    called like books in order it's
  • 00:08:20
    literally just a directory on like which
  • 00:08:23
    books come first Harry Potter and the
  • 00:08:25
    Sorcerer Stone come before Goblet of
  • 00:08:27
    Fire like that it just tells you like
  • 00:08:29
    what what's the order of books and it
  • 00:08:31
    gets a ton of traffic it makes a ton of
  • 00:08:33
    money every single month like in the
  • 00:08:34
    five figures this type of template would
  • 00:08:38
    not work for those types of niches so
  • 00:08:40
    before we jump into the WordPress
  • 00:08:42
    portion where I show you how everything
  • 00:08:44
    looks I am using the niche dog park near
  • 00:08:47
    me if you've watched my previous videos
  • 00:08:49
    you know this is a keyword we've been
  • 00:08:51
    working on and this is a really massive
  • 00:08:53
    Niche um there's like 5,500 dog parks
  • 00:08:57
    around the country and this is way too
  • 00:08:59
    too big of a niche to use for this
  • 00:09:02
    format that I'm about to show you yeah I
  • 00:09:04
    kind of forgot to mention that in one of
  • 00:09:06
    the cons so ultimately this is the
  • 00:09:07
    perfect format for a directory that has
  • 00:09:11
    I would say less than 500 listings it
  • 00:09:14
    makes way more sense to go the
  • 00:09:15
    programmatic route for that reason so
  • 00:09:18
    just want to get that out there we're
  • 00:09:19
    just using it as an example here is the
  • 00:09:21
    homepage of our static directory so this
  • 00:09:25
    is the homepage and first thing you'll
  • 00:09:27
    notice is that I have my keyword in the
  • 00:09:31
    H1 the header one so definitely do that
  • 00:09:35
    um I do include a quick description
  • 00:09:38
    which I think is really useful kind of
  • 00:09:40
    gives people an idea of what value
  • 00:09:41
    you're offering so after you know your
  • 00:09:44
    header you basically just create a map
  • 00:09:48
    of the entire country in this case the
  • 00:09:50
    United States these would all be Hy
  • 00:09:52
    hyperlink so I didn't do it now because
  • 00:09:55
    I didn't actually create the pages but
  • 00:09:56
    we're essentially going to go and create
  • 00:09:59
    all of these different pages which I'll
  • 00:10:02
    show you one in a moment for California
  • 00:10:04
    I created a sample one and you're going
  • 00:10:06
    to link them into the homepage so what
  • 00:10:08
    does this do one it makes it super
  • 00:10:10
    simple right there's nothing easier to
  • 00:10:13
    understand than this uh usually I do
  • 00:10:15
    include a clickable map right under
  • 00:10:18
    where are you located interactive geom
  • 00:10:20
    maps or something like that it's a
  • 00:10:22
    WordPress plugin and I think the premium
  • 00:10:24
    is like $30 a year so it's super super
  • 00:10:28
    affordable just imagine this all these
  • 00:10:30
    are hyperlink to their respective page
  • 00:10:33
    so here I do include keywords and topics
  • 00:10:36
    that I also want to rank for that are
  • 00:10:38
    kind of related to my main keyword so in
  • 00:10:40
    the previous videos I talked about how
  • 00:10:43
    offleash dog parks and indoor dog parks
  • 00:10:46
    those were searched pretty often too not
  • 00:10:48
    nowhere close as dog park near me but
  • 00:10:51
    these are these are keywords that are
  • 00:10:53
    worth targeting right what I would do is
  • 00:10:54
    I would probably just talk about
  • 00:10:57
    offleash dog parks uh and how this
  • 00:10:59
    directory in particular features all
  • 00:11:01
    sorts of off leash dog parks in
  • 00:11:03
    different states basically that's really
  • 00:11:06
    it that that's that's what I'm saying
  • 00:11:08
    it's it's so simple this isn't a full
  • 00:11:10
    buildout but like what I'm showing you
  • 00:11:13
    it's the 8020 of it all I'm showing you
  • 00:11:15
    the the most impactful like structure of
  • 00:11:18
    this website so that you can go build it
  • 00:11:19
    I would also add maybe an FAQ section I
  • 00:11:22
    would probably add some photos of
  • 00:11:24
    offleash dog parks indoor dog parks I
  • 00:11:27
    might even add a section where I link to
  • 00:11:29
    different blog posts if I have blog
  • 00:11:31
    posts down the line right but the most
  • 00:11:33
    important part of the homepage is the
  • 00:11:35
    navigation to all the different state
  • 00:11:37
    pages and having keywords in your H1 as
  • 00:11:41
    well as um your H2S right here I know it
  • 00:11:43
    doesn't look like much but this is super
  • 00:11:46
    effective again when I show you the
  • 00:11:48
    California page it'll make sense and
  • 00:11:51
    I'll explain from an SEO view why this
  • 00:11:53
    is so effective before we check out that
  • 00:11:56
    page I do want to make sure it looks
  • 00:11:58
    good on mobile mile like 80% of all of
  • 00:12:01
    my directory traffic across all my
  • 00:12:03
    directories are mobile website visitors
  • 00:12:06
    so it's really important that all of
  • 00:12:07
    your design is optimized for mobile like
  • 00:12:10
    this is a little bit too big so maybe
  • 00:12:13
    I'll like decrease that a little bit
  • 00:12:15
    like this could be fixed a little bit if
  • 00:12:17
    we just did something like
  • 00:12:21
    that and then something like
  • 00:12:26
    that okay this is probably what I would
  • 00:12:29
    do to fix that state area mobile so now
  • 00:12:33
    you have like you have this for the
  • 00:12:35
    desktop view and then you have um this
  • 00:12:39
    okay so that's pretty much the homepage
  • 00:12:40
    right it's super simple now let's talk
  • 00:12:42
    about the actual State pages so I'm
  • 00:12:44
    going to show you the California
  • 00:12:47
    one right here and by the way a static
  • 00:12:50
    directory literally means going to Pages
  • 00:12:53
    clicking add new page saying dog parks
  • 00:12:57
    in Alabama
  • 00:12:59
    and then like creating the page right
  • 00:13:03
    so because I'm about to show you the
  • 00:13:06
    California page and we already created
  • 00:13:08
    the template for that state we can just
  • 00:13:11
    reuse it and we really don't need a
  • 00:13:13
    build it from scratch for the Alabama
  • 00:13:15
    page jumping ahead a little bit but
  • 00:13:17
    that's what I mean about static we're
  • 00:13:19
    going in creating the page itself so
  • 00:13:21
    let's go into the California page here
  • 00:13:24
    so this is the California page you can
  • 00:13:27
    see dog parks in California
  • 00:13:29
    is my header one a quick tip is that you
  • 00:13:32
    always want to frontload your keyword
  • 00:13:33
    dog park is my keyword that's the one I
  • 00:13:36
    want to rank for so that's why I put it
  • 00:13:38
    in the front it wouldn't be as good if I
  • 00:13:41
    said California dog parks don't ask me
  • 00:13:44
    why I I honestly don't have a great
  • 00:13:46
    answer for you but it's just something
  • 00:13:47
    that I've noticed I and I heard the same
  • 00:13:49
    from other seos that that's the thing
  • 00:13:51
    here's the page it's really really
  • 00:13:53
    simple um I just have an image and then
  • 00:13:55
    I have another header here it's an H2
  • 00:13:58
    fine California is best dog barks I'll
  • 00:14:00
    probably give another description here
  • 00:14:02
    just to avoid thin content here you can
  • 00:14:05
    see a table of contents I also do
  • 00:14:07
    sometimes add a clickable map here but
  • 00:14:09
    these are the actual directory listings
  • 00:14:12
    so I purposely left them um kind of half
  • 00:14:14
    finished so that I can complete it with
  • 00:14:16
    you guys here but here you can see I
  • 00:14:18
    have dog parks in Long Beach California
  • 00:14:21
    that's going to hopefully allow us
  • 00:14:23
    because it's a header two allow us to
  • 00:14:25
    rank for you know the location Long
  • 00:14:27
    Beach and dog parks the keyword I kind
  • 00:14:30
    of over Complicated by building out two
  • 00:14:32
    different template options but it's okay
  • 00:14:34
    so basically like this is a listing
  • 00:14:37
    Rosy's dog beach we have a big image
  • 00:14:39
    here and we have our data that we in our
  • 00:14:43
    last video went and found we scraped
  • 00:14:46
    Google Maps we cleaned it and then we
  • 00:14:49
    enriched the data these features are the
  • 00:14:52
    enriched data for this particular dog
  • 00:14:54
    park and here um it's blank but you know
  • 00:14:57
    you have your address hours of operation
  • 00:14:59
    in your phone number and then you have a
  • 00:15:01
    map Ed this is the same exact listing
  • 00:15:03
    here it's just formatted slightly
  • 00:15:05
    differently I personally prefer this one
  • 00:15:08
    over the first one just giving you
  • 00:15:10
    options here okay but this is a really
  • 00:15:12
    nice one because I think it makes use of
  • 00:15:15
    the real estate the best but here we can
  • 00:15:18
    see the same principle dog parks in Long
  • 00:15:20
    Beach Rosy's dog beach I also added a
  • 00:15:23
    couple other things here so here we have
  • 00:15:25
    the same types of uh data enrichment
  • 00:15:28
    examples we have our address phone
  • 00:15:30
    number and hours we also added Google
  • 00:15:33
    reviews you know you can copy and paste
  • 00:15:35
    some Google reviews and people can get
  • 00:15:37
    an idea of General sentiment towards
  • 00:15:39
    this dog park and then here's our map
  • 00:15:41
    and bed but another reason why I like
  • 00:15:43
    this is because you can include
  • 00:15:45
    affiliate plays on this sidebar area so
  • 00:15:48
    if I wanted to sell dog leashes or dog
  • 00:15:51
    collars like this is the best format for
  • 00:15:54
    that overall I think this is the best
  • 00:15:56
    format actually but um yeah I could
  • 00:15:57
    include like yeah just an image of a
  • 00:16:00
    product and then like an Amazon link
  • 00:16:02
    right that's just a very very basic and
  • 00:16:04
    simple example this is the listing this
  • 00:16:06
    is literally the directory listing and
  • 00:16:09
    it really couldn't get more simple than
  • 00:16:11
    that but as you can tell you still need
  • 00:16:13
    to go through the motion of finding a
  • 00:16:16
    really solid Niche going to get really
  • 00:16:19
    high quality data yeah like I would say
  • 00:16:21
    the most valuable parts of this website
  • 00:16:24
    directory listing for dog owners right
  • 00:16:26
    for dog owners looking for dog parks
  • 00:16:28
    would probably be the photo and these
  • 00:16:32
    features as this ranks on Google and
  • 00:16:35
    people come check out the website what's
  • 00:16:37
    going to get people to come back are
  • 00:16:39
    those extra conveniences such as this
  • 00:16:43
    area and if I were to Spruce it up a
  • 00:16:45
    little bit I might even add different
  • 00:16:46
    icons for each right I just made it very
  • 00:16:49
    very simple for the sake of this example
  • 00:16:51
    if you wanted you could even generate a
  • 00:16:53
    description for Rosy's dog beach based
  • 00:16:55
    on the reviews like there there are a
  • 00:16:57
    lot of ways you can even enrich this
  • 00:16:59
    further so real quick let's just finish
  • 00:17:01
    this so we have a quick example that is
  • 00:17:04
    pretty much it and now that you have one
  • 00:17:09
    listing you would you can basically
  • 00:17:10
    duplicate this right like if I wanted to
  • 00:17:13
    duplicate this whole thing maybe this is
  • 00:17:16
    the this is John's Long John's dog beach
  • 00:17:19
    and this is a different photo maybe it's
  • 00:17:22
    this photo and then you would fill out
  • 00:17:24
    the respective amenities of this dog
  • 00:17:27
    park um based on your data which I hope
  • 00:17:31
    you have prepared before you do this
  • 00:17:33
    step the reviews keep them or don't keep
  • 00:17:35
    them I think they help a lot but it's
  • 00:17:37
    also a lot of extra work um if you
  • 00:17:39
    manually get it right basically we would
  • 00:17:42
    go ahead and you can duplicate these as
  • 00:17:44
    much as you want right and then fill it
  • 00:17:47
    out after you clean your data like like
  • 00:17:50
    we did in the last video you would
  • 00:17:52
    basically create these listings for all
  • 00:17:53
    of the different cities within
  • 00:17:56
    California and then it would be this
  • 00:17:58
    extremely long page and this long page
  • 00:18:00
    is called a pillar page at least this is
  • 00:18:03
    the kind of SEO principle that I took
  • 00:18:06
    inspiration from when I first built my
  • 00:18:08
    directory it's really outdated nowadays
  • 00:18:10
    because when you hear about SEO nowadays
  • 00:18:12
    in 2025 it's all about like programmatic
  • 00:18:15
    SEO and how to get backlinks and
  • 00:18:18
    Technical SEO and all of these things
  • 00:18:21
    right we hear them all the time but
  • 00:18:22
    there are plenty of outdated SEO tactics
  • 00:18:27
    that are clearly still working today I
  • 00:18:29
    could go on about different like old SEO
  • 00:18:32
    tactics that still work today but yeah a
  • 00:18:34
    pillar page is basically a very
  • 00:18:36
    comprehensive page it's usually like a
  • 00:18:38
    very long page from an SEO perspective
  • 00:18:41
    the reason why a pillar page works is
  • 00:18:44
    because you can rank for a ton of
  • 00:18:47
    keywords within one page and we call
  • 00:18:50
    those keyword clusters dog park near me
  • 00:18:52
    is my main keyword that's actually what
  • 00:18:55
    I'm trying to build this whole website
  • 00:18:56
    around so that I could Rank and get
  • 00:18:59
    traffic from people searching that
  • 00:19:00
    keyword but there's probably hundreds if
  • 00:19:03
    not literally thousands of other
  • 00:19:05
    keywords that a proper pillar page will
  • 00:19:07
    rank for just naturally things like dog
  • 00:19:11
    beach in Long Beach Dog Park Long Beach
  • 00:19:14
    off leash dog park indoor dog park dog
  • 00:19:18
    park with shade it it could be so many
  • 00:19:21
    keywords so to prove the value of a
  • 00:19:24
    pillar page I'm going to show you the
  • 00:19:26
    stats and metrics for my directory
  • 00:19:28
    website s it which essentially uses the
  • 00:19:30
    same structure and the same format
  • 00:19:32
    obviously I'm I'm blurring this out here
  • 00:19:34
    but you can see here that this URL is
  • 00:19:37
    ranking for 994 keywords from just that
  • 00:19:41
    one page alone and the reason for that
  • 00:19:43
    is because it's a massive pillar page I
  • 00:19:45
    mean it's not that big but it is a
  • 00:19:47
    pillar page it's literally just all the
  • 00:19:49
    listings in California for my particular
  • 00:19:51
    Niche these are all keywords that I'm
  • 00:19:53
    basically ranking on the first page for
  • 00:19:55
    that are bringing traffic so my point is
  • 00:19:58
    a pillar page is a really great way to
  • 00:20:00
    just end up naturally ranking for a ton
  • 00:20:02
    of different keywords if you create a
  • 00:20:04
    pillar page you're going to end up
  • 00:20:06
    ranking for so many other keywords that
  • 00:20:09
    you weren't even planning on and that
  • 00:20:11
    you frankly didn't even know exists but
  • 00:20:13
    yeah so pillar page really long page
  • 00:20:16
    really great for uh keyword clusters and
  • 00:20:18
    ranking for multiple keywords uh great
  • 00:20:20
    for internal linking if we scroll down a
  • 00:20:22
    little bit you will see here basically
  • 00:20:25
    added the same exact section that I
  • 00:20:27
    added on the homepage this once it would
  • 00:20:29
    be finished it would link to every
  • 00:20:32
    single state page which would be my
  • 00:20:34
    internal linking strategy it's so simple
  • 00:20:37
    without going too deep into it if you
  • 00:20:39
    start building back links to California
  • 00:20:42
    for example your California page and you
  • 00:20:45
    internal link it to all the other state
  • 00:20:47
    Pages the backlink equity from that
  • 00:20:50
    California page will be spread and
  • 00:20:53
    distributed to all the pages that are
  • 00:20:56
    internally linked so it's just really
  • 00:20:58
    really powerful and not not a lot of
  • 00:21:01
    people talk about pillar Pages nowadays
  • 00:21:03
    it's a forgotten concept it is um it's
  • 00:21:06
    so 2010 2015 maybe so that's um that's
  • 00:21:11
    like really it you know and yeah it's
  • 00:21:13
    overall super super simple now that you
  • 00:21:15
    pretty much have this I want to address
  • 00:21:16
    something that some of the people who
  • 00:21:18
    are more familiar with SEO might be
  • 00:21:20
    asking right which is hey Frey you
  • 00:21:22
    already know through the research here
  • 00:21:25
    that dog park California gets Lally no
  • 00:21:29
    search volume why would you still create
  • 00:21:33
    a header one with that keyword aren't
  • 00:21:36
    you just trying to rank for something
  • 00:21:38
    that has no search volume and that is a
  • 00:21:40
    great question uh and to that I would
  • 00:21:43
    say you're actually right this is the
  • 00:21:45
    lazy person's method so those keywords
  • 00:21:48
    like dog park Los Angeles Dog Park Long
  • 00:21:50
    Beach that get more traffic than Dog
  • 00:21:53
    Park California those are all my H2S
  • 00:21:56
    Long Beach Los Angeles San Diego San
  • 00:22:00
    Francisco all of those are my H2S in
  • 00:22:02
    this pillar page I don't even think it's
  • 00:22:04
    necessary depending on the
  • 00:22:06
    competitivness of your Niche but if you
  • 00:22:09
    did want to properly do this you could
  • 00:22:11
    go build out a page that is just dog
  • 00:22:15
    parks Los Angeles and then include all
  • 00:22:17
    the listings for just the Los Angeles
  • 00:22:19
    dog parks and you can segment it that
  • 00:22:21
    way but now you just went from like a 50
  • 00:22:24
    page website project to what could be
  • 00:22:28
    100 hundreds or probably thousands of
  • 00:22:30
    different pages because you're creating
  • 00:22:32
    different pages for every single City in
  • 00:22:35
    my opinion this method has historically
  • 00:22:39
    worked so well for me also just by
  • 00:22:41
    building out this pillar page you can
  • 00:22:44
    create those kind of sub Pages pretty
  • 00:22:47
    quickly if this format doesn't perform
  • 00:22:50
    the way you want it to be all the
  • 00:22:52
    information is already on the website it
  • 00:22:53
    would be like pretty quick I just wanted
  • 00:22:55
    to throw that in because um it's a valid
  • 00:22:58
    question question and I'm just uh my
  • 00:23:00
    short answer is I'm lazy I guess and
  • 00:23:02
    that it works a lot of people ask me I
  • 00:23:05
    want to see what it looks like already I
  • 00:23:06
    want to see you build the directory this
  • 00:23:08
    is one version of the type of directory
  • 00:23:11
    website that I build and I think it
  • 00:23:13
    doesn't really match with what people
  • 00:23:15
    expected but keep in mind this is level
  • 00:23:17
    one this is as basic as it gets you can
  • 00:23:21
    get pretty far with something like this
  • 00:23:23
    this is not for every single Niche it's
  • 00:23:26
    not for everyone some of you will want
  • 00:23:28
    to automate your process which you can
  • 00:23:30
    you can totally automate a lot of this
  • 00:23:34
    process that I just showed you I hope
  • 00:23:35
    you guys enjoyed this and um let me know
  • 00:23:38
    if you got some value Down Below in the
  • 00:23:39
    comments I always love answering your
  • 00:23:42
    guys' questions so um yeah hopefully
  • 00:23:45
    this was helpful hopefully this was
  • 00:23:46
    valuable and I will catch you guys in a
  • 00:23:49
    future video see
  • 00:23:51
    you and real quick please subscribe to
  • 00:23:54
    the ship your directory newsletter down
  • 00:23:57
    below thanks see you peace
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