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What is GIS?
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Great question.
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Let's start with just one of probably
countless examples we could choose
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from.
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So, suppose you live somewhere like I
do here in San Diego where we
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are getting more and more floods
and you want to know if your home's
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at risk.
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You would want to know,
are you in a floodplain?
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What about drainage?
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How much rain did you get?
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How might that change in the future?
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When you start to combine and layer
all this data with GIS,
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you can actually see how at risk
your home is to floods.
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It's very often said that data
is the new oil
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and GIS is a confluence of all
of the different data sources that we
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have now.
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Whether it's from the sky
or from the ground
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or from mobile devices,
anytime it matters spatially how two
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things are related and that's just
about everything in this world.
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You need GIS.
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Whether you've heard of GIS or not,
it's all around us.
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It's used by every major corporation
to manage their supply chains
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and to pick where to build stores.
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It's used by utilities, it's used
by transportation companies,
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it's used by every governmental body.
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But it's also about what's happening
in your neighborhood, what's
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happening in your community,
which is why it's kind
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of remarkable that so few people
know about it.
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A community occupies a space
in the globe, right?
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For a city,
the city is responsible for that
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space.
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From land parcels
to where are our utilities
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located, to the conditions
of the roads or the transportation
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system.
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All of that occupies the space.
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And so I really can't see a way
to manage all that without GIS.
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With GIS mapping,
we can work much more closely
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with communities that have been
marginalized for so long.
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It gives you this ability to problem
solve with so much more information.
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If you think about people are living
on this much money,
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and they have this size of household,
and they tend to be working
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multiple jobs, low-wage jobs.
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jobs.
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Being able to see those layers
gives you a different view
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so we can create a different future
in those spaces.
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In the GIS industry, some estimates
are that it's going to double
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between now and 2027.
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Our clients use GIS in insurance
to help understand risk.
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In agriculture, it's used to help
farmers make better decisions
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about what to plan.
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We also see a lot of businesses
looking at how they
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optimize their supply chains.
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You can look across your entire
network of suppliers and make
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different choices to meet whatever
your goals are.
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And it could be about saving money,
it could be about efficiency,
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but it may also
be about sustainability.
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And those things
don't contradict each other, they
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can all come together.
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GIS has been absolutely
transformative.
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It's the ability to bring the art
and the science of decision-making
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to the table.
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Let's say you're a retailer
and you're thinking about expanding
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into new markets,
you can look at where do my customers
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live?
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Where do they shop?
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Where are my competitors?
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Combine all this data,
and you start to see great options
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for store locations.
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So we can use GIS to look at how
their business decisions
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might impact their bottom line.
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CalGas has 20 million customers
who depend on us day in and day
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out to provide them with gas safely.
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Authorities say more than a hundred
homes have serious damage.
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There's real concern that neighbors
could be trapped.
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Montecito was a major, major event.
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We brought our GIS team
actually on site to Santa Barbara,
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and they were working directly
with first responders,
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and we could manage it together
as a collaborative team.
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By having all of our data on GIS,
it allows different departments to go
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to the same portal.
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They can look at,
are there environmental layers?
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Are there urban planning layers?
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Are there safety risk layers?
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So we can make much more
holistic decisions in real time.
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That's what GIS has done for us.
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HDR is a global engineering firm.
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We do a lot of infrastructure,
smartly designed,
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with the environment in mind.
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Bridge design, water treatment
facilities, architecture.
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Our clients wanted to see data
in a way that was easy for everyone
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to understand.
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Taking the GIS that's typically seen
in a horizontal space
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into the vertical space,
They can see project alternatives.
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It's really fun.
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We can make hundreds, thousands
of iterations.
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Would there be more trees?
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How would that look?
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What about the volumes
of the buildings, etc.?
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The decision makers can see how
their money is spent,
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and the municipalities can see how
their environment is developed.
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I think everybody wins.
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IUCN is the international union
for the conservation of nature.
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One of the key roles of IUCN is
to convene all the necessary voices
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making the decision about what they
can protect and where they
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can protect it.
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And it neutralizes the conversation.
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It does not become,
I am arguing with you about this
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point.
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It's about using the map
as the neutral space to share
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perspectives.
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So GIS is really one of the most
important tools that's going to help
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the world to implement
the appropriate conservation actions.
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We have a lot of working landscapes
that could also be conservation
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landscapes as long as we
work with landowners to make
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sure that their needs are met.
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GIS can help us spatially organize
and visualize what's
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important for people, what's
important for animals.
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So coexistence is really what
we're fighting for here.
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GIS allows us to get ahead
of planning so that we can have that
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coexistence.
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So much of what people in developing
countries face, whether it
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is the need for basic services
or getting your children to school
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or getting goods to market,
it's all geographic.
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The Sustainable Development Goals
are the objectives adopted by all 193
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UN member states
to make a better future.
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Every Every one of the 17 goals needs
GIS.
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You cannot fight poverty
without knowing where poor people
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are.
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You can't fight hunger
without understanding crop yields.
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You can't have universal health
coverage without knowing where
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the clinics are.
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With thousands and thousands
of layers of data,
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it's unimaginable to be thinking
about these issues without GIS.
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I think a reason that GIS is used
more and more is because it has
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to be.
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Many of the biggest challenges
we're facing, economic, social,
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climate change and biodiversity loss,
have to be understood
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in a geographic context.
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And the good news,
given all these challenges,
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is that GIS is more
powerful than ever.
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And that means that all the things
that maps have helped us to solve
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over millennia,
We now have an even more
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powerful tool to do those things
with GIS.
